CN104935981A - Method and system for pushing advertising information - Google Patents
Method and system for pushing advertising information Download PDFInfo
- Publication number
- CN104935981A CN104935981A CN201510335764.0A CN201510335764A CN104935981A CN 104935981 A CN104935981 A CN 104935981A CN 201510335764 A CN201510335764 A CN 201510335764A CN 104935981 A CN104935981 A CN 104935981A
- Authority
- CN
- China
- Prior art keywords
- video
- advertising message
- advertisement
- timeline
- play
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides a method and a system for pushing advertising information. The method comprises the following steps of carrying out matching and setting on videos and advertising information which needs to be pushed during video playing in advance; when monitoring that a user clicks to play a video, obtaining the advertising information matched with the video clicked by the user; when a position of a time line for video playing is the same as a starting position of a time line for advertisement playing, playing advertising materials at an advertising display position; and keeping the playing time line of the advertising information and the time line for video playing consistent in a playing process of the advertising information. According to the method and the system which are provided by the invention, the time line for advertisement playing is associated with the time line for video playing, and the position for advertisement playing is preset, so that the corresponding advertisement is played at a best time point for video playing and a best video display frame, and thus the advertisement push method provided by the invention is more easily accepted by video audiences.
Description
Technical field
The present invention relates to multimedia technology field, in particular a kind of method for pushing of advertising message and system.
Background technology
Advertisement and medium technique, as the medium of indispensable a kind of obtaining information in people's life, along with the fast development of medium technique, combine and become an important Technological research project by advertisement.
Nowadays digital media technology has obtained and has generally applied, and advertisement is applied and be have also been obtained fast development in Digital Media.The principal mode of usual advertisement comprises the forms such as planar graph, animation, word, sound, and the propagation of advertisement can by Digital Media circulation ways such as billboard, commercials and video images.
In prior art, in the process utilizing video playback to push advertisement, the below being typically employed in video playback window arranges advertising pictures window, advertisement is released ad content with the form of picture in this advertising pictures window, or enumerates the below at video playback window with the form of word.Aforesaid way advertisement, because advertisement windows often occupies the confined space of screen for a long time, cause interference user normally being watched to video, and under normal circumstances, advertisement windows can directly be ignored by user or close, and does not play pushing effect preferably.
Therefore, prior art awaits further improvement.
Summary of the invention
In view of above-mentioned weak point of the prior art, the object of the invention is to, for user provides a kind of method for pushing and system of advertising message, occupy the confined space of screen for a long time to solve advertisement windows in prior art, cause the defect of advertisement pushing weak effect.
A method for pushing for advertising message, wherein, comprising:
A, at server end, in advance to when video and video playback need push advertising message carry out coupling setting; Described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and the position of advertisement display;
B, when client player listen to user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches;
C, when the position of video playback timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remaining in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.
The method for pushing of described advertising message, wherein, also comprises in described steps A:
A1, an advertising message is set at least matches with a displaying video; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play.
The method for pushing of described advertising message, wherein, described steps A 1 also comprises:
The article that the commodity whether contained in the picture of video playback and advertising message will be promoted are same kind are judged, if contain, then described video is mated with advertising message, otherwise mate unsuccessful.
The method for pushing of described advertising message, wherein, also comprises in described step B:
B1, when listen to user click displaying video operation time, then by user click URL address be sent to server end;
Video corresponding to described URL address matches with needing the advertising message that pushes by B2, server end, if the match is successful, then performs step B3, otherwise points out that it fails to match;
B3, by the transmitting advertisement information that matches with described video to client.
The method for pushing of described advertising message, wherein, described step C comprises:
C1, in advertisement playing process, when listening to user and carrying out control operation to the video play, then client player also carries out identical control operation to advertising message simultaneously.
A supplying system for advertising message, wherein, comprising:
Matching module in advance, at server end, is arranged needing the advertising message pushed to carry out coupling when video and video playback in advance; Described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and the position of advertisement display;
Advertisement callback module, for listen to when client player user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches;
Synchronous playing module, for when the position of video playback timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remaining in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.
