TWI592888B - Mobile advertisement method - Google Patents
Mobile advertisement method Download PDFInfo
- Publication number
- TWI592888B TWI592888B TW100108780A TW100108780A TWI592888B TW I592888 B TWI592888 B TW I592888B TW 100108780 A TW100108780 A TW 100108780A TW 100108780 A TW100108780 A TW 100108780A TW I592888 B TWI592888 B TW I592888B
- Authority
- TW
- Taiwan
- Prior art keywords
- advertisement
- communication terminal
- message
- advertising
- server
- Prior art date
Links
Description
本揭示內容是有關於一種行動廣告方法，且特別是有關於一種行動裝置上的廣告發佈機制。The present disclosure relates to a mobile advertising method, and in particular to an advertising publishing mechanism on a mobile device.
隨著電子通訊技術的發展，目前，可連網的行動通訊裝置已十分普及，如手機、智慧型手機、個人數位助理(personal digital assistant,PDA)等電子裝置。使用者經常透過行動通訊裝置以行動上網或無線通訊方式瀏覽網頁、分享檔案、傳送多媒體訊息等。隨著行動網路的普及，透過行動上網的網頁瀏覽流量每年逐步上昇，甚至有逐漸趕上一般電腦裝置的網頁流量的趨勢。With the development of electronic communication technology, currently, mobile communication devices have become very popular, such as mobile phones, smart phones, personal digital assistants (PDAs) and other electronic devices. Users often use mobile communication devices to browse the web, share files, and transmit multimedia messages via mobile Internet or wireless communication. With the popularity of mobile networks, web browsing traffic through mobile Internet has gradually increased every year, and there is even a tendency to gradually catch up with web traffic of general computer devices.
此外，在現今的廣告行銷管道之中，透過手機等行動通訊裝置進行廣告行銷的效果已經不遜於任何傳統廣告媒體(如電視、廣播或報章雜誌等)。In addition, in today's advertising marketing pipeline, advertising marketing through mobile phones and other mobile communication devices is no less effective than any traditional advertising media (such as television, radio or newspapers and magazines).
早期的手機廣告大多透過電話語音撥打、寄發廣告簡訊等方式。然而，這些廣告做法大多在某些程度上影響使用者的正常使用，例如，接獲特定電話來電，接聽後發現是語音廣告、系統濫發的罐頭廣告簡訊等廣告方式，都很可能造成使用者不良的使用體驗，使得使用者感到厭煩或不悅甚至可能對廣告產品造成反效果。近來，手機上的廣告畫面大多利用手機使用介面上的一部份或全部來進行一次性或定期性的播放。Most of the early mobile phone advertisements were dialed by telephone voice and sent by SMS. However, most of these advertising practices affect the normal use of users to some extent. For example, advertisements that receive specific calls, and which are found to be voice advertisements and system spam cans, are likely to cause users. A bad user experience can make the user feel bored or unhappy and may even have an adverse effect on the advertising product. Recently, most of the advertisement screens on mobile phones use one or all of the mobile phone use interfaces for one-time or regular playback.
在日漸成長手機廣告市場中，亟需一種有效率的廣告平台，讓需要刊登廣告的廣告業主能夠方便地向電信業者或廣告商提出他們的廣告需求。此外，若能針對不同重要程度的廣告提供廣告業主不同的播放方案與費率，並進一步對收看廣告的使用者提供一定的誘因，將更有助於達到最佳的廣告效果。In the growing mobile advertising market, there is an urgent need for an efficient advertising platform that allows advertisers who need to advertise to easily present their advertising needs to carriers or advertisers. In addition, if you can provide different broadcast programs and rates for advertisers with different levels of importance, and further provide certain incentives for users who view advertisements, it will help to achieve the best advertising results.
為了解決上述問題，本發明揭露一種行動廣告方法，其可有效率地接受廣告業主的廣告委託，並將廣告訊息的內容傳遞給通訊終端上的使用者。廣告業主在委託廣告時，可進一步根據廣告的重要性選擇不同的收費等級。另外，當通訊終端上的使用者收看廣告之後，系統商更可對使用者提供實質補貼，以提高使用者收看廣告的意願，並進而達到最佳的廣告效果。In order to solve the above problems, the present invention discloses an action advertisement method that can efficiently accept an advertisement commission of an advertisement owner and deliver the content of the advertisement message to a user on the communication terminal. When the advertiser advertises the advertisement, the advertiser may further select different charging levels according to the importance of the advertisement. In addition, after the user on the communication terminal views the advertisement, the system provider can provide substantial subsidy to the user, so as to improve the user's willingness to watch the advertisement, and then achieve the best advertising effect.
