CN103218734A - Advertisement information pushing method and device - Google Patents

Advertisement information pushing method and device Download PDF

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Publication number
CN103218734A
CN103218734A CN2013101109187A CN201310110918A CN103218734A CN 103218734 A CN103218734 A CN 103218734A CN 2013101109187 A CN2013101109187 A CN 2013101109187A CN 201310110918 A CN201310110918 A CN 201310110918A CN 103218734 A CN103218734 A CN 103218734A
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China
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described
image
promotion item
content information
item picture
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CN2013101109187A
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Chinese (zh)
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CN103218734B (en
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刘赵杰
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天脉聚源(北京)传媒科技有限公司
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Priority to CN201310110918.7A priority Critical patent/CN103218734B/en
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Abstract

The invention discloses an advertisement information pushing method and device. The method comprises the following steps of; obtaining picture content information from a video image; calculating the matching degree of the picture content information and a preset advertisement commodity picture; judging whether the matching degree is more than or equal to a preset threshold value; and if the matching degree is more than or equal to the preset threshold value, pushing advertisement information relevant to the preset advertisement commodity picture in the video image. The invention also discloses a device used for realizing the method. According to the technical scheme disclosed by the invention, when the matching degree of the picture content information in the video image and the preset advertisement commodity picture is more than or equal to the preset threshold value, the advertisement information relevant to the preset advertisement commodity picture is pushed in the video image, the attention of a consumer can be attracted, the attention rate on the advertisement information by the consumer is increased, and the advertisement information pushing efficiency is higher.

Description

A kind of method for pushing of advertising message and device

Technical field

The present invention relates to technical field of video processing, relate in particular to a kind of method for pushing and device of advertising message.

Background technology

Along with being showing improvement or progress day by day of science and technology, people's issuing advertisement information in daily life are more and more with the approach that obtains advertising message.Along with the development of diverse network Online Video technology, various Online Videos website has appearred wherein.

In the correlation technique, each Online Video website is in order to increase operation, cooperate with various operators virtual or actual products each Online Video website, by pushing the advertising message of each product to the consumer in the process of video website displaying video, thereby makes the consumer can know this product.When video website pushes the advertising message of product at present, see video content, be chosen in video playback usually and insert advertising message before or after the video playback end in order not influence the consumer.

In realizing process of the present invention, the inventor finds that there is following shortcoming at least in prior art: in today of information explosion, the advertising message that the consumer receives has surpassed load, for a large amount of advertising messages, often adopt and keep away too late especially attitude, let alone receive or acceptance.For adopting above-mentioned existing transmitting advertisement information mode, the consumer can avoid by the change playing progress rate fully, even these advertising message related products may be understood for consumer wants, the consumer can not browse the propelling movement advertisement in the gap of conscientiously watching video usually.Therefore, existing transmitting advertisement information mode is the propelling movement of extensive style, and the efficient that pushes advertising message is lower.

Summary of the invention

The invention provides a kind of method for pushing and device of advertising message, be used to overcome the propelling movement mode of advertising message of the extensive style of prior art, improve the accuracy that pushes advertising message.

First aspect, the embodiment of the invention provide a kind of method for pushing of advertising message, may further comprise the steps:

From video image, obtain image content information;

The matching degree of the described image content information that calculating is obtained and the image content information of default promotion item picture;

Judge that whether described matching degree is more than or equal to predetermined threshold value;

When described matching degree during, in described video image, push and described default promotion item picture associated advertisement information more than or equal to described predetermined threshold value.

Alternatively, in conjunction with above-mentioned first aspect, in first implementation of above-mentioned first aspect, the described image content information of obtaining from video image comprises: described video image is decoded, obtain described image content information from the image that decoding obtains.

Alternatively,, in second implementation of above-mentioned first aspect, calculate the matching degree of the image content information of the described image content information of obtaining and the promotion item picture of presetting, comprising in conjunction with above-mentioned first aspect:

The described video image that obtains is cut apart according to color and texture, obtained A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1;

Described default promotion item picture is cut apart according to color and texture, obtained B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece;

Described N first content piece carried out identification and matching with described N second content piece respectively, obtain described first content piece and the described second content piece of M being complementary;

The matching degree of the image content information of the promotion item picture of determining described image content information and presetting, described matching degree equals described M divided by described N

The matching degree of the image content information of the promotion item picture of determining described image content information and presetting, described matching degree equals described M divided by described N.

