WO2016165485A1

WO2016165485A1 - Tv shopping method, device and system

Info

Publication number: WO2016165485A1
Application number: PCT/CN2016/074292
Authority: WO
Inventors: 万邦睿; 左杨眉
Original assignee: 中兴通讯股份有限公司
Priority date: 2015-08-27
Filing date: 2016-02-22
Publication date: 2016-10-20
Also published as: CN106488329A

Abstract

A TV shopping method, comprising: providing commodity advertisement information on a TV set over a set top box; receiving a commodity payment operation sent by a user by at least one of the following means: a set top box, a second screen interaction server, and a third-party shopping server; and completing commodity ordering according to the commodity payment operation. The method supports establishing a relationship between a commodity seller and a TV screen; supports directly changing an advertisement into a commodity for sale through the TV screen; and supports establishing a correlation between a TV video content and a commodity in content presentation.

Description

TV shopping method, device and system

Technical field

The present application relates to, but is not limited to, the field of electronic information technology, and in particular, to a television shopping method, apparatus and system.

Background technique

The TV shopping industry has flourished with the development of the electronic information industry. Especially with the promotion of digital TV, thousands of households have set-top boxes and have a large number of fixed users. The way of TV shopping is also gradually developed into a shopping system similar to computer Internet shopping by traditional TV shopping advertising sales and telephone purchase methods.

The existing TV shopping systems are mainly divided into the following three types:

(1) Video advertising, offline operation

The TV shopping system is to carry out product promotion through TV in the gap of the program (or use a special channel), and provide a sales phone number. The customer completes the ordering of the goods by using the telephone, and the payment is generally made offline.

(2) Image ads, click to jump to the link

The TV shopping system pushes the image advertisement while the TV is playing, and the user selects the image advertisement through the remote controller, jumps to the corresponding shopping page, and then performs the offline payment operation.

(3) Shopping channel, select and pay through remote control

The TV shopping system is a typical shopping system similar to computer Internet shopping. As shown in Figure 1, it mainly includes: TV, OTT (Over The Top), set-top box, OTT SERVER (server), shopping mall. The television is a display device for presenting product information; the OTT set-top box is used for pushing the content to be presented to the television, and receiving the selection signal of the remote controller of the user; the OTT SERVER is deployed at the remote end, communicates with the OTT set-top box, and processes the user selection signal. And push the selected content; the shopping mall is an OTT application, the product information presented by the TV is ultimately generated by the shopping mall, the user's television shopping information (such as: merchandise payment, merchandise logistics), and finally completed by the shopping mall deal with.

The existing systems mainly have the following deficiencies and limitations:

1. The video and advertising product content of the existing system are separated, and the advertising content may interfere with the television video playing. When the product is selected, the video being watched needs to be suspended, and the user experience is poor;

2. The existing system is based on a special TV shopping application. Under the current hot form of computer Internet shopping, the possibility of users actively purchasing on TV is low, the ability of advertising to be realized is seriously insufficient, and the market prospect is limited;

3. The existing system selects or pays for the product through the remote control, and the user experience is poor; through telephone communication and offline payment, the user communication cost is increased, and the payment process is extended;

4. The existing system needs to maintain an independent shopping mall. The system has high complexity and high operating costs. It is not combined with the current mainstream shopping malls, and the ecological chain is closed.

Summary of the invention

The following is an overview of the topics detailed in this document. This Summary is not intended to limit the scope of the claims.

The embodiment of the invention provides a TV shopping method, device and system, which can expand the user's TV shopping manner, improve the user's TV shopping experience, reduce the complexity of the TV shopping system, and finally solve the deficiencies and limitations of the existing system.

An embodiment of the present invention provides a television shopping method, including:

Providing merchandise advertising information on a television set through a set top box;

Receiving a product payment operation sent by the user by using at least one of the following: a set top box, a second screen interactive server, and a third party shopping server;

The merchandise order is completed according to the merchandise payment operation.

Optionally, before the providing the product advertisement information on the television set by the set top box, the method further includes:

Receiving product advertisement information sent by the advertisement server through the advertisement video arrangement.

Optionally, before receiving the advertisement advertisement information that is sent by the advertisement server, the method further includes:

Providing item information to the advertisement server; wherein the item information includes: item basic information, a product display access address, and a product detail access address.

Optionally, the method further includes:

Save user information and/or product information;

The user information includes one or more of the following: user basic information; user payment information; user product information; user shopping cart information; user shopping information; payment current product information; recharge user account; historical payment bill.

Optionally, the method further includes at least one of the following:

Receiving user login information through the second screen interaction server and/or through the third party shopping server;

Interacting commodity information with the second screen interaction server and/or the third party shopping server;

Saving product information sent by the second screen interactive server and/or the third party shopping server;

Saving the recharge user account of the login user on the second screen interaction server and/or the third party shopping server;

Save the historical payment bill of the logged-in user on the second screen interactive server and/or the third party shopping server.

The embodiment of the invention further provides a television shopping device, comprising:

The Internet TV module is configured to: provide merchandise advertisement information on the television set through the set top box; and receive the merchandise payment operation sent by the user through the set top box; and/or,

a second screen interaction module, configured to: receive a product payment operation sent by the user through the second screen interaction server; and/or,

The third-party mall module is configured to: receive a payment operation of the product sent by the user through the third-party shopping server;

And, the payment module is configured to: complete the order of the merchandise according to the merchandise payment operation.

Optionally, the device further includes:

The advertisement interface module is configured to: receive the advertisement information of the product arranged by the advertisement server and arranged by the advertisement video.

Optionally, the advertisement interface module is further configured to: provide product information to the advertisement server; wherein the product information includes: product basic information, a product display access address, and a product detail access address.

Optionally, the device further includes: a user module, configured to: save user information; wherein the user information includes one or more of the following: user basic information; user payment information; user product information; user shopping cart information User shopping information; payment of current product information; recharge of user accounts; historical payment of bills.

Optionally,

The second screen interaction module is further configured to perform at least one of the following:

Receiving user login information through the second screen interaction server;

Interacting commodity information with the second screen interactive server;

Saving the product information sent by the second screen interactive server;

Saving the recharge user account of the login user on the second screen interactive server;

Saving the historical payment bill of the login user on the second screen interactive server;

The third-party mall module is also set to perform at least one of the following:

Receiving user login information through a third-party shopping server;

Interacting merchandise information with a third party shopping server;

Save product information sent by a third-party shopping server;

Saving the recharge user account of the logged in user on the third party shopping server;

Save the historical payment bill of the logged in user on the third party shopping server.

The embodiment of the invention further provides a television shopping system, comprising: the above-mentioned television shopping device and at least one of the following: a set top box, a second screen interactive server, and a third party shopping server.

Optionally, the system further includes an advertisement server.

In addition, an embodiment of the present invention further provides a computer readable storage medium storing computer executable instructions, which are implemented when the computer executable instructions are executed.

The embodiments of the present invention have the following beneficial effects:

The embodiment of the invention supports establishing the connection between the seller of the product and the TV screen; supporting the direct sale of the advertisement into the sales of the commodity through the television screen; and supporting the establishment of the association relationship between the television video content and the commodity in the content presentation, and through the relationship mapping, Establish the liquidity of the embedded advertisement in the TV content; support one-click ordering to the shopping cart through the remote control, and select and pay for the product through the second screen mode (for example, mobile device APP); support access to third-party shopping The server (for example, JD), and the services and merchandise of the third-party shopping server docked with the TV screen.

