CN106488329A - A kind of TV shopping methods, devices and systems - Google Patents

A kind of TV shopping methods, devices and systems Download PDF

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Publication number
CN106488329A
CN106488329A CN201510535394.5A CN201510535394A CN106488329A CN 106488329 A CN106488329 A CN 106488329A CN 201510535394 A CN201510535394 A CN 201510535394A CN 106488329 A CN106488329 A CN 106488329A
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China
Prior art keywords
user
server
commodity
shopping
information
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CN201510535394.5A
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Chinese (zh)
Inventor
万邦睿
左杨眉
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ZTE Corp
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ZTE Corp
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Publication date
Application filed by ZTE Corp filed Critical ZTE Corp
Priority to CN201510535394.5A priority Critical patent/CN106488329A/en
Priority to PCT/CN2016/074292 priority patent/WO2016165485A1/en
Publication of CN106488329A publication Critical patent/CN106488329A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The application proposes a kind of TV shopping methods, devices and systems, is related to electronic information technical field, methods described includes：There is provided commodity advertising message by Set Top Box on a television set；The commodity delivery operation that receive user sends at least one in the following manner：Set Top Box, the second screen interactive server, third party's shopping server；Commercial articles ordering is completed according to described commodity delivery operation.The present invention supports to set up the contact of merchandise sales side and telescreen；Support to pass through telescreen, directly cash advertisement for merchandise sales；On content revealing, support to set up the incidence relation of television video content and commodity.

Description

A kind of TV shopping methods, devices and systems
Technical field
The present invention relates to electronic information technical field is and in particular to a kind of TV shopping method, device and be System.
Background technology
TV shopping industry flourishes with the development of electronics and information industry, especially with numeral electricity Depending on popularization, huge numbers of families are provided with Set Top Box, and have large quantities of regular users.TV is purchased The mode of thing, also by traditional TV shopping ad sales, phone buying pattern, progressively develop into The similar purchase system mode of computer the Internet shopping.
Existing shopping system, is broadly divided into following three kinds：
(1) video ads, operate under line
This shopping system, is at program gap (or using special channel), is entered by TV Row demonstration, provides simultaneously and sells telephone number.Client completes commercial articles ordering by using phone, Pay and typically pass through to carry out under line.
(2) display advertising, click can jump to link
This shopping system, is while televising, and pushes display advertising, and user passes through remote control Device selects display advertising, jumps to corresponding shopping page, then enters delivery operation under line.
(3) home shopping channel, is selected by remote control and is paid
This shopping system is a kind of typical purchase system similar with the shopping of computer the Internet, such as schemes Shown in 1, main inclusion：TV, OTT (Over The Top, internet television) Set Top Box, OTT SERVER (server), shopping center.Wherein, TV is display device, is used for assuming commodity letter Breath；OTT set-top box is used for pushing the content that need to present, and the selection letter of receive user remote control to TV Number；OTT SERVER is deployed in far-end, communicates with OTT set-top box, processes user selection signal, And push the content of selection；Shopping plaza is a kind of OTT application, the merchandise news that TV presents, finally Risen by shopping center, the TV shopping information of user is (such as：Commodity payment, commodity logistics), Also finally complete to process by shopping center.
Existing system mainly has following deficiency and limitation：
1st, existing system video and promotion item content are detached, and ad content can be play to television video Produce interference, need during commodity selection to suspend the video watched, user experience is poor.
2nd, existing system is based on special TV shopping application, non-in current computer the Internet shopping form Under the form of normalizing heat, the probability that user actively does shopping on TV is relatively low, and advertisement cashability is serious Deficiency, market prospect is limited to.
3rd, existing system carries out product selection or payment by remote control, and user experience is poor；Pass through Pay under telephonic communication, line, increased user and link up cost, extend payment flow.
4th, existing system need to safeguard independent shopping center, and system complexity is high, running cost is high, not The store of current main-stream combines, and ecological chain is closed.
Content of the invention
The present invention provides a kind of TV shopping methods, devices and systems, is capable of extending user TV shopping Mode, lifting user's TV shopping experience, reduces shopping system complexity, finally solves existing The deficiency of system and limitation.
In order to realize foregoing invention purpose, the technical scheme that the present invention takes is as follows：
A kind of TV shopping method, including：
There is provided commodity advertising message by Set Top Box on a television set；
The commodity delivery operation that receive user sends at least one in the following manner：Set Top Box, the second screen Interactive server, third party's shopping server；
Commercial articles ordering is completed according to described commodity delivery operation.
Further, also include before providing commodity advertising message on a television set by Set Top Box：
Receive the Commdity advertisement information through advertisement video layout that Advertisement Server sends.
Further, receive Advertisement Server send the Commdity advertisement information through advertisement video layout it Front also include：
There is provided merchandise news to described Advertisement Server；Described merchandise news includes：Commodity essential information, Merchandise display reference address and commodity details reference address.
Further, methods described also includes：
Preserve user profile and/or merchandise news；
Described user profile includes following one or more：User basic information；User's payment information； User's merchandise news；User's shopping cart information；User's shopping information；Pay current commodity information；Supplement with money User account；History Pay Bill.
Further, methods described also includes at least one of：
Receive by the second screen interactive server and/or by the User logs in letter of third party's shopping server Breath；
Interact merchandise news with the second screen interactive server and/or third party's shopping server；
Preserve the merchandise news that the second screen interactive server and/or third party's shopping server send；
Preserve login user and supplement user with money in the second screen interactive server and/or third party's shopping server Account；
The history preserving login user in the second screen interactive server and/or third party's shopping server pays Bill.
For solving above-mentioned technical problem, the present invention also provides a kind of TV shopping device, including：
Internet television module, for providing commodity advertising message on a television set by Set Top Box；Also use The commodity delivery operation being sent by Set Top Box in receive user；And/or
Second screen interactive module, passes through, for receive user, the commodity payment that the second screen interactive server sends Operation；And/or
Third party store module, is paid by the commodity that third party's shopping server sends for receive user Operation；
And, payment module, for completing commercial articles ordering according to described commodity delivery operation.
Preferably, described device also includes：
Ad interface module, the commodity through advertisement video layout for receiving Advertisement Server transmission are wide Announcement information.
Preferably, described ad interface module is additionally operable to provide merchandise news to described Advertisement Server；Institute State merchandise news to include：Commodity essential information, merchandise display reference address and commodity details reference address.
Preferably, described device also includes：
Line module, for preserving user profile；
Described user profile includes following one or more：User basic information；User's payment information； User's merchandise news；User's shopping cart information；User's shopping information；Pay current commodity information；Supplement with money User account；History Pay Bill.
Preferably, described second screen interactive module is additionally operable to receive the user by the second screen interactive server Log-on message；
It is additionally operable to interact merchandise news with the second screen interactive server；
It is additionally operable to preserve the merchandise news that the second screen interactive server sends；
It is additionally operable to preserve login user and supplement user account with money in the second screen interactive server；
It is additionally operable to preserve the history Pay Bill in the second screen interactive server for the login user；
Third party store module, is additionally operable to receive the user login information by third party's shopping server；
It is additionally operable to interact merchandise news with third party's shopping server；
It is additionally operable to preserve the merchandise news that third party's shopping server sends；
It is additionally operable to preserve login user and supplement user account with money in third party's shopping server；
It is additionally operable to preserve the history Pay Bill in third party's shopping server for the login user.
