JP2007110557A - Merchandise purchase system, digital recording/reproducing device, and control program of digital recording/reproducing device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of enabling a user to quickly and easily obtain merchandise information or purchase merchandise, when the user who is viewing a video in which an analog broadcast is recorded becomes interested in the merchandise or services related to the video. <P>SOLUTION: The user presses a purchase execution button using a remote controller 40, when a program video or commercial video is displayed on a TV screen. A digital recording/reproducing device 10 establishes an internet connection, after ensuring the program video or the commercial video is normally displayed in TV, and transmits a request signal of merchandise data related to the program video or commercial video to a commercial merchandise data server 60. The commercial merchandise data server 60 retrieves and extracts the merchandise data, corresponding to the request signal from a merchandise DB 63. Then the extracted merchandise data are transmitted to the digital recording/reproducing device 10, and the merchandise data are output to the TV. When the user selects the desired merchandise, the user is moved to a merchandise purchase screen and purchase of the merchandise becomes possible. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a technology used for a television viewer as a final consumer to purchase a product. In particular, the present invention relates to a system capable of applying for product purchase while watching recorded television images, a digital recording / reproducing apparatus used therefor, and a control program technology thereof.

Commercial (CM) is well known as a product advertisement method and product sales promotion means. In this CM, instead of advertising their products and services within the time frame (15 seconds, 30 seconds, 60 seconds, etc.) determined by the CM sponsor, the production cost of the TV program etc. is used for advertising production companies, TV stations, etc. It is made by providing to. CMs are produced in units of 15 seconds or 30 seconds, and a plurality of CMs are often entered in the middle of a program.
The merit as a CM sponsor is an increase in sales when a TV viewer who views the CM recognizes and purchases a product related to the CM.

  Now, TV viewers can obtain and purchase information on products related to a certain CM, such as a method of visiting a nearby store, a method of mail order by telephone, FAX, etc., a CM or a product. A method of purchasing a product by accessing a Web site related to information (so-called Internet shopping) has become common. Internet shopping has increased the number of users because of the ease of obtaining detailed product information, physical and time restrictions.

  As a technique related to the present invention, Japanese Patent Laid-Open No. 2001-258812 was extracted (see Patent Document 1). The technology described in Patent Document 1 is such that, by linking the homepage data input to the digital broadcast CM at the digital broadcast receiving terminal with the Internet, detailed information on products etc. broadcast on the TV broadcast CM And technology that makes it possible to purchase products via the Internet.

JP 2001-258012 A

In recent years, digital recording / reproducing apparatuses for recording and viewing television programs on a hard disk drive (hereinafter referred to as HDD) have become widespread. This digital recording / reproducing apparatus can record and store programs in a HDD with an increased capacity, and a TV viewer can view regardless of the airing time.
The digital recording / reproducing apparatus has a function of skipping in units of a predetermined time (usually 30 seconds) in order to enhance the convenience of viewing recorded video. This is a function in which the video recorded by pressing the button once is fast-forwarded for 30 seconds and reproduction is resumed.

  In the technique described in Patent Document 1, only a technique specialized in digital broadcasting is disclosed, and specific means for realizing product purchase from a CM screen is disclosed in the current mainstream analog broadcasting. It has not been.

  Also, users of digital recording / playback apparatuses often use the skip function as follows in order to efficiently view a recorded television program at a desired time and in a shorter time. That is, for example, if a two-minute CM is inserted between TV programs, the TV program is continuously watched without watching the CM by operating the button for instructing the skip function four times. If the CM is skipped and viewed, the opportunity to introduce products and services related to the CM sponsor is lost, so the merit as a CM sponsor decreases.

  In order to stop the decrease in the merits of CM sponsors, a technology that leads to a product purchase site from TV images is promising. However, such technology must be digital broadcasting capable of data transmission and two-way communication as described in Patent Document 1 described above.

The present invention has been proposed in view of the above problems.
That is, when a user who records and views the current analog broadcast on a digital recording / playback device is interested in the product or service related to the recorded video, product information and product purchase can be realized quickly and easily. To provide technology. By providing such a technique, as a result, it is an object of the present invention to stop skipping the CM viewing for the recorded viewer or directly and immediately increase the sales contribution of the CM.

According to the first to ninth aspects of the present invention, when a user who is viewing a video recorded with analog broadcasting is interested in a product or service related to the video, product information or product purchase can be quickly and easily performed. It is to provide a system that can realize the above.
The invention according to any one of claims 10 to 12 can be used to quickly and easily purchase product information and products when a user who is viewing a video recorded with an analog broadcast is interested in a product or service related to the video. The present invention is to provide a digital recording / reproducing apparatus capable of realizing the above.
The invention according to any one of claims 13 to 16 can quickly and easily purchase product information and a product when a user who is viewing a video recorded with an analog broadcast is interested in the product or service related to the video. The present invention provides a control program for a digital recording / reproducing apparatus capable of realizing the above.

(Claim 1)
The invention according to claim 1 is directed to a digital recording / reproducing system including a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video, and a television capable of reproducing and outputting the video stream. An index server storing an index table including start and end times of stream program video or CM video and character information, and a product data server storing product data related to the program video or CM video via the Internet The present invention relates to a product purchase system capable of transmitting an index table and product data to the digital recording / reproducing apparatus.
The digital recording / reproducing apparatus includes a data receiving unit that receives an index table, a product data receiving unit that receives product data from a product data server, and uses the received index table to play a video stream on a television and store product data. Control means for outputting to a television, and purchase request data transmission means for transmitting purchase request data for the output product data to the product data server.

(Glossary)
The “video stream” is an analog video signal composed of two videos: a program video that is a TV program video and a CM video that is a TV commercial (CM) video. The “program video” and “CM video” recorded in this video stream can be identified by an index table comprising various index information such as a recording position table, and reproduced on the TV screen. It can be displayed.

  The “index server” is an index for determining which program video or CM video is to be played when the digital recording / playback apparatus receives a program video and CM video playback signal from input means such as a remote controller. It is an accumulated server. The index server stores a plurality of data tables called index tables composed of program video and CM video recording positions and the like, and a reproduction signal for reproducing the program video and CM video based on the index table. Send to digital recording and playback device.

  The “index table” is a “recording position table” in which start times and end times of program videos and CM videos are recorded, and “programs” for specifying broadcast stations, program titles, broadcast dates and broadcast times of individual program videos. In addition to “information table” and “CM information table” for specifying company name, product name, performer, CM song, broadcast date and broadcast time, “electronic sticky note table” specified in claim 4 and the like are provided. This is a data table configured as follows. The index table is recorded in the recording means of the digital recording / reproducing apparatus, and is called up by the control means as necessary.

The “product data server” includes a product database storing a plurality of product data related to program video or CM video, and extracts all product data or product data desired by the user of the digital recording / reproducing apparatus. This is a server that can be provided to a digital recording / reproducing apparatus. For example, it is a computer system that operates a so-called “shopping mall” constructed from a plurality of shopping sites (electronic stores).
As specified in claim 3, the products related to the product data may be called from the product data server as necessary. However, the product is downloaded and recorded in the recording means of the digital recording / reproducing apparatus. It is good also as calling and making it output to a television as needed.

“Product data” refers to products related to CM videos, furniture used as a set in program videos (more specifically, predetermined dramas), clothes and props worn by characters, Everything is downloaded and recorded in the recording means of the digital recording / reproducing apparatus, and the control means is called as necessary and output to the television. The “product” related to “product data” includes a service provided by a so-called service industry. In the control means, it is possible to select whether the product data is not output at all or performed at any time.
“Purchase request data” is data representing an intention to purchase a product related to the product data output to the television. For example, when a shopping execution button (shopping execution signal input means) provided on a remote controller for operating the digital recording / reproducing apparatus is operated, the button operating signal is received by the main body of the digital recording / reproducing apparatus, It is transmitted to the product data server as purchase purchase data for the product.

(Function)
In the digital recording / reproducing apparatus, the data receiving means receives the index table.
The user of the digital recording / reproducing apparatus reproduces the recorded video stream using the received index table. Control relating to reproduction associated with the index table is performed by the control means of the digital recording / reproducing apparatus.
Product data received from the product data server is also output to the television as needed. When the viewer (the user of the digital recording / reproducing apparatus) desires to purchase the output product data, the purchase request data is transmitted to the product data server using the purchase request data transmission means.