Other aspects will be apparent upon reading and understanding the drawings and detailed description.

BRIEF abstract

1 is a schematic structural diagram of a television shopping system of the prior art;

2 is a flowchart of a television shopping method according to an embodiment of the present invention;

3 is a schematic structural diagram of a television shopping system according to Embodiment 1 of the present invention;

3-1 is a schematic structural diagram of a television shopping device according to Embodiment 1 of the present invention;

3-2 is a schematic structural diagram of an advertisement interface module of a television shopping device according to Embodiment 1 of the present invention;

3-3 is a schematic structural diagram of a third-party mall module of a television shopping device according to Embodiment 1 of the present invention;

3-4 is a schematic structural diagram of a user module of a television shopping device according to Embodiment 1 of the present invention;

3-5 is a schematic structural diagram of a payment module of a television shopping device according to Embodiment 1 of the present invention;

3-6 is a schematic structural diagram of an Internet TV module of a television shopping device according to Embodiment 1 of the present invention;

3-7 are schematic structural diagrams of a second screen interaction module of a television shopping device according to Embodiment 1 of the present invention;

3-8 are schematic structural diagrams of an advertisement server according to Embodiment 1 of the present invention;

3-9 are schematic diagrams showing the structure of an arrangement module of an advertisement server according to Embodiment 1 of the present invention;

3-10 are schematic diagrams showing the structure of a commodity interface module of an advertisement server according to Embodiment 1 of the present invention;

3-11 are schematic structural diagrams of an OTT server according to Embodiment 1 of the present invention;

3-12 are schematic structural diagrams of a play module of an OTT server according to Embodiment 1 of the present invention;

3-13 are schematic structural diagrams of a commodity control module of an OTT server according to Embodiment 1 of the present invention;

3-14 are schematic structural diagrams of a user control module of an OTT server according to Embodiment 1 of the present invention;

4 is a schematic structural diagram of a television shopping system according to Embodiment 2 of the present invention;

4-1 is a schematic structural diagram of an OTT server according to Embodiment 2 of the present invention;

4-2 is a schematic structural diagram of an advertisement interface module of an OTT server according to Embodiment 2 of the present invention;

4-3 is a schematic structural diagram of a third-party mall module of an OTT server according to Embodiment 2 of the present invention;

4-4 is a schematic structural diagram of a user module of an OTT server according to Embodiment 2 of the present invention;

4-5 are schematic structural diagrams of a payment module of an OTT server according to Embodiment 2 of the present invention;

4-6 are schematic structural diagrams of a control module of an OTT server according to Embodiment 2 of the present invention;

4-7 are schematic diagrams showing the structure of a play module of an OTT server according to Embodiment 2 of the present invention;

4-8 are schematic structural diagrams of a second screen interaction module of an OTT server according to Embodiment 2 of the present invention;

4-9 are schematic structural diagrams of an advertisement server according to Embodiment 2 of the present invention;

4-10 are schematic structural diagrams of an arrangement module of an advertisement server according to Embodiment 2 of the present invention;

4-11 are schematic structural diagrams of a commodity interface module of an advertisement server according to Embodiment 2 of the present invention;

FIG. 5 is a schematic structural diagram of a television shopping system according to Embodiment 3 of the present invention; FIG.

5-1 is a schematic structural diagram of a television shopping device according to Embodiment 3 of the present invention;

5-2 is a schematic structural diagram of a third-party mall module of a television shopping device according to Embodiment 3 of the present invention;

5-3 is a schematic structural diagram of a user module of a television shopping device according to Embodiment 3 of the present invention;

5-4 is a schematic structural diagram of a payment module of a television shopping device according to Embodiment 3 of the present invention;

5-5 are schematic structural diagrams of an OTT server interface module of a television shopping device according to Embodiment 3 of the present invention;

5-6 is a schematic structural diagram of a second screen interaction module of a television shopping device according to Embodiment 3 of the present invention;

5-7 are schematic structural diagrams of an OTT server according to Embodiment 3 of the present invention;

5-8 are schematic structural diagrams of a play module of an OTT server according to Embodiment 3 of the present invention;

5-9 is a schematic structural diagram of a function definition module of an OTT server according to Embodiment 3 of the present invention;

5-10 are schematic diagrams showing the structure of a commodity control module of an OTT server according to Embodiment 3 of the present invention;

5-11 are schematic diagrams showing the structure of a user control module of an OTT server according to Embodiment 3 of the present invention;

6 is a schematic structural diagram of a television shopping system according to Embodiment 4 of the present invention;

6-1 is a schematic structural diagram of a television shopping device according to Embodiment 4 of the present invention;

6-2 is a schematic structural diagram of an advertisement interface module of a television shopping device according to Embodiment 4 of the present invention;

6-3 is a schematic structural diagram of a third-party mall module of a television shopping device according to Embodiment 4 of the present invention;

6-4 is a schematic structural diagram of a user module of a television shopping device according to Embodiment 4 of the present invention;

6-5 is a schematic structural diagram of a payment module of a television shopping device according to Embodiment 4 of the present invention;

6-6 are schematic structural diagrams of an OTT server interface module of a television shopping device according to Embodiment 4 of the present invention;

6-7 are schematic diagrams showing the structure of an advertisement server according to Embodiment 4 of the present invention;

6-8 are schematic structural diagrams of an arrangement module of an advertisement server according to Embodiment 4 of the present invention;

6-9 are schematic diagrams showing the structure of a commodity interface module of an advertisement server according to Embodiment 4 of the present invention;

6-10 are schematic structural diagrams of an OTT server according to Embodiment 4 of the present invention;

6-11 are schematic diagrams showing the structure of a play module of an OTT server according to Embodiment 4 of the present invention;

6-12 are schematic diagrams showing the structure of a commodity control module of an OTT server according to Embodiment 4 of the present invention;

6-13 are schematic diagrams showing the structure of a user control module of an OTT server according to Embodiment 4 of the present invention.

Embodiments of the invention

The embodiments of the present invention are described below with reference to the accompanying drawings. It should be noted that the features in the embodiments and the embodiments in the present application may be arbitrarily combined with each other without conflict.

As shown in FIG. 2, FIG. 3, FIG. 4, FIG. 5 and FIG. 6, the embodiment of the present invention provides a television shopping. The method includes the following steps:

Step 101: Providing product advertisement information on a television set through a set top box;

Step 102: Receive a product payment operation sent by the user by using at least one of the following: a set top box, a second screen interaction server, and a third party shopping server;

Step 103: Complete an order for goods according to the item payment operation.

Wherein, before step 101, the method further includes:

The method further includes: before receiving the advertisement information of the advertisement video arranged by the advertisement server, the method further includes:

The basic information of the commodity includes: a product name, a model number, a price, and the like.

Optionally, the method further includes:

Save user information and/or product information;

Optionally, the method further includes at least one of the following:

Receiving user login information through the second screen interaction server 1-06 and/or through the third party shopping server 1-07;

Interacting commodity information with the second screen interaction server 1-06 and/or the third party shopping server 1-07;

Saving product information sent by the second screen interactive server 1-06 and/or the third party shopping server 1-07;

Saving the recharge user account of the login user in the second screen interaction server 1-06 and/or the third party shopping server 1-07;

The historical payment bill of the login user on the second screen interaction server 1-06 and/or the third party shopping server 1-07 is saved.

