CN110913275A

CN110913275A - Method, system and storage medium for adding attribute information of target object

Info

Publication number: CN110913275A
Application number: CN201911137025.5A
Authority: CN
Inventors: 郑婷
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-11-19
Filing date: 2019-11-19
Publication date: 2020-03-24
Anticipated expiration: 2039-11-19
Also published as: CN110913275B

Abstract

The application discloses a method, a system and a storage medium for adding attribute information of a target object, wherein the method comprises the following steps: sending a target information display request to a first terminal so that the first terminal generates a target image and displays the target image based on the target information display request; receiving a target account inquiry request sent by the first terminal based on the target object adding identification prompt information; determining a target account matched with the identification information of the first terminal based on the target account query request; sending an attribute information adding request of a target object to a second server, so that the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information adding request of the target object. The method and the device for adding the attribute information of the target object in the advertisement into the shopping cart of the user quickly realize the conversion rate of the advertisement.

Description

Method, system and storage medium for adding attribute information of target object

Technical Field

The present application relates to the field of internet communication technologies, and in particular, to a method, a system, and a storage medium for adding attribute information of a target object.

Background

The television shopping is a product of the development of the electronic information industry, and with the popularization of digital televisions, the implementation mode of the television shopping is changed correspondingly. In The prior art, commodity information of an independent shopping mall presented in a two-dimensional code form on a display terminal can be pushed by an ott (over The top) set top box, and a user scans The two-dimensional code by using a mobile phone and opens an advertisement landing page at The mobile phone end; the commodity is added into the shopping cart to realize television shopping by clicking the advertisement landing page to generate a transaction or opening the APP to perform the transaction; because the mobile phone and the television need to be operated, the shopping steps are complicated, so that the loss rate of the user is high, and the conversion rate of the television advertisement is low.

Therefore, it is necessary to provide a method, a system and a storage medium for adding attribute information of a target object, so as to realize rapid adding of goods in an advertisement into a shopping cart of a user and improve the conversion rate of the advertisement.

Disclosure of Invention

The application provides a method, a system and a storage medium for adding attribute information of a target object, which can realize that commodities in advertisements are quickly added into a shopping cart of a user, and improve the conversion rate of the advertisements.

In one aspect, the present application provides a method for adding attribute information of a target object, where the method includes:

sending a target information display request to a first terminal; the target information display request carries attribute information of a target object and identification information of a target application program; enabling the first terminal to generate a target image and display the target image based on the target information display request, wherein the target image carries attribute information of the target object, identification information of the target application program and target object adding identification prompt information;

receiving a target account inquiry request sent by the first terminal based on the target object adding identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program;

determining a target account matched with the identification information of the first terminal based on the target account query request;

determining identification information of a second server according to the identification information of the target application program;

sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

In another aspect, a method for adding attribute information of a target object is provided, where the method includes:

receiving a target information display request sent by a first server; the target information display request carries attribute information of a target object and identification information of a target application program;

generating a target image and displaying the target image based on the target information display request, wherein the target image carries attribute information of the target object, identification information of the target application program and target object addition identification prompt information;

adding identification prompt information based on the target object, and sending a target account query request to the first server; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program; enabling the first server to determine a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

receiving an attribute information adding request of a target object sent by a first server according to identification information of a second server, wherein the attribute information adding request of the target object carries a target account and attribute information of the target object; the identification information of the second server is determined by the first server according to the identification information of the target application program, and the target account is an account which is determined by the first server based on a target account query request and is matched with the identification information of the first terminal; the target account inquiry request is sent to the first server by the first terminal based on the target object adding identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program; the attribute information of the target object, the identification information of the target application program and the target object adding identification prompt information are carried by a target image, and the target image is generated and displayed by the first terminal based on a target information display request; the target information display request is sent to the first terminal by the first server, and the target information display request carries attribute information of a target object and identification information of a target application program;

and adding the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information adding request of the target object.

Another aspect provides a first server for adding attribute information of a target object, the first server including:

the target information display request sending module is used for sending a target information display request to the first terminal; the target information display request carries attribute information of a target object and identification information of a target application program; enabling the first terminal to generate a target image and display the target image based on the target information display request, wherein the target image carries attribute information of the target object, identification information of the target application program and target object adding identification prompt information;

a target account query request receiving module, configured to receive a target account query request sent by the first terminal based on the target object addition identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program;

the target account determining module is used for determining a target account matched with the identification information of the first terminal based on the target account query request;

the identification information determining module of the second server is used for determining the identification information of the second server according to the identification information of the target application program;

the attribute information adding request sending module of the target object is used for sending an attribute information adding request of the target object to the second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

In another aspect, a first terminal for adding attribute information of a target object is provided, where the first terminal includes:

the target information display request receiving module is used for receiving a target information display request sent by the first server; the target information display request carries attribute information of a target object and identification information of a target application program;

the target image display module is used for generating a target image and displaying the target image based on the target information display request, wherein the target image carries the attribute information of the target object, the identification information of the target application program and the target object adding identification prompt information;

a target account query request sending module, configured to send a target account query request to the first server based on the target object adding identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program; enabling the first server to determine a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

Another aspect provides a second server to which attribute information of a target object is added, the second server including:

the attribute information adding request receiving module of the target object is used for receiving an attribute information adding request of the target object sent by a first server according to identification information of a second server, wherein the attribute information adding request of the target object carries a target account number and attribute information of the target object; the identification information of the second server is determined by the first server according to the identification information of the target application program, and the target account is an account which is determined by the first server based on a target account query request and is matched with the identification information of the first terminal; the target account inquiry request is sent to the first server by the first terminal based on the target object adding identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program; the attribute information of the target object, the identification information of the target application program and the target object adding identification prompt information are carried by a target image, and the target image is generated and displayed by the first terminal based on a target information display request; the target information display request is sent to the first terminal by the first server, and the target information display request carries attribute information of a target object and identification information of a target application program;

and the attribute information adding module of the target object is used for adding the attribute information of the target object to the virtual article transaction list corresponding to the target account number based on the attribute information adding request of the target object.

