CN106484858B

CN106484858B - hot content pushing method and device

Info

Publication number: CN106484858B
Application number: CN201610881699.6A
Authority: CN
Inventors: 李会珠; 卫磊; 张艳丽; 何聚
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2016-10-09
Filing date: 2016-10-09
Publication date: 2019-12-06
Anticipated expiration: 2036-10-09
Also published as: CN106484858A

Abstract

The invention discloses a hot content pushing method and device. Wherein, the method comprises the following steps: receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user; searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user; acquiring target hotspot content corresponding to the target hotspot event; and pushing the target hotspot content to the target user. The invention solves the technical problem of low efficiency of hot content push caused by manually configuring the hot content for push in the related technology.

Description

Hot content pushing method and device

Technical Field

The invention relates to the field of computers, in particular to a hot content pushing method and device.

background

with the rapid development of information technology, users can acquire real-time hot events through various media means such as internet, television, broadcast and the like. At present, in the related art, hot content related to a hot event is configured manually, and the configured hot content is pushed to all users. However, the push method of the hot content in the related art has the following defects:

(1) The hot content related to the hot event needs to be manually managed and edited, which increases labor cost, and particularly requires continuous time investment for the situation that the hot content needs to be pushed to the user within a specific time period.

(2) the hot content is pushed to all target users covered by the users, the target users are wide, the personalized difference is not large, the association degree with the user interest is small, and the user click rate of the hot content is low.

in view of the above problems, no effective solution has been proposed.

Disclosure of Invention

The embodiment of the invention provides a method and a device for pushing hot content, which are used for at least solving the technical problem of low efficiency of pushing the hot content caused by manually configuring the hot content for pushing in the related art.

according to an aspect of the embodiments of the present invention, a method for pushing hot content is provided, including: receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user; searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user; acquiring target hotspot content corresponding to the target hotspot event; and pushing the target hotspot content to the target user.

According to another aspect of the embodiments of the present invention, there is also provided a hotspot content pushing device, including: the first receiving unit is used for receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user; the searching unit is used for searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user; the first acquisition unit is used for acquiring target hotspot content corresponding to the target hotspot event; and the pushing unit is used for pushing the target hotspot content to the target user.

In the embodiment of the invention, a trigger request is received, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user; searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user; acquiring target hotspot content corresponding to the target hotspot event; the target hotspot content corresponding to the target hotspot event matched with the user attribute is pushed to the target user by searching the target hotspot event matched with the attribute information of the target user from a plurality of preset hotspot events, so that the aim of automatically pushing the hotspot content associated with the target hotspot event to the user is fulfilled, the technical effect of improving the pushing efficiency of the hotspot content is realized, and the technical problem of low efficiency of pushing the hotspot content caused by manually configuring the hotspot content in the related technology is solved.

drawings

the accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:

FIG. 1 is a schematic diagram of a hardware environment of a hot content push method according to an embodiment of the invention;

FIG. 2 is a flow chart of an alternative hot content push method according to an embodiment of the present invention;

Fig. 3 is an architectural diagram of a semi-automated hotspot operating system according to a preferred embodiment of the invention;

fig. 4 is an interface diagram of a hotspot operation management background according to a preferred embodiment of the present invention;

Fig. 5 is a schematic diagram of a hotspot operation video delivery process according to a preferred embodiment of the invention;

Fig. 6 is a diagram illustrating a version number corresponding to video content according to a preferred embodiment of the present invention;

FIG. 7 is a diagram illustrating a data structure in local memory in accordance with a preferred embodiment of the present invention;

FIG. 8 is a schematic diagram of an alternative hot content push apparatus according to an embodiment of the present invention;

FIG. 9 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 10 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 11 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 12 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 13 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 14 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 15 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention;

FIG. 16 is a schematic diagram of an alternative hot content push device according to an embodiment of the invention; and

fig. 17 is a block diagram of a terminal according to an embodiment of the present invention.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

it should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

First, partial terms or terms appearing in the description of the embodiments of the present invention are applied to the following explanations:

hot content: popular topics or content that have been commonly followed and suggested by people for some time.

