CN101753238A - Method, system and device for providing mobile advertising channel information - Google Patents
Method, system and device for providing mobile advertising channel information Download PDFInfo
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- CN101753238A CN101753238A CN200810148889A CN200810148889A CN101753238A CN 101753238 A CN101753238 A CN 101753238A CN 200810148889 A CN200810148889 A CN 200810148889A CN 200810148889 A CN200810148889 A CN 200810148889A CN 101753238 A CN101753238 A CN 101753238A
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Abstract
The invention discloses a method, a system and a device for providing mobile advertising channel information. The method includes the following steps: generating a message carrying a channel guide according to the saved mobile advertising channel information, wherein the mobile advertising channel information is recorded in the channel guide; and sending the message carrying the channel guide to a terminal. The system comprises a mobile advertising network entity and a terminal, wherein the mobile advertising network entity is used to generate a message carrying the channel guide according to the saved mobile advertising channel information and then sends out the message, the channel guide records the mobile advertising channel information, and the terminal is used to receive and display the message carrying the channel guide. With the invention, a user can choose to subscribe the mobile advertising contents according to personal interests.
Description
Technical field
The present invention relates to communication technical field, relate in particular to a kind of method, system and device that mobile advertising channel information is provided.
Background technology
Mobile advertisement service (MobAd, Mobile Advertising) is to move the project that open alliance (OMA, Open Mobile Architecture) began to plan in 2007 10, can satisfy the demand of mobile subscriber's reception moving advertising.
Mobile advertisement service has comprised a series of technology that can send advertisement to the mobile terminal device of the different abilities of user, and wherein mobile terminal device comprises: terminal equipments such as smart card, mobile phone.
(SP SPErvicePovider) provides mobile advertisement service by mobile advertisement service function (MobAdEnabler) to the user to the service provider, and the information content that mobile advertisement service provides also is that ad content sends to the user in the mode of broadcasting usually.
In research and practice process to prior art, the inventor finds that there is following problem in prior art:
Mode by broadcasting sends ad content, as long as the user has opened business, and whole ad contents of acceptance that will be passive broadcasting, some are arranged in these contents may be that the user loses interest in, and does not want to receive.
Summary of the invention
The technical problem that the embodiment of the invention will solve provides a kind of method, system and device that mobile advertising channel information is provided, and makes the user can select to subscribe to own interested moving advertising content.
For solving the problems of the technologies described above, the embodiment of the invention provides a kind of method that mobile advertising channel information is provided on the one hand, comprising:
Generate the message of carrying channel guide according to the mobile advertising channel information of preserving, described channel guide has been put down in writing mobile advertising channel information;
Send described message of carrying channel guide to terminal.
On the other hand, provide a kind of method that mobile advertising channel information is provided, having comprised:
Receive the message of carrying channel guide of the network side entity transmission of mobile advertisement service, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
On the other hand, provide a kind of method that mobile advertisement service is provided, having comprised:
Receive the message of carrying channel guide of the network side entity of mobile advertisement service by the transmission of advertising business engine, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
On the other hand, provide a kind of network side entity of mobile advertisement service, having comprised:
Generation unit is used for generating the message of carrying channel guide according to the mobile advertising channel information of preserving, and described channel guide has been put down in writing mobile advertising channel information;
First transmitting element is used for sending the message of carrying channel guide that described generation unit generates to terminal.
On the other hand, provide a kind of terminal, it is characterized in that, having comprised:
The advertising business engine is used to receive the message of carrying channel guide that the network side entity of mobile advertisement service sends; Transmit described message of carrying channel guide; Described channel guide has been put down in writing mobile advertising channel information;
Advertising business Application Function advertising business Application Function is used to receive the described message of carrying channel guide that described wide advertising business engine is transmitted; Show described channel guide.
On the other hand, provide a kind of advertising business Application Function, having comprised:
The 3rd receiving element is used to receive the message of carrying channel guide of the network side entity of mobile advertisement service by the transmission of advertising business engine, and described channel guide has been put down in writing mobile advertising channel information;
Display unit is used to the channel guide that shows that described the 3rd receiving element receives.
As can be seen from the above technical solutions, owing to can send channel guide to terminal, after the user checks channel guide by terminal, can select own interested ad content to subscribe to according to channel guide, obtain own interested ad content to network side, avoided the problem of whole ad contents of acceptance broadcasting that can only be passive in the prior art.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is method embodiment one flow chart that mobile advertising channel information is provided provided by the invention;
Fig. 2 is method embodiment two signaling diagrams that mobile advertising channel information is provided provided by the invention;
Fig. 3 is method embodiment three signaling diagrams that mobile advertising channel information is provided provided by the invention;
Fig. 4 is method embodiment four signaling diagrams that mobile advertising channel information is provided provided by the invention;
The system construction drawing that mobile advertisement service is provided that Fig. 5 provides for the embodiment of the invention;
The network side entity structure chart of the mobile advertisement service that Fig. 6 provides for the embodiment of the invention;
The terminal structure figure that Fig. 7 provides for the embodiment of the invention;
The end side advertising business Application Function structure chart that Fig. 8 provides for the embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
The invention provides a kind of method, system and device that mobile advertising channel information is provided, make the user can select to subscribe to own interested moving advertising content.
Among the method embodiment that mobile advertising channel information is provided provided by the invention, network side generates the message of carrying channel guide (Channel Guide) according to mobile advertising channel information, described channel guide has been put down in writing mobile advertising channel information, and send to terminal, the user checks channel information by terminal, can select own interested ad content to subscribe to according to channel information, obtain own interested ad content to network side.
