CN101145921B - Internet high-resolution video advertisement system and its implementation method - Google Patents
Internet high-resolution video advertisement system and its implementation method Download PDFInfo
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- CN101145921B CN101145921B CN200610062561XA CN200610062561A CN101145921B CN 101145921 B CN101145921 B CN 101145921B CN 200610062561X A CN200610062561X A CN 200610062561XA CN 200610062561 A CN200610062561 A CN 200610062561A CN 101145921 B CN101145921 B CN 101145921B
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- 238000000034 method Methods 0.000 title claims abstract description 19
- 230000003542 behavioural effect Effects 0.000 claims description 3
- 230000008878 coupling Effects 0.000 claims description 3
- 238000010168 coupling process Methods 0.000 claims description 3
- 238000005859 coupling reaction Methods 0.000 claims description 3
- 230000008676 import Effects 0.000 claims description 2
- 230000001737 promoting effect Effects 0.000 description 8
- 238000005516 engineering process Methods 0.000 description 7
- 241001269238 Data Species 0.000 description 3
- 230000002950 deficient Effects 0.000 description 3
- 230000000694 effects Effects 0.000 description 3
- 230000004913 activation Effects 0.000 description 2
- 238000001994 activation Methods 0.000 description 2
- 230000008901 benefit Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000012217 deletion Methods 0.000 description 1
- 230000037430 deletion Effects 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
- 230000008569 process Effects 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 230000005236 sound signal Effects 0.000 description 1
- 230000002194 synthesizing effect Effects 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Abstract
The invention relates to an internet high-definition-video advertisement system and a method for realizing the system, resolving the problem of the prior internet that the advertisement time is long and the sharpness is not enough. In the invention, advertisement clients end arranged on computer terminals delivers an advertisement broadcast request to an advertisement broadcast control server, then delivers a download request to a download server according to the returned advertisement broadcast control information, further requests at least one download node for video advertisement file data according to the returned download node information, then combines the downloaded data into a video advertisement file, and then broadcasts the video advertisement file. Because a special broadcast control server and a download server are equipped, which allows the client ends to download from a plurality of download nodes, the size of the video advertisement file can be up to 5M, 10M or more, and thereby the computer terminals can broadcast advertisements with high definition; the advertisement client ends in the invention also have the pre-download function, i.e. downloading in advance and broadcasting at the preset time.
Description
Technical field
The present invention relates to Internet technology, more particularly, relate to a kind of internet high-resolution video advertisement system and its implementation.
Background technology
Internet advertising has obtained using widely and approving on the Internet (Internet) as a kind of new advertisement form.Internet advertising generally is made up of some simple literal, picture, animation, when the user passes through the terminal browsing page, can directly see these advertisements, perhaps needs further to click the precalculated position and just can see complete advertisement; Along with continuous advancement in technology, once setting with regard to changeless picture or simple animation, some advertisement can be play a bit of dynamic video, cooperates corresponding audio signal again, can strengthen its advertising results greatly except traditional.Dynamic video advertisement relatively more commonly used at present is the FLASH advertisement, for example when a certain webpage of user capture, a new window can occur and play the predetermined FLSAH advertisement that has video and audio-frequency information.
Be to realize the broadcast of FLASH advertisement, present method be by user computer terminal directly from the server loading correspondent advertisement file at the webpage place of its current accessed, download finish after, on this terminal, play again.Because this download is based on the downloading mode of single node, be subjected to the individual server Effect on Performance, video ads file of the prior art is generally in 500K, so the duration of advertisement, definition are all restricted greatly, can't accomplish high-definition effect, institute's energy loaded information amount is also more limited.
Summary of the invention
At the above-mentioned defective of prior art, the present invention will solve existing Internet advertising can only play 500K with interior file, all dissatisfactory problem of the duration of advertisement, definition.
