CN112184336A - Pushing system and pushing method for screen-thrown advertisements - Google Patents
Pushing system and pushing method for screen-thrown advertisements Download PDFInfo
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- CN112184336A CN112184336A CN202011175211.0A CN202011175211A CN112184336A CN 112184336 A CN112184336 A CN 112184336A CN 202011175211 A CN202011175211 A CN 202011175211A CN 112184336 A CN112184336 A CN 112184336A
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- 230000002452 interceptive effect Effects 0.000 description 2
- 238000007726 management method Methods 0.000 description 2
- 238000013475 authorization Methods 0.000 description 1
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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Abstract
The invention discloses a screen-casting advertisement pushing system and a screen-casting advertisement pushing method, wherein the screen-casting advertisement pushing system comprises sending end equipment used for sending a screen casting request to receiving end equipment; the server is used for receiving the screen throwing request sent by the sending terminal device, responding to the screen throwing request to request the advertising information from the server, obtaining the advertising information, judging whether the commodities in the advertising information support one-key adding to the shopping cart or not, obtaining the operation prompt words of adding to the shopping cart when the commodities in the advertising information support one-key adding to the shopping cart, and sending the advertising information and the operation prompt words to the receiving terminal device for playing. The push system of the screen-casting advertisement can be triggered only by the screen casting function of the sending end device and the receiving end device, the triggering mode is simple, and the server can carry the operation prompt words added into the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition of the shopping cart, and the advertisement effect is better.
Description
Technical Field
The invention relates to the technical field of advertisement pushing, in particular to a screen-throwing advertisement pushing system.
Background
The existing internet advertisement push is mostly displayed at a single end, the performance requirement on terminal equipment is higher, the advertisement conversion rate is low, along with the popularization of a two-dimensional code technology, interactive advertisements gradually appear, but when the push of the advertisements is realized through a plurality of terminals in the prior art, on one hand, the mode that the terminal is triggered to obtain the advertisement resources is more complex, the promotion of the advertisement resources is not facilitated, on the other hand, the problem that a user cannot buy commodities based on the advertisement resources is also existed in the obtained advertisement resources, and the promotion effect is not good.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
The invention mainly aims to solve the technical problems that a user of the existing advertisement push system cannot purchase a commodity based on advertisement information and the advertisement promotion effect is poor.
The invention provides a screen-shot advertisement pushing system, which comprises sending end equipment, receiving end equipment and a server, wherein the sending end equipment is connected with the receiving end equipment;
the sending end equipment is used for sending a screen projection request to the receiving end equipment;
the receiving end equipment is used for receiving the screen throwing request sent by the sending end equipment and responding to the screen throwing request to request the advertisement information from the server;
the server is used for obtaining the advertisement information, judging whether the commodity in the advertisement information supports one-key adding to the shopping cart or not, obtaining an operation prompt word for adding to the shopping cart when the commodity in the advertisement information supports one-key adding to the shopping cart, and sending the advertisement information and the operation prompt word to the receiving terminal equipment together for playing.
Optionally, in the first implementation manner of the first aspect of the present invention, the sink device is further configured to generate a two-dimensional code of a shopping platform on a display screen of the sink device when an operation performed by a user according to the operation prompt is recognized.
Optionally, in a second implementation manner of the first aspect of the present invention, the server is further configured to store the advertisement information in a database in advance, determine whether a product in the advertisement information exists on a preset shopping platform, and if the product in the advertisement information exists on the preset shopping platform, identify the product in the advertisement information as a product that supports one-touch addition to a shopping cart.
Optionally, in a third implementation manner of the first aspect of the present invention, the server is further configured to send the advertisement information to the receiving end device for playing when the goods in the advertisement information do not support a one-touch shopping cart.
Optionally, in a fourth implementation manner of the first aspect of the present invention, the operation is a key operation performed according to the operation prompt.