  In the case of Internet shopping, a personal computer (PC) is started up, a Web browser is started up, the Internet is connected, a shopping site handling the product is searched, the product is searched on the shopping site, You have to go into the purchase procedure. As is apparent from comparison, in the present invention, it is not necessary to start up a PC and obtain product data by searching a shopping site.

(Claim 2)
The invention described in claim 2 limits the commodity purchase system described in claim 1.
That is, the digital recording / reproducing apparatus includes a product data request signal detecting means for detecting a product data request signal for requesting detailed product data related to the reproduced video, and that the product data request signal has been detected. Product data request signal transmitting means for transmitting to the product data server.
The product data server includes request signal receiving means for receiving the product data request signal transmitted by the product data request signal transmitting means, and product data corresponding to the product data request signal with reference to a pre-stored product database. Product data extracting means for extracting, and product data transmitting means for transmitting the extracted product data to the digital recording / reproducing apparatus are provided.
The difference from claim 1 is that product data is provided and output upon request.

(Function)
When the user desires product data related to the video reproduced on the television, the user performs an operation for requesting product data. The product data request signal detecting means detects the operation as a product data request signal. Then, the fact that the commodity data request signal has been detected is transmitted to the commodity data server by the commodity data request signal transmitting means.
The product data server receives the product data request signal transmitted by the product data request signal transmission means. Then, from the received product data request signal, product data extraction means refers to a product database stored in advance in the product data server, and extracts corresponding product data. The extracted product data is transmitted to the digital recording / reproducing apparatus by the product data transmitting means. The digital recording / reproducing apparatus causes the television to output the product data transmitted from the product data server. The purchase request data for the output product data is transmitted to the product data server using purchase request data transmission means.
When the user of the digital recording / reproducing apparatus views the video output from the digital recording / reproducing apparatus to the TV screen, if the product data regarding the product related to the video exists in the product data server, the product data is transmitted to the TV. You can watch on the screen. In addition, when the user decides to purchase the product by viewing the product data, an intention display of the purchase can be transmitted.

(Claim 3)
The invention according to claim 3 limits the product purchase system according to claim 1 or claim 2.
In other words, for undisclosed products that are not yet stored in the product data server as product data related to program video or CM video, undisclosed for recruiting sellers who can sell the undisclosed products on the Internet Sales right data transmission means for transmitting product sales right data to a predetermined sales right solicitation site, and undisclosed product data that is sales data related to the undisclosed product from the seller who has made a successful bid on the sales right solicitation site An undisclosed product data receiving means and product data adding means for adding the received undisclosed product data to already stored product data are provided.

(Glossary)
“Undisclosed product sales rights data” refers to data necessary for acquiring rights to sell undisclosed products so that the user of the product purchase system according to the present application can purchase undisclosed products. . For example, quantity data that 500 undisclosed products must be prepared, sales price data that undisclosed products must be sold for 1,000 yen or less, and right compensation data related to financial conditions necessary for acquiring rights is there.

(Function)
It is assumed that there is a product that is not yet stored in the product data server but is expected to be sold. On the other hand, there is a sales right soliciting site for recruiting sellers who want to sell such undisclosed products in advance, and undisclosed product selling right data is transmitted to the sales right soliciting site.
On the sales rights solicitation site, the seller who has made a successful bid for the undisclosed merchandise sales rights data related to the solicitation sends data (undisclosed merchandise data) such as the sales conditions of the undisclosed goods to the merchandise purchase system according to the present application. To do. The transmitted undisclosed product data is received by the undisclosed product data receiving means of the product purchase system according to the present application. The received undisclosed product data is added to the product data in the product data server. As a result, the undisclosed product becomes a product that can be purchased.

(Claim 4)
The invention according to claim 4 limits the product purchase system according to any one of claims 1 to 3.
That is, in the index table in the digital recording / reproducing apparatus, when the user performs an operation for requesting the cueing of a predetermined scene during the reproduction of the video stream, the recording means of the digital recording / reproducing apparatus is operated by the operation. An electronic sticky note table in which a cueing signal as a cueing position secured in advance in a predetermined area is recorded. Then, the control means extracts a corresponding cue signal from the electronic sticky note table by an operation of calling the cue signal by a user, and matches the extracted cue signal and the video stream. Thus, the reproduction of the video stream corresponding to the cue signal is started.

(Glossary)
The “electronic sticky note” is a cue signal for the user to give a mark to a specific scene of the video stream, and is recorded in the electronic sticky note table. In addition, electronic sticky notes may be color-coded to enable individual identification and names may be displayed in order to be able to identify multiple users who use the digital recording / playback device and the type of video There is also.

(Function)
During the playback of the video stream, the user performs an operation for requesting cueing. As a result of this operation, the desired head position is recorded as a head signal on the electronic sticky note table of the recording means of the digital recording / reproducing apparatus. Next, the user performs an operation for calling a predetermined scene to be cued. Then, the cue recording signal recorded in the electronic sticky note table is called, and the control means starts the video stream from the cue position. By selecting the cueing recording signal recorded in the electronic sticky note table, only the video scene desired to be viewed can be easily viewed. Also, when the video stream is played back from this cueing position, the purchase desired data is transmitted to the digital recording / playback device, so that the screen is switched to the product purchase screen related to the played back video stream, and the user purchases the product It becomes possible.

(Claim 5)
The invention according to claim 5 limits the product purchase system according to any one of claims 1 to 4.
In the product data server, when the product data corresponding to the product data request signal is not extracted by the product data extracting means, a seller who can sell the product related to the product data not extracted is displayed on the Internet. Sales applicant recruitment data transmitting means for transmitting sales applicant recruitment data for recruitment to a predetermined recruitment site; Request product sales data receiving means for receiving requested product sales data relating to a seller who has made a successful bid on the recruitment site; Request product sales data transmitting means for transmitting the received requested product sales data to the digital recording / reproducing device, and the control means of the digital recording / reproducing device outputs the requested product sales data to the television. .

(Function)
If the product data extraction means cannot extract the product data corresponding to the product data request signal from the product data server, the sales request is made in order to recruit sellers who can sell the product related to the product data that could not be extracted. The recruitment data transmission means transmits the sales applicant recruitment data to the recruitment site. In the recruitment site, the seller who can sell the product who saw the sales applicant recruitment data makes a successful bid, and the product sales data receiving means receives the product sales data relating to the successful seller. Then, the merchandise sales data transmitting means transmits the merchandise sales data received by the merchandise sales data receiving means to the digital recording / reproducing apparatus. The control means of the digital recording / reproducing apparatus causes the product sales data to be output to the television.
The product that the user wants to purchase may not exist in the product data server. In such a case, it is clear that there is a need for the product, and the probability of the establishment of a commercial transaction is improved by recruiting a person who wants to sell the product and introducing it to the user.

(Claim 6)
The invention described in claim 6 limits the commodity purchase system according to any one of claims 1 to 5.
That is, the index table includes CM information character data specifying product data related to the CM video, and the CM information character data includes a CM sponsor name, a service name or a product name related to the CM sponsor, and a CM appearance. It is characterized by including a business name to which a person name, CM name, CM insertion music, and CM sponsor belong.

(Function)
According to the invention described in claim 6, the CM information character data includes a CM sponsor name, a service name or a product name related to the CM sponsor, a CM performer name, a CM name, a CM insertion song, and a business type to which the CM sponsor belongs. Since it is included, it is possible to search for product data by relying on a slight impression and the like, so that the search efficiency is improved.

(Claim 7)
The invention according to claim 7 limits the commodity purchase system according to any one of claims 1 to 6.
The index table includes program information character data related to the program video, and the program information character data has a link structure with the product data stored in the product data server, so that the product data can be easily searched. It was.

(Function)
The invention according to this claim enables the user to extract data about a product associated with a program video (willing to purchase) as required by the user, not a video directly related to the product like a CM video. ing. Specifically, the following operations are performed.
The program information character data is linked to product data stored in the product data server. The program information character data is associated with product data relating to products related to the video in the program. For this reason, the user can also search for products associated with the program video.
For example, if the program is “Hokkaido travel program”, a plurality of products such as “cheese” and “wine” introduced in the “Hokkaido travel program” are recorded as program information character data. The program information character data such as “cheese” and “wine” is linked to product data such as “cheese” and “wine” stored in the product data server. Thus, the user can search for products related to the video even while viewing the program video.

