CN107657470A - Information processing method and information processor - Google Patents
Information processing method and information processor Download PDFInfo
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- CN107657470A CN107657470A CN201610729754.XA CN201610729754A CN107657470A CN 107657470 A CN107657470 A CN 107657470A CN 201610729754 A CN201610729754 A CN 201610729754A CN 107657470 A CN107657470 A CN 107657470A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
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Abstract
The invention discloses a kind of information processing method and information processor；Method includes：Business information is presented in the graphical interfaces of applications client；Monitor the Action Events for the business information；Based on the Action Events listened to, determine that user meets scheduled operation scene for the operation of the business information；Promotion message position is loaded in the graphical interfaces；The promotion message associated with the business information is presented in the promotion message position based on the operation scenario.Implement the present invention, can reduce and launch annoyance level of the promotion message to user, the effect of promotion message is realized while ensureing that user normally obtains business information.
Description
Technical field
The present invention relates to the information popularization technology of the communications field, more particularly to a kind of information processing method and information processing apparatus
Put.
Background technology
With flourishing for internet industry particularly mobile Internet, carrying out information popularization by internet turns into letter
Cease the neomorph propagated and be widely used.
Internet advertising (hereinafter referred to as advertisement) has become use as the typical technology that information popularization is carried out in internet
Family obtains information and advertiser lifts popularity and publicizes the important channel of product.
The form of advertisement is varied, typically, including following several types：
1) web advertisement, advertisement is launched in the webpage that user accesses so that can pop-up advertisement in the webpage that user browses.
2) video ads, before video playback and in the playing process of video, at video playback interface, ejection is wide
Accuse.
3) apply interior advertisement, user installs the client of various applications in terminal such as smart mobile phone, tablet personal computer etc., with
Family uses pop-up advertisement during applications client.
The problem of presently, there are is that correlation technique is often launched to user during user obtains business information and pushed away
Guangxin is ceased, and this process that information is obtained to user, which causes, inevitably to be disturbed, and be have impact on user and is normally obtained business information
Process.
Annoyance level of the promotion message to user is launched for how to reduce, while ensureing that user normally obtains information
The effect of promotion message is realized, correlation technique there is no effective solution.
The content of the invention
The embodiment of the present invention provides a kind of information processing method and information processor, can reduce and launch promotion message pair
The annoyance level of user, the effect of promotion message is realized while ensureing that user normally obtains information.
What the technical scheme of the embodiment of the present invention was realized in：
In a first aspect, a kind of information processing method of the embodiment of the present invention, methods described include：
Business information is presented in the graphical interfaces of applications client；
Monitor the Action Events for the business information；
Based on the Action Events listened to, determine that user meets scheduled operation field for the operation of the business information
Scape；
Promotion message position is loaded in the graphical interfaces；
The promotion message associated with the business information is presented in the promotion message position based on the operation scenario.
Second aspect, the embodiment of the present invention provide a kind of information processor, and described device includes：
Business information unit, for business information to be presented in the graphical interfaces of applications client；
Monitoring unit, for monitoring the Action Events for the business information；
Operation scenario unit, for based on the Action Events listened to, determining that user is directed to the behaviour of the business information
Work meets scheduled operation scene；
Loading unit, for loading promotion message position in the graphical interfaces；
Promotion message unit, for being presented and the business information phase in the promotion message position based on the operation scenario
The promotion message of association.
The third aspect, the embodiment of the present invention provide a kind of information processor, including processor and storage medium；It is described to deposit
Executable instruction is stored with storage media, the executable instruction is used to perform information processing side provided in an embodiment of the present invention
Method.
The embodiment of the present invention has such beneficial effect：
First, the promotion message related to business information is loaded in promotion message position based on operation scenario, is applicable operation
Scene and targetedly load promotion message, make loading promotion message position and present promotion message processing can with user work as
Preceding operation scenario realizes " seamless " docking, avoids correlation technique and promotion message is presented in the form of pop-up etc. " violence " to user
And the problem of causing interference with；
Secondly, it is business information association in the information of promotion message position loading, realizes and promotion message is presented as operation
The part of scene and " immersing " enter the effect of operation scenario, and promotion message can at utmost meet user and currently obtain information
Demand, reduce to user obtain business information annoyance level.
Brief description of the drawings
Fig. 1 is an optional configuration diagram of information processing system in the embodiment of the present invention；
Fig. 2 is one optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 3 is an optional software and hardware structure schematic diagram of terminal in the embodiment of the present invention；
Fig. 4-1 is an optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 4-2 is an optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 4-3 is an optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 5 is the optional structural representation that neural network model is trained in the embodiment of the present invention；
Fig. 6-1 to Fig. 6-4 is that promotion message position is loaded in the embodiment of the present invention and is presented the optional display of promotion message
Schematic diagram；
Fig. 7 is an optional structural representation of advertisement delivery system in the embodiment of the present invention；
Fig. 8-1 to Fig. 8-5 is carrying advertisement position and the optional of video ads to be presented in news stream in the embodiment of the present invention
Display schematic diagram；
Fig. 9 is the optional structural representation of information processor in the embodiment of the present invention.
Embodiment
Below in conjunction with drawings and Examples, the present invention will be described in further detail.It is it should be appreciated that mentioned herein
Embodiment only to explain the present invention, is not intended to limit the present invention.In addition, embodiment provided below is to be used to implement
The section Example of the present invention, rather than the whole embodiments for implementing the present invention are provided, in the case where not conflicting, the present invention is implemented
Example record technical scheme can be in any combination mode implement.
Before the present invention will be described in further detail, the noun and term being related in the embodiment of the present invention are said
Bright, the noun and term being related in the embodiment of the present invention are applied to following explanation.
Applications client, for the executable program of user side terminal operating, support user to use corresponding business, such as pass through
News client reads topical news, and the dynamic business of good friend is checked by social client, wherein the letter of carrying target service
Breath is referred to as business information.
Promotion message, there is the user (hereinafter referred to as information popularization user) of popularization demand, for the application visitor of user side
The general designation for the information propagated needed for the end of family, it is different from the business information related to own service of applications client acquisition.