In addition, the second aspect of the present invention also provides a method for pushing a screen-shot advertisement, wherein the method for pushing a screen-shot advertisement includes:
sending a screen throwing request to receiving end equipment by sending end equipment;
the receiving end equipment responds to the screen projection request and requests the server for advertisement information;
the server acquires the advertisement information and judges whether the commodity in the advertisement information supports one-key addition to the shopping cart or not;
when the commodity in the advertisement information supports one-key shopping cart adding, acquiring an operation prompt for adding the shopping cart;
and the server sends the advertisement information and the operation prompt language together to the receiving terminal equipment for playing.
Optionally, in the first implementation manner of the second aspect of the present invention, after the server sends the advertisement information and the operation prompt to the receiving end device for playing, the method includes:
when the receiving end equipment identifies the operation of the user according to the operation prompt words, generating a two-dimensional code of a shopping platform on a display picture of the receiving end equipment;
and after the user terminal scans the two-dimensional code and logs in the shopping platform, adding the commodity in the advertisement information into a shopping cart corresponding to the user account.
Optionally, in a second implementation manner of the second aspect of the present invention, before the receiving end device responds to the screen-casting request and requests the server for the advertisement information, the method includes:
storing the advertisement information in a database of the server in advance;
judging whether the commodities in the advertisement information exist on a preset shopping platform or not;
and if the commodity in the advertisement information exists on a preset shopping platform, identifying the commodity in the advertisement information as a commodity supporting one-key addition to a shopping cart.
Optionally, in a third implementation manner of the second aspect of the present invention, after the server obtains the advertisement information and determines whether the product in the advertisement information supports one-touch shopping cart, the method further includes:
and when the commodities in the advertisement information do not support one-key addition to the shopping cart, the server sends the advertisement information to the receiving terminal equipment for playing.
Optionally, in a fourth implementation manner of the second aspect of the present invention, the operation is a key operation performed according to the operation prompt.
Has the advantages that: the invention discloses a screen-casting advertisement pushing system and a screen-casting advertisement pushing method, wherein the screen-casting advertisement pushing system comprises sending end equipment used for sending a screen casting request to receiving end equipment; the server is used for receiving the screen throwing request sent by the sending terminal device, responding to the screen throwing request to request the advertising information from the server, obtaining the advertising information, judging whether the commodities in the advertising information support one-key adding to the shopping cart or not, obtaining the operation prompt words of adding to the shopping cart when the commodities in the advertising information support one-key adding to the shopping cart, and sending the advertising information and the operation prompt words to the receiving terminal device for playing. The push system of the screen-casting advertisement can be triggered only by the screen casting function of the sending end device and the receiving end device, the triggering mode is simple, and the server can carry the operation prompt words added into the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition of the shopping cart, and the advertisement effect is better.
Drawings
FIG. 1 is a schematic diagram of an embodiment of a system for pushing on-screen advertisements according to the present invention;
fig. 2 is a schematic diagram of an embodiment of a method for pushing a screen-shot advertisement according to the present invention.
Detailed Description
The embodiment of the invention provides a screen-shot advertisement pushing system and a screen-shot advertisement pushing method.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein. Furthermore, the terms "comprises," "comprising," or "having," and any variations thereof, are intended to cover non-exclusive inclusions, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
For convenience of understanding, a specific flow of the embodiment of the present invention is described below, and referring to fig. 1, a first aspect of the present invention provides a screen-shot advertisement push system in the embodiment of the present invention, where the screen-shot advertisement push system includes a sending end device 10, a receiving end device 20, and a server 30;
the sending end device 10 is configured to send a screen projection request to the receiving end device 20;
the receiving end device 20 is configured to receive the screen-casting request sent by the sending end device 10, and respond to the screen-casting request to request advertisement information from the server 30;
the server 30 is configured to obtain the advertisement information, determine whether the goods in the advertisement information support one-touch joining in the shopping cart, obtain an operation prompt for joining in the shopping cart when the goods in the advertisement information support one-touch joining in the shopping cart, and send the advertisement information and the operation prompt together to the receiving end device 20 for playing.