(Claim 8)
The invention described in claim 8 limits the product purchase system described in claims 1 to 7.
That is, the product data server includes a purchase request data receiving unit that receives the purchase request data transmitted from the purchase request data transmitting unit, and a price settlement unit that executes the price settlement of the product using the received purchase request data It is characterized by comprising.

(Glossary)
The “price settlement means” is, for example, a billing system that is generally popular in Internet shopping. In addition to bank net payment that can be paid from an account such as a post office or a bank, credit card payment that can be paid using a credit card, cash on delivery of goods, etc., an escrow service may be adopted. There may be a case where a server for price settlement having a price settlement function is separately provided.

(Function)
The purchase request data receiving unit receives the purchase request data transmitted from the purchase request data transmission unit, and the price settlement unit executes price settlement for the product using the received purchase request data. The user of the digital recording / reproducing apparatus can perform a series of processing from the intention to purchase the product related to the video being reproduced to the payment to the user using this system.

(Claim 9)
The invention described in claim 9 limits the product purchase system described in claims 1 to 8.
The product data server includes related product data regarding a product related to the product related to the product data, including a link structure with the product data.

(Glossary)
The “product related to the product related to the product data” is a product having a predetermined relationship with the product related to the product data. For example, if the product related to the product data is a finished product, the related products are consumables of the finished product, assembly tools, and the like. If the product related to the product data is “blue jeans worn by talent K”, the related product data is a product similar in taste to “blue jeans worn by talent K”. Products with similar tastes are those with different colors and very similar designs such as “Black Jeans with Talent K”.
The related product data is highly advantageous especially when the product data is clothes such as clothes. In general, many users have the desire to wear clothes worn by talents and to have the same appearance. However, if someone else is wearing the exact same clothes, you will be hesitant to assume that you are very awkward. On the other hand, “Black Jeans with Talent K”, which is related product data, will satisfy you with the same appearance as the talent, and even if you meet other people who have purchased the same product, This is because it is expected that there are many users who can take off.
In the above case, in addition to “blue jeans worn by talent K”, product data “black jeans worn by talent K” as related product data is also stored in the product data server.

(Function)
The merchandise data server also records related merchandise data related to merchandise related to the merchandise data, and the related merchandise data includes a link structure with the merchandise data. For this reason, as a user, room for product selection widens, and product purchase with excellent responsiveness becomes possible.

(Claim 10)
A tenth aspect of the present invention relates to a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video, and connectable to a television capable of reproducing and outputting the recorded video stream.
That is, an index table receiving means for receiving an index table from an index server storing an index table including start time and end time and character information of program video or CM video of a video stream, and product data related to the program video or CM video Product data receiving means for receiving the product data from the product data server storing the data, and using the received index table, the television can reproduce the video and the product data received by the product data receiving means can be output to the television. It comprises control means and purchase request data transmission means for transmitting purchase request data for the product data output to the television to the product data server.

The invention according to claim 10 is an index server storing an index table including start and end times and character information of a program video or CM video in a video stream, and a product storing product data related to the program video or CM video. Used with data servers. The digital recording / reproducing apparatus according to the present invention can receive and transmit data via the Internet with the index server and the product data server.
The system constituted by the digital recording / reproducing apparatus, the index server, and the product data server performs the operation described in claim 1.

(Claim 11)
The invention described in claim 11 limits the digital recording / reproducing apparatus described in claim 10.
That is, a product data request signal detecting means for detecting a product data request signal for requesting detailed product data related to the reproduced video, and a product for transmitting to the product data server that the product data request signal has been detected. Data request signal transmitting means, wherein the product data receiving means receives the product data transmitted by the product data server extracting product data corresponding to the product data request signal.

(Claim 12)
The invention according to claim 12 limits the digital recording / reproducing apparatus according to claim 10 or claim 11.
That is, when the user performs an operation for requesting the cueing of a predetermined scene during the reproduction of the video stream, the cueing secured in advance in the predetermined area of the recording means of the digital recording / reproducing apparatus by the operation is performed. An electronic sticky note table in which a cueing signal as a position is recorded, and the control means extracts the cueing signal from the electronic sticky note table and extracts the cueing signal by an operation of calling the user's cueing signal. The video stream corresponding to the cue signal is started by matching the cue signal and the video stream.

(Claim 13)
A thirteenth aspect of the present invention relates to a control program for a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video and connectable to a television capable of reproducing and outputting the recorded video stream.
The program includes an index table receiving procedure for receiving an index table from an index server storing an index table including start time and end time of a video stream or CM video of a video stream and character information, and program video or CM video. Product data reception procedure for receiving product data from a product data server storing product data, and control for causing the television to play a video stream and outputting the product data received by the product data receiving means to the television using the received index table A computer program for causing a control computer of a digital recording / reproducing apparatus to execute a procedure and a purchase request data transmission procedure for transmitting purchase request data for the product data output to a television to the product data server It is a non.

(Claim 14)
The invention described in claim 14 also relates to a control program for a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video and connectable to a television capable of reproducing and outputting the recorded video stream.
The program includes an index table receiving procedure for receiving an index table from an index server that stores an index table including start and end times and character information of a program video or CM video of a video stream, and a television using the received index table. A control procedure for playing a video, a product data request signal detection procedure for detecting a product data request signal for requesting detailed product data related to the played video, and a notification that the product data request signal has been detected. Product data request signal transmission procedure to be sent to the product data server, product data reception procedure to receive product data related to the product data request signal from the product data server, and product data output to output the received product data to the TV And sequentially, a computer program was decided to execute a purchase-requested data transmission step of transmitting the purchase request data for the product data output to the television to the commodity data server, the control computer of the digital recording and reproducing apparatus.

(Claim 15)
The invention according to claim 15 limits the computer program according to claim 13 or claim 14.
In other words, for undisclosed products that are not yet stored in the product data server as product data related to program video or CM video, undisclosed for recruiting sellers who can sell the undisclosed products on the Internet Sales rights data transmission procedure for sending product sales rights data to a predetermined sales rights solicitation site,
An undisclosed product data receiving procedure for receiving undisclosed product data for receiving undisclosed product data that is sales data related to the undisclosed product from a seller who has made a successful bid at the sales right solicitation site;
15. The computer program according to claim 13, wherein the control computer of the digital recording / reproducing apparatus executes a product data addition procedure for adding received undisclosed product data to already stored product data.

(Claim 16)
The invention described in claim 16 limits the computer program according to any one of claims 13-15.
That is, when the user performs an operation for requesting the cueing of a predetermined scene during the reproduction of the video stream, the cueing secured in advance in the predetermined area of the recording means of the digital recording / reproducing apparatus by the operation is performed. An electronic sticky note table in which a cueing signal as a position is recorded, and the control procedure extracts the cueing signal from the electronic sticky note table and extracts the cueing signal by an operation of calling the cueing signal of the user; The video stream corresponding to the cue signal is started by matching the cue signal and the video stream.

The computer program according to any one of claims 13 to 16 can be provided by being stored in a recording medium. Here, the “recording medium” is a medium that can carry a program that cannot occupy space by itself, such as a flexible disk, a hard disk, a CD-R, an MO (magneto-optical disk), a DVD- R and the like.
It is also possible to transmit from a computer storing the program according to the present invention to another digital recording / reproducing apparatus through a communication line.

According to the first to ninth aspects of the present invention, when a user who is viewing a video recorded by analog broadcasting is interested in a product or service related to the video, product information or We were able to provide a system capable of purchasing products.
According to the invention described in claims 10 to 12, when a user who is viewing a video recorded with analog broadcasting is interested in a product or service related to the video, the product information or It was possible to provide a digital recording / playback apparatus capable of purchasing products.
According to the inventions of claims 13 to 16, when a user who is viewing a video recorded with an analog broadcast is interested in a product or service related to the video, product information or It was possible to provide a control program for a digital recording / reproducing apparatus capable of purchasing a product.
According to the present invention, detailed information on products can be provided to recorded viewers in a timely manner, and the product can be purchased on the spot while watching the video through the CM and the program video. Contributes to improving the sales promotion effect based.

