CN102567893A - Method of mobile advertising - Google Patents
Method of mobile advertising Download PDFInfo
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- CN102567893A CN102567893A CN2010106137796A CN201010613779A CN102567893A CN 102567893 A CN102567893 A CN 102567893A CN 2010106137796 A CN2010106137796 A CN 2010106137796A CN 201010613779 A CN201010613779 A CN 201010613779A CN 102567893 A CN102567893 A CN 102567893A
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Abstract
The invention discloses a method of mobile advertising, which can be used for serving an advertisement on a mobile device. The method of the mobile advertising can comprise the following steps: (1) a first communication terminal can be used for editing advertising information and uploading the advertising information to an advertising server; (2) the advertising information can be examined on the advertising server; (3) the first communication terminal can be noticed to collect the advertising cost of the advertising information; (4) the advertising information can be sent to a second communication terminal; and (5) advertising subsidies can be selectively provided for the second communication terminal.
Description
Technical field
The present invention relates to a kind of moving advertising method, and particularly relevant for the mechanism of the ad distribution on a kind of mobile device.
Background technology
Along with the development of electronic communication, at present, web-enabled mobile communications device is very popularized, and (personal digital assistant PDA) waits electronic installation like mobile phone, Smartphone, personal digital assistant.The user often see through mobile communications device with mobile Internet access or communication browsing page, share archives, transmit multimedia message etc.Along with popularizing of mobile network, the web page browsing flow that sees through mobile Internet access progressively rises every year, even the trend of the webpage flow of catching up with general computer apparatus is gradually arranged.
In addition, among advertising marketing pipeline now, see through effect that mobile communications device such as mobile phone carries out advertising marketing no less than any conventional ads medium (like TV, broadcasting or newspapers and magazines etc.).
Early stage mobile phone advertisement sees through call voice mostly and dials, dispatches modes such as advertisement news.Yet; These advertisement ways influence user's normal use mostly on some degree; For example, obtain the particular telephone incoming call, answer the back and find it is the advertisings such as can advertisement news that speech advertising, system distribute indiscriminately; All cause the bad experience of user probably, make the user be fed up with or unhappy even possibly cause minus effect advertised product.Recently, the advertisement picture on the mobile phone utilizes mobile phone to use the some on the interface mostly or all carries out the broadcast of disposable or periodicity.
In the mobile phone advertisement market of day by day growing up, need a kind of efficient advertising platform badly, letting needs the advertisement of advertisement-printing owner can be easily to propose their want advertisement to telecommunications dealer or advertiser.In addition, if can the advertisement owner be provided different broadcast scheme and rate, and further certain inducement is provided, with the advertising results that more help to reach best to the user who watches advertisement to the advertisement of different significance levels.
Summary of the invention
In order to address the above problem, the present invention discloses a kind of moving advertising method, and its advertisement that can accept the advertisement owner is efficiently entrusted, and with the delivery of content of advertising message to the user on the communication terminal.The advertisement owner can further select different charge grades according to the importance of advertisement when entrusting advertisement.In addition, after the user on the communication terminal watched advertisement, system merchant more can provide essence subsidy to the user, improving the wish that the user watches advertisement, and and then reached best advertising results.
Therefore, a kind of aspect of content of the present invention is that a kind of moving advertising method is being provided, and comprises the following step: see through one first communication terminal editor and upload advertising message to an advertisement servomechanism; On the advertisement servomechanism, examine advertising message; Notify first communication terminal to collect one of advertising message advertising expenditure; Advertising message is sent to a second communication terminal; And the advertisement servomechanism optionally provides advertisement subsidy to the second communication terminal.
One embodiment of content according to the present invention wherein is sent to advertising message the step at second communication terminal, and accomplished by the following step: the advertisement servomechanism sends a sending out notice message to the second communication terminal; And, second communication terminal selectively ground according to the sending out notice message by advertisement servomechanism downloads ad message.
Another embodiment of content according to the present invention wherein is sent to advertising message the step at second communication terminal, is accomplished by the following step: operate initiatively by advertisement servomechanism downloads ad message according to the user at the second communication terminal.
Another embodiment of content according to the present invention; Wherein advertising message is sent to the step at second communication terminal; Accomplished by the following step: when the second communication terminal was connected to a mobile network, the second communication terminal was automatically by advertisement servomechanism background downloads ad message.
Another embodiment of content according to the present invention, wherein moving advertising method further comprises the following step: an advertisement of calculating the second communication terminal receives number of times, and wherein the advertisement servomechanism receives number of times according to advertisement and to the second communication terminal advertisement subsidy is provided.
Another embodiment of content according to the present invention; Wherein moving advertising method further comprises the following step: an advertisement of calculating the second communication terminal receives classification, and wherein the advertisement servomechanism receives user's habits information that statistic of classification produces the second communication terminal according to advertisement.