In another aspect, a system for adding attribute information of a target object is provided, the system comprising a first terminal, a first server and a second server,

the first terminal is used for generating a target image and displaying the target image based on a target information display request, wherein the target image carries attribute information of a target object, identification information of a target application program and target object addition identification prompt information; adding identification prompt information based on the target object, and sending a target account query request to the first server; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program;

the first server is used for sending a target information display request to the first terminal; the target information display request carries attribute information of a target object and identification information of a target application program; determining a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object;

and the second server is used for adding the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information adding request of the target object.

Another aspect provides an attribute information adding server for a target object, the server including a processor and a memory, the memory having stored therein at least one instruction, at least one program, a set of codes, or a set of instructions, which is loaded and executed by the processor to implement the attribute information adding method for a target object as described above.

Another aspect provides an attribute information adding terminal for a target object, the terminal comprising a processor and a memory, the memory storing at least one instruction, at least one program, a code set, or an instruction set, the at least one instruction, the at least one program, the code set, or the instruction set being loaded and executed by the processor to implement the attribute information adding method for a target object as described above.

Another aspect provides a computer-readable storage medium having stored therein at least one instruction, at least one program, a set of codes, or a set of instructions, which is loaded and executed by a processor to implement the attribute information addition method of a target object as described above.

The method, the system and the storage medium for adding the attribute information of the target object have the following technical effects:

the first server sends a target information display request to the first terminal; receiving a target account inquiry request sent by the first terminal based on the target object adding identification prompt information; determining a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server so that the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the target account; the attribute information of the target object in the advertisement is quickly added into the shopping cart of the user, and the conversion rate of the advertisement is improved.

Drawings

In order to more clearly illustrate the technical solutions and advantages of the embodiments of the present application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a schematic diagram of a system provided by an embodiment of the present application;

fig. 2 is a schematic flowchart of an attribute information adding method for a target object according to an embodiment of the present application;

fig. 3 is a flowchart illustrating a method for determining a target account number that matches identification information of the first terminal according to an embodiment of the present application;

fig. 4 is a schematic flowchart of an attribute information adding method for a target object according to an embodiment of the present application;

FIG. 5 is a diagram of an advertisement presentation interface of a first terminal according to an embodiment of the present application;

fig. 6 is a display interface diagram of the authorization authentication identifier information and operation prompt information of the authorization authentication identifier information, which are displayed by the first terminal according to the embodiment of the present application;

fig. 7 is a diagram of an authorization authentication display interface after a second terminal scans a two-dimensional code according to an embodiment of the present application;

FIG. 8 is a diagram of an "authorization success" display interface of the second terminal according to an embodiment of the present application;

FIG. 9 is a diagram of a shopping cart display interface of a second terminal provided by an embodiment of the present application;

fig. 10 is a schematic flowchart of another attribute information adding method for a target object according to an embodiment of the present application;

fig. 11 is a flowchart illustrating a method for determining a target account number that matches identification information of the first terminal according to an embodiment of the present application;

fig. 12 is a schematic flowchart of another attribute information adding method for a target object according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of a first server for adding attribute information of a target object according to an embodiment of the present application;

fig. 14 is a schematic structural diagram of a first terminal for adding attribute information of a target object according to an embodiment of the present application;

fig. 15 is a schematic structural diagram of a blockchain system according to an embodiment of the present disclosure;

fig. 16 is a block structure diagram according to an embodiment of the present disclosure.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or server that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Referring to fig. 1, fig. 1 is a schematic diagram of a system according to an embodiment of the present disclosure, and as shown in fig. 1, the system may include at least a first server 01, a second server 02, and a first terminal 03.

Specifically, the first server 01 may include an independently operating server, or a distributed server, or a server cluster composed of a plurality of servers. The first server 01 may comprise a network communication unit, a processor, a memory, etc. The first server 01 may provide a background service for the first terminal 03. Specifically, the first server 01 may be configured to determine a target account corresponding to attribute information of a target object.

Specifically, the second server 02 may include a server that operates independently, or a distributed server, or a server cluster composed of a plurality of servers. The second server 02 may comprise a network communication unit, a processor and a memory, etc. The second server 02 may be configured to add the attribute information of the target object to the virtual item transaction list corresponding to the target account number.

Specifically, The first terminal 03 may include a terminal such as a television terminal that provides various application services (Over The Top, OTT) to a user via The internet, and may also include a terminal where an Online television station (Online TV, OTV) such as a computer terminal and a mobile terminal is located.