因此，本發明內容之一態樣是在提供一種行動廣告方法，包含下列步驟：透過一第一通訊終端編輯及上傳一廣告訊息至一廣告伺服器；當廣告訊息審查通過時，通知第一通訊終端以收取廣告訊息之一廣告費用；將廣告訊息傳送至一第二通訊終端；以及，廣告伺服器對第二通訊終端提供一廣告補貼。Therefore, an aspect of the present invention provides a mobile advertising method, including the steps of: editing and uploading an advertisement message to an advertisement server through a first communication terminal; and notifying the first communication when the advertisement message is approved. The terminal charges the advertisement fee for one of the advertisement messages; transmits the advertisement message to a second communication terminal; and the advertisement server provides an advertisement subsidy to the second communication terminal.
根據本發明內容之一實施例，其中將廣告訊息傳送至第二通訊終端之步驟，係由下列步驟完成：廣告伺服器發送一推送通知訊息至第二通訊終端；以及，第二通訊終端根據推送通知訊息由廣告伺服器下載廣告訊息。According to an embodiment of the present invention, the step of transmitting the advertisement message to the second communication terminal is performed by the following steps: the advertisement server sends a push notification message to the second communication terminal; and the second communication terminal is pushed according to the The notification message is downloaded by the ad server.
根據本發明內容之另一實施例，其中將廣告訊息傳送至第二通訊終端的之步驟，係由下列步驟完成：第二通訊終端根據使用者操作主動由廣告伺服器下載廣告訊息。於此實施例中，其中行動廣告方法可進一步包含下列步驟：計算第二通訊終端之一廣告接收分類，其中廣告伺服器係根據廣告接收分類統計產生第二通訊終端之一使用者習慣資訊。According to another embodiment of the present invention, the step of transmitting the advertisement message to the second communication terminal is completed by the following steps: the second communication terminal actively downloads the advertisement message by the advertisement server according to the user operation. In this embodiment, the mobile advertising method may further include the step of: calculating an advertisement receiving classification of the second communication terminal, wherein the advertisement server generates one of the second communication terminal user habit information according to the advertisement receiving classification statistics.
根據本發明內容之另一實施例，其中將廣告訊息傳送至第二通訊終端之步驟，係由下列步驟完成：當第二通訊終端連接至一行動網路時，第二通訊終端自動由廣告伺服器背景下載廣告訊息。According to another embodiment of the present invention, the step of transmitting the advertisement message to the second communication terminal is completed by the following steps: when the second communication terminal is connected to a mobile network, the second communication terminal is automatically served by the advertisement server. Background to download advertising messages.
根據本發明內容之另一實施例，其中行動廣告方法進一步包含下列步驟：計算第二通訊終端之一廣告接收次數，其中廣告伺服器係根據廣告接收次數對第二通訊終端提供廣告補貼。According to another embodiment of the present invention, the mobile advertising method further includes the step of calculating an advertisement reception number of one of the second communication terminals, wherein the advertisement server provides an advertisement subsidy to the second communication terminal according to the number of advertisement receptions.
根據本發明內容之另一實施例，其中廣告補貼選自一通訊費用抵扣、一通訊費用折價、一網路流量補助、一免費簡訊使用量以及一報酬金所組成之一群組中至少其一。According to another embodiment of the present disclosure, the advertising subsidy is selected from at least one of a communication fee deduction, a communication fee discount, a network traffic subsidy, a free SMS usage, and a reward. One.