In this embodiment, the receiving device 20 may be a television, the sending device 10 may be a mobile phone, and the server 30 may be a server having functions including authorization management, advertisement delivery, screen delivery management and control, message pushing, and the like. At present, the mainstream online shopping form is browsing and purchasing on an e-commerce website or APP, the television advertisement does not support direct purchasing, and the screen advertisement delivery system supports one-key purchasing of shopping platform accounts needing manual binding and cooperation, so that the user experience is improved.
When the push system of the technology screen-casting advertisement is implemented, the screen-casting function of the system of the sending end device 10 is started to send a screen-casting request to the receiving end device 20 (the receiving end device 20 starts the screen-casting function of the system), the sending end device 10 and the receiving end device 20 are also started to install the same screen-casting software, the sending end device 10 and the receiving end device 20 start the screen-casting software to establish the screen-casting connection, then the sending end device 10 initiates screen casting, the receiving end device 20 receives the screen-casting request to request the advertisement, the server 30 receives the advertisement request obtained by the receiving end device 20, issues the advertisement information, if the issued advertisement supports one-click adding to the shopping cart, the advertisement information contains the operation prompt language of one-click adding to the shopping cart, the user binds the two-dimensional code of the shopping platform, and the receiving end device 20 judges whether the advertisement supports one-click adding to the shopping cart after receiving end device, if the shopping cart is not supported to be added by one key, the advertisement is directly played, and if the shopping cart is supported, the operation prompt language of adding the shopping cart by one key is displayed while the advertisement is played. The push system of the screen-casting advertisement can be triggered only by the screen casting function of the sending end device and the receiving end device, the triggering mode is simple, and the server can carry the operation prompt words added into the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition of the shopping cart, and the advertisement effect is better.
In an optional embodiment of the present invention, the sink device 20 is further configured to generate a two-dimensional code of a shopping platform on a display screen of the sink device 20 when recognizing an operation performed by the user according to the operation prompt. In this embodiment, when a commodity in the advertisement information supports one-key addition to a shopping cart, the display screen of the receiving end device 20 plays an advertisement, and also plays an operation prompt for adding the commodity to the shopping cart by one-key, where the operation prompt may be voice or text, for example, when "the commodity in the advertisement supports one-key addition to the shopping cart, the user needs to add the shopping cart and please press the number XXX" to play on the display screen of the receiving end device 20 in a rolling manner, "when a two-dimensional code of the shopping platform is generated, a plurality of two-dimensional codes may be generated, for example, a unified commodity is sold on a plurality of different shopping platforms, prices of the commodity on the plurality of different shopping platforms are compared first, then at least one better shopping platform is selected, and a two-dimensional code for logging on the shopping platform is generated, so that the user has selectivity and a better shopping experience.
In an optional embodiment of the present invention, the server 30 is further configured to store the advertisement information in a database in advance, determine whether a product in the advertisement information exists on a preset shopping platform, and if the product in the advertisement information exists on the preset shopping platform, identify the product in the advertisement information as a product that supports one-touch joining to a shopping cart. In this embodiment, advertisement information is stored in the database of the server 30 in advance, when the technical solution of the present invention is implemented, the sending end device 10 sends a screen-casting request to activate advertisement push of the receiving end device 20, thus, the receiving end device 20 does not need to be provided with operation keys, so that the technical scheme of the invention is suitable for outdoor advertisement delivery, in a specific implementation scenario, the sending-end device 10 may be a terminal device of a party with an advertisement push requirement, and when the party with the advertisement push requirement puts an advertisement, the account number is registered with the server 30, the advertisements to be launched are uploaded to the server 30, then the display devices needing advertisement pushing are found outdoors, then screen launching requests are sent to the advertisement display devices through the terminal devices, advertisement information is obtained from the server 30 and played on the display devices needing advertisement launching, and launching efficiency and conversion rate of the advertisements are improved.
In an optional embodiment of the present invention, the server 30 is further configured to send the advertisement information to the receiving-end device 20 for playing when the goods in the advertisement information do not support one-touch entering into the shopping cart. In this embodiment, when the goods in the advertisement information do not support the one-touch shopping cart, the receiving-end device 20 directly plays the advertisement information.