In the present embodiment, channel guide also can be called as channel list (Channel List).
Usually network side is served as by the network side entity (MobAd Entities on the Network) of mobile advertisement service to the device that terminal sends the message of carrying channel guide, when the network side entity of mobile advertisement service carries the message of channel guide in generation, should preserve channel guide on the network side entity of mobile advertisement service, channel guide is normally obtained from advertisement source, advertisement source may be by service provider (SP, Service Provider) or content supplier (CP, Content Provider) etc. serve as.
From the angle of the network side entity of mobile advertisement service the method embodiment of mobile advertising channel information that provides provided by the invention is described, comprises:
Generate the message of carrying channel guide according to the mobile advertising channel information of preserving, described channel guide has been put down in writing mobile advertising channel information;
Send described message of carrying channel guide to terminal.
From the angle of terminal the method embodiment of mobile advertising channel information that provides provided by the invention is described, comprises:
Receive the message of carrying channel guide of the network side entity transmission of mobile advertisement service, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
Method embodiment one flow process that mobile advertising channel information is provided provided by the invention is as shown in Figure 1:
101, generate the message of carrying channel guide;
Mobile advertising channel information can show as channel guide, perhaps channel list, the place obtains by advertisement source, channel guide can be unified pattern or form, carry the mobile advertising channel identification list, the user can select to want the channel identication that receives according to the channel identication tabulation after obtaining channel guide; Further, channel guide can also be carried the carrying service identifiers of channel content introduction and description, channel, the user can and be described according to the channel content introduction select channel, the bearing mode when knowing the channel content transmission according to the carrying service identifiers of channel.
102, send the message of carrying channel guide to terminal.
103, terminal receives described message of carrying channel guide.
104, terminal shows described channel guide to the user.
After the advertising business engine of terminal receives described channel guide, channel guide is forwarded to the advertising business Application Function presents to the user.
Advertising business Application Function (Ad App) and advertising business engine (MobAd Engine) are the functional entity of end side.
The method embodiment one of mobile advertising channel information that provides provided by the invention can send channel guide to terminal, after the user checks channel guide by terminal, can select own interested ad content to subscribe to according to channel guide, obtain own interested ad content to network side, avoided the problem of whole ad contents of acceptance broadcasting that can only be passive in the prior art.
In the method embodiment two that mobile advertising channel information is provided provided by the invention, the network side entity of mobile advertisement service sends to terminal at endpoint registration or terminating machine or when professional with channel guide.
The method embodiment two Signalling exchange figure that mobile advertising channel information is provided provided by the invention comprise as shown in Figure 2:
201, advertisement source sends the message of carrying channel information to the network side entity of mobile advertisement service, and this message of carrying 54 channel informations can be channel register requirement (Channel RegistrationRequest) message in this step.
In the present embodiment, the network side entity of mobile advertisement service need be preserved channel information when terminal sends channel guide, and channel information is carried in the channel register requirement by advertisement source usually, is sent to the network side entity of mobile advertisement service; Channel information is generally the channel information of registering.
202, after the network side entity of mobile advertisement service is received the channel register requirement, preserve channel information, return channel registration response (Channel Registration Response) message to advertisement source.
If the network side entity of mobile advertisement service has been preserved channel information before this flow process begins, then do not need to carry out step 201,202.
203, in terminal when network side is registered, the advertising business Application Function sends register requirement (Application Registration Request) message to the advertising business engine;
When network side activated mobile advertisement service, the advertising business Application Function sent mobile advertisement service to the advertising business engine and activates message in terminal;
In Fig. 2, be that example is described with the login request message;
Advertising business Application Function and advertising business engine are the functional entity of end side, and the advertising business Application Function is the application that resides on the terminal, for example recreation or other application.
204, the advertising business engine activates the network side entity of forwards to mobile advertisement service with login request message or mobile advertisement service;
The network side entity of mobile advertisement service can be the server of network side, also can be the module that is used to handle customized information of network side;
In Fig. 2, be that example is described with the login request message.
205, after the network side entity of mobile advertisement service receives that login request message or mobile advertisement service activate message, activate user profile and the end message that carries in the message according to login request message or mobile advertisement service, mate with the channel information of preserving, obtain the channel information that more meets user's user's request;
Usually the user can find this user by network side by reporting log-on message when registration, has therefore also just comprised user position information, address information, user name, IP address and subscriber identity information etc.During activating service, the information of carrying may comprise user's terminal equipment information, and during activating service, the interested content of hobby that can inquire the user also can carry user's information such as hobby this moment sometimes; Therefore, can activate user profile and the end message that carries in the message, mate, obtain the channel information that more meets user's user's request with the channel information of preserving according to login request message or mobile advertisement service.
206, the network side entity of mobile advertisement service generates the message of carrying channel guide according to the channel information after mating, and sends to the advertising business engine;
If what the network side entity of mobile advertisement service was received is login request message, then generate registration response (the Application Registration Response) message of carrying channel guide according to the channel information after the coupling, send to the advertising business engine;
If what the network side entity of mobile advertisement service was received is that mobile advertisement service activates message, then generate the mobile advertisement service that carries channel guide and activate response message according to the channel information after the coupling, send to the advertising business engine;
In Fig. 2, be that example is described with the registration reply message;
According to actual conditions, the network side entity of mobile advertisement service can directly generate the message of carrying channel guide according to the channel information of preserving, and therefore, step 205 is also nonessential.