For solving above-mentioned technical problem, the present invention also provides a kind of shopping system, including：Above-mentioned electricity Depending on purchasing article and Set Top Box, the second screen interactive server, third party's shopping server.
Preferably, described system also includes Advertisement Server.
Compared to the prior art the present invention, has the advantages that：
The present invention supports to set up the contact of merchandise sales side and telescreen；Support to pass through telescreen, directly Connect and cash advertisement for merchandise sales；On content revealing, support to set up television video content and commodity Incidence relation, can lead to relationship map further, set up the cashability of product placement in television content； Support that carrying out a key by remote control places an order shopping cart, further, it is possible to by the second screen mode (example As mobile device APP) carry out product selection and payment；Support to access third party's shopping server (example As Jingdone district), and further by the service of third party's shopping server and commodity and telescreen docking.
Brief description
Fig. 1 is a kind of structural representation of shopping system of prior art；
Fig. 2 is a kind of flow chart of TV shopping method of the embodiment of the present invention；
Fig. 3 is a kind of structural representation of shopping system of the embodiment of the present invention；
Fig. 3-1 is a kind of structural representation of TV shopping device of the embodiment of the present invention；
Fig. 3-2 is the structural representation of the Advertisement Server of the embodiment of the present invention 1；
Fig. 3-3 is the structural representation of third party's mall server of the embodiment of the present invention 1；
Fig. 3-4 is the structural representation of the line module of the embodiment of the present invention 1；
Fig. 3-5 is the structural representation of the payment module of the embodiment of the present invention 1；
Fig. 3-6 is the structural representation of the internet television module of the embodiment of the present invention 1；
Fig. 3-7 is the structural representation of the second screen interactive module of the embodiment of the present invention 1；
Fig. 3-8 is the structural representation of the Advertisement Server of the embodiment of the present invention 1；
Fig. 3-9 is the structural representation of the Advertisement Server orchestration module of the embodiment of the present invention 1；
Fig. 3-10 is the structural representation of the Advertisement Server commodity interface module of the embodiment of the present invention 1；
Fig. 3-11 is the structural representation of the OTT server of the embodiment of the present invention 1；
Fig. 3-12 is the structural representation of the OTT server playing module of the embodiment of the present invention 1；
Fig. 3-13 is the structural representation of the OTT server commodity control module of the embodiment of the present invention 1；
Fig. 3-14 is the structural representation of OTT server user's control module of the embodiment of the present invention 1；
Fig. 4 is a kind of structural representation of shopping system embodiment 2 of the present invention；
Fig. 4-1 is the structural representation of the OTT server of the embodiment of the present invention 2；
Fig. 4-2 is the structural representation of the OTT server ad interface module of the embodiment of the present invention 2；
Fig. 4-3 is the structural representation of the OTT server third party store module of the embodiment of the present invention 2；
Fig. 4-4 is the structural representation of OTT server user's module of the embodiment of the present invention 2；
Fig. 4-5 is the structural representation of the OTT server payment module of the embodiment of the present invention 2；
Fig. 4-6 is the structural representation of the OTT server control module of the embodiment of the present invention 2；
Fig. 4-7 is the structural representation of OTT server the second screen interactive module of the embodiment of the present invention 2；
Fig. 4-8 is the structural representation of the OTT server playing module of the embodiment of the present invention 2；
Fig. 4-9 is the structural representation of the Advertisement Server of the embodiment of the present invention 2；
Fig. 4-10 is the structural representation of the Advertisement Server orchestration module of the embodiment of the present invention 2；
Fig. 4-11 is the structural representation of the Advertisement Server commodity interface module of the embodiment of the present invention 2；
Fig. 5 is a kind of structural representation of shopping system embodiment 3 of the present invention；
Fig. 5-1 is the structural representation of the TV shopping device of the embodiment of the present invention 3；
Fig. 5-2 is the structural representation of the TV shopping device third party store module of the embodiment of the present invention 3；
Fig. 5-3 is the structural representation of the TV shopping device users module of the embodiment of the present invention 3；
Fig. 5-4 is the structural representation of the TV shopping device payment module of the embodiment of the present invention 3；
Fig. 5-5 is the structural representation of the TV shopping device OTT server module of the embodiment of the present invention 3 Figure；
Fig. 5-6 is the structural representation of TV shopping device the second screen interactive module of the embodiment of the present invention 3；
Fig. 5-7 is the structural representation of the OTT server of the embodiment of the present invention 3；
Fig. 5-8 is the structural representation of the OTT server playing module of the embodiment of the present invention 3；
Fig. 5-9 is the structural representation of the OTT server capability definition module of the embodiment of the present invention 3；
Fig. 5-10 is the structural representation of the OTT server commodity control module of the embodiment of the present invention 3；
Fig. 5-11 is the structural representation of OTT server user's control module of the embodiment of the present invention 3；
Fig. 6 is a kind of structural representation of shopping system embodiment 4 of the present invention；
Fig. 6-1 is the structural representation of the TV shopping device of the embodiment of the present invention 4；
Fig. 6-2 is the structural representation of the TV shopping device ad interface module of the embodiment of the present invention 4；
Fig. 6-3 is the structural representation of the TV shopping device third party store module of the embodiment of the present invention 4；
Fig. 6-4 is the structural representation of the TV shopping device users module of the embodiment of the present invention 4；
Fig. 6-5 is the structural representation of the TV shopping device payment module of the embodiment of the present invention 4；
Fig. 6-6 is the structural representation of the TV shopping device OTT server module of the embodiment of the present invention 4 Figure；
Fig. 6-7 is the structural representation of the Advertisement Server of the embodiment of the present invention 4；
Fig. 6-8 is the structural representation of the Advertisement Server orchestration module of the embodiment of the present invention 4；
Fig. 6-9 is the structural representation of the Advertisement Server commodity interface module of the embodiment of the present invention 4；
Fig. 6-10 is the structural representation of the OTT server of the embodiment of the present invention 4；
Fig. 6-11 is the structural representation of the OTT server playing module of the embodiment of the present invention 4；
Fig. 6-12 is the structural representation of the OTT server commodity control module of the embodiment of the present invention 4；
Fig. 6-13 is the structural representation of OTT server user's control module of the embodiment of the present invention 4.
Specific embodiment
Goal of the invention, technical scheme and beneficial effect for making the present invention are of greater clarity, with reference to Accompanying drawing illustrates to embodiments of the invention, it should be noted that in the case of not conflicting, this Shen Please in embodiment and embodiment in feature can mutual combination in any.
As shown in Fig. 2, Fig. 3, Fig. 4, Fig. 5 and Fig. 6, the embodiment of the present invention provides a kind of TV shopping Method, including：
S101, provide commodity advertising message on a television set by Set Top Box；
S102, receive user are passed through Set Top Box and/or by the second screen interactive server and/or are passed through the 3rd The commodity delivery operation that square shopping server sends；
S103, commercial articles ordering is completed according to described commodity delivery operation.
Wherein, also include before S101：
Receive the Commdity advertisement information through advertisement video layout that Advertisement Server sends.
Receive also including before the Commdity advertisement information of advertisement video layout of Advertisement Server transmission：
There is provided merchandise news to described Advertisement Server；Described merchandise news includes：Commodity essential information, Merchandise display reference address and commodity details reference address.
Described commodity essential information includes：Trade name, model, price etc..
Methods described also includes：
Preserve user profile and/or merchandise news；
Described user profile includes following one or more：User basic information；User's payment information； User's merchandise news；User's shopping cart information；User's shopping information；Pay current commodity information；Supplement with money User account；History Pay Bill.