In an optional implementation manner of the present invention, the operation is a key operation performed according to the operation prompt. In this embodiment, if the user presses the operation prompt to perform a key operation (the key operation may be an entity key or a virtual key, which is not limited herein), it is determined whether the user binds the shopping platform account, and adds the goods into the user shopping cart of the e-commerce platform.
In addition, referring to fig. 2, the second aspect of the present invention also provides a method for pushing a screen shot advertisement, where the method for pushing a screen shot advertisement includes:
101. sending a screen throwing request to receiving end equipment by sending end equipment; in this embodiment, the sending end device is connected to the WIFI hotspot of the receiving end device in advance, or the receiving end device is connected to the WIFI hotspot of the sending end device in advance, so that the sending end device and the receiving end device are in the same local area network environment, and the screen-throwing request includes an instruction for establishing screen-throwing connection.
102. The receiving end equipment responds to the screen projection request and requests the server for advertisement information; in this embodiment, after receiving the screen-casting request, the receiving end device needs to verify the identity of the sending end device, and when the verification is passed, requests the server for advertisement information.
103. The server acquires the advertisement information and judges whether the commodity in the advertisement information supports one-key addition to the shopping cart or not; in this embodiment, the server acquires the advertisement information from the database, and simultaneously determines whether the product in the advertisement information is sold on a cooperative shopping platform, if so, the product is a product supporting one-key joining to the shopping cart, in one scenario, the acquired advertisement information includes a corresponding information table whether the product is purchasable, and determines whether the product in the advertisement information supports one-key joining to the shopping cart according to the content of the information table, and the information table is updated periodically.
104. When the commodity in the advertisement information supports one-key shopping cart adding, acquiring an operation prompt for adding the shopping cart; in this embodiment, the operation prompts for adding to the shopping cart corresponding to different products in different advertisement information are different, for example, the corresponding operations in the operation prompts may be combinations of different numbers.
105. And the server sends the advertisement information and the operation prompt language together to the receiving terminal equipment for playing. In the embodiment, whether the commodity in the advertisement information can be purchased or not is prompted to the user through the operation prompt words, so that the interactive experience of advertisement promotion and the conversion rate of the advertisement are improved.
In an optional implementation manner of the present invention, after the server sends the advertisement information and the operation hint to the receiving end device for playing, the method includes:
when the receiving end equipment identifies the operation of the user according to the operation prompt words, generating a two-dimensional code of a shopping platform on a display picture of the receiving end equipment;
and after the user terminal scans the two-dimensional code and logs in the shopping platform, adding the commodity in the advertisement information into a shopping cart corresponding to the user account.
In an optional implementation manner of the present invention, before the receiving end device responds to the screen-casting request and requests the server for advertisement information, the method includes:
storing the advertisement information in a database of the server in advance;
judging whether the commodities in the advertisement information exist on a preset shopping platform or not;
and if the commodity in the advertisement information exists on a preset shopping platform, identifying the commodity in the advertisement information as a commodity supporting one-key addition to a shopping cart.
In an optional implementation manner of the present invention, after the server obtains the advertisement information and determines whether the goods in the advertisement information support one-touch joining in a shopping cart, the method further includes:
and when the commodities in the advertisement information do not support one-key addition to the shopping cart, the server sends the advertisement information to the receiving terminal equipment for playing.
In an optional implementation manner of the present invention, the operation is a key operation performed according to the operation prompt.
