KR20000050108A - The contents provide method and property marketing method on the e-commerce of multy-screen - Google Patents

Abstract

PURPOSE: A method for supplying information and selling properties in an electronic commerce via an image device is provided to allow a consumer to buy a desired product easily, and advertise the product and the properties, by investigating the properties which are shown on the image device, and offering the information of a price of the properties and a place where the properties are sold. CONSTITUTION: All image devices including a TV program, a movie, a CF and a music video are output on a user's screen via an on-line. A part of a moving image program which may be a product is edited to be arranged. The information of the arranged product is clicked, and thereby the details of the product and the information of the edited product is confirmed. A consumer buys the product by a direct trade or participates in an auction. The information of the supplied product and properties can be linked to a home page of a corresponding company.

Description

The contents provide method and property marketing method on the e-commerce of multy-screen}

The present invention relates to a method of providing information and a method of selling props in an electronic commerce of a video medium. The present invention provides information on manufacturers, consumer prices, and purchase locations for props appearing in all video media including TV programs, movies, CFs, and music videos. In addition, the consumer can easily purchase the desired item, and the characteristic of the advertisement or the product can be obtained.

All video media including T.V PROGRAM, film, CF, and music video are needed and many props are needed. After the shooting is over, the props are no longer used and stored or disposed of in the warehouse for a long time.

Recently, the Star Collection Auction Corner has been set up as an event on sites that provide entertainment-related information and stores that sell items worn by stars and items that have been stored, but these are actually props and fashions that appear in TV programs and movies. It is a different product group than supplies.

In addition, a lot of companies that provide props from the stage of making a program for the promotion of the product has been created, but this is only the promotion of the product or brand, it is more difficult to provide the product directly to the consumer.

In addition, such a conventional method requires that a person who is interested in props appearing in all video media including TV programs, movies, CFs, and music videos have to make a lot of efforts to obtain information and find the path of the props even after the information is obtained. Obtaining props is more difficult.

The present invention has been made in view of the above-described state of the art, and adds a value as a product to a prop contained in a video medium, and provides another place of publicity of a prop supplier through the Internet, TV program, film, CF It is aimed at bringing new distribution innovation of electronic commerce through efficient sales method of props and goods in video media by actively inducing commercialization of props contained in all video media including music video.

1 is a flow chart of an information providing method and a prop selling method in an electronic commerce of a video medium according to the present invention;

2 is a flow chart of a connection environment and server operation matters between a user and a service provider according to the present invention;

3 is a configuration diagram of a screen to be output to the user's web browser according to the present invention;

Figure 4 is a detailed information output form of the product in the user's download state according to the present invention.

According to the present invention, an information providing method and a prop selling method in an electronic commerce of a video medium include outputting all video media including a T.V PROGRAM, a movie, a CF, a music video on a user's screen through online; Focusing the user's attention and editing and listing a commercializable part of a program provided as a moving picture; Confirming the received product information and the edited product information by clicking the listed product information; It is a new e-commerce method that consists of a user purchasing a product directly or participating in an auction.

Hereinafter, described in detail by the claims as follows.

FIG. 1 illustrates a process of purchasing a product through a user's service connection from the service connection in an information providing method and an accessory selling method in an electronic commerce of a video medium according to the present invention.

FIG. 2 is a view illustrating a step of preparing a screen of an image medium in an information providing method and an accessory selling method in an electronic commerce of an image medium according to the present invention. In addition, a server 108 is constructed to produce a video for the purpose of promoting or selling a product and to output it on the screen of the user 106.

Server uses the programming languages (Video DB and Member DB product DB as HTML, DHTML, JAVASCRIPT, ASP, SQL) to create Real-Streaming Server (103), NT Server and Database Server management environment. Server (103) is a server necessary for video service, NT Server is built as a Web Server, Database Server is to manage the video, members, and products and to provide efficient member services.

In this case, the hardware needs three management DBs, and the video DB constructs the video database (103) and stores the data, and provides the service in a format that supports Windows Media Player. You can also service other formats you want.