The following describes a method for adding attribute information of a target object based on the above system, and fig. 2 is a schematic flowchart of a method for adding attribute information of a target object according to an embodiment of the present application, and the present specification provides the method operation steps as described in the embodiment or the flowchart, but may include more or less operation steps based on conventional or non-creative labor. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. In practice, the system or server product may be implemented in a sequential or parallel manner (e.g., parallel processor or multi-threaded environment) according to the embodiments or methods shown in the figures. Specifically, as shown in fig. 2, the method may include:

s201: the first server sends a target information display request to the first terminal; the target information display request carries attribute information of a target object and identification information of a target application program.

In an embodiment of the present specification, the first server may provide a background service for the first terminal. For example, the first server may be a tv video background server, and the first terminal may be an OTT terminal (including a tv terminal) or an OTV terminal (a terminal where an on-line tv station such as a computer terminal or a mobile terminal is located); the target object may be an entity commodity or a virtual commodity displayed in the first terminal, and the attribute information of the target object may be attribute information of the entity commodity or the virtual commodity; for example, the target object may be a mobile phone or a cosmetic, and the target object may also be a mobile phone rechargeable card; the attribute information of the target object may include identification information of the target object, the identification information of the target object may be a number of the target object, and a number of a target object is unique with respect to a target application; the identification information of the target object is used for distinguishing different objects in the target application program.

For example, when the target object is a mobile phone, the attribute information of the target object may include an appearance picture, a model, a price, and a number of the mobile phone.

In this specification embodiment, the target application may be an application for performing a target object transaction, for example, the target application may be an application for shopping such as an XX application. The identification information of the target application may include text, pictures, or other information for identifying the application.

In an embodiment of this specification, before the step of sending, by the first server, the target information presentation request to the first terminal, the method may further include:

and the third server sends the target information display request to the first server.

In this embodiment of the present specification, the third server may be a backend server corresponding to the target object, for example, when the target object is an XX mobile phone, the third server is a backend server of an XX mobile phone; when an XX mobile phone advertisement needs to be played on the first terminal, the third server needs to send a target information display request to the first server corresponding to the first terminal, wherein the target information display request carries attribute information of a target object and identification information of a target application program; wherein the target application is an application that establishes a cooperative relationship with the third server. Therefore, subsequent users can add the commodities into the shopping cart corresponding to the application program conveniently.

S203: and the first terminal generates a target image and displays the target image based on the target information display request, wherein the target image carries the attribute information of the target object, the identification information of the target application program and the target object adding identification prompt information.

In this specification, the target image may be an image in a display interface of the first terminal, the target image may occupy a part of the display interface of the first terminal, and the target image may be a floating layer image; the target image can be arranged on an advertisement information playing interface of a target object; the target object adding identification prompt message can be used for prompting a user how to add the attribute information of the target object into the shopping cart; when the first terminal is a television terminal, the target object addition identification prompting information can be used for prompting a user to add attribute information of the target object through a setting key (such as a confirmation key) of a remote controller.

In a specific embodiment, as shown in fig. 5, fig. 5 is an advertisement display interface of the first terminal, when the first terminal plays an advertisement of the XX mobile phone (target object), a target image 04 is displayed in the advertisement display interface, where the target image 04 includes identification information of the price, model, appearance, and XX application of the XX mobile phone, and also includes a prompt message of "pressing a remote controller [ enter key ] to join a shopping cart", and prompts a user to click the remote controller [ enter key ] to join the commodity in the shopping cart of the XX application.

S205: the first terminal sends a target account inquiry request to the first server based on the target object adding identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program.

In this embodiment of the present specification, the target account is an account corresponding to a target application, and the target account is a login account of an application bound to the identification information of the first terminal.

In the embodiment of the specification, a user can add identification prompt information according to the target object, click a confirmation key on a remote controller and send a trigger signal to a first terminal;

the sending, by the first terminal, the target account query request to the first server based on the target object adding the identification hint information may include:

the first terminal responds to the trigger signal and judges whether a key corresponding to the trigger signal is a confirmation key in the identification prompt information added to the target object;

and if so, the first terminal sends a target account inquiry request to the first server.

S207: and the first server determines a target account matched with the identification information of the first terminal based on the target account query request.

In this embodiment of this specification, as shown in fig. 3, the determining, by the first server, the target account that matches the identification information of the first terminal based on the target account query request may include:

s2071: the first server judges whether an account matched with the identification information of the first terminal exists in a preset identification account library or not based on the target account query request, wherein the preset identification account library comprises a mapping relation between the identification information of the first terminal and the account;

in an embodiment of the present specification, the method may further include:

the first server stores the mapping relation between the identification information of the first terminal and the account number based on a block chain system, the block chain system comprises a plurality of nodes, and a peer-to-peer network is formed among the nodes.

In some embodiments, the blockchain system may be the structure shown in fig. 15, a Peer-To-Peer (P2P) network is formed among a plurality of nodes, and the P2P Protocol is an application layer Protocol operating on top of a Transmission Control Protocol (TCP). In the blockchain system, any machine such as a server and a terminal can be added to become a node, and the node comprises a hardware layer, a middle layer, an operating system layer and an application layer.

Fig. 15 shows functions of each node in the blockchain system, and the related functions include:

1) routing, a basic function that a node has, is used to support communication between nodes.

