TWI608432B - According to the advertising display system that is used to decide the advertisements by passers-by preferences - Google Patents

Description

According to the preference of passers-by, the advertisement display system for advertisements is decided.

The invention relates to an advertisement system, and more particularly to an advertisement display system for determining an advertisement according to the preference of a passerby.

According to the manufacturer's new product, in order to enhance the brand image, brand awareness, or to stimulate consumer demand, it will be promoted through a series of advertising methods such as videos, texts, and events.

In view of the popularity of TVs and other displays, the most common advertising method at present is advertising films. Through the ingenuity of advertising owners, various shooting techniques, story plots, and artist endorsements are used to bring out the advantages of goods and brands to stimulate consumers. The desire to buy.

However, at present, the way in which advertisements are played is passive, that is, whether the viewers are interested in the products or brands that the advertisements present for the advertisements, only in TV advertisements, advertising walls outside the building, etc. The advertisement film is played at a fixed time, so that the effect of the advertisement is limited.

Therefore, the creator of the present invention believes that the presentation of the advertisement should be played for the products and brands that the viewer is interested in, so that the playback of the advertisement has an effect. Therefore, the creators of the present invention believe that the traditional advertisement playing mode is necessary to improve, and proceed to improve.

In view of the deficiencies described in the prior art, the creator of the present invention proposes a solution for an advertisement display system for determining an advertisement according to the preference of a passerby, comprising: a plurality of handheld devices: each handheld device is separately available The signal is connected to an Internet. Each handheld device has a favorite analysis program. The favorite analysis program can be executed: analyzing the user's browsing page record or the operation record of the user's personal community website to obtain a favorite information. And the favorite information includes the item preference type information and the brand preference type information.

A receiver: the receiver can be disposed at a traffic intersection for collecting favorite information sent by each handheld device within a preset range of the traffic intersection.

An ad library: The ad library includes a plurality of ad videos.

A display: The display can be placed at the intersection of the traffic and visible to passers-by.

a processing unit: the processor is separately connected to the receiver, the advertisement database, and the display, and the processing unit writes a statistical program, the statistical program is executable by the processing unit: counting the favorite data received by the receiver Selecting the item type information and the brand preference type information, or one of the two, which has the largest number of data, and finally obtains an analysis result, and searches for an advertisement film corresponding to the analysis result in the advertisement database. The advertisement movie is then displayed through the display.

It can be seen from the above configuration that the creation of the present invention mainly analyzes the user's online habits through the analysis program, for example, what kind of products the user browses online at ordinary times, Or what kind of brand of advertising, or goods, or users in the community website, often what kind or brand of goods, advertisements, fan groups, etc., according to praise, sharing, message, etc., borrow This will get a favorite information. After the user passes the preset traffic intersection, the receiver of the traffic intersection will automatically receive the favorite information transmitted by each user's handheld device, and count the item preference type information and brand preference type information with the largest number of data. Then, the advertisement database is searched for an advertisement film corresponding to the analysis result, and then the display is displayed by the display.

The advertisement film presented by the advertisement display system created by the invention is an advertisement film which most people may use in the preset range of one of the traffic intersections, so that the attention of the passerby can be effectively caused, thereby greatly increasing the The benefits of advertising films.

(A) ‧ ‧ advertising display system

(B) ‧ ‧ traffic intersections

(1)‧‧‧Handheld devices

(2) ‧‧‧ Receiver

(3) ‧ ‧ advertising database

(4) ‧ ‧ display

(5) ‧‧‧Processing unit

(6)‧‧‧ favorite database

The first figure is a schematic diagram of the connection of various components of the invention.

The second figure is a schematic diagram of the state of use of the creation of the present invention.

The construction, features and embodiments of the present invention will be described with the aid of the drawings, and the reviewers will have a better understanding of the present invention.

Referring to the first figure, the creation of the present invention relates to an advertisement display system for determining an advertisement according to the preference of a passerby. The advertisement display system (A) includes:

Multiple handheld devices (1):

Please refer to the first figure and the second figure. Each handheld device (1) can be connected to an internet signal, and each handheld device (1) has a favorite analysis program. The favorite analysis program can be executed. : Analyze the user's record of browsing the webpage (such as browsing online auctions, watching brand information, or other links to products and brands) Information, official website, etc.), or the user's operation record on the personal community website (such as fan group, event, advertisement, etc. for brand or product, press, share, leave a message, watch, etc.) Like the information, the favorite information includes the item preference type information and the brand preference type information. The number of items of interest categories, such as item preference type information and brand preference type information, is not limited to one, and the user may sort the order of the item preferences or the sorting of the brand preferences.

