KR20200037117A - Advertising service provision device and advertising service provision method - Google Patents

Abstract

Disclosed herein is an apparatus and method for providing advertising services. Here, the server providing an advertisement service using a platform formed for an advertisement service according to an embodiment of the present invention receives an advertisement service selection request to be included in the media from a media buyer, and at least according to the media advertisement service selection request. When the media advertisement service selection bid request is received from one or more advertisers, and an advertiser is selected according to the media advertisement service selection bid request, the media advertisement service data is received from the selected advertiser, and the media advertisement is provided to the selected advertiser A processor that provides payment service data for a service, and transmits a control command for media production and service including the received advertisement service data when payment according to the provided payment service data is completed; And a database storing various requests and data received from the processor.

Description

Advertising service provision device and advertising service provision method

The present invention relates to an advertisement service providing apparatus and an advertisement service providing method, and more particularly, to an advertisement service providing method based on an advertisement service platform provided by the advertisement service providing apparatus.

Advertisements in the current era are usually ordered by an advertising agency when an advertiser places an order, produces advertising content that meets the advertiser's intentions or intentions, and is approved by the advertiser. It is being served in the same online media form.

However, this type of advertising service is only for advertisers to provide unilateral advertising content through online or offline media, and actual consumers cannot use such advertising on other devices or associate it with a specific place or specific event. As a result, the effectiveness of the advertising service is also deteriorated, and there is a problem that it is difficult to appropriately appeal the advertisement target to the consumer's situation.

In addition, there is a structural problem in that the system of the advertisement service itself is focused only on providing advertisement content for a specific advertisement object unilaterally offline or online.

In order to solve the above problems, the present invention has an object to provide an advertisement service platform to users who desire advertisement services using advertisement media.

Another object of the present invention is to enable users to be provided with an advertisement service suitable for a site or event through an advertisement service platform.

Another object of the present invention is to allow users to be provided regardless of time, place, situation, etc. in receiving advertisement service through the advertisement service platform as described above, but to additionally receive feedback according to the advertisement service provision. Shall be

The technical problem to be achieved in the present invention is not limited to the above-mentioned technical problems, and other technical problems not mentioned will be clearly understood by those having ordinary knowledge in the technical field to which the present invention belongs from the following description. .

In this specification, an advertisement service providing apparatus and an advertisement service providing method are disclosed.

Here, a method of providing an advertisement service using a platform formed for an advertisement service according to an embodiment of the present invention includes: receiving a request for selecting an advertisement service to be included in the medium from a media buyer; Receiving the media advertisement service selection bid request from at least one advertiser according to the media advertisement service selection request; If an advertiser is selected according to the media advertisement service selection bid request, receiving the media advertisement service data from the selected advertiser; Providing payment service data for the media advertisement service to the selected advertiser; And when payment according to the provided payment service data is completed, transmitting a control command for media production and service including the received advertisement service data.

An apparatus for providing an advertisement service using a platform formed for an advertisement service according to an embodiment of the present invention receives an advertisement service selection request to be included in the media from a media buyer, and at least one or more according to the media advertisement service selection request When an advertiser is selected according to the media advertisement service selection bid request by receiving the media advertisement service selection bid request from an advertiser, the media advertisement service data is received from the selected advertiser, and the media advertisement service is provided to the selected advertiser. A processor that provides payment service data for the media, and when payment according to the provided payment service data is completed, transmits a control command for media production and service including the received advertisement service data; And a database storing various requests and data received from the processor.

The technical solutions that can be obtained in the present invention are not limited to the above-mentioned solutions, and other solutions that are not mentioned are clearly understood by those skilled in the art from the following description. Will be understandable.

According to the present invention, there are the following effects.

First, there is an effect that can provide an advertising service platform for providing advertising services.

Second, there is an effect of providing an advertisement service suitable for a site or event to users through an advertisement service platform.

Third, by providing additional feedback on the advertisement service through the advertisement service platform, it is possible to improve the convenience and satisfaction of the object related to the advertisement service, thereby enabling the advertisement service to be activated.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description. will be.