For example, the business information of itself of social client is the dynamic of social good friend, multiple dynamic formation good friend dynamics
Stream, and the promotion message advertisement that can be advertiser demand communication launch to the user for meeting stereotactic conditions, or news unit's phase
The grave news pushed to all users are hoped to notify.
For another example the business information of itself is news for news client application, multiple news form news stream, and
Promotion message is different from news, can be the advertisement that advertiser demand communication is launched to the user for meeting stereotactic conditions.
Promotion message position, the region that promotion message is presented is used in applications client, such as the graphical interfaces of applications client
In specific region.
Exemplarily, the Zone Full of promotion message bit occupancy applications client is presented with full form.Or promote
The subregion of information bit occupancy applications client is presented, and now, business information position and promotion message position are simultaneously in application client
Loaded in end.
Action Events, it is the record of user's operation.User will produce acoustic control thing when carrying out sound control for operation object
Part, including object and mode of operation operated by the voice of user；Carried out for operation object by keyboard or mouse mode
It corresponding will produce KeyEvent and mouse event during control, including operation object and the button that is triggered.
Terminal：Can be desktop computer, TV set-top box, Xbox/ in the equipment of user side operation applications client
The fixed terminals such as PS3 game machines, outdoor advertising display screen；Can also be smart mobile phone, notebook computer, tablet personal computer and vehicle-mounted
The mobile terminals such as advertising display screen.
Exposure：The promotion message position of the applications client for the terminal operating that promotion message is surveyed in user, which is presented, is once referred to as one
Secondary exposure.
Flow：Also referred to as flowing of access, the carrier of the data traffic for producing access network, as installed in terminal
Various be used for such as social client, news client.
Referring to an optional configuration diagram of the information processing system provided in an embodiment of the present invention 10 shown in Fig. 1,
In Fig. 1, including information popularization user 11, jettison system 12, using backstage 13 and user side terminal 14, below in conjunction with Fig. 1
The topological structure of information processing system 10 is illustrated.
Jettison system 12 is used to launch promotion message (such as advertisement) to user's lateral terminal 14 for information popularization user 11.
Exemplarily, jettison system 12 is directed to the stereotactic conditions of promotion message setting according to information popularization user 11, to symbol
The user's lateral terminal for closing stereotactic conditions launches promotion message.Usually, information popularization user 11 can set in jettison system 12 and throw
The stereotactic conditions of advertisement are put, including：Region, age degree, education degree and the terminal equipment type of user, it is of course also possible to be
The stereotactic conditions such as other types such as income level, hobby type.
Especially, type (such as news visitor of applications client of the jettison system 12 according to set by information popularization user 11
Family end, social client), the terminal for having the applications client of respective type to user side operation launches promotion message, so that
Obtain promotion message and realize exposure in the promotion message position of user side applications client.
The applications client being used for using backstage 13 into user's lateral terminal 14 sends the information flow of target service, such as to new
Hear client to transmit news stream, to the dynamic stream of the good friend of social client transmission.
In order to reduce to user side launch promotion message to caused by user annoyance level, referring to this hair shown in Fig. 2
One optional schematic flow sheet of the information processing method that bright embodiment provides, is presented in the graphical interfaces of applications client
Business information (step 101)；Monitor the Action Events (step (102) for business information；Based on the operation thing listened to
Part, determine that user meets scheduled operation scene (step 103) for the operation of business information；Letter is promoted in loading in graphical interfaces
Cease position (step 104)；Promotion message (the step associated with business information is presented in promotion message position based on operation scenario
105)。
It can be seen that first, the promotion message related to business information is loaded in promotion message position based on operation scenario, it is applicable
Operation scenario and targetedly load promotion message, enable loading promotion message position and processing and the user of promotion message be presented
Current operation Scene realization it is " seamless " docking, avoid correlation technique presented in the form of pop-up etc. " violence " promotion message to
User and the problem of cause interference with；Secondly, it is business information association in the information of promotion message position loading, realizes to present and promote
Information as operation scenario a part and " immersing " enters the effect of operation scenario, promotion message can at utmost meet user
The current demand for obtaining information, reduces the annoyance level that business information is obtained to user.
The embodiment of the present invention also provides the information processor for practicing above- mentioned information processing method.In hardware view
On, exemplarily, information processor can such as computing resource of the resource based on the terminal of user side (such as processor) and communication
Resource (such as network interface) is realized, on software view, information processor may be embodied as storage and be deposited with user's lateral terminal
Executable instruction (including such as computer executable instructions of program, module etc) in storage media.
As above, when being realized with resource of the information processor based on user's lateral terminal, referring to one of the terminal 14 shown in Fig. 3
Individual optional software and hardware structure schematic diagram, terminal 14 include hardware layer, intermediate layer, operating system layer and software layer.However, ability
Domain it will be appreciated by the skilled person that the structure of the terminal 14 shown in Fig. 3 is merely illustrative, the not limit of the structure of structure paired terminal 14
It is fixed.For example, terminal 14 can be set compared with the more components of Fig. 3 according to needs are implemented, or omission setting unit is needed according to implementation
Subassembly.
The hardware layer of terminal 14 includes processor 141, input/output interface 143, storage medium 144 and network interface
142, component can be through system bus connection communication.
Processor 141 can use central processing unit (CPU), microprocessor (MCU, Microcontroller Unit),
Application specific integrated circuit (ASIC, Application Specific Integrated Circuit) or logic programmable gate array
(FPGA, Field-Programmable Gate Array) is realized.
Input/output interface 143 can use such as display screen, touch-screen, loudspeaker input/output device to realize.
Storage medium 144 can use the non-volatile memory mediums such as flash memory, hard disk, CD to realize, can also use double
The volatile storage mediums such as multiplying power (DDR, Double Data Rate) dynamic buffering are realized, wherein being stored with to perform above-mentioned
The executable instruction of information processing method.
