CN101753467A - Method and device for improving mobile advertising content - Google Patents
Method and device for improving mobile advertising content Download PDFInfo
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- CN101753467A CN101753467A CN200810170300A CN200810170300A CN101753467A CN 101753467 A CN101753467 A CN 101753467A CN 200810170300 A CN200810170300 A CN 200810170300A CN 200810170300 A CN200810170300 A CN 200810170300A CN 101753467 A CN101753467 A CN 101753467A
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Abstract
The invention discloses a method and a device for improving mobile advertising content. The method includes the following steps that: an advertising application function entity generates a triggering message; the triggering message is sent to an advertising engine when the state of the advertising application function entity is changed; and the advertising engine receives the triggering message and sends the mobile advertising content to the advertising application function entity according to the triggering message. With the invention, the advertising engine can send mobile advertising content according to the state of a user.
Description
Technical field
The present invention relates to communication technical field, relate in particular to a kind of method and device that improving mobile advertising content is provided.
Background technology
Mobile advertisement service (MobAd, Mobile Advertising) is to move the project that open alliance (OMA, Open Mobile Architecture) began to plan in 2007 10, can satisfy the demand of mobile subscriber's reception moving advertising.
Mobile advertisement service has comprised a series of technology that can send advertisement to the mobile terminal device of the different abilities of user, and wherein mobile terminal device comprises: terminal equipments such as smart card, mobile phone.
The service provider (SP, Service Provider) provide mobile advertisement service by mobile advertisement service function (MobAdEnabler) to the user, and the information content that mobile advertisement service provides also is that ad content sends to the user in the mode of broadcasting usually.
Advertising business Application Function (Ad App) and advertising business engine (MobAd Engine) are the functional entity of end side; Wherein, the advertising business Application Function is the application that resides on the terminal, for example recreation or other application, and the content of moving advertising is promptly presented to the user by the advertising business Application Function.
When the user watched the moving advertising content at needs, the moving advertising that the advertising business Application Function is selected according to the user sent message to the advertising business engine, the content of a moving advertising of request; The advertising business engine is after receiving request message, if store the content of this moving advertising on the advertising business engine, then directly send the content of this moving advertising, after the advertising business Application Function is received, the content of this moving advertising is presented to the user to the advertising business Application Function;
After same advertising business finished or is interrupted, the user thought to check once more, needs to send message to the advertising business engine again the content of a moving advertising of request.
In research and practice process to prior art, the inventor finds that there is following problem in prior art:
The user checks that each time the moving advertising content all must reselect advertising business, and the request of transmission is obtained improving mobile advertising content to the advertising business engine, and complex operation has influenced user experience.
Summary of the invention
The embodiment of the invention provides a kind of method and device that improving mobile advertising content is provided, and makes the advertising business engine send improving mobile advertising content according to state of user.
For solving the problems of the technologies described above, the embodiment of the invention provides a kind of method that improving mobile advertising content is provided on the one hand, comprising:
The advertising business Application Function generates and triggers message;
When described advertising business Application Function state changes, send described triggering message, make the advertising business engine send improving mobile advertising content to the advertising business Application Function according to described triggering message to the advertising business engine.
On the other hand, provide a kind of method that improving mobile advertising content is provided, having comprised:
The triggering message that the receiving advertisement business Application Function sends when state changes;
Send improving mobile advertising content according to described triggering message to described advertising business Application Function.
On the other hand, provide a kind of terminal, having comprised:
The advertising business Application Function is used for the advertising business Application Function and generates triggering message; When changing, described advertising business Application Function state sends described triggering message;
The advertising business engine is used to receive the triggering message that described advertising business Application Function sends; Send improving mobile advertising content according to described triggering message to described advertising business Application Function.
On the other hand, provide a kind of advertising business Application Function, having comprised:
Generation unit is used for generating triggering message;
First transmitting element is used for sending described triggering message to the advertising business engine when advertising business Application Function state changes, and makes the advertising business engine send improving mobile advertising content according to described triggering message to the advertising business Application Function.
On the other hand, provide a kind of advertising business engine, having comprised:
Second receiving element is used for the triggering message that the receiving advertisement business Application Function sends when state changes;
The 3rd transmitting element, the triggering message that is used for receiving according to described second receiving element sends improving mobile advertising content to described advertising business Application Function.
As can be seen from the above technical solutions, the advertising business Application Function can send automatically when state changes and trigger message to the advertising business engine, the advertising business engine can send improving mobile advertising content to the advertising business Application Function according to the triggering message that the advertising business Application Function sends, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is method embodiment one flow chart that improving mobile advertising content is provided provided by the invention;
Fig. 2 is method embodiment two signaling diagrams that improving mobile advertising content is provided provided by the invention;
Fig. 3 is method embodiment three signaling diagrams that improving mobile advertising content is provided provided by the invention;
Fig. 4 is method embodiment four signaling diagrams that improving mobile advertising content is provided provided by the invention;
The terminal structure figure that Fig. 5 provides for the embodiment of the invention;
The advertising business Application Function structure chart that Fig. 6 provides for the embodiment of the invention;
The advertising business engine structure figure that Fig. 7 provides for the embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
The invention provides a kind of method and device that improving mobile advertising content is provided, make the advertising business engine under several scenes, can provide improving mobile advertising content to the advertising business Application Function.
Among the method embodiment that improving mobile advertising content is provided provided by the invention, the advertising business Application Function generates and triggers message; When changing, described advertising business Application Function state sends described triggering message to the advertising business engine; The advertising business engine receives described triggering message, sends improving mobile advertising content according to described triggering message to described advertising business Application Function.
From the angle of advertising business Application Function the method embodiment of improving mobile advertising content that provides provided by the invention is described, comprises:
The advertising business Application Function generates and triggers message;
When described advertising business Application Function state changes, send described triggering message, make the advertising business engine send improving mobile advertising content to the advertising business Application Function according to described triggering message to the advertising business engine.