根據本發明內容之另一實施例，其中廣告訊息包含一廣告內容、一廣告收費等級以及一投放時效設定，廣告費用至少與廣告收費等級以及投放時效設定有關。於此實施例中，其中廣告內容投放於第二通訊終端之一介面上，廣告收費等級與介面之一使用頻率相關連，當介面之使用頻率較頻繁時，則廣告訊息之廣告收費等級較高。此外，其中投放時效設定包含一投放時間或一展示次數，當投放時間或展示次數屆滿時，第二通訊終端刪除廣告訊息。According to another embodiment of the present invention, the advertisement message includes an advertisement content, an advertisement charging level, and a delivery aging setting, and the advertising fee is related to at least the advertising charging level and the delivery aging setting. In this embodiment, the advertisement content is placed on one of the interfaces of the second communication terminal, and the advertisement charging level is associated with the frequency of use of one of the interfaces. When the frequency of use of the interface is relatively frequent, the advertising fee level of the advertisement message is higher. . In addition, the delivery time setting includes a delivery time or an impression number, and when the delivery time or the number of impressions expires, the second communication terminal deletes the advertisement message.
於本發明中揭露一種行動廣告方法，用於廣告伺服器與多個通訊終端之間，其中廣告業主可透過一個通訊終端(如業主的電腦裝置、手機、智慧型手機等)向廣告伺服器提出廣告請求，而使用者可在另一個通訊終端(如使用者的手機、智慧型手機、行動通訊裝置等)接收到相對應的廣告內容。本發明的行動廣告方法可有效率地接受廣告業主的廣告委託，並將廣告訊息的內容傳遞給通訊終端上的使用者。廣告業主在委託廣告時，可進一步根據廣告的重要性選擇不同的收費等級。另外，當通訊終端上的使用者收看廣告之後，系統商更可對使用者提供實質補貼，以提高使用者收看廣告的意願，並進而達到最佳的廣告效果。In the present invention, a mobile advertising method is disclosed between an advertisement server and a plurality of communication terminals, wherein the advertisement owner can present to the advertisement server through a communication terminal (such as the owner's computer device, mobile phone, smart phone, etc.) The advertisement request, and the user can receive the corresponding advertisement content in another communication terminal (such as the user's mobile phone, smart phone, mobile communication device, etc.). The mobile advertising method of the present invention can efficiently accept the advertising commission of the advertising owner and deliver the content of the advertising message to the user on the communication terminal. When the advertiser advertises the advertisement, the advertiser may further select different charging levels according to the importance of the advertisement. In addition, after the user on the communication terminal views the advertisement, the system provider can provide substantial subsidy to the user, so as to improve the user's willingness to watch the advertisement, and then achieve the best advertising effect.
請參閱第1圖，其繪示根據本發明之一實施例中的行動廣告發佈系統100的功能方塊示意圖。如第1圖所示，行動廣告發佈系統100包含廣告伺服器102、第一通訊終端104(廣告業主端)以及第二通訊終端106(使用者端)，但本發明並不以此為限。實際應用中，廣告伺服器102可對應更多個通訊終端，即更多不同的廣告來源(第一通訊終端104)以及使用者(第二通訊終端106)，並不以第1圖所繪的各一組為限。Please refer to FIG. 1 , which is a functional block diagram of a mobile advertising system 100 in accordance with an embodiment of the present invention. As shown in FIG. 1, the mobile advertisement distribution system 100 includes an advertisement server 102, a first communication terminal 104 (advertising owner), and a second communication terminal 106 (user end), but the invention is not limited thereto. In an actual application, the advertisement server 102 can correspond to more communication terminals, that is, more different advertisement sources (the first communication terminal 104) and the user (the second communication terminal 106), and are not depicted in FIG. Each group is limited.
實際應用中，第一通訊終端104與第二通訊終端106的內部可分別包含通訊模組(如3G通訊晶片)、定位模組(如GPS晶片)、儲存模組(如快閃記憶體)、收音模組(如麥克風)、輸出入模組(如按鍵、鍵盤、觸控模組)、顯示單元等各種作為行動上網或語音通訊所需的元件，視實際需求而定。如第1圖所示，廣告伺服器102可分別透過電信或網際網路與第一通訊終端104以及第二通訊終端106形成通訊連接。In an actual application, the first communication terminal 104 and the second communication terminal 106 may respectively include a communication module (such as a 3G communication chip), a positioning module (such as a GPS chip), and a storage module (such as a flash memory). Radio modules (such as microphones), input and output modules (such as buttons, keyboards, touch modules), display units, and other components required for mobile Internet or voice communication, depending on actual needs. As shown in FIG. 1, the advertisement server 102 can form a communication connection with the first communication terminal 104 and the second communication terminal 106 via telecommunications or the Internet, respectively.