Exemplarily, storage medium 144 can be set in same place jointly with terminal 14, can also be relative to terminal 14
Place remote is set, or the distribution of the local and remote side of relative termination 14 is set.Network interface 142 provides outside to processor 141
The access ability for the storage medium 144 that data such as strange land is set, exemplarily, network interface 142 can be based on near-field communication
(NFC, Near Field Communication) technology, bluetooth (Bluetooth) technology, purple honeybee (ZigBee) technology are carried out
Short-range communication, furthermore it is also possible to realize such as based on CDMA (CDMA, Code Division Multiple Access),
Communication standard and its evolution such as WCDMA (WCDMA, Wideband Code Division Multiple Access)
The communication of standard.
Drive layer include be used for for operating system 146 identify hardware layer and with the middleware 145 of each assembly communication of hardware layer,
Such as can be the set of the driver of each component for hardware layer.
Operating system 146 is used to provide user oriented graphical interfaces, exemplarily, including plug-in unit icon, desktop background
And application icon, operating system 146 support user via the control embodiment of the present invention of the graphical interfaces to equipment to the said equipment
Software environment such as OS Type, version do not limit, such as can be Android operation system, iOS operating systems,
(SuSE) Linux OS or UNIX operating system etc..
The present invention is proposed in detail below based on the terminal of the information jettison system shown in Fig. 1 and the user side shown in Fig. 3
Embodiment.
Referring to an optional schematic flow sheet of the information processing method shown in Fig. 4-1, comprise the following steps：
Step 201, the applications client of terminal obtains the business information for supporting business from application backstage.
As before, the applications client of multiple types can be run in terminal, such as social client and news client.
For example, each applications client intermittent (periodically or non-periodically) pulls target service from corresponding using backstage
(such as any business that applications client is supported, or the business used needed for user) business information, if social client is from society
Backstage is handed over to obtain good friend's dynamic of user, news client obtains news from news backstage.Or each applications client receives phase
The business information actively issued using backstage answered.
Step 202, business information is presented in the graphical interfaces of applications client in terminal.
When exemplarily, the applications client in terminal switches to front stage operation state in response to the operation of user (for example,
For mobile terminal, usually, the graphical interfaces of applications client is in full frame state, naturally it is also possible in non-full frame
State), the content of loading business information in the graphical interfaces of applications client.
After business information is presented in the graphical interfaces of applications client, the behaviour of business information is directed to by monitoring users
Make and caused Action Events, determine the operation scenario residing for user, illustrated with reference to step 205 and step 206.
Step 203, terminal monitoring is directed to the Action Events of business information.
As before, being directed to the action type of business information regarding user, Action Events can be touch control operation (such as clicking operation thing
Part, slide event), can also be acoustic control event, KeyEvent and mouse event etc.；All types of Action Events are users
The record operated for user in applications client for business information.
For example, as shown in Fig. 2 user side causes user equipment to the operation that business information in applications client is carried out
The corresponding input/output of hardware layer (I/O) reports to the event of system layer, when implementing touch control operation for operation object such as user
Corresponding touch event, including the operation data such as the particular location of user's operation, time and the type of touch control operation etc. will be produced.
Similarly, corresponding acoustic control event, including user will be produced when user implements acoustic control operation for the operation object of applications client
Voice operated by operation object mark and mode of operation etc..
Step 204, terminal determines what user was met for the operation of business information based on the Action Events listened to
Operation scenario.
User is likely to be at specific operation scenario in the graphical interfaces of applications client for the operation of business information,
In one embodiment, the model such as neutral net mould for identifying operation scenario is trained by the method for machine learning
Type, the operation scenario met is predicted based on the Action Events listened to using neural network model.
Exemplarily, there is mark as operation identification model using part known operation scene and corresponding Action Events
Remember the training sample of (respective operations scene and Action Events) as { in the slide event 1 of graphical interfaces from bottom to top；It is clear
Look at operation scenario }；{ in the slide event 2 of graphical interfaces from bottom to top；Browse operation scene }；Use machine learning method
Train neural network model so that the neural network model after training has operation scenario is predicted based on Action Events
Performance.
To train neural network model to illustrate, establish a neural network model that such as Fig. 5 is illustrated, for based on
The Action Events listened to are predicted to the operation scenario of user.Wherein, input layer be responsible for receive input training sample and
Hidden layer is distributed to, hidden layer is responsible for being formed the characteristic of Action Events and the mapping of operation scenario, the operation scenario based on output
Prediction result and operation scenario actual result deviation, to hidden layer formed mapping relations in concealed nodes parameter
(weights) are adjusted, until deviation meets functional need.
The feature of the training sample of the input layer input of neural network model is (such as the operation object in touch control operation event
Type, mode of operation etc.) for the variable that is derived, neural network model hidden layer between variable and operation scenario
Mapping relations are learnt, so as to in performance of the neutral net output layer output based on Action Events predicted operation scene.
After the completion of neural metwork training, by inputting listened to Action Events in neutral net, operation scenario can be obtained
Prediction result.
Exemplarily, operation scenario can include：
1) the browse operation scene of business information is updated by slide.
Such as implement continuous upward sliding in the graphical interfaces of news client and check other news in news stream, then
Identify that user is in browse operation scene by operating operation scenario identification model.
2) business information focusing operation scene is focused on by touch control operation.
By taking touch control operation as an example, in bright screen state, user's finger (exceeds the concern time threshold of setting such as 5 seconds) for a long time
A certain business information is pressed, then identifies that user is focused behaviour to the business information by operating operation scenario identification model
Make.
It is pointed out that the operation scenario in practical application is not limited only to above-mentioned example, such as also include sharing operation
Scene (such as shares social circle), and the forwarding operation scenario forwarded to business information, what business information was commented on comments
By operation scenario, the operation scenario in practical application is diversified that operation scenario can also be aforesaid operations scene institute in addition
Combine the compound operation scenario formed, the forwarding for such as being forwarded and being commented on to business information-comment operation scenario.
Above-mentioned operation scenario is referred to as to conventional operation scenario, in addition, the operation of user may in the embodiment of the present invention
Such handover operation scene also is compliant with, i.e.,：User switches between above-mentioned routine operation scene, exemplarily, bag
Include the switching of the operation scenario of following several forms：
1) browse operation scene->Focusing operation scene
So that user uses news client in the terminal as an example, news client is in news stream in multiple business information
The summary of part news, so as to form news stream, user (is now in sliding in the summary of each news of fast browsing news stream
Dynamic operation operation scenario) when find news interested, click on corresponding news so as to read particular content (this of news
When be in focusing operation scene).