Another embodiment of content according to the present invention, wherein advertisement subsidy be selected from communication cost deduction, a communication cost at a discount, one of which at least in the group that forms of network traffics subsidy, a free news in brief use amount and a consideration money.
Another embodiment of content according to the present invention, wherein advertising message comprises an ad content, an advertisement charging grade and is thrown in timeliness and set, and advertising expenditure is set relevant with advertisement charging grade and input timeliness at least.In this embodiment, wherein ad content is invested on the interface at second communication terminal, a frequency of utilization associated of advertisement charging grade and interface, and when the frequency of utilization of interface was frequent, then the advertisement charging grade of advertising message was higher.In addition, wherein throw in timeliness and set and to comprise a release time or one and show number of times, when the release time or when showing that number of times expires, second communication terminal deletion advertising message.
Description of drawings
For letting the above-mentioned of this disclosure and other purposes, characteristic, advantage and the embodiment can be more obviously understandable, accompanying drawings be following:
Fig. 1 has illustrated according to the moving advertising delivery system function block schematic diagram in one embodiment of the invention; And
Fig. 2 has illustrated the method flow diagram according to a kind of moving advertising method in one embodiment of the invention.
Embodiment
In the present invention, disclose a kind of moving advertising method; Be used between advertisement servomechanism and a plurality of communication terminal; Wherein the advertisement owner can see through a communication terminal (like owner's computer apparatus, mobile phone, Smartphone etc.) and propose ad-request to the advertisement servomechanism, and the user can receive corresponding ad content at another communication terminal (like user's mobile phone, Smartphone, mobile communications device etc.).Moving advertising method of the present invention can be accepted advertisement owner's advertisement efficiently and entrust, and with the delivery of content of advertising message to the user on the communication terminal.The advertisement owner can further select different charge grades according to the importance of advertisement when entrusting advertisement.In addition, after the user on the communication terminal watched advertisement, system merchant more can provide essence subsidy to the user, improving the wish that the user watches advertisement, and and then reached best advertising results.
See also Fig. 1, it has illustrated the function block schematic diagram according to the moving advertising delivery system 100 in one embodiment of the invention.As shown in Figure 1, moving advertising delivery system 100 comprises advertisement servomechanism 102, first communication terminal 104 (advertisement owner end) and second communication terminal 106 (user's end), but the present invention is not as limit.In the practical application, advertisement servomechanism 102 can the more a plurality of communication terminals of correspondence, and promptly more different advertisement source (first communication terminal 104) and user (second communication terminal 106) do not exceeded with each group that Fig. 1 was painted.
In the practical application; It is various as mobile Internet access or the required element of voice communication that first communication terminal 104 and the inside at second communication terminal 106 can comprise communication module (like the 3G wafer of communicating by letter), locating module (like the GPS wafer), storage module (like fast flash memory bank), radio reception module (like microphone), output module (like button, keyboard, touch-control module), display unit etc. respectively, looks actual demand and decide.As shown in Figure 1, advertisement servomechanism 102 can see through telecommunications or internet respectively and be connected with first communication terminal 104 and the 106 formation communications of second communication terminal.
Please consult Fig. 2 in the lump, it illustrates the method flow diagram according to a kind of moving advertising method in one embodiment of the invention.This moving advertising method can be used on the moving advertising delivery system 100.The advertisement owner can operate first communication terminal 104 and see through first communication terminal, 104 advertisement-printings, and advertisement servomechanism 102 is then given the second communication terminal 106 that the user held with ad distribution.
As shown in Figure 2; When the advertisement owner desires to print an advertisement; Execution in step S100 at first, the advertisement owner can operate a communication terminal 104, and by first communication terminal, 104 editors and upload on one group of advertising message to advertiser or telecommunication system merchant's the advertisement servomechanism 102.In this embodiment, the advertisement owner can edit or the message information of appointment has comprised ad content, advertisement charging grade and throws in timeliness and set in the advertising message.
In this embodiment, ad content is picture, audio, image or multimedia interaction content of advertisement itself or the like.Ad content system is invested on the interface at second communication terminal 106, like particular block, fringe region or the full screen in the pictures such as standby picture, application program picture, clock picture, address list picture.
In this embodiment, the advertisement playing effect of advertisement charging grade when then (user's end) play at second communication terminal 106 with advertisement is relevant.For instance, the decision of advertisement charging grade can with the frequency of utilization associated of the interface of playing advertisements content on the second communication terminal 106.When its frequency of utilization of interface of playing advertisements content was frequent, then the advertisement charging grade was higher; Otherwise when its frequency of utilization of interface was low, then lower grade of advertisement charging.In addition; Advertisement charging grade of the present invention is also not only exceeded with the frequency of utilization associated of interface; For instance, also can further use the custom of each interface or the factor of other tool equalities with the block size that can supply advertisement to use, advertisement form position, broadcast period, user.