From the angle of advertising business engine the method embodiment of improving mobile advertising content that provides provided by the invention is described, comprises:
The triggering message that the receiving advertisement business Application Function sends when state changes;
Send improving mobile advertising content according to described triggering message to described advertising business Application Function.
Method embodiment one flow process that improving mobile advertising content is provided provided by the invention is as shown in Figure 1:
101, the advertising business Application Function generates and triggers message.
Trigger in the message and can carry advertising business Application Function state information.
102, when changing, state sends triggering message to the advertising business engine.
Can in the generation state change each time of advertising business Application Function, all send triggering message, in the time of also can being set in advertising business Application Function state variation, judge whether described advertising business Application Function state meets the condition of reservation, when described advertising business Application Function state meets the condition of reservation, send described triggering message to the advertising business engine, for example, advertising business Application Function state is changed into and is reached the standard grade, advertising business Application Function state is changed into session and is set up, advertising business Application Function state is changed into the state that session can receive improving mobile advertising content in carrying out or the like;
The advertising business Application Function can be multiple different terminal applies, MMS (Multimedia Message Service) (MMS for example, Multimedia Messaging Service), instant messaging (IM, Instant Messaging), Push to talk over Cellular (Poc, Push to Talk Over Cellular) or the like.
103, the advertising business engine receives described triggering message.
104, the advertising business engine sends improving mobile advertising content according to described triggering message to the advertising business Application Function.
Because triggering message is that the advertising business Application Function sends when state changes, therefore the advertising business engine is received triggering message, variation has taken place in the state that just can know the advertising business Application Function, in conjunction with predetermined rule, just can know whether and to send improving mobile advertising content to the advertising business Application Function again;
Predetermined rule can be that the advertising business engine receives that triggering message promptly sends improving mobile advertising content to the advertising business Application Function; Also can be when in triggering message, carrying advertising business Application Function state information, to send improving mobile advertising content to the advertising business Application Function according to advertising business Application Function state information;
Further, the advertising business engine can acquisition strategy information, and send improving mobile advertising content according to described policy information to described advertising business Application Function; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends;
When the improving mobile advertising content bar that comprises each transmission at policy information is counted, the advertising business engine when this advertising business Application Function sends improving mobile advertising content, all will specify the bar number to send according to this at every turn; For example the each improving mobile advertising content bar number that sends of policy information appointment is " 1 ", and then the advertising business engine sends an improving mobile advertising content to this advertising business Application Function at every turn; Be " 5 " that then the advertising business engine sends five improving mobile advertising content to this advertising business Application Function at every turn;
When policy information comprises the cycle that sends improving mobile advertising content, the advertising business engine is at every turn after this advertising business Application Function sends improving mobile advertising content, reach predetermined period, will send improving mobile advertising content to this advertising business Application Function once more;
When policy information comprises the mode of transmission, the advertising business engine will use specific mode to send improving mobile advertising content to this advertising business Application Function, for example push (Push), common mode or the like;
The advertising business engine has the mode of multiple acquisition strategy information, now enumerates wherein three kinds:
One, receives the policy information that described advertising business Application Function sends;
By advertising business Application Function Provisioning Policy information, and send to the advertising business engine, the advertising business engine carries out strategy processing and preservation after receiving policy information;
Two, receive the policy information that network side sends;
By the server or the mobile advertisement service server Provisioning Policy information of network side, and send to the advertising business engine, the advertising business engine carries out strategy processing and preservation after receiving policy information;
Three, according to the character Provisioning Policy information of described advertising business Application Function;
The advertising business engine comes acquisition strategy, Provisioning Policy information by the user interface (UI, User Interface) of advertising business Application Function.
Further, after described advertising business Application Function sends improving mobile advertising content, the embodiment of the invention has provided the opportunity that stops to send to described advertising business Application Function improving mobile advertising content:
When in triggering message, carrying advertising business Application Function state information, described advertising business Application Function state information meet reservation stop to send condition the time, the advertising business engine can stop to send improving mobile advertising content to described advertising business Application Function; That subscribes stops the transmission condition and can be: advertising business Application Function state change into roll off the production line, advertising business Application Function state changes into the state that conversation end or the like can not need to receive improving mobile advertising content;
Or when described advertising business Application Function is deleted, stop to send improving mobile advertising content to described advertising business Application Function;
Or when described improving mobile advertising content is expired or deleted, stop to send described improving mobile advertising content to described advertising business Application Function.
Further, the advertising business engine can be preserved described advertising business Application Function state information, when receiving new improving mobile advertising content, sends described new improving mobile advertising content according to described advertising business Application Function state information; For example advertising business Application Function state does not then send new improving mobile advertising content for rolling off the production line, and wait advertising business Application Function state is changed into to reach the standard grade and sent described new improving mobile advertising content again; The mode of preserving can be to set up the state information table, the state information of all advertising business Application Function is kept in the table, for example table 1;
| The advertising business Application Function | State |
| ??IM | Do not reach the standard grade, unavailable |
| ??Poc | Reach the standard grade, available |
| ??MMS | Reach the standard grade, available |
| ??...... |
Table 1, state information table
The advertising business engine can periodically be inquired the state of advertising business Application Function to the advertising business Application Function, preserving after described advertising business Application Function state information reaches predetermined cycle time, inquiring about the state of described advertising business Application Function to described advertising business Application Function transmit status query messages; After described advertising business Application Function is received STATUS ENQUIRY message, return self current state information to described advertising business engine; The advertising business engine receives and upgrades the state information of described advertising business Application Function transmission.Transmission query requests and reception comprise the message of state information can pass through mobile advertisement service first (MobAd-1) interface, also can finish so two-way transmission by other interfaces between advertising business engine and advertising business Application Function.