An operation system: the system is used for popularizing and issuing high-quality hot contents partially participated by operation editors. Example 1

According to the embodiment of the invention, the embodiment of the method for pushing the hot content is provided.

alternatively, in this embodiment, the hot content pushing method may be applied to a hardware environment formed by the server 102 and the terminal 104 as shown in fig. 1. As shown in fig. 1, a server 102 is connected to a terminal 104 via a network including, but not limited to: the terminal 104 is not limited to a PC, a mobile phone, a tablet computer, etc. in a wide area network, a metropolitan area network, or a local area network. The hot content push method according to the embodiment of the present invention may be executed by the server 102, or may be executed by the terminal 104, or may be executed by both the server 102 and the terminal 104. The terminal 104 may execute the hot content push method according to the embodiment of the present invention, or execute the hot content push method by a client installed thereon.

fig. 2 is a flowchart of an optional hot content pushing method according to an embodiment of the present invention, and as shown in fig. 2, the method may include the following steps:

Step S202, receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user;

Step S204, searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user;

step S206, acquiring target hotspot content corresponding to the target hotspot event;

and step S208, pushing the target hotspot content to the target user.

through the steps S202 to S208, the target hotspot event matched with the attribute information of the target user is searched from the plurality of preconfigured hotspot events, and the target hotspot content corresponding to the target hotspot event matched with the user attribute that is searched is pushed to the target user, so that the purpose of automatically pushing the hotspot content associated with the target user is achieved, and the technical problem that the hotspot content is configured manually in the related art to be pushed, which results in lower hotspot content pushing efficiency, is solved, thereby achieving the technical effect of improving the hotspot content pushing efficiency.

in the technical solution provided in step S202, the embodiment of the present invention does not specifically limit the target user, and the target user may be a television user, or a user of any application client. The attribute information of the target user may include, but is not limited to, basic information of the user and browsing behavior of the user, where the basic information of the user may be name, gender, age, occupation, region, and the like, and the browsing behavior of the user may be click operation, dwell time, and the like. The hot content may be a hot topic or content that is generally noticed and invented by people in a period of time, such as real-time news, and the form of the hot content is not particularly limited in the embodiments of the present invention, and the hot content may be video, audio, advertisement, application, and the like. The target hot content may be hot content matched with the attribute information of the target user, where matching may be understood as being the same or similar, such as the same age, the same occupation, clicking operation behavior for each product, and the like.

The trigger request in the embodiment of the present invention may be used to instruct to push the target hotspot content to the target user, where the trigger request may include, but is not limited to, the following information: attribute information of the target user, identification information of an application client used by the target user, and the like. The trigger request can be generated by the operation behavior of the user, for example, after the user logs in a certain video application client, the trigger request can be generated; or may trigger the generation of the trigger request after the user clicks on a certain link on the web page. The trigger request may also be generated by automatically triggering each preset time interval, where the preset time interval may be set or adjusted according to actual requirements. It should be noted that, in the embodiment of the present invention, no specific limitation is imposed on the trigger condition and the generation process of the trigger request, and the above only lists a part of methods for triggering and generating the trigger request.

Optionally, after receiving the trigger request, the embodiment of the present invention may analyze the trigger request, and obtain the attribute information of the target user from the trigger request, so that the target hotspot content matched with the attribute information may be subsequently pushed to the target user according to the attribute information of the target user, so as to achieve an effect of improving the association degree between the pushed target hotspot content and the target user, and further improving the click rate of the target hotspot content.

in the technical solution provided in step S204, the hotspot event may be an event that is generally noticed and asked by people within a period of time, and the hotspot event may have a certain timeliness and locality. In the embodiment of the present invention, a plurality of hot events may be stored in advance, and corresponding configuration information may be configured for the hot events in advance, which may specifically refer to the following optional embodiments:

as an optional embodiment, before receiving the trigger request in step S202, the hotspot content pushing method of the optional embodiment may further include:

Step S201, receiving configuration information of a plurality of pre-configured hotspot events.

