CN1881882A - Method for promulgating advertisement in network terminal machine - Google Patents
Method for promulgating advertisement in network terminal machine Download PDFInfo
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- CN1881882A CN1881882A CN 200610080818 CN200610080818A CN1881882A CN 1881882 A CN1881882 A CN 1881882A CN 200610080818 CN200610080818 CN 200610080818 CN 200610080818 A CN200610080818 A CN 200610080818A CN 1881882 A CN1881882 A CN 1881882A
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Abstract
The invention relates to a method for publishing advertisement, especially a method for publishing advertisement on the terminal of network, wherein the invention uses the prompt message of some system events on the network terminal as advertisement; uses the wire or wireless network communication based on IP protocol which can be charge in flux; for example, transforming the prompt information as bell and picture of mobile phone into relative music and picture advertisements; the advertisement application program at the network terminal obtains the user ordered advertisement message, to be sent to the advertisement server system; the advertisement server system, based on the ordered advertisement message, sends the ordered advertisement to the client terminal; the client terminal application program modified the prompt message of system event into advertisement; when the system event generates, the relative prompt message is the advertisement. The invention can transform the free system resource of network terminal into useful advertisement.
Description
Technical field
The present invention relates to a kind of method of new releasing advertisements, specifically, related to method at the terminating machine promulgating advertisement of networking.
Background technology
Network terminal machine also comprises operating system and the various application programs that operate on the operating system except hardware.Wherein, operating system is the basis and the inlet of the various application programs of operation of network terminal machine.At present by network the general way of terminating machine releasing advertisements be with advertisement putting on the application program that the user uses, the webpage that for example comprises ad content, this ad distribution mode need be opened certain concrete application program again after the open operation system, depend on the operating position of user to certain concrete application program on the terminating machine, the probability that advertisement arrives the user is little with respect to the probability that the advertisement in the issue of operating system link arrives the user, and efficient is low.
At mobile phone mode with note (SMS) and wireless communication protocol (WAP) push technology releasing advertisements is arranged at present.Note (SMS) communication mode incompatibility is interactive information, especially multimedia advertising content real-time dynamicly, and interactive information efficient is low, still is all to have a side need pay note (SMS) expense the user concerning advertiser, and cost is high relatively.Existing communication technology, network terminal machine can be passed through various application protocols such as http, wap, sip, rtp and receive transmission information, the network terminal machine of sample whatsoever, and the user has had or has been about to have the technology applied environment that dynamically receives ad content in real time.
The WAP Push technology is based on client-server mechanism, and by the server technology that information is mail to client initiatively, the information of its transmission normally user institute is scheduled in advance.(PULL) compares with traditional pull technology, and what both main differences were the former is initiatively to send information by server, and the latter then is by client computer active request information.The essence of push technology is to allow information go searching user initiatively, therefore it is advantageous that the initiative and the promptness of information, by using this technology, can push information to as soon as possible in face of the user; Its weak tendency is that the accuracy of information is relatively poor, because simple screening machine has been produced generation artificial selection, will inevitably make between pushed information and user's demand to have certain difference.Force the user to accept advertisement passively by WAP Push technology releasing advertisements.
Chinese patent notification number CN 1669016A, open day is on September 14th, 2005, name is called and discloses in " by the multimedia advertising service of mobile communications network and content of multimedia control appliance and the method for supporting the portable terminal of described service " literary composition in the multimedia advertising method of servicing of mobile communication terminal that to adopt note and wireless communication protocol (WAP) push technology be the communication mode releasing advertisements, the user can only receive advertisement passively, be unfavorable for the user individual customized advertising, and realize very complicated.
Summary of the invention
For overcoming deficiency of the prior art, the present invention at first is the system event releasing advertisements of utilizing on the network terminal machine, does not need to take the extra resource of user; Also to improve efficient, personalization, real-time dynamic and the arrival rate of releasing advertisements simultaneously.