a receiver (2):

Referring to the first figure, as shown in the second figure, the receiver (2) is provided at the traffic intersection (B), and the signal is connected to each handheld device (1), and the receiver (2) is available for automatic collection. The favorite information transmitted by each handheld device (1) within a preset range of one of the traffic intersections (B) for collecting the favorite information of the passers-by located at the traffic intersection (B). In addition, the receiver (2) can be disposed in the traffic sign number, or in the display (4) described later, etc., and is disposed at the traffic intersection (B) for collecting the traffic intersection (B) A preferred information within a predetermined range is within the scope of the specification, and the receiver (2) preferably has an omnidirectional antenna or a directional antenna to enable the advertisement of the present invention. It is intended for vehicle drivers, and/or pedestrians.

An advertising database (3):

Referring to the first figure, the advertising database (3) includes a plurality of commercial video materials.

A display (4):

Referring to the second figure, the display (4) can be placed at the traffic intersection (B) and visible to the passerby, for example, outside the building at the corner of the traffic intersection (B), or As shown in the second figure, it is located at the corner of the traffic intersection (B), or it is located in the traffic sign number for the driver of the vehicle to watch.

A processing unit (5):

Referring to the first figure and the second figure, the processing unit (5) separately connects the receiver (2), the advertisement database (3), the display (4), and the processing unit (5) writes a a statistical program for the processing unit (5) to perform: counting the favorite data received by the receiver (2), selecting the most favorite item type information and brand preference type data or one of the two, and finally An analysis result is obtained, and the advertisement film data corresponding to the analysis result is searched in the advertisement database (3), and the advertisement film data is displayed through the display (4).

For example, when the analysis result includes only one item preference type material, and the item preference type represented by the item preference type data is assumed to be basketball, most of the passers-by representing the traffic intersection (B) like to watch basketball related news and advertisements. Therefore, the processing unit (5) searches for an advertisement film related to the basketball in the advertisement database (3) and presents it through the display (4). Or, when the analysis result includes only the brand preference type information, and the brand preference type represented by the brand preference type data is assumed to be NIKE, the same reason is known that most of the passers-by at the traffic intersection (B) prefer NIKE. The brand, the processing unit (5) will look for the advertising film material about NIKE in the advertising database (3), and display the advertising film through the display (4). It can be inferred from the above logic that if the analysis result shows that most of the traffickers (B) use passers-by like NIKE and basketball, then the processing unit (5) will look for NIKE basketball in the advertising database (3). The advertisement of the shoe is displayed through the display (4).

Therefore, the advertisement presented by the advertisement display system (A) created by the present invention must be an advertisement that most of the passers-by at the traffic intersection (B) would like and interest in the unit time, thereby promoting the advertisement office. The benefits brought.

Moreover, the advertisement display system (A) created by the present invention can be further implemented The processing unit (5) further writes a counting program, which is executable by the processing unit (5): counting the number of times each advertising film data in the advertising database (3) is displayed on the display (4), And get a count of data, in order to let manufacturers know the extent of their own brands, products. In addition, the advertisement display system (A) further has a favorite database (6) electrically connected to the processing unit (5), and the processing unit (5) can store the favorite data in the favorite database (6). . This will enable manufacturers to better understand the consumer's mentality, such as which brand is interested, or what kind of goods and goods are of interest.

In addition, the advertisement display system (A) created by the present invention may further be implemented as follows: the processing unit (5) includes an advertisement sending program, which is executable by the processing unit (5): for each handheld device ( 1) The favorite information transmitted, searching for the corresponding first advertising film data in the advertising database (3), and transmitting the first advertising film data to the corresponding handheld device (1). In this way, the advertisements that are of interest to passers-by are sent to the interests of passers-by to improve the effectiveness of the advertisements. Furthermore, it can be further implemented that each handheld device (1) respectively writes an advertisement receiving program, which can be executed by the handheld device (1): displaying the advertisement on the screen of the handheld device (1) or not a message for the user to decide whether to receive the first commercial video material. In order to avoid the use of the advertisement film material by the passerby if it is unwilling, the advertisement display system (A) is adversely affected. Moreover, the creation of the present invention can further be implemented as follows: each handheld device (1) respectively writes an advertisement transmission program, which is executable by the handheld device (1): transmitting the first advertisement film data to the handheld device A contact person within the device (1) for increasing the exposure rate of the first advertisement. The contact person in the handheld device (1) preferably includes: a communication telephone contact person, a chat software contact person, a social software contact person, and the like.