Among the method embodiment one that improving mobile advertising content is provided provided by the invention, the advertising business Application Function can send automatically when state changes and trigger message to the advertising business engine, the advertising business engine can send improving mobile advertising content to the advertising business Application Function according to the triggering message that the advertising business Application Function sends, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
In the method embodiment two that improving mobile advertising content is provided provided by the invention, the advertising business Application Function sends the triggering message of carrier state information to the advertising business engine when state changes, the advertising business engine sends improving mobile advertising content according to the state information of the advertising business Application Function that obtains to the advertising business Application Function.
The method embodiment two Signalling exchange figure that improving mobile advertising content is provided provided by the invention comprise as shown in Figure 2:
201, the advertising business Application Function sends registration message to the advertising business engine; Registration message can be advertising business Application Function registration message (Adapp Register) in the present embodiment;
When the advertising business Application Function is opened mobile advertisement service in terminal, and after adding new application, all can notify the advertising business engine, and on the advertising business engine, register, use for the advertising business engine;
The advertising business Application Function can be multiple different terminal applies, for example MMS (Multimedia Message Service), instant messaging, Poc or the like.The advertising business Application Function need registered on the advertising business engine after the registration, and registration can comprise the data message of application such as advertising business Application Function sign (AppID).
202, the advertising business Application Function sends the triggering message of carrier state information to the advertising business engine; Triggering message in the present embodiment can be that the advertising business Application Function triggers message (AdappTrigger);
The advertising business Application Function is being reached the standard grade, and uses, and received content is set up can trigger under the situation such as communication session and sent one and trigger message to the advertising business engine.The condition that triggers is the state variation of advertising business Application Function, and notice advertising business engine self application state changes.
203, the state information that the advertising business engine is judged and processing advertising business Application Function sends;
The advertising business engine is judged after obtaining the state information of advertising business Application Function, judges that what the improving mobile advertising content of issuing the advertising business Application Function should be, judges whether to send etc.; The process of judging can be that the log-on message at the advertising business Application Function carries out.
204, according to judged result, the advertising business engine sends improving mobile advertising content that this advertising business Application Function is fit to the advertising business Application Function in the mode of Push;
For example, the advertising business Application Function is instant messaging, its state is become by off-line reaches the standard grade, the advertising business Application Function sends to the advertising business engine with the state information of reaching the standard grade, the advertising business engine knows that advertising business Application Function state becomes and reaches the standard grade that then the information according to the registration of advertising business Application Function sends the registered improving mobile advertising content of advertising business Application Function to the advertising business Application Function; When the state information of obtaining shows off-line, stop to send;
Or, the advertising business Application Function is MMS (Multimedia Message Service), its state was become when carrying out session by the free time, the state information that the advertising business Application Function will carry out session sends to the advertising business engine, the advertising business engine knows that advertising business Application Function state becomes and carries out session that then the information according to the registration of advertising business Application Function sends the registered improving mobile advertising content of advertising business Application Function to the advertising business Application Function;
Also can be when advertising business Application Function state becomes initiation session, just the information according to the registration of advertising business Application Function sends the registered improving mobile advertising content of advertising business Application Function to the advertising business Application Function, can be set by the user in the practical operation;
After beginning to send, as long as state of user does not change, the improving mobile advertising content that sends is not expired, or it is deleted, the advertising business engine can send to the advertising business Application Function with the registered improving mobile advertising content of advertising business Application Function always, comprises the improving mobile advertising content of newly receiving after sending.
205, the advertising business Application Function sends feedback information to the advertising business engine;
Improving mobile advertising content or link etc. can be watched or click to the advertising business Application Function after receiving improving mobile advertising content.Such consumption result, the advertising business Application Function can feed back to it in advertising business engine, by the advertising business engine these statisticses is sent to network side.
The advertising business Application Function registration message definition example that present embodiment provides is as shown in table 2:
Table 2, advertising business Application Function registration message definition example
It is as shown in table 3 that the advertising business Application Function that present embodiment provides triggers the message definition example:
Table 3, advertising business Application Function trigger the message definition example
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment two that improving mobile advertising content is provided provided by the invention, the advertising business Application Function can send automatically when state changes and trigger message to the advertising business engine, the advertising business engine can be according to the state information that triggers advertising business Application Function in the message, send the registered improving mobile advertising content of advertising business Application Function to the advertising business Application Function, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
In the method embodiment three that improving mobile advertising content is provided provided by the invention, the advertising business engine can carry out related with the advertising business Application Function to improving mobile advertising content after receiving the improving mobile advertising content of network side transmitted, the advertising business Application Function sends when state changes and triggers message, and the advertising business engine receives that triggering message promptly sends the improving mobile advertising content that is associated with this advertising business Application Function.
The method embodiment three Signalling exchange figure that improving mobile advertising content is provided provided by the invention comprise as shown in Figure 3:
301, the advertising business Application Function sends registration message to the advertising business engine; Triggering message in the present embodiment can be that the advertising business Application Function triggers message.
When the advertising business Application Function is opened mobile advertisement service in terminal, and after adding new application, all can notify the advertising business engine, and on the advertising business engine, register, use for the advertising business engine;
The advertising business Application Function can be multiple different terminal applies, for example MMS (Multimedia Message Service), instant messaging, Poc or the like.The advertising business Application Function need all registered on the advertising business engine after the registration, and registration can comprise the data message of application such as advertising business Application Function sign.
302, the mobile advertisement service webserver (MobAd Network Service) sends improving mobile advertising content to the advertising business engine.
Can preserve a part of improving mobile advertising content in the advertising business engine, also can obtain immediately from network, the advertising business engine itself does not have improving mobile advertising content, but just can preserve a part after receiving improving mobile advertising content, this part content can send to the advertising business Application Function and present; Data content can comprise the particular content of mobile advertisement service, perhaps the metadata such as subscription information content of mobile advertisement service.