The present invention will be described in more detail with reference to embodiments and drawings. The drawings used here are FIGS. 1 to 12.
FIG. 1 is a schematic diagram showing the overall configuration of a product purchasing system according to the present invention, FIG. 2 is a block diagram showing the hardware configuration of a digital recording / reproducing apparatus, and FIG. 3 is the hardware of an index server. FIG. 4 is a diagram illustrating the relationship between the video stream and the index table, and FIG. 5 is a block diagram illustrating the hardware configuration of the CM product data server.
FIG. 6 is a diagram for explaining the correspondence between the CM information character data stored in the index table and the CM video. FIG. 7 shows that the shopping execution button is pressed while the program video is displayed on the TV. It is the figure which showed the screen displayed sometimes.
FIG. 8 is a flowchart showing processing from the CM video screen to product purchase, FIG. 9 is a diagram showing a screen displayed when the shopping execution button is pressed in the CM video, and FIG. FIG. 11 is a diagram showing a product detail description and a purchase screen to be transferred when a predetermined product is selected, FIG. 11 is a diagram showing a screen displayed when the CM search function is executed, and FIG. FIG. 5 is a diagram showing a CM search result screen displayed using a CM search function.

  As shown in FIG. 1, the product purchase system is a system that allows a product of CM video displayed on a television 50 to be quickly transferred to a purchase procedure with a single button, and includes a video stream composed of program video and CM video. Is stored, the index server 30 having a function of transmitting a playback signal of a video stream to the digital recording / reproducing apparatus 10, and the video stream output from the digital recording / reproducing apparatus 10 is displayed. The TV 50 is composed of a CM product data server 60 in which product data related to CM video is stored. The digital recording / reproducing apparatus 10, the index server 30, and the CM product data server 60 are systems connected to the Internet via communication means.

  When purchasing a product related to the CM video, when the user operating the digital recording / reproducing apparatus 10 presses the “shopping execution button” of the remote controller 40 while the CM video is displayed on the screen of the TV 50, The product database 63 is searched for product data related to the CM video when the “shopping execution button” is pressed with respect to the CM product data server 60. When the corresponding product data is extracted from the product database 63, the product data is transmitted to the digital recording / reproducing apparatus 10 and displayed on the television screen. The user can perform shopping by selecting desired product data from the product data displayed on the screen of the television 50.

(Digital recording and playback device)
FIG. 2 shows a hardware configuration of the digital recording / reproducing apparatus 10. The digital recording / reproducing apparatus 10 selects an antenna 11 that receives a radio wave of a television signal from the TV 50, a plurality of radio waves that are received by the antenna 11 as a radio wave of a channel specified by a user, and demodulates the analog television signal. Tuner 12 and A / D converters 13a and 13b for converting analog signals from the plurality of tuners 12 into video and audio digital signals, respectively.
Of the digital signals converted by the A / D converters 13a and 13b, the MPEG encoder 14 that receives a video signal, the audio encoder 15 that receives an audio signal, and the MPEG encoder 14 and the audio encoder 15 compress and encode them. Multiplexer 16 that receives the received video signal and audio signal, multiplexes the compression-encoded stream and converts it into an MPEG system stream (video stream), and a plurality of hard disk drives that record program video and are randomly accessible (Hereinafter referred to as HDD) 17 (17a, 17b), an HDD control unit 18 for performing data writing, reading and various controls on the HDD 17, and an MPEG stream read from the HDD 17 as a video signal It comprises a demultiplexer 19 for separating the stream of stream and the audio signal, and a MPEG decoder 20 for receiving a stream of video signals.
In addition, an audio decoder 21 that receives an audio signal stream and a video signal stream decoded by the MPEG decoder 20 are received, and the received video signal is converted into an analog signal and output to a TV analog / digital (D / A). A converter 22a and a D / A converter 22b that receives the audio signal stream decoded by the audio decoder 21, converts the received audio signal into an analog signal, and outputs the analog signal to a speaker or the like are provided.

A CPU 23 for controlling the entire digital recording / reproducing apparatus 10, a work area of the CPU 23 and a system stream are temporarily stored, and a memory 24 used as a work area for recording in the HDD 17, a remote controller 40, and a digital recording A signal receiving unit 25 that receives various input signals from the input unit 28 of the reproducing apparatus main body and transmits the input signals to the CPU 23 is provided. The network controller 26 is connected to a LAN and a WAN, can communicate with the Internet, and has a function of receiving EPG and time data and a function of transmitting viewing data related to the user.
The network controller 26 includes a real-time clock 26b that accesses a time server using NTP (Network Time Protocol), inquires about the current time, and synchronizes time data. Furthermore, an OSD (On Screen Display) 27 that enables menu operation by overlaying a menu screen while displaying the video when the program video is played back or edited, and a recorded program video on a DVD or the like And a DVD drive 29 for recording on the optical disc.

When the digital recording / reproducing apparatus 10 receives the reproduction signal of the video stream, the digital recording / reproducing apparatus 10 reproduces the program video and the CM video on the screen of the television 50 and receives the shopping execution signal transmitted from the user; When receiving a shopping execution signal, a CM video display discriminating means for discriminating whether or not a predetermined CM video is displayed on the screen of the television 50 is provided.
Further, when the CM video display determination means determines that the CM video is displayed on the television 50, the product data request signal corresponding to the displayed CM video is sent to the CM product data server 60 to the network controller 26. Product data request signal transmitting means for transmitting via

The digital recording / reproducing apparatus 10 further receives the product data transmitted from the CM product data server 60, and displays the product data on the screen of the television 50 and the product data display unit. When the user selects predetermined product data from the plurality of product data, the product data selection signal receiving means for receiving the selected product data, and the CM product data server 60 using the product data selection signal as purchase desired data. Purchase request data transmission means for transmitting to the device.
Here, the “video stream” is an analog video signal recorded on the HDD 17 of the digital recording / reproducing apparatus 10 and composed of two videos: a program video that is a TV program video and a CM video that is a TV commercial video. Thus, the program video and CM video recorded in this video stream are identified and reproduced by the index table 30 comprising various index information.

  The CM video display discriminating means determines whether or not the CM video is normally displayed on the television 50 in the video stream being played back by the digital recording and playback device 10 when the user presses the shopping execution button of the remote controller 40. It is a function to discriminate. If it is determined that a program video is displayed instead of a CM video, an error display is output on the television screen and a shopping execution signal is not accepted. However, when the product data is introduced in the program video, the program video is transferred to the product data purchase screen.

  The purchase request data is data transmitted to the CM product data server 60 in order to purchase the product selected by the user. In this purchase request data, an identifier for receiving a royalty when a product is purchased from the digital recording / reproducing apparatus 10 at a shopping site of the CM product data server 60 is recorded. That is, the identifier proves to the CM sponsor who provides the CM video that “the product is sold via the digital recording / reproducing apparatus 10”. You may make it employ | adopt the form of an affiliate system using this.

(Index server)
FIG. 3 is a diagram illustrating a hardware configuration of the index server 30.
The index server 30 is connected to the digital recording / reproducing apparatus 10 via the communication means 36, and when the digital recording / reproducing apparatus 10 receives a program video and CM video reproduction signal from the remote controller 40 or the like, It has a function of distributing index information for determining whether to play back video and CM video to a digital recording / playback apparatus.

  The distributed index information includes a “recording position table” that records the start position and end position of program video and CM video, and “program information that specifies the broadcast station, program title, broadcast date, and broadcast time of each program video. "Table" and company name, product name, broadcast date, broadcast time, "CM information table" that identifies performers and CM songs, and cue signals for the user to mark specific scenes in the video stream. It is configured as an index table 33 having a plurality of pieces of index information such as “electronic tag table”.

  The hardware configuration of the index server 30 includes a CPU (Central Processing Unit), a main memory, and the like, and includes various types of data such as an arithmetic processing unit 31 that performs various types of arithmetic processing, an operating system, application software, and the like described above. In addition to each table, a storage unit 32 for storing program information character data for searching for program videos and an index table 33 in which CM information character data for searching for CM videos are recorded, and input means such as a mouse and a keyboard 34, display means 35 such as a display, communication means 36 that can be connected to an electric communication line such as the Internet or an intranet, output means 37 that can output various data to a printer or the like, and an input / output port 38 that is an input / output unit for various data It is configured with.

Here, the relationship between the video stream and the index table 33 will be described with reference to FIG.
4A is a video stream diagram showing the recording positions of the program video and CM video recorded in the HDD 17, and FIG. 4B is a “recording position table” and a “program information table” from the top. And a “CM information table”.