Methods described also includes at least one of：
Receive by the second screen interactive server 1-06 and/or by the use of third party shopping server 1-07 Family log-on message；
Interact merchandise news with the second screen interactive server 1-06 and/or third party shopping server 1-07；
Preserve the commodity letter that the second screen interactive server 1-06 and/or third party shopping server 1-07 sends Breath；
Preserve login user the second screen interactive server 1-06's and/or third party shopping server 1-07 Supplement user account with money；
Preserve login user the second screen interactive server 1-06's and/or third party shopping server 1-07 History Pay Bill.
As shown in Fig. 3-1, Fig. 4-1, Fig. 5-1 and Fig. 6-1, the embodiment of the present invention provides a kind of TV purchase Thing device, including：
Internet television module, for providing commodity advertising message on a television set by Set Top Box；Also use The commodity delivery operation being sent by Set Top Box in receive user；And/or
Second screen interactive module, passes through, for receive user, the commodity payment that the second screen interactive server sends Operation；And/or
Third party store module, is paid by the commodity that third party's shopping server sends for receive user Operation；
And, payment module, for completing commercial articles ordering according to described commodity delivery operation.
Described device also includes：
Ad interface module, the commodity through advertisement video layout for receiving Advertisement Server transmission are wide Announcement information.
Described ad interface module is additionally operable to provide merchandise news to described Advertisement Server；Described commodity letter Breath includes：Commodity essential information, merchandise display reference address and commodity details reference address.
Described device also includes：
Line module, for preserving user profile；
Described user profile includes following one or more：User basic information；User's payment information； User's merchandise news；User's shopping cart information；User's shopping information；Pay current commodity information；Supplement with money User account；History Pay Bill.
Described second screen interactive module is additionally operable to receive the User logs in letter by the second screen interactive server Breath；
It is additionally operable to interact merchandise news with the second screen interactive server；
It is additionally operable to preserve the merchandise news that the second screen interactive server sends；
It is additionally operable to preserve login user and supplement user account with money in the second screen interactive server；
It is additionally operable to preserve the history Pay Bill in the second screen interactive server for the login user；
Third party store module, is additionally operable to receive the user login information by third party's shopping server；
It is additionally operable to interact merchandise news with third party's shopping server；
It is additionally operable to preserve the merchandise news that third party's shopping server sends；
It is additionally operable to preserve login user and supplement user account with money in third party's shopping server；
It is additionally operable to preserve the history Pay Bill in third party's shopping server for the login user.
As shown in Fig. 3, Fig. 4, Fig. 5 and Fig. 6, the embodiment of the present invention provides a kind of shopping system, Including：Above-mentioned TV shopping device and Set Top Box, the second screen interactive server, third party's shopping server.
Described system also includes Advertisement Server.
Illustrate the shopping system of the present invention in conjunction with Fig. 3, including：
TV shopping device 1-01, Advertisement Server 1-02, OTT server 1-03, OTT set-top box 1-04, television set 1-05, the second screen interactive server 1-06, third party shopping server 1-07.
Described TV shopping device 1-01, merchandise news is supplied to Advertisement Server 1-02, including：To Advertisement Server 1-02 provides commodity essential information；Merchandise display is provided to access to Advertisement Server 1-02 Address；There is provided commodity details reference address to Advertisement Server 1-02.
Described TV shopping device 1-01, docks third party shopping server 1-07, including：Login is published Third party shopping server 1-07；With third party's shopping server 1-07 payment and settlement；With third party's shopping Server 1-07 interaction merchandise news obtains；Secondary to third party's shopping server 1-07 merchandise news plus Work.
Described TV shopping device 1-01, safeguards user profile, including：User basic information；User props up The information of paying；User's merchandise news；User's shopping cart information.
Described TV shopping device 1-01, and user's payment and settlement, including：Pay current commodity；Supplement with money User account；History Pay Bill.
Described TV shopping device 1-01, interacts merchandise news with OTT server 1-03, including：Clear Look at commodity essential information；Browse commodity details；Operation shopping cart commodity.
Described TV shopping device 1-01, and OTT server 1-03 interacting user information, including：Clear Look at and safeguard user basic information；Browse and safeguard user's payment information；Browse and safeguard that user's commodity are detailed Thin information；Browse and safeguard shopping cart information.
Described TV shopping device 1-01, interacts merchandise news with the second screen interactive server 1-06, including： Browse commodity essential information；Browse commodity details；Operation shopping cart commodity；Operation commodity pay.
Described TV shopping device 1-01, and the second screen interactive server 1-06 interacting user information, including： Browse and safeguard user basic information；Browse and safeguard user's payment information；Browse and safeguard user's commodity Details；Browse and safeguard shopping cart information.
Described Advertisement Server 1-02, adds Commdity advertisement to video layout, including：Parsing video；Insert Enter merchandise news；Remote control key assignments function defines；Video preview；Video Composition.
Described Advertisement Server 1-02, asks merchandise news to TV shopping device 1-01, including：Request Commodity essential information；Request merchandise display address information；Request commodity details reference address information；Secondary Processing merchandise news, uses for video layout.
Described Advertisement Server 1-02, the video that layout is completed, it is supplied to OTT server 1-03 and broadcast Put.
Described OTT server 1-03, plays the video that Advertisement Server 1-02 layout completes, including： The video that parsing Advertisement Server layout completes；To OTT set-top box pushing video stream；To OTT machine top Box pushes merchandise display stream.
Described OTT server 1-03, by OTT set-top box 1-04 receive user control information, clear Look at and operate the merchandise news of TV shopping device 1-01, including：Browse commodity essential information；Browse business Product details；Operation shopping cart commodity.
Described OTT server 1-03, by OTT set-top box 1-04 receive user control information, clear Look at and safeguard the user profile of TV shopping device 1-01, including：Browse and safeguard user basic information； Browse and safeguard user's payment information；Browse and safeguard user's commodity details；Browse and safeguard shopping Car information.
Described OTT set-top box 1-04, plays the information that OTT server 1-03 pushes, including：Broadcast Put video flowing；Play merchandise display stream.
Described OTT set-top box 1-04, receive user remote controller operation key assignments, it is sent to OTT server 1-03.
Described television set 1-05, plays the information that OTT set-top box 1-04 pushes, presents to user.
Described second screen interactive server 1-06, browses and operates the commodity of TV shopping device 1-01 to believe Breath, including：Browse commodity essential information；Browse commodity details；Operation shopping cart commodity；Operation Commodity pay.
Described second screen interactive server 1-06, browses and safeguards user's letter of TV shopping device 1-01 Breath, including：Browse and safeguard user basic information；Browse and safeguard user's payment information；Browse and tie up Shield user's commodity details；Browse and safeguard shopping cart information.
Described third party shopping server 1-07, supports to interact with TV shopping device 1-01, including：Electricity Publish depending on purchasing article 1-01, TV shopping device 1-01 payment and settlement；TV shopping device 1-01 Obtain merchandise news.
The present invention has the beneficial effect that：
1st, the present invention supports that television content is commodity, the mode of extending user TV shopping, reduces commodity wide Accuse the intrusion effect that user is watched with TV, expand market prospect.
2nd, the TV shopping device of the present invention supports docking third party's shopping server, extends merchandise resourceses Channel, logistics supply, extend the ecological chain of TV shopping, reduce system complexity.
3rd, the TV shopping device of the present invention unifies shopping cart, facilitates user management difference third party's shopping clothes Business device commodity, main flow of being close to the users shopping way.