207, the advertising business engine message that will carry channel guide sends to the advertising business Application Function;
The message of carrying channel guide may be that registration reply message or mobile advertisement service activate response message according to actual conditions, is that example is described with the registration reply message in Fig. 2;
After the advertising business Application Function is received the message of carrying channel guide, channel guide can be showed the user, channel guide has shown the different channel content and the access parameter of channel, and Back ground Information such as time.When the user subscribes at needs, according to the information that channel guide shows, just can therefrom select oneself to want the advertisement channel that receives, the network side entity by mobile advertisement service sends channel identication according to described channel guide selection to advertisement source; After advertisement source was received information, the network side entity by mobile advertisement service sent and the channel identication corresponding advertising content of selecting to described terminal, presents to the user by the advertising business Application Function.
208, the network side entity of mobile advertisement service sends the channel that carries new channel information and finds (Channel Discovery info) message to the advertising business engine after finding that the channel information of preserving changes, notice terminal channel information;
Channel finds that the new channel information that carries in the message can be according to changing the channel guide that the back channel information generates, and also can be needs the part upgraded in the channel information; Before generating this channel guide, can mate the channel information after changing according to user's registration information or active information earlier
Step 208 begins to carry out renewal and the maintenance to channel guide, has in the network side preservation equipment of channel perhaps initiatively send to terminal by the mode that pushes (Push) or broadcasting.The Push here can be by traditional WAP (wireless application protocol) (WAP, Wireless Application Protocol) Push, also can be that mode by conversation initialized protocol (SIP, Session Initiation Protocol) Push is used as carrying.
209, the advertising business engine will carry the channel discovery forwards of new channel information to the advertising business Application Function;
The advertising business Application Function receives that the channel that carries new channel information finds that message can directly use new channel guide to cover old channel guide, also can be according to the partial update channel guide of needs renewal in the channel information, also can make the user can see new channel information, make the user upgrade local channel guide according to the hobby of oneself.For example the user likes sports advertisement, then adds local channel guide or channel list to, if dislike a certain just information do deletion processing to newly sending;
Because channel guide can be kept on the advertising business engine, therefore upgrade and also might on the advertising business engine, carry out.
210, the advertising business Application Function sends feedback information to the advertising business engine, and feedback information can use channel to find to confirm that (Channel Discovery Confirmation) message sends;
After the user selected the channel discovery information of sending or handles, the advertising business Application Function can be carried at feedback information channel and find to send to the advertising business engine in the acknowledge message;
Feedback information can carry the statistical information that the user selects and/or handles, so that network side can be with taking statistics, so that can better mate channel information for the user afterwards.
211, the advertising business engine sends to the network side entity of mobile advertisement service with feedback information, and feedback information can use channel to find to confirm that (Channel Discovery Confirmation) message sends;
The advertising business engine sends to the network side entity of mobile advertisement service with feedback information, and the network side entity channel of notice mobile advertisement service finds that message sends to the user.Behind the network side entity record feedback information of mobile advertisement service, can better mate channel information later on for the user.
Several message have been defined in the present embodiment: Application Registration Request, Application Registration Response, Channel Discovery Info, Channel DiscoveryConfirmation; Its definition is as shown in table 1:
| Message (Message) | Executive mode (Implementation) | Direction (Direction) |
| ??Application?Registration??Request | Force (Mandatory) | Client → server |
| ??Application?Registration??Response | Force | Client ← server |
| ??Channel?Discovery?Info | Force | Client → server |
| ??Channel?Discovery | Optional | Client ← server |
| ??Confirmation |
Table 1, message definition table
Wherein the information definition that carries of Application Registration Request message is as shown in table 2:
| Message element (Information Element) | Executive mode | Type (Type) | Describe (Description) |
| Session identification (Session-ID) | Force | Linear (String) | The unique identification of session. |
| Message identifier (Message-ID) | Force | String | The unique identification of message is used to distinguish other message |
| Request brief introduction (Application-Profile) | Force | Group (Structure) | The attribute information that comprises terminal applies. |
| Device brief introduction (Device-Profile) | Force | Structure | Facility information |
| User profile (User Info) | Optional | Structure | The userspersonal information |
The information definition table that table 2, Application Registration Request message are carried
The information definition that Application Registration Response message is carried is as shown in table 3:
| ?Information?Element | Executive mode | ??Type | ??Description |
| ??Session-ID | Force | ??String | The unique identification of session |
| ??Message-ID | Force | ??String | The unique identification of message |
| ??Channel-Guide | Force | Table (List) | The channel identication tabulation |
The information definition table that table 3, Application Registration Response message are carried
The information definition that Channel Discovery Info message is carried is as shown in table 4:
| Information Element | Executive mode | Type | Description |
| Session-ID | Force | String | The unique identification of session. |
| Carrying service identifiers (Bear-service-ID) | Force | String | Be used for illustrating the sign of bearer types and COS.A kind of carrying has only a kind of service corresponding here.For example hold |
| Carry to broadcasting (broadcast), serving and be Radio Broadcasting Agreements (BCAST, Broadcast Protocol). | |||
| Message-ID | Force | String | The unique identification of message is used to distinguish other message |
| Application sign (Application-ID) | Force | String | Carrying and service are general, but the application of terminal processes is unique.Here the message that expression carrying is sent is used to the advertising business Application Function. |
| The channel (Channels-added) that increases | Condition (Conditional) | List | The channel that increases.These data can be used for describing and are updated to current which channel increase for the last time and come in, and are convenient to carry out on the terminal residual quantity and handle.The user can select to add. |