In this embodiment, throw in the timeliness setting and comprise the release time or show number of times.Release time is the valid period of advertisement putting, like three days, one month, half a year etc., shows that number of times then is the advertisement putting counting of metering property, as 3 times, 10 times, 50 inferior.
After advertising Your Majesty passes on advertising message to the advertisement servomechanism 102, moving advertising method of the present invention, then execution in step S102 examines advertising message and judges that whether advertising message is through examination on advertisement servomechanism 102.
If pass, but execution in step S104 then, and gray advertisement servomechanism 102 can see through notifies first communication terminal 104 to collect the advertising expenditure of advertising message, inform that promptly the advertisement owner must pay the advertising expenditure of advertising message.In this embodiment, the number of advertising expenditure is set relevant with the advertisement charging grade and the input timeliness of this advertising message at least.
Then, but just execution in step S106 judge whether successfully to charge.But, this advertising message is sent to second communication terminal 106 (user's end) by advertisement servomechanism 102 when accomplishing just execution in step S108 of charge.
Must explanation be, in the step S108 of moving advertising method of the present invention, can see through different ways, this advertising message is sent to second communication terminal 106 by advertisement servomechanism 102, look practical application and decide.
Below lifting three operational instances explains:
(1) after advertisement servomechanism 102 is ready to advertising message, advertisement servomechanism 102 successively sends one group of sending out notice message (push notification message) to second communication terminal 106.Whether at this moment, the user can see relevant prompting on 106 display interfaces of second communication terminal, and then select to receive.If user's selective reception, then second communication terminal 106 just can be according to this sending out notice message by advertisement servomechanism 102 downloads ad messages.
(2) user can initiatively select the advertising message that desire receives on 106 operation interfaces of second communication terminal, and at this moment, just operate initiatively by advertisement servomechanism 102 downloads ad messages according to the user at second communication terminal 106.
(3) operate in the process at second communication terminal 106 the user, when second communication terminal 106 was connected to the mobile network, this advertising message was just downloaded by advertisement servomechanism 102 backgrounds automatically in second communication terminal 106.In another example, when the flow process that background is downloaded this advertising message also can be in low utilization rate at second communication terminal 106 (like the duration of charging at night) carry out.
In addition; Adopt which kind of method that this advertising message is sent to second communication terminal 106 by advertisement servomechanism 102; The function of software and hardware demand at visual user's second communication terminal 106 (like user's setting, the electric weight of mobile phone, mobile network's speed) or gray advertisement servomechanism 102, efficient and decide, the present invention is not exceeded with above-mentioned three kinds of methods.
Then, but just execution in step S110 of second communication terminal 106, the ad content of playing advertisements message, in this embodiment, second communication terminal 106 can be play advertisement on corresponding interface with specific frequency in the specific time.
In addition, second communication terminal 106 is execution in step S112 further, judges whether at the expiration it throws in timeliness setting (release time or displaying number of times) to advertising message.When release time of advertising message or when showing that number of times expires, but just execution in step S114 of second communication terminal 106 deletes this advertising message.
In this embodiment, after the ad content of step S110 playing advertisements message, but moving advertising method of the present invention is followed execution in step S116, and advertisement servomechanism 102 optionally provides the advertisement subsidy to second communication terminal 106.Wherein, advertisement subsidy be selected from communication cost deduction, communication cost at a discount, one of which at least in the group that forms of network traffics subsidy, free news in brief use amount and consideration money, subsidize and improve the wish that the user watches advertisement by giving user's essence.
In the middle of above-mentioned steps S116, the advertisement that moving advertising method of the present invention can further be calculated second communication terminal 106 receives number of times, and advertisement servomechanism 102 receives number of times according to advertisement and to second communication terminal 106 the advertisement subsidy is provided.Wherein, the cost that advertisement subsidy is produced can be by advertiser, or is changeed by advertisement servomechanism 102 and please to ask money to the advertisement owner.
In addition; The advertisement that moving advertising method of the present invention can further be calculated the received advertising message in second communication terminal 106 receives classification (for example books type, electronic product, infant's product or the like), and wherein advertisement servomechanism 102 receives user's habits information that statistic of classification produces second communication terminal 106 according to advertisement.For example, can pay close attention to the advertisement of infant's product recently according to the user, count the user recently family the neonate arranged, after this, the user at this second communication terminal 106 is given in the advertisement that advertisement servomechanism 102 can further be recommended to be correlated with.