303, the advertising business engine is handled the improving mobile advertising content that obtains, and sets up the related of improving mobile advertising content and advertising business Application Function.
Ad content or channel for new subscription also can send to advertising business engine foundation association.
The improving mobile advertising content data that the advertising business engine is received are not specified usually and by which advertising business Application Function are play, because the information of the advertising business Application Function of registration is arranged on the advertising business engine, therefore the advertising business engine can be finished the coupling of improving mobile advertising content and advertising business Application Function according to log-on message, reaches the effect of better broadcast mobile advertisement service.
Adaptive process compares according to the ability of advertising business Application Function and improving mobile advertising content and finishes.File format or content size according to different application are selected the ability of advertising business Application Function, reach the suitable suitable improving mobile advertising content of the corresponding broadcast of advertising business Application Function.
Adaptive result preserves with the form of form, can be other form also, as long as finish corresponding.
If run into improving mobile advertising content can with the adaptive result of a plurality of advertising business Application Function, the advertising business engine can take turns or select at random improving mobile advertising content to give the advertising business Application Function to show so.
The related method of increase has a variety of, below enumerates wherein two kinds of examples:
First kind, the metadata of content is increased application identities, for example instant messaging application identities (im-app), this advertising business Application Function only just is identified as and is play by the instant messaging application like this.
Second kind, on the advertising business engine, set up a mapping table, corresponding with content used in record in the table.Table 4 is the mapping table example:
| ?IM | The body-building advertisement | The clothes advertisement | Video ads | When session is set up |
| ?MMS | Advertisement A makes a reservation | Automotive advertising | Display advertising | In the conversation procedure |
| ?PoC | The preferential advertisement of conversing | The TV advertisement of paying the fees | Speech advertising | In the communication process |
Table 4, mapping table
This form can be to generate setting by the advertising business engine, also can be user oneself customization, determines which kind of improving mobile advertising content different advertising business Application Function presents.
As can be seen for the different type advertisements or the mobile advertisement service of different channel or different content, can finish the corresponding of content and application from top form by such forms mode.Can finish association by the mode of adding or revise this table equally if also have new type or new advertisement of subscribing to.
304, the advertising business Application Function sends and triggers message to the advertising business engine; Triggering message in the present embodiment can be that the advertising business Application Function triggers message.
Triggering and send the condition that triggers message can be that the advertising business Application Function is reached the standard grade, and the advertising business Application Function is called, and the advertising business Application Function is set up session, and the advertising business Application Function carries out session etc.
305, after the advertising business engine is received and triggered message,, send improving mobile advertising content to sending the advertising business Application Function that triggers message according to the incidence relation of improving mobile advertising content and advertising business Application Function;
Receive triggering message in the present embodiment, the advertising business engine is promptly according to described triggering message, and judgement need send improving mobile advertising content to the advertising business Application Function;
Because after the advertising business engine is received and is triggered message, promptly send the improving mobile advertising content that is associated with this advertising business Application Function, the advertising business Application Function finally can show improving mobile advertising content, therefore the advertising business Application Function should be set to send suitable opportunity and trigger message, can set to send when only after advertising business Application Function state variation, needing to receive improving mobile advertising content and trigger message, for example, advertising business Application Function state is changed into and is reached the standard grade, advertising business Application Function state is changed into session and is set up, advertising business Application Function state is changed into session in carrying out or the like.
306, the advertising business Application Function sends feedback information to the advertising business engine;
Improving mobile advertising content or link etc. can be watched or click to the advertising business Application Function after receiving improving mobile advertising content.Such consumption result, the advertising business Application Function can feed back to it in advertising business engine, by the advertising business engine these statisticses is sent to network side.
The definition of advertising business Application Function registration message that present embodiment provides can be with reference to the description among the method embodiment one that improving mobile advertising content is provided provided by the invention above, and it is as shown in table 5 that the advertising business Application Function that present embodiment provides triggers the message definition example:
Table 5, advertising business Application Function trigger the message definition example
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment that improving mobile advertising content is provided three that invention provides, the advertising business engine can carry out related with the advertising business Application Function to improving mobile advertising content after receiving the improving mobile advertising content of network side transmitted, the advertising business Application Function can send automatically when state changes and trigger message to the advertising business engine, the advertising business engine receives that triggering message promptly sends the improving mobile advertising content that is associated with this advertising business Application Function, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
In the method embodiment four that improving mobile advertising content is provided provided by the invention, the advertising business engine can carry out related with the advertising business Application Function to improving mobile advertising content after receiving the improving mobile advertising content of network side transmitted, the advertising business Application Function sends when state changes and triggers message, and in triggering message, carry advertising business Application Function state information, the advertising business engine is received triggering message, sends the improving mobile advertising content that is associated with this advertising business Application Function according to the rule of state information and reservation.
The method embodiment four Signalling exchange figure that improving mobile advertising content is provided provided by the invention comprise as shown in Figure 4:
401, the advertising business Application Function sends registration message to the advertising business engine;
When the advertising business Application Function is opened mobile advertisement service in terminal, and after adding new application, all can notify the advertising business engine, and on the advertising business engine, register, use for the advertising business engine;
The advertising business Application Function can be multiple different terminal applies, for example MMS (Multimedia Message Service), instant messaging, Poc or the like.The advertising business Application Function need all registered on the advertising business engine after the registration, and registration can comprise the data message of application such as advertising business Application Function sign.
402, the mobile advertisement service webserver (MobAd Network Service) sends improving mobile advertising content to the advertising business engine.
Can preserve a part of improving mobile advertising content in the advertising business engine, also can obtain immediately from network, the advertising business engine itself does not have improving mobile advertising content, but just can preserve a part after receiving improving mobile advertising content, this part content can send to the advertising business Application Function and present; Data content can comprise the particular content of mobile advertisement service, perhaps the metadata such as subscription information content of mobile advertisement service.