Alternatively, in conjunction with the above-mentioned first aspect and first and second implementations thereof, in the 3rd implementation of above-mentioned first aspect, when described matching degree during more than or equal to predetermined threshold value, in described video image, before propelling movement and the described default promotion item picture associated advertisement information, also comprise:

According to the described default promotion item picture and the corresponding relation of described advertising message, obtain and described default promotion item picture associated advertisement information.

Alternatively, the 3rd implementation in conjunction with above-mentioned first aspect, in the 4th implementation of above-mentioned first aspect, according to the described default promotion item picture and the corresponding relation of described advertising message, obtain with described default promotion item picture associated advertisement information before, described method also comprises:

Set up the described default promotion item picture and the corresponding relation of described advertising message.

Optionally,, in the 5th implementation of above-mentioned first aspect, from video image, obtain before the image content information, also comprise step: the click commands that receives input in conjunction with above-mentioned first aspect;

The step of obtaining image content information from video image comprises: obtain described image content information according to the described click commands of receiving from video image.

Second aspect, the embodiment of the invention provide a kind of pusher of advertising message, comprising:

Acquisition module is used for obtaining image content information from video image;

Computing module is used to calculate the matching degree of described image content information and the image content information of default promotion item picture;

Judge module is used to judge that whether described matching degree is more than or equal to predetermined threshold value;

Push module, be used in described video image, pushing and described default promotion item picture associated advertisement information when described matching degree during more than or equal to described predetermined threshold value.

Alternatively, in conjunction with above-mentioned second aspect, in first implementation of above-mentioned second aspect, described acquisition module specifically is used for described video image is decoded, and obtains described image content information from the image that decoding obtains.

Alternatively, in conjunction with above-mentioned second aspect, in second implementation of above-mentioned second aspect, described computing module comprises:

First cutting unit is used for the described video image that obtains is cut apart according to color and texture, obtains A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1;

Second cutting unit is used for described default promotion item picture is cut apart according to color and texture, obtains B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece;

The identification and matching unit is used for described N first content piece carried out identification and matching with described N second content piece respectively, obtains described first content piece and the described second content piece of M to being complementary;

Determining unit is used for determining the matching degree of described image content information and the image content information of default promotion item picture, and described matching degree equals described M divided by described N.

Alternatively, in conjunction with the above-mentioned second aspect and first and second implementations thereof, in the 3rd implementation of above-mentioned second aspect, described acquisition module, also be used for when described matching degree during more than or equal to predetermined threshold value, described propelling movement module in described video image, push with described default promotion item picture associated advertisement information before, according to the described default promotion item picture and the corresponding relation of described advertising message, obtain and described default promotion item picture associated advertisement information.

Alternatively, the 3rd implementation in conjunction with above-mentioned two aspects, in the 4th implementation of above-mentioned first aspect, described device also comprises sets up module, be used at described acquisition module according to the described default promotion item picture and the corresponding relation of described advertising message, obtain with described default promotion item picture associated advertisement information before, set up the described default promotion item picture and the corresponding relation of described advertising message.

Alternatively, in conjunction with above-mentioned second aspect, in the 5th implementation of above-mentioned second aspect, described acquisition module specifically is used to receive the click commands of input; And from video image, obtain described image content information according to the described click commands of receiving.

The method for pushing of advertising message provided by the invention and device are by obtaining image content information from video image; The matching degree of the image content information that calculating is obtained and default promotion item picture; Judge that whether matching degree is more than or equal to predetermined threshold value; When matching degree during, in video image, push and default promotion item picture associated advertisement information more than or equal to predetermined threshold value.Technical scheme of the present invention, can overcome the propelling movement mode of advertising message of the extensive style of phase prior art effectively, when the matching degree of the image content information in the video image and default promotion item picture during more than or equal to predetermined threshold value, in video image, push and default promotion item picture associated advertisement information, thereby can be when the consumer watches video, see with video in characteristic image associated advertisement information, thereby can attract consumer's notice, increase the attention rate of consumer this advertising message.So technical scheme of the present invention, the efficient of transmitting advertisement information is higher.

Further, the present invention is by decoding to video image, from the image that decoding obtains, obtain image content information, the precision of the characteristic image that assurance is obtained, thereby improved the precision of image content information, thereby can improve the efficient that in video image, pushes with default promotion item picture associated advertisement information with the matching degree of the promotion item picture of presetting.