For solving the problems of the technologies described above, the invention provides a kind of internet high-resolution video advertisement system, comprising the advertisement client side that is loaded in the terminal, be used to realize the Play Control server of Play Control function, and Download Server; Described advertisement client side, Play Control server and Download Server interconnect by the Internet;
Wherein, described advertisement client side can send the advertisement playing request to advertisement Play Control server; Described advertisement Play Control server returns correspondent advertisement Play Control information according to described advertisement playing request to described advertisement client side; Described advertisement client side sends download request according to described advertisement Play Control information to Download Server; Described Download Server returns corresponding download nodal information according to described download request to described advertisement client side; Described advertisement client side is downloaded node request video ads file data according to described download nodal information at least one, and the video ads file data of downloading from described at least one download node is synthesized the video ads file; Described advertisement client side is play described video ads file immediately according to the setting of described advertisement Play Control information, perhaps, plays described video ads file at the fixed time or by predetermined period.
In the system of the present invention, the download nodal information that described Download Server returns to advertisement client side comprises following at least a: be used to store the http server of described video ads file and/or the nodal information of ftp server; Downloaded the nodal information of the terminal of described video ads file; This download nodal information can also be a nodal information of making the Download Server of agreement operation by operator by oneself.
In addition, the present invention also provides a kind of implementation method of internet high-resolution video advertisement, comprising following steps:
(S1) advertisement client side in the terminal sends the advertisement playing request to advertisement Play Control server;
(S2) described advertisement Play Control server returns correspondent advertisement Play Control information according to described advertisement playing request to described advertisement client side;
(S3) described advertisement client side sends download request according to described advertisement Play Control information to Download Server;
(S4) described Download Server returns corresponding download nodal information according to described download request to described advertisement client side;
(S5) described advertisement client side is downloaded node request video ads file data according to described download nodal information at least one, and the video ads file data of downloading from described at least one download node is synthesized the video ads file;
(S6) described advertisement client side is play described video ads file immediately according to the setting of described advertisement Play Control information, perhaps, plays described video ads file at the fixed time or by predetermined period.
In the step (S1) of the method for the invention, described advertisement client side can initiatively be started by the user; When described advertisement client side starts, send the advertisement playing request, enter described step (S2) then to advertisement Play Control server.
In the step (S1) of the method for the invention, described advertisement client side can be activated by particular code, specifically comprises:
(S1-1) when the user by browser access to webpage in when including one section specific JavaScript or vbscript code, judge in this terminal whether described advertisement client side has been installed by described JavaScript or vbscript code, if then activate described advertisement client side;
(S1-2) described advertisement client side judges by described JavaScript or vbscript code to specify the video ads file that will play whether to be present in this terminal, if then leap to described step (S6); Otherwise send described advertisement playing request to described advertisement Play Control server, enter described step (S2) then.
In the step (S2) of the method for the invention, described advertisement Play Control server can return the advertisement broadcast information of an intelligence coupling according to the visit behavioural information of described advertisement client side, and described visit behavior packets of information draws together, access time, accumulative total access time, the time of staying, the accumulative total time of staying, information such as access times and accumulative total access times recently recently recently.
In the step (S2) of the method for the invention, described advertisement Play Control information is that the manager passes through corresponding editing system and imports.
The download nodal information that returns in the step (S4) of the method for the invention comprises following at least a: be used to store the http server of described video ads file and/or the nodal information of ftp server; Downloaded the nodal information of the terminal of described video ads file.
In the step (S4) of the method for the invention, described Download Server can be picked out the only advertisement client side that returns to from a plurality of download nodal informations.
By such scheme as can be known, be provided with a special advertisement client side among the present invention, cooperate corresponding Play Control server and Download Server again, allow the advertisement client side automatically can be from a plurality of download node download video advertisements file datas, synthesize the video ads file then, so can overcome defective of the prior art, be provided with as required the video ads file size (from 500K up to 5M, 10M in addition bigger all can), thereby allow terminal can play the high definition advertisement; In addition, play immediately after described advertisement client side can have been downloaded or after scheduled time broadcast advertisement video file, thereby can further solve the restriction that speed of download is brought.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the flow chart of high-resolution video advertisement implementation method in a preferred embodiment of the invention.