Besides the routing function, the node may also have the following functions:

2) the application is used for being deployed in a block chain, realizing specific services according to actual service requirements, recording data related to the realization functions to form recording data, carrying a digital signature in the recording data to represent a source of task data, and sending the recording data to other nodes in the block chain system, so that the other nodes add the recording data to a temporary block when the source and integrity of the recording data are verified successfully.

3) And the Block chain comprises a series of blocks (blocks) which are mutually connected according to the generated chronological order, new blocks cannot be removed once being added into the Block chain, and recorded data submitted by nodes in the Block chain system are recorded in the blocks.

In some embodiments, the Block Structure (Block Structure) may be the Structure shown in fig. 16, where each Block includes a hash value of the Block storing the transaction record (hash value of the Block) and a hash value of a previous Block, and the blocks are connected by the hash values to form a Block chain. The block may include information such as a time stamp at the time of block generation. A Block chain (Block chain), which is essentially a decentralized database, is a series of data blocks associated by using cryptography, and each data Block contains related information for verifying the validity (anti-counterfeiting) of the information and generating a next Block.

S2073: when an account matched with the identification information of the first terminal exists in the preset identification account library, the first server determines the account matched with the identification information of the first terminal as the target account.

In this embodiment of the present specification, as shown in fig. 4, when an account matching the identification information of the first terminal does not exist in the preset identification account library, the method may further include:

s2075: the first server generates authorization authentication identification information and operation prompt information of the authorization authentication identification information based on the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object; the authorization authentication identification information carries identification information of the target application program, identification information of the first terminal and attribute information of the target object; the operation prompt information of the authorization authentication identification information carries the identification information of the target application program;

in this embodiment, the authorization and authentication identification information may be a two-dimensional code identification, and the operation prompt information of the authorization and authentication identification information may be information of "scanning a two-dimensional code by a target application program".

S2077: the first server sends an information display request to the first terminal, wherein the information display request carries the authorization authentication identification information and operation prompt information of the authorization authentication identification information;

s2079: the first terminal displays the authorization authentication identification information and operation prompt information of the authorization authentication identification information based on the information display request;

in an embodiment of this specification, the first terminal generates and displays the authorization and authentication identification information and operation prompt information of the authorization and authentication identification information based on the information display request.

In a specific embodiment, as shown in fig. 6, fig. 6 is a display interface of the first terminal when an account matching the identification information of the first terminal does not exist in the preset identification account library; the two-dimensional code identifier (authorization authentication identifier information) and the operation prompt information of "open XXapp scan two-dimensional code" are shown.

S20711: the second terminal determines a login account of the target application program corresponding to the identification information of the target application program based on the operation prompt information of the authorization authentication identification information;

in the embodiment of the present disclosure, the second terminal may include a physical device of a smart phone, a tablet computer, a notebook computer, a digital assistant, a smart wearable device, a vehicle-mounted terminal, or the like, and may also include software running in the physical device, for example, the second terminal may include a shopping application.

In this embodiment of the present specification, the user of the second terminal may open the target application program of the second terminal according to the operation prompt information of the authorization authentication identification information, and input an account number density for login.

S20713: the second terminal displays a target page of the target application program based on the target account of the target application program; the target page comprises target identification information;

in this embodiment of the present specification, the second terminal user logs in a display interface, i.e. a target page, of the target application program through an account, and target identification information in the target interface may be a "scanning" identification.

S20715: the second terminal determines the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object based on the target identification information and the authorization authentication identification information;

in this embodiment of the present specification, the user scans the two-dimensional code identifier of the first terminal through a "scan" identifier of the display interface of the target application program after login.

S20717: the second terminal determines the identification information of the second server according to the identification information of the target application program;

in an embodiment of the present specification, the target application and the second server are in a corresponding relationship.

S20719: the second terminal sends a target object adding request to the second server according to the identification information of the second server; the target object adding request carries identification information of the first terminal, attribute information of the target object and a login account of the target application program;

s20721: the second server judges whether the identification information of the first terminal is matched with the login account of the target application program or not based on the target object adding request;

in this embodiment of the present specification, when the identification information of the first terminal and the login account of the target application are bound, it is determined that the two match.

S20723: and when the identification information of the first terminal is matched with the login account of the target application program, the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the login account of the target application program.

In an embodiment of the present description, the virtual item transaction list may be a shopping cart corresponding to the login account number of the target application.

In an embodiment of this specification, before the step of generating, by the first server, authorization and authentication identification information and operation prompt information of the authorization and authentication identification information based on the identification information of the target application, the identification information of the first terminal, and the attribute information of the target object, the method may further include:

the first server encrypts the identification information of the first terminal to obtain encrypted identification information of the first terminal;

correspondingly, the generating, by the first server, the authorization authentication identification information and the operation prompt information of the authorization authentication identification information based on the identification information of the target application, the identification information of the first terminal, and the attribute information of the target object may include:

and the first server generates authorization authentication identification information and operation prompt information of the authorization authentication identification information based on the identification information of the target application program, the encryption identification information of the first terminal and the attribute information of the target object.

In an embodiment of this specification, when the identification information of the first terminal does not match the login account of the target application, the method may further include:

the second server generates authorization authentication page information based on the identification information of the first terminal;

the second server sends the authorization authentication page information to the second terminal;

the second terminal displays an authorization authentication page based on the authorization authentication page information, wherein the authorization authentication page comprises first trigger identification information;

in a specific embodiment, as shown in fig. 7, fig. 7 is an authorization authentication display interface after the second terminal scans the two-dimensional code, where the display interface includes a first trigger, the first trigger may be an "authorize and bind" button, and when the user triggers the button, the user may jump to the interface shown in fig. 8.