For reaching this purpose, the present invention has designed a kind of method that adopts the new way releasing advertisements on network terminal machine.It is characterized in that: some system event information prompts for advertisement on the modification network terminal machine, employing is that the basis can be with the wireless of charge on traffic or wired network communication mode with the IP agreement, network terminal machine adopts the mode of request, question and answer to communicate as client and Advertisement Server system, may further comprise the steps:
(1) Advertising application on the network terminal machine is appointed service logic as client each other with the Advertisement Server system before communicating by letter;
(2) but client application obtains releasing advertisements relevant information on the network terminal machine, send to the Advertisement Server system;
(3) client application sends the advertisement download request to the Advertisement Server system, and the Advertisement Server system sends the ad content of request to client;
(4) modification of the Advertising application on network terminal machine system event information is advertisement;
(5) when system event takes place, the system event information shows as advertisement.
But the network terminal machine of advertisement delivery content has comprised mobile communication terminal, PDA, palmtop PC, the networking telephone, VOIP, IPTV, internet game machine, MP4 etc., every employing is that the basis can be with the terminal equipment (but not comprising computer) of the wireless of charge on traffic or wired network communication mode with the IP agreement, and network terminal machine adopts the mode of request, question and answer to communicate as client and Advertisement Server system.
The system event information comprises the wallpaper and the screen protection at the interface of network terminal machine, start shooting, shut down, send a telegram here, go the transmission of electricity, note transmission and arrival, multimedia message transmission and arrival, video stream media information and text, tableaux, audio frequency or the dynamic menu information of arrival, video telephone arrival, mail transmission and arrival, instant messages and making prompting arrival, screen buffer or download show state, access to netwoks and off-state etc., these system event informations are revised as text, tableaux, audio frequency or the dynamic menu advertisement of corresponding form.
Beneficial effect of the present invention, with respect on network terminal machine pass through the application program promulgating advertisement, be for means of communication and the mode that adopts wap push technology releasing advertisements with the note, the present invention will form mapping between system event and the advertisement, at the different system event of different terminals, show dissimilar advertisements.With some has been become the mode of the releasing advertisements that a kind of efficient is high, personalized, not overslaugh user, that can dynamically upgrade, arrival rate is high by idle system event information resource on the multiple network terminating machine.The present invention can also reach advertizing is given under user's the situation, propagates in passing and gives the user people's on every side purpose.
Description of drawings
Fig. 1 is the system diagram at the network terminal machine promulgating advertisement;
Fig. 2 is the method flow diagram at the network terminal machine promulgating advertisement;
Fig. 3 illustrates network terminal machine and opens listening port reception ad content;
Fig. 4 is that network terminal machine receives or the renewal advertising listing;
Fig. 5 is that network terminal machine sends the integration flow chart;
Fig. 6 illustrates mobile communications network terminating machine user to select advertisement to play form;
Fig. 7 illustrates IPTV network terminal machine user to select advertisement to play form;
Fig. 8 illustrates mobile phone users, and the A1 audio advertisement is set is incoming ring tone.
Embodiment
Below in conjunction with accompanying drawing, describe the specific embodiment of the present invention in detail.
In Fig. 1, the network machine terminal comprise the every IP of support agreement carry out wireless and wired network communication network-termination device, comprise mobile communication terminal, as mobile phone, PDA, palmtop PC, Personal Handyphone System; Digital home's networking terminating machine is as IPTV, network sound, network refrigerator; Also have the networking telephone, VOIP, MP4, internet game machine etc. in addition, but do not comprise computer.These terminating machines generally have display screen maybe can sound, and display screen is not limited to concrete position, such as renovating or the front of pull-type mobile phone and back displays screen.
The communication mode of client application and Advertisement Server system is except that note, any is that the basis can be with the wireless of charge on traffic or cable network application protocol communication mode with the IP agreement, for example http, wap, sip, rtp etc., network terminal machine adopts the mode of request, question and answer to communicate as client and Advertisement Server system.
The client-side ad application program can be the third party application that network terminal operation system itself is embedded, do not need the application program of installing again or develop on operating system, need be installed to network operating system, the language of exploitation Advertising application is not limited to a certain language-specific, as JAVA, BREW, C language.