請一併參閱第2圖，其繪示根據本發明之一實施例中一種行動廣告方法的方法流程圖。此一行動廣告方法可用於行動廣告發佈系統100上。廣告業主可操作第一通訊終端104並透過第一通訊終端104刊登廣告，而廣告伺服器102則將廣告發佈給使用者所持有的第二通訊終端106。Please refer to FIG. 2, which is a flow chart of a method for a mobile advertising method according to an embodiment of the present invention. This mobile advertising method can be used on the mobile advertising system 100. The advertisement owner can operate the first communication terminal 104 and advertise through the first communication terminal 104, and the advertisement server 102 issues the advertisement to the second communication terminal 106 held by the user.
如第2圖所示，當廣告業主欲刊登一則廣告的時候，首先執行步驟S100，廣告業主可操作第一通訊終端104，由第一通訊終端104編輯並上傳一組廣告訊息至廣告商或電信系統商的廣告伺服器102上。於此實施例中，廣告訊息中廣告業主可編輯或指定的訊息資訊包含了廣告內容、廣告收費等級以及投放時效設定。As shown in FIG. 2, when the advertisement owner wants to publish an advertisement, first step S100 is performed, the advertisement owner can operate the first communication terminal 104, and the first communication terminal 104 edits and uploads a group of advertisement information to the advertiser or the telecommunications. The system provider's ad server 102. In this embodiment, the message information edited or specified by the advertisement owner in the advertisement message includes the advertisement content, the advertisement charge level, and the delivery time setting.
於此實施例中，廣告內容為廣告本身的圖片、音效、影像或多媒體互動內容等等。廣告內容係投放於第二通訊終端106之介面上，如待機畫面、應用程式畫面、時鐘畫面、通訊錄畫面等畫面中的特定區塊、邊緣區域或全螢幕。In this embodiment, the advertisement content is a picture, sound effect, image or multimedia interactive content of the advertisement itself, and the like. The advertisement content is placed on the interface of the second communication terminal 106, such as a specific block, an edge area or a full screen in a screen such as a standby screen, an application screen, a clock screen, or an address book screen.
於此實施例中，廣告收費等級則與廣告在第二通訊終端106(使用者端)所播放時的廣告播放效果有關。舉例來說，廣告收費等級的決定可與第二通訊終端106上播放廣告內容之介面的使用頻率相關連。當播放廣告內容之介面其使用頻率較頻繁時，則廣告收費等級較高；反之，當介面其使用頻率較低時，則廣告收費等級較低。此外，本發明的廣告收費等級並不僅以介面之使用頻率相關連為限，舉例來說，亦可進一步與可供廣告使用的區塊大小、廣告視窗位置、播放時段、使用者使用各介面的習慣或其他具相等性的因素。In this embodiment, the advertisement charging level is related to the advertisement playing effect when the advertisement is played by the second communication terminal 106 (user end). For example, the decision of the advertising charge level may be associated with the frequency of use of the interface for playing the advertising content on the second communication terminal 106. When the interface for playing the advertisement content is frequently used, the advertisement charging level is higher; conversely, when the interface is used less frequently, the advertisement charging level is lower. In addition, the advertising charge level of the present invention is not limited to the frequency of use of the interface, for example, the block size, the advertisement window position, the playing time period, and the user's use of each interface can be further used. Habits or other factors of equality.
於此實施例中，投放時效設定包含投放時間或展示次數。投放時間為廣告投放的有效期間，如三天、一個月、半年等，展示次數則為計次性的廣告投放計數，如3次、10次、50次等。In this embodiment, the delivery time setting includes the delivery time or the number of impressions. The delivery time is the effective period of the ad delivery, such as three days, one month, half a year, etc., and the number of impressions is the count of the ad serving, such as 3 times, 10 times, 50 times, and so on.
廣告業主上傳廣告訊息至廣告伺服器102上之後，本發明的行動廣告方法，接著執行步驟S102，於廣告伺服器102上審查廣告訊息並判斷廣告訊息是否通過審查。After the advertisement owner uploads the advertisement message to the advertisement server 102, the mobile advertisement method of the present invention then proceeds to step S102 to review the advertisement message on the advertisement server 102 and determine whether the advertisement message passes the examination.
