CN103475943A - Interaction method and system of television program - Google Patents
Interaction method and system of television program Download PDFInfo
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- CN103475943A CN103475943A CN2013104115141A CN201310411514A CN103475943A CN 103475943 A CN103475943 A CN 103475943A CN 2013104115141 A CN2013104115141 A CN 2013104115141A CN 201310411514 A CN201310411514 A CN 201310411514A CN 103475943 A CN103475943 A CN 103475943A
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Abstract
The invention discloses an interaction method and system of a television program. The interaction method comprises the steps that input signals of a television set are recognized, and the television program played currently is recognized; the interaction content related to the television program is requested to a server through the internet; the interaction content sent by the receiver is received and is displayed on a screen of the television set; interaction participation information is input through a remote control and is sent to the server through the internet; the server carries out data processing on the interaction participation information, the data processing result is sent to the television set through the internet and is displayed on the screen of the television set, and therefore the interaction of the television program is finished. The interaction content is directly displayed on the screen of the television set, a user can directly operate the interaction content through the remote control, the operation of the user is largely reduced, and great convenience is brought to the user.
Description
Technical field
The present invention relates to TV programme interaction technique field, in particular a kind of interactive approach of TV programme and system.
Background technology
Universal along with intelligent television and broadband internet huge numbers of families, the interactive application of TV programme more and more extensive, how making spectators and TV programme carry out real-time interactive is the focus of studying now.So-called TV programme interaction is exactly a kind of mode that allows spectators be exchanged with TV programme, and spectators can appreciate the TV programme of oneself liking by television set, and the view of spectators to TV programme can be recognized by the network means by TV station.Existing TV programme interaction mode is generally realized interaction by following 3 kinds of modes, the first, realize the interaction between televiewer and TV programme by the client software of Intelligent mobile equipment (such as mobile phone, panel computer), this interaction mode shortcoming is as follows: the user must have Intelligent mobile equipment and must download interaction software and could carry out interaction with TV programme; The interaction software of Intelligent mobile equipment is difficult to automatically identify the current TV programme of broadcasting, and often needs the user manually to select the interactive channel of needs; When the user operates, need sight to move around between video screen and mobile device screen, make poor user experience, be easy to cause user's kopiopia.The second, TV station is when television program transmission, and by microblogging, micro-letter, website, message release interaction content, spectators realize interactive by computer or mobile phone.The shortcoming of this interaction mode is that interaction content is few, inconvenient operation, and the interactive charge of part is high.Three, realize the part interaction by interactive set-top box, this interaction mode shortcoming: only limit to simply the checking of playback, program request and TV program information of TV programme, can not meet user's increasing demand.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
The technical problem to be solved in the present invention is, for the above-mentioned defect of prior art, provides a kind of interactive approach and system of TV programme, is intended to solve the problem of the interactive inconvenience of TV programme, troublesome poeration in prior art.
The technical scheme that technical solution problem of the present invention adopts is as follows:
A kind of interactive approach of TV programme wherein, comprises the following steps:
A, the input signal of television set is identified, identified the TV programme of current broadcasting;
B, by the Internet the interaction content relevant to described TV programme to server request;
The described interaction content that C, reception server issue, and show on television screen;
D, by remote controller, input interactive participation information, and the described interactive information exchange that participates in is crossed to the Internet and is sent to server;
E, server carry out the data processing to described interactive participation information, data processed result is sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction.
The interactive approach of described TV programme, wherein, described steps A specifically comprises:
A1, by the special sign in the TV programme of identification television set current broadcasting, thereby identify the TV programme of current broadcasting.
The interactive approach of described TV programme, wherein, described special sign comprises: the graphic code that comprises channel and programme information, TV station's station symbol or comprise channel and the sound code of programme information.
The interactive approach of described TV programme wherein, also comprises: create an OSD layer on the video screen of television set, by described OSD layer, show described interaction content and data processed result.
The interactive approach of described TV programme wherein, also comprises: dwindle the television image of described TV programme with predetermined ratio, the place on television screen except television image shows described interaction content and data processed result.