The supplying system of described advertising message, wherein, described matching module in advance also comprises: coupling setting unit, at least matches with a displaying video for arranging an advertising message; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play.
The supplying system of described advertising message, wherein, described coupling setting unit also comprises: matching judgment subelement;
Described matching judgment subelement, for being that the article of same kind judge to the commodity whether contained in the picture of video playback and advertising message will be promoted, if contain, then mating described video with advertising message, otherwise mating unsuccessful.
The supplying system of described advertising message, wherein, described advertisement callback module also comprises:
Video address transmitting element, for when listening to user and clicking displaying video operation, is then sent to server end by the URL address that user clicks;
Information matching unit, matches the video corresponding to described URL address with needing the advertising message pushed for server end;
Information pushing unit, for when the video corresponding to described URL address is with when needing the advertising message that pushes the match is successful, then by the transmitting advertisement information that matches with described video to client.
The supplying system of described advertising message, wherein, described synchronous playing module also comprises: synchronous control unit, in advertisement playing process, when listening to user and carrying out control operation to the video play, then client player also carries out identical control operation to advertising message simultaneously.
Beneficial effect, the method for pushing of a kind of advertising message provided by the present invention and system, at server end, arrange needing the advertising message pushed to carry out coupling when video and video playback in advance, when client player listen to user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches, when video playback, when the position of its timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remain in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.Method and system provided by the present invention, the timeline that advertisement is play is associated with the timeline of video playback, and in advance advertisement broadcasting position is arranged, thus realize video playback preferably time point and preferably video display frame play the advertisement of correspondence, the advertisement pushing mode that therefore this method and system provide to be easier to accept by video spectators.
Accompanying drawing explanation
Fig. 1 is the flow chart of steps of the method for pushing of a kind of advertising message provided by the present invention.
Fig. 2 is the theory structure schematic diagram of the supplying system of a kind of advertising message provided by the invention.
Fig. 3 is the structural representation of the embody rule embodiment of the supplying system of a kind of advertising message provided by the invention.
Embodiment
For making object of the present invention, technical scheme and advantage clearly, clearly, developing simultaneously referring to accompanying drawing, the present invention is described in more detail for embodiment.Should be appreciated that specific embodiment described herein only for explaining the present invention, being not intended to limit the present invention.
In order to reach reasonable advertisement pushing mode, such as: when television image occur one wear earrings actress time, show the advertisement about earrings simultaneously.But be how a more difficult problem in correct time and this advertisement of correct position display, that is this earrings advertisement can not be shown when other picture of broadcasting, and this advertisement can only be shown at this picture, also this advertisement must be shown in place in addition, if position is incorrect, then will have a strong impact on propelling movement effect.
The invention provides a kind of method for pushing of advertising message, is namely to solve the problem, and as shown in Figure 1, described method for pushing comprises the following steps:
S1, at server end, in advance to when video and video playback need push advertising message carry out coupling setting; Described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and the position of advertisement display.
In the propelling movement platform of this method, containing server and client side, all first video file and advertising message file are preserved in the server, therefore first carry out coupling to video and advertising message in the method and arrange.
Concrete, in order to obtain better advertisement pushing effect, according to the article occurred in its picture, commodity being pushed when video playback, also comprising in this step S1:
S11, an advertising message is set at least matches with a displaying video; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play.
Better pushing effect to obtain, an advertising message being set and at least matching with a displaying video; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play, avoids when carrying out transmitting advertisement information, occur playing the problem of conflicting.That is, a video is in playing process, multiple identical or different advertising message can be play at multiple different time point, an advertising message also can match with multiple displaying video, and playing in multiple video, a but only corresponding advertising message on each time point on the timeline of video playback.
