M359767 五、'新型說明： 【新型所屬之技術領域】 本創作係有關於一種商品訊息顯示裝置，更詳而言 之，係關於一種依據顧客喜好提供具有針對性之商品促銷 信息的商品訊息顯示裝置。 【先前技術】 - 在銷售過程中，我們會碰到形形色色的顧客，客戶關 係管理（Customer Relationship Management ; CRM)就起 • 了重要的作用，一方面隨著市場競爭的加劇，企業開始爭 奪顧客量，另一方面，企業通過建立與顧客之間的良好關 係，大大提高了顧客的滿意度，從而最終實現企業增加銷 售量的目標。 現有的商家一般都以張貼廣告或店員主動告知的方 式使路過的消費者獲取商家的商品促銷活動訊息，然由於 店員流動率頗高，對於商家的熟客而言，此方式常因新進 $ 店員不知該熟客的喜好，而讓熟客在交易過程中會有被冷 漠或不受禮遇的感覺，因而可能流失忠誠度高的顧客群。 . 因此，傳統的商品促銷方式因不具有針對性而效果欠佳。 . 綜上所言，如何能令商家快速地或長期地和顧客建立 良好關係，以順應顧客不同的喜好，而最終達成提高銷售 量的目的，即為本案需要解決的課題。 【新型内容】 鑑於上述習知技術之缺點，本創作之主要目的在於提 供一種商品訊息顯示裝置，係可依據顧客喜好提供個性化 M359767 之商品銷售信息。 為達上述之目的及其他相關之目的，本創作即提供一 種商品訊息顯示裝置，該裝置包括：可攜式電子終端，其 設置有顯示單元、通訊單元及無線射頻標籤（RFID tag ); 用於讀取該無線射頻標籤以識別顧客之身份之無線射頻讀 取器（RFID reader);用於儲存預定顧客之採購記錄及各 類商品促銷資訊之資料庫；以及控制主機，係用於依據該 - 無線射頻讀取器所識別之顧客身份，自該資料庫中搜尋該 鲁顧客相應之採購記錄以分析該顧客之喜好，並自該資料庫 中挑選出允符該顧客喜好的商品促銷資訊而予以傳送，以 供該可攜式電子終端中的通訊單元接收後將該商品促銷資 訊顯示於該可攜式電子終端之顯示單元上。其中，該無線 射頻標籤係透過提供顧客唯一的標識代碼，以識別各不同 之顧客身份。該控制主機則以無線方式將允符該顧客喜好 的商品促銷資訊傳送至該可攜式電子終端中的通訊單元。 _ 本創作之商品訊息顯示裝置的一實施例中，該可攜式 電子終端為行動電話、個人數位助理或電子錶。 — 再者，本創作之商品訊息顯示裝置的另一實施例中， . 該可攜式電子終端為電子式卡片，而該電子式卡片上的顯 示單元為軟性顯示器。 因此，本創作之商品訊息顯示裝置係透過記錄顧客以 往的採購内容以分析該顧客之喜好，並利用無線射頻識別 標識(RFID)技術識別出各不同顧客之身份，俾使能依據該 顧客特定之喜好而有針對性的推薦相關商品促銷信息，從 M359767 而最終達成銷售之目的。 【實施方式】 以下係藉由特定的具體實施例說明本創作之實施方 式’熟悉此技藝之人士可由本說明書所揭示之内容輕易地 瞭解本創叙其他優點與功效。本創作村料其他不同 的具體實例加以施行或應用’本說明書中的各項細節亦可 基於不同觀點與應用，在不㈣本創作之精神下進行各 修飾與變更。M359767 V. 'New Description: 【New Technical Fields Included】 This creation is about a product information display device, and more specifically, a product information display device for providing targeted product promotion information according to customer preferences. . [Prior Art] - In the sales process, we will encounter customers of all kinds, and Customer Relationship Management (CRM) plays an important role. On the one hand, as the market competition intensifies, enterprises begin to compete for customers. On the other hand, by establishing a good relationship with customers, companies have greatly improved customer satisfaction, and ultimately achieved the goal of increasing sales. Existing merchants generally use the advertisement or the clerk to actively inform the passing consumers to obtain the merchandise promotion information of the merchant, but because the clerk turnover rate is quite high, for the merchant's regular customers, this method is often unknown to the new clerk. The preferences of the regular customers, and let the regular customers feel indifferent or uncourteous in the transaction process, and thus may lose the loyal customer base. Therefore, the traditional way of promoting goods is not targeted and the effect is not good. In summary, how can the business establish a good relationship with the customer quickly or in the long-term, in order to comply with the different preferences of the customer, and finally achieve the purpose of increasing sales, that is, the problem to be solved in this case. [New Content] In view of the above-mentioned shortcomings of the prior art, the main purpose of the present invention is to provide a product information display device, which can provide personalized product sales information of M359767 according to customer preferences. For the above purposes and other related purposes, the present invention provides a product information display device, the device comprising: a portable electronic terminal provided with a display unit, a communication unit and a radio frequency tag (RFID tag); a radio