CN112184336B - Push system and push method for screen advertisement - Google Patents
Push system and push method for screen advertisement Download PDFInfo
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- CN112184336B CN112184336B CN202011175211.0A CN202011175211A CN112184336B CN 112184336 B CN112184336 B CN 112184336B CN 202011175211 A CN202011175211 A CN 202011175211A CN 112184336 B CN112184336 B CN 112184336B
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 230000000694 effects Effects 0.000 abstract description 6
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- 238000006243 chemical reaction Methods 0.000 description 2
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- 238000007726 management method Methods 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 238000013475 authorization Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000005266 casting Methods 0.000 description 1
- 239000013065 commercial product Substances 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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- 230000004044 response Effects 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
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Abstract
The invention discloses a pushing system and a pushing method for screen-throwing advertisements, wherein the pushing system for the screen-throwing advertisements comprises a transmitting end device for transmitting a screen-throwing request to a receiving end device; the server is used for receiving a screen throwing request sent by the sending end equipment, responding to the screen throwing request, requesting the receiving end equipment of the advertisement information from the server, acquiring the advertisement information, judging whether the commodity in the advertisement information supports one-key shopping cart joining, acquiring an operation prompt added to the shopping cart when the commodity in the advertisement information supports one-key shopping cart joining, and sending the advertisement information and the operation prompt to the server for playing. The pushing system for the screen advertisement can be triggered only by the transmitting end equipment and the receiving end equipment with the screen-throwing function, the triggering mode is simple, and the server can also carry an operation prompt for adding the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition to the shopping cart, and the advertising effect is better.
Description
Technical Field
The invention relates to the technical field of advertisement pushing, in particular to a pushing system for screen-throwing advertisements.
Background
The existing internet advertisement pushing is mostly shown at a single end, the performance requirement on terminal equipment is high, the advertisement conversion rate is low, advertisements which can interact gradually appear along with popularization of two-dimension code technology, but when the advertisement pushing is realized through a plurality of terminals in the prior art, on one hand, the mode of triggering the terminals to acquire advertisement resources is complex, the popularization of the advertisement resources is not facilitated, and on the other hand, the acquired advertisement resources also have the problems that a user cannot realize commodity purchasing based on the advertisement resources and the popularization effect is poor.
Accordingly, the prior art is still in need of improvement and development.
Disclosure of Invention
The invention mainly aims to solve the technical problems that the users of the conventional advertisement pushing system cannot realize commodity purchase based on advertisement information and the advertisement popularization effect is poor.
The invention provides a pushing system of screen-throwing advertisements, which comprises a sending end device, a receiving end device and a server;
the sending end device is used for sending a screen throwing request to the receiving end device;
The receiving terminal equipment is used for receiving the screen throwing request sent by the sending terminal equipment and responding to the screen throwing request to request advertisement information from the server;
The server is used for acquiring the advertisement information, judging whether the commodity in the advertisement information supports one-key shopping cart, acquiring an operation prompt for adding the shopping cart when the commodity in the advertisement information supports one-key shopping cart, and sending the advertisement information and the operation prompt to the receiving end equipment for playing.
Optionally, in a first implementation manner of the first aspect of the present invention, the receiving end device is further configured to generate, when identifying an operation performed by a user according to the operation prompt, a two-dimensional code of a shopping platform on a display screen of the receiving end device.
Optionally, in a second implementation manner of the first aspect of the present invention, the server is further configured to store the advertisement information in a database in advance, determine whether a commodity in the advertisement information exists on a preset shopping platform, and if the commodity in the advertisement information exists on the preset shopping platform, identify the commodity in the advertisement information as a commodity supporting one-key shopping cart joining.
Optionally, in a third implementation manner of the first aspect of the present invention, the server is further configured to send the advertisement information to the receiving end device for playing when the commodity in the advertisement information does not support one-click shopping cart.
Optionally, in a fourth implementation manner of the first aspect of the present invention, the operation is a key operation performed according to the operation prompt.
In addition, the second aspect of the present invention also provides a method for pushing a screen advertisement, where the method for pushing a screen advertisement includes:
the method comprises the steps that a sending end device sends a screen throwing request to a receiving end device;
The receiving terminal equipment responds to the screen throwing request and requests advertisement information from a server;
the server acquires the advertisement information and judges whether the commodity in the advertisement information supports one-key shopping cart joining;
When the goods in the advertisement information support one-key shopping cart joining, acquiring an operation prompt for joining the shopping cart;
and the server sends the advertisement information and the operation prompt to the receiving terminal equipment for playing.
Optionally, in a first implementation manner of the second aspect of the present invention, after the server sends the advertisement information and the operation prompt to the receiving end device for playing, the method includes:
When the receiving end equipment identifies the operation performed by the user according to the operation prompt, generating a two-dimensional code of a shopping platform on a display screen of the receiving end equipment;
And after the user terminal scans the two-dimensional code and logs in the shopping platform, adding the commodity in the advertisement information into a shopping cart corresponding to the user account.