| The channel (Channels-removed) of deletion | Conditional | List | The deletion tabulation of channel.Effect is similar with Channel-added.The user can select deletion. |
| Information Element | Executive mode | Type | Description |
| Channel update (Channels-updated) | Conditional | List | Channel update is used for showing current channel update tabulation.Can be channel guide or collection of metadata. |
The information definition table that table 4, Channel Discovery Info message are carried
The information definition that Channel Discovery Confirmation message is carried is as shown in table 5:
| Information Element | Executive mode | Type | Description |
| Session-ID | Force | String | The sign of unique identification session is consistent with Channel Discovery Confirmation message. |
| Message-ID | Force | String | Be used for distinguishing the sign of message. |
| The user selects (User-Choiced) | Optional | List | Be used for the renewal result of recording user.For example some channel user dislikes, and can not be updated among the local Channel-Guide or channel list. |
| Content identification (Content-ID) | Force | String | Be used for distinguishing the sign of content |
The information definition table that table 5, Channel Discovery Confirmation message are carried
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment two that mobile advertising channel information is provided provided by the invention provides the channel guide that comprises advertisement channel information to the user, the user can be subscribed to according to channel guide oneself want the ad content that receives; Further, activate user profile and the end message that carries in the message according to login request message or mobile advertisement service, mate with the channel information of preserving, obtain the channel information that more meets user's user's request, the channel guide that the user is received more meet user's needs and like.
After terminal has been preserved channel guide, the method that provides the method embodiment two of mobile advertising channel information that maintenance also is provided, upgrades channel guide provided by the invention, by the network side entity of mobile advertisement service after finding that the channel information of preserving changes, transmission is carried the channel of new channel information and is found (Channel Discovery info) message to the advertising business engine, the new channel information of notice terminal.
In the method embodiment three that mobile advertising channel information is provided provided by the invention, after the network side entity of mobile advertisement service is finding that the channel information of preserving changes, send channel guide to terminal.
The method embodiment three Signalling exchange figure that mobile advertising channel information is provided provided by the invention comprise as shown in Figure 3:
301, the network side entity of mobile advertisement service sends the channel that carries new channel information and finds (Channel Discovery info) message to the advertising business engine after finding that the channel information of preserving changes, notice terminal channel information;
Channel finds that the new channel information that carries in the message can be according to changing the channel guide that the back channel information generates, and also can be needs the part upgraded in the channel information; Network side entity at mobile advertisement service did not send channel guide to terminal, when perhaps terminal was not preserved channel guide, channel finds that the new channel information that carries in the message must be according to changing the channel guide that the back channel information generates, before generating this channel guide, can be earlier according to user profile of carrying in log-on message or the active information and end message, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide;
Owing to the reason that triggers this flow process is that variation has taken place for channel or content, can by have in the network side preservation equipment of channel perhaps initiatively mode by Push or broadcasting send to terminal.The Push here can be by traditional WAP Push, also can be that the mode by SIP Push is used as carrying.
302, the advertising business engine will carry the channel discovery forwards of new channel information to the advertising business Application Function;
The advertising business Application Function receives that the channel that carries new channel information finds that message can directly use new channel guide to cover old channel guide, also can be according to the partial update channel guide of needs renewal in the channel information, also can make the user can see new channel information, make the user upgrade local channel guide according to the hobby of oneself.For example the user likes sports advertisement, then adds local channel guide or channel list to, if dislike a certain just information do deletion processing to newly sending;
Because channel guide can be kept on the advertising business engine, therefore upgrade and also might on the advertising business engine, carry out.
303, the advertising business Application Function sends feedback information to the advertising business engine, and feedback information can use channel to find to confirm that (Channel Discovery Confirmation) message sends;
After the user selected the channel discovery information of sending or handles, the advertising business Application Function can be carried at feedback information channel and find to send to the advertising business engine in the acknowledge message;
Feedback information can carry the statistical information that the user selects and handles, so that network side can be with taking statistics, so that can better mate channel information for the user afterwards.
304, the advertising business engine sends to the network side entity of mobile advertisement service with feedback information, and feedback information can use channel to find to confirm that (Channel Discovery Confirmation) message sends;
The advertising business engine sends to the network side entity of mobile advertisement service with feedback information, and the network side entity channel of notice mobile advertisement service finds that message sends to the user.Behind the network side entity record feedback information of mobile advertisement service, can better mate channel information later on for the user.
Several message have been defined in the present embodiment: Channel Discovery Info, ChannelDiscovery Confirmation; Its concrete definition can be with reference to the description among the method embodiment two that mobile advertising channel information is provided provided by the invention.
The method embodiment three that mobile advertising channel information is provided provided by the invention provides the channel guide that comprises advertisement channel information to the user, the user can be subscribed to according to channel guide oneself want the ad content that receives; Further, according to user profile of carrying in log-on message or the active information and end message, mate with the channel information of preserving, obtain the channel information that more meets user's user's request, the channel guide that the user is received more meet user's needs and like.
After terminal is preserved channel guide, use the method embodiment three that mobile advertising channel information is provided provided by the invention to safeguard and upgrade to the channel guide on the terminal.