The present invention has different implementations for different advertisement viewers, for example, when the creation department of the present invention provides a vehicle driver to view an advertisement, the display (4) is respectively disposed on the traffic light poles of each of the separation lanes, and the display The display surface of the display (4) is opposite to each of the split channels, and the receiver (2) has a directional antenna for receiving the preference information from the driver of the vehicle from each of the split lanes. When one of the branch lanes is in a red light state, the receiver (2) located in the split lane will automatically receive the preference information sent by the driver located in the split lane to pass through the processing unit ( 5) After the processing, the advertisement is displayed on the display (4) in the branch lane; and the split lane in the green light state is an advertisement that can be randomly played, replayed in a red light state, or According to the records of the favorite database, it is better to advertise which advertisements should be allocated.

When the creative department of the present invention provides for viewing advertisements by passers-by (vehicle drivers and pedestrians), the display (4) is disposed outside the building at the corner of the traffic intersection (B) or stands at the traffic intersection. (B) at the corner, at this time, the receiver (2) has an omnidirectional antenna for receiving the preference information sent by the passerby located within the preset range of the traffic intersection (B) for the The display (4) displays an advertisement.

In summary, the creation of the present invention is indeed in line with the industrial applicability, and is not found in the publication or public use before the application, nor is it known to the public, and has non-obvious knowledge, conforms to the patentable requirements, and is patented according to law. Application.

However, the above-mentioned statements are a preferred embodiment of the invention in the creation of the invention, and all the changes in the scope of the patent application according to the invention are within the scope of the claim.

(A) ‧ ‧ advertising display system

(1)‧‧‧Handheld devices

(2) ‧‧‧ Receiver

(3) ‧ ‧ advertising database

(4) ‧ ‧ display

(5) ‧‧‧Processing unit

(6)‧‧‧ favorite database

Claims (6)

An advertisement display system for determining advertisements according to the preferences of passers-by, comprising: a plurality of handheld devices: respectively, a signal can be connected to an internet network, and each handheld device has a favorite analysis program therein, and the favorite analysis program can be executed: analysis and use The user browses the record of the webpage or the operation record of the user's personal community website to obtain a favorite information, and the favorite information includes the item preference type information and the brand preference type information; a receiver: can be set at the traffic intersection and the signal Connecting the handheld devices for collecting the favorite information sent by the handheld devices within a preset range of the traffic intersection; an advertisement database: including a plurality of commercial video materials; and a display: available for being placed at the traffic intersection a passer-by; a processing unit: the signal is connected to the receiver, the advertisement database, the display, and the processing unit writes a statistical program, the statistical program is executable by the processing unit: counting the preferences received by the receiver Information, the item type information with the largest number of items selected from the favorite materials Brand preferences either or both of which types of data, and finally get the results of an analysis, and the results should be analyzed to find the relative data of the video ad in the ad database, then the advertisement video data displayed through the display. The advertisement display system of the advertisement is determined according to the preference of the passer-by according to claim 1, wherein the processing unit includes an advertisement transmission program, and the advertisement transmission program is executable by the processing unit: the transmission is performed for each handheld device. The favorite information is used to search for a corresponding first advertisement video material in the advertisement database, and transmit the first advertisement video material to a corresponding handheld device. According to the second aspect of the patent application, the advertisement display system for advertising is determined according to the preference of the passerby, wherein each handheld device respectively writes an advertisement receiving program, and the advertisement receiving program is executable by the handheld device: displaying an advertisement on the screen of the handheld device Receiving a message or not, for the user to decide whether to receive the first advertisement film material. According to any one of the claims, the advertisement display system is determined according to the preference of the passerby, wherein the processing unit further writes a counting program, and the counting program is executable by the processing unit: counting the advertisements in the advertising film database. The number of times the video data is displayed on the display, and a count is obtained. According to the fourth aspect of the patent application, the advertisement display system of the advertisement is determined according to the preference of the passerby, wherein a favorite database is electrically connected to the processing unit, and the processing unit can store the favorite data in the favorite database. . According to the third aspect of the patent application, the advertisement display system for advertising is determined according to the preference of the passerby, wherein each handheld device respectively writes an advertisement transmission program, and the advertisement transmission program is executable by the handheld device: the first advertisement video material is Transfer to the contact person in the handheld device.