4th, the present invention supports to check commodity, payment and settlement by the second screen mode, and user side can be made to see electricity Complete TV shopping depending on side, and the existing inconvenience bringing by remote controller operation payment can be solved.
Embodiment 1
A kind of embodiment 1 of shopping system that the present invention provides, including：TV shopping device 1-01, Advertisement Server 1-02, OTT server 1-03, OTT set-top box 1-04, TV 1-05, the second screen Interactive server 1-06, third party shopping server 1-07.
Described TV shopping device 1-01, as shown in figure 3-1, including：Ad interface module 1-01-01, Third party store module 1-01-02, line module 1-01-03, payment module 1-01-04, internet television Module 1-01-05, the second screen interactive module 1-01-06.
Merchandise news as shown in figure 3-2, can be supplied to advertisement by described ad interface module 1-01-01 Server, including：Commodity essential information interface unit 1-01-01-01, for providing to Advertisement Server Commodity essential information；Merchandise display interface unit 1-01-01-02, for providing commodity to Advertisement Server Show reference address, and displaying stream is provided；Commodity details interface unit 1-01-01-03, for advertisement Provider server product details reference address, and detailed merchandise news is provided.
Described merchandise display interface unit 1-01-01-02, commodity exhibition method, can be static, such as Picture or dynamic, such as video, Flash etc..
Described third party store module 1-01-02, as shown in Fig. 3-3, for docking third party's shopping service Device, including：Unit 1-01-02-01 is published in login, for publishing third party's shopping server；? Pay clearing unit 1-01-02-02, for third party's shopping server payment and settlement；Merchandise news obtains Unit 1-01-02-03, is obtained for being interacted merchandise news with third party's shopping server；Merchandise news adds Work order unit 1-01-02-04, for third party's shopping server merchandise news secondary operations.
Unit 1-01-02-01 is published in described login, in described TV shopping device 1-01, can be one Maintaining login sessions in the section time, during without interacting with third party's shopping server every time, being carried out once Login is published.
Described merchandise news machining cell 1-01-02-04, in described merchandise news acquiring unit 1-01-02-03 After obtaining the merchandise news of third party's shopping server, carry out secondary operations process, generate described TV The merchandise news of oneself in purchasing article 1-01, and indicate this commodity by third party's shopping server offer clothes Business.
Described line module 1-01-03, as shown in Figure 3-4, for safeguarding user profile, including：Substantially Information unit 1-01-03-01, for safeguarding user basic information；Payment information unit 1-01-03-02, uses In safeguarding user's payment information；Merchandise news unit 1-01-03-03, for safeguarding user's merchandise news； Shopping cart unit 1-01-03-04, for safeguarding user's shopping cart information.
Described payment module 1-01-04, as in Figure 3-5, for user's payment and settlement, including：? Pay unit 1-01-04-01, pay current commodity for user；Supplement unit 1-01-04-02 with money, for user To the account charging in TV shopping device；Described query unit 1-01-04-03, goes through for user's inquiry History Pay Bill.
Described internet television module 1-01-05, as seen in figures 3-6, for OTT server interaction Merchandise news, including：Commodity basic information unit (BIU) 1-01-05-01, is used for browsing commodity essential information； Commodity details unit 1-01-05-02, is used for browsing commodity details；Commodity purchasing car unit 1-01-05-03, for operating shopping cart commodity.
Described internet television module 1-01-05, as seen in figures 3-6, is also used for handing over OTT server Mutually user profile, including：User basic information unit 1-01-05-04, is used for browsing and safeguard user's base This information；User payment information unit 1-01-05-05, is used for browsing and safeguard user's payment information；With Family merchandise news car unit 1-01-05-06, is used for browsing and safeguard user's commodity details；User purchases Thing car unit 1-01-05-07, is used for browsing and safeguard shopping cart information.
Described second screen interactive module 1-01-06, as shown in fig. 3 to 7, for interacting commodity letter with the second screen Breath, including：Commodity basic information unit (BIU) 1-01-06-01, is used for browsing commodity essential information；Commodity are detailed Thin information unit 1-01-06-02, is used for browsing commodity details；Commodity purchasing car unit 1-01-06-03, For operating shopping cart commodity；Commodity payment unit 1-01-06-04, for operating commodity to pay.
Described second screen interactive module 1-01-06, as shown in fig. 3 to 7, is also used for and the second screen interactive user Information, including：User basic information unit 1-01-06-05, is used for browsing and safeguards user basic information； User payment information unit 1-01-06-06, is used for browsing and safeguard user's payment information；User's commodity are believed Breath car unit 1-01-06-07, is used for browsing and safeguard user's commodity details；User's shopping cart unit 1-01-06-08, is used for browsing and safeguard shopping cart information.
Described Advertisement Server 1-02, as shown in figures 3-8, including：Orchestration module 1-02-01, commodity connect Mouth module 1-02-02, video playback module 1-02-03.
Described orchestration module 1-02-01, as shown in figs. 3-9, for Commdity advertisement is added to video layout, Including：Resolution unit 1-02-01-01, for parsing video；Edit cell 1-02-01-02, for regarding Merchandise news is inserted in frequency；Function definition unit 1-02-01-03, for the definition of remote control key assignments function； Preview unit 1-02-01-04, for video preview；Synthesis unit 1-02-01-05, for synthetic video.
Described edit cell 1-02-01-02, inserts commodity in video, can be corresponding one of each frame Merchandise news or whole video correspond to a merchandise news；And the exhibition method of commodity.Exhibition Show it can is stealthy displaying, do not present in video or be shown in right little angle etc. in video. Edit mode can fix single frames it is also possible to fix across multiframe.The default information of commodity can be edited, such as： Color, model etc..
Described function definition unit 1-02-01-03, when can be defined on broadcasting video, which key of remote control The commodity details that this frame of current time is initiated in what operation corresponding, such as determination key show, F1 key is directly initiated Put into shopping cart in other words, the corresponding subscriber control information of remote control keys can be defined.Described put into purchase Thing car operates, and it puts into the merchandise news in shopping cart, in as described edit cell 1-02-01-02 The default information of editor.
Described commodity interface module 1-02-02, as shown in figs. 3-10, for the request of TV shopping device Merchandise news, including：Commodity essential information interface unit 1-02-02-01, for asking commodity substantially to be believed Breath；Merchandise display interface unit 1-02-02-02, for asking merchandise display address information；Commodity details Interface unit 1-02-02-03, for asking commodity details reference address information；Commodity machining cell 1-02-02-04, processes merchandise news for after-treatment, uses for video layout.
Described video playback module 1-02-03, for the video completing layout, is supplied to OTT service Device is play.
Described OTT server 1-03, as shown in Fig. 3-11, including：Playing module 1-03-01, business Product control module 1-03-02, user's control module 1-03-03.
Described playing module 1-03-01, as shown in Fig. 3-12, completes for playing Advertisement Server layout Video, including：Resolution unit 1-03-01-01, for parsing the video that Advertisement Server layout completes； Pushing video unit 1-03-01-02, for OTT set-top box pushing video stream；Push merchandise display list First 1-03-01-03, for pushing merchandise display stream to OTT set-top box.
Described commodity control module 1-03-02, as shown in Fig. 3-13, for being received by OTT set-top box Subscriber control information, browses and operates the merchandise news of TV shopping device, including：Commodity essential information Unit 1-03-02-01, is used for browsing commodity essential information；Commodity details unit 1-03-02-02, uses In browsing commodity details；Commodity purchasing car unit 1-03-02-03, for operating shopping cart commodity.