Optionally, in a second implementation manner of the second aspect of the present invention, before the receiving end device responds to the screen-casting request and requests advertisement information from the server, the method includes:
Storing the advertisement information in a database of the server in advance;
Judging whether commodities in the advertisement information exist on a preset shopping platform or not;
If the commodity in the advertisement information exists on a preset shopping platform, the commodity in the advertisement information is identified as the commodity supporting one-key shopping cart joining.
Optionally, in a third implementation manner of the second aspect of the present invention, the server acquires the advertisement information, and determines whether the commodity in the advertisement information supports one-click joining into the shopping cart, and further includes:
and when the commodity in the advertisement information does not support one-key shopping cart joining, the server sends the advertisement information to the receiving end equipment for playing.
Optionally, in a fourth implementation manner of the second aspect of the present invention, the operation is a key operation performed according to the operation prompt.
The beneficial effects are that: the invention discloses a pushing system and a pushing method for screen-throwing advertisements, wherein the pushing system for the screen-throwing advertisements comprises a transmitting end device for transmitting a screen-throwing request to a receiving end device; the server is used for receiving a screen throwing request sent by the sending end equipment, responding to the screen throwing request, requesting the receiving end equipment of the advertisement information from the server, acquiring the advertisement information, judging whether the commodity in the advertisement information supports one-key shopping cart joining, acquiring an operation prompt added to the shopping cart when the commodity in the advertisement information supports one-key shopping cart joining, and sending the advertisement information and the operation prompt to the server for playing. The pushing system for the screen advertisement can be triggered only by the transmitting end equipment and the receiving end equipment with the screen-throwing function, the triggering mode is simple, and the server can also carry an operation prompt for adding the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition to the shopping cart, and the advertising effect is better.
Drawings
FIG. 1 is a schematic diagram of an embodiment of a push system for advertisement delivery according to the present invention;
fig. 2 is a schematic diagram of an embodiment of a pushing method of a screen advertisement according to the present invention.
Detailed Description
The embodiment of the invention provides a pushing system and a pushing method for screen advertisement.
The terms "first," "second," "third," "fourth" and the like in the description and in the claims and in the above drawings, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments described herein may be implemented in other sequences than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or apparatus.
For easy understanding, a specific flow of an embodiment of the present invention is described below, referring to fig. 1, in which a first aspect of the present invention provides a system for pushing a screen advertisement, where the system for pushing a screen advertisement includes a sending end device 10, a receiving end device 20, and a server 30;
The sending end device 10 is configured to send a screen throwing request to the receiving end device 20;
The receiving end device 20 is configured to receive the screen-throwing request sent by the sending end device 10, and request advertisement information to the server 30 in response to the screen-throwing request;
the server 30 is configured to obtain the advertisement information, determine whether the goods in the advertisement information support one-key shopping cart, obtain an operation prompt for adding to the shopping cart when the goods in the advertisement information support one-key shopping cart, and send the advertisement information and the operation prompt to the receiving end device 20 together for playing.
In this embodiment, the receiving end device 20 may be a television, the transmitting end device 10 may be a mobile phone, and the server 30 may be a server having functions including authorization management, advertisement delivery, screen delivery management and control, and message pushing. The current mainstream online shopping form is to browse and purchase on an e-commerce website or APP, and television advertisements do not support direct purchase.
When the pushing system of the screen-throwing advertisement is implemented, a screen throwing function of a system of a sending end device 10 is started to send a screen throwing request to a receiving end device 20 (the receiving end device 20 starts the screen throwing function of the system), in another mode, the sending end device 10 and the receiving end device 20 are provided with the same screen throwing software, the sending end device 10 and the receiving end device 20 start to establish screen throwing connection, then the sending end device 10 initiates screen throwing, the receiving end device 20 receives the screen throwing request to request the advertisement, the server 30 receives the receiving end device 20 to acquire the advertisement request, sends advertisement information, if the sent advertisement supports one-key shopping cart adding, the advertisement information contains an operation prompt of one-key shopping cart adding, after receiving the advertisement information, the receiving end device 20 judges whether the advertisement supports one-key shopping cart adding, if the advertisement does not support one-key shopping cart adding, directly playing the advertisement, and if the advertisement is supported, simultaneously playing the operation prompt of the one-key shopping cart adding operation prompt is displayed. The pushing system for the screen advertisement can be triggered only by the transmitting end equipment and the receiving end equipment with the screen-throwing function, the triggering mode is simple, and the server can also carry an operation prompt for adding the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition to the shopping cart, and the advertising effect is better.