若審查通過，則可執行步驟S104，廣告商的廣告伺服器102可透過通知第一通訊終端104以收取廣告訊息之廣告費用，即告知廣告業主須繳納廣告訊息的廣告費用。於此實施例中，廣告費用的多寡與該廣告訊息之廣告收費等級以及投放時效設定有關。If the review is passed, step S104 may be performed, and the advertisement server 102 of the advertiser may notify the first communication terminal 104 to collect the advertisement fee of the advertisement message, that is, notify the advertisement owner of the advertisement fee of the advertisement message. In this embodiment, the amount of the advertising fee is related to the advertising charging level of the advertising message and the delivery aging setting.
接著，便可執行步驟S105，於第一通訊終端104上顯示顯示廣告費用訊息，如費用總額、付款方式、付款期限等，當付款完成時，並可將付款完成的訊息回覆至廣告伺服器102。Then, step S105 is executed to display the display advertisement fee message on the first communication terminal 104, such as the total amount of the fee, the payment method, the payment term, etc., and when the payment is completed, the payment completion message can be replied to the advertisement server 102. .
接著，便可執行步驟S106由廣告伺服器102判斷是否成功收費。當已完成收費便可執行步驟S108，將該廣告訊息由廣告伺服器102傳送至第二通訊終端106(使用者端)。Then, step S106 can be performed to determine from the advertisement server 102 whether the charge is successful. When the charging has been completed, step S108 can be performed, and the advertisement message is transmitted from the advertisement server 102 to the second communication terminal 106 (user end).
須說明的是，於實施本發明的行動廣告方法之步驟S108前，還包括可透過多種不同的方式，將該廣告訊息由廣告伺服器102傳送至第二通訊終端106，視實際應用而定。It should be noted that before the step S108 of implementing the mobile advertising method of the present invention, the advertising message is transmitted from the advertisement server 102 to the second communication terminal 106 in a plurality of different manners, depending on the actual application.
以下舉三個操作實施例加以說明：The following three operational examples are described:
(1) 當廣告伺服器102準備好廣告訊息之後，廣告伺服器102先發送一組推送通知訊息(push notification message)至第二通訊終端106。此時，使用者可以在第二通訊終端106顯示介面上看到相關的提示，進而選擇是否接收。若使用者選擇接收，則第二通訊終端106便可根據該推送通知訊息由廣告伺服器102下載廣告訊息。(1) After the advertisement server 102 prepares the advertisement message, the advertisement server 102 first transmits a set of push notification messages to the second communication terminal 106. At this time, the user can see the relevant prompt on the display interface of the second communication terminal 106, and then select whether to receive. If the user selects to receive, the second communication terminal 106 can download the advertisement message by the advertisement server 102 according to the push notification message.
(2) 另一實施例是使用者可以在第二通訊終端106操作介面上主動選擇欲接收的廣告訊息，此時，第二通訊終端106便根據使用者操作主動由廣告伺服器102下載廣告訊息。(2) In another embodiment, the user can actively select an advertisement message to be received on the operation interface of the second communication terminal 106. At this time, the second communication terminal 106 actively downloads the advertisement message by the advertisement server 102 according to the user operation. .
(3) 再一實施例是在使用者操作第二通訊終端106的過程中，當第二通訊終端106連接至行動網路時，第二通訊終端106便自動由廣告伺服器102背景下載該廣告訊息。此外，背景下載該廣告訊息的流程亦可選擇在第二通訊終端106處於低使用率時(如夜間充電時間)進行。(3) In another embodiment, during the operation of the second communication terminal 106 by the user, when the second communication terminal 106 is connected to the mobile network, the second communication terminal 106 automatically downloads the advertisement from the background of the advertisement server 102. message. In addition, the background downloading the advertisement message may also be selected when the second communication terminal 106 is in a low usage rate (such as a nighttime charging time).
此外，採用何種方法將該廣告訊息由廣告伺服器102傳送至第二通訊終端106，可視使用者之第二通訊終端106的軟硬體需求(如使用者的設定、手機的電量、行動網路的速率)或廣告商之廣告伺服器102的功能、效率而定，本發明並不以上述三種方法為限。In addition, the method for transmitting the advertisement message from the advertisement server 102 to the second communication terminal 106 can be visualized by the soft and hardware requirements of the second communication terminal 106 of the user (such as the user's setting, the power of the mobile phone, and the mobile network). The speed of the road) or the function and efficiency of the advertiser's advertisement server 102, the present invention is not limited to the above three methods.