Further, the present invention obtains A image block by video image is cut apart according to color and texture; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1; Default promotion item picture is cut apart according to color and texture, obtained B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece; N first content piece carried out identification and matching with N second content piece respectively, obtain first content piece and the second content piece of M being complementary; The matching degree of the promotion item picture of determining image content information and presetting, this matching degree equals M divided by N.By adopting such scheme, improved the precision of matching degree, thereby can improve the efficient that in video image, pushes with default promotion item picture associated advertisement information.

Further, the present invention before the promotion item picture associated advertisement information of obtaining and presetting, sets up the default promotion item picture and the corresponding relation of advertising message by according to the default promotion item picture and the corresponding relation of advertising message.Further, when matching degree during more than or equal to predetermined threshold value, according to the default promotion item picture and the corresponding relation of advertising message, obtain and described default promotion item picture associated advertisement information, thereby in video image, push and default promotion item picture associated advertisement information.By setting up the default promotion item picture and the corresponding relation of advertising message, default promotion item picture is unique related with corresponding advertising message, can guarantee effectively when matching degree during more than or equal to predetermined threshold value, obtain the accuracy with described default promotion item picture associated advertisement information, thereby can improve the efficient that in video image, pushes with default promotion item picture associated advertisement information.

Other features and advantages of the present invention will be set forth in the following description, and, partly from instructions, become apparent, perhaps understand by implementing the present invention.Purpose of the present invention and other advantages can realize and obtain by specifically noted structure in the instructions of being write, claims and accompanying drawing.

Below by drawings and Examples, technical scheme of the present invention is described in further detail.

Description of drawings

Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of instructions, is used from explanation the present invention with embodiments of the invention one, is not construed as limiting the invention.In the accompanying drawings:

The process flow diagram of the method for pushing of the advertising message that Fig. 1 provides for the embodiment of the invention one.

The process flow diagram of the method for pushing of the advertising message that Fig. 2 provides for the embodiment of the invention two.

The structural representation of the pusher of the advertising message that Fig. 3 provides for the embodiment of the invention three.

The structural representation of the pusher of the advertising message that Fig. 4 provides for the embodiment of the invention four.

Embodiment

Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for description and interpretation the present invention, and be not used in qualification the present invention.

Embodiment one

The process flow diagram of the method for pushing of the advertising message that Fig. 1 provides for the embodiment of the invention one.The executive agent of the method for pushing of the advertising message of present embodiment is the pusher of advertising message.As shown in Figure 1, the method for pushing of the advertising message of present embodiment specifically can comprise the steps:

Step 100, from video image, obtain image content information;

The image content information of present embodiment be in the video image except background, the picture that all features with oneself can be separately exist as an entity, as clothes, shoes, the picture of book, personage or any trade mark or the like.

Preferable, from video image, obtain before the image content information, also comprise step: the click commands that receives input.From video image, obtain image content information according to the click commands of receiving.Promptly from video image, obtain image content information, for example specifically can from video image, discern and get access to image content information according to the indicated position of click commands according to the click commands of receiving.

The image content information that step 101, calculating are obtained and the matching degree of the image content information of the promotion item picture of presetting;

User's selection mode in the present embodiment can be selected by click for the user, perhaps if touch-screen, can be the user by pointing or felt pen selects.Like this, can realize that the propelling movement of advertising message in the present embodiment is that selection according to the user pushes, but not active push.

Default promotion item picture is the picture of the promotion item cooperated with commodity operator in the present embodiment.

Step 102, judge that whether matching degree is more than or equal to predetermined threshold value; When matching degree during more than or equal to predetermined threshold value, execution in step 103; Otherwise matching degree is during less than predetermined threshold value, execution in step 104;

Predetermined threshold value in the present embodiment is that rule of thumb value is provided with.When matching degree during more than or equal to predetermined threshold value, determine that the image content information and the image content information of default promotion item picture are complementary, can think the image content information of image content information this moment for the picture of default promotion item.When matching degree during less than predetermined threshold value, determine that the image content information and the image content information of default promotion item picture are not complementary, can think that image content information is not the image content information of the picture of the promotion item preset this moment.

For example this predetermined threshold value can be provided with according to the actual requirements, for example can get 0.8,0.85 or 0.9 or the like numerical value.