As shown in FIG. 3-1, FIG. 4-1, FIG. 5-1, and FIG. 6-1, an embodiment of the present invention further provides a television shopping device, including:

Optionally, the device further includes:

Optionally, the device further includes: a user module, configured to save user information; wherein the user information includes one or more of the following: user basic information; user payment information; user product information; user shopping cart information; User shopping information; payment of current product information; recharge of user accounts; historical payment of bills.

Optionally,

Receiving user login information through the second screen interaction server;

Interacting commodity information with the second screen interactive server;

Saving the product information sent by the second screen interactive server;

Receiving user login information through a third-party shopping server;

Interacting merchandise information with a third party shopping server;

Save product information sent by a third-party shopping server;

As shown in FIG. 3, FIG. 4, FIG. 5 and FIG. 6, an embodiment of the present invention provides a television shopping system, including: the above-mentioned television shopping device and at least one of the following: a set top box, a second screen interactive server, and a third party shopping server. .

Optionally, the system further includes an advertisement server.

The television shopping system provided by the embodiment of the present invention is specifically described below with reference to FIG. 3, and the television shopping system provided by the embodiment of the present invention includes:

TV shopping device 1-01, advertisement server 1-02, OTT server 1-03, OTT set top box 1-04, television 1-05, second screen interactive server 1-06, third party shopping server 1-07.

The television shopping device 1-01 provides the product information to the advertisement server 1-02, including: providing the product basic information to the advertisement server 1-02; providing the product display access address to the advertisement server 1-02; to the advertisement server 1 02 Provide product details access address.

The television shopping device 1-01, the docking third party shopping server 1-07, includes: logging in and logging out of the third party shopping server 1-07; paying settlement with the third party shopping server 1-07; and the third party shopping server 1-07 Interactive product information; secondary processing of product information of the third party shopping server 1-07.

The TV shopping device 1-01 maintains user information, including: maintaining user basic information; maintaining user payment information; maintaining user product information; and maintaining user shopping cart information.

The TV shopping device 1-01, settled with the user payment, includes: payment of the current item; recharge of the user account; historical payment of the bill.

The TV shopping device 1-01 interacts with the OTT server 1-03 to include product information, including: browsing product basic information; browsing product detailed information; and operating shopping cart products.

The television shopping device 1-01 interacts with the OTT server 1-03 for user information, including: browsing and maintaining user basic information; browsing and maintaining user payment information; browsing and maintaining user products. Detailed information; browse and maintain shopping cart information.

The TV shopping device 1-01 interacts with the second screen interaction server 1-06 to include product information, including: browsing product basic information; browsing product detailed information; operating shopping cart products; and operating product payment.

The television shopping device 1-01 interacts with the second screen interaction server 1-06 for user information, including: browsing and maintaining user basic information; browsing and maintaining user payment information; browsing and maintaining user product detailed information; browsing and maintaining shopping Car information.

The advertisement server 1-02 adds a product advertisement to the video arrangement, including: parsing the video; inserting the product information; remote controller key value function definition; video preview; video synthesis.

The advertisement server 1-02 requests the product information from the TV shopping device 1-01, including: requesting the product basic information; requesting the product display address information; requesting the product details access address information; and processing the processed product information for the video arrangement. .

The advertisement server 1-02 provides the finished video to the OTT server 1-03 for playback.

The OTT server 1-03 plays the video compiled by the advertisement server 1-02, including: parsing the video compiled by the advertisement server 1-02; pushing the video stream to the OTT set-top box 1-04; pushing the product to the OTT set-top box 1-04 Show the stream.

The OTT server 1-03 receives user control information through the OTT set-top box 1-04, and browses and operates the product information of the TV shopping device 1-01, including: browsing product basic information; browsing product detailed information; operating shopping cart products.

The OTT server 1-03 receives user control information through the OTT set-top box 1-04, and browses and maintains user information of the TV shopping device 1-01, including: browsing and maintaining basic user information; browsing and maintaining user payment information; browsing and Maintain user product details; browse and maintain shopping cart information.

The OTT set top box 1-04 plays the information pushed by the OTT server 1-03, including: playing a video stream; and playing a merchandise display stream.

The OTT set top box 1-04 receives the user remote control operation key value and sends it to the OTT server 1-03.

The television 1-05 plays the information pushed by the OTT set top box 1-04 and presents it to the user.

The second screen interaction server 1-06 browses and operates the product information of the TV shopping device 1-01. Including: browsing the basic information of the product; browsing the detailed information of the product; operating the shopping cart product; operating the product payment.

The second screen interaction server 1-06 browses and maintains user information of the TV shopping device 1-01, including: browsing and maintaining user basic information; browsing and maintaining user payment information; browsing and maintaining user product detailed information; browsing and Maintain shopping cart information.

The third-party shopping server 1-07 supports interaction with the TV shopping device 1-01, including: supporting the TV shopping device 1-01 to log in and out, supporting the TV shopping device 1-01 payment settlement; supporting the TV shopping device 1-01 Get product information.

The beneficial effects of the embodiments of the present invention are as follows:

1. Embodiments of the present invention support television content, that is, commodities, expand the manner in which users purchase television, reduce the intrusion of commodity advertisements on television viewing by users, and expand the market prospect;

2. The TV shopping device provided by the embodiment of the invention supports the docking of a third-party shopping server, expands the source channel and the logistics supply, expands the ecological chain of the TV shopping, and reduces the system complexity;

3. The unified shopping cart of the TV shopping device provided by the embodiment of the invention facilitates the user to manage the products of different third-party shopping servers, and is close to the mainstream shopping mode of the user;

4. The embodiment of the present invention supports viewing the goods and paying settlement through the second screen mode, which enables the user to complete the TV shopping while watching the television, and can solve the inconvenience caused by the existing payment by the remote controller.

Embodiment 1

As shown in FIG. 3, a TV shopping system provided by this embodiment includes: a TV shopping device 1-01, an advertisement server 1-02, an OTT server 1-03, an OTT set-top box 1-04, a television 1-05, The second screen interactive server 1-06, the third party shopping server 1-07.

The TV shopping device 1-01, as shown in FIG. 3-1, includes: an advertisement interface module 1-01-01, a third-party mall module 1-01-02, a user module 1-01-03, and a payment module 1 01-04, Internet TV module 1-01-05, second screen interaction module 1-01-06.

The advertisement interface module 1-01-01 is capable of providing product information to the advertisement server 1-02. As shown in FIG. 3-2, the advertisement interface module 1-01-01 includes: a commodity basic information interface unit 1-01-01-01, which is configured to: provide basic information of the commodity to the advertisement server 1-02; The unit 1-01-01-02 is configured to: provide an advertisement display access address to the advertisement server 1-02, and provide an impression stream; the commodity detail interface unit 1-01-01-03 is set to: to the advertisement server 1-02 Provide product listing access addresses and provide detailed product information. The merchandise display manner of the merchandise display interface unit 1-01-01-02 may be static, such as a picture, or may be dynamic, such as video, Flash, and the like.

The third-party mall module 1-01-02 is configured to: dock the third-party shopping server 1-07. As shown in FIG. 3-3, the third-party mall module 1-01-02 includes: a login and logout unit 1-01-02-01, configured to: log in and log out of the third-party shopping server 1-07; and the payment settlement unit 1-01-02-02, set to: payment settlement with the third party shopping server 1-07; product information acquisition unit 1-01-02-03, set to: interactive product information with the third party shopping server 1-07; The information processing unit 1-01-02-04 is set to: secondary processing of the product information of the third party shopping server 1-07.