The network terminal machine communication protocol stack can be that provide or that Advertising application provides or the third party application of network terminal machine operating system provides.
The application program of playing various ad content forms can be the application program that provides of network terminal operation system or based on the operating system exploitation, need be installed to the third party application of network operating system, Window Media for example, Real One etc.
The Advertisement Server system generally comprises advertisement application server and advertisement Download Server.
The advertisement application server systemic-function mainly comprises:
1, service logic configuration: provide keeper or advertising business personnel to increase, delete, revise the function of service logic; Management to the advertisement metamessage is provided, the notion of the similar database metadata of so-called metamessage, it is exactly definition to the data structure of advertisement traffic data storehouse record, for example, the advertising business record comprises professional numbering, display format, support communication protocol, supports ad content form, terminal traffic logical AND server corresponding service logical message (service logic information is referring to accompanying drawing 2, to the explanation of 201 steps).
2, service logic management: comprise maintenance, comprise the maintenances of information such as scheduling, advertiser, ad content of advertisement numbering, advertising business logic, advertising business flow process to concrete advertisement delivery business information; But the information of display ads under certain conditions of maintain advertiser customization: comprise the maximum download that each advertisement allows, whether is people's group object that advertiser will promote, corresponding incident title, advertisement display cycle or the time period that shows, the area of advertisement promotion etc. are mated, wanted to terminal whether.
3, terminal user management: information of terminal user is safeguarded that maintenance content comprises that terminal use's account number, advertisement operation record, user integral, advertisement preference, customized information record, terminal models, mobile terminal display screen size, terminal supported protocol information, userspersonal information safeguard information such as (comprising sex, age, educational background, hobby, telephone number, state etc.), user signing contract information, user member's rank.
4, calling of operation flow:, call the correspondent service logic handling procedure according to service logic information.
5, user customized information management: to the management of the advertising message of customization, the type that comprises the customization advertisement, the user can select to customize the combination of text, tableaux, audio frequency or dynamic menu advertisement or above several forms, advertisement applications is on which kind of incident, and types of adverstising of selecting etc.
6, service logic is carried out: after reception information, call the corresponding business flow process according to different service logic information.For example, receive after user that the client-side ad application program sends over watches the statistical information of advertisement,, call the integration that operation flow is upgraded the user, give the user corresponding interests according to the service logic of this advertisement; The retrieval membership information is selected advertisement.
7, telecommunication management: from the request of protocol stack reception client, transmission information is to client.
Advertisement Download Server: at the different download request of user, provide download service, comprise providing ad content data storehouse, ad content to comprise text, tableaux, audio frequency, dynamic menu form etc.; The download client service logic; The advertising listing that download client is supported etc.
Network terminal machine generally comprises memory, Advertising application and display unit.
Memory: in dissimilar memories, for example audio advertisement is stored in the audio space with dissimilar ad storage, also will store the display condition information of this advertisement.At this user, also to store the historical information of demonstration, number of times or timing statistics that advertisement is play, the integration information that the user obtains etc.
Client-side ad application program main functional modules comprises:
1, configuration management: provide the user configuration interface to portable terminal, the configuration interface content comprises: enable, close the advertisement program; Ad content receive mode and application form are selected: text, tableaux, audio frequency, dynamic menu form, display advertising in this way, after picture downloads to client, whether be made as wallpaper or screen protection by Automatic Program, audio advertisement in this way, after audio frequency downloads to client, whether be made as incoming call or note arrival the tinkle of bells etc. by Automatic Program; Whether send the counting of advertisement or the statistical information of timing to Advertisement Server by Automatic Program; Advertising listing or ad content are upgraded by Automatic Program or are upgraded by hand by the user.
2, telecommunication management: system connects with Advertisement Server, sends information by protocol stack to the Advertisement Server system, receives information from the Advertisement Server system.
3, obtain the terminal equipment relevant information: the terminal use sends terminal related information to Advertisement Server when moving the advertisement program for the first time; Comprise terminal models, terminal supported protocol, portable terminal in this way, also comprise information such as mobile phone screen size.