A kind of interaction systems of TV programme wherein, comprising:
The TV programme identification module, identified for the input signal to television set, identifies the TV programme of current broadcasting;
The interaction content request module, for the interaction content relevant to described TV programme to server request by the Internet;
The interaction content receiver module, the described interaction content issued for reception server, and show on television screen;
The interactive MIM message input module that participates in, for input interactive participation information by remote controller, and cross the described interactive information exchange that participates in the Internet and be sent to server;
The interactive message processing module that participates in, carry out the data processing for server to described interactive participation information, data processed result sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction.
The interaction systems of described TV programme, wherein, described TV programme identification module comprises:
The graphic code recognition unit, for the graphic code that comprises channel and programme information of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting;
TV station's TV station symbol recognition unit, for the station symbol of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting;
Acoustic recognition unit, for the sound code that comprises channel and programme information of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting.
The interaction systems of described TV programme wherein, also comprises: first information display module, for create an OSD layer on the television image of television set, shows described interaction content and data processed result by described OSD layer.
The interaction systems of described TV programme, wherein, also comprise: the second information display module, for dwindle the television image of described TV programme with predetermined ratio, the place on television screen except television image shows described interaction content and data processed result.
The interactive approach of a kind of TV programme provided by the present invention and system, effectively solved the problem of the interactive inconvenience of TV programme, troublesome poeration in the prior art, its interactive approach is identified by the input signal to television set, identifies the TV programme of current broadcasting; The interaction content relevant to described TV programme to server request by the Internet; The described interaction content that reception server issues, and show on television screen; Input interactive participation information by remote controller, and the described interactive information exchange that participates in is crossed to the Internet and is sent to server; By server, described interactive participation information is processed, data processed result is sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction, by directly present interaction content on television screen, the user is by the remote controller direct control, greatly reduced user's operation, it is convenient greatly to the user, to have brought, and its implementation is simple, by software, realize, cost is lower.
The accompanying drawing explanation
The flow chart of the interactive approach preferred embodiment that Fig. 1 is TV programme provided by the invention.
The structured flowchart of the interaction systems preferred embodiment that Fig. 2 is TV programme provided by the invention.
Embodiment
The invention provides a kind of interactive approach and system of TV programme, clearer, clear and definite for making purpose of the present invention, technical scheme and advantage, referring to accompanying drawing, developing simultaneously, the present invention is described in more detail for embodiment.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, the flow chart of the interactive approach preferred embodiment that Fig. 1 is TV programme provided by the invention, as shown in Figure 1, described interactive approach comprises the following steps:
Step S100, the input signal of television set is identified, identified the TV programme of current broadcasting;
Step S200, by the Internet the interaction content relevant to described TV programme to server request;
The described interaction content that step S300, reception server issue, and show on television screen;
Step S400, by remote controller, input interactive participation information, and the described interactive information exchange that participates in is crossed to the Internet and is sent to server;
Step S500, server are processed described interactive participation information, data processed result is sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction.
Below in conjunction with specific embodiment, above-mentioned steps is described in detail.
In step S100, the input signal of described television set comprises digital television signal, anolog TV signals, AV signal, HDMI signal, color difference signal, the VGA signal of Set Top Box input, the TV signal by internet transmission etc.The information that includes TV programme in the input signal of described television set.TV programme identification can reach by the special sign in the TV programme of the current broadcasting of identification television set the purpose of identification TV programme.Described special sign is for identifying TV programme, for example can be TV station's station symbol, the graphic code (as bar code, Quick Response Code etc.) that comprises channel and programme information, the sound code that comprises channel and programme information etc.
Described television set includes but not limited to: intelligent TV set, internet television and the television system be comprised of respectively intelligent television box, internet television box and general television set.
Described intelligent TV set refers to possess intelligent operating system and television set that can connecting Internet, comprises the intelligent TV set that possesses the digital television signal receiving function, also comprises and possesses intelligent operating system and cloud television set that can connecting Internet.
Described internet television refers to the television set that does not possess intelligent operating system but can connecting Internet.
Described Set Top Box includes but not limited to: IPTV Set Top Box, satellite set top box and all kinds of OTT TV box of the TV set-top box of radio and TV operator's issue, telecom operators' issue.
Described TV programme includes but not limited to: the live TV programme that TV station broadcasts, the TV programme of recorded broadcast, and the autonomous TV programme of reviewing of selecting of spectators, spectators independently select the TV programme of program request, and spectators are by the video of the Internet program request.