2) focusing operation scene->Browse operation scene
Still so that user uses news client in the terminal as an example, user returns to news stream after reading finishes news item
Interface, continue to browse the summary of each news in news stream to find content interested.
3) browse operation scene->Focusing operation scene->Share operation scenario
By taking social client in user's using terminal as an example, social client is in the business information position of graphical interfaces in current
The dynamic that each good friend at family shares, forms the dynamic stream of good friend, and user browses interested dynamic of each Dynamic Discovery in dynamic stream
State simultaneously clicks on reading particular content, mobilizes other good friends of state to user in reading process transfer.
Step 205, terminal loads promotion message position in applications client graphical interfaces.
In one embodiment, touch control operation (as clicked on or sliding) is implemented in user a certain position in graphical interfaces,
Terminal correspondingly receives the position of the touch event for business information in graphical interfaces, is added in a manner of Insert service information
Carry promotion message position.Exemplarily, lower section, top, left side and the right side of the position of touch event are received in graphical interfaces
One of or at least one (such as upper left side, lower right side), load promotion message position in the way to insert, it should be pointed out that push away
Wide information bit is the framework (can also be considered as figure layer) of promotion message for being used to present in graphical interfaces, itself and sightless category
Property.So as in subsequent step 208 in promotion message position during presentation promotion message, realize that promotion message is believed with business
The effect of " fusion " is ceased, from the perspective of user, business information identical side of the applications client to be obtained with user's needs
Promotion message is presented in formula, it is difficult to clear and definite differentiated service information and promotion message, the content of promotion message is realized, it is and related
Technology is presented impression information using modes such as pop-up, pasters and compared, and makes user be more prone to receive, and reduces the interference to user
Degree.
For example, as in Figure 6-1, business information is presented in the graphical interfaces of the applications client of user's lateral terminal, when
User implement in position 61 slide (as upwards, downwards or other modes slip, or the point such as click, double-click and touch and operating)
When, applications client will listen to corresponding Action Events, instant in the lower section for listening to the corresponding position 61 of Action Events
Insert whole viewing areas of promotion message position, it is of course also possible to listen to the top of the corresponding position 61 of Action Events or
Whole viewing areas of other adjacent positions of person insertion promotion message position.
In another embodiment, the position of the touch event for business information is correspondingly received in graphical interfaces,
Promotion message position is loaded in a manner of covering at least part business information.
Exemplarily, the position of touch event is received in graphical interfaces, to cover the partial service information of the position
Mode load promotion message position, for example, covering figure layer on the partial service information of position, it is possible to understand that ground, promote letter
Breath position is the framework of promotion message for being used to present in graphical interfaces, itself and sightless attribute.So as in subsequent step
In 208 in promotion message position present promotion message when, effect of the promotion message with business information " fusion " can be realized, from
From the perspective of family, promotion message is presented in a manner of the business information identical for needing to obtain with user in applications client, difficult
With clear and definite differentiated service information and promotion message, the content of promotion message is realized, pop-up, paster etc. are used with correlation technique
Mode is presented impression information and compared, and makes user be more prone to receive, and reduces the annoyance level to user.
For example, as in fig. 6-2, business information is presented in the graphical interfaces of the applications client of user's lateral terminal, when
When user implements touch control operation (touching operation as put) in position 63, applications client will listen to corresponding Action Events, with
The mode that figure layer is covered on position 63 loads promotion message position 64, so as to the partial service information of covering position 63, business
In information sightless state is partially in positioned at position 63.
In another embodiment, scheming immediately during with Fig. 6-1 and Fig. 6-2 listening to touch event in graphical interfaces
It is different that the Zone Full of promotion message position is loaded in shape interface, when touch event is slide event, is clicked on listening to
Promotion message position is not loaded during Action Events immediately, and when listening to slide event, direction based on slide and
Amplitude loads promotion message position in graphical interfaces in a stepwise fashion, for example with such mode：
In user updates the browse operation scene of business information by slide, as user for business information
The response of slide, applications client graphical interfaces first end (first end for applications client graphical interfaces in use
The one end of the slide direction at family backwards) promotion message position is loaded in a manner of slipping into graphical interfaces, and in applications client
The end of graphical interfaces second (one end that the second end is pointed to for the slide direction of user in the graphical interfaces of applications client.) with
Skid off graphical interfaces mode and cancel the business information that part is presented, until the Zone Full of loading promotion message position.So as to avoid
The Zone Full of promotion message position is disposably loaded when listening to touch event and may be asked what is disturbed caused by user
Topic.
Exemplarily, in user updates the browse operation scene of business information by slide, when user is in position
During 65 upward sliding amplitude 66, loaded in the bottom of graphical interfaces in a manner of slipping into amplitude 66 promotion message position (or part push away
Wide information bit) 67, and the partial service information that respective amplitude 66 is presented is cancelled in a manner of skidding off at the end of graphical interfaces second.
Step 206, the promotion message associated with business information is presented in promotion message position based on operation scenario for terminal.
As a typical case, relevance that promotion message and business information are currently shown in graphical interfaces, or
Person and the context relation of the content currently shown.
As a typical case, can to collection by business information and the mode of the Keywords matching of promotion message, with
Determine that the promotion message associated by business information is currently presented in the graphical interfaces of applications client.
For example, extracted in the business information currently presented from the graphical interfaces of applications client using the method for semantic analysis
Keyword, matched with the label of video ads (stereotactic conditions for characterizing video ads), using the video ads that the match is successful as
The promotion message of association.
As a typical case, promotion message can be with the personage involved by the theme of business information, business information, feelings
The association such as section.
For example, when business information is the evaluation and test article on the notebook computer of certain model, promotion message can be should
Model notebook computer or the video ads for updating model notebook computer.
For another example when business information is a certain chapters and sections of novel, the promotion message of association the plot can be set according to
The online game advertisement of meter.