Concrete, described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and three, the position part composition of advertisement display, and wherein advertisement material mainly refers to the picture that advertisement needs show and video etc.The position of video playback timeline corresponding to the timeline that advertisement is play, it refers to the start-stop position of playing relatively separately film length of a film, that is corresponds to the timeline of the video that to match with it, and it doesn't matter with the timeline of other video.The position of advertisement display is the position of the display of advertisement in video playback picture.
In order to realize occurring in certain article in the picture of video playback, the Commdity advertisement of the same type with these article is play, also comprise in above-mentioned steps S11: the article that the commodity whether contained in the picture of video playback and advertising message will be promoted are same kind are judged, if contain, then described video is mated with advertising message, otherwise mate unsuccessful.Namely when carrying out video and mating with advertising message, choose containing mating with advertising message with the video of commodity article of the same type in picture, thus realization is when video playback is to the picture of these article, pushes the commodity of type identical with it.
S2, when client player listen to user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches.
Client is provided with VOD monitor, when client user performs a click displaying video operation, VOD monitors the list of videos module being responsible for the URL address that user clicks being sent to service end, if the match is successful, then one or more advertising message corresponding to video is returned to VOD monitoring by server end, and the advertising message that this video mates is downloaded to this locality.If mate unsuccessful, then informing does not have related content, does not download.
Concrete, described step comprises the following steps:
S21, when listen to user click displaying video operation time, then by user click URL address be sent to server end;
Video corresponding to described URL address matches with needing the advertising message that pushes by S22, server end, if the match is successful, then performs step S23, otherwise points out that it fails to match;
S23, by the transmitting advertisement information that matches with described video to client.
S3, when the position of video playback timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remaining in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.
In order to the timeline of the timeline and video playback that realize advertisement information play is consistent, comprise in this step: in advertisement playing process, when listening to user and carrying out control operation to the video play, then client player also carries out identical control operation to advertising message simultaneously.
Read VOD when player to monitor and download to after local advertisement plays start-stop position and the video time lines matching play, monitored by VOD immediately and to download from server and to push corresponding advertisement information contents.It should be noted that the timeline of advertisement pushing needs to do synchronous with the timeline of video playback in player in addition, otherwise the advertisement possibility entanglement of playing, so its time reference adopts the timeline of this video as benchmark.The state that advertisement is play and video broadcasting condition realize according to control synchronization, such as: when video pause broadcasting, F.F., rewind, halted state, advertisement be also in suspend broadcastings, F.F., rewind, halted state, thus the viewing area that advertisement is play and along with the state variation of video playback.That is the viewing area that advertisement is play is the state variation along with video playback.
On the basis of above-mentioned method for pushing, present invention also offers a kind of supplying system of advertising message, be illustrated in figure 2 the theory structure schematic diagram of system of the present invention, as shown in the figure, described system comprises:
Matching module 110 in advance, at server end, is arranged needing the advertising message pushed to carry out coupling when video and video playback in advance; Described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and the position of advertisement display; Its function is as described in method step S1.
Advertisement callback module 120, for listen to when client player user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches; Its function is as described in method step S2.
Synchronous playing module 130, for when the position of video playback timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remaining in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.Described synchronous playing module function is as described in method step S3.
Described matching module in advance also comprises: coupling setting unit, at least matches with a displaying video for arranging an advertising message; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play.
Described coupling setting unit also comprises: matching judgment subelement;
Described matching judgment subelement, for being that the article of same kind judge to the commodity whether contained in the picture of video playback and advertising message will be promoted, if contain, then mating described video with advertising message, otherwise mating unsuccessful.
Described advertisement callback module also comprises:
Video address transmitting element, for when listening to user and clicking displaying video operation, is then sent to server end by the URL address that user clicks;
Information matching unit, matches the video corresponding to described URL address with needing the advertising message pushed for server end;
Information pushing unit, for when the video corresponding to described URL address is with when needing the advertising message that pushes the match is successful, then by the transmitting advertisement information that matches with described video to client.