Step 103, the promotion item picture associated advertisement information that in video image, pushes and preset;

When matching degree during, determine that this image content information and the image content information of default promotion item picture are complementary, and therefore, can push and the promotion item picture associated advertisement information of presetting in video image more than or equal to predetermined threshold value.For example, particularly, can push to the edge of video image and default promotion item picture associated advertisement information, promptly (as preferred coboundary or lower limb) shows and default promotion item picture associated advertisement information around the edge of video image.

Step 104, determine that the image content information obtained and the image content information of default promotion item picture are not complementary, and wouldn't carry out any operation.

The method for pushing of the advertising message of present embodiment is by obtaining image content information from video image; The matching degree of the image content information of the promotion item picture that calculates the picture content information and preset; Judge that whether matching degree is more than or equal to predetermined threshold value; When matching degree during, in video image, push and default promotion item picture associated advertisement information more than or equal to predetermined threshold value.The technical scheme of present embodiment, can overcome the propelling movement mode of advertising message of the extensive style of phase prior art effectively, when the image content information of the image content information in the video image and the matching degree of default promotion item picture during more than or equal to predetermined threshold value, in video image, push and default promotion item picture associated advertisement information, thereby can be when the consumer watches video, see with video in characteristic image associated advertisement information, thereby can attract consumer's notice, increase the attention rate of consumer this advertising message.So the technical scheme of present embodiment, the efficient of transmitting advertisement information is higher.

Alternatively, on the basis of above-mentioned technical scheme embodiment illustrated in fig. 1, step 100 " is obtained image content information " and specifically can be comprised from video image: video image is decoded, obtain image content information from the image that decoding obtains.

By adopting technique scheme, from the image that decoding obtains, obtain image content information, the precision of the characteristic image that assurance is obtained, thereby improved image content information and default promotion item picture the precision of image content information matches degree, thereby can improve the efficient that in video image, pushes with default promotion item picture associated advertisement information.

Alternatively, on the basis of above-mentioned technical scheme embodiment illustrated in fig. 1, step 101 matching degree of default promotion item picture " the image content information obtained of calculating with " specifically can comprise:

(1) video image that obtains is cut apart according to color and texture, obtained A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1;

(2) default promotion item picture is cut apart according to color and texture, obtained B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece;

(3) N first content piece carried out identification and matching with N second content piece respectively, obtain first content piece and the second content piece of M being complementary; Wherein, A, B, N are default parameter.

Particularly, can be respectively with each the first content piece in N the first content piece successively with N second content piece in each second content piece carry out identification and matching, finally obtain first content piece and the second content piece of M to being complementary, wherein each first content piece and a second content piece are complementary.

Perhaps because in two image content information that are complementary, relative position content piece inequality usually can be not identical.Therefore, can be directly according to the relative position of each first content piece in image content information, with the relative position of each second content piece in default promotion item picture, only that relative position is identical first content piece and second content piece carry out identification and matching, increase the speed of identification and matching.Therefore can determine that N is the positive integer smaller or equal to M.

(4) determine the matching degree of image content information and default promotion item picture, this matching degree equals M divided by N.

According to N and the M that above-mentioned steps (1)-(3) obtain, determine that matching degree=M is divided by N.

Except adopting technique scheme to calculate the matching degree, can also adopt other related art to calculate matching degree, give unnecessary details no longer one by one at this.

By adopting such scheme, improved the precision of matching degree, thereby can improve the efficient that in video image, pushes with default promotion item picture associated advertisement information.

Further alternatively, on the basis of the technical scheme of the foregoing description, wherein when matching degree during more than or equal to predetermined threshold value, before the promotion item picture associated advertisement information that in video image, pushes and preset, can also comprise:, obtain and default promotion item picture associated advertisement information according to the default promotion item picture and the corresponding relation of advertising message.

Further, on the basis of the technical scheme of the foregoing description, according to the default promotion item picture and the corresponding relation of advertising message, before the promotion item picture associated advertisement information of obtaining and presetting, can also comprise: set up the default promotion item picture and the corresponding relation of advertising message.

By adopting technique scheme, set up the default promotion item picture and the corresponding relation of advertising message, default promotion item picture is unique related with corresponding advertising message, can guarantee effectively when matching degree during more than or equal to predetermined threshold value, obtain the accuracy with described default promotion item picture associated advertisement information, thereby can improve the efficient that in video image, pushes with default promotion item picture associated advertisement information.