1 is a schematic diagram of an advertisement service system related to the present invention;
2 is a diagram showing the configuration and service flow diagram of an advertisement service system according to an embodiment of the present invention;
3 is a diagram illustrating an advertisement matching process between a space operator (band buyer, 210) and an advertiser (band advertiser, 220) according to an embodiment of the present invention;
Figure 4 is a view showing to explain the advertising platform positioning (positioning) of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention,
5 is a diagram illustrating a main screen of an admission ticket advertisement platform according to an embodiment of the present invention;
6 is a view showing to explain the advertising space of the electronic ticket band according to an embodiment of the present invention,
7 is a design screen of the admission ticket band advertisement service platform 250 implemented according to an embodiment of the present invention,
8 is a view illustrating a measurement index of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention,
9 and 10 are diagrams for explaining a scenario in which an admission ticket band is exposed in connection with the present invention, respectively.
11 and 12 are diagrams illustrating an advertisement promotion selection option in connection with the present invention, respectively.

Hereinafter, exemplary embodiments disclosed in the present specification will be described in detail with reference to the accompanying drawings, but the same or similar elements are assigned the same reference numbers regardless of the reference numerals, and overlapping descriptions thereof are omitted. The suffixes "modules" and "parts" for the components used in the following description are given or mixed only considering the ease of writing the specification, and do not have meanings or roles distinguished from each other in themselves. In addition, in describing the embodiments disclosed in the present specification, when it is determined that detailed descriptions of related known technologies may obscure the gist of the embodiments disclosed herein, detailed descriptions thereof will be omitted. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in the present specification, and the technical spirit disclosed in the specification is not limited by the accompanying drawings, and all modifications included in the spirit and technical scope of the present invention , It should be understood to include equivalents or substitutes.

Terms including ordinal numbers such as first and second may be used to describe various components, but the components are not limited by the terms. The terms are used only for the purpose of distinguishing one component from other components.

When an element is said to be "connected" or "connected" to another component, it is understood that other components may be directly connected to or connected to the other component, but may exist in the middle. It should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that no other component exists in the middle.

Singular expressions include plural expressions unless the context clearly indicates otherwise.

In this application, the terms "comprises" or "have" are intended to indicate the presence of features, numbers, steps, actions, components, parts or combinations thereof described herein, one or more other features. It should be understood that the existence or addition possibilities of fields or numbers, steps, actions, components, parts or combinations thereof are not excluded in advance.

Hereinafter, the service described in this specification will be described by using an advertisement service as an example to help understanding of the present invention and for convenience of description. However, the present invention is not limited to such an advertisement service, and may refer to the technical idea according to the present invention or may be applied or applied to similar services.

In addition, the advertisement service system described in this specification uses a platform and can be embodied through a medium and further provides feedback of an advertisement service using a platform through the medium.

Meanwhile, the main function of the advertisement service system is performed through a platform, and can be operated in a terminal capable of accessing the platform. Accordingly, the terminal may be a terminal including a display required in connection with an advertisement service, and as such a terminal, a mobile phone, a smart phone, a lap-top computer, a tablet PC, One example is a mobile terminal such as a wearable device such as a smart watch, smart glasses, or a head-mounted display (HMD). Examples include a TV, a monitor, and digital signage. ) May also include a fixed terminal.

1 is a schematic diagram of an advertisement service system related to the present invention.

Referring to Figure 1, the advertising service or the advertising industry (hereinafter referred to as advertising service) can be largely made up of a publisher (Publisher) 110, an advertiser (Advertiser) 120, an advertising network (Advertisement (AD) network) 130, etc. have. At this time, depending on the system, an advertising agency (AD agency) 140 may be further included.

At this time, the publisher 110 refers to an entity that mainly uses an advertising service, that is, an entity that organizes and creates content, services, etc. for advertising consumers. Here, the content or service produced by the publisher 110 may be implemented in the form of, for example, an advertisement consumption place, an advertisement consumption event, and advertisement consumption content. In the context of the present invention, the publisher 110 uses advertising media associated with advertising content or services. Detailed description thereof will be described later.