The member management DB 104 is established to provide a service environment of a user, and by establishing a member database, the member manages a process of visiting a shopping mall, purchasing a product in a shopping mall, or participating in an auction.

The merchandise database server 105 stores a list of props provided by the video media and a detailed description of the price maker and the product as a DB.

If such an environment is provided, the user 106 accesses the service provider's server through the Internet 108 network, and the service provider 101 provides the service using the DB of the web-server 108 established. .

3 shows a step (B) of editing and arranging a commercializable part of an image medium provided as a moving picture.

When the user accesses the online network provided by the service provider and uses the service, it shows the environment of the web browser 201. The main video 202 includes the TV program, movie, CF, and music video provided by the video production company. It shows the state of showing all the video media, and the user can read the introduction (203) about the video while watching the video in service in the main video, the process of the video and the subject of the video, the content and product information of the video, etc. can see.

The service provider displays a message or a product mark on the video screen of the main video, and the user can check the display to confirm that the product is ready, and the video (204) of the product in the auxiliary video for the confirmed product. You can select and download auxiliary videos to view details about the product, or parts of the video where the props and products appeared.

At this time, the user can watch the auxiliary video 204 while maintaining the play state of the video transmitted to the (REAL-SERVER) according to the transmission speed of the communication and the user's system environment, and watch the auxiliary video in the state where the main video is stopped. You can watch.

In this case, the product video is transmitted in real time or recorded form, and the downloaded prop information can confirm detailed information of the product through the downloaded driving program.

At the same time, you can see the product information 205 listed in the frame shown in the product introduction frame 206, and through the auxiliary video material 204 through the procedure of confirming the details and use of the product or props. After acquiring knowledge, you can buy products.

In order to purchase a product or to participate in the auction, if you press the button 302 provided for purchasing the product to buy the product directly, and in the case of auction products to participate in the auction.

In addition, in providing the service, the product may provide only some scenes of the video media, including a video, and may immediately participate in shopping if the product information is already known before viewing the product video.

As described above, the present invention provides a method of providing and selling information of all video media including T.V PROGRAM, movies, CFs, and music videos in electronic commerce.

Providers of props stored in broadcasters or movie studios or sponsored for the promotion of the product can be used to increase the value added by giving meaning to used props that are no longer used or whose value is significantly lower. It is possible to sell the goods through the product, and the distributor or the manufacturer of the goods can produce the same product and increase the sales through active commerce.

In addition, more efficient advertising and promotion effects can be obtained by recognizing the sponsored products of prop prop providers for open-line video media to users through various and repetitive methods by utilizing the characteristics of online marketing.

As a result, it is possible to form a new concept of distribution market, which contributes to the activation of distribution through e-commerce and is a meaningful way to provide another service space to users.

Claims (4)

In the information providing method and the accessory selling method in the electronic commerce of the video media, Outputting all image media including T.V PROGRAM, movies, CFs, and music videos on the user's screen online; (B) listing and editing a commercializable part of a program provided as a video; Checking the details of the product and the edited product information by clicking the listed product information (C); (D) the user purchasing a product in a direct transaction or participating in an auction; Characterized by Method of Providing and Selling Video Media in Electronic Commerce The method of claim 1, In step (a), the production rights, copyrights, ownership rights, and portrait rights of the image media producers or image media such as TV stations, movie producers, advertisement producers, and record companies related to all image media including TV programs, movies, CFs, and music videos. For example, this method includes a method of directly receiving a screen of a video from a company having a copyright of a business purpose for copyright, recording a video with a permission, or making a video media by itself. The method of claim 1, Information on props and merchandise provided can be linked to the website of the company in consultation with the company to promote the prop manufacturer or prop distributor. The method of claim 1, After receiving the information of the prop Accessing the site for the purchase of the props is characterized in that it comprises the step of purchasing the prop directly or in the case of auction products, the bidding.