In the method embodiment four that mobile advertising channel information is provided provided by the invention, initiatively to network side request channel guide, perhaps send out message to terminal by terminal by network side, triggering terminal is to network side request channel guide.
The method embodiment four Signalling exchange figure that mobile advertising channel information is provided provided by the invention comprise as shown in Figure 4:
401, the network side entity of mobile advertisement service sends channel to end side advertising business engine and finds notice (Channel Discovery Notification) message.Channel discovery notification message is the message that the network side entity of mobile advertisement service notifies the user to initiate to ask, and causes the user and asks channel guide;
402, the advertising business engine finds that with channel notification message sends to the advertising business Application Function;
403, after the advertising business Application Function receives that channel is found notification message, send channel and find that request (Channel Discovery Request) message is to the advertising business engine;
Also can not carry out step 401,402 according to actual conditions, when terminal need be obtained channel guide, directly send channel by end side advertising business Application Function and find that request message is to the advertising business engine;
Channel Discovery Request message has comprised user's request, can comprise information such as terminal applies ID;
404, the advertising business engine finds that with channel request message sends to the network side entity of mobile advertisement service;
405, after the network side entity of mobile advertisement service received that channel that terminal sends is found request message, the channel that feedback is carried channel information found that (Channel Discovery info) message to the advertising business engine, notifies the terminal channel information;
Channel finds that the new channel information that carries in the message can be according to changing the channel guide that the back channel information generates, and also can be needs the part upgraded in the channel information; Network side entity at mobile advertisement service did not send channel guide to terminal, when perhaps terminal was not preserved channel guide, channel finds that the new channel information that carries in the message must be according to changing the channel guide that the back channel information generates, before generating this channel guide, can mate the channel information after changing according to user's registration information or active information earlier;
Owing to the reason that triggers this flow process is that variation has taken place for channel or content, can by have in the network side preservation equipment of channel perhaps initiatively mode by Push or broadcasting send to terminal.The Push here can be by traditional WAP Push, also can be that the mode by SIP Push is used as carrying.
406, the advertising business engine will carry the channel discovery forwards of new channel information to the advertising business Application Function;
The advertising business Application Function receives that the channel that carries new channel information finds that message can directly use new channel guide to cover old channel guide, also can be according to the partial update channel guide of needs renewal in the channel information, also can make the user can see new channel information, make the user upgrade local channel guide according to the hobby of oneself.For example the user likes sports advertisement, then adds local channel guide or channel list to, if dislike a certain just information do deletion processing to newly sending;
Because channel guide can be kept on the advertising business engine, therefore upgrade and also might on the advertising business engine, carry out.
407, the advertising business Application Function sends feedback information to the advertising business engine, and feedback information can use channel to find to confirm that (Channel Discovery Confirmation) message sends;
After the user selected the channel discovery information of sending or handles, the advertising business Application Function can be carried at feedback information channel and find to send to the advertising business engine in the acknowledge message;
Feedback information can carry the statistical information that the user selects and handles, so that network side can be with taking statistics, so that can better mate channel information for the user afterwards.
408, the advertising business engine sends to the network side entity of mobile advertisement service with feedback information, and feedback information can use channel to find to confirm that (Channel Discovery Confirmation) message sends;
The advertising business engine sends to the network side entity of mobile advertisement service with feedback information, and the network side entity channel of notice mobile advertisement service finds that message sends to the user.Behind the network side entity record feedback information of mobile advertisement service, can better mate channel information later on for the user.
Several message have been defined in the present embodiment: Channel Discovery Notification, ChannelDi scovery Request, Channel Discovery Info, Channel Discovery Confirmation; The concrete definition of Channel Discovery Info, Channel Discovery Confirmation can be with reference to the description among the method embodiment two that mobile advertising channel information is provided provided by the invention.
The information definition that Channel Discovery Notification message is carried is as shown in table 6:
| Information Element | Executive mode | Type | Description |
| Session-ID | Condition | String | The unique identification of session. |
| Bear-service-ID | Condition | String | Be used for illustrating the sign of bearer types and COS.A kind of carrying has only a kind of service corresponding here.For example be carried as broadcasting (broadcast), serve and be Radio Broadcasting Agreements (BCAST, Broadcast Protocol). |
| Message-ID | Force | String | The unique identification of message is used to distinguish other message |
| Application-ID | Force | String | Carrying and service are general, but the application of terminal processes is unique.Here the message that expression carrying is sent is used to the advertising business Application Function. |
The information definition table that table 6, Channel Discovery Notification message are carried
The information definition that Channel Discovery Request message is carried is as shown in table 7:
| Information Element | Executive mode | Type | Description |
| Session-ID | Force | String | The sign of unique identification session. |
| Message-ID | Force | String | Be used for distinguishing the sign of message. |
| Application-ID | Force | String | Carrying and service are general, but the application of terminal processes is unique.Here the message that expression carrying is sent is used to the advertising business Application Function. |
The information definition table that table 7, Channel Discovery Request message are carried
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment four that mobile advertising channel information is provided provided by the invention provides the channel guide that comprises advertisement channel information to the user, the user can be subscribed to according to channel guide oneself want the ad content that receives; Further, according to user profile of carrying in log-on message or the active information and end message, mate with the channel information of preserving, obtain the channel information that more meets user's user's request, the channel guide that the user is received more meet user's needs and like.