The recording position table holds information [ID], [start position] and [end position]. For example, in the ID “program 1”, it can be seen that the start position is “A1” and the end position is “A2”. The ID “CM1” holds information that the start position is “A2” and the end position is “A3”.
The program information table holds information such as [ID], [broadcast station], [program title], [broadcast date], and [broadcast time]. For example, in the ID “program 1”, the broadcast station is “Buji TV”, the program title is “when you laugh”, the broadcast date is “October 1”, and the broadcast time is “12: 00 to 12: 54”. It has become.
The CM information table holds information such as [ID], [Company name], [Product name], [Broadcast date], [Broadcast time], [Performer], and [CM song]. For example, in the ID “CM1”, the company name is “Hoyota”, the product name is “Crown”, the broadcast date is “October 1”, the broadcast time is “12:00: 00-12: 54:30”, appearance The person is “Yakusho Hiroshi” and the CM song is “In the Wind”.

  That is, each table functions as a time stamp as the date and time information when the program video and CM video are recorded in the digital recording / reproducing apparatus 10, and in the program video, the program title and program corner, and in the CM video, the company name and product By holding various types of index information such as names and performers, it is possible to reproduce and display program videos and CM videos with more detailed settings.

(CM product data server)
FIG. 5 is a diagram illustrating a hardware configuration of the CM product data server (product data server) 60.
The CM merchandise data server 60 is one of computers that operate a so-called “shopping mall” composed of a plurality of shopping sites (electronic stores). In this shopping mall, a tenant user who has signed a contract with an operator constructs a shopping site as a virtual store in the Web space of the CM product data server 60, and a user who accesses the shopping site via the Internet purchases a product. It will be operated by doing.

  The hardware configuration of the CM product data server 60 includes a CPU, a main memory, and the like, an arithmetic processing unit 61 that performs various arithmetic processes, a storage unit 62 that stores various data such as an operating system and application software, and CM video. A product database 63 in which a plurality of product data related to the product is stored, an input unit 64 such as a mouse or a keyboard, a display unit 65 such as a display, a communication unit 66 connectable to an electric communication line such as the Internet or an intranet, and various data An output unit 67 capable of outputting to a printer or the like and an input / output port 68 serving as an input / output unit for various data are provided.

The CM product data server 60 has at least the following functions.
Product data request signal receiving means for receiving the product data request signal transmitted by the product data request signal transmitting means of the digital recording / reproducing apparatus 10, product data stored in advance in the product database 63 based on the received product data request signal Product data extracting means for extracting corresponding product data, product data transmitting means for transmitting the extracted product data to the digital recording / reproducing apparatus 60, and purchase request for receiving purchase request data transmitted from the digital recording / reproducing apparatus 10 Data receiving means and price settlement means for executing price settlement for the product based on the received purchase request data are provided.

(Product database)
The product database 63 is an external storage device formed as a part of the storage unit of the CM product data server 60, and is a database in which a plurality of product data related to program videos or CM videos are stored. More specifically, a plurality of product data in a plurality of shopping sites managed by the CM product data server 60 are stored. For example, when the product information related to the program video or CM video selected by the user is designated as “product Z” by the CM information character data in the index table 33, the “product Z” is provided. It is assumed that there are 50 shopping sites in the shopping mall. In this case, all “products Z” of 50 stores are extracted and transmitted to the digital recording / reproducing apparatus 10 so that they can be displayed on the television 50.

(Price settlement)
The payment system in the product purchase system employs a billing system that is generally popular in Internet shopping. This mainly includes bank net payments that can be paid from accounts such as post offices and banks, credit card payments that can be paid using credit cards, and cash on delivery of goods. Also good. In some cases, a payment server having a payment function is separately provided. In this case, it is a server connected to the CM merchandise data server 60 by an intranet or the like, physically separated from the CM merchandise data server 60 by a firewall, and user personal information by a data encryption function such as SSL. Payment is realized by encrypting.
Moreover, the server for a shopping site which provides the product data relevant to a program image | video or CM image | video also corresponds to the server for payment. That is, if a payment server is provided separately from the CM product data server 60, shopping can be performed safely.

(CM information character data)
FIG. 6 is a diagram for explaining the correspondence between the CM information character data stored in the index table 33 and the CM video.
As shown in FIG. 6, the index table 33 stores CM information character data that corresponds to each CM video and is necessary for searching and extracting product data from the product database 63.

The CM information character data includes [ID] for specifying the CM video from the left, [Company name] of the CM sponsor, and [Product name]. In CM video 1, since the company name provided is [XX Electric Co., Ltd.] and the product name is [V-PC3000], the CM information character data corresponding to CM video 1 is [XX]. Electric Co., Ltd.] and [V-PC3000]. In addition, in the CM video 2, the providing company name is [△△ confectionery] and the product name is [limited pudding], so the CM information character data corresponding to the CM video2 is [△△ confectionery]. And [Limited pudding].
Although omitted for convenience of explanation, in addition to the above-mentioned [company name] and [product name], the CM information character data includes “CM performer name”, “CM name”, “CM insertion song” and In some cases, data such as “industry to which the CM sponsor belongs” is included.

  When product data is associated with a program video, a plurality of sponsors or a plurality of products may be applicable. For this reason, a plurality of sponsor names and product names exist in the CM information character data. In this case, a plurality of sponsors and products are displayed in a list and can be appropriately selected according to the user's option.

(Product purchase from program video)
In the embodiment described above, a system capable of purchasing a product from a CM has been described. However, in the system according to the present invention, a product can be purchased from a program video. This is realized by associating product data stored in the product database 63 with “program information character data”. That is, in addition to the CM video, if a product is arranged in the program video or a product is introduced as the program video, the product can be purchased from the program video.
In other words, data about a product associated with a program video (willing to be purchased) can be extracted as required by the user, not a video directly related to the product like a CM video.

The program information character data is linked to product data stored in the product data server. The program information character data is associated with product data relating to products related to the video in the program. For this reason, the user can also search for products associated with the program video.
For example, if the program is “Hokkaido travel program”, a plurality of products such as “cheese” and “wine” introduced in the “Hokkaido travel program” are recorded as program information character data. The program information character data such as “cheese” and “wine” is linked to product data such as “cheese” and “wine” stored in the product data server. Thus, the user can search for products related to the video even while viewing the program video.
The CM product data server 60 includes product data related to the program video, and is a server used when purchasing a product from the program video. However, it may be separately installed as a program product data server so that only products related to the program video are stored in the product database and respond to a response from the user.

  FIG. 7 is a screen displayed when the shopping execution button is pressed while the program video is displayed on the television 50. That is, when the user presses the shopping execution button, a plurality of products introduced in the program video are overlaid on the lower side of FIG. When you select a specific product by sliding this product group, “Put in the shopping cart”, “Inquiry about product”, “Recommend to friends”, “Transfer information to PC”, “Cancel” Then, various selection items “End shopping mode” are displayed. Here, if a predetermined product is selected and an operation of “put into shopping basket” is performed, the screen shifts to a price settlement screen.

(Automatic product search)
Further, the CM product data server 60 has an automatic input function for product search information. This is because CM information character data is associated with each program video and CM video, so when the shopping execution button is pressed, based on the CM information character data stored in the index table 33, the related product data This function receives information and automatically executes a search. When the CM information character data is received, a search algorithm with the sponsor name and the product name as “and search” is used, and the search is automatically executed by pressing the shopping button. For example, in the case of CM video 1, the search is executed as [XX Electric Co., Ltd. * V-PC3000].

  That is, the CM product data server 60 searches and extracts product data corresponding to the CM information character data from the product database, using the CM information character data received via the digital recording / reproducing apparatus 10. A search for merchandise data associated with a program video or a CM video is executed using a shopping execution signal transmitted by the user as a trigger. For this reason, if it is normal, the input of the search formula which a user needs to implement before purchasing goods can be omitted.

(Purchase products from the CM video screen)
Next, processing from the CM video screen to product purchase will be described with reference to FIG.
The user transmits a shopping execution signal using the remote controller 40 of the digital recording / reproducing apparatus 10 when a desired CM video is displayed on the television screen (S101). The digital recording / reproducing apparatus 10 receives the shopping execution signal transmitted from the remote controller 40 (S102). When the reception of the shopping execution signal is detected, it is determined whether or not the CM video is normally displayed on the television 50 (S103). If a CM video is displayed on the TV 50, the network controller 26 establishes an Internet connection with the CM product data server 60, and sends a product data request signal corresponding to the displayed CM video to the CM product. It transmits to the data server 60 (S104). On the other hand, if no CM video is displayed on the television 50, a reception error is displayed on the television screen (S105).

  The CM product data server 60 receives the product data request signal (S106), and extracts the product data corresponding to the product data request signal from the product data stored in advance in the product database 63 (S107). Then, the extracted product data is transmitted to the digital recording / reproducing apparatus 10 (S108).

