CN111263202A - Smart television system and popup window type information processing method - Google Patents
Smart television system and popup window type information processing method Download PDFInfo
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- CN111263202A CN111263202A CN202010107571.0A CN202010107571A CN111263202A CN 111263202 A CN111263202 A CN 111263202A CN 202010107571 A CN202010107571 A CN 202010107571A CN 111263202 A CN111263202 A CN 111263202A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention relates to an intelligent television system and a popup window type information processing method, belonging to the technical field of digital television information processing, wherein the system comprises: the system comprises a server and an intelligent playing terminal; the server is used for sending the popup type information to the intelligent playing terminal according to a preset time schedule so as to enable the popup type information to be related to the content of the currently played video; the intelligent playing terminal is used for receiving and playing the popup window type information. The popup window type information is related to the content of the currently played video, so that the popup window information can be accurately released, and the full utilization of resources is facilitated.
Description
Technical Field
The invention belongs to the technical field of digital television information processing, and particularly relates to an intelligent television system and a popup window type information processing method.
Background
The advertisement, as the name implies, is an advertisement that informs the general public of the society of something. In daily life, people often encounter the situation of advertisement insertion when watching videos or television programs, the advertisement time is long, and the inserted advertisements have no relevance to the programs or videos watched by users, generally, when watching television programs or videos, users change to other channels when advertisements appear, the audience rating of the television is also influenced, and the advertisements put in the television are ignored and cannot be paid attention by the users.
Therefore, how to increase the utilization rate of the advertisement space in the process of playing the television program, which draws the attention of the user, is a problem to be solved urgently.
Disclosure of Invention
In order to solve the problem of low utilization rate of the advertisement space in the prior art, the embodiment of the invention provides the following technical scheme:
in one aspect, a smart tv system is provided, including: the system comprises a server and an intelligent playing terminal;
the server is used for sending popup type information to the intelligent playing terminal according to a preset time schedule so as to enable the popup type information to be related to the content of the currently played video;
and the intelligent playing terminal is used for receiving and playing the popup window type information.
Further, the popup window type information contains a two-dimensional code, and the system further comprises: a user terminal;
the intelligent playing terminal is also used for displaying the two-dimensional code while playing the popup window type information;
and the user terminal is used for accessing the appointed link address by scanning the two-dimensional code.
Further, the preset time schedule includes area information and time information, and the server sending the popup window type information to the intelligent playing terminal according to the preset time schedule includes: and the server sends the popup window type information according to the area information in the preset time schedule and the intelligent playing terminal corresponding to the time information.
Furthermore, the popup window type information is an advertisement, and the connection address corresponding to the two-dimensional code is a purchase link of the advertisement commodity; or the popup window type information is an interactive link, and the connection address corresponding to the two-dimensional code corresponds to the interactive platform.
Further, the server is further configured to receive a program list to be played, and modify the preset schedule according to the program list, so that the pop-up window information in the preset schedule corresponds to the program contents in the program list one to one.
Further, the server comprises a memory and a processor, the popup information resource is stored in the memory, and the processor is used for sending popup information to the intelligent playing terminal according to a preset time schedule;
the processor is further configured to identify a currently played video content, determine whether related popup window type information is set in the current time period in the preset time schedule, if not, acquire the popup window type information related to the currently played video content from the memory, and send the information to the intelligent playing terminal.
In another aspect, a pop-up window type information processing method is provided, including:
the server sends popup type information to the intelligent playing terminal according to a preset time schedule so that the popup type information is related to the content of the currently played video;
and the intelligent playing terminal receives and plays the popup window type information.
Further, the popup window type information comprises a two-dimensional code, and the method further comprises:
the intelligent playing terminal displays the two-dimensional code while playing the popup window type information;
and the user terminal accesses the appointed link address by scanning the two-dimensional code.
Further, still include:
and the server receives a program list waiting for playing and modifies the preset time schedule according to the program list so as to enable the pop-up window type information in the preset time schedule to be in one-to-one correspondence with the program contents in the program list.
Further, the server includes a memory and a processor, the popup information resource is stored in the memory, the processor is configured to send popup information to the smart play terminal according to a preset schedule, and the server sending popup information to the smart play terminal according to the preset schedule includes:
the processor also identifies the currently played video content, judges whether the current time period in the preset time table is provided with related popup window type information, and if not, acquires the popup window type information related to the currently played video content from the memory and sends the information to the intelligent playing terminal.
The embodiment of the invention provides an intelligent television system and a popup window type information processing method, wherein the system comprises a server and an intelligent playing terminal; the server is used for sending the popup type information to the intelligent playing terminal according to a preset time schedule so as to enable the popup type information to be related to the content of the currently played video; the intelligent playing terminal is used for receiving and playing the popup window type information. The popup information is related to the content of the currently played video, and the popup information is played under the condition that the playing of the television program is not influenced, so that the popup information can be accurately released, and the full utilization of resources is facilitated.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a structural diagram of an intelligent television system according to an embodiment of the present invention.
Fig. 2 is a diagram of a smart tv system according to another embodiment of the present invention.