Embodiment
From background technology content partly as can be known, in the prior art, be realizing the broadcast of FLASH advertisement, is directly from the server loading correspondent advertisement file at the webpage place of its current accessed by user computer terminal, after download finishes, on this terminal, play again.
Among the present invention, in terminal, set up special advertisement client side, and be provided with corresponding Play Control server and Download Server, interconnect by the Internet between the three, and cooperate with one or more download nodes of preserving required video ads file, allow the advertisement client side can be from a plurality of download node download video advertisements file datas, synthesize the video ads file then, the size of its video ads file from 500K up to 5M, 10M in addition bigger all can, thereby allow terminal can play the high definition advertisement.
As seen, terminal in the play-back technology of existing FLASH advertisement is equivalent to have among the present invention the terminal of advertisement client side, the WEB server of preserving the FLASH promotional literature in the prior art then is equivalent to preserve among the present invention the download node of video ads file, system of the present invention has set up Play Control server and Download Server with respect to prior art, thereby can realize automatically or controlled by the user and the multinode that starts is downloaded, the functions such as Play Control of various modes.
A preferred embodiment of the present invention is introduced each step respectively as shown in Figure 1 below.
Step S1, the advertisement client side in the terminal sends the advertisement playing request to advertisement Play Control server.
Advertisement client side among the present invention can be an independently client software, also can integrate with other client softwares, for example integrates with web browser, JICQ or specific download instrument.
Wherein, advertisement client side can initiatively be started by the user, is similar to start browser (for example Internet Explore) on terminal.When advertisement client side starts, can send the advertisement playing request to advertisement Play Control server.
In addition, advertisement client side also can be activated by particular code, for example when the user by browser access to webpage in when including one section specific JavaScript or vbscript code, this section JavaScript or vbscript code can judge in this terminal whether advertisement client side has been installed, if then activate mounted advertisement client side; If no, then can point out user installation, before installing, can only ask common FLASH advertisement, promptly can only play existing FLASH advertisement.Then, advertisement client side can judge by described JavaScript or vbscript code to specify the video ads file that will play whether to be present in this terminal, if then leap to the broadcast step S6 of back; Otherwise send aforementioned advertisement playing request to advertisement Play Control server.
During concrete enforcement, can comprise under the download address, video ads of common FLASH advertisement information such as broadcasting channel in described JavaScript or the vbscript code segment.
Said herein advertisement playing request at by the situation of JavaScript or the activation of vbscript code, is specific video promotional literature of request; And situation about initiatively starting at the user, it then is existence to advertisement Play Control server declaration oneself, and the existing advertising message of transmission advertisement client side, then by advertisement Play Control server by follow-up step S2, according to the advertisement Play Control information of information updating advertisement client side up-to-date in the server.
Step S2, advertisement Play Control server returns correspondent advertisement Play Control information according to its advertisement playing request of receiving to advertisement client side.
In the advertisement Play Control information of the present invention, usually comprise name information, HTTP or FTP download address (may be a plurality of), download time, reproduction time, broadcasting time, deletion condition, broadcasting channel of relevant video ads file etc., its important function is the reproduction time that is used to specify each different video promotional literature, frequency, cycle etc.It can be input in the advertisement Play Control server by corresponding editing system by the manager.The whole advertisement of advertisement Play Control server controls is play, and after the content of advertisement Play Control server was updated, revises, advertisement Play Control server can be given advertisement client side synchronously with up-to-date control information.In this step, the video ads file can be downloaded in advance and do not play, and the broadcast condition is by the control information decision of the video ads file of downloading, in case the condition in the control information is triggered, then begin playing video advertisement, same, stopping, deleting of advertisement also is subjected to this information Control.
Among the present invention, advertisement Play Control server can return correspondent advertisement Play Control information according to the advertisement playing request of receiving from advertisement client side.Specifically can be Play Control information at one or more specific video promotional literatures.