In summary, the present invention discloses a screen-shot advertisement push system and a screen-shot advertisement push method, wherein the screen-shot advertisement push system includes a sending end device for sending a screen-shot request to a receiving end device; the server is used for receiving the screen throwing request sent by the sending terminal device, responding to the screen throwing request to request the advertising information from the server, obtaining the advertising information, judging whether the commodities in the advertising information support one-key adding to the shopping cart or not, obtaining the operation prompt words of adding to the shopping cart when the commodities in the advertising information support one-key adding to the shopping cart, and sending the advertising information and the operation prompt words to the receiving terminal device for playing. The push system of the screen-casting advertisement can be triggered only by the screen casting function of the sending end device and the receiving end device, the triggering mode is simple, and the server can carry the operation prompt words added into the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition of the shopping cart, and the advertisement effect is better.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A screen-shot advertisement pushing system is characterized by comprising sending end equipment, receiving end equipment and a server;
the sending end equipment is used for sending a screen projection request to the receiving end equipment;
the receiving end equipment is used for receiving the screen throwing request sent by the sending end equipment and responding to the screen throwing request to request the advertisement information from the server;
the server is used for obtaining the advertisement information, judging whether the commodity in the advertisement information supports one-key adding to the shopping cart or not, obtaining an operation prompt word for adding to the shopping cart when the commodity in the advertisement information supports one-key adding to the shopping cart, and sending the advertisement information and the operation prompt word to the receiving terminal equipment together for playing.
2. The system for pushing a screen-thrown advertisement according to claim 1, wherein the sink device is further configured to generate a two-dimensional code of a shopping platform on a display screen of the sink device when an operation performed by a user according to the operation prompt is recognized.
3. The screen advertisement pushing system of claim 1, wherein the server is further configured to store the advertisement information in a database in advance, determine whether a product in the advertisement information exists on a preset shopping platform, and identify the product in the advertisement information as a product that supports one-touch joining to a shopping cart if the product in the advertisement information exists on the preset shopping platform.
4. The screen advertisement pushing system of claim 1, wherein the server is further configured to send the advertisement information to the receiving end device for playing when the goods in the advertisement information do not support one-touch shopping cart.
5. The screen advertisement pushing system according to claim 2, wherein the operation is a key operation according to the operation prompt.
6. A screen-shot advertisement pushing method is characterized by comprising the following steps:
sending a screen throwing request to receiving end equipment by sending end equipment;
the receiving end equipment responds to the screen projection request and requests the server for advertisement information;
the server acquires the advertisement information and judges whether the commodity in the advertisement information supports one-key addition to the shopping cart or not;
when the commodity in the advertisement information supports one-key shopping cart adding, acquiring an operation prompt for adding the shopping cart;
and the server sends the advertisement information and the operation prompt language together to the receiving terminal equipment for playing.
7. The method for pushing screen-thrown advertisements according to claim 6, wherein the step of sending the advertisement information and the operation prompt language together to the receiving terminal device for playing comprises:
when the receiving end equipment identifies the operation of the user according to the operation prompt words, generating a two-dimensional code of a shopping platform on a display picture of the receiving end equipment;
and after the user terminal scans the two-dimensional code and logs in the shopping platform, adding the commodity in the advertisement information into a shopping cart corresponding to the user account.
8. The method for pushing screen-shot advertisements according to claim 6, wherein the receiving end device responds to the screen-shot request and requests the server for advertisement information before the method comprises:
storing the advertisement information in a database of the server in advance;
judging whether the commodities in the advertisement information exist on a preset shopping platform or not;
and if the commodity in the advertisement information exists on a preset shopping platform, identifying the commodity in the advertisement information as a commodity supporting one-key addition to a shopping cart.
9. The method for pushing screen-shot advertisements according to claim 6, wherein after the server acquires the advertisement information and determines whether the goods in the advertisement information support a one-touch-up shopping cart, the method further comprises:
and when the commodities in the advertisement information do not support one-key addition to the shopping cart, the server sends the advertisement information to the receiving terminal equipment for playing.
10. The method for pushing a screen-thrown advertisement according to claim 7, wherein the operation is a key operation according to the operation prompt.
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| CN202011175211.0A CN112184336B (en) | 2020-10-28 | 2020-10-28 | Push system and push method for screen advertisement |
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| CN111667293A (en) * | 2019-08-23 | 2020-09-15 | 深圳乐播科技有限公司 | Screen-casting advertisement pushing method, device and system |
| CN111598624A (en) * | 2020-05-21 | 2020-08-28 | 广东亿润网络技术有限公司 | Front-back end separation multifunctional advertisement terminal |
| CN111654727A (en) * | 2020-06-28 | 2020-09-11 | 北京汗粮科技有限公司 | Screen projection interactive operation method for large-screen terminal |
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