Specifically, the concrete mode of the identification of described station symbol can be: intelligent television is when playing TV programme, the television image that station symbol is arranged is partly carried out to screenshotss, then TV station's station symbol of screenshotss picture and standard is analyzed, thereby determine corresponding television channel and TV programme.
The concrete mode of described graphic code identification can be: TV station is when programming, and the graphic code (as bar code, Quick Response Code) that will comprise channel information and programme information is superimposed upon on television image.Intelligent television, when playing this TV programme, is partly scanned the television image that graphic code is arranged, thereby is obtained channel information and the programme information be included in wherein, thereby identified corresponding television channel and TV programme.
The concrete mode of described sound code identification can be: TV station is when programming, and the sound code (as ultrasonic wave, common sound wave) that will comprise channel information and programme information is superimposed upon on TV programme sound.Intelligent television, when playing this TV programme, is analyzed sound of television, thereby is obtained channel information and the programme information be included in wherein.
These three kinds of RMs can be implemented separately, also can be in conjunction with employing.
Except above-mentioned three kinds of RMs, obtain TV program information and also have a kind of special situation: television set that can receiving digital television signal, in the TV signal received except comprising television program video, also comprised with the relevant information of TV programme, such as channel designation, programm name, program brief introduction, broadcast time etc., therefore can directly obtain in progress is which channel and which program, and without by television image is identified.In addition, when intelligent television is play anolog TV signals, can obtain channel information by the frequency range of judgement current demand signal.
In step S200, the interaction content relevant to described TV programme to server request by the Internet.Specifically, the television set interaction content relevant to described TV programme to server request by the Internet.Television set can carry out data interaction by wired or wireless mode accessing Internet and with server, thereby obtains interaction content corresponding to described TV programme.
In step S300, the described interaction content that the television set reception server issues, and show on television screen.Specifically, server is after the request that receives television set, search and edit in advance and be stored on server or the ongoing interaction content (such as guess, ballot etc.) of immediately editing according to current program according to described TV programme, and send to television set by the Internet.Television set, after receiving these relevant interaction contents, shows on television screen.
In step S400, the user inputs interactive participation information by remote controller, and the described interactive information exchange that participates in is crossed to the Internet and is sent to server.Specifically, the interaction content that described TV programme is relevant is presented on television screen, the televiewer is after seeing these interaction contents so, thereby can be browsed, select, confirm at television screen by remote controller and input etc. operates and participates in interaction, and interaction participation information is sent to server.
In step S500, the interaction participation information that server sends television set is carried out the data processing, and data processed result is sent to television set by the Internet, and shows described data processed result on television screen, thereby completes the TV programme interaction.Specifically, the interaction that server sends television set participates in information and corresponding described interaction content carries out the data processing, thereby gets corresponding results, and then feeds back to and participates in interactive user.
Described television set is preferably intelligent television.Below take intelligent television as Application Example, process description of the present invention is as follows: when the television for play TV programme, identify current in progress TV programme according to input signal, then follow the relevant interaction content of program by the Internet to server request, server is after the request of receiving intelligent television, sending pre-edit to intelligent television gets well and is stored in ongoing interaction content in server or that immediately edit according to current program (such as guess, ballot etc.), intelligent television is after receiving these interaction contents, these interaction contents are presented on television screen.The televiewer is after seeing these interaction contents, by remote controller browsed at television screen, selected, confirmed, the operation such as input to be to participate in interaction, intelligent television by spectators these the operation by internet transmission to server, server carries out data processing storage by televiewer's operation, then the result of data being processed (such as whether guess hits it) feeds back to intelligent television by the Internet, intelligent television is presented on data processed result on television screen, has so just completed once interactive.
Preferably, described interaction content comprises the relevant information of interactive operation and program, and described interactive operation comprises: vote, guess, draw a lottery, comment on, estimate, do shopping, share, recommend, participate in the program investigation and carry out interaction (such as getting reward voucher, get dress on probation, checking the promotion item details) etc. with advertisement.The relevant information of described program comprises: the performer introduces, the director introduces, introduction, welcome guest's introduction, player's introduction, behind-the-scene footage, laws of the game and team's information etc. of the story of a play or opera.Described interaction content also can comprise the related content on the Internet, can be both the content on the server that platform arranges for this reason specially, can be also the other guide on the Internet obtained by this server.Described interaction content can be customized according to the needs of TV station.