  When receiving the product data transmitted from the CM product data server 60 (S109), the digital recording / reproducing apparatus 10 displays the product data on the television 50 (S110). Here, when the user selects predetermined product data from among a plurality of product data displayed on the television 50 using the remote controller 40, the selected product data selection signal is transmitted (S111). Upon receiving the product data selection signal transmitted from the user (S112), the digital recording / reproducing apparatus 10 transmits the selected product data to the CM product data server 60 as purchase request data (S113). The CM product data server 60 receives the purchase request data (S114).

  FIG. 9 is a diagram showing a screen displayed when the shopping execution button is pressed in the CM video, and FIG. 10 is a detailed product description and purchase screen when store A is selected. Here, the CM video 1 shown in FIG. 7 will be described as an example.

  While viewing the television, the user displayed the personal computer [V-PC3000] of [XX Electric Co., Ltd.] on the television screen and showed interest in this personal computer. For this reason, the user has pushed the shopping execution button using the remote controller 40. Then, the TV screen was switched, and the product image, price information, and detailed information of [V-PC3000] at a plurality of stores (store A, store B, store C in FIG. 10) were displayed. The price information is sorted in order of low price by default, but the setting can be arbitrarily changed by pressing a button in the upper part of the screen such as the order of the highest price or the latest order. In the detailed information, [V-PC3000] is a hyperlink, and by selecting this, product specifications, word-of-mouth information, etc. can be viewed.

  Here, the user desires to purchase at the cheapest store A, and selects [Purchase] at the right end. Then, it switches to the detailed explanation of the product information at the store A and the purchase screen. In this screen, as shown in FIG. 10, information such as specifications, images and prices of the [V-PC3000] selected by the user, and “add to shopping cart”, “inquiry about product”, “recommend to friends” , “Transfer information to PC” and “Cancel and exit shopping mode” are displayed.

  Since the user has decided to purchase at the store A, the user selects “Add to shopping cart” and proceeds to the settlement procedure. As a settlement procedure, a credit card settlement was selected. The user inputs user data such as name and address and card data related to a credit card in the input form, and transmits the data to the shopping site in a state encrypted by SSL. Note that these data inputs are facilitated by connecting a keyboard to an external input port (not shown) such as a USB mounted on the digital recording / reproducing apparatus 10.

As described above, when this system is used, when a user views a program video or a CM video output from the digital recording / reproducing apparatus 10 to a television screen, a product related to the program video or the CM video can be purchased. It becomes possible. The difference from normal Internet shopping is that the PC is started up, a web browser is started up, the Internet is connected, the product related to the program video and CM video is searched from the search engine, and the corresponding shopping site is moved to. It is a point that does not require various work to do. In other words, if there is a product that you are interested in, you can smoothly transition to a shopping site simply by pressing the shopping button while watching the program video or CM video.
In particular, the advantages for users who are not familiar with PC operations and the Internet (for example, elderly people) are great. Also, simply by pressing the shopping execution button, the CM product data server automatically performs a search based on the CM information character data. No mistakes will occur.

(CM search function)
In addition, this system has a CM search function on the digital recording / reproducing apparatus side. This is because, when the CM information character data input by the user is received, the CM image search means for searching for the CM image stored in the HDD 17 based on the received CM information character data, and the CM image searched by the CM image search means CM video playback means for extracting and playing back.
In this CM search function, when a user searches for a desired product using an input means such as a remote controller 40 or a keyboard, the CM video search means refers to the video stream of the HDD 17 and the CM information character used for the search. Search for CM video based on the data. Then, the CM video reproduction means extracts the searched CM video and reproduces and displays the CM video on the television screen.

  FIG. 11 shows a screen when the CM search function is executed. From the left, the CM search procedure is [A Line], [Ka Line], [Sa Line], [Ta Line], [Na Line], [Ha Line], [Ma Line], [Ya Line], [R Since [row] called [row] and [wa row] are arranged, the selection cursor 1 is slid up and down to move to the desired [row]. If [A] is selected here, the items [A], [I], [U], [E], and [O] are newly displayed. Slide the selection cursor 2 to the right. Then, the selection cursor 1 is slid up and down to move to a desired item. Here, if [A] is selected, the company name and performer name starting from [A] are newly displayed on the right side, and the displayed CM is selected using the selection cursor 1.

  FIG. 12 is a screen showing a CM search result displayed after selecting a CM. For example, when a CM search is performed using the CM information character data of [Sun Sun], the search result of [Sun Sun] is displayed. Here, since 26 CMs have been searched by the search, the [Sun-Sun] CM is displayed as [There were 26], and each searched CM is displayed in a list. From the left side, detailed CM information such as [company name], [CM title], [performer], etc. is displayed. If the user slides the selection cursor up and down to select a CM that the user desires to view, the selected CM is reproduced and displayed on the television 50.

  That is, providing the digital recording / reproducing apparatus 10 with a search function for only the CM video is convenient because the user can search for and play the CM video of the desired product or service at any time. Also, since the CM search function increases the user's opportunity to view the CM video, the CM sponsor can be expected to improve the CM effect. This contributes to sales promotion of goods and services.

  For viewers who use the 30-second skip function to skip the CM video and watch only the program video, there is a risk of losing the opportunity to browse products and services provided by the CM sponsor, which is not desirable for the CM sponsor. Met. However, even if this system is assembled using a digital recording / playback device equipped with a skip function, it offers an opportunity to purchase the CM sponsor's products searched by the CM search function. It is a suitable system.

(Auction function)
This system has an auction function. This is because, in the CM product data server 60, when the product data corresponding to the product data request signal is not extracted by the product data extraction means, the seller who can sell the product related to the product data not extracted. Sales applicant recruitment data sending means to send to the designated recruitment site for recruitment data for solicitation on the Internet, and request product sales to receive requested product sales data related to the seller who made a successful bid on the recruitment site This is realized by including data receiving means and requested product sales data transmitting means for transmitting the received requested product sales data to the digital recording / reproducing apparatus 10.

That is, when the product data extraction means cannot extract the product data corresponding to the product data request signal from the CM product data server 60, to recruit sellers who can sell the product related to the product data that could not be extracted. In addition, the sales applicant recruitment data transmission means transmits it to the recruitment site.
In the recruitment site, the seller who can sell the product who saw the sales applicant recruitment data makes a successful bid, and the requested product sales data receiving means receives the requested product sales data relating to the successful bidder. Then, the requested product sales data transmission unit transmits the requested product sales data received by the requested product sales data receiving unit to the digital recording / reproducing apparatus 10. The control means of the digital recording / reproducing apparatus 10 causes the requested product sales data to be output to the television. The product that the user wants to purchase may not exist in the CM product data server 60. In such a case, it is clear that there is a need for the product, and a business transaction is established by recruiting a person who wants to sell the product and introducing it to the user.

(Keyword sales rights)
In addition, this system has the following functions.
For undisclosed products that are not yet stored in the CM product data server 60 as product data related to program video or CM video, undisclosed for recruiting sellers who can sell the undisclosed products on the Internet The sales right data transmitting means for transmitting the merchandise sales right data to a predetermined sales right solicitation site, and the undisclosed product data as sales data regarding the undisclosed goods from the seller who has made a successful bid on the sales right solicitation site are received. Undisclosed product data receiving means and product data adding means for adding the received undisclosed product data to already stored product data.

  Here, “undisclosed product sales right data” means that the user of the product purchase system according to the present application needs to acquire the right to sell the undisclosed product so that the user can purchase the undisclosed product. Data. For example, quantity data that 500 undisclosed products must be prepared, sales price data that undisclosed products must be sold for 1,000 yen or less, and right compensation data related to financial conditions necessary for acquiring rights is there.

That is, it is assumed that there is a product that is not yet stored in the CM product data server 60 but is expected to be sold. On the other hand, there is a sales right soliciting site for recruiting sellers who want to sell such undisclosed products in advance, and undisclosed product selling right data is transmitted to the sales right soliciting site.
On the sales rights solicitation site, the seller who has made a successful bid for the undisclosed merchandise sales rights data related to the solicitation sends data (undisclosed merchandise data) such as the sales conditions of the undisclosed goods to the merchandise purchase system according to the present application. To do. The transmitted undisclosed product data is received by the undisclosed product data receiving means of the product purchase system according to the present application. The received undisclosed product data is added to the product data in the CM product data server 60. As a result, the undisclosed product becomes a product that can be purchased.