The second terminal sends authorization passing information to the second server based on the first trigger identification information, wherein the authorization passing information comprises a login account of the target application program;

and the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the login account of the target application program based on the authorization passing information.

In an embodiment of this specification, after the step of adding, by the second server, the attribute information of the target object to the virtual item transaction list corresponding to the login account of the target application program based on the authorization passing information, the method may further include:

the second server generates authorization success page information based on the authorization passing information;

the second server sends the authorization success page information to the second terminal;

the second terminal displays an authorization success page according to the authorization success page information; the authorization success page comprises second trigger identification information;

in a specific embodiment, as shown in fig. 8, fig. 8 is a display interface of "authorization is successful", and the interface includes the second trigger information "complete".

The second terminal displays a virtual article transaction list corresponding to the login account of the target application program based on the second trigger identification information; and the virtual article transaction list corresponding to the login account of the target application program comprises the attribute information of the target object.

In a specific embodiment, when the user triggers the "complete" flag, the user may enter the page shown in fig. 9, open a shopping cart of the target application (XX application) in the terminal corresponding to the target account, check the attribute information of the target object, and after confirming that the user is correct, the user may purchase the target object by settling the shopping cart.

S209: and the first server determines the identification information of the second server according to the identification information of the target application program.

S2011: and the first server sends an attribute information adding request of a target object to the second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object.

S2013: and the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information adding request of the target object.

In an embodiment of the present specification, the virtual item transaction list corresponding to the target account number may be a shopping cart corresponding to the target application.

The application is a one-key advertisement adding method for promoting OTT end conversion based on a video rich media technology (h5) and a standard API protocol.

In the form of front-end advertisements, a standard rich media technology is adopted, and all OTT versions can be immediately covered after the APP release is not needed and only the h5 is used;

providing a set of standard access API (Application Programming Interface) for an e-commerce platform with development capability on the back end based on a standard Application Programming Interface (API), wherein the API mainly has the functions of obtaining user side authorization and obtaining an e-commerce Application program (APP) side to add goods into a shopping cart;

after the e-commerce platform is connected, all clients who are resident in the e-commerce platforms can put one-key purchase advertisements at the video OTT end by the identity of an advertiser, the back of each advertisement corresponds to the commodity identification Information (ID) of one e-commerce platform, and a user can add commodities into a shopping cart corresponding to the e-commerce APP by operating a remote controller.

In a specific embodiment, the first terminal may be a TV device, and the background server of the XX application may be a third party application;

1) in the process of playing the front sticker, the floating layer of the advertisement prompts a user to press a confirmation key of a remote controller to join the shopping cart. The floating layer displays the title, the picture, the price, the fixed e-commerce platform logo and a prompt button for pressing a confirmation key.

2) The user presses a confirmation key of the remote controller, and if the current TV equipment is not bound with other E-commerce APP accounts (such as the first operation of the user), the shopping cart adding can be completed only by authorizing and binding the mobile phone and the television; if the current TV equipment is bound with the E-commerce APP account (if the user finishes the binding operation before), pressing a confirmation key to directly add the commodity to the shopping cart.

The advertisement putting process is consistent with the conventional advertisement, and only when the materials are uploaded, a commodity ID in a third-party application is additionally provided, wherein the process is as follows:

1) advertisement scheduling reservation

2) Advertising order creation (submitting advertising material and goods ID)

3) Advertisement review

4) Advertisement effectiveness

The back-end API docking process is as follows:

1) applying for becoming a television background open platform developer:

a) registering an account number of a background developer of the television;

b) creating an application program;

c) application information is perfected;

d) submitting application audit;

e) application is online;

2) calling standard interface to complete user authorization and adding commodity into shopping cart

A user authorization interface:

i. service scene: the method comprises the steps that a user uses an application program created on a television background open platform to scan a two-dimensional code on an advertisement (the application program needs to be in a login state), and after scanning, according to whether the user is authorized, the user enters subsequent shopping cart adding operation if the user is authorized, and the user performs authorization operation in an APP if the user is not authorized;

query authorization interface: the television background takes the encrypted ID (which is uniquely matched with the television equipment information) to inquire an authorization result of the third-party application through an interface, and the third-party application returns whether the third-party application is authorized or not; (returning information: encrypted ID and authorization, television background stores television equipment information, encrypted ID and authorization, third party application stores the binding relationship between encrypted ID and user information)

1. If not, authorization is required first. The user authorization operation is carried out on the third-party application, and after the authorization is finished, the system automatically calls a shopping cart adding interface to add the commodity into the shopping cart;

2. if the commodity is authorized, the system automatically calls the shopping cart adding interface to add the commodity into the shopping cart.

The parameters of the request sent by the television equipment to the television background are shown in the following table 1:

TABLE 1

The return parameters sent by the tv background to the tv device are shown in table 2 below:

TABLE 2

Return parameter	Description of the invention
		Encrypting ID	Television background generation and television equipment one-to-one corresponding ID
Whether or not to bind	Whether the encrypted ID is bound to an account of a third party application

b) Adding a shopping cart interface: when the user authorization is completed, the television background holds the commodity ID and the encrypted ID request interface, and the third party adds the commodity into the user shopping cart bound with the encrypted ID to complete the one-key purchase adding process.