4, leading subscriber is watched the timing of advertisement or the statistical information of counting: can obtain the user number of times is watched or listened in text, tableaux, audio frequency, dynamic menu advertisement, or watch, listen to the time data of advertisement.
5, advertising business monitoring program: when the time point of business event triggering or setting arrives, according to service logic, call the corresponding business flow process, comprise the monitoring of the terminal use being watched or listening to advertised event, this incident of client-side ad program monitoring, can obtain the user number of times is watched or listened in text, tableaux, audio frequency, the advertisement of dynamic menu form, or watch, listen to the time data of advertisement; The time point that is provided with as the user then, automatically from server downloads ad content etc.
6, final controlling element: when the modification information is the system event generation of advertisement, this incident of client-side ad program monitoring, call the application program that can show or play corresponding advertisement content, for example, system event takes place, information is a flow media advertisement, and client-side ad routine call DST PLAYER is play advertisement.
7, service logic information is safeguarded: the service logic information of reaching an agreement on mutually with the Advertisement Server system on the maintenance terminal.Service logic information is referring to accompanying drawing 2, to the explanation of 201 steps.
8, Service Logic processing Program:, call the correspondent service logic handling procedure according to service logic information.
9, request, download management: send request to the Advertisement Server system, downloads ad content, advertising listing, download or renewal service logic send inquiring user integration request etc.; Send the counting of demonstration to advertisement, broadcast or timing statistics etc. to server.
Display unit generally contains display screen or loud speaker.
Shown in Figure 2 how in the step of network terminal machine promulgating advertisement.
201 steps, the Advertising application on the terminating machine is appointed service logic each other with the Advertisement Server system before communicating by letter.1) comprise the agreement of service logic: service logic is the maintenance to concrete advertisement delivery business information, comprises the maintenance of information such as scheduling, advertiser, ad content of advertisement numbering, advertising business logic, advertising business flow process; But the information of display ads under certain conditions of maintain advertiser customization: comprise the maximum download that each advertisement allows, whether is people's group object that advertiser will promote, corresponding incident title, advertisement display cycle or the time period that shows, the area of advertisement promotion etc. are mated, wanted to terminal whether; The agreement of solicited message and response message when 2) communicating by letter: for example, can arrange 01 and be client-requested downloads ad content requests code, 02 is that server sends the ad content response code, and 03 is client-requested downloads ad list request code.3) calling of operation flow: can call the corresponding business flow process according to service code.Operation flow comprises: the user asks downloads ad tabulation, user inquiring advertisement integration etc.
In 202 steps, the Advertising application on the terminating machine provides user interface, the operation of supervisory user, the ad related information of issuing of reception customization.The ad related information that can issue comprises the receivable advertising message of user's setting or the personalized advertisement tabulation that system generates.
The receivable advertising message that the user is provided with comprises: the adline of selective reception is text, tableaux, audio frequency or dynamic menu advertisement, or several mixing; Which kind of system event information selection can be arranged to advertisement with, and for example, on mobile phone, can be provided with and whether use audio advertisement is note/incoming ring tone; On IPTV, being provided with and whether using tableaux is background wallpaper or screen protection, and whether using video ads is the incoming call video of visual telephone.The advertising message that can be provided with also comprises to be selected types of adverstising, does not for example wish advertisement for cosmetics, and the user gets rid of the advertisement of cosmetics kind in tabulation so, and tabulation later on just advertisement for cosmetics can not occur, can not send this series advertisements to this user yet.Certainly this user also can select the advertisement of cosmetics kind, and the advertisement that will send the cosmetics kind is to this user.The user can also watch the number of times and the integration of advertisement by the inquiry of this user interface, also can select to stop Advertising application, or option is set downloads by hand by the Automatic Program downloads ad or by the user.
The personalized advertisement tabulation that system generates illustrates in Fig. 4.
203 steps, Advertising application sends to server with ad related information.
204 steps, client application sends the advertisement download request to the Advertisement Server system, the operation of request downloads ad content be carry out by Automatic Program or in 202 steps manual selection of user carry out.