(Related product data)
In addition, the CM product data server 60 includes related product data related to the product related to the product data including a link structure with the product data. “Product to be” is a product having a predetermined relationship with the product related to the product data. For example, if the product related to the product data is a finished product, the related products are consumables of the finished product, assembly tools, and the like. If the product related to the product data is “blue jeans worn by talent K”, the related product data is a product similar in taste to “blue jeans worn by talent K”. A product with a similar taste corresponds to a product with a different color or a very similar design such as “Black Jeans with Talent K”.

The related product data is highly advantageous especially when the product data is clothes such as clothes. In general, many users have the desire to wear clothes worn by talents and to have the same appearance. However, if someone else is wearing the exact same clothes, you will be hesitant to assume that you are very awkward. On the other hand, “K-wearing black jeans”, which is related product data, is satisfying that it looks the same as the talent, and even if you meet another person who purchased the same product, if it is a different color, you can proceed to purchase. This is because it is expected that there will be many users.
In the above case, in addition to “blue jeans worn by talent K”, product data “black jeans worn by talent K” as related product data is also stored in the product data server. In other words, by providing the related product data in the CM product data server 60, the user can have more room for product selection and can purchase products with excellent responsiveness. Of course, this also applies to the field of personal computers and digital home appliances, which are rich in related equipment.

(Electronic sticky note function)
The digital recording / reproducing apparatus 10 has an electronic sticky note function. This is because, when a user performs an operation for requesting the cueing of a predetermined scene during reproduction of a video stream, the cueing secured in advance in a predetermined area of the recording means of the digital recording / reproducing apparatus by the operation is performed. An electronic sticky note table in which a cueing signal as a position is recorded, and the control means extracts the cueing signal from the electronic sticky note table by an operation of calling a user's cueing signal, and the extracted cueing By matching the signal and the video stream, the video stream corresponding to the cue signal is started.

  Here, the “electronic sticky note” is a cueing signal for the user to add a mark to a specific scene of the video stream, and is recorded in the electronic sticky note table. The electronic sticky note may be formed of a plurality of colors so that a plurality of users who use the digital recording / reproducing apparatus and the type of video can be identified.

  During the playback of the video stream, the user performs an operation for requesting cueing. As a result of this operation, a desired heading position is recorded as a heading signal on the electronic sticky note table of the HDD 17 of the digital recording / reproducing apparatus 10. Next, the user performs an operation for calling a predetermined scene to be cued. Then, the cue recording signal recorded in the electronic sticky note table is called, and the control means starts the video stream from the cue position. By selecting the cueing recording signal recorded in the electronic sticky note table, only the video scene desired to be viewed can be easily viewed. Further, when the video stream is reproduced from this cueing position, the purchase desired data is transmitted to the digital recording / reproducing apparatus 10 to shift to the product purchase screen related to the reproduced video stream, and the user purchases the product. Is possible.

(Second embodiment)
FIG. 13 is a diagram showing a second embodiment according to the present invention. In the second embodiment, when the detailed browsing button of the remote controller 40 is pressed in a state where the CM video output from the digital recording / reproducing apparatus 10 is displayed on the television 50, the infomercial data related to the CM video is displayed. It is a system.
That is, a digital recording / reproducing apparatus 10 in which a video stream composed of program video and CM video is stored, a television 50 on which a video stream output from the digital recording / reproducing apparatus 10 is displayed, and a video stream in the digital recording / reproducing apparatus 10 The index server 30 having a function of transmitting the reproduction signal of the vehicle, the server 70 for the car manufacturer in which the infomercial data related to the CM video is stored, and the quotation request from the server 70 for the car manufacturer are received. The estimation server 72 has a function of calculating data. The vehicle manufacturer server 70, the estimation server 72, the digital recording / reproducing apparatus 10, and the index server 30 are connected via the network controller 26 (communication means). Internet connected It is a stem.

  Here, the infomercial data is video data that introduces information on a certain product or service over about 5 to 30 minutes. Here, it is possible for a user to browse infomercial data about a new car provided by a car maker on a television set at home.

A series of processing will be described with reference to FIG.
The user transmits a detailed browsing signal (detailed browsing button) using the remote controller 40 of the digital recording / reproducing apparatus 10 when the car manufacturer's CM video is displayed on the television screen (S201). The digital recording / reproducing apparatus 10 receives the detailed browsing signal transmitted from the remote controller 40 (S202). When the reception of the detailed browsing signal is detected, it is determined whether or not the CM video is normally displayed on the television 50 (S203). If the CM video is displayed on the TV 50, the network controller 26 establishes an Internet connection with the car manufacturer server 70, and sends a detailed data request signal corresponding to the displayed CM video to the car manufacturer. To the server 70 (S204). On the other hand, if no CM video is displayed on the television 50, a reception error is displayed on the television screen (S205).

  When receiving the detailed data request signal (S206), the car manufacturer server 70 extracts the infomercial data corresponding to the user's request from the plurality of infomercial data stored in advance in the infomercial database 71 (S207). Then, the extracted infomercial data is transmitted to the digital recording / reproducing apparatus 10 (S208).

  When the digital recording / reproducing apparatus 10 receives the infomercial data transmitted from the car manufacturer server 70 (S209), the digital recording / reproducing apparatus 10 displays an infomercial reception completion signal and a message on the screen to prompt the user to view. The user uses the remote controller 40 to view and view infomercial video data such as the features and specifications of new car data on the television 50 via dedicated software installed in the digital recording / reproducing apparatus 10 for viewing.

  In addition, a link button for estimating a car is embedded in the video data, and a function for receiving a request for quotation from a user is provided. That is, when the user selects the displayed estimate link, the selected estimate request signal is transmitted to the digital recording / reproducing apparatus 10 (S211). When the digital recording / reproducing apparatus 10 receives the estimation request signal transmitted from the user (S212), the digital recording / reproducing apparatus 10 calculates the estimated data of the requested vehicle with reference to the estimation server 72 (S213), and calculates the calculated estimation data. It transmits to the digital recording / reproducing apparatus 10 (S214).

  The digital recording / reproducing apparatus 10 receives the transmitted estimation data (S215), and displays the estimation result on the television screen (S216). This estimate data can be stored in storage means such as HDD installed in the estimate server 72 by inputting various user data such as address, name, and telephone number. You can use it when you have a business talk at a car dealership.

  Further, when the digital video recording / reproducing apparatus 10 plays the CM video, the user can simply browse the infomercial data related to the CM video provided by the car maker simply by pressing the detailed browsing button. And if you like the car by browsing, you can go straight to the estimation procedure. In addition, for car manufacturers that provide CM images, the probability of seeing more infomercial data provided by the car manufacturer is increased, so this also increases the probability from estimation to purchase. preferable. Note that the date when the request for the infomercial video is requested may be different from the date when the request for the quotation is viewed from the downloaded infomercial. This is because infomercial data is video data, so it has a large capacity and is expected to take a long time to download.

  In addition, the billing system in the second embodiment may be arbitrary. For example, a period during which infomercial data flows can be set by pressing a detailed browsing button during CM between the system and a sponsor (car manufacturer) in advance. In addition, the contract period system for charging a predetermined fee according to the period, the number of times of browsing requests for which the detailed browsing button is pressed from the digital recording / reproducing apparatus 10 and the number of times the estimated request button is pressed are recorded. There are methods such as a pay-as-you-go system that charges car manufacturers according to the number of times.

  In addition, embodiment mentioned above is only an illustration to the last, and this invention is not limited to said embodiment.