The request parameters sent by the tv backend to the third party application backend are shown in table 3 below:

TABLE 3

Request parameters	Description of the invention
		Commodity ID	Commodity ID carried in advertisement putting
Encrypting ID	Television background generation and television equipment one-to-one corresponding ID

The return parameters sent by the third-party application background to the television background are shown in the following table 4:

TABLE 4

The television terminal can be in butt joint with an e-commerce APP with certain development capability, and a user can add a shopping cart by operating a remote controller through one key to provide a direct conversion link for an OTT end, so that the trouble that the OTT cannot be converted is broken through; the front-end form is realized by adopting h5 rich media technology, all OTT version flows can be covered, and the application range is wide. The technical scheme of the application is not limited to communicating with shopping carts of E-commerce customers on OTTs, and can also be applied to OTV terminals (including computers and mobile terminals), so that the conversion efficiency of advertisements is improved.

As can be seen from the technical solutions provided in the embodiments of the present specification, the first server in the embodiments of the present specification sends the target information display request to the first terminal; receiving a target account inquiry request sent by the first terminal based on the target object adding identification prompt information; determining a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server so that the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the target account; the attribute information of the target object in the advertisement is quickly added into the shopping cart of the user, and the conversion rate of the advertisement is improved.

A specific embodiment of an attribute information adding method for a target object in this specification is described below with a first server as an execution subject, and fig. 10 is a schematic flow chart of the attribute information adding method for a target object provided in this embodiment of the present application, and specifically, with reference to fig. 10, the method may include:

s1001: sending a target information display request to a first terminal; the target information display request carries attribute information of a target object and identification information of a target application program; enabling the first terminal to generate a target image and display the target image based on the target information display request, wherein the target image carries attribute information of the target object, identification information of the target application program and target object adding identification prompt information;

s1003: receiving a target account inquiry request sent by the first terminal based on the target object adding identification prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program;

s1005: determining a target account matched with the identification information of the first terminal based on the target account query request;

in some embodiments, as shown in fig. 11, the determining, based on the target account query request, a target account that matches the identification information of the first terminal may include:

s10051: judging whether an account matched with the identification information of the first terminal exists in a preset identification account library or not based on the target account query request, wherein the preset identification account library comprises a mapping relation between the identification information of the first terminal and the account;

s10053: and when an account matched with the identification information of the first terminal exists in the preset identification account library, determining the account matched with the identification information of the first terminal as the target account.

In some embodiments, when an account matching the identification information of the first terminal does not exist in the preset identification account library, the method may further include:

s10055: generating authorization authentication identification information and operation prompt information of the authorization authentication identification information based on the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object; the authorization authentication identification information carries identification information of the target application program, identification information of the first terminal and attribute information of the target object; the operation prompt information of the authorization authentication identification information carries the identification information of the target application program;

s10057: and sending an information display request to the first terminal, wherein the information display request carries the authorization authentication identification information and operation prompt information of the authorization authentication identification information.

S1007: determining identification information of a second server according to the identification information of the target application program;

s1009: sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

The present specification embodiment provides a first server for adding attribute information of a target object, where the first server includes a processor and a memory, where the memory stores at least one instruction, at least one program, a code set, or a set of instructions, and the at least one instruction, the at least one program, the code set, or the set of instructions is loaded and executed by the processor to implement the method for adding attribute information of a target object as described above.

A specific embodiment of a method for adding attribute information of a target object in this specification is described below with a first terminal as an execution subject, and fig. 12 is a schematic flow chart of the method for adding attribute information of a target object according to this embodiment, and specifically, with reference to fig. 12, the method may include:

s1201: receiving a target information display request sent by a first server; the target information display request carries attribute information of a target object and identification information of a target application program;

s1203: generating a target image and displaying the target image based on the target information display request, wherein the target image carries attribute information of the target object, identification information of the target application program and target object addition identification prompt information;

s1205: adding identification prompt information based on the target object, and sending a target account query request to the first server; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program; enabling the first server to determine a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

In some embodiments, the method may further comprise:

receiving an information display request sent by the first server, wherein the information display request carries authorization authentication identification information and operation prompt information of the authorization authentication identification information;

based on the information display request, displaying the authorization authentication identification information and operation prompt information of the authorization authentication identification information; enabling the second terminal to determine a login account of the target application program corresponding to the identification information of the target application program based on the operation prompt information of the authorization authentication identification information; displaying a target page of the target application program based on the target account of the target application program; the target page comprises target identification information; and determining the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object based on the target identification information and the authorization authentication identification information.

The embodiment of the present specification provides an attribute information adding terminal of a target object, where the terminal includes a processor and a memory, where the memory stores at least one instruction, at least one program, a code set, or an instruction set, and the at least one instruction, the at least one program, the code set, or the instruction set is loaded and executed by the processor to implement the attribute information adding method of the target object as described above.