The login and logout unit 1-01-02-01 can maintain the login session for a period of time in the TV shopping device 1-01 without having to interact with the third party shopping server 1-07 each time. Both perform a login and logout.

The product information processing unit 1-01-02-04 obtains the product information of the third party shopping server 1-07 after the product information acquiring unit 1-01-02-03, and performs secondary processing. The own product information in the TV shopping device 1-01 is generated, and the product is indicated to be served by the third party shopping server 1-07.

The user module 1-01-03 is configured to: maintain user information. As shown in FIG. 3-4, the user module 1-01-03 includes: basic information unit 1-01-03-01, which is set to: maintain user basic information; payment information unit 1-01-03-02, set To: maintain user payment information; commodity information unit 1-01-03-03, set to: maintain user product information; shopping cart unit 1-01-03-04, set to: maintain user shopping cart information.

The payment module 1-01-04 is configured to: settle payment with a user. As shown in FIG. 3-5, the payment module 1-01-04 includes: a payment unit 1-01-04-01, which is set to: the user pays the current commodity; the recharge unit 1-01-04-02 is set to : for the user to recharge the account in the TV shopping device 1-01; the query unit 1-01-04-03, set to: for the user to query the historical payment bill.

The Internet TV module 1-01-05 is configured to: interact with the OTT server 1-03 for product information. As shown in FIG. 3-6, the Internet TV module 1-01-05 includes: a commodity basic information unit. 1-01-05-01, set to: browse product basic information; product detail information unit 1-01-05-02, set to: browse product details; product shopping cart unit 1-01-05-03, set to : Operate shopping cart items.

The Internet TV module 1-01-05 is further configured to: interact with the OTT server 1-03 for user information. As shown in FIG. 3-6, the Internet TV module 1-01-05 further includes: a user basic information unit 1-01-05-04, configured to: browse and maintain user basic information; and user payment information unit 1-01 -05-05, set to: browse and maintain user payment information; user commodity information unit 1-01-05-06, set to: browse and maintain user product details; user shopping cart unit 1-01-05-07, Set to: Browse and maintain shopping cart information.

The second screen interaction module 1-01-06 is configured to: interact with the second screen interaction server 1-06. As shown in FIG. 3-7, the second screen interaction module 1-01-06 includes: a commodity basic information unit 1-01-06-01, which is set to: browse product basic information; commodity detailed information unit 1-01- 06-02, set to: browse product details; merchandise shopping cart unit 1-01-06-03, set to: operate shopping cart merchandise; merchandise payment unit 1-01-06-04, set to: operating merchandise payment.

The second screen interaction module 1-01-06 is further configured to: interact with the second screen interaction server 1-06. As shown in FIG. 3-7, the second screen interaction module 1-01-06 further includes: a user basic information unit 1-01-06-05, configured to: browse and maintain user basic information; and user payment information unit 1 -01-06-06, set to: browse and maintain user payment information; user commodity information unit 1-01-06-07, set to: browse and maintain user product details; user shopping cart unit 1-01-06- 08, set to: browse and maintain shopping cart information.

The advertisement server 1-02, as shown in FIG. 3-8, includes: an orchestration module 1-02-01, a commodity interface module 1-02-02, and a video playback module 1-02-03.

The orchestration module 1-02-01 is configured to: add a product advertisement to the video arrangement. As shown in FIG. 3-9, the orchestration module 1-02-01 includes: a parsing unit 1-02-01-01, configured to: parse a video; an editing unit 1-02-01-02, set to: in a video Insert product information; function definition unit 1-02-01-03, set to: function definition of remote controller key value; preview unit 1-02-01-04, set to: video preview; synthesis unit 1-02 -01-05, set to: composite video.

The editing unit 1-02-01-02 inserts product information into the video, and may be one product information corresponding to each frame, or may be one product information corresponding to the entire video; Show way. The display can be invisible, that is, not displayed in the video, or displayed in the video in the right small corner. The editing mode can freeze a single frame, or it can freeze across multiple frames. You can edit the default information of the product, such as: color, model, etc.

The function definition unit 1-02-01-03 can define which operation of the remote controller corresponds to what operation when the video is played, such as determining the key to display the product detail display of the frame at the current time, and the F1 key directly initiates the shopping. The car, in other words, can define the user control information corresponding to the remote control button. The item information placed in the shopping cart during the shopping cart operation is the default information edited in the editing unit 1-02-01-02.

The product interface module 1-02-02 is configured to request product information from the television shopping device 1-01. As shown in FIG. 3-10, the commodity interface module 1-02-02 includes: a commodity basic information interface unit 1-02-02-01, which is set to: request basic information of the commodity; the commodity display interface unit 1-02-02 -02, set to: request product display address information; product details interface unit 1-02-02-03, set to: request product details access address information; commodity processing unit 1-02-02-04, set to: secondary Process processed product information for video layout.

The video playing module 1-02-03 is configured to: provide the finished video to the OTT server 1-03 for playing.

The OTT server 1-03, as shown in FIG. 3-11, includes: a play module 1-03-01, a commodity control module 1-03-02, and a user control module 1-03-03.

The playing module 1-03-01 is configured to: play the video compiled by the advertisement server 1-02. As shown in FIG. 3-12, the playing module 1-03-01 includes: a parsing unit 1-03-01-01, configured to: parse the video compiled by the advertisement server 1-02; push the video unit 1-03- 01-02, set to: push the video stream to the OTT set top box 1-04; push the merchandise display unit 1-03-01-03, set to: push the merchandise display stream to the OTT set top box 1-04.

The commodity control module 1-03-02 is configured to: receive user control information through the OTT set top box 1-04, and browse and operate the product information of the television shopping device 1-01. As shown in FIG. 3-13, the commodity control module 1-03-02 includes: a commodity basic information unit 1-03-02-01, which is set to: browse product basic information; commodity detailed information unit 1-03-02- 02, set to: browse product details; merchandise shopping cart unit 1-03-02-03, set to: operate shopping cart merchandise.

The user control module 1-03-03 is configured to: receive user control information through the OTT set top box 1-04, and browse and maintain user information of the TV shopping device 1-01. As shown in FIG. 3-14, the user control module 1-03-03 includes: a user basic information unit 1-03-03-01, configured to: browse and maintain basic user information; and user payment information unit 1-03- 03-02, set to: browse and maintain user payment information; user commodity information unit 1-03-03-03, set to: browse and maintain user product details; user shopping cart unit 1-03-03-04, set To: Browse and maintain shopping cart information.

The OTT set top box 1-04 can play the information pushed by the OTT server 1-03, including: playing a video stream; and playing a merchandise display stream.

The OTT set top box 1-04 receives a user remote control operation key value, and transmits user information (such as a user ID) and product information (such as a product ID) to the OTT server 1-03.

The second screen interaction server 1-06 is configured to: browse and operate the product information of the TV shopping device 1-01, including: browsing product basic information; browsing product detailed information; operating shopping cart products; operating product payment.

The second screen interaction server 1-06 is further configured to: browse and maintain user information of the TV shopping device 1-01, including: browsing and maintaining user basic information; browsing and maintaining user payment information; browsing and maintaining user product details Information; browse and maintain shopping cart information, in the shopping cart, you can directly adjust the color, model, quantity and other information of the product, or you can directly settle the bill according to the default.

The second screen interaction server 1-06 may be a computer, a tablet (PAD, a portable Android device), or a mobile phone, and the interaction mode may be a webpage or an application (APP, Application).