205 steps, the Advertisement Server system judges whether to send ad content, and Rule of judgment is referring to the explanation to Fig. 3; If cannot download, finish to download 211; If can download, under the situation that meets display condition information, carry out 206 steps, the Advertisement Server system sends the ad content of request to client.These display condition information comprise: whether the maximum download that each advertisement allows is people's group object that advertiser will promote, and corresponding incident title, advertisement display cycle or the time period that shows, the area of advertisement promotion etc. are mated, wanted to terminal whether.
206 steps, Advertisement Server system send ad content to client; Client in different positions, is stored in multi-form ad storage in the predetermined audio advertisement files bag as audio advertisement.If the terminal space is not enough, need discharge memory space with regard to prompt terminal.If successfully download the information of just pointing out a success to download.The Advertising application client is submitted to Advertisement Server with successful report of downloading, and Advertisement Server is stored this report.
The api interface that the system event information is set that 207 steps, client application are called network terminal machine operating system to be provided is provided with the system event information that this advertisement is selected in 202 steps for the user.For example, selected this system event information of incoming ring tone on the mobile phone, so when cell phone incoming call, ringing sound of cell phone be arranged to audio advertisement.
208 steps, when system event took place, client-side ad routine call application program was play this advertisement, and the system event information shows as corresponding advertisement.For example, advertisement routine call RealOne player plays video ads.
209 steps, counting or chronometric data that client application statistics user watches advertisement.
210 steps, client application sends to the Advertisement Server system with statistics.
System event information in 208 steps comprises the wallpaper and the screen protection at the interface of network terminal machine, start, shutdown, incoming call, go, note sends and arrives, multimedia message sends and arrives, the transmission of video stream media information and arrival, video telephone arrives, mail sends and arrives, instant messages and making prompting arrive, screen buffer or download show state, the text of access to netwoks and off-state, tableaux, information such as audio frequency or dynamic menu is revised as these system event informations in the text of corresponding form, tableaux, audio frequency or dynamic menu advertisement.Wherein, incident itself includes several informations, as incoming call time, the tinkle of bells and picture is arranged, and the text or the picture of communication state displaying after connecting, and renovates or pull-type mobile phone also has back displays unit display message or picture.Making prompting is after the user initiatively customizes some information, and news, customize services, Adversaria prompting or the like are reminded, customized to the information after information arrives as alarm clock, schedule.Tableaux mainly comprises picture etc., and dynamic menu mainly comprises flash, 3D, video, Streaming Media etc.
The form of ad content is not limited to a certain concrete form, and picture format can be JPG, 3GP etc.; Audio format can be WMA, RM, MP3, FLAC, APE, MIDI etc.; The streaming media video form can be NAVI, ASF, AVI, MPEG, RM, H.264, WMA-HD, MPEG2-TS etc.
In order to allow the more acceptant advertisement of user, the form of expression of advertisement can be preferably has affinity to the user, can be advertisement music such as audio advertisement, and flash advertisement, 3D advertisement can be advertisement recreation etc.In advertisement of the same type, the network terminal is downloaded a at least ad content from server.If advertisement is once downloaded one,, download the another one advertisement according to behind the display condition predetermined number of times or cross after date; Perhaps once download a plurality of, played in order, or play behind the predetermined number of times or cross after date, plays another one.
Shown in Figure 3 is detailed description to 204,205 and 206 steps among Fig. 2, understand that for example the client-side ad application program receives a kind of communication mode that ad content adopts, for example, 301 steps, client terminal start-up receives the listening port of ad content, 302 steps send the listening port number that downloads ad request and client receive advertisement; 303 steps, Advertisement Server system receive the port numbers of download request and client reception advertisement; Whether 304 steps judge whether to send ad content, when the client-side ad application program is sent request, oneself advertisement will be compared respectively with the advertisement of respective type in the server, see consistent with the advertisement of version in the server.But the Advertisement Server system also will judge according to the information of display ads under certain conditions of advertiser's customization, comprise the maximum download that each advertisement allows, whether is people's group object that advertiser will promote, whether terminal mates, wants corresponding incident title, advertisement display cycle or the time period that shows, the area of advertisement promotion etc. to judge; If can discharge advertisement, 305 steps, the port numbers that receives ad content to client sends ad content; 306 steps, client receives ad content by listening port; 307 steps, ad content is downloaded and is finished; 308 steps are closed this listening port; If cannot discharge advertisement, carry out 309 steps, send the reason that refusal sends ad content; 308 steps are closed this listening port.Fig. 3 just illustrates a kind of communication mode that the client-side ad application program receives ad content, communication terminal can also adopt a fixing listening port to receive ad content, in this case, after the each downloads ad content of client, do not need to close this listening port.