Described user's control module 1-03-03, as shown in figs. 3-14, for being received by OTT set-top box Subscriber control information, browses and safeguards the user profile of TV shopping device, including：User basic information Unit 1-03-03-01, is used for browsing and safeguards user basic information；User's payment information unit 1-03-03-02, is used for browsing and safeguard user's payment information；User merchandise news car unit 1-03-03-03, For browsing and safeguarding user's commodity details；User shopping cart unit 1-03-03-04, is used for browsing With safeguard shopping cart information.
Described OTT set-top box 1-04, can play the information that described OTT server 1-03 pushes, Including：Play video flowing；Play merchandise display stream.
Described OTT set-top box 1-04, receive user remote controller operation key assignments, by user profile (as used Family ID) and merchandise news (as commodity ID) be sent to described OTT server 1-03.
Described TV 1-05, plays the information that described OTT set-top box 1-04 pushes, presents to user.
Described second screen 1-06, for browsing and operating the merchandise news of TV shopping device, including：Clear Look at commodity essential information；Browse commodity details；Operation shopping cart commodity；Operation commodity pay.
Described second screen 1-06, is also used for browsing and safeguard the user profile of TV shopping device, including： Browse and safeguard user basic information；Browse and safeguard user's payment information；Browse and safeguard user's commodity Details；Browse and safeguard shopping cart information, in shopping cart, can directly adjust commodity color, The information such as model, quantity are it is also possible to select directly to settle accounts according to acquiescence.
Described second screen 1-06, can be computer, PAD, mobile phone, and interactive mode can be webpage, APP.
Described third party shopping server 1-07, supports to interact with described TV shopping device 1-01, including： TV shopping device is published, TV shopping device payment and settlement；TV shopping device obtains commodity letter Breath.
Described TV shopping device 1-01 can correspond to multiple described third party shopping server 1-07, mutually Interactive mode, can be communication interface mode or information scratching mode.
Described TV shopping device 1-01, with respect to described third party shopping server 1-07, can be one Individual domestic consumer or a special trade company.
As shown in figure 4, being a kind of embodiment 2 of shopping system that the present invention provides, including：OTT Server 2-01, Advertisement Server 2-02, OTT set-top box 2-03, TV 2-04, the second screen 2-05, Third party shopping server 2-06.
Described OTT server 2-01, as shown in Fig. 4-1, including：Ad interface module 2-01-01, Third party store module 2-01-02, line module 2-01-03, payment module 2-01-04, control module 2-01-05, playing module 2-01-06, the second screen interactive module 2-01-07.
Merchandise news as shown in the Fig. 4-2, can be supplied to advertisement by described ad interface module 2-01-01 Server, including：Commodity essential information interface unit 2-01-01-01, for providing to Advertisement Server Commodity essential information；Merchandise display interface unit 2-01-01-02, for providing commodity to Advertisement Server Show reference address, and displaying stream is provided；Commodity details interface unit 2-01-01-03, for advertisement Provider server product details reference address, and detailed merchandise news is provided.
Described merchandise display interface unit 2-01-01-02, commodity exhibition method, can be static, such as Picture or dynamic, such as video, Flash etc..
Described third party store module 2-01-02, as shown in Fig. 4-3, for docking third party's shopping service Device, including：Unit 2-01-02-01 is published in login, for publishing third party's shopping server；? Pay clearing unit 2-01-02-02, for third party's shopping server payment and settlement；Merchandise news obtains Unit 2-01-02-03, is obtained for being interacted merchandise news with third party's shopping server；Merchandise news adds Work order unit 2-01-02-04, for third party's shopping server merchandise news secondary operations.
Unit 2-01-02-01 is published in described login, in described OTT server 2-01, can be one Maintaining login sessions in the section time, during without interacting with third party's shopping server every time, being carried out once Login is published.
Described merchandise news machining cell 2-01-02-04, in described merchandise news acquiring unit 2-01-02-03 After obtaining the merchandise news of third party's shopping server, carry out secondary operations process, generate described OTT The merchandise news of oneself in server 2-01, and indicate this commodity by third party's shopping server offer clothes Business..
Described line module 2-01-03, as shown in Fig. 4-4, for safeguarding user profile, including：Substantially Information unit 2-01-03-01, for safeguarding user basic information；Payment information unit 2-01-03-02, uses In safeguarding user's payment information；Merchandise news unit 2-01-03-03, for safeguarding user's merchandise news； Shopping cart unit 2-01-03-04, for safeguarding user's shopping cart information.
Described payment module 2-01-04, as illustrated in figures 4-5, for user's payment and settlement, including：? Pay unit 2-01-04-01, pay current commodity for user；Supplement unit 2-01-04-02 with money, for user Account charging；Described query unit 2-01-04-03, for user's query history Pay Bill.
Described control module 2-01-05, as Figure 4-Figure 6, for by OTT set-top box receive user Control information, browses and operates merchandise news, including：Commodity basic information unit (BIU) 2-01-05-01, uses In browsing commodity essential information；Commodity details unit 2-01-05-02, is used for browsing commodity and believes in detail Breath；Commodity purchasing car unit 2-01-05-03, for operating shopping cart commodity.
Described control module 2-01-05, as Figure 4-Figure 6, is also used for for being connect by OTT set-top box Receive subscriber control information, browse and safeguard user profile, including：User basic information unit 2-01-05-04, For browsing and safeguarding user basic information；User payment information unit 2-01-05-05, be used for browsing and Safeguard user's payment information；User merchandise news car unit 2-01-05-06, is used for browsing and safeguards user Commodity details；User shopping cart unit 2-01-05-07, is used for browsing and safeguard shopping cart information.
Described playing module 2-01-06, as shown in figs. 4-7, for playing what Advertisement Server layout completed Video, including：Resolution unit 2-01-06-01, for parsing the video that Advertisement Server layout completes； Pushing video unit 2-01-06-02, for OTT set-top box pushing video stream；Push merchandise display list First 2-01-06-03, for pushing merchandise display stream to OTT set-top box.
Described second screen interactive module 2-01-07, as Figure 4-8, for interacting commodity letter with the second screen Breath, including：Commodity basic information unit (BIU) 2-01-07-01, is used for browsing commodity essential information；Commodity are detailed Thin information unit 2-01-07-02, is used for browsing commodity details；Commodity purchasing car unit 2-01-07-03, For operating shopping cart commodity；Commodity payment unit 2-01-07-04, for operating commodity to pay.
Described second screen interactive module 2-01-07, as Figure 4-8, is also used for and the second screen interactive user Information, including：User basic information unit 2-01-07-05, is used for browsing and safeguards user basic information； User payment information unit 2-01-07-06, is used for browsing and safeguard user's payment information；User's commodity are believed Breath car unit 2-01-07-07, is used for browsing and safeguard user's commodity details；User's shopping cart unit 2-01-07-08, is used for browsing and safeguard shopping cart information.
Described Advertisement Server 2-02, as shown in figures 4-9, including：Orchestration module 2-02-01, commodity connect Mouth module 2-02-02, video playback module 2-02-03.
Described orchestration module 2-02-01, as shown in figs. 4 through 10, for Commdity advertisement is added to video layout, Including：Resolution unit 2-02-01-01, for parsing video；Edit cell 2-02-01-02, for regarding Merchandise news is inserted in frequency；Function definition unit 2-02-01-03, for the definition of remote control key assignments function； Preview unit 2-02-01-04, for video preview；Synthesis unit 2-02-01-05, for synthetic video.