接著，第二通訊終端106便可執行步驟S110，播放廣告訊息的廣告內容，於此實施例中，第二通訊終端106可將廣告於特定的時間以特定的頻率(舉例來說，如每日數次、隔日、每週一次或每季一次等等，在上下班通勤時段、用餐時段、中午休息時間、學生的下課時間、就寢前、節慶日期前後、整點時間或任何廣告業者的指定時間等)播放在相對應的介面上(例如第二通訊終端106之主要螢幕的待機畫面、應用程式畫面、時鐘畫面或通訊錄畫面，亦或是第二通訊終端106的次要螢幕等)。Then, the second communication terminal 106 can execute the step S110 to play the advertisement content of the advertisement message. In this embodiment, the second communication terminal 106 can advertise the advertisement at a specific time (for example, daily. Several times, every other day, once a week or once a quarter, etc., during commute time, meal time, noon break, student's class time, bedtime, festival date, hour, hour, or any advertiser's designated time And playing on the corresponding interface (for example, the standby screen of the main screen of the second communication terminal 106, the application screen, the clock screen or the address book screen, or the secondary screen of the second communication terminal 106, etc.).
此外，第二通訊終端106可進一步執行步驟S112，判斷廣告訊息是否已屆滿其投放時效設定(投放時間或展示次數)。當廣告訊息之投放時間或展示次數屆滿時，第二通訊終端106便可執行步驟S114，刪除該廣告訊息。In addition, the second communication terminal 106 may further perform step S112 to determine whether the advertisement message has expired its delivery aging setting (time of delivery or number of impressions). When the delivery time or the number of impressions of the advertisement message expires, the second communication terminal 106 can execute step S114 to delete the advertisement message.
當第二通訊終端106完成上述廣告播放之後，接著於此實施例中，本發明的行動廣告方法可執行步驟S116，由廣告伺服器102對第二通訊終端106提供廣告補貼。其中，廣告補貼選自通訊費用抵扣、通訊費用折價、網路流量補助、免費簡訊使用量以及報酬金所組成之一群組中至少其一，藉由給予使用者實質補貼來提高使用者收看廣告的意願。After the second communication terminal 106 completes the above advertisement playing, then in this embodiment, the mobile advertising method of the present invention may perform step S116, and the advertising server 102 provides an advertising subsidy to the second communication terminal 106. Among them, the advertising subsidy is selected from at least one of a group consisting of a communication fee deduction, a communication fee discount, a network traffic subsidy, a free newsletter usage, and a remuneration, and the user is provided with substantial subsidies to enhance the user's viewing. The willingness to advertise.
上述流程中，當第二通訊終端106投放廣告訊息時間屆滿時，由廣告伺服器102對第二通訊終端106提供廣告補貼(如第2圖所示)，但本發明並不此次序為限。於另一實施例中，亦可在第二通訊終端106開始投放廣告訊息或每次投放廣告訊息時，便由廣告伺服器102對第二通訊終端106提供廣告補貼。In the above process, when the time when the second communication terminal 106 delivers the advertisement message expires, the advertisement server 102 provides the advertisement subsidy to the second communication terminal 106 (as shown in FIG. 2), but the present invention is not limited to this order. In another embodiment, the second communication terminal 106 may also provide an advertising subsidy to the second communication terminal 106 when the second communication terminal 106 starts to place an advertisement message or each time an advertisement message is placed.
在上述步驟S116當中，本發明的行動廣告方法可進一步計算第二通訊終端106之廣告接收次數，廣告伺服器102係根據廣告接收次數對第二通訊終端106提供廣告補貼。其中，廣告補貼所產生的成本可由廣告商支付，或由廣告伺服器102轉請向廣告業主請款。In the above step S116, the mobile advertising method of the present invention may further calculate the number of advertisement receptions of the second communication terminal 106, and the advertisement server 102 provides an advertisement subsidy to the second communication terminal 106 according to the number of advertisement receptions. The cost generated by the advertising subsidy may be paid by the advertiser, or may be transferred by the advertisement server 102 to the advertiser.