Fig. 4 illustrates network terminal machine and receives advertising listing and upgrade ad content automatically.The user after the Advertising application configuration interface is selected to finish, 401 steps, the terminal advertisement program sends to the Advertisement Server system with the advertisement broadcast form that the user selects; 402 steps, the inferior counting number or the time timing of a certain advertisement can also be watched or listen to client application to the user, the preference of analysis user, the corresponding information that has shown what advertisement and how many advertisements on which incident of analytic statistics, adding up each advertisement begins and the concluding time, these advertistics data are sent to the Advertisement Server system, the Advertisement Server system stores, manages these statistical informations, these information offer the analysis that advertiser carries out advertising results together with the user terminal information tabulate statistics.
403 steps, server are also collected userspersonal information's data (account number, sex, educational background, age, state, hobby etc.) from other approach.
404 steps send network terminal relevant information data to the Advertisement Server system, and the advertisement on the advertising listing is the advertisement that suitable present networks terminating machine that the Advertisement Server system filters out according to terminal type is play or watched.Simultaneously, tabulation has also shown the dissimilar of advertisement and the form of using, like this when downloading advertisement, as long as go up the corresponding form downloads ad according to tabulation.
405 steps, but the Advertisement Server system is also judged according to the information of display ads under certain conditions of advertiser's customization, these display condition information comprise the maximum download that each advertisement allows, whether is people's group object that advertiser will promote, corresponding incident title, advertisement display cycle or the time period that shows, the information such as area of advertisement promotion are mated, wanted to terminal whether.
406 steps, the Advertisement Server system receives 401,402,403,404, the data of 405 steps.
407 steps, Advertisement Server system, are filtered generation or are upgraded advertising listing as search condition according to above data; Advertisement on the advertising listing puts in order and can be produced by advertiser bids, and the single price is high comes the front.
408 steps, the Advertisement Server system sends advertising listing to this client.
409 steps, client receive and preserve advertising listing, are shown on the communication terminal interface
When the client-side ad application system adopts the acquiescence mode to download and plays advertisement, just by the advertisement progressive download in the tabulation, release advertisement; The client-side ad application program can limit the number of times that a user uses certain concrete advertisement, after reaching this advertisement number of times, converts the advertisement in next stage automatically to.
Fig. 5 illustrates network terminal machine and sends the integration flow chart.501 steps, client application statistics user watch or listen to advertisement total degree or total time length data, the client-side ad program watches the counting of advertisement or timing statistical information to send to the Advertisement Server system these.502 steps, Advertisement Server system receive and preserve statistics.503 steps, Advertisement Server system handles statistics, be divided into three kinds of situations: 504 steps, Advertisement Server system queries service logic is handled the user integral situation, these integrations can change into the compensation to the various interests of user, reduce or remit, be exchanged into currency, give certain commodity, buy the discount of commodity etc. such as the communication expense of mobile phone.505 steps, Advertisement Server system queries service logic is handled user's prize drawing situation.506 steps, advertising management and control system generate and control advertisement putting strategy, advertising listing.