Described edit cell 2-02-01-02, inserts commodity in video, can be corresponding one of each frame Merchandise news or whole video correspond to a merchandise news；And the exhibition method of commodity.Exhibition Show it can is stealthy displaying, do not present in video or be shown in right little angle etc. in video. Edit mode can fix single frames it is also possible to fix across multiframe.The default information of commodity can be edited, such as： Color, model etc..
Described function definition unit 2-02-01-03, when can be defined on broadcasting video, which key of remote control The commodity details that this frame of current time is initiated in what operation corresponding, such as determination key show, F1 key is directly initiated Put into shopping cart.In other words, the corresponding subscriber control information of remote control keys can be defined.Described put into Shopping cart operates, and it puts into the merchandise news in shopping cart, as described edit cell 2-02-01-02 The default information of middle editor.
Described commodity interface module 2-02-02, as shown in Fig. 4-11, for OTT server request business Product information, including：Commodity essential information interface unit 2-02-02-01, for asking commodity essential information； Merchandise display interface unit 2-02-02-02, for asking merchandise display address information；Commodity details interface Unit 2-02-02-03, for asking commodity details reference address information；Commodity machining cell 2-02-02-04, Process merchandise news for after-treatment, use for video layout.
Described video playback module 2-02-03, for the video completing layout, is supplied to OTT service Device is play.
Described OTT set-top box 2-03, can play the information that described OTT server 2-01 pushes, Including：Play video flowing；Play merchandise display stream.
Described OTT set-top box 2-03, receive user remote controller operation key assignments, by user profile (as used Family ID) and merchandise news (as commodity ID) be sent to described OTT server 2-01.
Described TV 2-04, plays the information that described OTT set-top box 2-03 pushes, presents to user.
Described second screen 2-05, for browsing and operating the merchandise news of OTT server, including：Clear Look at commodity essential information；Browse commodity details；Operation shopping cart commodity；Operation commodity pay.
Described second screen 2-05, is also used for browsing and safeguard the user profile of OTT server, including： Browse and safeguard user basic information；Browse and safeguard user's payment information；Browse and safeguard user's commodity Details；Browse and safeguard shopping cart information, in shopping cart, can directly adjust commodity color, The information such as model, quantity are it is also possible to select directly to settle accounts according to acquiescence
Described second screen 2-05, can be computer, PAD, mobile phone, and interactive mode can be webpage, APP.
Described third party shopping server 2-06, supports to interact with described OTT server 2-01, including： OTT server log is published, OTT server payment and settlement；OTT server obtains merchandise news.
Described OTT server 2-01 can correspond to multiple described third party shopping server 2-06, mutually Interactive mode, can be communication interface mode or information scratching mode.
Described OTT server 2-01, with respect to described third party shopping server 2-06, can be one Individual domestic consumer or a special trade company.
As shown in figure 5, being a kind of embodiment 3 of shopping system that the present invention provides, including：Electricity Depending on purchasing article 3-01, OTT server 3-02, OTT set-top box 3-03, TV 3-04, the second screen 3-05, third party shopping server 3-06.
Described TV shopping device 3-01, as shown in fig. 5-1, including：Third party store module 3-01-01, Line module 3-01-02, payment module 3-01-03, OTT server interface module 3-01-04, second Screen interactive module 3-01-05.
Described third party store module 3-01-01, as shown in Fig. 5-2, for docking third party's shopping service Device, including：Unit 3-01-01-01 is published in login, for publishing third party's shopping server；? Pay clearing unit 3-01-01-02, for third party's shopping server payment and settlement；Merchandise news obtains Unit 3-01-01-03, is obtained for being interacted merchandise news with third party's shopping server；Merchandise news adds Work order unit 3-01-01-04, for third party's shopping server merchandise news secondary operations.
Unit 3-01-01-01 is published in described login, in described TV shopping device 3-01, can be one Maintaining login sessions in the section time, during without interacting with third party's shopping server every time, being carried out once Login is published.
Described merchandise news machining cell 3-01-02-04, in described merchandise news acquiring unit 3-01-02-03 After obtaining the merchandise news of third party's shopping server, carry out secondary operations process, generate described TV The merchandise news of oneself in purchasing article 3-01, and indicate this commodity by third party's shopping server offer clothes Business.
Described line module 3-01-02, as shown in Fig. 5-3, for safeguarding user profile, including：Substantially Information unit 3-01-02-01, for safeguarding user basic information；Payment information unit 3-01-02-02, uses In safeguarding user's payment information；Merchandise news unit 3-01-02-03, for safeguarding user's merchandise news； Shopping cart unit 3-01-02-04, for safeguarding user's shopping cart information.
Described payment module 3-01-03, as shown in Fig. 5-4, for user's payment and settlement, including：? Pay unit 3-01-03-01, pay current commodity for user；Supplement unit 3-01-03-02 with money, for user To the account charging in TV shopping device；Described query unit 3-01-03-03, goes through for user's inquiry History Pay Bill.
Described OTT server interface module 3-01-04, as illustrated in fig. 5-5, for servicing with OTT Device interacts merchandise news, including：Commodity basic information unit (BIU) 3-01-04-01, is used for browsing commodity basic Information；Commodity details unit 3-01-04-02, is used for browsing commodity details；Commodity purchasing car Unit 3-01-04-03, for operating shopping cart commodity.
Described OTT server interface module 3-01-04, as illustrated in fig. 5-5, is also used for taking with OTT Business device interacting user information, including：User basic information unit 3-01-04-04, is used for browsing and safeguards User basic information；User payment information unit 3-01-04-05, is used for browsing and safeguard user's disbursement letter Breath；User merchandise news car unit 3-01-04-06, is used for browsing and safeguard user's commodity details； User shopping cart unit 3-01-04-07, is used for browsing and safeguard shopping cart information.
Described second screen interactive module 3-01-05, as seen in figs. 5-6, for interacting commodity letter with the second screen Breath, including：Commodity basic information unit (BIU) 3-01-05-01, is used for browsing commodity essential information；Commodity are detailed Thin information unit 3-01-05-02, is used for browsing commodity details；Commodity purchasing car unit 3-01-05-03, For operating shopping cart commodity；Commodity payment unit 3-01-05-04, for operating commodity to pay.
Described second screen interactive module 3-01-05, as seen in figs. 5-6, is also used for and the second screen interactive user Information, including：User basic information unit 3-01-05-05, is used for browsing and safeguards user basic information； User payment information unit 3-01-05-06, is used for browsing and safeguard user's payment information；User's commodity are believed Breath car unit 3-01-05-07, is used for browsing and safeguard user's commodity details；User's shopping cart unit 3-01-05-08, is used for browsing and safeguard shopping cart information.
Described OTT server 3-02, as illustrated in figs. 5-7, including：Playing module 3-02-01, function Definition module 3-02-02, commodity control module 3-02-03, user's control module 3-02-04.
Described playing module 3-02-01, as viewed in figures 5-8, for playing traditional video flowing, Yi Jishang The displaying stream of product, including：Pushing video unit 3-02-01-01, for OTT set-top box pushing video Stream；Push merchandise display unit 3-02-01-02, for pushing merchandise display stream to OTT set-top box.