After terminal is preserved channel guide, use the method embodiment four that mobile advertising channel information is provided provided by the invention to safeguard and upgrade to the channel guide on the terminal.
The system configuration that mobile advertisement service is provided that the embodiment of the invention provides comprises as shown in Figure 5:
The network side entity 501 of mobile advertisement service is used for generating the message of carrying channel guide according to the mobile advertising channel information of preserving, and described channel guide has been put down in writing mobile advertising channel information; Send described message of carrying channel guide;
The network side entity structure of the mobile advertisement service that the embodiment of the invention provides comprises as shown in Figure 6:
Generation unit 601 is used for generating the message of carrying channel guide according to the mobile advertising channel information of preserving, and described channel guide has been put down in writing mobile advertising channel information;
First transmitting element 602 is used for sending the message of carrying channel guide that described generation unit generates to terminal.
, when obtaining mobile advertising channel information, advertisement source also comprises at needs:
The channel information unit receives the mobile advertising channel information that advertisement source sends; Preserve the mobile advertising channel information that described advertisement source sends.
When issuing the channel guide flow process by the login request message triggering, described first transmitting element comprises:
Second transmitting element is used for when receiving the login request message that described terminal sends; Carry the registration reply message of channel guide to the terminal transmission.
Described generation unit comprises:
First generation unit, be used for the user profile and the end message that carry according to the login request message that described second transmitting element is received, mate with described mobile advertising channel information, use the mobile advertising channel information generation after mating to carry the registration reply message of channel guide.
When issuing the channel guide flow process by mobile advertisement service activation message trigger, described first transmitting element comprises:
The 3rd transmitting element is used for when receiving the mobile advertisement service activation message that described terminal sends; Send the mobile advertisement service that carries channel guide to terminal and activate response message.
Described generation unit comprises:
Second generation unit, the mobile advertisement service that is used for receiving according to described the 3rd transmitting element activates user profile and the end message that message is carried, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide.
Trigger when issuing the channel guide flow process after the mobile advertising channel information of finding described preservation changes, described first transmitting element comprises:
The 4th transmitting element is used for after the mobile advertising channel information of finding described preservation changes, and sends the channel that carries new channel information to terminal and finds message.
Described generation unit comprises:
The 3rd generates the unit, be used for the user profile and the end message that carry according to log-on message or active information, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide.
Further, also comprise:
First receiving element is used to receive the channel discovery request message that described terminal sends, and after receiving that described channel is found request message, controls described first transmitting element and sends the message of carrying channel guide that described generation unit generates to terminal.
The 5th transmitting element is used for sending channel to terminal and finding notification message before described first receiving element receives the channel discovery request message of described terminal transmission.
The 6th transmitting element is used for after the mobile advertising channel information of finding described preservation changes, and sends the channel that carries new channel information to terminal and finds message.
Second receiving element, be used at described the 6th transmitting element after terminal sends the channel discovery message of carrying new channel information, receive and preserve the feedback information of described terminal feedback, described feedback information carries the statistical information that described new channel information is selected and/or handled.
The terminal structure that the embodiment of the invention provides comprises as shown in Figure 7:
Advertising business Application Function 702 is used to receive the described message of carrying channel guide that described advertising business engine is transmitted; Show described channel guide.
Wherein the structure of advertising business Application Function can be with reference to hereinafter to the description of advertising business Application Function embodiment.
The end side advertising business Application Function structure that the embodiment of the invention provides comprises as shown in Figure 8:
The 3rd receiving element 801 is used to receive the message of carrying channel guide of the network side entity of mobile advertisement service by the transmission of advertising business engine, and described channel guide has been put down in writing mobile advertising channel information;
Further, also comprise:
The 7th transmitting element is used for sending login request message by described advertising business engine to the network side entity of described mobile advertisement service.
Or, the 8th transmitting element, be used for sending mobile advertisement service to the network side entity of described mobile advertisement service and activate message by described advertising business engine.
The 9th transmitting element was used for before the message of channel guide is carried in described the 3rd receiving element reception, sent channel discovery request message by described advertising business engine to the network side entity of described mobile advertisement service.
The 4th receiving element was used for before described the 9th transmitting element sends described channel discovery request message, and the network side entity that receives described mobile advertisement service is found notification message by the channel that the advertising business engine sends.
The 5th receiving element is used to receive the channel discovery message of carrying new channel information of the network side entity of described mobile advertisement service by the transmission of advertising business engine.
Feedback unit, be used for after described the 5th receiving element receives described channel discovery message, according to described new channel information channel guide is upgraded, network side entity to described mobile advertisement service sends feedback information, and described feedback information carries the statistical information that described new channel information is selected and/or handled.
The concrete using method of the system that mobile advertisement service is provided that the embodiment of the invention provides, the network side entity of mobile advertisement service, terminal, end side advertising business Application Function, can no longer repeat at this with reference to above to the description that the method embodiment of mobile advertising channel information is provided provided by the invention.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct relevant hardware to finish by program, described program can be stored in a kind of computer-readable recording medium, this program comprises the steps: when carrying out
A kind of method that mobile advertising channel information is provided comprises:
Generate the message of carrying channel guide according to the mobile advertising channel information of preserving, described channel guide has been put down in writing mobile advertising channel information;
Send described message of carrying channel guide to terminal.