Described synchronous playing module also comprises: synchronous control unit, and in advertisement playing process, when listening to user and carrying out control operation to the video play, then client player also carries out identical control operation to advertising message simultaneously.
In order to be described in more details said method and system, for the specific embodiment of described system, described system is further explained.
Be the principle schematic in the specific embodiment of described system provided by the present invention as described in Figure 3,
Primarily of service end and client two parts composition. first service end part, service end part is made up of list of videos and advertising message two parts. and list of videos mainly deposits video film title, and uniquely indicate, this uniquely indicates temporary FileName and represents. and each FileName corresponds at least one advertising message, in order to edit conveniently, each advertising message unique identification.More than should be noted that content to be the video of FileName and advertising message be the relation of one-to-many, that is FileName can corresponding multiple advertising message.
Advertising message plays start-stop position, ad display location three part composition primarily of following advertisement material, advertisement.Pay particular attention to, advertisement is play start-stop position and is referred to the start-stop position with the timeline of the video playback matched, and it doesn't matter with the timeline of other video.The display position of advertisement is equally relative to video window, and the display avoiding movement and convergent-divergent because of video film to cause is incorrect for it, causes the problem that Consumer's Experience is poor.
Client mainly contains VOD monitoring, advertisement callback module, advertisement broadcasting composition.Wherein VOD monitors main function and is, when client user performs a click vision operation, VOD monitors the list of videos module being responsible for the URL address that user clicks being sent to service end, if the match is successful, then one or more advertising message corresponding to fileName is returned to VOD monitoring and downloads to this locality by server end.If mate unsuccessful, then informing does not have related content, does not download.
Advertisement callback module is the mechanism be registered in player, read VOD when player to monitor and download to after local advertisement plays start-stop position and the time match play, called by advertisement playing module immediately, wherein advertisement playing module depends on VOD and monitors the advertising message downloaded.It should be noted that advertisement playing module needs to do synchronous with player timeline in addition, otherwise the advertisement possibility entanglement of playing, so its time reference adopts the timeline of this video as benchmark.This part content should be the most difficult part is that the picture that advertisement occurs may need along with player timeline and change, address this problem and need player the state of oneself and advertisement playing module to be consistent, the state of advertisement playing module and the state of player realize according to corresponding relation, mainly contain suspend broadcasting, F.F., rewind, halted state, that is when player suspends, advertisement play system also suspends, when player plays film, advertisement is play and is also play according to this progress; When player F.F., also F.F. is play in advertisement, and speed and player are consistent.In like manner rewind and halted state, above mechanism is mainly in order to make the viewing area of advertisement playing module and the state variation along with player.That is the viewing area of advertisement playing module is the state variation along with player.
The method for pushing of a kind of advertising message provided by the present invention and system, arrange needing the advertising message pushed to carry out coupling when video and video playback in advance, when client player listen to user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches, when video playback, when the position of its timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remain in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.Method and system provided by the present invention, the timeline that advertisement is play is associated with the timeline of video playback, and in advance advertisement broadcasting position is arranged, thus realize video playback preferably time point and preferably video display frame play the advertisement of correspondence, the advertisement pushing mode that therefore this method and system provide to be easier to accept by video spectators.
Be understandable that, for those of ordinary skills, can be equal to according to technical scheme of the present invention and inventive concept thereof and replace or change, and all these change or replace the protection range that all should belong to the claim appended by the present invention.
Claims (10)
1. a method for pushing for advertising message, is characterized in that, comprising:
A, at server end, in advance to when video and video playback need push advertising message carry out coupling setting; Described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and the position of advertisement display;
B, when client player listen to user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches;
C, when the position of video playback timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remaining in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.
2. the method for pushing of advertising message according to claim 1, is characterized in that, also comprise in described steps A:
A1, an advertising message is set at least matches with a displaying video; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play.
3. the method for pushing of advertising message according to claim 2, it is characterized in that, described steps A 1 also comprises:
The article that the commodity whether contained in the picture of video playback and advertising message will be promoted are same kind are judged, if contain, then described video is mated with advertising message, otherwise mate unsuccessful.