Described function definition module 3-02-02, as shown in figures 5-9, for by the OTT receiving machine top Box user's operation information, is converted to corresponding control information, including：Merchandise news controls converting unit 3-02-02-01, for user shows the operation on interface in merchandise news, is converted to corresponding commodity letter Breath control information；User information control converting unit 3-02-02-01, for by user in user profile exhibition Show the operation on interface, be converted to corresponding user information control information.
Described commodity control module 3-02-03, as shown in Figure 5-10, for defining mould by described function The subscriber control information of block 3-02-02 conversion, browses and operates the merchandise news of TV shopping device, bag Include：Commodity basic information unit (BIU) 3-02-03-01, is used for browsing commodity essential information；Commodity details Unit 3-02-03-02, is used for browsing commodity details；Commodity purchasing car unit 3-02-03-03, is used for Operation shopping cart commodity.
Described user's control module 3-02-04, as shown in Figure 11-Figure 5, for defining mould by described function The subscriber control information of block 3-02-02 conversion, browses and safeguards the user profile of TV shopping device, bag Include：User basic information unit 3-02-04-01, is used for browsing and safeguards user basic information；User props up Pay information unit 3-02-04-02, be used for browsing and safeguard user's payment information；User's merchandise news car list First 3-02-04-03, is used for browsing and safeguard user's commodity details；User's shopping cart unit 3-02-04-04, is used for browsing and safeguard shopping cart information.
Described OTT set-top box 3-03, can play the information that described OTT server 3-02 pushes, Including：Play video flowing；Play merchandise display stream.
Described OTT set-top box 3-03, receive user remote controller operation key assignments, by user profile (as used Family ID) and merchandise news (as commodity ID) be sent to described OTT server 3-02.
Described TV 3-04, plays the information that described OTT set-top box 3-03 pushes, presents to user.
Described second screen 3-05, for browsing and operating the merchandise news of TV shopping device, including：Clear Look at commodity essential information；Browse commodity details；Operation shopping cart commodity；Operation commodity pay.
Described second screen 3-05, is also used for browsing and safeguard the user profile of TV shopping device, including： Browse and safeguard user basic information；Browse and safeguard user's payment information；Browse and safeguard user's commodity Details；Browse and safeguard shopping cart information, in shopping cart, can directly adjust the face of commodity The information such as color, model, quantity are it is also possible to select directly to settle accounts according to acquiescence
Described second screen 3-05, can be computer, PAD, mobile phone, and interactive mode can be webpage, APP.
Described third party shopping server 3-06, supports to interact with described TV shopping device 3-01, including： TV shopping device is published, TV shopping device payment and settlement；TV shopping device obtains commodity letter Breath.
Described TV shopping device 3-01 can correspond to multiple described third party shopping server 3-06, mutually Interactive mode, can be communication interface mode or information scratching mode.
Described TV shopping device 3-01, with respect to described third party shopping server 3-06, can be one Individual domestic consumer or a special trade company.
As shown in fig. 6, being a kind of embodiment 4 of shopping system that the present invention provides, including：Electricity Depending on purchasing article 4-01, Advertisement Server 4-02, OTT server 4-03, OTT set-top box 4-04, TV 4-05, third party shopping server 4-06.
Described TV shopping device 4-01, as in Figure 6-1, including：Ad interface module 4-01-01, Third party store module 4-01-02, line module 4-01-03, the service of payment module 4-01-04, OTT Device interface module 4-01-05.
Merchandise news as in fig. 6-2, can be supplied to advertisement by described ad interface module 4-01-01 Server, including：Commodity essential information interface unit 4-01-01-01, for providing to Advertisement Server Commodity essential information；Merchandise display interface unit 4-01-01-02, for providing commodity to Advertisement Server Show reference address, and displaying stream is provided；Commodity details interface unit 4-01-01-03, for advertisement Provider server product details reference address, and detailed merchandise news is provided.
Described merchandise display interface unit 4-01-01-02, commodity exhibition method, can be static, such as Picture or dynamic, such as video, Flash etc..
Described third party store module 4-01-02, as shown in Fig. 6-3, for docking third party's shopping service Device, including：Unit 4-01-02-01 is published in login, for publishing third party's shopping server；? Pay clearing unit 4-01-02-02, for third party's shopping server payment and settlement；Merchandise news obtains Unit 4-01-02-03, is obtained for being interacted merchandise news with third party's shopping server；Merchandise news adds Work order unit 4-01-02-04, for third party's shopping server merchandise news secondary operations.
Unit 4-01-02-01 is published in described login, in described TV shopping device 4-01, can be one Maintaining login sessions in the section time, during without interacting with third party's shopping server every time, being carried out once Login is published.
Described merchandise news machining cell 4-01-02-04, in described merchandise news acquiring unit 4-01-02-03 After obtaining the merchandise news of third party's shopping server, carry out secondary operations process, generate described TV The merchandise news of oneself in purchasing article 4-01, and indicate this commodity by third party's shopping server offer clothes Business..
Described line module 4-01-03, as shown in Fig. 6-4, for safeguarding user profile, including：Substantially Information unit 4-01-03-01, for safeguarding user basic information；Payment information unit 4-01-03-02, uses In safeguarding user's payment information；Merchandise news unit 4-01-03-03, for safeguarding user's merchandise news； Shopping cart unit 4-01-03-04, for safeguarding user's shopping cart information.
Described payment module 4-01-04, as shown in Fig. 6-5, for user's payment and settlement, including：? Pay unit 4-01-04-01, pay current commodity for user；Supplement unit 4-01-04-02 with money, for user To the account charging in TV shopping device；Described query unit 4-01-04-03, goes through for user's inquiry History Pay Bill.
Described OTT server interface module 4-01-05, as shown in Fig. 6-6, for servicing with OTT Device interacts merchandise news, including：Commodity basic information unit (BIU) 4-01-05-01, is used for browsing commodity basic Information；Commodity details unit 4-01-05-02, is used for browsing commodity details；Commodity purchasing car Unit 4-01-05-03, for operating shopping cart commodity；Commodity payment unit 4-01-05-04, for operating Commodity pay.
Described OTT server interface module 4-01-05, as shown in Fig. 6-6, is also used for taking with OTT Business device interacting user information, including：User basic information unit 4-01-05-05, is used for browsing and safeguards User basic information；User payment information unit 4-01-05-06, is used for browsing and safeguard user's disbursement letter Breath；User merchandise news car unit 4-01-05-07, is used for browsing and safeguard user's commodity details； User shopping cart unit 4-01-05-08, is used for browsing and safeguard shopping cart information.
Described Advertisement Server 4-02, as shown in fig. 6-7, including：Orchestration module 4-02-01, commodity connect Mouth module 4-02-02, video playback module 4-02-03.
Described orchestration module 4-02-01, as shown in figs 6-8, for Commdity advertisement is added to video layout, Including：Resolution unit 4-02-01-01, for parsing video；Edit cell 4-02-01-02, for regarding Merchandise news is inserted in frequency；Function definition unit 4-02-01-03, for the definition of remote control key assignments function； Preview unit 4-02-01-04, for video preview；Synthesis unit 4-02-01-05, for synthetic video.
Described edit cell 4-02-01-02, inserts commodity in video, can be corresponding one of each frame Merchandise news or whole video correspond to a merchandise news；And the exhibition method of commodity.Exhibition Show it can is stealthy displaying, do not present in video or be shown in right little angle etc. in video. Edit mode can fix single frames it is also possible to fix across multiframe.The default information of commodity can be edited, such as： Color, model etc..