Fig. 3 is a diagram of a smart tv system according to another embodiment of the present invention.
Fig. 4 is a flowchart of a pop-up window type information processing method according to an embodiment of the present invention.
Reference numerals
1-a server; 11-a memory; 12-a processor; 2-an intelligent playing terminal; and 3, the user terminal.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
The invention is further illustrated with reference to the following figures and examples.
An embodiment of the present invention provides an intelligent television system, as shown in fig. 1, the system includes: the system comprises a server 1 and an intelligent playing terminal 2;
the server 1 is used for sending the popup window type information to the intelligent playing terminal 2 according to a preset time schedule so as to enable the popup window type information to be related to the content of the currently played video;
the preset schedule may be, but is not limited to, one or more time points, each time point may set different types of playing contents according to requirements, may set precise advertisement delivery to a certain area or a certain type of terminal, and may be, but is not limited to, set to play the popup window type information for 24 hours without interruption.
The intelligent playing terminal 2 is used for receiving and playing the popup window type information.
The embodiment of the invention provides an intelligent television system, which comprises a server and an intelligent playing terminal; the server is used for sending the popup type information to the intelligent playing terminal according to a preset time schedule so as to enable the popup type information to be related to the content of the currently played video; the intelligent playing terminal is used for receiving and playing the popup window type information. The popup information is related to the content of the currently played video, and the popup information is played under the condition that the playing of the television program is not influenced, so that the popup information can be accurately released, and the full utilization of resources is facilitated.
As a further improvement to the above embodiment, the embodiment of the present invention provides another smart television system, referring to fig. 2, which includes a server 1, a smart player terminal 2, and a user terminal 3;
the server 1 is used for sending the popup window type information to the intelligent playing terminal 2 according to a preset time schedule so as to enable the popup window type information to be related to the content of the currently played video;
the intelligent playing terminal 2 is used for receiving and playing the popup window type information.
In some embodiments, the pop-up window type information includes a two-dimensional code, the pop-up window type information may be an advertisement, and the connection address corresponding to the two-dimensional code is a purchase link of an advertisement commodity; or the popup window type information can be an interactive link, and the connection address corresponding to the two-dimensional code corresponds to the interactive platform.
In some embodiments, the smart player terminal 2 is further configured to display the two-dimensional code;
the user terminal 3 is used for accessing the specified link address by scanning the two-dimensional code.
Specifically, in some embodiments, the user terminal 3 may be, but is not limited to, a smart phone, an IPAD, a laptop computer, and the like. The two-dimensional code can be scanned, and the two-dimensional code can be identified. The present invention does not specifically limit the user terminal 3, and those skilled in the art can select the user terminal according to actual needs.
In one embodiment, the preset schedule includes region information and time information, and it is understood that the preset schedule may set a segment time or a total time, such as: seven to nine spots or all day, a certain region or all regions, e.g., Beijing or nationwide; the preset schedule is not specifically limited, and can be set by a person skilled in the art according to actual needs.
The server 1 sends the popup window type information according to the area information in the preset time schedule and the intelligent playing terminal 2 corresponding to the time information.
When a user using the intelligent playing terminal 2 corresponding to the area information and the time information in the preset time schedule plays a video through the intelligent playing terminal 2, the intelligent playing terminal 2 plays popup window information while playing the video, the popup window information can be but is not limited to advertisements, the popup window information also comprises a two-dimensional code, the two-dimensional code is related to the video content played by the user, if the user scans the two-dimensional code through the user terminal 3, a corresponding link address appears, and the link address is a purchase link of an advertisement commodity.
As an optional implementation manner, the popup information may also be an interactive link, and the user scans the two-dimensional code through the user terminal 3, and the link address corresponding to the two-dimensional code corresponds to the interactive platform. Then, the user terminal will jump to the interactive platform to participate in the activity, where the interactive platform can be, but not limited to, a voting session of the ball game participation, a voting session of the relatives program, and a voting session of the audience of the debate program.
As an optional implementation manner of the embodiment of the present invention, the server 1 is configured to receive a program list to be played, and modify the preset time table according to the program list, so that the pop-up window information in the preset time table corresponds to the program content in the program list one to one.
Illustratively, the video played by the user is not in the preset time schedule, and at this time, in order to increase the utilization rate of the advertisement space, the server 1 modifies the preset time schedule by obtaining the video content currently played by the user, and sends the popup window type information to the smart play terminal 2.
Further optionally, in some embodiments, as shown in fig. 3, the server 1 includes a memory 11 and a processor 12, the popup information resource is stored in the memory 11, and the processor 12 is configured to send the popup information to the smart player terminal 2 according to a preset schedule;
the processor 12 is further configured to identify a currently played video content, determine whether related pop-up window information is set in a current time period in the preset time schedule, if not, obtain the pop-up window information related to the currently played video content from the memory 11, and send the information to the intelligent playing terminal 2.