403, the advertising business engine is handled the improving mobile advertising content that obtains, and sets up the related of improving mobile advertising content and advertising business Application Function.
Ad content or channel for new subscription also can send to advertising business engine foundation association;
The related method of increase has a variety of, below enumerates wherein two kinds of examples:
First kind, the metadata of content is increased application identities, for example instant messaging application identities (im-app), this advertising business Application Function only just is identified as and is play by the instant messaging application like this.
Second kind, on the advertising business engine, set up a mapping table, corresponding with content used in record in the table.The mapping table example can no longer repeat at this with reference to the description among the method embodiment three that improving mobile advertising content is provided provided by the invention;
This form can be to generate setting by the advertising business engine, also can be user oneself customization, determines which kind of improving mobile advertising content different advertising business Application Function presents.
As can be seen for the different type advertisements or the mobile advertisement service of different channel or different content, can finish the corresponding of content and application from top form by such forms mode.Can finish association by the mode of adding or revise this table equally if also have new type or new advertisement of subscribing to.
404, the advertising business Application Function sends and triggers message to the advertising business engine.
Triggering and send the condition that triggers message can be that the advertising business Application Function is reached the standard grade, and the advertising business Application Function is called, and the advertising business Application Function is set up session, and the advertising business Application Function carries out session etc.;
Trigger in the message and carry advertising business Application Function state.
405, the advertising business engine judges whether and need send improving mobile advertising content to the advertising business Application Function according to triggering the state information that message is carried;
406, according to the incidence relation of judged result and improving mobile advertising content and advertising business Application Function, send improving mobile advertising content to the advertising business Application Function;
For example, the advertising business Application Function is instant messaging, its state is become by off-line reaches the standard grade, the advertising business Application Function sends to the advertising business engine with the state information of reaching the standard grade, the advertising business engine is known that advertising business Application Function state becomes and is reached the standard grade, judgement need send improving mobile advertising content to the advertising business Application Function, then sends the improving mobile advertising content that is associated with this advertising business Application Function to the advertising business Application Function according to judged result; When the state information of obtaining shows off-line, stop to send;
Or, the advertising business Application Function is MMS (Multimedia Message Service), its state was become when carrying out session by the free time, the state information that the advertising business Application Function will carry out session sends to the advertising business engine, the advertising business engine is known that advertising business Application Function state becomes and is carried out session, judgement need send improving mobile advertising content to the advertising business Application Function, then sends the improving mobile advertising content that is associated with this advertising business Application Function to the advertising business Application Function according to judged result;
Also can be when advertising business Application Function state becomes initiation session, the advertising business Application Function sends to the advertising business engine with the state information of initiation session, the advertising business engine knows that advertising business Application Function state becomes initiation session, judgement need send improving mobile advertising content to the advertising business Application Function, then sends the improving mobile advertising content that is associated with this advertising business Application Function to the advertising business Application Function according to judged result.
The setting of condition can be finished by the user.
After beginning to send, as long as state of user does not change, the improving mobile advertising content that sends is not expired, or it is deleted, the advertising business engine can be always sends to the advertising business Application Function with the improving mobile advertising content of advertising business Application Function association, comprises the improving mobile advertising content of newly receiving after sending.
407, the advertising business Application Function sends feedback information to the advertising business engine;
Improving mobile advertising content or link etc. can be watched or click to the advertising business Application Function after receiving improving mobile advertising content.Such consumption result, the advertising business Application Function can feed back to it in advertising business engine, by the advertising business engine these statisticses is sent to network side.
The advertising business Application Function registration message that present embodiment provides, advertising business Application Function trigger the message definition example can be with reference to the description among the method embodiment two that improving mobile advertising content is provided provided by the invention.
The method embodiment four that improving mobile advertising content is provided provided by the invention, the advertising business engine can carry out related with the advertising business Application Function to improving mobile advertising content after receiving the improving mobile advertising content of network side transmitted, the advertising business Application Function can send automatically when state changes and trigger message to the advertising business engine, and in triggering message, carry advertising business Application Function state information, the advertising business engine is received triggering message, rule according to state information and reservation sends the improving mobile advertising content that is associated with this advertising business Application Function, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
What the embodiment of the invention provided provides terminal structure as shown in Figure 5, comprising:
Advertising business Application Function 501 is used for generating triggering message; When changing, described advertising business Application Function state sends described triggering message; Receive improving mobile advertising content;
The advertising business Application Function structure that the embodiment of the invention provides comprises as shown in Figure 6:
First transmitting element 602, be used for when advertising business Application Function state changes, sending the triggering message that described generation unit 601 generates, make described advertising business engine send improving mobile advertising content to the advertising business Application Function according to described triggering message to the advertising business engine.
Further, carry the state information of described advertising business Application Function in the described triggering message;
Further, the advertising business Application Function also comprises:
First receiving element is used to receive described advertising business engine and is judging the improving mobile advertising content that needs send according to described triggering message when the advertising business Application Function sends improving mobile advertising content.
Second transmitting element, be used for when described advertising business Application Function state changes, judge whether described advertising business Application Function state meets predetermined condition, when described advertising business Application Function state meets predetermined condition, control described first transmitting element and send described triggering message to the advertising business engine.
The policy information unit is used for sending policy information to described advertising business engine; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends.
Status information element is used to receive the STATUS ENQUIRY message that described advertising business engine sends; Return self current state information to described advertising business engine.
First feedback unit is used for after described first receiving element receives described improving mobile advertising content, sends feedback information to described advertising business engine.
The advertising business engine structure that the embodiment of the invention provides comprises as shown in Figure 7:
Second receiving element 701 is used for the triggering message that the receiving advertisement business Application Function sends when state changes;
The 3rd transmitting element 702, the triggering message that is used for receiving according to described second receiving element 701 sends improving mobile advertising content to described advertising business Application Function.