frequency reader (RFID reader) that reads the RFID tag to identify the identity of the customer; a database for storing the purchase record of the predetermined customer and various product promotion information; and a control host for the purpose of The identity of the customer identified by the radio frequency reader, searching for the purchase record of the customer from the database to analyze the customer's preference, and selecting from the database the product promotion information that is suitable for the customer's preference And transmitting, for receiving, by the communication unit in the portable electronic terminal, the product promotion information on the display unit of the portable electronic terminal. The radio frequency tag identifies the different customer identities by providing a unique identification code for the customer. The control host wirelessly transmits the merchandise promotion information that favors the customer's preference to the communication unit in the portable electronic terminal. In an embodiment of the present merchandise information display device, the portable electronic terminal is a mobile phone, a personal digital assistant or an electronic watch. - In another embodiment of the present merchandise information display device, the portable electronic terminal is an electronic card, and the display unit on the electronic card is a flexible display. Therefore, the product information display device of the present invention analyzes the customer's past purchase content to analyze the customer's preference, and uses the radio frequency identification (RFID) technology to identify the identity of each customer, and enables the customer to be specific. Interested and targeted recommendation of related product promotion information, from M359767 and finally achieved the purpose of sales. [Embodiment] The following describes the implementation of the present invention by a specific embodiment. Those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in the present specification. This Creative Village is intended to be implemented or applied in a variety of different specific examples. The details in this manual can also be modified and changed in the spirit of this creation based on different opinions and applications.
«月多閱第1圖，其係為本創作之商品訊息顯示裝置之 基本架構示意圖’於本實施例中，該商品訊息顯示裝置工 係用於依據顧客喜好提供個性化之商品銷售信息，如圖所 創作之商品訊息顯示裝置1係由設有無線射頻標籤 邮）U、顯示單元12及通訊單元12之可 無線軸讀取㈣、資料庫30以及控制主機 -沾^成、。其中’該無線射頻標籤中_存有顧客唯 次π識代碼’藉此以朗各顧客的不同身份或喜好等基 尽貪訊。 線傳補作所料可攜式許㈣1G藉由具有無 料Γ訊單元13俾能以無線方式接收相關商品 容後詳述）。於本L 顧客劉覽（請 如為㈣㈣電子終端1G係可例 隨身二::數位助理等具有顯示單元且方便顧客«Monthly reading the first picture, which is the basic structure diagram of the product information display device of the present creation. In this embodiment, the product information display device system is used to provide personalized product sales information according to customer preferences, such as The product information display device 1 created by the figure is composed of a wireless axis tag (U), a display unit 12, and a communication unit 12, which can be read by a wireless axis (4), a database 30, and a control host. In the 'radio frequency tag _ there is a customer only π 代码 code' to thereby categorize the different identities or preferences of each customer. The line-passing supplement is expected to be portable (4) 1G, which can receive the relevant products wirelessly by means of the uninterrupted communication unit 13 (described in detail later). In this L customer's Liu Zhang (please as (4) (four) electronic terminal 1G system can be used with the second:: digital assistants and other display units and convenient customers