In an optional embodiment of the present invention, the receiving end device 20 is further configured to generate, when recognizing an operation performed by the user according to the operation prompt, a two-dimensional code of the shopping platform on a display screen of the receiving end device 20. In this embodiment, when the goods in the advertisement information support one-key shopping cart, the display screen of the receiving end device 20 plays the advertisement and simultaneously plays the operation prompt for adding the goods into the shopping cart by one key, the operation prompt may be voice or text, for example, the operation prompt is scrolled on the display screen of the receiving end device 20 to play the goods in the advertisement support one-key shopping cart, the shopping cart needs to be added to press the number XXX.
In an alternative embodiment of the present invention, the server 30 is further configured to store the advertisement information in a database in advance, determine whether the commodity in the advertisement information exists on a preset shopping platform, and if the commodity in the advertisement information exists on the preset shopping platform, identify the commodity in the advertisement information as a commodity supporting one-key shopping cart. In this embodiment, advertisement information is stored in the database of the server 30 in advance, and when the technical scheme of the invention is implemented, the sending terminal device 10 sends a screen-throwing request to activate the advertisement pushing of the receiving terminal device 20, so that an operation key is not required to be set on the receiving terminal device 20, and the technical scheme of the invention is applicable to the outdoor advertisement throwing.
In an alternative embodiment of the present invention, the server 30 is further configured to send the advertisement information to the receiving end device 20 for playing when the goods in the advertisement information do not support one-click shopping cart. In this embodiment, when the commercial product in the advertisement information does not support the one-click shopping cart, the receiving end device 20 directly plays the advertisement information.
In an alternative embodiment of the present invention, the operation is a key operation performed according to the operation prompt. In this embodiment, if the user presses the operation prompt (the key operation may be a physical key or a virtual key), it is determined whether the user binds the shopping platform account, and the commodity is added to the user shopping cart of the e-commerce platform.
In addition, referring to fig. 2, the second aspect of the present invention further provides a method for pushing a screen advertisement, where the method for pushing a screen advertisement includes:
101. The method comprises the steps that a sending end device sends a screen throwing request to a receiving end device; in this embodiment, the sending end device is connected to the WIFI hotspot of the receiving end device in advance or the receiving end device is connected to the WIFI hotspot of the sending end device in advance, so that the sending end device and the receiving end device are in the same local area network environment, and the screen-throwing request includes an instruction for establishing screen-throwing connection.
102. The receiving terminal equipment responds to the screen throwing request and requests advertisement information from a server; in this embodiment, after receiving the screen-throwing request, the receiving end device needs to verify the identity of the sending end device, and when the verification passes, the receiving end device requests advertisement information from the server.
103. The server acquires the advertisement information and judges whether the commodity in the advertisement information supports one-key shopping cart joining; in this embodiment, the server acquires advertisement information from the database, and determines whether the commodity in the advertisement information is sold on the cooperative shopping platform, if the commodity is sold on the cooperative shopping platform, the commodity is a commodity supporting a one-key shopping cart, in one scene, the acquired advertisement information includes a shopping information table corresponding to the commodity, and determines whether the commodity in the advertisement information supports a one-key shopping cart according to the content of the information table, and the information table is updated periodically.
104. When the goods in the advertisement information support one-key shopping cart joining, acquiring an operation prompt for joining the shopping cart; in this embodiment, operation prompts corresponding to different commodities in different advertisement information and added to the shopping cart are different, for example, the corresponding operations in the operation prompts may be a combination of different numbers.
105. And the server sends the advertisement information and the operation prompt to the receiving terminal equipment for playing. In the embodiment, whether the commodity in the advertisement information can be purchased or not is prompted to the user through the operation prompt, so that the interaction experience of advertisement popularization and the conversion rate of advertisements are improved.
In an optional embodiment of the present invention, after the server sends the advertisement information and the operation prompt to the receiving end device for playing, the method includes:
When the receiving end equipment identifies the operation performed by the user according to the operation prompt, generating a two-dimensional code of a shopping platform on a display screen of the receiving end equipment;
And after the user terminal scans the two-dimensional code and logs in the shopping platform, adding the commodity in the advertisement information into a shopping cart corresponding to the user account.
In an optional embodiment of the present invention, before the receiving end device responds to the screen-throwing request and requests advertisement information from the server, the method includes:
Storing the advertisement information in a database of the server in advance;
Judging whether commodities in the advertisement information exist on a preset shopping platform or not;
If the commodity in the advertisement information exists on a preset shopping platform, the commodity in the advertisement information is identified as the commodity supporting one-key shopping cart joining.
In an optional embodiment of the present invention, the server obtains the advertisement information, and determines whether the commodity in the advertisement information supports one-click shopping cart, and then further includes:
and when the commodity in the advertisement information does not support one-key shopping cart joining, the server sends the advertisement information to the receiving end equipment for playing.