At Fig. 6, mobile communications network terminating machine user selects advertisement to play form for example.Enter advertisement and play form configuration interface 601, the configuration information 602 of the communication protocol that the program reading and saving is supported on mobile communication terminal, advertisement form (the tableaux that demonstration can be play, text, audio frequency, dynamic menu) 603, the user selects advertisement to play form (tableaux, text, audio frequency, dynamic menu) 604, select one or more of above form, if select tableaux 605, selection is provided with system event 609, it is background wallpaper 613 or screen protection 614 that Advertising application is provided with this tableaux advertisement automatically, and tableaux also can be applied to the picture of incoming call; If select text 606, to select system event 610 is set, it is information 615 that Advertising application is provided with this text advertisements automatically; If the selection audio frequency is selected system event 611 is set, it is incoming ring tone 616 that Advertising application is provided with this audio advertisement automatically, or weak point/multimedia message etc. arrives arrival the tinkle of bells 618 such as the tinkle of bells 617, or incoming call and weak point/multimedia message; If select dynamic menu 608, to select system event 612 is set, it is dynamic menu information 619 that Advertising application is provided with this advertisement automatically.The user can select to be provided with one or more of above form, if do not select to be provided with system event, finishes advertisement and plays form configuration interface 620.
At Fig. 7, illustrate IPTV network terminal machine user and select advertisement to play form.Enter user's configuration interface 701, the advertisement form that demonstration can be play (tableaux, text, audio frequency, dynamic menu) 702, the user selects advertisement to play form (tableaux, text, audio frequency, dynamic menu) 703, select one or more of above form, if select tableaux 704, selection is provided with system event 708, and Advertising application is provided with this tableaux advertisement background wallpaper 712 or screen protection 713 automatically; If select audio frequency 705, to select system event 709 is set, it is system event audio prompt information 714 that Advertising application is provided with this advertisement automatically; If the selection dynamic menu is selected system event 710 is set, it is system event dynamic menu information 715 that Advertising application is provided with this advertisement automatically, for example flow media advertisement is arranged to the information that video telephone arrives; If select text 707, to select system event 711 is set, Advertising application is provided with the text prompt information 716 that this advertisement is a system event automatically, for example text advertisements is arranged to the information of IPTV start.The user can select to be provided with one or more of above form, finishes advertisement and plays form configuration interface 717.
At Fig. 8, illustrate mobile phone users A1 advertisement the tinkle of bells is set, on mobile communication terminal, start client-side ad application program 801, it is audio frequency and other customized information that the user selects the ad content form, the client-side ad application program sends ad related information 802 to the Advertisement Server system, the Advertisement Server system receives ad related information 803, watch that according to user customized information and advertisement statistical information and other information are as search condition, generate advertising listing 804, server sends advertising listing to client 805, client receives advertising listing 806, select the A1 advertisement in the user advertising tabulation, and select the A1 advertisement to be set for after coming the electric bell sound, Advertising application receives the configuration information 807 of preserving this user.A1 advertisement 808 is downloaded in the user end to server request, and server receives download request 809, and server sends the A1 advertisement to client 810, and client receives A1 advertisement 811, and after the A1 advertisement was downloaded and finished, client was provided with the A1 advertisement for coming electric bell sound 812.After a period of time, cell phone incoming call, A1 advertisement bell sound equipment plays 813.The client-side ad application program is to A1 advertisement broadcasting time counting 814.After a period of time, the client-side ad application program sends A1 advertisement broadcasting time statistics 815 to the Advertisement Server system, and the Advertisement Server system receives A1 advertisement broadcasting time statistics and preserves this statistics 816.Server is analyzed the data of other advertisement of A1 advertisement and user's selection together, draws user's advertisement preference.When later client-requested was upgraded advertising listing, server program watched that according to customization information of user 803 and this user the statistics 816 of advertisement analyzes, and analysis result and other information as search condition, are upgraded this user's advertising listing 804.
The Advertisement Server system can generate user integral 817 according to service logic according to carrying out the statistics that user that 816 steps obtain watches advertisement.
The client-side ad application program can limit the number of times that a user uses the A1 advertisement, after reaching this advertisement number of times, converts the advertisement in next stage automatically to.
By provided by the invention a kind of by the method for network in the terminating machine releasing advertisements, can make full use of in the system on the network terminal machine idle information resource, become that a kind of efficient is high, personalized, receptible by the user, that can dynamically upgrade, that arrival rate is high advertisement.
The technical scheme that the present invention just will be different from prior art illustrates, the technical scheme that the technology point that those of ordinary skill in the art can know and ordinary person can reasonings does not explain.