When carrying the state information of advertising business Application Function in described triggering message, described the 3rd transmitting element comprises:
The state information acquisition unit is used for obtaining from described triggering message the state information of described advertising business Application Function;
The 4th transmitting element is used for sending improving mobile advertising content according to described state information to described advertising business Application Function.
Further, described the 4th transmitting element comprises:
The 5th transmitting element is used for sending improving mobile advertising content according to the log-on message of described state information and described advertising business Application Function to described advertising business Application Function.
Further, the advertising business engine also comprises:
Associative cell was used for before described second receiving element receives described triggering message, set up the related of improving mobile advertising content and advertising business Application Function.
At this moment, described the 3rd transmitting element comprises:
The 6th transmitting element, be used for the related of the improving mobile advertising content set up according to described associative cell and advertising business Application Function, the improving mobile advertising content that is associated with described advertising business Application Function to described advertising business Application Function transmission.
Further, the advertising business engine also comprises:
The policy information acquiring unit is used for acquisition strategy information;
Described the 3rd transmitting element comprises:
The 7th transmitting element is used for sending improving mobile advertising content according to described triggering message and described policy information to described advertising business Application Function; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends.
Further, described policy information acquiring unit comprises:
The first policy information acquiring unit is used to receive the policy information that described advertising business Application Function sends;
And/or the second policy information acquiring unit is used to receive the policy information that network side sends;
And/or the 3rd policy information acquiring unit is used for the character Provisioning Policy information according to described advertising business Application Function.
Further, the advertising business engine also comprises:
First stops judging unit, be used for after described advertising business Application Function sends improving mobile advertising content, from described triggering message, obtain described advertising business Application Function state information, described advertising business Application Function state information meet reservation stop to send condition the time, control described the 3rd transmitting element and stop to send improving mobile advertising content to described advertising business Application Function.
Second stops judging unit, be used for after described advertising business Application Function sends improving mobile advertising content, when described advertising business Application Function is deleted, controls described the 3rd transmitting element and stop to send improving mobile advertising content to described advertising business Application Function;
Or the 3rd stop judging unit, be used for after described advertising business Application Function sends improving mobile advertising content, when described improving mobile advertising content is expired or deleted, controls described the 3rd transmitting element and stop to send described improving mobile advertising content to described advertising business Application Function.
Further, the advertising business engine also comprises:
The state information processing unit is used to preserve described advertising business Application Function state information;
The fresh content processing unit is used for when receiving new improving mobile advertising content, sends described new improving mobile advertising content according to described advertising business Application Function state information.
Further, the advertising business engine also comprises:
The state information searching unit, be used for preserving described advertising business Application Function state information and reach predetermined cycle time, inquire about the state of described advertising business Application Function to described advertising business Application Function transmit status query messages at described state information processing unit; Receive and preserve the state information that described advertising business Application Function sends.
Second feedback unit is used at described the 3rd transmitting element receiving the feedback information that described advertising business Application Function sends, and sending described feedback information to network side after described advertising business Application Function sends improving mobile advertising content.
The concrete using method of the terminal that the embodiment of the invention provides, end side advertising business Application Function, advertising business engine can no longer repeat at this with reference to above to the description that the method embodiment of improving mobile advertising content is provided provided by the invention.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct relevant hardware to finish by program, described program can be stored in a kind of computer-readable recording medium, this program comprises the steps: when carrying out
A kind of method that improving mobile advertising content is provided comprises:
The advertising business Application Function generates and triggers message;
When described advertising business Application Function state changes, send described triggering message, make the advertising business engine send improving mobile advertising content to the advertising business Application Function according to described triggering message to the advertising business engine.
A kind of method that improving mobile advertising content is provided comprises:
The triggering message that the receiving advertisement business Application Function sends when state changes;
Send improving mobile advertising content according to described triggering message to described advertising business Application Function.
The above-mentioned storage medium of mentioning can be a read-only memory, disk or CD etc.
More than a kind of method of improving mobile advertising content and device of providing provided by the present invention is described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (37)
1. the method that improving mobile advertising content is provided is characterized in that, comprising:
The advertising business Application Function generates and triggers message;
When described advertising business Application Function state changes, send described triggering message, make the advertising business engine send improving mobile advertising content to the advertising business Application Function according to described triggering message to the advertising business engine.
2. the method that improving mobile advertising content is provided as claimed in claim 1 is characterized in that, also comprises:
Receive described advertising business engine and judging the improving mobile advertising content that needs send when the advertising business Application Function sends improving mobile advertising content according to described triggering message.
3. the method that improving mobile advertising content is provided as claimed in claim 1 is characterized in that, carries the state information of described advertising business Application Function in the described triggering message.
4. the method that improving mobile advertising content is provided as claimed in claim 1 is characterized in that, also comprises:
When described advertising business Application Function state changes, judge whether described advertising business Application Function state meets predetermined condition, when described advertising business Application Function state meets the condition of reservation, send described triggering message to the advertising business engine.
5. as claim 1,2, the 3 or 4 described methods that improving mobile advertising content is provided, it is characterized in that, also comprise:
Send policy information to described advertising business engine; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends.
6. as claim 1,2, the 3 or 4 described methods that improving mobile advertising content is provided, it is characterized in that, also comprise:
Receive the STATUS ENQUIRY message that described advertising business engine sends; Return self current state information to described advertising business engine.
7. as claim 1,2, the 3 or 4 described methods that improving mobile advertising content is provided, it is characterized in that, also comprise:
After receiving described improving mobile advertising content, send feedback information to described advertising business engine.
8. the method that improving mobile advertising content is provided is characterized in that, comprising:
The triggering message that the receiving advertisement business Application Function sends when state changes;
Send improving mobile advertising content according to described triggering message to described advertising business Application Function.