該無線射頻讀取哭「R °。（ D reader) 20則係用於讀取 M359767 該無線射頻標籤ίο以識別顧客之身份。具體而言，商家可 將該無線射頻讀取器20設置於商店的入口處，俾當顧客攜 帶該可攜式電子終端10進入或路過商店門口時，藉由該無 線射頻讀取器20以自動檢測出該可攜式電子終端10上所 配置的無線射頻標籤11，並讀取該無線射頻標籤11中所 儲存的唯一的標識代碼，以識別出攜帶該可攜式電子終端 10之顧客的身份，並將該識別結果傳送至控制主機40(請 容後詳述）。 資料庫30係用於儲存不同顧客之以往的採購記錄以 及商家所發佈之各類最新的商品促銷資訊。其中，該顧客 之以往採購記錄係可透過商家的商品結算終端，（未予圖 示）建立，例如銷售點終端機（Point of Sale ; POS )系統， 於商家在為顧客進行商品結算作業時，同時將該等結算資 料（即顧客的採購清單）傳送至該資料庫30中，俾在該資 料庫30中建立每一位顧客相應之採購記錄數據庫。 控制主機40係用於依據該無線射頻讀取器20所識別 之顧客身份，自該資料庫30中搜尋該顧客相應之以往採購 記錄以分析該顧客之喜好，並自該資料庫30中挑選出允符 該顧客喜好的商品促銷資訊傳送至該可攜式電子終端1 〇 中，以使該商品促銷資訊顯示於該可攜式電子終端10之顯 示單元12上。具體而言，當該無線射頻讀取器20將所識 別出的顧客身份資料傳送至控制主機40時，該控制主機 40即自該資料庫30中搜尋該顧客對應的以往採購記錄資 料，並據以分析該顧客的喜好，例如該顧客喜好的商品品 M359767 牌或者商品_等，從而自該諸庫如中_ 喜好的商品促銷信息，以傳送給該顧料可攜式電子= 1〇中，於本實施例中，該控制主機40係以例如藍芽” ^線、或者®轉無、⑽輸的方式將該相_商2促銷;Γ =傳送至該可攜式電子終端1Q中，麟由該可攜式電子^ 之通訊單元13接收該相關的商品促銷信息，以於本 ^的’、’、貞示單元12上予以顯示，俾供顧客進行濁覽。 =再者，本創作之商品訊息顯示裝置的另一實施例中， 該可攜式電子終端並*限於前述的行動電話、個人數位助 =等電子設備’甚至可為電子錶，此外，該可攜式電子終 端亦可採用具有軟性顯示器（Flexible Display)的晶片卡 (在此未^以圖示），_〇_該晶片卡亦整合有用以識別顧客 身伤的無線射頻標籤以及具有無線傳輸資料之通訊單元， 而該晶片卡可為市面上廣為使用㈣遊卡、金融卡、健保 卡或會員卡等便於使用者隨身攜帶的電子式卡片。 良T、上所述，本創作之商品訊息顯示裝置係透過針對每 -位顧客分別建立-相應的採購記錄數據庫，從而能分析 出該顧客特定之喜好’俾客再次進人該商家進行採 蹲時，利用鱗射頻朗標識技術以自動檢測出該顧客之 身份’從而能依據該顧客之喜好而有針對性地提供一些該 顧客感興趣的商品促銷信息，並藉此達成最終銷售之目 舉不僅能節省大量的人力（促销人員）及物力（促 =海=)成本，且由於該商品促鎖方式係具有很強的針對 性，因而亦能有效提升商品的促銷效果。 M359767 上述實施例僅例示性說明本創作之原理及其功六文 非用於限制本創作。任何熟悉此項技藝之人士均可在不'▲ 背本創作之精神及範訂，對上述實施例進行修飾= 範圍所列 【圖式簡單說明】 變。因此，本創作之權力保護範圍，應如 直 ^ ΙΠ ^ 〒叫專利 息 第1圖係為一方塊圖，其係用以說明 顯示裝置之基本架構示意情形。 之商品訊 【主要元件符號說明】 1 商品訊息顯示裝置 10 可攜式電子終端 11 無線射頻標籤 12 顯示單元 13 通訊單元 20 無線射頻讀取器 30 資料庫 40 控制主機The radio frequency reading "R reader" (D reader) 20 is used to read the M359767 radio frequency tag ίο to identify the identity of the customer. Specifically, the merchant can set the radio frequency reader 20 in the store. At the entrance of the portable wireless terminal 10, the wireless radio frequency tag 11 configured on the portable electronic terminal 10 is automatically detected by the wireless RF reader 20 when the customer carries the portable electronic terminal 10 into or through the store door. And reading the unique identification code stored in the radio frequency tag 11 to identify the identity of the customer carrying the portable electronic terminal 10, and transmitting the identification result to the control host 40 (please detail later) The database 30 is used to store past purchase records of different customers and various latest product promotion information published by the merchants, wherein the customer's past purchase records can be through the merchant's commodity settlement terminal (not shown) Established, for example, a point of sale (POS) system, when the merchant performs the product settlement operation for the customer, and simultaneously deposits the settlement information (ie, the customer's The purchase list is transferred to the database 30, and a database of purchase records corresponding to each customer is established in the database 30. The control host 40 is used to determine the identity of the customer identified by the wireless RF reader 20. The database 30 searches the customer's corresponding past purchase record to analyze the customer's preference, and