4. the method for pushing of advertising message according to claim 2, is characterized in that, also comprise in described step B:
B1, when listen to user click displaying video operation time, then by user click URL address be sent to server end;
Video corresponding to described URL address matches with needing the advertising message that pushes by B2, server end, if the match is successful, then performs step B3, otherwise points out that it fails to match;
B3, by the transmitting advertisement information that matches with described video to client.
5. the method for pushing of advertising message according to claim 1, it is characterized in that, described step C comprises:
C1, in advertisement playing process, when listening to user and carrying out control operation to the video play, then client player also carries out identical control operation to advertising message simultaneously.
6. a supplying system for advertising message, is characterized in that, comprising:
Matching module in advance, at server end, is arranged needing the advertising message pushed to carry out coupling when video and video playback in advance; Described advertising message comprises: the position of video playback timeline corresponding to the timeline that advertisement material, advertisement are play, and the position of advertisement display;
Advertisement callback module, for listen to when client player user click displaying video operation time, then obtain from server end and click with user the advertising message that video matches;
Synchronous playing module, for when the position of video playback timeline is identical with the starting position of the timeline that described advertisement is play, then according to the position pre-setting described advertisement display, advertisement material is play, and remaining in the playing process of advertising message, the timeline of its timeline play and video playback is consistent.
7. the supplying system of advertising message according to claim 6, it is characterized in that, described matching module in advance also comprises: coupling setting unit, at least matches with a displaying video for arranging an advertising message; And time point on the timeline of a displaying video is at most corresponding with the time point of the timeline of an advertisement information play.
8. the supplying system of advertising message according to claim 7, it is characterized in that, described coupling setting unit also comprises: matching judgment subelement;
Described matching judgment subelement, for being that the article of same kind judge to the commodity whether contained in the picture of video playback and advertising message will be promoted, if contain, then mating described video with advertising message, otherwise mating unsuccessful.
9. the supplying system of advertising message according to claim 7, it is characterized in that, described advertisement callback module also comprises:
Video address transmitting element, for when listening to user and clicking displaying video operation, is then sent to server end by the URL address that user clicks;
Information matching unit, matches the video corresponding to described URL address with needing the advertising message pushed for server end;
Information pushing unit, for when the video corresponding to described URL address is with when needing the advertising message that pushes the match is successful, then by the transmitting advertisement information that matches with described video to client.
10. the supplying system of advertising message according to claim 6, it is characterized in that, described synchronous playing module also comprises: synchronous control unit, for in advertisement playing process, when listening to user and carrying out control operation to the video play, then client player also carries out identical control operation to advertising message simultaneously.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510335764.0A CN104935981A (en) | 2015-06-17 | 2015-06-17 | Method and system for pushing advertising information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510335764.0A CN104935981A (en) | 2015-06-17 | 2015-06-17 | Method and system for pushing advertising information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104935981A true CN104935981A (en) | 2015-09-23 |