It should be noted that, in the optional embodiment, a plurality of hotspot events may be configured in advance, and the configuration process may include configuring configuration information of the plurality of hotspot events, where the configuration information configured for each hotspot event in the optional embodiment may include at least one of the following:

identification information of the hotspot event, such as a name of the hotspot event, an ID identification of the hotspot event, and the like;

the source information of the hot content corresponding to the hot event, for example, a name or an ID from a certain album, a text from a certain author, and the like;

attribute information of a user to be pushed, wherein the user to be pushed may be a user whose hotspot event allows for delivery, the attribute information of the user to be pushed may include, but is not limited to, basic attributes and browsing behaviors of the user, wherein the basic attributes of the user may include, but is not limited to, name, age, gender, occupation, interest, and the like, and the browsing behaviors of the user may include, but is not limited to, click operation behaviors, page dwell time, and the like;

The effective time period of the hotspot event may include an effective start time, an effective end time, and the like, and optionally, the hotspot event may also be configured to take effect periodically, for example, weekly.

It should be noted that, the above only lists configuration information of some hot spot events, and this alternative embodiment may also configure more configuration information for each hot spot event, which is not illustrated here.

according to the optional embodiment, the corresponding configuration information is configured for the plurality of hot events in advance, so that the hot events matched with the attribute information of the target user can be conveniently and accurately searched according to the configuration information of each hot event, the searching efficiency of the target hot events is further improved, the efficiency of pushing the hot contents corresponding to the target hot events to the target user is improved, meanwhile, the hot events related to the target user are pushed, the interest of the user on the pushed hot events can be improved, and the click rate of the hot events is improved.

the embodiment of the invention can search the target hotspot event matched with the attribute information of the target user from the plurality of hotspot events according to the received pre-configured configuration information of the plurality of hotspot events, wherein the target hotspot event can be one or more of the plurality of hotspot events, and the attribute information of the user to be pushed in the configuration information of the target hotspot event should be matched with the attribute information of the target user. According to the embodiment of the invention, the target hotspot event is searched from the plurality of hotspot events according to the attribute information of the target user, so that the higher association degree between the target user and the target hotspot event pushed to the target user can be realized, the interest of the target user in the target hotspot event is further improved, and the purpose of improving the click rate of the target user on the target hotspot event is also improved.

in consideration of timeliness of the hotspot event, in the process of searching the target hotspot event from the plurality of hotspot events, in addition to the attribute information of the target user, the effective time of the hotspot event is also considered, so that the time of receiving the trigger request can fall within the effective time period of the target hotspot event, and thus, the target hotspot event pushed to the target user can be ensured to have relevance with the target user, and the real-time performance of the target hotspot event can be ensured, so that the purpose of improving the user experience is achieved. In summary, as an alternative embodiment, the step S2042 of searching for the target hotspot event from the multiple hotspot events according to the attribute information of the target user may include:

Step S2042, finding a hot event meeting the following conditions from the plurality of hot events, and taking the hot event meeting the following conditions as a target hot event:

attribute information of a user to be pushed in the configuration information of the hotspot event is matched with attribute information of a target user;

The time at which the trigger request is received falls within the validation period of the hotspot event.

it should be noted that only the hotspot events meeting the above two conditions can be pushed to the target user as target hotspot events, and the hotspot events meeting one or both of the conditions cannot be pushed to the target user as target hotspot events. According to the optional embodiment, the two conditions are limited when the target event is searched from the multiple hot spot events, so that the searched target hot spot event can meet the real-time requirement and the user association degree requirement.