此外，本發明的行動廣告方法可進一步計算第二通訊終端106所接收到的廣告訊息的廣告接收分類(例如書籍類型、電子產品、嬰幼兒產品等等)，其中廣告伺服器102係根據廣告接收分類統計產生第二通訊終端106之使用者習慣資訊。例如，可根據使用者最近較關注嬰幼兒產品的廣告，統計出使用者可能最近家裡有新生兒，此後，廣告伺服器102可進一步推薦相關的廣告給該第二通訊終端106的使用者。In addition, the mobile advertising method of the present invention may further calculate an advertisement receiving classification (eg, book type, electronic product, baby product, etc.) of the advertisement message received by the second communication terminal 106, wherein the advertisement server 102 receives the advertisement according to the advertisement. The classification statistics generate user habit information for the second communication terminal 106. For example, the user may have recently had a newborn in the home according to the user's recent concern about the baby product. Thereafter, the advertisement server 102 may further recommend the relevant advertisement to the user of the second communication terminal 106.
綜上所述，本發明的行動廣告方法可有效率地接受廣告業主的廣告委託，並將廣告訊息的內容傳遞給通訊終端上的使用者。廣告業主在委託廣告時，可進一步根據廣告的重要性選擇不同的收費等級。另外，當通訊終端上的使用者收看廣告之後，系統商更可對使用者提供實質補貼，以提高使用者收看廣告的意願，並進而達到最佳的廣告效果。In summary, the mobile advertising method of the present invention can efficiently accept the advertising commission of the advertising owner and deliver the content of the advertising message to the user on the communication terminal. When the advertiser advertises the advertisement, the advertiser may further select different charging levels according to the importance of the advertisement. In addition, after the user on the communication terminal views the advertisement, the system provider can provide substantial subsidy to the user, so as to improve the user's willingness to watch the advertisement, and then achieve the best advertising effect.
雖然本揭示內容已以實施方式揭露如上，然其並非用以限定本揭示內容，任何熟習此技藝者，在不脫離本揭示內容之精神和範圍內，當可作各種之更動與潤飾，因此本揭示內容之保護範圍當視後附之申請專利範圍所界定者為準。The present disclosure has been disclosed in the above embodiments, but it is not intended to limit the disclosure, and any person skilled in the art can make various changes and refinements without departing from the spirit and scope of the disclosure. The scope of protection of the disclosure is subject to the definition of the scope of the patent application.
100．．．行動廣告發佈系統100. . . Mobile advertising system
102．．．廣告伺服器102. . . Advertising server
104．．．第一通訊終端104. . . First communication terminal
106．．．第二通訊終端106. . . Second communication terminal
S100．．．步驟S100. . . step
S102．．．步驟S102. . . step
S104．．．步驟S104. . . step
S105．．．步驟S105. . . step
S106．．．步驟S106. . . step
S108．．．步驟S108. . . step
S110．．．步驟S110. . . step
S112．．．步驟S112. . . step
S114．．．步驟S114. . . step
S116．．．步驟S116. . . step
為讓本揭示內容之上述和其他目的、特徵、優點與實施例能更明顯易懂，所附圖式之說明如下：The above and other objects, features, advantages and embodiments of the present disclosure will become more apparent and understood.
第1圖繪示根據本發明之一實施例中的行動廣告發佈系統功能方塊示意圖；以及1 is a block diagram showing the function of a mobile advertising system according to an embodiment of the present invention;
第2圖，其繪示根據本發明之一實施例中一種行動廣告方法的方法流程圖。2 is a flow chart showing a method of a mobile advertising method in accordance with an embodiment of the present invention.