The advertiser 120 refers to an individual who wants to enjoy the effect of the advertisement service by supplying goods to the advertisement service. In other words, the advertiser 120 collectively refers to an entity who wants to acquire new value from the advertisement service by investing in the advertisement service. Here, the new value may be regarded as a concept including not only ordinary economic values but also intangible values obtainable through the advertisement.

The advertisement network 130 refers to at least one entity that provides a network for providing such advertisement services. Typically, the advertisement network 130 may include a variety of advertising media (AD medium), such as a large portal (portal), press (press), broadcaster (broadcaster), bus (bus), subway (subway). In particular, in connection with the present invention, the advertisement network 130 is implemented in the form of a server, a processor, and the like, and can be provided by implementing an AD service platform. Meanwhile, an embodiment of the advertisement service platform is provided in an online form. Detailed description thereof will be described later.

The advertising agency 140 refers to an entity that actually produces the advertisement content or service requested by the advertiser 120 in the final form of the advertising service. In some cases, the advertisement agency 140 may also engage in the provision of advertisement content or services on behalf of the publisher 110 or the advertiser 120. In addition, such an advertising agency 140 may be in charge of embodying an advertising service by an advertising platform. However, the advertisement agency 140 may be implemented and subordinated to one configuration of the publisher 110, the advertiser 120, or the advertising network 130 depending on the system.

2 is a diagram showing the configuration and service flow diagram of an advertisement service system according to an embodiment of the present invention.

The present inventor, an example of an advertisement service providing apparatus using an advertisement service platform, receives an advertisement service selection request to be included in the media from a media buyer, and selects the media advertisement service from at least one advertiser according to the media advertisement service selection request Upon receiving a bid request, if an advertiser is selected according to the media advertisement service selection bid request, the media advertisement service data is received from the selected advertiser, and payment service data for the media advertisement service is provided to the selected advertiser , When payment according to the provided payment service data is completed, a processor (or a server) that transmits a control command for media production and service including the received advertisement service data, and various requests and data received by the processor. To store the database It should.

In the present invention, the medium may be an offline medium including a wrist band (Wrist Band) or an admission ticket band (hereinafter referred to as an admission ticket band). In addition, the processor may perform selection according to the advertisement service selection bid request in a reverse auction manner, collect access data for the media advertisement service data, and generate media based on the access data of the collected media advertisement service data. While generating advertisement service feedback data, the generated media advertisement service feedback data may be transmitted to the selected advertiser. In addition, the processor, after the validity period of the medium, the code scan for the advertisement service data in the medium, the related advertisement service exposure increase history, the history or frequency of the related advertisement service website usage, and the related service use or product purchase history Access data of the media advertisement service may be collected based on at least one of the above.

As described above, in the following description, media or media for an advertisement service will be described as an example of a band, that is, an admission ticket band. This admission ticket band can be an example of offline media.

Referring to FIG. 2, the advertisement service system is largely composed of a band buyer (space operator) 210, a band advertiser 220, a band provider 230, an advertisement consumer 240, an advertisement service platform 250, and the like. Can be. Here, the band provider 230 may be the same entity as the server side implementing or providing the advertisement service platform 250, but is not limited thereto. In the present invention, for ease of understanding and convenience of explanation, the band provider 230 will be described on the assumption that the advertisement service platform 250 is implemented or provided as a server-side and individual entities.

Hereinafter, in this specification, each configuration and operation between configurations will be described according to the advertisement platform service flow illustrated in FIG. 2. However, some of the steps may be performed in a different order than illustrated. In other words, the advertisement platform service flow illustrated in FIG. 2 is an embodiment of the present invention.

Referring to FIG. 2 again, first, the band buyer 210 serves as a provider and an advertiser who provides advertisements through a medium, that is, a band, and provides a band containing the advertisement to an advertisement consumer. . The band buyer 210 requests the advertisement of the admission ticket band to the admission ticket advertisement service platform 250 (①, S202).

The band advertiser 220 receives the advertisement request from the band buyer 210 from the band advertisement service platform 250. Thereafter, the band advertiser 220 responds to the admission ticket band advertisement on the admission ticket band advertisement service platform 250 in response to the corresponding advertisement request. At this time, if the band advertiser 220 is plural, it may be set to attempt to obtain the admission ticket band advertisement through various methods such as auction, reverse auction, and bidding (②, S204).