Optionally, in consideration of the regionality of the hotspot event, in the process of searching for the target hotspot event from the multiple hotspot events, in addition to the two conditions in the optional embodiment, the embodiment of the present invention may also consider the geographical location of the target user, that is, after searching for the multiple target hotspot events from the multiple hotspot events by using the optional embodiment, the embodiment may parse the received trigger request to obtain the geographical location information of the target user, and select one or more target hotspot events that are the same as or closer to the geographical location of the target user (for example, the same province, the same city, etc.) from the multiple target hotspot events according to the geographical location information of the target user and push the one or more target hotspot events to the target user, so as to further improve the association degree between the target user and the target hotspot event, and further improving the click rate of the target user on the target hotspot event.

In the technical solution provided in step S206, one hotspot event may correspond to one or more hotspot contents, and after acquiring one or more target hotspot events, the embodiment of the present invention may acquire one or more target hotspot contents corresponding to the target hotspot events. It should be noted here that, in the embodiment of the present invention, the target hotspot content corresponding to the target hotspot event may be obtained according to the received configuration information of the pre-configured multiple hotspot events, which may specifically refer to the following optional embodiments:

as an optional embodiment, the step S206 of acquiring the target hotspot content corresponding to the target hotspot event may include the following steps:

Step S2062, acquiring a plurality of hot contents according to the source information of the hot contents corresponding to the target hot event;

Step S2064, respectively obtaining the production time of a plurality of hot content;

Step S2066, the hot content whose production time falls within the effective time period of the target hot event is screened from the multiple hot contents, and the hot content whose production time falls within the effective time period of the target hot event is taken as the target hot content.

In the above step, the configuration information of the target hotspot event may include source information of the hotspot content corresponding to the target hotspot event, where the source information may include, but is not limited to, a name or an ID from a certain album, a text from a certain author, and the like. According to the source information, a plurality of hot contents corresponding to the target hot event can be obtained, and the hot contents all have respective production time, where it should be noted that the production time of the hot contents may be video online time, article publishing time, and the like. If the production time of the hot content falls within the effective time period of the target hot event, the hot content can be pushed to a target user as the target hot content; if the production time of the hot content does not fall within the effective time period of the target hot event, it is indicated that the hot content does not meet the timeliness requirement of the target hot event and cannot be pushed to the target user as the target hot content.

in the technical solution provided in step S208, the target hot content corresponding to the target hot event acquired in the embodiment of the present invention may include a plurality of hot contents, and when the hot contents are pushed to the target user, the embodiment of the present invention may push the hot contents to the target user one by one according to a preset sequence or a random sequence, or may push the hot contents to the target user in a list format at one time, where the list may include all the hot contents. It should be noted that, in the embodiment of the present invention, a push manner used for pushing the target hotspot content to the target user is not specifically limited, and the foregoing only lists some push manners. It should also be noted that the target hot content may pop up in a form of a message popup window in a television or an application client interface where the target user is located, or may be prompted to click and search for the target hot content in a form of a message reminder, which is not limited in the embodiment of the present invention.

according to the embodiment of the invention, after the trigger request is received, the target hotspot event matched with the attribute information of the target user is searched from the plurality of prestored hotspot events, and the target hotspot content corresponding to the target hotspot event is pushed to the target user, so that the technical problem that the hotspot content pushing efficiency is low due to the fact that the hotspot content is manually configured to be pushed in the related technology can be solved, and the technical effect of improving the hotspot content pushing efficiency is realized. Meanwhile, the embodiment of the invention can improve the association degree between the target hot content and the target user by pushing the target hot content matched with the attribute information of the target user, thereby improving the interest of the target user in the target hot content and improving the click rate of the target user in the target hot content.

As an optional embodiment, the target hot content corresponding to the target hot event acquired in step S206 may include multiple hot contents, where after the target hot content corresponding to the target hot event is acquired in step S206, the hot content pushing method of the optional embodiment may further include the following steps:

Step S2071, determining whether the hot content pushed to the target user exists in the hot content;

Step S2072, in a case that the hot content already pushed to the target user exists in the plurality of hot contents, delete the hot content already pushed to the target user from the plurality of hot contents, and push the hot content not already pushed to the target user.