Preferably, television set is when playing TV programme, can also input the comment to current television program by remote controller, television set will comment on content by internet transmission to server, server is stored the comment content of receiving, classified and is screened, with realization, share and exchange then the content after screening to by internet transmission other televiewer, make the televiewer not only can carry out above-mentioned interaction with program, can also, with watching the televiewer of same program exchanged and share, increase the enjoyment of watching TV.
Preferably, described server user's interactive operation and review information are analyzed after by internet transmission to TV station, program making side or advertiser etc., TV station and program making side are after obtaining these interactive operations and review information, just can to TV programme, be improved according to these behaviors of spectators, with the demand of watching better catered to the audience.The advertiser, after obtaining these interactive operations and review information, also can judge according to these behaviors of spectators user's hobby, thereby throw in more targetedly advertisement, improves the communication effect of advertisement.
Preferably, the interactive approach of described TV programme also comprises: create an OSD layer on the video screen of television set, by described OSD layer, show described interaction content and data processed result.Specifically, general TV set image all is superimposed by a plurality of display layers, mainly comprises video layer and OSD (On Screen Display) layer.Video layer is for the display of television programmes picture, and the OSD layer, for the content such as show the menu on TV and arrange, then is superimposed upon on television image.The present invention is on the television image of television set, namely, on video layer, creates an OSD layer and is used for showing interaction content and data processed result.Described OSD layer can be translucent also can part all-transparent part opaque, and covers on whole television image.For example, the bottom that television set is set is video layer, is used for showing television image; It is that the OSD layer is used for showing interaction content and data processed result etc. that upper strata is set, and is set to translucent.When practical application, preferably television image can not dwindled to still full screen display, but show that the OSD layer of interaction content adopts translucent processing.
Preferably, the interactive approach of described TV programme also comprises: dwindle the television image of described TV programme with predetermined ratio, the place on television screen except television image shows described interaction content and data processed result.Specifically, the television image of intelligent television can be carried out to a certain proportion of dwindling, the place on television screen except television image shows described interaction content and data processed result.When practical application, create an OSD layer on the video screen of television set, dwindle the television image of described TV programme with predetermined ratio, part on television image after the OSD layer covers and dwindles adopts all-transparent to process, be that the part that the OSD layer covers on television image is set to transparent, do not affect like this watching of TV programme, the OSD layer in the place on television screen except television image adopts opaque setting, the opaque section of described OSD layer is distributed in left side or right side or upside or the downside of television image, interaction content and data processed result can be presented to opaque part, the place except television image on television screen namely.That is to say, create an OSD layer on the video screen of television set, show described interaction content and data processed result by described OSD layer, part on television image after the OSD layer covers and dwindles adopts all-transparent to process, place at the OSD layer except television image is set to opaque, and shows described interaction content and data processed result with this opaque section.
The interactive approach of TV programme provided by the invention, by the identification TV programme, the interaction content relevant to server request by the Internet, interaction content on the Internet is presented on television screen, input interactive participation information and be sent to server by remote controller, processed and data processed result is sent to television set by server, and show on television screen, thereby thoroughly change the unidirectional transmission of TV programme for a long time, the content dullness, situation that can not be interactive, what television program broadcasting was transmitted is high-quality, safety, stable, authority's advantage and internet content rich, personalized, interactive advantage organically is combined in one, have complementary advantages, learn from other's strong points to offset one's weaknesses, make the televiewer can also follow the program real-time interactive when appreciating highlights.Further, between televiewer and televiewer, can exchange in real time, the televiewer can check personalized TV program information.
Interactive approach based on above-mentioned TV programme, the present invention also provides a kind of interaction systems of TV programme, refers to Fig. 2, the structured flowchart of the interaction systems preferred embodiment that Fig. 2 is TV programme provided by the invention, as shown in Figure 2, described interaction systems comprises:
TV programme identification module 10, identified for the input signal to television set, identifies the TV programme of current broadcasting; Specifically as described in step S100.
Interaction content request module 20, for the interaction content relevant to described TV programme to server request by the Internet; Specifically as described in step S200.
Interaction content receiver module 30, the described interaction content issued for reception server, and show on television screen; Specifically as described in step S300.