It is the schematic which shows the whole structure of the goods purchase system which concerns on this invention. It is the block diagram which showed the hardware constitutions of the digital recording / reproducing apparatus. It is the block diagram which showed the hardware constitutions of the index server. It is a figure explaining the relationship between a video stream and an index table, (a) is a figure of the video stream which showed the recording position of a program video and CM video, (b) is a "recording position table" from the top. FIG. 4 shows a “program information table” and a “CM information table”. It is the block diagram which showed the hardware constitutions of CM merchandise data server. It is a figure explaining the correspondence of CM information character data memorize | stored in the index table and CM image | video. It is the figure which showed the screen displayed when a shopping execution button was pushed in the state in which the program image | video was displayed on the television. It is the flowchart which showed the process from CM video screen to goods purchase. It is the figure which showed the screen displayed when a shopping execution button is pushed during CM video. It is the figure which showed the detailed product description and purchase screen which are shifted when a predetermined product is selected. It is the figure which showed the screen displayed when performing CM search function. It is the figure which showed the CM search result screen displayed using the CM search function. It is the schematic shown about the whole system in 2nd embodiment. It is the flowchart which showed each process of the whole system in 2nd embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Digital recording / reproducing apparatus 11 Antenna 12 Tuner 13a, 13b Analog digital (A / D) converter 14 MPEG encoder 15 Audio encoder 16 Multiplexer 17 HDD (hard disk) 17a Continuous recording HDD
17b Storage HDD
18 Hard disk controller (HDD controller)
19 Demultiplexer 20 MPEG Decoder 21 Audio Decoder 22 Digital Analog (D / A) Converter 23 CPU 24 Memory 25 Signal Receiver 26 Network Controller 26b Real Time Clock 27 OSD
28 Input unit 29 DVD drive 30 Index server 33 Index table 40 Remote controller 50 Television 60 CM product data server 63 Product database 70 Car manufacturer server 71 Infomercial database 72 Estimate server

Claims (16)

A digital recording / reproducing system including a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video and a television capable of reproducing and outputting the recorded video stream. An index server that stores an index table that includes start time, end time, and character information, and a product data server that stores product data related to program video or CM video are sent to the digital recording / reproducing apparatus via the Internet. And a product purchase system capable of transmitting product data,
The digital recording / reproducing apparatus includes data receiving means for receiving an index table;
Product data receiving means for receiving product data from the product data server;
Control means for causing the television to reproduce the video stream using the received index table and outputting the product data to the television;
A product purchase system comprising purchase request data transmission means for transmitting purchase request data for the output product data to the product data server. In the digital recording / reproducing apparatus, a product data request signal detecting means for detecting a product data request signal for requesting detailed product data related to the reproduced video,
Product data request signal transmitting means for transmitting to the product data server that the product data request signal has been detected,
The product data server includes a request signal receiving unit that receives the product data request signal transmitted by the product data request signal transmitting unit,
Product data extracting means for extracting product data corresponding to the product data request signal with reference to a product database stored in advance;
The commodity purchase system according to claim 1, further comprising commodity data transmitting means for transmitting the extracted commodity data to the digital recording / reproducing apparatus. Undisclosed product sales for recruiting online sellers who can sell undisclosed products for undisclosed products that are not yet stored in the product data server as product data related to program video or CM video Sales right data transmitting means for transmitting the right data to a predetermined sales right soliciting site;
Undisclosed product data receiving means for receiving undisclosed product data that is sales data related to the undisclosed product from a seller who has made a successful bid on the sales right solicitation site;
Product data adding means for adding received undisclosed product data to already stored product data;
The product purchasing system according to claim 1, further comprising: In the index table in the digital recording / reproducing apparatus, when a user performs an operation for requesting the cueing of a predetermined scene during reproduction of a video stream, the operation of the recording unit of the digital recording / reproducing apparatus is performed by the operation. An electronic sticky note table in which a cueing signal as a cueing position secured in advance in the area is recorded,
The control means, based on an operation of calling the cue signal by a user operation, to extract the corresponding cue signal from the electronic sticky note table,
4. The product purchasing system according to claim 1, wherein a video stream corresponding to the cue signal is started by matching the extracted cue signal and the video stream. The product data server
If the product data corresponding to the product data request signal is not extracted by the product data extraction means, the sales request for recruiting online sellers who can sell the product related to the product data not extracted Sales applicant recruitment data transmission means for transmitting the recruitment data to a predetermined recruitment site;
Request product sales data receiving means for receiving requested product sales data relating to a seller who has made a successful bid on the recruiting site;
Request product sales data transmitting means for transmitting the received request product sales data to the digital recording / reproducing apparatus,
5. The product purchase system according to claim 1, wherein the control means of the digital recording / reproducing apparatus outputs requested product sales data to a television. The index table includes CM information character data for specifying product data related to the CM video,
The CM information character data includes a CM sponsor name, a service name or a product name related to the CM sponsor, a CM performer name, a CM name, a CM insertion song, and a business type to which the CM sponsor belongs. The product purchasing system according to any one of claims 1 to 5. The index table includes program information character data related to the program video,
The product purchase system according to any one of claims 1 to 6, wherein the program information character data has a link structure with product data stored in a product data server, thereby facilitating search with product data. .   The product data server includes purchase request data receiving means for receiving the purchase request data transmitted from the purchase request data transmitting means, and price settlement means for executing price settlement of the product using the received purchase request data. The product purchase system according to any one of claims 1 to 7, further comprising:   9. The product data server according to claim 1, wherein the product data server includes related product data about a product related to the product related to the product data, including a link structure with the product data. The product purchase system described. A digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video, and connectable to a television capable of reproducing and outputting the recorded video stream,
Index table receiving means for receiving an index table from an index server storing an index table including start time and end time of a video stream or CM video and text information;
Product data receiving means for receiving product data from a product data server storing product data related to a program video or a CM video;
Control means capable of causing the television to reproduce video using the received index table and outputting the product data received by the product data receiving means to the television;
A digital recording / reproducing apparatus comprising: purchase request data transmission means for transmitting purchase request data for the product data output to a television to the product data server. Product data request signal detection means for detecting a product data request signal for requesting detailed product data related to the reproduced video;
Product data request signal transmitting means for transmitting to the product data server that the product data request signal has been detected,
The digital recording / reproducing apparatus according to claim 10, wherein the product data receiving means receives the product data extracted and transmitted by the product data server corresponding to the product data request signal. When the user performs an operation for requesting the cueing of a predetermined scene during the reproduction of the video stream, the cueing position secured in advance in the predetermined area of the recording means of the digital recording / reproducing apparatus by the operation With an electronic sticky note table that records the cue signal of
The control means extracts a corresponding cue signal from the electronic sticky note table by an operation for calling the cue signal of the user,
The digital recording / reproducing apparatus according to claim 10 or 11, wherein a video stream corresponding to the cue signal is started by matching the extracted cue signal and the video stream. A control program for a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video and connectable to a television capable of reproducing and outputting the recorded video stream,
The program includes an index table receiving procedure for receiving an index table from an index server that stores an index table including start time and end time and character information of a program video or CM video of a video stream;
A product data receiving procedure for receiving product data from a product data server storing product data related to program video or CM video;
A control procedure for causing the television to reproduce the video stream using the received index table and outputting the product data received by the product data receiving means to the television;
A computer program for causing a control computer of a digital recording / reproducing apparatus to execute a purchase request data transmission procedure for transmitting purchase request data for the product data output to a television to the product data server. A control program for a digital recording / reproducing apparatus capable of recording a video stream composed of program video and CM video and connectable to a television capable of reproducing and outputting the recorded video stream,
The program includes an index table receiving procedure for receiving an index table from an index server that stores an index table including start time and end time and character information of a program video or CM video of a video stream;
A control procedure for causing the television to play back video using the received index table;
A product data request signal detection procedure for detecting a product data request signal for requesting detailed product data related to the reproduced video;
A product data request signal transmission procedure for transmitting to the product data server that the product data request signal has been detected;
Product data reception procedure for receiving product data related to the product data request signal from the product data server,
Product data output procedure for outputting received product data to the TV,
A computer program for causing a control computer of a digital recording / reproducing apparatus to execute a purchase request data transmission procedure for transmitting purchase request data for the product data output to a television to the product data server. Undisclosed product sales for recruiting online sellers who can sell undisclosed products for undisclosed products that are not yet stored in the product data server as product data related to program video or CM video Sales rights data transmission procedure for sending rights data to a predetermined sales rights solicitation site;
An undisclosed product data receiving procedure for receiving undisclosed product data for receiving undisclosed product data that is sales data related to the undisclosed product from a seller who has made a successful bid at the sales right solicitation site;
15. The computer program according to claim 13, wherein the control computer of the digital recording / reproducing apparatus executes a product data addition procedure for adding received undisclosed product data to already stored product data. When the user performs an operation for requesting the cueing of a predetermined scene during the reproduction of the video stream, the cueing position secured in advance in the predetermined area of the recording means of the digital recording / reproducing apparatus by the operation With an electronic sticky note table that records the cue signal of
The control procedure is to extract a corresponding cue signal from the electronic sticky note table by an operation for calling the cue signal of the user,
The computer program according to any one of claims 13 to 15, wherein a video stream corresponding to a cue signal is started by matching the extracted cue signal and the video stream.

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