Those of ordinary skill in the art will appreciate that, adopt the concrete application mode of the technology of the present invention content to be not limited to the advertising business logic, can be other the form of services of realizing with constructed method.
Those of ordinary skill in the art will appreciate that, also are applicable to the broadcast at a certain fixation of advertisement among the present invention, in this case, do not need to dynamically update advertising listing and service logic.
Those of ordinary skill in the art will appreciate that being applicable among the present invention in this case, does not need to obtain network terminal model and send to server at certain a particular network terminal promulgating advertisement yet.The above only is the technology of the present invention content and the specific embodiment of the present invention of giving an example; the form of expression to user advertising configuration information on the network terminal also is not limited to a certain concrete form; appended flow chart also is illustrational a kind of form of expression; but protection scope of the present invention is not limited thereto; any people who is familiar with this technology does various variations or replacement to it on form or details; do not influence essence of the present invention and spirit, should be encompassed within protection scope of the present invention.
Claims (8)
1, a kind of method at the terminating machine promulgating advertisement of networking, it is characterized in that, the information of revising some system event on the network terminal machine is advertisement, employing is that the basis can be with the wireless of charge on traffic or wired network communication mode with the IP agreement, network terminal machine adopts the mode of request, question and answer to communicate as client and Advertisement Server system, may further comprise the steps:
(1) Advertising application on the network terminal machine is appointed service logic as client each other with the Advertisement Server system before communicating by letter;
(2) but client application obtains releasing advertisements relevant information on the network terminal machine, send to the Advertisement Server system;
(3) client application sends the advertisement download request to the Advertisement Server system, and the Advertisement Server system sends the ad content of request to client;
(4) modification of the Advertising application on network terminal machine system event information is advertisement;
(5) when system event takes place, the system event information shows as advertisement.
2. a kind of method according to claim 1 at the terminating machine promulgating advertisement of networking, it is characterized in that: network terminal machine has comprised mobile communication terminal, the networking telephone, VOIP, IPTV, internet game machine, they all are that to adopt with the IP agreement be that the basis can be with the terminal equipment of the wireless of charge on traffic or wired network communication mode, but do not comprise computer.
3, a kind of method according to claim 1 at the terminating machine promulgating advertisement of networking, it is characterized in that: the system event information comprises the interface wallpaper and the screen protection of network terminal machine, start, shutdown, incoming call, go, note sends and arrives, multimedia message sends and arrives, the transmission of video stream media information and arrival, video telephone arrives, mail sends and arrives, instant messages and making prompting arrive, screen buffer or download show state, the text of access to netwoks and off-state, tableaux, audio frequency or dynamic menu information are revised as these system event informations in the text of corresponding form, tableaux, audio frequency or dynamic menu advertisement.
4. a kind of method according to claim 1 at the terminating machine promulgating advertisement of networking, it is characterized in that: the inferior counting number or the time timing of a certain advertisement watched or listened to client application to the user, send to the Advertisement Server system, server generates user integral according to service logic.
5, a kind of method according to claim 1 at the terminating machine promulgating advertisement of networking, it is characterized in that: the inferior counting number or the time timing of a certain advertisement watched or listened to client application to the user, analyze user's preference, send to the Advertisement Server system, the statistics that server program is watched advertisement according to this user dynamically generates the personalized advertisement tabulation at this user.
6, a kind of method at the terminating machine promulgating advertisement of networking according to claim 6, it is characterized in that: the personalized advertisement tabulation also can or be bidded definite according to customization information of user, userspersonal information, network terminal machine information, advertisement display condition information.
7, according to the method for the described a kind of terminating machine promulgating advertisement in networking of claim 1 or claim 6, it is characterized in that: advertising listing and ad content can be upgraded or be upgraded according to user's the option that is provided with by Automatic Program.
8, a kind of method according to claim 1 at the terminating machine promulgating advertisement of networking, it is characterized in that: Advertising application can limit the number of times that a user uses certain concrete advertisement, after reaching this advertisement qualification number of times, convert the advertisement in next stage automatically to.
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