A kind of method that mobile advertising channel information is provided comprises:
Receive the message of carrying channel guide of the network side entity transmission of mobile advertisement service, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
A kind of method that mobile advertisement service is provided comprises:
Receive the message of carrying channel guide of the network side entity of mobile advertisement service by the transmission of advertising business engine, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
The above-mentioned storage medium of mentioning can be a read-only memory, disk or CD etc.
More than a kind of method, system and device of mobile advertising channel information that provide provided by the present invention are described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (31)
1. the method that mobile advertising channel information is provided is characterized in that, comprising:
Generate the message of carrying channel guide according to the mobile advertising channel information of preserving, described channel guide has been put down in writing mobile advertising channel information;
Send described message of carrying channel guide to terminal.
2. the method that mobile advertising channel information is provided as claimed in claim 1 is characterized in that, also comprises:
Receive the mobile advertising channel information that advertisement source sends;
Preserve the mobile advertising channel information that described advertisement source sends.
3. the method that mobile advertising channel information is provided as claimed in claim 1 is characterized in that, sends described message of carrying channel guide to terminal and comprises:
When receiving the login request message of described terminal transmission; Carry the registration reply message of channel guide to the terminal transmission.
4. the method that mobile advertising channel information is provided as claimed in claim 3 is characterized in that, generates the message of carrying channel guide according to the mobile advertising channel information of preserving and comprises:
According to user profile of carrying in the described login request message and end message, mate with described mobile advertising channel information, use the mobile advertising channel information generation after mating to carry the registration reply message of channel guide.
5. the method that mobile advertising channel information is provided as claimed in claim 1 is characterized in that, sends described message of carrying channel guide to terminal and comprises:
When receiving the mobile advertisement service activation message of described terminal transmission; Send the mobile advertisement service that carries channel guide to terminal and activate response message.
6. the method that mobile advertising channel information is provided as claimed in claim 5 is characterized in that, generates the message of carrying channel guide according to the mobile advertising channel information of preserving and comprises:
Activate user profile and the end message that carries in the message according to described mobile advertisement service, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide.
7. the method that mobile advertising channel information is provided as claimed in claim 1 is characterized in that, sends described message of carrying channel guide to terminal and comprises:
After the mobile advertising channel information of finding described preservation changes, send the channel that carries new channel information to terminal and find message.
8. the method that mobile advertising channel information is provided as claimed in claim 7 is characterized in that, generates the message of carrying channel guide according to the mobile advertising channel information of preserving and comprises:
According to user profile of carrying in log-on message or the active information and end message, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide.
9. the method that mobile advertising channel information is provided as claimed in claim 1 is characterized in that, sends described message of carrying channel guide to terminal and also comprises before:
Send channel to terminal and find notification message; Receive the channel discovery request message that described terminal sends.
10. as each described method that mobile advertising channel information is provided of claim 1 to 9, it is characterized in that, send described message of carrying channel guide to terminal after, also comprise:
After the mobile advertising channel information of finding described preservation changes, send the channel that carries new channel information to terminal and find message;
Receive and preserve the feedback information of described terminal feedback, described feedback information carries the statistical information that described new channel information is selected and/or handled.
11. the method that mobile advertising channel information is provided is characterized in that, comprising:
Receive the message of carrying channel guide of the network side entity transmission of mobile advertisement service, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
12. the method that mobile advertising channel information is provided as claimed in claim 11 is characterized in that, also comprises:
Network side entity to described mobile advertisement service sends login request message;
The message of carrying channel guide that the network side entity of described reception mobile advertisement service sends is: the registration reply message that carries channel guide that receives the network side entity transmission of described mobile advertisement service.
13. the method that mobile advertising channel information is provided as claimed in claim 11 is characterized in that, also comprises:
Network side entity to described mobile advertisement service sends mobile advertisement service activation message;
The message of carrying channel guide that the network side entity of described reception mobile advertisement service sends is: the mobile advertisement service that carries channel guide that receives the network side entity transmission of described mobile advertisement service activates response message.
14. the method that mobile advertising channel information is provided as claimed in claim 11 is characterized in that, the message of carrying channel guide that receives the network side entity transmission of mobile advertisement service also comprises before:
The channel that receives the network side entity transmission of described mobile advertisement service is found notification message; Network side entity to described mobile advertisement service sends channel discovery request message.
15. as each described method that mobile advertising channel information is provided of claim 11 to 14, it is characterized in that, also comprise:
The channel that carries new channel information that receives the network side entity transmission of described mobile advertisement service is found message;
According to described new channel information channel guide is upgraded, to the network side entity transmission feedback information of described mobile advertisement service, described feedback information carries the statistical information that described new channel information is selected and/or handled.
16. the method that mobile advertisement service is provided is characterized in that, comprising:
Receive the message of carrying channel guide of the network side entity of mobile advertisement service by the transmission of advertising business engine, described channel guide has been put down in writing mobile advertising channel information;
Show described channel guide.
17. the network side entity of a mobile advertisement service is characterized in that, comprising:
Generation unit is used for generating the message of carrying channel guide according to the mobile advertising channel information of preserving, and described channel guide has been put down in writing mobile advertising channel information;
First transmitting element is used for sending the message of carrying channel guide that described generation unit generates to terminal.
18. the network side entity of mobile advertisement service as claimed in claim 17 is characterized in that, also comprises:
The channel information unit receives the mobile advertising channel information that advertisement source sends; Preserve the mobile advertising channel information that described advertisement source sends.
19. the network side entity of mobile advertisement service as claimed in claim 17 is characterized in that, described first transmitting element comprises:
Second transmitting element is used for when receiving the login request message that described terminal sends; Carry the registration reply message of channel guide to the terminal transmission.