The third-party shopping server 1-07 supports interaction with the TV shopping device 1-01, including: supporting the TV shopping device 1-01 to log in and out, supporting the TV shopping device 1-01 payment settlement, and supporting the TV shopping device 1 -01 Get product information.

The television shopping device 1-01 can correspond to a plurality of the third-party shopping servers 1-07, and the mutual interaction mode can be a communication interface mode or an information capture mode.

The TV shopping device 1-01 may be a normal user or a special merchant with respect to the third party shopping server 1-07.

Embodiment 2

As shown in FIG. 4, a TV shopping system provided by this embodiment includes: an OTT server 2-01, an advertisement server 2-02, an OTT set top box 2-03, a television 2-04, and a second screen interaction server 2 05, third-party shopping server 2-06.

The OTT server 2-01, as shown in FIG. 4-1, includes: an advertisement interface module 2-01-01, a third-party mall module 2-01-02, a user module 2-01-03, and a payment module 2-01. -04, control module 2-01-05, play module 2-01-06, second screen interaction module 2-01-07.

The advertisement interface module 2-01-01 is capable of providing product information to the advertisement server 2-02. As shown in FIG. 4-2, the advertisement interface module 2-01-01 includes: a commodity basic information interface unit 2-01-01-01, which is configured to: provide basic information of the commodity to the advertisement server 2-02; The unit 2-01-01-02 is configured to: provide an advertisement display access address to the advertisement server 2-02, and provide an impression stream; the product detail interface unit 2-01-01-03 is set to: to the advertisement server 2-02 Provide product listing access addresses and provide detailed product information. The product display manner of the product display interface unit 2-01-01-02 may be static, such as a picture, or may be dynamic, such as video, Flash, and the like.

The third-party mall module 2-01-02 is configured to: dock the third-party shopping server 2-06. As shown in Figure 4-3, the third-party mall module 2-01-02 includes: a login and logout unit 2-01-02-01, configured to: log in and log out of the third-party shopping server 2-06; payment settlement unit 2-01-02-02, set to: payment settlement with the third party shopping server 2-06; product information acquisition unit 2-01-02-03, set to: interact with the third party shopping server 2-06 product information; The information processing unit 2-01-02-04 is set to: secondary processing of the product information of the third party shopping server 2-06.

The login and logout unit 2-01-02-01, in the OTT server 2-01, can maintain the login session for a period of time, without having to interact with the third party shopping server 2-06 every time. Perform a login and logout.

The product information processing unit 2-01-02-04 obtains the product information of the third party shopping server 2-06 after the product information acquiring unit 2-01-02-03, and performs secondary processing. The own product information in the OTT server 2-01 is generated, and the product is indicated to be served by the third party shopping server 2-06.

The user module 2-01-03 is configured to: maintain user information. As shown in Figure 4-4, the user module 2-01-03 includes: a basic information unit 2-01-03-01, configured to: maintain basic user information; The payment information unit 2-01-03-02 is set to: maintain user payment information; the commodity information unit 2-01-03-03, set to: maintain user product information; shopping cart unit 2-01-03-04, set To: Maintain user shopping cart information.

The payment module 2-01-04 is configured to: settle payment with a user. As shown in FIG. 4-5, the payment module 2-01-04 includes: a payment unit 2-01-04-01, which is set to: the user pays the current commodity; the recharge unit 2-01-04-02 is set to : for user account refill; the query unit 2-01-04-03, set to: for the user to query the historical payment bill.

The control module 2-01-05 is configured to: receive user control information through the OTT set top box 2-03, and browse and operate the product information. As shown in FIG. 4-6, the control module 2-01-05 includes: a commodity basic information unit 2-01-05-01, which is set to: browse product basic information; commodity detailed information unit 2-01-05-02 , set to: browse product details; product shopping cart unit 2-01-05-03, set to: operate shopping cart products.

The control module 2-01-05 is further configured to: receive user control information through the OTT set top box 2-03, and browse and maintain user information. As shown in FIG. 4-6, the control module 2-01-05 further includes: a user basic information unit 2-01-05-04, configured to: browse and maintain user basic information; and a user payment information unit 2-01- 05-05, set to: browse and maintain user payment information; user commodity information unit 2-01-05-06, set to: browse and maintain user product details; user shopping cart unit 2-01-05-07, set To: Browse and maintain shopping cart information.

The playing module 2-01-06 is configured to: play the video compiled by the advertisement server 2-02. As shown in FIG. 4-7, the playing module 2-01-06 includes: a parsing unit 2-01-06-01, configured to: parse the video compiled by the advertisement server 2-02; push the video unit 2-01- 06-02, set to: push the video stream to the OTT set-top box 2-03; push the merchandise display unit 2-01-06-03, set to: push the merchandise display stream to the OTT set-top box 2-03.

The second screen interaction module 2-01-07 is configured to: interact with the second screen interaction server 2-05. As shown in FIG. 4-8, the second screen interaction module 2-01-07 includes: a commodity basic information unit 2-01-07-01, which is set to: browse product basic information; commodity detailed information unit 2-01- 07-02, set to: browse product details; merchandise shopping cart unit 2-01-07-03, set to: operate shopping cart merchandise; merchandise payment unit 2-01-07-04, set to: operating merchandise payment.

The second screen interaction module 2-01-07 is further configured to: interact with the second screen interaction server 2-05 Mutual user information. As shown in FIG. 4-8, the second screen interaction module 2-01-07 includes: a user basic information unit 2-01-07-05, configured to: browse and maintain user basic information; and a user payment information unit 2 01-07-06, set to: browse and maintain user payment information; user commodity information unit 2-01-07-07, set to: browse and maintain user product details; user shopping cart unit 2-01-07-08 , set to: browse and maintain shopping cart information.

The advertisement server 2-02, as shown in FIG. 4-9, includes: an orchestration module 2-02-01, a commodity interface module 2-02-02, and a video playback module 2-02-03.

The orchestration module 2-02-01 is configured to: add a product advertisement to the video arrangement. As shown in FIG. 4-10, the orchestration module 2-02-01 includes: a parsing unit 2-02-01-01, configured to: parse a video; an editing unit 2-02-01-02, set to: in a video Insert product information; function definition unit 2-02-01-03, set to: function definition of remote controller key value; preview unit 2-02-01-04, set to: preview video; synthesis unit 2-02 -01-05, set to: composite video.

The editing unit 2-02-01-02 inserts product information into the video, and may be one product information corresponding to each frame, or one product information corresponding to the entire video; and a display manner of the product. The display can be invisible, that is, not displayed in the video, or displayed in the video in the right small corner. The editing mode can freeze a single frame, or it can freeze across multiple frames. You can edit the default information of the product, such as: color, model, etc.

The function defining unit 2-02-01-03 can define which key of the remote controller corresponds to what operation when the video is played, such as determining the key to display the product detail display of the frame at the current time, and the F1 key directly initiates the shopping. car. In other words, the user control information corresponding to the remote control button can be defined. The item information placed in the shopping cart operation and placed in the shopping cart is the default information edited in the editing unit 2-02-01-02.

The commodity interface module 2-02-02 is configured to request the commodity information from the OTT server 2-01. As shown in FIG. 4-11, the commodity interface module 2-02-02 includes: a commodity basic information interface unit 2-02-02-01, which is set to: request basic information of the commodity; the commodity display interface unit 2-02-02 -02, set to: request product display address information; product details interface unit 2-02-02-03, set to: request product details access address information; commodity processing unit 2-02-02-04, set to: secondary Process processed product information for video layout.