In an alternative embodiment of the present invention, the operation is a key operation performed according to the operation prompt.
In summary, the invention discloses a pushing system and a pushing method for screen-throwing advertisements, wherein the pushing system for screen-throwing advertisements comprises a sending end device for sending a screen-throwing request to a receiving end device; the server is used for receiving a screen throwing request sent by the sending end equipment, responding to the screen throwing request, requesting the receiving end equipment of the advertisement information from the server, acquiring the advertisement information, judging whether the commodity in the advertisement information supports one-key shopping cart joining, acquiring an operation prompt added to the shopping cart when the commodity in the advertisement information supports one-key shopping cart joining, and sending the advertisement information and the operation prompt to the server for playing. The pushing system for the screen advertisement can be triggered only by the transmitting end equipment and the receiving end equipment with the screen-throwing function, the triggering mode is simple, and the server can also carry an operation prompt for adding the shopping cart when sending the advertisement information, so that the commodity in the advertisement information supports one-key addition to the shopping cart, and the advertising effect is better.
The above embodiments are only for illustrating the technical solution of the present invention, and not for limiting the same; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.
Claims (2)
1. The pushing system of the screen advertisement is characterized by comprising a sending end device, a receiving end device and a server;
the sending end device is used for sending a screen throwing request to the receiving end device;
The receiving terminal equipment is used for receiving the screen throwing request sent by the sending terminal equipment and responding to the screen throwing request to request advertisement information from the server;
The server is used for acquiring the advertisement information and judging whether the commodity in the advertisement information supports one-key shopping cart joining; when the commodity in the advertisement information does not support one-key shopping cart joining, the advertisement information is sent to the receiving end equipment for playing; when the goods in the advertisement information support one-key shopping cart joining, acquiring an operation prompt for joining the shopping cart, and sending the advertisement information and the operation prompt to the receiving end equipment for playing;
the server is further used for storing the advertisement information in a database in advance, judging whether the commodity in the advertisement information exists on a preset shopping platform or not, and if the commodity in the advertisement information exists on the preset shopping platform, marking the commodity in the advertisement information as a commodity supporting one-key shopping cart joining;
The receiving end device is further used for generating a two-dimensional code of the shopping platform on a display screen of the receiving end device when the key operation of the user according to the operation prompt is identified, so that after the user terminal scans the two-dimensional code and logs in the shopping platform, commodities in the advertisement information are added into shopping carts corresponding to user accounts;
When the two-dimensional code of the shopping platform is generated on the display screen of the receiving end device, if the same commodity is sold on a plurality of different shopping platforms, commodity prices on the plurality of different shopping platforms are compared, at least one shopping platform with a better price is selected, and the two-dimensional code of the at least one shopping platform is generated.
2. The pushing method of the screen advertisement is characterized by comprising the following steps of:
the method comprises the steps that a sending end device sends a screen throwing request to a receiving end device;
The receiving terminal equipment responds to the screen throwing request and requests advertisement information from a server;
the server acquires the advertisement information and judges whether the commodity in the advertisement information supports one-key shopping cart joining;
when the commodity in the advertisement information does not support one-key shopping cart joining, the server sends the advertisement information to the receiving end equipment for playing;
when the goods in the advertisement information support one-key shopping cart joining, acquiring an operation prompt for joining the shopping cart; the server sends the advertisement information and the operation prompt to the receiving terminal equipment for playing;
Before the receiving end device responds to the screen throwing request and requests the advertisement information from the server, the receiving end device comprises: storing the advertisement information in a database of the server in advance; judging whether commodities in the advertisement information exist on a preset shopping platform or not; if the commodity in the advertisement information exists on a preset shopping platform, identifying the commodity in the advertisement information as a commodity supporting one-key shopping cart joining;
The server sends the advertisement information and the operation prompt to the receiving terminal equipment for playing, and then comprises the following steps: when the receiving end equipment identifies key operation performed by a user according to the operation prompt, generating a two-dimensional code of a shopping platform on a display screen of the receiving end equipment; after the user terminal scans the two-dimensional code and logs in the shopping platform, adding the commodity in the advertisement information into a shopping cart corresponding to the user account;
When the two-dimensional code of the shopping platform is generated on the display screen of the receiving end device, if the same commodity is sold on a plurality of different shopping platforms, commodity prices on the plurality of different shopping platforms are compared, at least one shopping platform with a better price is selected, and the two-dimensional code of the at least one shopping platform is generated.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011175211.0A CN112184336B (en) | 2020-10-28 | Push system and push method for screen advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011175211.0A CN112184336B (en) | 2020-10-28 | Push system and push method for screen advertisement |
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| Publication Number | Publication Date |
|---|---|
| CN112184336A CN112184336A (en) | 2021-01-05 |
| CN112184336B true CN112184336B (en) | 2024-06-04 |
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