Admission band advertisement service platform 250 provides the response of the band advertiser 220 to the band buyer 210, and the band buyer 210 selects an advertiser from the admission ticket band advertisement service platform 250 therefrom ( ③, S206). At this time, the selected advertisers may be plural according to the decision of the band buyer 210.

The advertiser 220 confirms the fact that he / she is selected as an advertiser through the admission ticket band advertisement service platform 250 and pays the advertisement cost through the admission ticket band (④, S208). In this regard, the admission ticket band advertisement service platform 250 may generate and provide a payment interface related to payment or payment of advertisement costs of the advertiser 220. At this time, the payment of the advertisement fee through the admission ticket band may be directly transmitted to the band buyer 210, but it is preferable to be performed through the admission ticket band advertisement service platform 250 for secure transaction, in the case of a temporary payment and a partial payer This is also the case.

On the other hand, although not shown in FIG. 2, the band advertiser 220 uploads, through the admission ticket band advertisement service platform 250, an advertisement design to be included on the band in advance before payment of the admission ticket band fee, edits, final confirmation, etc. can do. In this case, if necessary, consultation or collaboration through the band buyer 210 and the admission ticket band advertisement service platform 250 may be performed. On the other hand, the admission ticket band advertisement service platform 250 may provide a tool, an interface, etc. related to the above-described tasks, such as uploading, editing, confirmation, consultation, or collaboration.

When payment for the advertisement service is completed through the above-described step S208, the admission ticket band advertisement service platform 250 may be used to produce an admission ticket band including an advertisement design uploaded by the band advertiser 220 for inclusion on the admission ticket band. The control command is generated and transmitted to the band provider 230 (⑤, S210). At this time, the admission ticket band may include a QR code (Quick Response Code), and the description below continues with the QR code admission ticket band including the QR code as an example.

The band provider 230 produces a QR code admission ticket band according to the control command received from the admission ticket band advertisement service platform 250 and provides it to the band buyer 210 (⑥, S212).

When the band buyer 210 receives the ticket band from the band provider 230 as described above, the band buyer 210 scans the ticket band bar code (for example, QR code scan, etc.) when the ad consumer enters the advertising event (⑦, S214). At this time, the admission ticket band may have been provided to the advertising consumer 240 in advance, or may be provided to the advertising consumer 240 after the barcode scanning of the admission ticket in the field and used directly as an on-site admission ticket.

The band buyer 210 transmits the scanned barcode data to the admission ticket band advertisement service platform 250 when the ad consumer 240 checks for admission (⑧, S216).

On the other hand, if the advertisement consumer 240 scans the QR code of their admission band using a direct scanning device or a scanning function (⑨, S218), the admission band advertisement service platform 250 downloads an application, accesses SNS, and sends a message. The transmission may be controlled to be transmitted to the terminal of the advertisement consumer 240 scanning the QR code of the admission band (⑩, S220).

Then, when the advertisement consumer 240 checks the QR code (⑪, S222), the admission band advertisement service platform 250 collects it.

Thereafter, the admission ticket band advertisement service platform 250 generates and produces admission check data, QR code data statistical information, admission ticket band advertisement report, etc. based on the collected information to the band advertiser 220 or / and the band buyer 210 Feedback (⑫, S224).

3 is a diagram illustrating an advertisement matching process between a space operator (band buyer, 210) and an advertiser (band advertiser, 220) according to an embodiment of the present invention.

Here, the advertisement matching process between the space provider 210 and the advertiser 220 of FIG. 3 is also performed through the admission ticket band advertisement service platform 250.

The space provider 210 makes an advertisement request through the admission ticket band advertisement service platform 250. At this time, the advertisement request may include advertisement-related requirements or requests of various space providers 210, such as the date of the advertisement event, the number of admission tickets, and the unit price of the advertisement (S302).

