CN101686385B - Method, IPTV system and user equipment for realizing advertisement insertion - Google Patents

Method, IPTV system and user equipment for realizing advertisement insertion Download PDF

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Publication number
CN101686385B
CN101686385B CN2008102117813A CN200810211781A CN101686385B CN 101686385 B CN101686385 B CN 101686385B CN 2008102117813 A CN2008102117813 A CN 2008102117813A CN 200810211781 A CN200810211781 A CN 200810211781A CN 101686385 B CN101686385 B CN 101686385B
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China
Prior art keywords
time point
advertisement
system side
current program
subscriber equipment
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Expired - Fee Related
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CN2008102117813A
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Chinese (zh)
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CN101686385A (en
Inventor
吉锋
夏宏飞
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ZTE Corp
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ZTE Corp
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Expired - Fee Related legal-status Critical Current
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Abstract

The invention provides a method, a system and user equipment for realizing advertisement insertion in an IPTV system. If advertisement needs to be inserted during the period of playing the current program on the user equipment, the method comprises the following steps: (a) during the period of playing the current program, a user terminal acquires and stores the insertion information of the related advertisement of the current program from a system side, wherein the insertion information of the related advertisement comprises the time point information when the related advertisement is inserted into the current program; (b) the user terminal stops playing the current program at the time point and simultaneously plays the related advertisement; and (c) after the related advertisement is played, the user terminal continues to play the current program from the time point. The invention provides an effective solution of advertisement insertion.