9. the method that improving mobile advertising content is provided as claimed in claim 8 is characterized in that, sends improving mobile advertising content according to described triggering message to described advertising business Application Function and comprises:
From described triggering message, obtain the state information of described advertising business Application Function; Send improving mobile advertising content according to described state information to described advertising business Application Function.
10. the method that improving mobile advertising content is provided as claimed in claim 9 is characterized in that, sends improving mobile advertising content according to described state information to described advertising business Application Function and comprises:
Log-on message according to described state information and described advertising business Application Function sends improving mobile advertising content to described advertising business Application Function.
11. the method that improving mobile advertising content is provided as claimed in claim 8 is characterized in that, also comprises: before receiving described triggering message, set up the related of improving mobile advertising content and advertising business Application Function;
Sending improving mobile advertising content to described advertising business Application Function comprises:
Send the improving mobile advertising content that is associated with described advertising business Application Function to described advertising business Application Function.
12. as claim 8,9, the 10 or 11 described methods that improving mobile advertising content is provided, it is characterized in that, also comprise:
Acquisition strategy information sends improving mobile advertising content according to described policy information to described advertising business Application Function; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends.
13. the method that improving mobile advertising content is provided as claimed in claim 12 is characterized in that, described acquisition strategy information comprises:
Receive the policy information that described advertising business Application Function sends;
And/or, receive the policy information that network side sends;
And/or, according to the character Provisioning Policy information of described advertising business Application Function.
14. as claim 8,9, the 10 or 11 described methods that improving mobile advertising content is provided, it is characterized in that, after described advertising business Application Function sends improving mobile advertising content, also comprise:
From described triggering message, obtain described advertising business Application Function state information, described advertising business Application Function state information meet reservation stop to send condition the time, stop to send improving mobile advertising content to described advertising business Application Function.
15. the method that improving mobile advertising content is provided as claimed in claim 14 is characterized in that, also comprises:
Preserve described advertising business Application Function state information, when receiving new improving mobile advertising content, send described new improving mobile advertising content according to described advertising business Application Function state information.
16. the method that improving mobile advertising content is provided as claimed in claim 15 is characterized in that, also comprises:
Preserve described advertising business Application Function state information and reach predetermined cycle time, inquire about the state of described advertising business Application Function to described advertising business Application Function transmit status query messages; Receive and upgrade the state information of described advertising business Application Function transmission.
17. as claim 8,9, the 10 or 11 described methods that improving mobile advertising content is provided, it is characterized in that, after described advertising business Application Function sends improving mobile advertising content, also comprise:
When described advertising business Application Function is deleted, stop to send improving mobile advertising content to described advertising business Application Function;
Or when described improving mobile advertising content is expired or deleted, stop to send described improving mobile advertising content to described advertising business Application Function.
18. as claim 8,9, the 10 or 11 described methods that improving mobile advertising content is provided, it is characterized in that, also comprise:
After described advertising business Application Function sends improving mobile advertising content, receive the feedback information that described advertising business Application Function sends, and send described feedback information to network side.
19. a terminal is characterized in that, comprising:
The advertising business Application Function is used for generating triggering message; When changing, described advertising business Application Function state sends described triggering message;
The advertising business engine is used to receive the triggering message that described advertising business Application Function sends; Send improving mobile advertising content according to described triggering message to described advertising business Application Function.
20. an advertising business Application Function is characterized in that, comprising:
Generation unit is used for generating triggering message;
First transmitting element, be used for when advertising business Application Function state changes, sending the triggering message that described generation unit generates, make described advertising business engine send improving mobile advertising content to the advertising business Application Function according to described triggering message to the advertising business engine.
21. advertising business Application Function as claimed in claim 20 is characterized in that, also comprises:
First receiving element is used to receive described advertising business engine and is judging the improving mobile advertising content that needs send according to described triggering message when the advertising business Application Function sends improving mobile advertising content.
22. advertising business Application Function as claimed in claim 20 is characterized in that, carries the state information of described advertising business Application Function in the described triggering message.
23. advertising business Application Function as claimed in claim 20 is characterized in that also comprising:
Second transmitting element, be used for when described advertising business Application Function state changes, judge whether described advertising business Application Function state meets predetermined condition, when described advertising business Application Function state meets predetermined condition, control described first transmitting element and send described triggering message to the advertising business engine.
24. as claim 20,21,22 or 23 described advertising business Application Function, it is characterized in that, also comprise:
The policy information unit is used for sending policy information to described advertising business engine; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends.
25. as claim 20,21,22 or 23 described advertising business Application Function, it is characterized in that, also comprise:
Status information element is used to receive the STATUS ENQUIRY message that described advertising business engine sends; Return self current state information to described advertising business engine.
26. as claim 20,21,22 or 23 described advertising business Application Function, it is characterized in that, also comprise:
First feedback unit is used for after described first receiving element receives described improving mobile advertising content, sends feedback information to described advertising business engine.
27. an advertising business engine is characterized in that, comprising:
Second receiving element is used for the triggering message that the receiving advertisement business Application Function sends when state changes;
The 3rd transmitting element, the triggering message that is used for receiving according to described second receiving element sends improving mobile advertising content to described advertising business Application Function.
28. advertising business engine as claimed in claim 27 is characterized in that, described the 3rd transmitting element comprises:
The state information acquisition unit is used for obtaining from described triggering message the state information of described advertising business Application Function;
The 4th transmitting element is used for sending improving mobile advertising content according to described state information to described advertising business Application Function.
29. advertising business engine as claimed in claim 28 is characterized in that, described the 4th transmitting element comprises:
The 5th transmitting element is used for sending improving mobile advertising content according to the log-on message of described state information and described advertising business Application Function to described advertising business Application Function.
30. advertising business engine as claimed in claim 27 is characterized in that, also comprises:
Associative cell was used for before described second receiving element receives described triggering message, set up the related of improving mobile advertising content and advertising business Application Function;
Described the 3rd transmitting element comprises:
The 6th transmitting element, be used for the related of the improving mobile advertising content set up according to described associative cell and advertising business Application Function, the improving mobile advertising content that is associated with described advertising business Application Function to described advertising business Application Function transmission.