Admission band advertisement service platform 250 notifies the bidding for the advertisement service, including information of the space provider, advertisement unit price, etc. according to the advertisement request of the space provider 210 (S304). At this time, the bidding fact is a pre-registered advertisement business owner, an advertisement business owner participating in a previous bid of a corresponding space operator, a high-priority advertisement business owner, or another advertisement business operator registered in the corresponding admission ticket band advertisement service platform 250, or an admission ticket band advertisement service It may be announced or broadcast on the platform associated with the platform 250.

When the advertiser who confirms the bidding fact from the admission ticket band advertisement service platform 250 responds to the admission ticket band advertisement service platform 250 (S306), the admission ticket band advertisement service platform 250 recognizes the bidding fact of the advertising owner 220 It is transmitted to the space provider 210 (S308).

Admission band advertisement service platform 250 informs the advertiser 220 of the successful bid when the approval for the specific advertiser 220, that is, information on the successful bid is input (S310), from the space provider 210 (S310) S312).

The advertiser 220 performs payment according to the successful bid using payment data or a payment system provided from the admission ticket band advertisement service platform 250 (S314).

Admission band advertisement service platform 250, when the payment is completed, informs the space provider 210 of the successful bidding and the order information related to the advertisement service (S316).

Thereafter, the admission ticket band advertisement service platform 250 issues an admission ticket band QR related to the advertisement service, and performs server registration and printing (S318). Then, the admission ticket band advertisement service platform 250 delivers the admission ticket to the space provider 210 (S318).

Admission band advertisement service platform 250 provides information related to the advertisement service, such as the delivery information and the advertisement start date, to the advertiser 220 (S320).

Admission band advertisement service platform 250 when the advertisement event date, that is, when the entry information through the admission ticket band is entered on the advertisement start date (S322), collects it, and based on the collected information, the advertisement information to the advertiser 220 , Generates and provides feedback data such as mobile advertisement effects (S324).

4 is a diagram illustrating an advertising platform positioning of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention.

In the present invention, the admission ticket band advertising platform refers to an advertising network platform. In this case, the admission band advertisement platform is, for example, an example in which the publisher adjusts the advertisement bid directly without going through the SSP shown in FIG. 4.

Meanwhile, as described above, the admission ticket band advertising platform uses a wrist advertising medium called an admission ticket band as an example.

Referring to FIG. 4, the admission ticket band advertisement platform positioning is largely divided into a demand side, that is, a part buying advertisements and a supply side, that is, a part selling advertisements.

 Here, the demand side may be assigned as an advertiser, agency, ATD, DSP, etc., and the supply side may be assigned as an audience, publisher, SSP, or the like. A detailed description of this uses a well-known technique, and is omitted with reference to it.

On the other hand, the admission ticket advertising platform is assigned a layer such as Tracking, App store analytics, In-app analytic, DMP, etc. at the bottom of the system system. Layers such as the Nalixtics / Data Layer, AD Network, and AD Exchange are assigned.

5 is a diagram illustrating a main screen of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention.

5 (a) shows an embodiment of a screen UI configuration of the admission ticket band advertisement service platform 250, and FIG. 5 (b) shows an advertisement effect report according to the advertisement service through the admission ticket band advertisement service platform 250 5 (c) shows an embodiment of an advertisement medium, that is, an introduction letter of an admission ticket band.

First, referring to FIG. 5 (a), the screen configuration of the admission ticket band advertisement service platform 250 may be implemented in various forms, but for convenience, an embodiment is implemented in the form of a typical Internet home page.

Here, the screen configuration of the admission ticket band advertisement service platform 250 is divided into, for example, an item for viewing the entire advertisement request, an item for viewing only a specific advertisement request category, and the like, and requesting an advertisement classified according to the selected item Can only provide.

For example, in FIG. 5 (a), an item called a theme park is provided as a category of the admission ticket band advertisement service platform 250, and when selected, only an advertisement request related to the theme park may be provided.

In the case of the advertisement request 510, the advertisement price of the admission band may be disclosed along with various data such as images, videos, and voices for a specific theme park.