selects the product promotion information from the database 30 that is suitable for the customer's preference to be transmitted to the portable electronic terminal 1 . The product promotion information is displayed on the display unit 12 of the portable electronic terminal 10. Specifically, when the wireless radio frequency reader 20 transmits the identified customer identity data to the control host 40, the control The host computer 40 searches the database 30 for the past purchase record data corresponding to the customer, and analyzes the customer's preference, for example, the customer's favorite product M359767 card or product_, etc., from the library _ The favorite product promotion information is transmitted to the portable portable electronic device. In the embodiment, the control host 40 is, for example, a Bluetooth "wire", or a switch to no, (10) The way to the promotion of the phase 2; Γ = is transmitted to the portable electronic terminal 1Q, and the communication unit 13 of the portable electronic device receives the relevant product promotion information for the ', ', the display unit 12 is displayed, and the customer is allowed to perform a cloud view. In another embodiment of the present invention, the portable electronic terminal is limited to the aforementioned mobile phone, personal digital assistant, and the like, and may even be an electronic watch. The portable electronic terminal can also adopt a chip card with a flexible display (not shown here), and the chip card also integrates a radio frequency tag useful for identifying a customer's injury and has wireless transmission data. The communication unit, and the chip card can be widely used in the market (4) travel card, financial card, health insurance card or membership card and other electronic cards that are convenient for the user to carry around. Good T, as mentioned above, the product information display device of the present creation can establish a corresponding purchase record database for each customer, so that the customer's specific preference can be analyzed, and the customer enters the merchant again for picking. At the time, the scale identification function is used to automatically detect the identity of the customer', so that some merchandise promotion information that is of interest to the customer can be provided in a targeted manner according to the preference of the customer, thereby achieving the final sale. It can save a lot of manpower (promotional personnel) and material resources (promotion = sea =) cost, and because the product promotion method is highly targeted, it can effectively improve the promotion effect of goods. M359767 The above embodiments are merely illustrative of the principles of the present invention and its work is not intended to limit the present invention. Anyone who is familiar with the art can modify the above-mentioned embodiments in the spirit of the original creation and the scope of the formula = the scope of the description. Therefore, the scope of power protection of this creation should be as a block diagram, which is used to illustrate the basic architectural diagram of the display device. Product News [Main component symbol description] 1 Product information display device 10 Portable electronic terminal 11 Wireless RF tag 12 Display unit 13 Communication unit 20 Wireless RF reader 30 Database 40 Control host