The video playing module 2-02-03 is configured to: provide the video that has been arranged to the OTT Server 2-01 plays.

The OTT set top box 2-03 can play the information pushed by the OTT server 2-01, including: playing a video stream; playing a merchandise display stream.

The OTT set top box 2-03 receives the user remote controller operation key value, and transmits user information (such as a user ID) and product information (such as a product ID) to the OTT server 2-01.

The television set 2-04 plays the information pushed by the OTT set top box 2-03 and presents it to the user.

The second screen interaction server 2-05 is configured to: browse and operate the product information of the OTT server 2-01, including: browsing product basic information; browsing product detailed information; operating shopping cart products; operating product payment.

The second screen interaction server 2-05 is further configured to: browse and maintain user information of the OTT server 2-01, including: browsing and maintaining basic user information; browsing and maintaining user payment information; browsing and maintaining user product details. Browse and maintain the shopping cart information. In the shopping cart, you can directly adjust the color, model, quantity and other information of the product, or you can directly settle the bill according to the default selection.

The second screen interaction server 2-05 may be a computer, a PAD, or a mobile phone, and the interaction mode may be a webpage or an APP.

The third-party shopping server 2-06 supports interaction with the OTT server 2-01, including: supporting OTT server login and logout, supporting OTT server payment settlement; and supporting the OTT server to obtain commodity information.

The OTT server 2-01 can correspond to a plurality of the third-party shopping servers 2-06, and the mutual interaction mode can be a communication interface mode or an information capture mode.

The OTT server 2-01 may be a normal user or a special merchant with respect to the third-party shopping server 2-06.

Embodiment 3

As shown in FIG. 5, a TV shopping system provided by this embodiment includes: a TV shopping device 3-01, an OTT server 3-02, an OTT set top box 3-03, a television set 3-04, and a second screen interactive server 3. -05, third-party shopping server 3-06.

The TV shopping device 3-01, as shown in FIG. 5-1, includes: a third-party mall module 3-01-01, a user module 3-01-02, a payment module 3-01-03, and an OTT server interface module 3. -01-04, second screen Interaction module 3-01-05.

The third-party mall module 3-01-01 is configured to: dock the third-party shopping server 3-06. As shown in Figure 5-2, the third-party mall module 3-01-01 includes: login and logout unit 3-01-01-01, set to: log in and log out of the third-party shopping server 3-06; payment settlement unit 3-01-01-02, set to: payment settlement with the third party shopping server 3-06; the product information obtaining unit 3-01-01-03, set to: interact with the third party shopping server 3-06 to obtain the product information; The product information processing unit 3-01-01-04 is set to: secondary processing of the product information of the third party shopping server 3-06.

The login and logout unit 3-01-01-01 can maintain the login session for a period of time in the TV shopping device 3-01 without each time interacting with the third party shopping server 3-06. Both perform a login and logout.

The product information processing unit 3-01-02-04 obtains the product information of the third party shopping server 3-06 after the product information acquiring unit 3-01-02-03, and performs secondary processing. The own product information in the TV shopping device 3-01 is generated, and the product is indicated to be served by the third party shopping server 3-06.

The user module 3-01-02 is configured to: maintain user information. As shown in Figure 5-3, the user module 3-01-02 includes: a basic information unit 3-01-02-01, configured to: maintain user basic information; payment information unit 3-01-02-02, set To: maintain user payment information; commodity information unit 3-01-02-03, set to: maintain user product information; shopping cart unit 3-01-02-04, set to: maintain user shopping cart information.

The payment module 3-01-03 is configured to: settle payment with a user. As shown in FIG. 5-4, the payment module 3-01-03 includes: a payment unit 3-01-03-01, which is set to: the user pays the current commodity; the recharge unit 3-01-03-02 is set to : for the user to refill the account of the TV shopping device 3-01; the query unit 3-01-03-03, is set to: for the user to query the historical payment bill.

The OTT server interface module 3-01-04 is configured to: interact with the OTT server 3-02 for commodity information. As shown in FIG. 5-5, the OTT server interface module 3-01-04 includes: a commodity basic information unit 3-01-04-01, which is set to: browse product basic information; product detailed information unit 3-01-04 -02, set to: browse product details; product shopping cart unit 3-01-04-03, set to: operate shopping cart products.

The OTT server interface module 3-01-04 is further configured to: interact with the OTT server 3-02 for user information. As shown in FIG. 5-5, the OTT server interface module 3-01-04 further includes: a user basic information unit 3-01-04-04, configured to: browse and maintain basic user information; and user payment information unit 3- 01-04-05, set to: browse and maintain user payment information; user product information unit 3-01-04-06, set to: browse and maintain user product details; user shopping cart unit 3-01-04-07 , set to: browse and maintain shopping cart information.

The second screen interaction module 3-01-05 is configured to: interact with the second screen interaction server 3-05 to store product information. As shown in FIG. 5-6, the second screen interaction module 3-01-05 includes: a commodity basic information unit 3-01-05-01, which is set to: browse product basic information; commodity detailed information unit 3-01- 05-02, set to: browse product details; product shopping cart unit 3-01-05-03, set to: operate shopping cart merchandise; merchandise payment unit 3-01-05-04, set to: operating merchandise payment.

The second screen interaction module 3-01-05 is further configured to: interact with the second screen interaction server 3-05. As shown in FIG. 5-6, the second screen interaction module 3-01-05 further includes: a user basic information unit 3-01-05-05, configured to: browse and maintain user basic information; and a user payment information unit 3 -01-05-06, set to: browse and maintain user payment information; user product information unit 3-01-05-07, set to: browse and maintain user product details; user shopping cart unit 3-01-05- 08, set to: browse and maintain shopping cart information.

The OTT server 3-02, as shown in FIG. 5-7, includes: a play module 3-02-01, a function definition module 3-02-02, a commodity control module 3-02-03, and a user control module 3-02. -04.

The playing module 3-02-01 is configured to: play a traditional video stream, and display a stream of merchandise. As shown in FIG. 5-8, the play module 3-02-01 includes: a push video unit 3-02-01-01, configured to: push a video stream to the OTT set top box 3-03; push the product display unit 3-02 -01-02, set to: push the merchandise display stream to the OTT set-top box 3-03.

The function definition module 3-02-02 is configured to: convert the user operation information of the received OTT set top box 3-03 into corresponding control information. As shown in FIG. 5-9, the function definition module 3-02-02 includes: a commodity information control conversion unit 3-02-02-01, configured to: convert the operation of the user on the product information display interface into a corresponding The product information control information; the user information control conversion unit 3-02-02-02 is configured to: convert the operation of the user on the user information display interface into corresponding user information control information.

The commodity control module 3-02-03 is configured to browse and operate the commodity information of the television shopping device 3-01 through the user control information converted by the function definition module 3-02-02. As shown in FIG. 5-10, the commodity control module 3-02-03 includes: a commodity basic information unit 3-02-03-01, which is set to: browse product basic information; commodity detailed information unit 3-02-03- 02, set to: browse product details; product shopping cart unit 3-02-03-03, set to: operate shopping cart products.

The user control module 3-02-04 is configured to browse and maintain user information of the TV shopping device 3-01 through the user control information converted by the function definition module 3-02-02. As shown in FIG. 5-11, the user control module 3-02-04 includes: a user basic information unit 3-02-04-01, configured to: browse and maintain user basic information; and a user payment information unit 3-02- 04-02, set to: browse and maintain user payment information; user product information unit 3-02-04-03, set to: browse and maintain user product details; user shopping cart unit 3-02-04-04, set To: Browse and maintain shopping cart information.