A specific embodiment of a method for adding attribute information of a target object in the present specification is described below with a second server as an execution subject, and specifically, the method may include:

In some embodiments, the method may further comprise:

receiving a target object adding request sent by a second terminal according to the identification information of the local server; the target object adding request carries identification information of a first terminal, attribute information of a target object and a login account of a target application program; the identification information of the local server is determined by the second terminal according to the identification information of the target application program;

judging whether the identification information of the first terminal is matched with a login account of the target application program or not based on the target object adding request;

when the identification information of the first terminal is matched with the login account of the target application program, adding the attribute information of the target object to a virtual article transaction list corresponding to the login account of the target application program;

when the identification information of the first terminal does not match the login account of the target application program, the method further comprises:

generating authorization authentication page information based on the identification information of the first terminal;

sending the authorization authentication page information to the second terminal;

receiving authorization passing information sent by the second terminal based on the first trigger identification information, wherein the authorization passing information comprises a login account of the target application program; the first trigger identification information is information in an authorization authentication page displayed by the second terminal based on the authorization authentication page information;

and adding the attribute information of the target object to a virtual article transaction list corresponding to the login account of the target application program based on the authorization passing information.

In some embodiments, after the step of adding the attribute information of the target object to the virtual article transaction list corresponding to the login account of the target application program based on the authorization passing information, the method further includes:

generating authorization success page information based on the authorization passing information;

sending the authorization success page information to the second terminal; enabling the second terminal to display an authorization success page according to the authorization success page information; the authorization success page comprises second trigger identification information; displaying a virtual article transaction list corresponding to the login account of the target application program based on the second trigger identification information; and the virtual article transaction list corresponding to the login account of the target application program comprises the attribute information of the target object.

The embodiment of the present specification provides a second server for adding attribute information of a target object, where the second server includes a processor and a memory, where the memory stores at least one instruction, at least one program, a code set, or a set of instructions, and the at least one instruction, the at least one program, the code set, or the set of instructions is loaded and executed by the processor to implement the method for adding attribute information of a target object as described above.

In the embodiments of the present disclosure, the memory may be used to store software programs and modules, and the processor executes various functional applications and data processing by operating the software programs and modules stored in the memory. The memory can mainly comprise a program storage area and a data storage area, wherein the program storage area can store an operating system, application programs needed by functions and the like; the storage data area may store data created according to use of the apparatus, and the like. Further, the memory may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory may also include a memory controller to provide the processor access to the memory.

The present specification embodiment provides a computer readable storage medium, in which at least one instruction, at least one program, a code set, or a set of instructions is stored, which is loaded and executed by a processor to implement the attribute information adding method of a target object as described above.

An embodiment of the present application further provides a first server for adding attribute information of a target object, where as shown in fig. 13, the first server may include:

a target information display request sending module 1310, configured to send a target information display request to a first terminal; the target information display request carries attribute information of a target object and identification information of a target application program; enabling the first terminal to generate a target image and display the target image based on the target information display request, wherein the target image carries attribute information of the target object, identification information of the target application program and target object adding identification prompt information;

a target account query request receiving module 1320, configured to receive a target account query request sent by the first terminal based on the target object addition identifier prompt information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program;

a target account determining module 1330, configured to determine, based on the target account query request, a target account that matches the identification information of the first terminal;

the identification information determining module 1340 of the second server is configured to determine the identification information of the second server according to the identification information of the target application program;

an attribute information adding request sending module 1350 of the target object, configured to send an attribute information adding request of the target object to the second server according to the identifier information of the second server, where the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

In some embodiments, the target account number determination module may include:

an account number judging unit, configured to judge whether an account number matching the identification information of the first terminal exists in a preset identification account number library based on the target account number query request, where the preset identification account number library includes a mapping relationship between the identification information of the first terminal and the account number;

and the target account determining unit is used for determining an account matched with the identification information of the first terminal as the target account when the account matched with the identification information of the first terminal exists in the preset identification account library.

In some embodiments, when an account matching the identification information of the first terminal does not exist in the preset identification account library, the first server may further include:

the information generating module is used for generating authorization authentication identification information and operation prompt information of the authorization authentication identification information based on the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object; the authorization authentication identification information carries identification information of the target application program, identification information of the first terminal and attribute information of the target object; the operation prompt information of the authorization authentication identification information carries the identification information of the target application program;

and the information display request sending module is used for sending an information display request to the first terminal, wherein the information display request carries the authorization authentication identification information and the operation prompt information of the authorization authentication identification information.

The server and method embodiments in the server embodiment are based on the same inventive concept.

An embodiment of the present application further provides a first terminal for adding attribute information of a target object, where as shown in fig. 14, the first terminal may include:

a target information display request receiving module 1410, configured to receive a target information display request sent by a first server; the target information display request carries attribute information of a target object and identification information of a target application program;

a target image display module 1420, configured to generate a target image and display the target image based on the target information display request, where the target image carries attribute information of the target object, identification information of the target application, and target object addition identification prompt information;

a target account query request sending module 1430, configured to send a target account query request to the first server based on the target object adding identification prompting information; the target account query request carries identification information of a first terminal, attribute information of the target object and identification information of the target application program; enabling the first server to determine a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server according to the identification information of the second server, wherein the attribute information adding request of the target object carries the target account and the attribute information of the target object; and enabling the second server to add the attribute information of the target object to a virtual article transaction list corresponding to the target account number based on the attribute information addition request of the target object.