For convenience, FIG. 5 (a) illustrates a form in which advertisement requests belonging to a theme park item are listed as sub-items, but the present invention is not limited to the sub-item providing method and may be implemented and provided in various forms. On the other hand, in connection with the present invention, (1) when the advertisement request is bid by the advertiser, (2) the bid is successful after the bid, or (3) when the advertisement amount is paid to the next step, etc. It may be provided together on one screen of (a), but it may be layered or provided as a separate item.

5 (b) is an example of an advertisement effect report, and illustrates one of feedbacks according to an advertisement advertiser using the admission ticket band advertisement service platform 250 according to the present invention.

FIG. 5 (c) relates to an advertisement medium used by a publisher or a space operator using the admission band advertisement service platform 250, that is, the shape and configuration of the admission band. 5 (c) may be, for example, a screen configuration provided to allow the space operator to select the type or type of advertisement media in the admission ticket band advertisement service platform 250, or as an advertisement medium provided in an advertisement request to an advertiser , It may be a screen provided to determine whether to respond to an advertisement, or a screen provided to provide information about an advertising medium used as another advertising medium.

FIG. 6 is a view illustrating an advertisement space of an electronic admission ticket band according to an embodiment of the present invention.

In the present invention, as described above, a paper admission ticket band using an advertising medium offline is described as an example. However, with the development of technology and changes in the digital ecosystem, digital or electronic ticket band platforms will evolve in the future.

In other words, if a space operator makes an advertisement request through the admission ticket band advertisement service platform 250, it is sufficient, and there is no need to receive and distribute an admission ticket band and check it individually, and the admission ticket band advertisement service platform 250 is provided to advertising consumers. It is sufficient to transmit the digitized ticket band directly to the terminal of the corresponding advertising consumer. In other words, the admission ticket itself may be made of an electronic device. In this case, it may not necessarily be an advertisement consumer terminal, but may be manufactured in a dedicated device form.

When the admission ticket band is made of such an electronic device, it may have an E-paper (Electronic-paper) type display, and various advertisement contents such as text, voice, image, and video may be provided. In addition, as described above, when the admission band is manufactured in the electronic form, the advertisement service data desired by the advertising business owner in a more diverse and realistic manner, that is, the advertising business meets the intention of the advertising business owner, compared to the paper-type advertising medium described in the present invention The advertisement effect may be further enhanced by including service data in the advertisement medium.

In addition, when an admission ticket band is formed with such an electronic type of device, an advertisement service may be directly requested and received in the corresponding space, so that it can function as a more convenient means for advertisement consumers.

In addition, the use value of the advertisement service may be further increased through the electronic ticket band. For example, the advertisement medium implemented in an electronic form may be advantageous for exposure on other online media, SNS service, and the frequency of use may be increased, and additional data of the advertisement service may be provided together to increase its value. And as it is advantageous for the collection of advertisement service feedback data according to the advertisement service, and also for generating and providing advertisement service feedback data of the admission ticket band advertisement service platform 250, as a result, advertisement service is provided to all objects of the advertisement service system. It can provide advantages in various ways such as freedom, efficiency, added value, and service convenience.

In addition, this electronic type of advertising media may have problems in that it is vulnerable to hacking, etc., while its ease of use minimizes the damage such as hacking or advances by allowing the implementation of such advertising service through the admission ticket band advertisement service platform 250. It can also be prevented.

For example, the admission band, which is an electronic device, can be linked with the terminal of the user wearing the device, and can also communicate with the admission ticket band platform server, so it receives advertisement information through the platform server and displays it on the E-paper. If the advertisement period is set, the content of the advertisement and the admission ticket can no longer be displayed on the display of the terminal (image expiration function).

Since the device can be interlocked with the terminal, if the user wearing the device at the end of the advertisement period purchases an admission ticket through the terminal or an application on the terminal, the platform server activates the device linked to the terminal that purchased the admission ticket again, and activates the E- It is also possible to control so that the contents as advertisements and admission tickets are displayed again on paper.

7 is a design screen of the admission ticket band advertisement service platform 250 implemented according to an embodiment of the present invention.

7 is an embodiment of a design screen of the admission ticket band advertisement service platform 250 implemented according to the present invention.