The OTT set top box 3-03 can play the information pushed by the OTT server 3-02, including: playing a video stream; and playing a merchandise display stream.

The OTT set top box 3-03 receives the user remote control operation key value, and transmits user information (such as a user ID) and product information (such as a product ID) to the OTT server 3-02.

The television set 3-04 plays the information pushed by the OTT set top box 3-03 and presents it to the user.

The second screen interaction server 3-05 is configured to: browse and operate the product information of the TV shopping device 3-01, including: browsing product basic information; browsing product detailed information; operating shopping cart products; operating product payment.

The second screen interaction server 3-05 is further configured to: browse and maintain user information of the TV shopping device 3-01, including: browsing and maintaining basic user information; browsing and maintaining user payment information; browsing and maintaining user product details Information; browse and maintain shopping cart information, in the shopping cart, you can directly adjust the color, model, quantity and other information of the product, or you can directly settle the bill according to the default.

The second screen interaction server 3-05 may be a computer, a PAD, or a mobile phone, and the interaction mode may be a webpage or an APP.

The third-party shopping server 3-06 supports interaction with the TV shopping device 3-01, including: supporting the TV shopping device 3-01 to log in and out, supporting the TV shopping device 3-01 payment settlement, and supporting the electricity The item information is acquired by the shopping device 3-01.

The TV shopping device 3-01 can correspond to a plurality of the third-party shopping servers 3-06, and the mutual interaction mode can be a communication interface mode or an information capture mode.

The TV shopping device 3-01 may be an ordinary user or a special merchant with respect to the third-party shopping server 3-06.

Embodiment 4

As shown in FIG. 6, a TV shopping system according to an embodiment of the present invention includes: a TV shopping device 4-01, an advertisement server 4-02, an OTT server 4-03, an OTT set-top box 4-04, and a television 4-05. Third-party shopping server 4-06.

The TV shopping device 4-01, as shown in FIG. 6-1, includes: an advertisement interface module 4-01-01, a third-party mall module 4-01-02, a user module 4-01-03, and a payment module 4 01-04, OTT server interface module 4-01-05.

The advertisement interface module 4-01-01 is capable of providing product information to the advertisement server 4-02. As shown in FIG. 6-2, the advertisement interface module 4-01-01 includes: a commodity basic information interface unit 4-01-01-01, which is configured to: provide basic information of the commodity to the advertisement server 4-02; The unit 4-01-01-02 is configured to: provide an advertisement display access address to the advertisement server 4-02, and provide an impression stream; the commodity detail interface unit 4-01-01-03 is set to: to the advertisement server 4-02 Provide product listing access addresses and provide detailed product information.

The merchandise display manner of the merchandise display interface unit 4-01-01-02 may be static, such as a picture, or may be dynamic, such as video, Flash, and the like.

The third-party mall module 4-01-02 is configured to: dock the third-party shopping server 4-06. As shown in FIG. 6-3, the third-party mall module 4-01-02 includes: a login and logout unit 4-01-02-01, configured to: log in and log out of the third-party shopping server 4-06; and the payment settlement unit 4-01-02-02, set to: payment settlement with the third party shopping server 4-06; the product information obtaining unit 4-01-02-03, set to: interact with the third party shopping server 4-06 product information; The information processing unit 4-01-02-04 is set to: secondary processing of the product information of the third party shopping server 4-06.

The login and logout unit 4-01-02-01 can maintain the login session for a period of time in the TV shopping device 4-01 without having to interact with the third party shopping server 4-06 each time. Both perform a login and logout.

The product information processing unit 4-01-02-04 obtains the product information of the third party shopping server 4-06 after the product information acquiring unit 4-01-02-03, and performs secondary processing. The own product information in the TV shopping device 4-01 is generated, and the product is indicated to be served by the third party shopping server 4-06.

The user module 4-01-03 is configured to: maintain user information. As shown in Figure 6-4, the user module 4-01-03 includes: basic information unit 4-01-03-01, set to: maintain user basic information; payment information unit 4-01-03-02, set To: maintain user payment information; commodity information unit 4-01-03-03, set to: maintain user product information; shopping cart unit 4-01-03-04, set to: maintain user shopping cart information.

The payment module 4-01-04 is configured to: settle payment with a user. As shown in FIG. 6-5, the payment module 4-01-04 includes: a payment unit 4-01-04-01, which is set to: the user pays the current commodity; the recharge unit 4-01-04-02 is set to : for the user to refill the account of the TV shopping device 4-01; the query unit 4-01-04-03, is set to: for the user to query the historical payment bill.

The OTT server interface module 4-01-05 is configured to: exchange commodity information with the OTT server 4-03. As shown in FIG. 6-6, the OTT server interface module 4-01-05 includes: a commodity basic information unit 4-01-05-01, which is set to: browse product basic information; commodity detailed information unit 4-01-05 -02, set to: browse product details; merchandise shopping cart unit 4-01-05-03, set to: operate shopping cart merchandise; merchandise payment unit 4-01-05-04, set to: operate merchandise payment.

The OTT server interface module 4-01-05 is further configured to: interact with the OTT server 4-03 for user information. As shown in FIG. 6-6, the OTT server interface module 4-01-05 further includes: a user basic information unit 4-01-05-05, configured to: browse and maintain basic user information; and user payment information unit 4- 01-05-06, set to: browse and maintain user payment information; user commodity information unit 4-01-05-07, set to: browse and maintain user product details; user shopping cart unit 4-01-05-08 , set to: browse and maintain shopping cart information.

The advertisement server 4-02, as shown in FIG. 6-7, includes: a layout module 4-02-01, a commodity interface module 4-02-02, and a video playback module 4-02-03.

The orchestration module 4-02-01 is configured to: add a product advertisement to the video arrangement. As shown in Figure 6-8 The programming module 4-02-01 includes: a parsing unit 4-02-01-01, configured to: parse the video; an editing unit 4-02-01-02, configured to: insert product information into the video; Definition unit 4-02-01-03, set to: function definition of the remote controller key value; preview unit 4-02-01-04, set to: video preview; synthesis unit 4-02-01-05, set For: composite video.

The editing unit 4-02-01-02 inserts product information into the video, and may be one product information corresponding to each frame, or one product information corresponding to the entire video; and a display manner of the product. The display can be invisible, that is, not displayed in the video, or displayed in the video in the right small corner. The editing mode can freeze a single frame, or it can freeze across multiple frames. You can edit the default information of the product, such as: color, model, etc.

The function definition unit 4-02-01-03 can define which key of the remote controller corresponds to what operation when the video is played, for example, the determination key initiates the product detail display of the frame at the current moment, and the F1 key directly initiates the shopping. car. In other words, the user control information corresponding to the remote controller key can be defined. The item information placed in the shopping cart operation and placed in the shopping cart is the default information edited in the editing unit 4-02-01-02.

The commodity interface module 4-02-02 is configured to request product information from the television shopping device 4-01. As shown in FIG. 6-9, the commodity interface module 4-02-02 includes: a commodity basic information interface unit 4-02-02-01, which is set to: request basic information of the commodity; the commodity display interface unit 4-02-02 -02, set to: request product display address information; commodity detail interface unit 4-02-02-03, set to: request product details access address information; commodity processing unit 4-02-02-04, set to: secondary Process processed product information for video layout.