Hereinafter, the processing that promotion message is presented in promotion message position is illustrated with reference to different operation scenarios,
In one embodiment, in user updates the browse operation scene of business information by slide, promoting
Information bit is presented and the contact adjacent content of user's slide and/or the promotion message of adjacent content context relation.
Exemplarily, adjacent content, in the business information shown in the graphical interfaces that can be applications client with contact
The content of (line number of the paragraph of such as predetermined quantity, number of words or word) at a predetermined distance, the context of adjacent content can be with
The keyword of adjacent content, the theme of adjacent content for the full text of content, based on semantic analysis extraction, adjacent content institute
Personage being related to etc..
For example, it is assumed that applications client presents the paragraph 9 of business information to paragraph 13 in graphical interfaces, and user
Blank position of the contact between paragraph 11 and paragraph 12, then adjacent content can be content of the paragraph 11 to paragraph 12, when
Right adjacent content can also be paragraph 9 to paragraph 13.For determining that the preset distance of adjacent content is bigger, then the popularization obtained is believed
The quantity of breath is more, can be set in practical application according to the quantity demand for launching promotion message.
The context of adjacent content can also be the business information related to the business information that applications client is currently presented,
The series report of such as news, the novel published in instalments.
In another embodiment, in user focuses on business information focusing operation scene by touch control operation, promoting
Information bit is presented and the content of user's mark and/or the promotion message associated with the content context marked.
The content wherein marked can be content, the content of collection annotated in the graphical interfaces of applications client by user
Deng theme, keyword, involved personage of content etc. can be marked by marking the context of content.When user is (poly- in reading
It is burnt) business information when, by the way that the promotion message related to user annotation content is presented, be obviously improved to the current acquisition of user
The hit rate of the demand of information, is reduced, while meeting extending user obtains the channel of information.
For example, when operation is marked to the news report of the real estate's sales in the news of reading in user (in mark
Operation scenario), the real estate's sales advertisement in promotion message position presentation user their location.
In another embodiment, the forwarding operation scenario forwarded to business information is led in user, in promotion message
The promotion message with the content of user's forwarding and/or with the context relation of forwarded content is presented in position.
The content wherein forwarded is that user chooses forwarding (to be such as forwarded to good friend or divide in the graphical interfaces of applications client
Enjoy individual dynamic in) content, forward the context of content to refer to the theme of forwarded content, keyword or involved
Personage etc..
Promotion message position is loaded at one and the example of promotion message is presented, graphical interfaces of the user in applications client
During middle implementation slide from bottom to top, the amplitude slided according to user, in bottom-loaded and the amplitude one of applications client
The promotion message position of cause, realize that promotion message position can use from the effect of the bottom of graphical interfaces " skidding off ", promotion message position
Full form or non-full form, after applications client loading promotion message position completely in graphical interfaces, if with
Family continues to implement slide from bottom to top, then applications client will continue to load business information after promotion message position,
So as to realize the effect that promotion message position is inserted between business information.For the promotion message presented in promotion message position, with
The business information of business information position loading, which constitutes, to be formd " fusion ", that is, is realized with the content shape consistent with business information
The effect of promotion message is presented in formula.
After promotion message is presented in promotion message position, the revocation loading of promotion message position is also related to.Especially, when pushing away
Wide information bit by it is non-it is full frame in a manner of load when, the operation of revocation loading promotion message position can not be performed, that is, keep pushing away
The annexation of wide information bit and adjacent service.Certainly, it can carry out revocation loading for any form of promotion message position
Operation, referring to an optional schematic flow sheet of the information processing method shown in Fig. 4-2, comprise the following steps：
Step 207, loading promotion message position is cancelled in graphical interfaces, and the region originally taken in promotion message position is recovered
Business information is presented.
In one embodiment, when terminal detects that presented promotion message meets corresponding revocation condition, applying
Revocation loading promotion message position in the graphical interfaces of client, in response to user for the direction of the slide of promotion message and
Amplitude, promotion message position is removed into applications client with the amplitude of slide along the amplitude of slide in graphical interfaces
Graphical interfaces, progressively reduce promotion message position so as to realize.
For example, participate in Fig. 6-4, user drag promotion message position (wherein present promotion message, Fig. 6-4 not shown in) to
Upper slip is to check the subsequent content of business information, and according to the direction of user's slip, promotion message bit synchronization is slided in user
Top movement of the amplitude to graphical interfaces is until remove graphical interfaces.
Illustrated below in conjunction with the different examples of revocation condition.
Example 1)
Start timing after the promotion message position of applications client presentation promotion message, loaded when in promotion message position
Revocation loading promotion message position when the duration of promotion message reaches scheduled duration, to recover to apply before loading promotion message position
The dispaly state of business information in the graphical interfaces of client, by being controlled to the duration that promotion message is presented, it can be achieved
Promotion message is presented for a long time and disturbs the situation of user's acquisition promotion message.
For example, news client is opened after the promotion message position of the non-full screen format shown in Fig. 6-1 loading promotion message
Beginning timing, when the displaying time of promotion message reaching the displaying time of displaying logic display, that is, judge to meet that revocation loading pushes away
The condition of wide information bit, revocation loading promotion message position simultaneously continue presentation business letter in the region that promotion message position originally took
Breath.Certainly, when not reaching the displaying time for showing logic display, user can be by shown by Fig. 6-4, passing through dragging
Mode promotion message displacement gone out into graphical interfaces to realize the purpose of revocation load information position.
Example 2)
Whether after promotion message is presented in the promotion message position of applications client, that is, monitoring has for the poly- of promotion message
Burnt Action Events, such as touch-control click on Action Events and mouse clicking operation event, if listening to corresponding clicking operation thing
Part, then show that logic is handled accordingly according to promotion message, such as jump to corresponding landing page.If in scheduled wait
The focusing operation event for promotion message is not heard in time, illustrates that user loses interest in promotion message, then revocation adds
Promotion message position is carried in order to avoid disturbing user to obtain business information.