Need to prove that in the practical application, above-mentioned all optional technical schemes can adopt the mode combination in any of combination, form optional embodiment of the present invention, give unnecessary details no longer one by one at this.

Embodiment two

The process flow diagram of the method for pushing of the advertising message that Fig. 2 provides for the embodiment of the invention two.The method for pushing of the advertising message of present embodiment is further introduced technical scheme of the present invention in further detail on the basis of above-mentioned Fig. 1 and follow-up optional embodiment thereof.As shown in Figure 2, the method for pushing of the advertising message of present embodiment specifically can comprise the steps:

Step 200, video image is decoded, from the image that decoding obtains, obtain image content information;

Step 201, video image is cut apart according to color and texture, obtained A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece;

Step 202, default promotion item picture is cut apart according to color and texture, obtained B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece;

Step 203, N first content piece carried out identification and matching with N second content piece respectively, obtain first content piece and the second content piece of M being complementary;

Step 204, determine the matching degree of image content information and default promotion item picture, this matching degree equals M divided by N;

N in the present embodiment and M are the positive integer greater than 1, and N is greater than M.

Step 205, judge that whether matching degree is more than or equal to predetermined threshold value; When matching degree during more than or equal to predetermined threshold value, execution in step 206; Otherwise matching degree is during less than predetermined threshold value, execution in step 207;

Step 206, determine the image content information matches of the image content information obtained and default promotion item picture; Execution in step 208;

Step 207, determine that the image content information obtained and the image content information of default promotion item picture do not match, and wouldn't carry out any operation.

Step 208, the promotion item picture associated advertisement information that in video image, pushes and preset.

The method for pushing of the advertising message of present embodiment, by adopting technique scheme, can overcome the propelling movement mode of advertising message of the extensive style of phase prior art effectively, when the matching degree of the image content information in the video image and the image content information of default promotion item picture during more than or equal to predetermined threshold value, in video image, push and default promotion item picture associated advertisement information, thereby can be when the consumer watches video, see with video in characteristic image associated advertisement information, thereby can attract consumer's notice, increase the attention rate of consumer this advertising message.So the technical scheme of present embodiment, the efficient of transmitting advertisement information is higher.

Embodiment three

The structural representation of the pusher of the advertising message that Fig. 3 provides for the embodiment of the invention three.As shown in Figure 3, the pusher of the advertising message of present embodiment specifically can comprise: acquisition module 10, computing module 11, judge module 12 and propelling movement module 13.

Wherein acquisition module 10 is used for obtaining image content information from video image; Preferable, acquisition module 10 is used to receive the click commands of input; And from video image, obtain image content information according to the click commands of receiving.Computing module 11 is connected with acquisition module 10, and computing module 11 is used to calculate the matching degree of image content information that acquisition module 10 obtains and the image content information of default promotion item picture; Judge module 12 is connected with computing module 11, and judge module 12 is used to judge that whether the matching degree of computing module 11 calculating is more than or equal to predetermined threshold value; Push module 13 and be connected, push module 13 and be used for when judge module 12 is determined matching degree more than or equal to predetermined threshold value, in video image, pushing and default promotion item picture associated advertisement information with judge module 12.

The pusher of the advertising message of present embodiment realizes that by adopting above-mentioned module the propelling movement of advertising message is identical with the realization mechanism of above-mentioned correlation technique embodiment, can not repeat them here with reference to the record of above-mentioned correlation technique embodiment in detail.

The pusher of the advertising message of present embodiment realizes obtaining image content information by adopting above-mentioned module from video image; The matching degree of the image content information that calculating is obtained and the image content information of default promotion item picture; Judge that whether matching degree is more than or equal to predetermined threshold value; When matching degree during, in video image, push and default promotion item picture associated advertisement information more than or equal to predetermined threshold value.The technical scheme of present embodiment, can overcome the propelling movement mode of advertising message of the extensive style of phase prior art effectively, when the matching degree of the image content information in the video image and the image content information of default promotion item picture during more than or equal to predetermined threshold value, in video image, push and default promotion item picture associated advertisement information, thereby can be when the consumer watches video, see with video in characteristic image associated advertisement information, thereby can attract consumer's notice, increase the attention rate of consumer this advertising message.So the technical scheme of present embodiment, the efficient of transmitting advertisement information is higher.