In addition, advertisement Play Control server also can return the advertisement broadcast information of an intelligence coupling according to the visit behavioural information of described advertisement client side, for example: according to information such as nearest access time, accumulative total access time, the nearest time of staying, the accumulative total time of staying, nearest access times and accumulative total access times, carry out the analysis of user property and behavior simultaneously according to the user profile of user's registration information and other products collection, and then segment different types of user, throw in different advertisements.
Step S3, advertisement client side send download request according to advertisement Play Control information to Download Server.
In the download request that this step sent, should comprise the name information of the one or more video ads files that from advertisement Play Control information, obtain.
Step S4, Download Server return corresponding download nodal information according to its download request of receiving to advertisement client side.
Said download nodal information among the present invention, can be to be used for the http server of store video promotional literature and/or the nodal information of ftp server,, can also be the nodal information of making the Download Server of agreement operation by operator by oneself also with the nodal information of the terminal of having downloaded the corresponding video promotional literature.For first, the third situation, can by editing system the nodal information of described http server and/or ftp server be input to Download Server by the manager; For second kind of situation, then can (activations) back is automatic reports that to Download Server the video ads file that this terminal is preserved and the nodal information of phase terminal realize starting by advertisement client side.
In this step, Download Server can be picked out the only advertisement client side that returns to from a plurality of download nodal informations.For example preferentially select HTTP, FTP and download node, download node,, preferentially return identical, the close advertisement client side of IP section and download node, make speed of download faster then according to IP network section priority principle for other advertisement client side.
Step S5, advertisement client side is downloaded node request video ads file data according to downloading nodal information at least one, and the video ads file data of downloading from described at least one download node is synthesized the video ads file.
According to step S4 as can be seen, at the particular video frequency promotional literature, when first download user is downloaded, download node and have only described http server and/or ftp server; After its download finishes, the terminal of its use itself is just for a new available downloads node, so analogize, it is ever-increasing downloading node, thereby make the speed of downloading also constantly increase, for the video ads file about a 5M, (the concrete time is subjected to file size and downloads the node number to influence) just can finish download only to need extremely short time 10-30 second, do not need very long wait process; It can be the mode that limit bottom is broadcast that the advertisement of advertisement client side is simultaneously play, be that the video ads file does not need all to have descended can begin to play, concrete mode is that file is divided into a plurality of, download in order and make up, a part that combines promptly can begin to play, and when playing, another part of file in download makes the user not need the stand-by period can watch video ads substantially.
About how realizing how multinode synthesizes a complete file etc. after downloading, downloading, and all has been ripe prior art, and for example existing FlashGet, Net Tra ort software just have been to use this technology.
Step S6 is by advertisement client side playing video advertisement file.
Among the present invention, advertisement client side can be play just synthetic video ads file immediately according to the setting of advertisement Play Control information after having finished the described download of step S5, synthesizing.
During concrete enforcement, can not to play immediately also, but finish downloads, scheduled time broadcast after synthetic, or play described video ads file by predetermined period.So advertisement client side of the present invention has pre-download function, promptly download earlier, play at the fixed time then.This function can further improve advertisement playing effect, because can be by advertisement Play Control information, a few minutes, several hours even several days are downloaded the specific video promotional literature in advance, when needs are play, file is stored in the terminal, so its response speed can improve greatly.
In addition, among the present invention also can while download, the playing video advertisement file, can bring in the previous section of control with preferential file in download this moment by the advertiser, when downloading to about 20-30%, just begin to play, this mode advantage is that the short time just can see advertisement, and shortcoming is that follow-up broadcast may be subjected to the influence of network condition and not smooth.Certainly, the pattern that this limit bottom is broadcast is only used the advertisement in downloading, and then play-overs whole file for the advertisement of finishing download.