Meanwhile, FIG. 7 may be an embodiment of a screen in which a successful bidding advertiser uploads an advertisement to be included on an advertisement medium through the admission ticket band advertisement service platform 250, edits, checks, and finally confirms the advertisement.

8 is a view illustrating a measurement index of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention.

8 is an example of information related to feedback of an advertisement service effect based on data collected from the platform, for example, when using the admission ticket band advertisement service platform 250 according to the present invention.

For example, it is possible to extract how much the exposure index due to advertisement inflow, that is, exposure through ticket distribution, over time. In addition, such exposure may induce the influx of other media, for example, QR, NFC, AR, and the like. In addition, as a related effect, in the case of promotion, such as providing a discount when delivering SNS, information on an increase in the advertising effect can also be extracted and provided.

9 and 10 are diagrams illustrating a scenario in which an admission ticket band is exposed in connection with the present invention, respectively.

9 (a), for example, describes a case in which an advertisement included in the admission band is exposed in the process of wearing the admission band in the info desk.

FIG. 9 (b) illustrates a case in which an advertisement included in the admission ticket band is exposed when, for example, when using an automatic locker, an admission ticket band should be used.

FIG. 9C illustrates a case in which an advertisement included in the admission band is exposed when, for example, a user wearing the admission band is exposed by a photographer.

9 (d), for example, when a user wearing a ticket band uploads a selfie on an SNS, such as a personal blog, describes a case in which advertisements included in the ticket band are exposed to acquaintances.

In the case of FIGS. 9 (c) and 9 (d), the case where the exposure is not directly exposed to the wearer of the admission ticket band, but is secondarily exposed through another medium will be described. Such secondary exposure may lead to additional exposure in various forms depending on the media or wearer, thereby further enjoying the advertising effect.

10 (a) to 10 (d), a description will be given of a case in which an advertisement included in the admission band is exposed when a ticket band wearer is exposed on an advertisement on a medium such as a TV or a portal.

11 and 12 are diagrams illustrating an advertisement promotion selection option in connection with the present invention, respectively.

Fig. 11 (a) shows, for example, an admission ticket band.

Referring to FIG. 11 (a), the admission ticket band may include a barcode, advertisement service data, and a QR code. However, this is only an example, and other configurations may be further included.

Here, the barcode may include, for example, data related to the admission ticket band-specific function, that is, admission permission related to a specific event.

Both the advertising service data and the QR code can be associated with the advertising service. For example, advertisement service data refers to exposing advertisement service data directly to the admission band. On the other hand, the QR code allows the corresponding code to launch or execute the SNS of FIG. 11 (b), a specific learning or game application of FIG. 11 (c), a shopping mall site of FIG. 11 (d), etc. through another terminal. You can. In this case, in order to increase the advertising effect, each may provide discounts, prize draw events, etc., to induce curiosity and access of advertising consumers.

12, unlike FIG. 11, relates to providing advertisement service through, for example, Augmented Reality (AR).

For example, FIG. 12 (a) shows an admission ticket band including advertisement service data including an augmented reality function.

12 (b), after downloading and installing the augmented reality application on the terminal, scanning the logo or image of the advertisement service part 1210 in the admission band as shown in FIG. 12 (c), related to FIG. 12 (d) The advertisement service 1220 is implemented and provided in augmented reality.

Meanwhile, in FIG. 12 (b), it is assumed that the augmented reality application is downloaded and installed on the terminal. First, as shown in FIGS. 12 (a) and 12 (c), the augmented reality icon in the admission ticket band is scanned on the terminal. Then, as shown in FIG. 12 (b), the presence or absence of the augmented reality application is checked in the corresponding terminal, and if not, it can be directly switched to the download screen of the augmented reality application. Thereafter, when the augmented reality icon is scanned again through the terminal, the augmented reality advertisement service 1220 may be provided. Through this, it is also possible to identify that the advertisement service in the admission band is augmented reality advertisement service data.

On the other hand, any or all of the contents described in each of the above-mentioned drawings may be applied or appropriately changed and applied in order to supplement or supplement the contents described in other drawings according to the system, and the advertisement service system and advertisement service according to the present invention are combined. It can be used in the provision method.