20. the network side entity of mobile advertisement service as claimed in claim 19 is characterized in that, described generation unit comprises:
First generation unit, be used for the user profile and the end message that carry according to the login request message that described second transmitting element is received, mate with described mobile advertising channel information, use the mobile advertising channel information generation after mating to carry the registration reply message of channel guide.
21. the network side entity of mobile advertisement service as claimed in claim 20 is characterized in that, described first transmitting element comprises:
The 3rd transmitting element is used for when receiving the mobile advertisement service activation message that described terminal sends; Send the mobile advertisement service that carries channel guide to terminal and activate response message.
22. the network side entity of mobile advertisement service as claimed in claim 21 is characterized in that, described generation unit comprises:
Second generation unit, the mobile advertisement service that is used for receiving according to described the 3rd transmitting element activates user profile and the end message that message is carried, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide.
23. the network side entity of mobile advertisement service as claimed in claim 17 is characterized in that, described first transmitting element comprises:
The 4th transmitting element is used for after the mobile advertising channel information of finding described preservation changes, and sends the channel that carries new channel information to terminal and finds message.
24. the network side entity of mobile advertisement service as claimed in claim 23 is characterized in that, described generation unit comprises:
The 3rd generates the unit, be used for the user profile and the end message that carry according to log-on message or active information, mate with described mobile advertising channel information, use the mobile advertising channel information after mating to generate the mobile advertisement service activation response message that carries channel guide.
25. the network side entity of mobile advertisement service as claimed in claim 27 is characterized in that, also comprises:
First receiving element is used to receive the channel discovery request message that described terminal sends, and after receiving that described channel is found request message, controls described first transmitting element and sends the message of carrying channel guide that described generation unit generates to terminal.
26. the network side entity of mobile advertisement service as claimed in claim 25 is characterized in that, also comprises:
The 5th transmitting element is used for sending channel to terminal and finding notification message before described first receiving element receives the channel discovery request message of described terminal transmission.
27. a terminal is characterized in that, comprising:
The advertising business engine is used to receive the message of carrying channel guide that the network side entity of mobile advertisement service sends; Transmit described message of carrying channel guide; Described channel guide has been put down in writing mobile advertising channel information;
The advertising business Application Function is used to receive the described message of carrying channel guide that described advertising business engine is transmitted; Show described channel guide.
28. an advertising business Application Function is characterized in that, comprising:
The 3rd receiving element is used to receive the message of carrying channel guide of the network side entity of mobile advertisement service by the transmission of advertising business engine, and described channel guide has been put down in writing mobile advertising channel information;
Display unit is used to the channel guide that shows that described the 3rd receiving element receives.
29. advertising business Application Function advertising business Application Function as claimed in claim 28 is characterized in that, also comprises:
The 7th transmitting element is used for sending login request message by described advertising business engine to the network side entity of described mobile advertisement service;
Or, the 8th transmitting element, be used for sending mobile advertisement service to the network side entity of described mobile advertisement service and activate message by described advertising business engine.
30. advertising business Application Function advertising business Application Function as claimed in claim 28 is characterized in that, also comprises:
The 9th transmitting element was used for before the message of channel guide is carried in described the 3rd receiving element reception, sent channel discovery request message by described advertising business engine to the network side entity of described mobile advertisement service.
31. advertising business Application Function advertising business Application Function as claimed in claim 30 is characterized in that, also comprises:
The 4th receiving element was used for before described the 9th transmitting element sends described channel discovery request message, and the network side entity that receives described mobile advertisement service is found notification message by the channel that the advertising business engine sends.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810148889A CN101753238A (en) | 2008-10-07 | 2008-10-07 | Method, system and device for providing mobile advertising channel information |
| PCT/CN2009/074275 WO2010040311A1 (en) | 2008-10-07 | 2009-09-28 | Method, system and apparatus for providing channel information of mobile advertising services |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810148889A CN101753238A (en) | 2008-10-07 | 2008-10-07 | Method, system and device for providing mobile advertising channel information |
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| Publication Number | Publication Date |
|---|---|
| CN101753238A true CN101753238A (en) | 2010-06-23 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200810148889A Pending CN101753238A (en) | 2008-10-07 | 2008-10-07 | Method, system and device for providing mobile advertising channel information |
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| Country | Link |
|---|---|
| CN (1) | CN101753238A (en) |
| WO (1) | WO2010040311A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103428182A (en) * | 2012-05-23 | 2013-12-04 | 中兴通讯股份有限公司 | Advertisement issuing method and device |
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| CN1359591A (en) * | 1999-06-28 | 2002-07-17 | 英戴克系统公司 | System and method for utilizing EPG database for modifying advertisements |
| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101145921B (en) * | 2006-09-11 | 2011-01-19 | 千兆科技（深圳）有限公司 | Internet high-resolution video advertisement system and its implementation method |
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- 2008-10-07 CN CN200810148889A patent/CN101753238A/en active Pending
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Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1359591A (en) * | 1999-06-28 | 2002-07-17 | 英戴克系统公司 | System and method for utilizing EPG database for modifying advertisements |
| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103428182A (en) * | 2012-05-23 | 2013-12-04 | 中兴通讯股份有限公司 | Advertisement issuing method and device |
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| WO2010040311A1 (en) | 2010-04-15 |
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Application publication date: 20100623 |