Example 3)
The displaying logic of promotion message allows user to close in promotion message position, correspondingly, presents and pushes away in promotion message position
The virtual switch for promotion message position is also presented in Guangxin when ceasing, when promotion message is presented in promotion message position, once user is not
It is expected to watch promotion message i.e. pressable virtual switch, correspondingly, listened in applications client for promotion message position
Close event, as response, revocation promotion message position.
In one embodiment, promotion message can be the preference information for meeting user, at utmost accord with promotion message
Family is shared, referring to an optional schematic flow sheet of the information processing method shown in Fig. 4-3, based on Fig. 4-1, in addition to
Lower step：
Step 208, the applications client of terminal obtains the promotion message being adapted to the user tag of user from jettison system.
Exemplarily, when the applications client of terminal is in running status, applications client is by the user tag of user
Report to jettison system, jettison system launches user for the orientation bar for the promotion message setting for needing to launch according to each promotion message
Part, the label of stereotactic conditions is determined for compliance with, and corresponding promotion message is issued to the applications client in terminal.
Step 209, the applications client of terminal preloads promotion message.
By preloading promotion message in the caching of applications client, can be lifted subsequently is needing to push away applications client
The efficiency of promotion message is presented in wide information bit.
In one embodiment, for objective in application according to the sequencing of acquisition from the promotion message that jettison system obtains
Preload in the caching at family end, read in subsequent step according to the sequence of promotion message in the buffer.
In another embodiment, for being ranked up from the promotion message that jettison system obtains according to specific dimension,
Exemplarily, dimension includes：
1) Spatial dimensionality, it is ranked up according to descending of the promotion message in Spatial dimensionality and the degree of correlation of user.
So that promotion message is news as an example, calculates according to the mark of the Spatial dimensionality entrained by news and be presently in user
Time and the degree of correlation of position, the effect that the promotion message of space-time residing for fitting user is preferentially exposed can be realized.
2) preference dimension, it is ranked up according to the descending of promotion message and the matching degree of user preference.
By taking advertisement as an example, the similarity degree that product and user preference product are publicized according to advertisement is ranked up, Neng Goushi
Now so that the effect that the advertisement of user preference is preferentially exposed.
Above- mentioned information processing scheme is carried out so that video ads in the e-book client in user side are launched as an example below
Explanation, it should be pointed out that although being illustrated so that video ads are launched as an example, those skilled in the art are based on following
Record can implement in other kinds of applications client distributing video advertisement easily and launch other kinds of wide
Accuse.
Information processing system 10 as shown in Figure 1 is embodied as the advertisement delivery system 20 shown in Fig. 7, wherein, advertisement putting
System 22 is newly-built to be used to when entering line slip in article video be presented in advertisement position (promotion message position) type of local maintenance
The advertisement position of advertisement, advertiser 21 launch the video ads of 15 seconds length on the advertisement position in advertisement delivery system 20.Wide
After the examination ＆ verification of video ads dispensing advertisement relevant laws and regulations for accusing main dispensing, video ads are synchronously issued to by advertisement delivery system 22
In the e-book client of user's lateral terminal 24, certainly, according to the focal need of advertiser 21, video ads can also be issued to
In other kinds of applications client such as social client.
In practical application, advertisement delivery system 22 can realize the orientation dispensing to video ads, be directed to according to advertiser 21
Label corresponding to the stereotactic conditions that the video ads of dispensing are set as advertisement generation is simultaneously safeguarded in advertiser 26, and it is whole to pass through user side
The user data that end 24 reports forms the label for characterizing user characteristics, is determined with the tag match of the video ads in advertisement base 26
Need the video ads launched.
The e-book that the e-book client of user's lateral terminal 24 is specified from the acquisition user of e-book client background 23
Data, the content of e-book is shown in e-book client.
As shown in Fig. 8-1, user is watching the content 81 of e-book, if user's upward sliding in the content of e-book
82 triggering displaying ad logics, referring to Fig. 8-2, with the slip that continues upward of user, the advertisement positions of video ads progressively from
The bottom of graphical interfaces skids off, and playing video advertisement 82.
E-book client is in advertisement position playing video advertisement, in the playing process of advertisement, referring to Fig. 8-3, Yong Hu
When content 84 below video ads is pressed and dragged upwards, make eBook content 84 wide with the progressively covering video of upward sliding
The advertisement position of announcement, as shown in Fig. 8-5, until the advertisement position of video ads is completely covered.
The logical functional structure of aforementioned information processing unit is illustrated, referring to the information processor 30 shown in Fig. 9
An optional structural representation, including：
Business information unit 31, for business information to be presented in the graphical interfaces of applications client；
Monitoring unit 32, for monitoring the Action Events for business information；
Operation scenario unit 33, for based on the Action Events listened to, determining that user is directed to the operation of business information
Meet scheduled operation scene；
Loading unit 34, for loading promotion message position in graphical interfaces；
Promotion message unit 35, for the popularization associated with business information to be presented in promotion message position based on operation scenario
Information.
In one embodiment, promotion message unit 35, it is additionally operable to update business information by slide in user
In browse operation scene, above and below contact adjacent content and/or adjacent content with user's slide is presented in promotion message position
The promotion message of text association.
In one embodiment, promotion message unit 35, it is additionally operable to by touch control operation focusing business information gather in user
In burnt operation scenario, in promotion message position, presentation associates with the content of user's mark and/or with the content context marked
Promotion message.
In one embodiment, promotion message unit 35, it is additionally operable in the logical forwarding forwarded to business information of user
Operation scenario, the popularization with the content of user's forwarding and/or with the context relation of forwarded content is presented in promotion message position
Information.
In one embodiment, loading unit 34, it is additionally operable in graphical interfaces correspondingly receive for business information
The position of touch event, promotion message position is loaded in a manner of Insert service information.
In one embodiment, loading unit 34, it is additionally operable in graphical interfaces correspondingly receive for business information
The position of touch event, promotion message position is loaded in a manner of covering at least part business information.
In one embodiment, loading unit 34, it is additionally operable to update browsing for business information by slide in user
In operation scenario, promotion message position is loaded in a manner of slipping into graphical interfaces first end based on user's slide amplitude, and
The end of graphical interfaces second cancels the business information that part is presented in a manner of skidding off.