Description

Realize method, IPTV system and subscriber equipment that advertisement is inserted
Technical field
The present invention relates to the IPTV field, particularly a kind of method, IPTV system and subscriber equipment of realizing that advertisement is inserted.
Background technology
IPTV, be called IPTV (Internet Protocol Television again, IPTV), be meant professional general names such as live, the program request of the TV programme that can support interaction capabilities and time shifting broadcasting are provided to the user by the IP bearer network.IPTV compares with traditional simulated television or Digital Television, and for the user provides bigger interoperability, the user is in the operation that can select when watching as F.F., rewind down.Advertisement often occurs in existing TV programme, and this also is the important source of operation income.But the advertisement of inserting in the traditional tv program, the user always accepts these advertising messages " passive ", does not have to select, mutual right.Certainly the ad content that inserts in the direct broadcast band of IPTV, the user also is difficult to avoid (as inserting ad stream in live TV stream, user can't forwarding operation).IPTV provides abundant request program, and operator can set correspondent advertisement insertion plan (as by set time, playing programs climax etc.) for request program.
IMS (IP Multimedia Subsystem, IP Multimedia System) has been considered to the major technique that next generation network (Next Generation Network abbreviates NGN as) merges at present.Based on the fusion of NGN and IPTV is a research focus, and this paper has studied implementation method and the system that inserts based on the advertisement of subscriber equipment based in a kind of IPTV system under the next generation network framework.
Summary of the invention
The technical problem to be solved in the present invention provides IPTV system, method and the subscriber equipment of realizing that advertisement is inserted, so that effective insertion solution of advertisement to be provided.
In order to address the above problem, the invention provides a kind of method of inserting in the realization advertisement of IPTV system, if current program during played, needs to insert advertisement, this method may further comprise the steps:
(a) during the current playing programs, user terminal obtains and preserves the insertion information of the related advertisement of current program from system side, inserts the time point information of current program comprising related advertisement;
(b) user terminal stops to play current program at described time point, plays this association advertisement simultaneously;
(c) after related advertisement was play and finished, user terminal continued to play current program from described time point;
Wherein, in step (b), user terminal obtains the time point of current playing programs to system side, judges when the time point of current playing programs is identical with time point in the insertion information, stops to play current program; In step (c), after related advertisement was play and finished, the user initiated request from the current program of this time point continued broadcasting according to the time point of preserving to system side.
Further, in the step (a), user terminal obtains related advertisement by following at least a mode and inserts information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
In order to solve the problems of the technologies described above, the present invention also provides a kind of IPTV system that realizes that advertisement is inserted, and comprises system side and subscriber equipment, and system side is used to receive user equipment requests, provides request program to subscriber equipment; Described subscriber equipment is used to send order request, plays described request program, it is characterized in that:
Described system side also is used for providing to subscriber equipment the insertion information of related advertisement of current program and related advertisement, and described insertion information comprises that related advertisement inserts the time point information of current program;
Described subscriber equipment also is used to obtain described related advertisement and inserts information and preservation; And
Be used for inserting time point and stop to play current program, play described related advertisement simultaneously, after described related advertisement is play and finished, continue to play current program in related advertisement.
Further, user terminal obtains related advertisement by following at least a mode and inserts information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
In order to solve the problems of the technologies described above, the present invention also provides a kind of subscriber equipment, this subscriber equipment is used for realizing the advertisement insertion in the IPTV system, comprise playing module, insert information acquisition module, time point acquisition module, time monitoring module, wherein, playing module is used for on-demand content or related ad content that the Play System side provides;
Insertion information acquisition module: be used for obtaining and preserving the insertion information of the related advertisement of current program, insert the time point of current program comprising related advertisement from system side;
The time monitoring module: whether the time point that is used to monitor current playing programs is consistent with the time point that current program is inserted in related advertisement, and when unanimity, the notice playing module stops to play current program.
Further, described playing module also is used for sending program request and continued broadcasting request to system side, wherein comprises the program of continued broadcasting and the continued broadcasting time point of this program in the continued broadcasting request, and the continued broadcasting time point obtains from inserting the information acquisition module.
Further, described subscriber equipment also comprises the time point acquisition module, and described time point acquisition module is used for obtaining current Pgmtime point from system side, and the current Pgmtime point that described time monitoring module is obtained according to the time point module is monitored.
Further, described insertion information acquisition module terminal is obtained advertisement by following at least a mode and inserted information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
Compared to prior art, the inventive method, system and subscriber equipment, whether the time point and the monitoring of obtaining current program by user terminal meet the mode that the time is inserted in advertisement, realize the insertion of advertisement in request program, realize the continued broadcasting of current program because user terminal has been preserved advertisement insertion time point simultaneously, thereby a kind of implementation method and system of effective insertion advertisement are provided for operator.
Fig. 1 is the implementation method schematic diagram that IPTV of the present invention system inserts advertisement.
Description of drawings
Fig. 2 is based on the block diagram of the IPTV system of next generation network.
Fig. 3 is the message flow chart of the implementation method that advertisement is inserted in the IPTV system of the embodiment of the invention.
Fig. 4 is based on Push mode of unicast notifying user equipment and obtains the message flow chart of inserting advertising message.
Fig. 5 is based on Push multicast/broadcast mode notifying user equipment and obtains the message flow chart of inserting advertising message.
Fig. 6 is based on the message flow chart of obtaining the insertion advertising message that subscriber equipment is initiatively initiated.
Fig. 7 is a user equipment module schematic diagram in the IPTV of the present invention system.
Embodiment
In the IPTV system and method for the present invention, if during the current playing programs, have advertisement to need to insert, user terminal is preserved the time point that related advertisement is inserted, and after end was play in advertisement, user terminal was according to the current program of preserving of time point request continued broadcasting.
IPTV of the present invention system, advertisement is inserted in the request program that is used for being implemented in user terminal, and this system comprises subscriber equipment and system side, and IPTV of the present invention system inserts the implementation method of advertisement, may further comprise the steps:
Step 101: during the playing programs, user terminal obtains and preserves the insertion information of the related advertisement of current program from system side, inserts the time point information of current program comprising related advertisement;
Step 102: user terminal stops to play current program at described time point, plays this association advertisement simultaneously;
Step 103: after related advertisement was play and finished, user terminal was initiated request from the current program of this time point continued broadcasting according to the time point of preserving to system side;
Step: 104: user terminal continues to play current program.
Fig. 2 shows the block diagram based on the IPTV system of next generation network, comprise: subscriber equipment and system side, system side comprises business control function body (if next generation network adopts IMS, business control function body is Core IMS), IPTV service control function entity, user profile service function entity, IPTV media function entity, service selection functional entity, service discovering functional entity, transmission process functional entity and Resource and Admission Control Sub-system.