By above-mentioned embodiment as can be known, be provided with a special advertisement client side among the present invention, cooperate corresponding Play Control server and Download Server again, allow the advertisement client side can be from a plurality of download node download video advertisements file datas, synthesize the video ads file then, so can overcome defective of the prior art, the size that the video ads file is set as required is (from 500K up to 5M, 10M, even bigger all can), thereby allow terminal can play the high definition advertisement, attraction to the user is also strengthened greatly, has very high economic worth.In addition, play immediately after described advertisement client side can have been downloaded or after scheduled time broadcast advertisement video file, thereby can further solve the restriction that speed of download is brought.
Claims (9)
1. an internet high-resolution video advertisement system is characterized in that, comprises the advertisement client side that is loaded in the terminal, is used to realize the Play Control server of Play Control function, and Download Server; Described advertisement client side, Play Control server and Download Server interconnect by the Internet;
Wherein, described advertisement client side can send the advertisement playing request to advertisement Play Control server; Described advertisement Play Control server returns correspondent advertisement Play Control information according to described advertisement playing request to described advertisement client side; Described advertisement client side sends download request according to described advertisement Play Control information to Download Server; Described Download Server returns corresponding download nodal information according to described download request to described advertisement client side; Described advertisement client side is downloaded node request video ads file data according to described download nodal information at least one, and the video ads file data of downloading from described at least one download node is synthesized the video ads file; Described advertisement client side is play described video ads file immediately according to the setting of described advertisement Play Control information, perhaps, plays described video ads file at the fixed time or by predetermined period.
2. internet high-resolution video advertisement system according to claim 1 is characterized in that, the download nodal information that described Download Server returns to advertisement client side comprises following at least a:
Be used to store the http server of described video ads file and/or the nodal information of ftp server;
Make the nodal information of the Download Server of agreement operation by oneself by operator;
Downloaded the nodal information of the terminal of described video ads file.
3. the implementation method of an internet high-resolution video advertisement is characterized in that, may further comprise the steps:
(S1) advertisement client side in the terminal sends the advertisement playing request to advertisement Play Control server;
(S2) described advertisement Play Control server returns correspondent advertisement Play Control information according to described advertisement playing request to described advertisement client side;
(S3) described advertisement client side sends download request according to described advertisement Play Control information to Download Server;
(S4) described Download Server returns corresponding download nodal information according to described download request to described advertisement client side;
(S5) described advertisement client side is downloaded node request video ads file data according to described download nodal information at least one, and the video ads file data of downloading from described at least one download node is synthesized the video ads file;
(S6) described advertisement client side is play described video ads file immediately according to the setting of described advertisement Play Control information, perhaps, plays described video ads file at the fixed time or by predetermined period.
4. method according to claim 3 is characterized in that, in described step (S1), described advertisement client side is initiatively started by the user; When described advertisement client side starts, send the advertisement playing request, enter described step (S2) then to advertisement Play Control server.
5. method according to claim 3 is characterized in that, in described step (S1), described advertisement client side is specifically comprised by what particular code activated:
(S1-1) when the user by browser access to webpage in when including one section specific JavaScript or vbscript code, judge in this terminal whether described advertisement client side has been installed by described JavaScript or vbscript code, if then activate described advertisement client side;
(S1-2) described advertisement client side judges by described JavaScript or vbscript code to specify the video ads file that will play whether to be present in this terminal, if then leap to described step (S6); Otherwise send described advertisement playing request to described advertisement Play Control server, enter described step (S2) then.
6. method according to claim 3, it is characterized in that, in described step (S2), described advertisement Play Control server returns the advertisement broadcast information of an intelligence coupling according to the visit behavioural information of described advertisement client side, and described visit behavior packets of information is drawn together: access time, accumulative total access time, the time of staying, the accumulative total time of staying, access times and accumulative total access times recently recently recently.
7. method according to claim 6 is characterized in that, the advertisement Play Control information in described step (S2) is that the manager passes through corresponding editing system and imports.