In one embodiment, loading unit 34, it is additionally operable to cancel loading promotion message position in graphical interfaces, and is promoting
Recover that business information is presented in the region that information bit originally took.
In one embodiment, loading unit 34, it is additionally operable to the side for the slide of promotion message in response to user
To and amplitude, progressively reduce promotion message position in graphical interfaces.
In one embodiment, loading unit 34, it is additionally operable to before graphical interfaces cancels loading promotion message position, detection
Meet at least one corresponding revocation condition to the promotion message loaded：
Detect that the duration that promotion message is presented in promotion message position reaches scheduled duration；
Detect the focusing operation event not heard within the scheduled wait time for promotion message；
Listen to the close event for promotion message position.
In one embodiment, business information unit 31, it is additionally operable to before promotion message is presented in promotion message position, obtains
The promotion message being adapted to the user tag of user, and preload promotion message.
It is pointed out that shown functional structure can be achieved on as discrete or distributed component or combine other groups
Part and in any suitable combination and the functional entity in any suitable position.The one or more being described herein
Entity can be performed by hardware, firmware and/or software.For example, realized in hardware in aspect, the information processor shown in Fig. 9
Each unit in 30 can be realized by the hardware resource such as processor, network interface of the end side shown in Fig. 3.
To sum up, the embodiment of the present invention realizes following beneficial effect：
1) promotion message related to business information is loaded in promotion message position based on operation scenario, is applicable operation scenario
And promotion message is targetedly loaded, making loading promotion message position and the processing of promotion message is presented can be with the current behaviour of user
Make " seamless " docking of Scene realization, avoid correlation technique promotion message is presented in the form of pop-up etc. " violence " and led to user
The problem of causing interference；
2) it is business information association in the information of promotion message position loading, realizes and promotion message is presented as operation scenario
A part and " immersing " enters the effect of operation scenario, promotion message can at utmost meet the need that user currently obtains information
Ask, reduce the annoyance level that business information is obtained to user.
3) user's focusing promotion message is being not detected by, listen to close event or promotion message is presented beyond pre- timing
When long, do not continue to that promotion message is presented, avoid interfering user's acquisition business information.
4) mode inserted in business information loads promotion message position, and promotion message is presented on promotion message position,
Involvement of the promotion message in graphical interfaces immersion is realized, namely promotion message is embodied with content-form, relative to pop-up etc.
Advertisement form, conflict degree of the user to promotion message is reduced, reduces annoyance level of the promotion message to user.
5) promotion message is matched according to user tag, is realized the effect precisely launched, is reduced and user is bothered
And lift Consumer's Experience.
6) presentation based on operation scenario triggering promotion message, the promotion message bit quantity that will can be launched in abundant information stream
With utilization rate.
It will be appreciated by those skilled in the art that：Journey can be passed through by realizing all or part of step of above method embodiment
Sequence instructs related hardware to complete, and foregoing program can be stored in a computer read/write memory medium, and the program exists
During execution, execution the step of including above method embodiment；And foregoing storage medium includes：Flash memory device, deposit at random
Access to memory (RAM, Random Access Memory), read-only storage (ROM, Read-Only Memory), magnetic disc or
CD etc. is various can be with the medium of store program codes.
Or if the above-mentioned integrated unit of the present invention is realized in the form of software function module and is used as independent product
Sale in use, can also be stored in a computer read/write memory medium.Based on such understanding, the present invention is implemented
The part that the technical scheme of example substantially contributes to correlation technique in other words can be embodied in the form of software product,
The computer software product is stored in a storage medium, including some instructions are causing a computer installation (can be with
It is personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the present invention.
And foregoing storage medium includes：Flash memory device, RAM, ROM, magnetic disc or CD etc. are various can be with store program codes
Medium.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (23)
1. a kind of information processing method, it is characterised in that methods described includes：
Business information is presented in the graphical interfaces of applications client；
Monitor the Action Events for the business information；
Based on the Action Events listened to, determine that user meets scheduled operation scene for the operation of the business information；
Promotion message position is loaded in the graphical interfaces；
The promotion message associated with the business information is presented in the promotion message position based on the operation scenario.
2. the method as described in claim 1, it is characterised in that described to be in the promotion message position based on the operation scenario
The now promotion message associated with the business information, including：
In user updates the browse operation scene of the business information by slide, the promotion message position present with
The contact adjacent content of user's slide and/or the promotion message of adjacent content context relation.
3. the method as described in claim 1, it is characterised in that described to be in the promotion message position based on the operation scenario
The now promotion message associated with the business information, including：
In user focuses on the business information focusing operation scene by touch control operation, presentation and institute in the promotion message position
The promotion message stated the content of user's mark and/or associated with the content context marked.
4. the method as described in claim 1, it is characterised in that described to be in the promotion message position based on the operation scenario
The now promotion message associated with the business information, including：
In the logical forwarding operation scenario forwarded to the business information of user, presented and the use in the promotion message position
The content of family forwarding and/or the promotion message with the context relation of forwarded content.
5. the method as described in claim 1, it is characterised in that described that promotion message position, bag are loaded in the business information
Include：
The position of the touch event for the business information is correspondingly received in the graphical interfaces, to insert the business
The mode of information loads the promotion message position.
6. the method as described in claim 1, it is characterised in that described that promotion message position, bag are loaded in the business information
Include：
The position of the touch event for the business information is correspondingly received in the graphical interfaces, to cover at least partly
The mode of the business information loads the promotion message position.
7. the method as described in claim 1, it is characterised in that described that promotion message position, bag are loaded in the business information
Include：
In user updates the browse operation scene of the business information by slide, existed based on user's slide amplitude
The graphical interfaces first end loads the promotion message position in a manner of slipping into, and at the end of graphical interfaces second with the side of skidding off
The business information of part is presented in formula revocation.
8. the method as described in claim 1, it is characterised in that methods described also includes
The promotion message position is loaded in graphical interfaces revocation, and the region originally taken in the promotion message position is recovered
Business information is presented.