In sum, moving advertising method of the present invention can be accepted advertisement owner's advertisement efficiently and entrust, and with the delivery of content of advertising message to the user on the communication terminal.The advertisement owner can further select different charge grades according to the importance of advertisement when entrusting advertisement.In addition, after the user on the communication terminal watched advertisement, system merchant more can provide essence subsidy to the user, improving the wish that the user watches advertisement, and and then reached best advertising results.
Though this disclosure discloses as above with embodiment; So it is not in order to limit this disclosure; Anyly be familiar with present technique field person; In spirit that does not break away from this disclosure and scope, when can doing various changes and retouching, so the protection domain of this disclosure is as the criterion when being defined by claims.
Claims (10)
1. moving advertising method comprises the following step:
One first communication terminal editor and upload advertising message to an advertisement servomechanism;
This advertising message of examination on this advertisement servomechanism;
Notify this first communication terminal to collect an advertising expenditure of this advertising message;
This advertising message is sent to a second communication terminal; And
This advertisement servomechanism optionally provides advertisement subsidy to this second communication terminal.
2. moving advertising method as claimed in claim 1 is characterized in that, this advertising message is sent to the step at this second communication terminal, is accomplished by the following step:
This advertisement servomechanism sends a sending out notice message to this second communication terminal; And
This second communication terminal selectively ground is downloaded this advertising message according to this sending out notice message by this advertisement servomechanism.
3. moving advertising method as claimed in claim 1 is characterized in that, this advertising message is sent to the step at this second communication terminal, is accomplished by the following step:
This second communication terminal is operated initiatively according to the user and is downloaded this advertising message by this advertisement servomechanism.
4. moving advertising method as claimed in claim 1 is characterized in that, this advertising message is sent to the step at this second communication terminal, is accomplished by the following step:
When this second communication terminal was connected to a mobile network, this advertising message was downloaded by this advertisement servomechanism background automatically in this second communication terminal.
5. moving advertising method as claimed in claim 1 is characterized in that, further comprises the following step:
One advertisement of calculating this second communication terminal receives number of times, and wherein this advertisement servomechanism receives number of times according to this advertisement and to this second communication terminal this advertisement subsidy is provided.
6. moving advertising method as claimed in claim 1 is characterized in that, further comprises the following step:
One advertisement of calculating this second communication terminal receives classification, and wherein this advertisement servomechanism system receives user's habits information that statistic of classification produces this second communication terminal according to this advertisement.
7. moving advertising method as claimed in claim 1 is characterized in that, this advertisement subsidy be selected from communication cost deduction, a communication cost at a discount, one of which at least in the group that forms of network traffics subsidy, a free news in brief use amount and a consideration money.
8. moving advertising method as claimed in claim 1 is characterized in that, this advertising message comprises an ad content, an advertisement charging grade and one to be thrown in timeliness and set, and this advertising expenditure is at least with this advertisement charging grade and should throw in timeliness and set relevant.
9. moving advertising method as claimed in claim 8; It is characterized in that; This ad content is invested on the interface at this second communication terminal; One frequency of utilization associated of this advertisement charging grade and this interface, when this frequency of utilization of this interface was frequent, then this advertisement charging grade of this advertising message was higher.
10. moving advertising method as claimed in claim 8 is characterized in that, this input timeliness is set and comprised a release time or a displaying number of times, when this release time, maybe this displaying number of times expired, and this this advertising message of second communication terminal deletion.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010106137796A CN102567893A (en) | 2010-12-22 | 2010-12-22 | Method of mobile advertising |
| TW100108780A TWI592888B (en) | 2010-12-22 | 2011-03-15 | Mobile advertisement method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010106137796A CN102567893A (en) | 2010-12-22 | 2010-12-22 | Method of mobile advertising |
Publications (1)
| Publication Number | Publication Date |
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| CN102567893A true CN102567893A (en) | 2012-07-11 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010106137796A Pending CN102567893A (en) | 2010-12-22 | 2010-12-22 | Method of mobile advertising |
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| CN (1) | CN102567893A (en) |
| TW (1) | TWI592888B (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104751355A (en) * | 2015-04-17 | 2015-07-01 | 深圳爱城市科技有限公司 | Advertisement editing and publishing method |
| CN107331069A (en) * | 2017-07-17 | 2017-11-07 | 王海峰 | Article leasing method and device |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI608432B (en) * | 2014-08-07 | 2017-12-11 | 崑山科技大學 | According to the advertising display system that is used to decide the advertisements by passers-by preferences |
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| CN1482789A (en) * | 2002-08-21 | 2004-03-17 | 日本电气株式会社 | Service charge reducing method and system for portable terminal, and program recording medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107331069A (en) * | 2017-07-17 | 2017-11-07 | 王海峰 | Article leasing method and device |
Also Published As
| Publication number | Publication date |
|---|---|
| TWI592888B (en) | 2017-07-21 |
| TW201227573A (en) | 2012-07-01 |
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Application publication date: 20120711 |