The video playing module 4-02-03 is configured to: provide the finished video to the OTT server 4-03 for playing.

The OTT server 4-03, as shown in FIG. 6-10, includes: a playing module 4-03-01, a commodity control module 4-03-02, and a user control module 4-03-03.

The playing module 4-03-01 is configured to: play the video compiled by the advertisement server 4-02. As shown in FIG. 6-11, the playing module 4-03-01 includes: a parsing unit 4-03-01-01, configured to: parse the video compiled by the advertisement server 4-02; push the video unit 4-03- 01-02, set to: push the video stream to the OTT set top box 4-04; push the product display unit 4-03-01-03, set to: push the merchandise display stream to the OTT set top box 4-04.

The commodity control module 4-03-02 is configured to: receive user control information through the OTT set top box 4-04, and browse and operate the product information of the television shopping device 4-01. As shown in FIG. 6-12, the commodity control module 4-03-02 includes: a commodity basic information unit 4-03-02-01, configured to: browse product basic information; commodity detailed information unit 4-03-02- 02, set to: browse product details; merchandise shopping cart unit 4-03-02-03, set to: operate shopping cart merchandise; merchandise payment unit 4-03-02-04, set to: operate merchandise payment.

The user control module 4-03-03 is configured to: receive user control information through the OTT set top box 4-04, and browse and maintain user information of the television shopping device. As shown in FIG. 6-13, the user control module 4-03-03 includes: a user basic information unit 4-03-03-01, configured to: browse and maintain basic user information; and a user payment information unit 4-03- 03-02, set to: browse and maintain user payment information; user commodity information unit 4-03-03-03, set to: browse and maintain user product details; user shopping cart unit 4-03-03-04, set To: Browse and maintain shopping cart information.

The OTT set top box 4-04 can play the information pushed by the OTT server 4-03, including: playing a video stream; and playing a product display stream.

The OTT set top box 4-04 receives the user remote control operation key value, and transmits user information (such as a user ID) and product information (such as a product ID) to the OTT server 4-03.

The television set 4-05 plays the information pushed by the OTT set top box 4-04 and presents it to the user.

The third-party shopping server 4-06 supports interaction with the TV shopping device 4-01, including: supporting the TV shopping device 4-01 to log in and out, supporting the TV shopping device 4-01 payment settlement, and supporting the TV shopping device 4 -01 Get product information.

The TV shopping device 4-01 can correspond to a plurality of the third-party shopping servers 4-06, and the mutual interaction mode can be a communication interface mode or an information capture mode.

The TV shopping device 4-01 may be an ordinary user or a special merchant with respect to the third-party shopping server 4-06.

One of ordinary skill in the art will appreciate that all or part of the steps in the above methods may be performed by a program to instruct related hardware, such as a processor, which may be stored in computer readable storage. In media, such as read-only memory, disk or optical disk. Alternatively, all or part of the steps of the above embodiments may also be implemented using one or more integrated circuits. Correspondingly, each module/unit in the above embodiment may be implemented in the form of hardware, for example, by implementing an integrated circuit to implement its corresponding function, or may be implemented in the form of a software function module, for example, executing a program stored in the memory by a processor. / instruction to achieve its corresponding function. This application is not limited to any specific combination of hardware and software.

The embodiments disclosed in the present application are as described above, but the contents thereof are only for the purpose of facilitating understanding of the technical solutions of the present application, and are not intended to limit the present application. Any modification or variation in the form and details of the implementation may be made by those skilled in the art without departing from the scope of the present invention. It is subject to the scope defined by the appended claims.

Industrial applicability

Embodiments of the present invention provide a TV shopping method, apparatus, and system, which support establishing a connection between a seller of a product and a television screen; supporting the direct sale of the advertisement into a product sale through the television screen; and supporting the establishment of the television video content and the content display The relationship between the products, and the ability to create the embedded advertising in the TV content through the relationship mapping; support one-click ordering to the shopping cart through the remote control, and can be performed through the second screen mode (for example, mobile device APP) Product selection and payment; support access to third-party shopping servers (eg, JD), and docking third-party shopping server services and merchandise with TV screens.

Claims

A television shopping method comprising:

Providing merchandise advertising information on a television set through a set top box;

Receiving a product payment operation sent by the user by using at least one of the following: a set top box, a second screen interactive server, and a third party shopping server;

The merchandise order is completed according to the merchandise payment operation.
The method of claim 1, before the providing the product advertisement information on the television set by the set top box, the method further comprising:

Receiving product advertisement information sent by the advertisement server through the advertisement video arrangement.
The method of claim 2, before the receiving the advertisement video-scheduled product advertisement information sent by the advertisement server, the method further includes:

Providing item information to the advertisement server; wherein the item information includes: item basic information, a product display access address, and a product detail access address.
The method of claim 1 further comprising:

Save user information and/or product information;

The user information includes one or more of the following: user basic information; user payment information; user product information; user shopping cart information; user shopping information; payment current product information; recharge user account; historical payment bill.
The method of claim 1 further comprising at least one of the following:

Receiving user login information through the second screen interaction server and/or through the third party shopping server;

Interacting commodity information with the second screen interaction server and/or the third party shopping server;

Saving product information sent by the second screen interactive server and/or the third party shopping server;

Saving the recharge user account of the login user on the second screen interaction server and/or the third party shopping server;

Save historical payment of the logged in user on the second screen interactive server and/or third party shopping server Billing.
A television shopping device comprising:

The Internet TV module is configured to: provide merchandise advertisement information on the television set through the set top box; and receive the merchandise payment operation sent by the user through the set top box; and/or,

a second screen interaction module, configured to: receive a product payment operation sent by the user through the second screen interaction server; and/or,

The third-party mall module is configured to: receive a payment operation of the product sent by the user through the third-party shopping server;

And, the payment module is configured to: complete the order of the merchandise according to the merchandise payment operation.
The apparatus of claim 6 further comprising:

The advertisement interface module is configured to: receive the advertisement information of the product arranged by the advertisement server and arranged by the advertisement video.
The device of claim 7, wherein the advertisement interface module is further configured to: provide merchandise information to the advertisement server; wherein the merchandise information comprises: merchandise basic information, merchandise display access address, and merchandise detail access address .
The device of claim 6, further comprising: a user module, configured to: save user information; wherein the user information comprises one or more of the following: user basic information; user payment information; user product information User shopping cart information; user shopping information; payment of current product information; recharge of user accounts; historical payment of bills.
The apparatus of claim 6 wherein

The second screen interaction module is further configured to perform at least one of the following:

Receiving user login information through the second screen interaction server;

Interacting commodity information with the second screen interactive server;

Saving the product information sent by the second screen interactive server;

Saving the recharge user account of the login user on the second screen interactive server;

Saving the historical payment bill of the login user on the second screen interactive server;

The third-party mall module is also set to perform at least one of the following:

Receiving user login information through a third-party shopping server;

Interacting merchandise information with a third party shopping server;

Save product information sent by a third-party shopping server;

Saving the recharge user account of the logged in user on the third party shopping server;

Save the historical payment bill of the logged in user on the third party shopping server.
A television shopping system comprising: the television shopping device according to any one of claims 6-10; and at least one of the following: a set top box, a second screen interactive server, and a third party shopping server.
The system of claim 11 further comprising an advertisement server.
A computer readable storage medium storing computer executable instructions that, when executed, implement the television shopping method of any one of claims 1 to 5.