According to the present invention described above, an advertisement service platform for providing an advertisement service is provided. In particular, an advertisement service suitable for a site or an event can be provided through an advertisement service platform using an advertisement medium. In addition, through the implementation of this advertising service platform, regardless of time, place, situation, etc., it responds appropriately or provides feedback according to the provision of advertising services to improve the convenience and satisfaction of the objects related to the advertising service to improve these advertising services. There is an effect that can be activated.

Terminology used in the present invention is a term defined in consideration of functions in the present invention, which may vary depending on the intention or custom of a person skilled in the art, so the definition is based on the contents of the present invention. Will have to be lowered.

The above-described present invention can be embodied as computer readable codes on a medium on which a program is recorded. The computer-readable medium includes any kind of recording device in which data readable by a computer system is stored. Examples of computer-readable media include a hard disk drive (HDD), solid state disk (SSD), silicon disk drive (SDD), ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage device. This includes, and is also implemented in the form of a carrier-wave (eg, transmission over the Internet). Accordingly, the above detailed description should not be construed as limiting in all respects, but should be considered illustrative. The scope of the present invention should be determined by rational interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

The present invention described above is not limited by the embodiments described above, but may bring various modifications and changes by those skilled in the art, which is included in the spirit and scope of the present invention as defined in the appended claims.

The present inventor's advertisement service providing apparatus and method can be applied to various online / offline advertisement service industries through an advertisement service platform.

Claims (10)

In the advertising service providing method using the platform formed for the advertising service,
Receiving an advertisement service selection request to be included in the media from the media buyer;
Receiving the media advertisement service selection bid request from at least one advertiser according to the media advertisement service selection request;
If an advertiser is selected according to the media advertisement service selection bid request, receiving the media advertisement service data from the selected advertiser;
Providing payment service data for the media advertisement service to the selected advertiser; And
And when a payment according to the provided payment service data is completed, transmitting a control command for media production and service including the received advertisement service data. According to claim 1,
The medium,
A method of providing advertisement service using a platform, characterized in that it is an offline medium including a ticket band. According to claim 1,
Selection according to the advertisement service selection bid request,
Advertisement service providing method using a platform, characterized in that the reverse auction. According to claim 1,
Collecting access data for the media advertisement service data;
Generating media advertisement service feedback data based on access data of the collected media advertisement service data; And
And transmitting the generated media advertisement service feedback data to the selected advertiser. According to claim 4,
Collection of access data of the media advertisement service,
After the validity period of the medium, code scan for the advertisement service data in the medium, related advertisement service exposure increase history, related advertisement service website usage history or frequency, and related service use or product purchase history Advertising service providing method using a platform, characterized in that. In the server providing an advertising service using a platform formed for the advertising service,
An advertisement service selection request to be included in the media is received from a media buyer, and the media advertisement service selection bid request is received from at least one advertiser according to the media advertisement service selection request, and an advertiser is selected according to the media advertisement service selection bid request. When selected, receiving the media advertisement service data from the selected advertiser, providing payment service data for the media advertisement service to the selected advertiser, and when the payment according to the provided payment service data is completed, the received advertisement A processor for transmitting control commands for media production and service including service data; And
Advertisement service providing apparatus comprising a; database for storing various requests and data received from the processor. The method of claim 6,
The medium,
Advertising service providing device, characterized in that the offline media including the admission band. The method of claim 6,
The processor,
Advertising service providing apparatus, characterized in that to perform the selection according to the advertisement service selection bid request in a reverse auction method. The method of claim 6,
The processor,
Access data for the media advertisement service data is collected, media advertisement service feedback data is generated based on the access data of the collected media advertisement service data, and the generated media advertisement service feedback data is transmitted to the selected advertiser Advertising service providing device, characterized in that. The method of claim 9,
The processor,
After the validity period of the medium, the scan based on at least one of the code scan for the advertisement service data in the medium, the related advertisement service exposure increase history, the usage or frequency of the related advertisement service homepage, and the related service use or product purchase history Advertising service providing apparatus, characterized in that for collecting access data of the media advertising service.

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