Embodiment four

The structural representation of the pusher of the advertising message that Fig. 4 provides for the embodiment of the invention four.As shown in Figure 4, the pusher of the advertising message of present embodiment further comprises following technical scheme on above-mentioned basis embodiment illustrated in fig. 3.

In the pusher of the advertising message of present embodiment, acquisition module 10 specifically is used for video image is decoded, and obtains image content information from the image that decoding obtains.

As shown in Figure 4, in the pusher of the advertising message of present embodiment, computing module 11 comprises first cutting unit 111, second cutting unit 112, identification and matching unit 113 and determining unit 114.

Wherein first cutting unit 111 is connected with acquisition module 10, and the video image that first cutting unit 111 is used for acquisition module 10 is obtained is cut apart according to color and texture, obtains A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1; Second cutting unit 112 is used for default promotion item picture is cut apart according to color and texture, obtains B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece; Identification and matching unit 113 is connected with second cutting unit 112 with first cutting unit 111 respectively, identification and matching unit 113 is used for that first cutting unit 111 is cut apart N the first content piece that obtains and cuts apart N the second content piece that obtains with second cutting unit 112 respectively and carry out identification and matching, obtains first content piece and the second content piece of M to being complementary; Determining unit 114 is connected with identification and matching unit 113, and determining unit 114 is used for the result according to identification and matching unit 113 identification and matching, determines the matching degree of image content information and the image content information of default promotion item picture, and matching degree equals M divided by N.This moment, judge module 12 specifically was connected with determining unit 114, and judge module 12 is used to judge that whether the definite matching degree of determining unit 114 is more than or equal to predetermined threshold value.

Alternatively, in the pusher of the advertising message of present embodiment, acquisition module 10 also is used for when matching degree during more than or equal to predetermined threshold value, push before the promotion item picture associated advertisement information that module 13 pushes in video image and preset, according to the default promotion item picture and the corresponding relation of advertising message, obtain and default promotion item picture associated advertisement information.

Alternatively, in the pusher of the advertising message of present embodiment, also comprise and set up module 14.This is set up module 14 and is used at acquisition module 10 according to the default promotion item picture and the corresponding relation of advertising message, before the promotion item picture associated advertisement information of obtaining and presetting, set up the default promotion item picture and the corresponding relation of advertising message.This moment corresponding acquisition module 10 with set up module 14 and be connected, acquisition module 10 specifically is used for from according to setting up the default promotion item picture that module 14 sets up and the corresponding relation of advertising message, the promotion item picture associated advertisement information of obtaining and presetting.

The pusher of the advertising message of present embodiment is that example is introduced technical scheme of the present invention in detail to comprise above-mentioned all optional technical schemes.In the practical application, above-mentioned all optional technical schemes can adopt the mode combination in any of combination, form optional embodiment of the present invention, give unnecessary details no longer one by one at this.

The pusher of the advertising message of present embodiment realizes that by adopting above-mentioned module the propelling movement of advertising message is identical with the realization mechanism of above-mentioned correlation technique embodiment, can not repeat them here with reference to the record of above-mentioned correlation technique embodiment in detail.

The pusher of the advertising message of present embodiment, by adopting above-mentioned module can overcome the propelling movement mode of advertising message of the extensive style of phase prior art effectively, when the matching degree of the image content information in the video image and default promotion item picture during more than or equal to predetermined threshold value, in video image, push and default promotion item picture associated advertisement information, thereby can be when the consumer watches video, see with video in characteristic image associated advertisement information, thereby can attract consumer's notice, increase the attention rate of consumer this advertising message.So the technical scheme of present embodiment, the efficient of transmitting advertisement information is higher.

Those skilled in the art should understand that embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware embodiment, complete software implementation example or in conjunction with the form of the embodiment of software and hardware aspect.And the present invention can adopt the form that goes up the computer program of implementing in one or more computer-usable storage medium (including but not limited to magnetic disk memory and optical memory etc.) that wherein include computer usable program code.

The present invention is that reference is described according to the process flow diagram and/or the block scheme of method, equipment (system) and the computer program of the embodiment of the invention.Should understand can be by the flow process in each flow process in computer program instructions realization flow figure and/or the block scheme and/or square frame and process flow diagram and/or the block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, make the instruction of carrying out by the processor of computing machine or other programmable data processing device produce to be used for the device of the function that is implemented in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.