31. as claim 27,28,29 or 30 described advertising business engines, it is characterized in that, also comprise:
The policy information acquiring unit is used for acquisition strategy information;
Described the 3rd transmitting element comprises:
The 7th transmitting element is used for sending improving mobile advertising content according to described triggering message and described policy information to described advertising business Application Function; Described policy information comprises: the cycle of each improving mobile advertising content bar number that sends and/or transmission improving mobile advertising content and/or state that described advertising business Application Function need receive improving mobile advertising content and/or the mode that sends.
32. advertising business engine as claimed in claim 31 is characterized in that, described policy information acquiring unit comprises:
The first policy information acquiring unit is used to receive the policy information that described advertising business Application Function sends;
And/or the second policy information acquiring unit is used to receive the policy information that network side sends;
And/or the 3rd policy information acquiring unit is used for the character Provisioning Policy information according to described advertising business Application Function.
33. as claim 27,28,29 or 30 described advertising business engines, it is characterized in that, also comprise:
First stops judging unit, be used for after described advertising business Application Function sends improving mobile advertising content, from described triggering message, obtain described advertising business Application Function state information, described advertising business Application Function state information meet reservation stop to send condition the time, control described the 3rd transmitting element and stop to send improving mobile advertising content to described advertising business Application Function.
34. advertising business engine as claimed in claim 33 is characterized in that, also comprises:
The state information processing unit is used to preserve described advertising business Application Function state information;
The fresh content processing unit is used for when receiving new improving mobile advertising content, sends described new improving mobile advertising content according to described advertising business Application Function state information.
35. advertising business engine as claimed in claim 33 is characterized in that, also comprises:
The state information searching unit, be used for preserving described advertising business Application Function state information and reach predetermined cycle time, inquire about the state of described advertising business Application Function to described advertising business Application Function transmit status query messages at described state information processing unit; Receive and preserve the state information that described advertising business Application Function sends.
36. as claim 27,28,29 or 30 described advertising business engines, it is characterized in that, also comprise:
Second stops judging unit, be used for after described advertising business Application Function sends improving mobile advertising content, when described advertising business Application Function is deleted, controls described the 3rd transmitting element and stop to send improving mobile advertising content to described advertising business Application Function;
Or the 3rd stop judging unit, be used for after described advertising business Application Function sends improving mobile advertising content, when described improving mobile advertising content is expired or deleted, controls described the 3rd transmitting element and stop to send described improving mobile advertising content to described advertising business Application Function.
37. as claim 27,28,29 or 30 described advertising business engines, it is characterized in that, also comprise:
Second feedback unit is used at described the 3rd transmitting element receiving the feedback information that described advertising business Application Function sends, and sending described feedback information to network side after described advertising business Application Function sends improving mobile advertising content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810170300A CN101753467A (en) | 2008-10-20 | 2008-10-20 | Method and device for improving mobile advertising content |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810170300A CN101753467A (en) | 2008-10-20 | 2008-10-20 | Method and device for improving mobile advertising content |
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| Publication Number | Publication Date |
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| CN101753467A true CN101753467A (en) | 2010-06-23 |
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| CN200810170300A Pending CN101753467A (en) | 2008-10-20 | 2008-10-20 | Method and device for improving mobile advertising content |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102158479A (en) * | 2011-03-01 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Advertisement broadcasting control method and system |
| CN103856251A (en) * | 2012-12-05 | 2014-06-11 | 三星电子株式会社 | Method and apparatus for receiving content based on status of terminal |
| CN107729093A (en) * | 2016-08-10 | 2018-02-23 | 智商地带公司 | For not lofty the system and method for showing advertisement on portable devices |
| CN108646965A (en) * | 2018-05-14 | 2018-10-12 | 平安科技（深圳）有限公司 | Processing method, terminal device and the medium of service line |
| US11663628B2 (en) | 2012-05-14 | 2023-05-30 | Iqzone, Inc. | Systems and methods for unobtrusively displaying media content on portable devices |
| US11736776B2 (en) | 2019-10-25 | 2023-08-22 | Iqzone, Inc. | Monitoring operating system methods to facilitate unobtrusive display of media content on portable devices |
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2008
- 2008-10-20 CN CN200810170300A patent/CN101753467A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102158479A (en) * | 2011-03-01 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Advertisement broadcasting control method and system |
| US11663628B2 (en) | 2012-05-14 | 2023-05-30 | Iqzone, Inc. | Systems and methods for unobtrusively displaying media content on portable devices |
| CN103856251A (en) * | 2012-12-05 | 2014-06-11 | 三星电子株式会社 | Method and apparatus for receiving content based on status of terminal |
| CN103856251B (en) * | 2012-12-05 | 2018-03-30 | 三星电子株式会社 | The method and apparatus that content is received for the state based on terminal |
| CN107729093A (en) * | 2016-08-10 | 2018-02-23 | 智商地带公司 | For not lofty the system and method for showing advertisement on portable devices |
| CN108646965A (en) * | 2018-05-14 | 2018-10-12 | 平安科技（深圳）有限公司 | Processing method, terminal device and the medium of service line |
| CN108646965B (en) * | 2018-05-14 | 2021-06-25 | 平安科技（深圳）有限公司 | Service line processing method, terminal device and medium |
| US11736776B2 (en) | 2019-10-25 | 2023-08-22 | Iqzone, Inc. | Monitoring operating system methods to facilitate unobtrusive display of media content on portable devices |
| US11736777B2 (en) | 2019-10-25 | 2023-08-22 | Iqzone, Inc. | Using activity-backed overlays to display rich media content on portable devices during periods of user inactivity |
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Application publication date: 20100623 |