S100．．．步驟S100. . . step
S102．．．步驟S102. . . step
S104．．．步驟S104. . . step
S105．．．步驟S105. . . step
S106．．．步驟S106. . . step
S108．．．步驟S108. . . step
S110．．．步驟S110. . . step
S112．．．步驟S112. . . step
S114．．．步驟S114. . . step
S116．．．步驟S116. . . step
Claims (8)
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010106137796A CN102567893A (en) | 2010-12-22 | 2010-12-22 | Method of mobile advertising |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| TW201227573A TW201227573A (en) | 2012-07-01 |
| TWI592888B true TWI592888B (en) | 2017-07-21 |
Family
ID=46413254
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW100108780A TWI592888B (en) | 2010-12-22 | 2011-03-15 | Mobile advertisement method |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN102567893A (en) |
| TW (1) | TWI592888B (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI608432B (en) * | 2014-08-07 | 2017-12-11 | 崑山科技大學 | According to the advertising display system that is used to decide the advertisements by passers-by preferences |
| CN104751355A (en) * | 2015-04-17 | 2015-07-01 | 深圳爱城市科技有限公司 | Advertisement editing and publishing method |
| CN107331069A (en) * | 2017-07-17 | 2017-11-07 | 王海峰 | Article leasing method and device |
Family Cites Families (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2004080552A (en) * | 2002-08-21 | 2004-03-11 | Nec Corp | Method of reducing service charge of mobile terminal, and system and program therefor |
| JP2006526229A (en) * | 2004-04-20 | 2006-11-16 | イントロモバイル カンパニー リミテッド | Wait screen resource control and operation apparatus and method for mobile communication terminal apparatus |
| CN1645398A (en) * | 2005-01-26 | 2005-07-27 | 栾奕 | Method for internet free resources as forced advertising media |
| CN100433771C (en) * | 2005-12-12 | 2008-11-12 | 沈逸林 | Method of obtaining free resources by means of network media telephone terminal bundling |
| CN1901579A (en) * | 2006-06-29 | 2007-01-24 | 秦扬 | Multimedia advertisement delivery method and system based on communication exchange device |
| CN1967587A (en) * | 2006-11-02 | 2007-05-23 | 深圳市莫比奇网络科技有限公司 | A wireless internet advertising marketing platform |
| CN101330635A (en) * | 2007-06-21 | 2008-12-24 | 张皓 | System for self-help selling mobile communication terminal advertisement |
| CN101582946A (en) * | 2009-06-15 | 2009-11-18 | 卓望数码技术（深圳）有限公司 | Method and system for launching advertisement |
-
2010
- 2010-12-22 CN CN2010106137796A patent/CN102567893A/en active Pending
-
2011
- 2011-03-15 TW TW100108780A patent/TWI592888B/en active
Also Published As
| Publication number | Publication date |
|---|---|
| CN102567893A (en) | 2012-07-11 |
| TW201227573A (en) | 2012-07-01 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102542479B (en) | Show method and the device of advertisement on an electronic device | |
| US20100049608A1 (en) | Third party content management system and method | |
| US20100125491A1 (en) | Mobile advertising syndication | |
| US20070088851A1 (en) | Device, system and method of wireless delivery of targeted advertisements | |
| US20070088801A1 (en) | Device, system and method of delivering targeted advertisements using wireless application protocol | |
| EP1977326A2 (en) | Device, system and method of presentation of advertisements on a wireless device | |
| KR20100135968A (en) | Data collection and targeted advertising systems and methods | |
| KR20100097754A (en) | Method and apparatus for optimizing presentation of media content on a wireless device based on user behavior | |
| US20090164310A1 (en) | Method for providing mobile commerce and revenue optimization | |
| CN102542480B (en) | The method throwing in advertisement on an electronic device | |
| CN102567895A (en) | Method for displaying advertisement on electronic equipment | |
| KR20100057024A (en) | System and method for interactive marketing using networked devices | |
| TWI592888B (en) | Mobile advertisement method | |
| JP2002044724A (en) | Method for providing service information by mobile communication unit, system for providing service information by mobile communication unit, mobile communication unit, portable terminal, mobile communication management server and computer readable storage medium | |
| TWI473492B (en) | Action user feedback method and system | |
| KR101331208B1 (en) | System for advertisement service using smart phone | |
| KR101924895B1 (en) | Banner advertisement service system for messenger application in which priorities of banner advertisement is determined by reference region | |
| TW201131494A (en) | Method and system for personalized advertising on communication device | |
| JP2004005080A (en) | Information providing system and information providing method | |
| JP2008217516A (en) | Mobile terminal device, advertisement control system, advertisement control method, and program | |
| WO2012015329A1 (en) | Method for delivering and displaying content on a mobile device | |
| KR20110131937A (en) | Advertisement method of wirelesstermimal using call receiving | |
| JP2015041214A (en) | Advertisement system, advertisement method, and advertisement program | |
| KR101165414B1 (en) | System for providing advertisement service using call | |
| KR20150077501A (en) | Issue generating application service system and method for providing the same service |