In some embodiments, the first terminal may further include:

an information display request receiving module, configured to receive an information display request sent by the first server, where the information display request carries authorization and authentication identification information and operation prompt information of the authorization and authentication identification information;

the information display module is used for displaying the authorization authentication identification information and the operation prompt information of the authorization authentication identification information based on the information display request; enabling the second terminal to determine a login account of the target application program corresponding to the identification information of the target application program based on the operation prompt information of the authorization authentication identification information; displaying a target page of the target application program based on the target account of the target application program; the target page comprises target identification information; and determining the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object based on the target identification information and the authorization authentication identification information.

The terminal and the method embodiments in the terminal embodiment are based on the same inventive concept.

The embodiment of the present application further provides a second server for adding attribute information of a target object, where the second server may include:

In some embodiments, the second server may further include:

the target object adding request receiving module is used for receiving a target object adding request sent by the second terminal according to the identification information of the local server; the target object adding request carries identification information of a first terminal, attribute information of a target object and a login account of a target application program; the identification information of the local server is determined by the second terminal according to the identification information of the target application program;

the login account judgment module is used for judging whether the identification information of the first terminal is matched with the login account of the target application program or not based on the target object adding request;

the attribute information adding module of the first target object is used for adding the attribute information of the target object to a virtual article transaction list corresponding to the login account of the target application program when the identification information of the first terminal is matched with the login account of the target application program;

when the identification information of the first terminal does not match the login account of the target application, the second server may further include:

the authorization authentication page information generating module is used for generating authorization authentication page information based on the identification information of the first terminal;

the authorization authentication page information sending module is used for sending the authorization authentication page information to the second terminal;

the authorization passing information receiving module is used for receiving authorization passing information sent by the second terminal based on the first trigger identification information, and the authorization passing information comprises a login account of the target application program; the first trigger identification information is information in an authorization authentication page displayed by the second terminal based on the authorization authentication page information;

and the attribute information adding module of the second target object is used for adding the attribute information of the target object to a virtual article transaction list corresponding to the login account of the target application program based on the authorization passing information.

In some embodiments, the second server may further include:

the authorization success page information generating module is used for generating authorization success page information based on the authorization passing information;

the authorization success page information sending module is used for sending the authorization success page information to the second terminal; enabling the second terminal to display an authorization success page according to the authorization success page information; the authorization success page comprises second trigger identification information; displaying a virtual article transaction list corresponding to the login account of the target application program based on the second trigger identification information; and the virtual article transaction list corresponding to the login account of the target application program comprises the attribute information of the target object.

In another aspect of the present application, there is provided a system for adding attribute information of a target object, the system including a first terminal, a first server and a second server,

As can be seen from the above embodiments of the method, server, terminal, storage medium, or system for adding attribute information of a target object provided by the present application, in an embodiment of the present specification, a first server sends a target information display request to a first terminal; receiving a target account inquiry request sent by the first terminal based on the target object adding identification prompt information; determining a target account matched with the identification information of the first terminal based on the target account query request; determining the identification information of a second server according to the identification information of the target application program; sending an attribute information adding request of a target object to a second server so that the second server adds the attribute information of the target object to a virtual article transaction list corresponding to the target account; the attribute information of the target object in the advertisement is quickly added into the shopping cart of the user, and the conversion rate of the advertisement is improved.

It should be noted that: the sequence of the embodiments of the present application is only for description, and does not represent the advantages and disadvantages of the embodiments. And specific embodiments thereof have been described above. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for embodiments of the server, the terminal, the system, and the storage medium, since they are substantially similar to the method embodiments, the description is relatively simple, and for relevant points, reference may be made to part of the description of the method embodiments.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method for adding attribute information of a target object, the method comprising:

2. The method according to claim 1, wherein the determining, based on the target account query request, a target account that matches the identification information of the first terminal comprises:

judging whether an account matched with the identification information of the first terminal exists in a preset identification account library or not based on the target account query request, wherein the preset identification account library comprises a mapping relation between the identification information of the first terminal and the account;

and when an account matched with the identification information of the first terminal exists in the preset identification account library, determining the account matched with the identification information of the first terminal as the target account.

3. The method according to claim 2, wherein when an account matching the identification information of the first terminal does not exist in the preset identification account library, the method further comprises:

generating authorization authentication identification information and operation prompt information of the authorization authentication identification information based on the identification information of the target application program, the identification information of the first terminal and the attribute information of the target object; the authorization authentication identification information carries identification information of the target application program, identification information of the first terminal and attribute information of the target object; the operation prompt information of the authorization authentication identification information carries the identification information of the target application program;

and sending an information display request to the first terminal, wherein the information display request carries the authorization authentication identification information and operation prompt information of the authorization authentication identification information.

4. A method for adding attribute information of a target object, the method comprising:

5. The method of claim 4, further comprising:

6. A method for adding attribute information of a target object, the method comprising:

7. The method of claim 6, further comprising:

8. The method according to claim 7, wherein after the step of adding the attribute information of the target object to the virtual item transaction list corresponding to the login account of the target application program based on the authorization pass information, the method further comprises:

9. An attribute information adding system of a target object, characterized in that the system comprises a first terminal, a first server and a second server,

10. A computer-readable storage medium, wherein at least one instruction, at least one program, a set of codes, or a set of instructions is stored in the storage medium, and the at least one instruction, the at least one program, the set of codes, or the set of instructions is loaded and executed by a processor to implement the attribute information adding method of the target object according to any one of claims 1 to 3, any one of claims 4 to 5, or any one of claims 6 to 8.