Described function definition unit 4-02-01-03, when can be defined on broadcasting video, which key of remote control The commodity details that this frame of current time is initiated in what operation corresponding, such as determination key show, F1 key is directly initiated Put into shopping cart.In other words, the corresponding subscriber control information of remote control keys can be defined.Described put into Shopping cart operates, and it puts into the merchandise news in shopping cart, as described edit cell 4-02-01-02 The default information of middle editor.
Described commodity interface module 4-02-02, as Figure 6-9, for asking business to TV shopping device Product information, including：Commodity essential information interface unit 4-02-02-01, for asking commodity essential information； Merchandise display interface unit 4-02-02-02, for asking merchandise display address information；Commodity details interface Unit 4-02-02-03, for asking commodity details reference address information；Commodity machining cell 4-02-02-04, Process merchandise news for after-treatment, use for video layout.
Described video playback module 4-02-03, for the video completing layout, is supplied to OTT service Device is play.
Described OTT server 4-03, as illustrated in figures 6-10, including：Playing module 4-03-01, business Product control module 4-03-02, user's control module 4-03-03.
Described playing module 4-03-01, as illustrated in figs. 6-11, completes for playing Advertisement Server layout Video, including：Resolution unit 4-03-01-01, for parsing the video that Advertisement Server layout completes； Pushing video unit 4-03-01-02, for OTT set-top box pushing video stream；Push merchandise display list First 4-03-01-03, for pushing merchandise display stream to OTT set-top box.
Described commodity control module 4-03-02, as shown in figs 6-12, for being received by OTT set-top box Subscriber control information, browses and operates the merchandise news of TV shopping device, including：Commodity essential information Unit 4-03-02-01, is used for browsing commodity essential information；Commodity details unit 4-03-02-02, uses In browsing commodity details；Commodity purchasing car unit 4-03-02-03, for operating shopping cart commodity； Commodity payment unit 4-03-02-04, for operating commodity to pay.
Described user's control module 4-03-03, as shown in figs. 6-13, for being received by OTT set-top box Subscriber control information, browses and safeguards the user profile of TV shopping device, including：User basic information Unit 4-03-03-01, is used for browsing and safeguards user basic information；User's payment information unit 4-03-03-02, is used for browsing and safeguard user's payment information；User merchandise news car unit 4-03-03-03, For browsing and safeguarding user's commodity details；User shopping cart unit 4-03-03-04, is used for browsing With safeguard shopping cart information.
Described OTT set-top box 4-04, can play the information that described OTT server 4-03 pushes, Including：Play video flowing；Play merchandise display stream.
Described OTT set-top box 4-04, receive user remote controller operation key assignments, by user profile (as used Family ID) and merchandise news (as commodity ID) be sent to described OTT server 4-03.
Described TV 4-05, plays the information that described OTT set-top box 4-04 pushes, presents to user.
Described third party shopping server 4-06, supports to interact with described TV shopping device 4-01, including： TV shopping device is published, TV shopping device payment and settlement；TV shopping device obtains commodity letter Breath.
Described TV shopping device 4-01 can correspond to multiple described third party shopping server 4-06, mutually Interactive mode, can be communication interface mode or information scratching mode.
Described TV shopping device 4-01, with respect to described third party shopping server 4-06, can be one Individual domestic consumer or a special trade company.
Although disclosed embodiment is as above, its content is only to facilitate understand the present invention Technical scheme and the embodiment that adopts, be not intended to limit the present invention.The affiliated technology of any present invention Skilled person, on the premise of without departing from disclosed core technology scheme, permissible Any modification and change are made on the form implemented and details, but the protection domain that the present invention is limited, still The scope that must be limited by appending claims is defined.

Claims (12)

1. a kind of TV shopping method is it is characterised in that include：
There is provided commodity advertising message by Set Top Box on a television set；
The commodity delivery operation that receive user sends at least one in the following manner：Set Top Box, the second screen Interactive server, third party's shopping server；
Commercial articles ordering is completed according to described commodity delivery operation.
2. the method for claim 1 it is characterised in that：There is provided on a television set by Set Top Box Also include before Commdity advertisement information：
Receive the Commdity advertisement information through advertisement video layout that Advertisement Server sends.
3. method as claimed in claim 2 it is characterised in that：Receive the process that Advertisement Server sends Also include before the Commdity advertisement information of advertisement video layout：
There is provided merchandise news to described Advertisement Server；Described merchandise news includes：Commodity essential information, Merchandise display reference address and commodity details reference address.
4. the method for claim 1 is it is characterised in that methods described also includes：
Preserve user profile and/or merchandise news；
Described user profile includes following one or more：User basic information；User's payment information； User's merchandise news；User's shopping cart information；User's shopping information；Pay current commodity information；Supplement with money User account；History Pay Bill.
5. the method for claim 1 it is characterised in that：Methods described also include following at least it One：
Receive by the second screen interactive server and/or by the User logs in letter of third party's shopping server Breath；
Interact merchandise news with the second screen interactive server and/or third party's shopping server；
Preserve the merchandise news that the second screen interactive server and/or third party's shopping server send；
Preserve login user and supplement user with money in the second screen interactive server and/or third party's shopping server Account；
The history preserving login user in the second screen interactive server and/or third party's shopping server pays Bill.
6. a kind of TV shopping device is it is characterised in that include：
Internet television module, for providing commodity advertising message on a television set by Set Top Box；Also use The commodity delivery operation being sent by Set Top Box in receive user；And/or
Second screen interactive module, passes through, for receive user, the commodity payment that the second screen interactive server sends Operation；And/or
Third party store module, is paid by the commodity that third party's shopping server sends for receive user Operation；
And, payment module, for completing commercial articles ordering according to described commodity delivery operation.
7. device as claimed in claim 6 it is characterised in that：Also include：
Ad interface module, the commodity through advertisement video layout for receiving Advertisement Server transmission are wide Announcement information.
8. device as claimed in claim 7 it is characterised in that：
Described ad interface module is additionally operable to provide merchandise news to described Advertisement Server；Described commodity letter Breath includes：Commodity essential information, merchandise display reference address and commodity details reference address.
9. device as claimed in claim 6 is it is characterised in that also include：
Line module, for preserving user profile；
Described user profile includes following one or more：User basic information；User's payment information； User's merchandise news；User's shopping cart information；User's shopping information；Pay current commodity information；Supplement with money User account；History Pay Bill.
10. device as claimed in claim 6 it is characterised in that：
Described second screen interactive module is additionally operable to receive the User logs in letter by the second screen interactive server Breath；
It is additionally operable to interact merchandise news with the second screen interactive server；
It is additionally operable to preserve the merchandise news that the second screen interactive server sends；
It is additionally operable to preserve login user and supplement user account with money in the second screen interactive server；
It is additionally operable to preserve the history Pay Bill in the second screen interactive server for the login user；
Third party store module, is additionally operable to receive the user login information by third party's shopping server；
It is additionally operable to interact merchandise news with third party's shopping server；
It is additionally operable to preserve the merchandise news that third party's shopping server sends；
It is additionally operable to preserve login user and supplement user account with money in third party's shopping server；
It is additionally operable to preserve the history Pay Bill in third party's shopping server for the login user.
A kind of 11. shopping systems it is characterised in that：Including：The arbitrary described electricity of claim 6-10 Depending on purchasing article and Set Top Box, the second screen interactive server, third party's shopping server.
12. systems as claimed in claim 11 it is characterised in that：Also include Advertisement Server.
CN201510535394.5A 2015-08-27 2015-08-27 A kind of TV shopping methods, devices and systems Pending CN106488329A (en)

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