In conjunction with above system block diagram, comprised two cores in the inventive method:
(1) mutual between subscriber equipment, business control function body, IPTV service control function entity, the IPTV media function entity finished the broadcast of inserting advertisement;
(2) subscriber equipment, service selection functional entity or add mutual between business control function body, the IPTV service control function entity are finished and are inserted obtaining of advertising message.
Below in conjunction with accompanying drawing, the inventive method is elaborated.
Fig. 3 shows the message flow chart that implementation method is inserted in advertisement in the IPTV system of the embodiment of the invention, comprises the steps:
Step 301: subscriber equipment is initiated watching of request program, by the directed flow process of standard weight (relate to business control function body, IPTV service control function entity, IPTV media function entity between mutual), the request program that broadcast IPTV media function entity provides;
This step belongs to normal process, comprises foundation, resource allocation of initial session or the like, not at this detailed description;
Step 302: in the process of subscriber equipment normal play request program, discovery need be carried out the advertisement insertion and point out to the user;
Discovery mechanism herein comprises two kinds: subscriber equipment receive message informing and subscriber equipment regularly initiatively the information of carrying out obtain, idiographic flow is described as follows shown in Fig. 4,5 and 6:
Fig. 4 is the implementation one of subscriber equipment insertion advertising message discovery mechanism, and promptly based on the clean culture notice of Push, step 302 further comprises the steps: under this mode
Step 401:IPTV service control function entity produces notification message, send the notice of clean culture form to subscriber equipment (the IMS network condition sends sip message by corresponding Core IMS) by business control function body, comprise the data message that inserts advertisement in the message body, the time point that inserts as advertisement, ad content descriptor etc.;
Step 402: subscriber equipment returns response message after receiving the clean culture notification message, and points out to the user.
The clean culture notification message is that server end initiates to notify the user to insert the data message of advertisement, the pattern that belongs to the passive acceptance of user, this implementation based on clean culture is applicable to, this message only need send under the situation of minority special user equipment, such as the situation of specific user according to prior certain the type advertisement of subscribing to of personal like.
Fig. 5 is the implementation two of subscriber equipment insertion advertising message discovery mechanism, and promptly based on the multicast/broadcast notice of Push, step 202 further comprises the steps: under this mode
Step 501:IPTV service control function entity produces notification message, sends a notification message to subscriber equipment with the form of multicast/broadcast, comprises the associated data information of inserting advertisement in the message body;
Step 502: subscriber equipment is pointed out after receiving the multicast/broadcast notification message.
Fig. 6 is the implementation three of subscriber equipment insertion advertising message discovery mechanism, and promptly based on the active request mode of subscriber equipment, step 202 further comprises the steps: under this mode
Step 601: subscriber equipment is regularly to the advertising message (as inserting time point, information such as advertised name description) of the current program association of service selection functional entity request (as by HTTP or soap protocol);
This implementation is based on subscriber equipment fully and initiatively initiates, and adopts the request pattern based on B/S.
Step 602: service selection functional entity is returned corresponding response message, and subscriber equipment is pointed out.
Subscriber equipment as OSD (On Screen Display, the screen display) page, is about to the advertising message of broadcast by the prompting page to user prompt.Advertising message can be one or more advertising listings, and the user can select interested advertisement to play.Certainly the advertising message obtained of subscriber equipment can be filtered according to user's information (as user's preference, in advance subscribe to the advertisement etc. of some specified type).Can select not watch advertisement for certain user (as the additional payment user) in addition, this moment, the user continued to watch original content.
Step 303: the user selects to play advertisement, and subscriber equipment obtains the time point of current program and preserves, and stops to play current program then.
Subscriber equipment is by obtaining the play time of current request program with IPTV media function entity interaction; If the time point that obtains is different with the time point in the related information, subscriber equipment can obtain the method for current Pgmtime point by enabling clocking capability or timing, continue the time of the current playing programs of monitoring, identical with time point in the insertion information up to the reproduction time of current program, subscriber equipment is preserved the time point of current playing programs and is stopped to play current program.
Step 304: normal play flow process and step 301 that subscriber equipment is initiated inserting ad content are similar, not at this detailed description;
Step 305: after ad content finishes playing, the raw content time point information of subscriber equipment reading and recording;
Step 306: subscriber equipment is initiated the continuation of time point from then on and is play according to the raw content time point that reads, and promptly play-overs former VOD program from certain time point.
In order to realize above method, IPTV of the present invention system can also be summarized as follows:
A kind of IPTV system that is used to realize the advertisement insertion, comprise system side and subscriber equipment, wherein, system side is used to receive user equipment requests, provide the insertion information of the related advertisement and the related advertisement of request program, request program, described insertion information to comprise that related advertisement inserts the time point information of current program to subscriber equipment;
Described subscriber equipment is used to send order request, the play-on-demand program, and be used to obtain and preserve related advertisement and insert information, and be used for stopping to play current program at related advertisement insertion time point, play related advertisement simultaneously, after related advertisement is play and finished, continue to play current program.
As shown in Figure 7, subscriber equipment of the present invention comprises with lower module:
Playing module: be used for sending program request and continued broadcasting request to system side, program request that the Play System side provides or continued broadcasting content, and suspend current program according to the notice of time monitoring module and play related ad content simultaneously;
Comprise the program of continued broadcasting and the continued broadcasting time point of this program in the continued broadcasting request, the continued broadcasting time point obtains from inserting the information acquisition module.
Insertion information acquisition module: be used for obtaining and preserving the insertion information of the related advertisement of current program, insert the time point of current program comprising advertisement from system side;
Insertion information acquisition module obtains advertisement by following at least a mode and inserts information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
Time point acquisition module: the time point that is used for obtaining current playing programs from system side;
The time monitoring module: whether consistent with related advertisement if inserting the time point of current program for the time point that is used to monitor current playing programs, and when unanimity, the notice playing module stops to play current program.
Monitoring for the ease of the time monitoring module, the time point acquisition module can regularly obtain the time point of current playing programs from system side, or obtain the time point that obtains current playing programs after the insertion information of related advertisement at the advertising message acquisition module, continue timing and monitoring by the time monitoring module again, or by the time monitoring module to the timing voluntarily of current program.
User's operational processes module: be used for the content of process user, and select to notify playing module with the user to the selection of screen display content.
For embodying IPTV friendly, interactivity, can before playing advertisement, give user prompt, can select skip advertisements or in the advertisement playing process, carry out forwarding operation certain user (as the additional payment user); Domestic consumer then must carry out advertisement and watch.
The inventive method and system, whether the time point and the monitoring of obtaining current program by user terminal meet the mode that the time is inserted in advertisement, realize the insertion of advertisement in request program, realize the continued broadcasting of current program because user terminal has been preserved advertisement insertion time point simultaneously, thereby a kind of implementation method and system of effective insertion advertisement are provided for operator.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (8)