These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, make the instruction that is stored in this computer-readable memory produce the manufacture that comprises command device, this command device is implemented in the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.

These computer program instructions also can be loaded on computing machine or other programmable data processing device, make on computing machine or other programmable devices and to carry out the sequence of operations step producing computer implemented processing, thereby the instruction of carrying out on computing machine or other programmable devices is provided for being implemented in the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.

Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.

Claims (12)

1. the method for pushing of an advertising message is characterized in that, may further comprise the steps:
From video image, obtain image content information;
The matching degree of the described image content information that calculating is obtained and the image content information of default promotion item picture;
Judge that whether described matching degree is more than or equal to predetermined threshold value;
When described matching degree during, in described video image, push and described default promotion item picture associated advertisement information more than or equal to described predetermined threshold value.
2. the method for claim 1 is characterized in that, the described image content information of obtaining from video image comprises: described video image is decoded, obtain described image content information from the image that decoding obtains.
3. the method for claim 1 is characterized in that, calculates the matching degree of the image content information of the described image content information of obtaining and the promotion item picture of presetting, and comprising:
The described video image that obtains is cut apart according to color and texture, obtained A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1;
Described default promotion item picture is cut apart according to color and texture, obtained B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece;
Described N first content piece carried out identification and matching with described N second content piece respectively, obtain described first content piece and the described second content piece of M being complementary;
The matching degree of the image content information of the promotion item picture of determining described image content information and presetting, described matching degree equals described M divided by described N.
4. as the arbitrary described method of claim 1-3, it is characterized in that, when described matching degree during more than or equal to predetermined threshold value, in described video image, push with described default promotion item picture associated advertisement information before, also comprise:
According to the described default promotion item picture and the corresponding relation of described advertising message, obtain and described default promotion item picture associated advertisement information.
5. method as claimed in claim 4 is characterized in that, according to the described default promotion item picture and the corresponding relation of described advertising message, obtain with described default promotion item picture associated advertisement information before, described method also comprises:
Set up the described default promotion item picture and the corresponding relation of described advertising message.
6. the method for claim 1 is characterized in that, obtains from video image before the image content information, also comprises step: the click commands that receives input;
Obtaining image content information step from video image comprises: obtain described image content information according to the described click commands of receiving from video image.
7. the pusher of an advertising message is characterized in that, comprising:
Acquisition module is used for obtaining image content information from video image;
Computing module is used to calculate the matching degree of the described image content information obtained and the image content information of default promotion item picture;
Judge module is used to judge that whether described matching degree is more than or equal to predetermined threshold value;
Push module, be used in described video image, pushing and described default promotion item picture associated advertisement information when described matching degree during more than or equal to described predetermined threshold value.
8. device as claimed in claim 7 is characterized in that, described acquisition module specifically is used for described video image is decoded, and obtains described image content information from the image that decoding obtains.
9. device as claimed in claim 7 is characterized in that, described computing module comprises:
First cutting unit is used for the described video image that obtains is cut apart according to color and texture, obtains A image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N first content piece; Wherein N is the integer greater than 1;
Second cutting unit is used for described default promotion item picture is cut apart according to color and texture, obtains B image block; And then the image block after will cutting apart based on the contrast of prospect and background merges, and obtains N second content piece;
The identification and matching unit is used for described N first content piece carried out identification and matching with described N second content piece respectively, obtains described first content piece and the described second content piece of M to being complementary;
Determining unit is used for determining the matching degree of described image content information and the image content information of default promotion item picture, and described matching degree equals described M divided by described N.
10. as the arbitrary described device of claim 7-9, it is characterized in that, described acquisition module, also be used for when described matching degree during more than or equal to predetermined threshold value, described propelling movement module in described video image, push with described default promotion item picture associated advertisement information before, according to the described default promotion item picture and the corresponding relation of described advertising message, obtain and described default promotion item picture associated advertisement information.
11. device as claimed in claim 10, it is characterized in that, described device also comprises sets up module, be used at described acquisition module according to the described default promotion item picture and the corresponding relation of described advertising message, obtain with described default promotion item picture associated advertisement information before, set up the described default promotion item picture and the corresponding relation of described advertising message.
12. device as claimed in claim 7 is characterized in that, described acquisition module specifically is used to receive the click commands of input; And from video image, obtain described image content information according to the described click commands of receiving.
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