Family
ID=54122892
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510335764.0A Pending CN104935981A (en) | 2015-06-17 | 2015-06-17 | Method and system for pushing advertising information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104935981A (en) |
Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105898437A (en) * | 2015-12-15 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Content recommendation method and system, server, terminal and communication system |
| CN106534904A (en) * | 2016-11-18 | 2017-03-22 | 深圳Tcl数字技术有限公司 | Method, system and user terminal for realizing video shopping |
| WO2017120839A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Information reminder method used when inserting advertisements based on time segments, and advertisement system |
| CN107656945A (en) * | 2016-08-25 | 2018-02-02 | 腾讯科技（北京）有限公司 | Information processing method and information processor |
| CN107657470A (en) * | 2016-08-25 | 2018-02-02 | 腾讯科技（北京）有限公司 | Information processing method and information processor |
| CN107690081A (en) * | 2017-05-25 | 2018-02-13 | 腾讯科技（北京）有限公司 | Video broadcasting method and device and storage medium, electronic installation |
| WO2018036493A1 (en) * | 2016-08-25 | 2018-03-01 | 腾讯科技（深圳）有限公司 | Information processing method and apparatus, display terminal, and storage medium |
| CN108235122A (en) * | 2016-12-14 | 2018-06-29 | 北京国双科技有限公司 | The monitoring method and device of video ads |
| CN109819307A (en) * | 2019-01-17 | 2019-05-28 | 广州视源电子科技股份有限公司 | Information-pushing method and device, storage medium, processor |
| WO2019128317A1 (en) * | 2017-12-29 | 2019-07-04 | 广州优视网络科技有限公司 | Article pushing method, device, server, computing device and storage medium |
| CN110210370A (en) * | 2019-05-28 | 2019-09-06 | 无线生活（杭州）信息科技有限公司 | Commodity shopping guide method and device |
| CN110717790A (en) * | 2019-10-14 | 2020-01-21 | 上海掌门科技有限公司 | Method and equipment for viewing media files |
| CN111815363A (en) * | 2020-07-13 | 2020-10-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement dotting method and device, storage medium and electronic equipment |
| CN112312191A (en) * | 2020-10-30 | 2021-02-02 | 湖南快乐阳光互动娱乐传媒有限公司 | Display method and device of video advertisement material |
| CN113179419A (en) * | 2021-04-19 | 2021-07-27 | 广州欢网科技有限责任公司 | Method, device and system for playing paster advertisement in video playing platform |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102868922A (en) * | 2012-09-11 | 2013-01-09 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN103218734A (en) * | 2013-04-01 | 2013-07-24 | 天脉聚源(北京)传媒科技有限公司 | Advertisement information pushing method and device |
| CN103546782A (en) * | 2013-07-31 | 2014-01-29 | Tcl集团股份有限公司 | Method and system for dynamically adding advertisements during video playing |
-
2015
- 2015-06-17 CN CN201510335764.0A patent/CN104935981A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102868922A (en) * | 2012-09-11 | 2013-01-09 | Tcl通力电子（惠州）有限公司 | Method and system for playing advertisement |
| CN103218734A (en) * | 2013-04-01 | 2013-07-24 | 天脉聚源(北京)传媒科技有限公司 | Advertisement information pushing method and device |
| CN103546782A (en) * | 2013-07-31 | 2014-01-29 | Tcl集团股份有限公司 | Method and system for dynamically adding advertisements during video playing |
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017101422A1 (en) * | 2015-12-15 | 2017-06-22 | 乐视控股（北京）有限公司 | Content recommendation method and system, server, terminal, and communication system |
| CN105898437A (en) * | 2015-12-15 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Content recommendation method and system, server, terminal and communication system |
| WO2017120839A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Information reminder method used when inserting advertisements based on time segments, and advertisement system |
| CN107656945A (en) * | 2016-08-25 | 2018-02-02 | 腾讯科技（北京）有限公司 | Information processing method and information processor |
| CN107657470A (en) * | 2016-08-25 | 2018-02-02 | 腾讯科技（北京）有限公司 | Information processing method and information processor |
| WO2018036493A1 (en) * | 2016-08-25 | 2018-03-01 | 腾讯科技（深圳）有限公司 | Information processing method and apparatus, display terminal, and storage medium |
| CN106534904A (en) * | 2016-11-18 | 2017-03-22 | 深圳Tcl数字技术有限公司 | Method, system and user terminal for realizing video shopping |