1. a method of inserting in the realization advertisement of IPTV system is characterized in that, if current program during played, need insert advertisement, this method may further comprise the steps:
(a) during the current playing programs, user terminal obtains and preserves the insertion information of the related advertisement of current program from system side, inserts the time point information of current program comprising related advertisement;
(b) user terminal stops to play current program at described time point, plays this association advertisement simultaneously;
(c) after related advertisement was play and finished, user terminal continued to play current program from described time point;
Wherein, in step (b), user terminal obtains the time point of current playing programs to system side, judges when the time point of current playing programs is identical with time point in the insertion information, stops to play current program;
In step (c), after related advertisement was play and finished, the user initiated request from the current program of this time point continued broadcasting according to the time point of preserving to system side.
2. the method for claim 1 is characterized in that: in the step (a), user terminal obtains related advertisement by following at least a mode and inserts information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
3. an IPTV system that realizes that advertisement is inserted comprises system side and subscriber equipment, and system side is used to receive user equipment requests, provides request program to subscriber equipment; Described subscriber equipment is used to send order request, plays described request program, it is characterized in that:
Described system side also is used for providing to subscriber equipment the insertion information of related advertisement of current program and related advertisement, and described insertion information comprises that related advertisement inserts the time point information of current program;
Described subscriber equipment also is used to obtain described related advertisement and inserts information and preservation; And
Be used for inserting time point and stop to play current program, play described related advertisement simultaneously, after described related advertisement is play and finished, continue to play current program in related advertisement.
4. system as claimed in claim 3 is characterized in that: user terminal obtains related advertisement by following at least a mode and inserts information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
5. a subscriber equipment is characterized in that, this subscriber equipment is used for realizing the advertisement insertion in the IPTV system, comprise playing module, insert information acquisition module, time point acquisition module, time monitoring module, wherein,
Playing module is used for on-demand content or related ad content that the Play System side provides;
Insertion information acquisition module: be used for obtaining and preserving the insertion information of the related advertisement of current program, insert the time point of current program comprising related advertisement from system side;
The time monitoring module: whether the time point that is used to monitor current playing programs is consistent with the time point that current program is inserted in related advertisement, and when unanimity, the notice playing module stops to play current program.
6. subscriber equipment as claimed in claim 5, it is characterized in that: described playing module also is used for sending program request and continued broadcasting request to system side, wherein comprise the program of continued broadcasting and the continued broadcasting time point of this program in the continued broadcasting request, the continued broadcasting time point obtains from inserting the information acquisition module.
7. subscriber equipment as claimed in claim 5, it is characterized in that: described subscriber equipment also comprises the time point acquisition module, described time point acquisition module is used for obtaining current Pgmtime point from system side, and the current Pgmtime point that described time monitoring module is obtained according to the time point module is monitored.
8. subscriber equipment as claimed in claim 5 is characterized in that: described insertion information acquisition module terminal is obtained advertisement by following at least a mode and inserted information: system side sends the clean culture notification message; System side sends multicast or broadcast announcement message; Subscriber equipment is regularly to the advertising message of the current program association of system side request.
CN2008102117813A 2008-09-23 2008-09-23 Method, IPTV system and user equipment for realizing advertisement insertion Expired - Fee Related CN101686385B (en)

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