The interactive MIM message input module 40 that participates in, for input interactive participation information by remote controller, and cross the described interactive information exchange that participates in the Internet and be sent to server; Specifically as described in step S400.
The interactive message processing module 50 that participates in, carry out the data processing for server to described interactive participation information, data processed result sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction; Specifically as described in step S500.。
Further, described TV programme identification module 10 comprises:
The graphic code recognition unit, for the graphic code that comprises channel and programme information of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting;
TV station's TV station symbol recognition unit, for the station symbol of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting;
Acoustic recognition unit, for the sound code that comprises channel and programme information of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting.
Further, described interaction systems also comprises:
First information display module, for create an OSD layer on the television image of television set, show described interaction content and data processed result by described OSD layer.
Further, described interaction systems also comprises:
The second information display module, for dwindle the television image of described TV programme with predetermined ratio, the place on television screen except television image shows described interaction content and data processed result.
In sum, the interactive approach of a kind of TV programme provided by the invention and system, described interactive approach identifies the TV programme of current broadcasting by the input signal of identification television set, the interaction content relevant to described TV programme to server request by the Internet; The described interaction content that reception server issues, and show on television screen; Input interactive participation information and be sent to server by remote controller; By server, described interactive participation information and corresponding described interaction content are carried out to the data processing, data processed result is sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction, make interaction content directly be presented on television screen, the user is by the remote controller direct control, greatly reduced user's operation, it is convenient greatly to the user, to have brought, and its implementation is simple, by software, realize, cost is lower.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection range of claims of the present invention.
Claims (9)
1. the interactive approach of a TV programme, is characterized in that, comprises the following steps:
A, the input signal of television set is identified, identified the TV programme of current broadcasting;
B, by the Internet the interaction content relevant to described TV programme to server request;
The described interaction content that C, reception server issue, and show on television screen;
D, by remote controller, input interactive participation information, and the described interactive information exchange that participates in is crossed to the Internet and is sent to server;
E, server carry out the data processing to described interactive participation information, data processed result is sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction.
2. the interactive approach of TV programme according to claim 1, is characterized in that, described steps A specifically comprises:
A1, by the special sign in the TV programme of identification television set current broadcasting, thereby identify the TV programme of current broadcasting.
3. the interactive approach of TV programme according to claim 2, is characterized in that, described special sign comprises: the graphic code that comprises channel and programme information, TV station's station symbol or comprise channel and the sound code of programme information.
4. the interactive approach of TV programme according to claim 1, is characterized in that, also comprises: create an OSD layer on the video screen of television set, by described OSD layer, show described interaction content and data processed result.
5. the interactive approach of TV programme according to claim 1, it is characterized in that, also comprise: dwindle the television image of described TV programme with predetermined ratio, the place on television screen except television image shows described interaction content and data processed result.
6. the interaction systems of a TV programme, is characterized in that, comprising:
The TV programme identification module, identified for the input signal to television set, identifies the TV programme of current broadcasting;
The interaction content request module, for the interaction content relevant to described TV programme to server request by the Internet;
The interaction content receiver module, the described interaction content issued for reception server, and show on television screen;
The interactive MIM message input module that participates in, for input interactive participation information by remote controller, and cross the described interactive information exchange that participates in the Internet and be sent to server;
The interactive message processing module that participates in, carry out the data processing for server to described interactive participation information, data processed result sent to television set by the Internet, and show on television screen, thereby complete the TV programme interaction.
7. the interaction systems of TV programme according to claim 6, is characterized in that, described TV programme identification module comprises:
The graphic code recognition unit, for the graphic code that comprises channel and programme information of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting;
TV station's TV station symbol recognition unit, for the station symbol of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting;
Acoustic recognition unit, for the sound code that comprises channel and programme information of the TV programme by identification television set current broadcasting, thereby identify the TV programme of current broadcasting.
8. the interaction systems of TV programme according to claim 6, is characterized in that, also comprises: first information display module, for create an OSD layer on the video screen of television set, shows described interaction content and data processed result by described OSD layer.
9. the interaction systems of TV programme according to claim 6, it is characterized in that, also comprise: the second information display module, for with predetermined ratio, dwindling the television image of described TV programme, the place on television screen except television image shows described interaction content and data processed result.
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