8. method according to claim 3 is characterized in that, the download nodal information that returns in described step (S4) comprises following at least a:
Be used to store the http server of described video ads file and/or the nodal information of ftp server;
Downloaded the nodal information of the terminal of described video ads file.
9. method according to claim 8 is characterized in that, in described step (S4), described Download Server is picked out the only advertisement client side that returns to from a plurality of download nodal informations.
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| CN200610062561XA CN101145921B (en) | 2006-09-11 | 2006-09-11 | Internet high-resolution video advertisement system and its implementation method |
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| CN200610062561XA CN101145921B (en) | 2006-09-11 | 2006-09-11 | Internet high-resolution video advertisement system and its implementation method |
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| CN101145921A CN101145921A (en) | 2008-03-19 |
| CN101145921B true CN101145921B (en) | 2011-01-19 |
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Families Citing this family (13)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101631136A (en) * | 2008-07-18 | 2010-01-20 | 华为技术有限公司 | Method, system, terminal device and advertiser terminal for realizing interactive advertisement |
| CN101753238A (en) * | 2008-10-07 | 2010-06-23 | 华为终端有限公司 | Method, system and device for providing mobile advertising channel information |
| CN102340491A (en) * | 2010-07-23 | 2012-02-01 | 智胜国际科技股份有限公司 | Digital electronic advertisement supporting broadcasting system |
| CN102340694B (en) * | 2011-10-27 | 2014-11-05 | Tcl集团股份有限公司 | Intelligent television and advertisement implementing method and system for intelligent televisions |
| CN104580067B (en) * | 2013-10-11 | 2017-12-12 | 北京大学 | Streaming media device and flow-medium transmission method based on multiserver |
| CN103581335B (en) * | 2013-11-19 | 2016-08-17 | 北京兆维电子(集团)有限责任公司 | Advertisement push system based on ftp file transmission and method |
| CN103607634A (en) * | 2013-11-19 | 2014-02-26 | 四川长虹电器股份有限公司 | Method for reducing network video ordering terminal user waiting time |
| CN103607650B (en) * | 2013-11-29 | 2018-08-03 | 乐视网信息技术（北京）股份有限公司 | A kind of advertisement cut-in method and player |
| CN105451034B (en) * | 2015-12-04 | 2019-08-27 | 优酷网络技术（北京）有限公司 | A kind of advertisement control method for playing back and system |
| CN106170103B (en) * | 2016-06-07 | 2019-04-12 | 腾讯科技（北京）有限公司 | Video broadcasting method and device |
| CN109756764A (en) * | 2019-01-28 | 2019-05-14 | 湖南快乐阳光互动娱乐传媒有限公司 | The control method of advertisement dispensing, apparatus and system |
| CN111815363A (en) * | 2020-07-13 | 2020-10-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement dotting method and device, storage medium and electronic equipment |
| CN114445131A (en) * | 2022-01-20 | 2022-05-06 | 聚好看科技股份有限公司 | Startup advertisement delivery method, startup advertisement playing method, display device and server |
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| CN1540919A (en) * | 2003-04-26 | 2004-10-27 | 华为技术有限公司 | Method for realizing individualized advertsing managed by stream media |
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| CN1540919A (en) * | 2003-04-26 | 2004-10-27 | 华为技术有限公司 | Method for realizing individualized advertsing managed by stream media |
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Owner name: SHENZHEN THUNDER KANKAN INFORMATION TECHNOLOGY CO. Free format text: FORMER OWNER: QIAOZHAO TECHNOLOGY (SHENZHEN) CO.LTD Effective date: 20150625 |
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Effective date of registration: 20150625 Address after: 701, room 11, building two, two software park, Shenzhen Road, Nanshan District science and technology, Guangdong, Shenzhen 518000, China Patentee after: Shenzhen Thunder KanKan Information Technology Co.,Ltd. Address before: 518057, room 11, building 802, Shenzhen Software Park, Shizhong District, Nanshan District hi tech Zone, Guangdong, Shenzhen Patentee before: Xunlei Networking Technologies, Ltd. |
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