9. method as claimed in claim 8, it is characterised in that described to load the promotion message in graphical interfaces revocation
Position, including：
In response to direction of the user for the slide of the promotion message and amplitude, progressively cancel and add in the graphical interfaces
Carry the promotion message position.
10. the method as described in right wants 8, it is characterised in that methods described also includes：
Before graphical interfaces revocation loads the promotion message position, it is corresponding to detect that loaded promotion message meets
At least one revocation condition：
Detect that the duration that the promotion message is presented in the promotion message position reaches scheduled duration；
Detect the focusing operation event not heard within the scheduled wait time for the promotion message；
Listen to the close event for the promotion message position.
11. the method as described in claim 1, it is characterised in that
The promotion message position is full form or non-full form.
12. the method as described in claim 1, it is characterised in that methods described also includes：
Before the promotion message is presented in the promotion message position, the promotion message being adapted to the user tag of user is obtained,
And preload the promotion message.
13. a kind of information processor, it is characterised in that described device includes：
Business information unit, for business information to be presented in the graphical interfaces of applications client；
Monitoring unit, for monitoring the Action Events for the business information；
Operation scenario unit, for based on the Action Events listened to, determining that user is directed to the operator of the business information
Close scheduled operation scene；
Loading unit, for loading promotion message position in the graphical interfaces；
Promotion message unit, it is associated with the business information for being presented based on the operation scenario in the promotion message position
Promotion message.
14. device as claimed in claim 13, it is characterised in that
The promotion message unit, it is additionally operable to update the browse operation scene of the business information by slide in user
In, present in the promotion message position and closed with the contact adjacent content of user's slide and/or adjacent content context
The promotion message of connection.
15. device as claimed in claim 13, it is characterised in that
The promotion message unit, it is additionally operable in user focuses on the business information focusing operation scene by touch control operation,
Present in the promotion message position and believe with the content of the user's mark and/or the popularization associated with the content context marked
Breath.
16. device as claimed in claim 13, it is characterised in that
The promotion message unit, it is additionally operable in the logical forwarding operation scenario forwarded to the business information of user, in institute
State promotion message position and the content forwarded with the user and/or the promotion message with the context relation of forwarded content is presented.
17. device as claimed in claim 13, it is characterised in that
The loading unit, it is additionally operable to correspondingly to receive the touch event for the business information in the graphical interfaces
Position, the promotion message position is loaded in a manner of inserting the business information.
18. device as claimed in claim 13, it is characterised in that
The loading unit, it is additionally operable to correspondingly to receive the touch event for the business information in the graphical interfaces
Position, the promotion message position is loaded in a manner of at least partly described business information of covering.
19. device as claimed in claim 13, it is characterised in that
The loading unit, it is additionally operable in user updates the browse operation scene of the business information by slide, base
The promotion message position is loaded in a manner of slipping into the graphical interfaces first end in user's slide amplitude, and in the figure
The end of shape interface second cancels the business information that part is presented in a manner of skidding off.
20. device as claimed in claim 13, it is characterised in that
The loading unit, it is additionally operable to load the promotion message position in graphical interfaces revocation, and in the promotion message
Recover that business information is presented in the region that position originally took.
21. device as claimed in claim 20, it is characterised in that
The loading unit, it is additionally operable in response to direction of the user for the slide of the promotion message and amplitude,
The loading promotion message position is progressively cancelled in the graphical interfaces.
22. device as claimed in claim 20, it is characterised in that
The loading unit, it is additionally operable to before graphical interfaces revocation loads the promotion message position, detects and loaded
Promotion message meet at least one corresponding revocation condition：
Detect that the duration that the promotion message is presented in the promotion message position reaches scheduled duration；
Detect the focusing operation event not heard within the scheduled wait time for the promotion message；
Listen to the close event for the promotion message position.
23. device as claimed in claim 13, it is characterised in that
The business information unit, it is additionally operable to before the promotion message is presented in the promotion message position, obtains and the use
The promotion message of the user tag adaptation at family, and preload the promotion message.
Priority Applications (4)
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|---|---|---|---|
| CN201610729754.XA CN107657470B (en) | 2016-08-25 | 2016-08-25 | Information processing method and information processing apparatus |
| US16/307,040 US20190220899A1 (en) | 2016-08-25 | 2017-08-22 | Information processing method and device, display terminal, and storage medium |
| PCT/CN2017/098543 WO2018036493A1 (en) | 2016-08-25 | 2017-08-22 | Information processing method and apparatus, display terminal, and storage medium |
| EP17842915.5A EP3493136A4 (en) | 2016-08-25 | 2017-08-22 | Information processing method and apparatus, display terminal, and storage medium |
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| CN201610729754.XA CN107657470B (en) | 2016-08-25 | 2016-08-25 | Information processing method and information processing apparatus |
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| CN107657470B CN107657470B (en) | 2021-09-07 |
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| CN110827058A (en) * | 2019-09-30 | 2020-02-21 | 上海掌门科技有限公司 | Multimedia promotion resource insertion method, equipment and computer readable medium |
| CN110827061A (en) * | 2019-10-15 | 2020-02-21 | 上海连尚网络科技有限公司 | Method and equipment for providing presentation information in novel reading process |
| CN110827061B (en) * | 2019-10-15 | 2022-12-06 | 上海连尚网络科技有限公司 | Method and equipment for providing presentation information in novel reading process |
| CN111209501A (en) * | 2019-12-27 | 2020-05-29 | 五八有限公司 | Picture display method and device, electronic equipment and storage medium |
| CN111209501B (en) * | 2019-12-27 | 2023-04-21 | 五八有限公司 | Picture display method and device, electronic equipment and storage medium |
| CN111324271A (en) * | 2019-12-30 | 2020-06-23 | 腾讯科技（深圳）有限公司 | Multimedia information processing method and device, electronic equipment and storage medium |
| CN111324271B (en) * | 2019-12-30 | 2021-09-07 | 腾讯科技（深圳）有限公司 | Multimedia information processing method and device, electronic equipment and storage medium |
| WO2023035835A1 (en) * | 2021-09-08 | 2023-03-16 | 北京字节跳动网络技术有限公司 | Information display method and apparatus, and device and medium |
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