| CN108235122A (en) * | 2016-12-14 | 2018-06-29 | 北京国双科技有限公司 | The monitoring method and device of video ads |
| CN108235122B (en) * | 2016-12-14 | 2021-05-14 | 北京国双科技有限公司 | Video advertisement monitoring method and device |
| CN107690081B (en) * | 2017-05-25 | 2020-07-28 | 腾讯科技（北京）有限公司 | Video playing method and device, storage medium and electronic device |
| CN107690081A (en) * | 2017-05-25 | 2018-02-13 | 腾讯科技（北京）有限公司 | Video broadcasting method and device and storage medium, electronic installation |
| WO2019128317A1 (en) * | 2017-12-29 | 2019-07-04 | 广州优视网络科技有限公司 | Article pushing method, device, server, computing device and storage medium |
| CN109819307A (en) * | 2019-01-17 | 2019-05-28 | 广州视源电子科技股份有限公司 | Information-pushing method and device, storage medium, processor |
| CN109819307B (en) * | 2019-01-17 | 2021-12-03 | 广州视源电子科技股份有限公司 | Information pushing method and device, storage medium and processor |
| CN110210370A (en) * | 2019-05-28 | 2019-09-06 | 无线生活（杭州）信息科技有限公司 | Commodity shopping guide method and device |
| CN110717790A (en) * | 2019-10-14 | 2020-01-21 | 上海掌门科技有限公司 | Method and equipment for viewing media files |
| WO2021073454A1 (en) * | 2019-10-14 | 2021-04-22 | 上海掌门科技有限公司 | Method and apparatus for viewing media file |
| CN111815363A (en) * | 2020-07-13 | 2020-10-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement dotting method and device, storage medium and electronic equipment |
| CN112312191A (en) * | 2020-10-30 | 2021-02-02 | 湖南快乐阳光互动娱乐传媒有限公司 | Display method and device of video advertisement material |
| CN113179419A (en) * | 2021-04-19 | 2021-07-27 | 广州欢网科技有限责任公司 | Method, device and system for playing paster advertisement in video playing platform |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104935981A (en) | Method and system for pushing advertising information | |
| US11910066B2 (en) | Providing interactive advertisements | |
| AU2014212300B2 (en) | User control of replacement television advertisements inserted by a smart television | |
| US20160191983A1 (en) | Interactive product placement system and method therefor | |
| US9183885B2 (en) | User-initiated control of an audio/video stream to skip interstitial content between program segments | |
| JP5808433B2 (en) | Broadcast program processing device, broadcast program processing method, broadcast station device, information distribution server, program, and information storage medium | |
| JP5147691B2 (en) | Presentation of program related information | |
| WO2017117422A1 (en) | Methods and apparatus for presenting advertisements during playback of recorded television content | |
| EP2357744A2 (en) | A method and apparatus for identifying advertisements for output by a television receiver | |
| US20110072461A1 (en) | Notification for interactive content | |
| JP5774629B2 (en) | ADVERTISEMENT REPRODUCTION DEVICE, ADVERTISEMENT REPRODUCTION DEVICE CONTROL METHOD, PROGRAM REPRODUCTION DEVICE, AND PROGRAM | |
| US20080031590A1 (en) | Digital video recording of multiple associated channels | |
| US20090262238A1 (en) | Generation And Delivery of Stepped-Frame Content Via MPEG Transport Streams | |
| US20090222850A1 (en) | Advertisement skip view | |
| US8739041B2 (en) | Extensible video insertion control | |
| WO2009005760A3 (en) | Method or apparatus for purchasing one or more media based on a recommendation | |
| KR20100130638A (en) | Facilitating indication of metadata availability within user accessible content | |
| CN1454430A (en) | Embedding re-usable object-based product information in audiovisual programs for non-intrusive viewer driven usage | |
| WO2012088049A1 (en) | Platform shifted advertising and information fulfillment | |
| EP2324631A1 (en) | Video branching | |
| WO2010036516A2 (en) | Generation and delivery of stepped-frame content via mpeg transport streams | |
| WO2015032342A1 (en) | Information displaying method and apparatus | |
| JP2004080447A (en) | Contents reproducing apparatus, operation control method for contents reproducing apparatus, and program for controlling contents reproduction | |
| US9288526B2 (en) | Method and system for delivery of content over communication networks | |
| WO2010129915A1 (en) | Advertising during accelerated media playback |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150923 |