The embodiment of the invention provides an intelligent television system, which comprises a server and an intelligent playing terminal; the server is used for sending the popup type information to the intelligent playing terminal according to a preset time schedule so that the popup type information is related to the content of the currently played video; the intelligent playing terminal is used for receiving and playing the popup window type information. The intelligent playing terminal is also used for displaying the two-dimensional code; and the user terminal is used for accessing the specified link address by scanning the two-dimensional code. The two-dimensional code contains the information of advertisement content or interactive platform, and the information of advertisement content or interactive platform is relevant with the video content of intelligent terminal broadcast, guides the user to intervene, carries out commodity purchase to make the mode of putting of advertisement more nimble, reduced advertisement putting cost, be favorable to the make full use of advertisement position resource.
Based on the smart television system, the invention provides a pop-up window type information processing method, as shown in fig. 4, comprising the following steps:
s101, a server sends popup type information to an intelligent playing terminal according to a preset time schedule so that the popup type information is related to the content of a currently played video;
and S102, receiving and playing the popup window type information by the intelligent playing terminal. The pop-up window type information comprises a two-dimensional code, and meanwhile, the intelligent playing terminal displays the two-dimensional code;
s103, the user terminal accesses the specified link address by scanning the two-dimensional code.
Further, if the video content currently played by the intelligent terminal does not correspond to the preset time schedule, the server receives the program list waiting to be played, and modifies the preset time schedule according to the program list, so that the pop-up window type information in the preset time schedule corresponds to the program content in the program list one to one.
Specifically, the processor identifies the currently played video content, judges whether the current time period in the preset time schedule is provided with related popup type information, and if not, acquires the popup type information related to the currently played video content from the memory and sends the information to the intelligent playing terminal.
In the popup window type information processing method provided by the embodiment of the invention, a server sends popup window type information to an intelligent playing terminal according to a preset time schedule so that the popup window type information is related to the content of a currently played video; the intelligent playing terminal receives and plays popup type information, the popup type information comprises a two-dimensional code, and the intelligent playing terminal displays the two-dimensional code; and the user terminal accesses the specified link address by scanning the two-dimensional code. The popup information is related to the video content played currently, the re-visibility of the user to the popup information is improved, the user intervention is guided, and the requirement of user diversity in the current information era is met.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (10)
1. An intelligent television system, comprising: the system comprises a server and an intelligent playing terminal;
the server is used for sending popup type information to the intelligent playing terminal according to a preset time schedule so as to enable the popup type information to be related to the content of the currently played video;
and the intelligent playing terminal is used for receiving and playing the popup window type information.
2. The system of claim 1, wherein the pop-up window information comprises a two-dimensional code, the system further comprising: a user terminal;
the intelligent playing terminal is also used for displaying the two-dimensional code while playing the popup window type information;
and the user terminal is used for accessing the appointed link address by scanning the two-dimensional code.
3. The system of claim 1, wherein the preset schedule comprises region information and time information, and the server sending the popup window type information to the smart player terminal according to the preset schedule comprises: and the server sends the popup window type information according to the area information in the preset time schedule and the intelligent playing terminal corresponding to the time information.
4. The system of claim 2, wherein the popup window type information is an advertisement, and the connection address corresponding to the two-dimensional code is a purchase link of the advertised commodity; or the popup window type information is an interactive link, and the connection address corresponding to the two-dimensional code corresponds to the interactive platform.
5. The system of claim 1, wherein the server is further configured to receive a program list waiting to be played, and modify the preset schedule according to the program list, so that the pop-up information in the preset schedule corresponds to the program contents in the program list one-to-one.
6. The system according to claim 1, wherein the server comprises a memory and a processor, the popup information resource is stored in the memory, and the processor is configured to send popup information to the smart player terminal according to a preset schedule;
the processor is further configured to identify a currently played video content, determine whether related popup window type information is set in the current time period in the preset time schedule, if not, acquire the popup window type information related to the currently played video content from the memory, and send the information to the intelligent playing terminal.
7. A pop-up window type information processing method, comprising:
the server sends popup type information to the intelligent playing terminal according to a preset time schedule so that the popup type information is related to the content of the currently played video;
and the intelligent playing terminal receives and plays the popup window type information.
8. The method of claim 7, wherein the popup window message comprises a two-dimensional code, the method further comprising:
the intelligent playing terminal displays the two-dimensional code while playing the popup window type information;
and the user terminal accesses the appointed link address by scanning the two-dimensional code.
9. The method of claim 8, further comprising:
and the server receives a program list waiting for playing and modifies the preset time schedule according to the program list so as to enable the pop-up window type information in the preset time schedule to be in one-to-one correspondence with the program contents in the program list.
10. The method of claim 8, wherein the server comprises a memory and a processor, the popup information resource is stored in the memory, the processor is configured to send popup information to the smart player terminal according to a preset schedule, and the server sending popup information to the smart player terminal according to the preset schedule comprises:
the processor also identifies the currently played video content, judges whether the current time period in the preset time table is provided with related popup window type information, and if not, acquires the popup window type information related to the currently played video content from the memory and sends the information to the intelligent playing terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010107571.0A CN111263202A (en) | 2020-02-21 | 2020-02-21 | Smart television system and popup window type information processing method |
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| CN202010107571.0A CN111263202A (en) | 2020-02-21 | 2020-02-21 | Smart television system and popup window type information processing method |
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