It should be noted that one or more hot spot contents already pushed to the target user may exist in the multiple target hot spot contents corresponding to the target hot spot event acquired in step S206, and in order to prevent the same hot spot contents from being pushed to the target user again, which may cause system resource consumption and user dislike, this optional embodiment may first perform repeated detection on the multiple hot spot contents acquired in step S206 by using the above steps, determine whether hot spot contents already pushed to the target user exist in the hot spot contents, and if hot spot contents already pushed to the target user do not exist in the hot spot contents, directly push the hot spot contents to the target user; if one or more hot contents already pushed to the target user exist in the hot contents, the one or more hot contents already pushed to the target user need to be deleted, only the hot contents not pushed to the target user are reserved, and the hot contents not pushed to the target user are pushed to the target user.

The optional embodiment can avoid the problem of repeatedly pushing the same hot content to the target user through the steps, not only can reduce the system resource consumption caused by the repeated hot content retransmission, but also can reduce the user's dislike caused by the repeated hot content retransmission, and greatly improves the user experience.

As an optional embodiment, the target hot content corresponding to the target hot event acquired in step S206 may include multiple hot contents, where after the target hot content corresponding to the target hot event is acquired in step S206, the hot content pushing method of the optional embodiment may further include:

step S2073, sort the multiple hot content according to a preset rule, and obtain the sorted target hot content.

it should be noted that, the preset rule is not specifically limited in the embodiment of the present invention, for example, the preset rule may be a time rule, such as a hot content production time rule, and the preset rule may also be a hot content size rule, and the like. According to the embodiment, the plurality of hot content are sequenced according to the preset rule, the sequenced target hot content is obtained and pushed to the target user, the target user can clearly view the pushed plurality of hot content, the sequencing of the plurality of hot content according to the preset rule can facilitate the target user to find a specific hot content, and the use experience of the user is effectively improved. Optionally, in the process of sorting the plurality of hot content according to the preset rule, the optional embodiment may also consider the diversity of the hot content and the matching degree with the target user, for example, the optional embodiment may put hot content belonging to the same category or type together, or put hot content with higher association degree with the target user in a front position, and so on.

According to the embodiment, the multiple hot content is sorted by adopting the listed sorting strategy, and the obtained sorted target hot content is pushed to the target user, so that the target user can conveniently and visually and clearly check the target hot content, meanwhile, the target hot content pushed to the target user can better meet the actual requirement of the target user, the association degree of the target hot content and the target user can be further improved, and the click rate of the target user on the target content is further improved.

As an optional embodiment, after obtaining the target hotspot content corresponding to the target hotspot event in step S206, the hotspot content pushing method of the optional embodiment may further include the following steps:

Step S2074, storing the target hot content in a preset database, and distributing a version number to the target hot content;

Step S2075, update the target hotspot content stored in the preset database to the local memory according to the preset time interval.

In the foregoing step, the preset database is not specifically limited, and the preset database may be used to store target hotspot contents, and it should be noted that a plurality of hotspot events and hotspot contents corresponding to each time event may be stored in the preset database. The preset database may assign a unique version number to the target hot content when storing the target hot content, where the version number is used to identify the version of the target hot content, and optionally, the smaller the version number is, the older the version corresponding to the target hot content is, and the larger the version number is, the newer the version corresponding to the target hot content is. According to the embodiment of the invention, the target hot content can be read from the preset database according to the preset time interval, updated to the local storage, and then pushed to the target user, so that the problem of high network overhead caused by pulling out a plurality of hot contents corresponding to a plurality of hot events in batch online from the preset database every time a trigger request is received can be avoided, the target hot content is periodically pulled from the preset database and updated to the local storage, the target hot content in the local storage is pushed to the target user, the network overhead can be reduced, and the requirement on the system performance is reduced. It should be noted that, in the embodiment of the present invention, the preset time interval is not specifically limited, and may be set or adjusted according to actual requirements.

as an optional embodiment, the local storage may be a local memory, and the local storage may include a first cache and a second cache, where the target hot content stored in the first cache may be marked as a target hot content of a failed version, the target hot content stored in the second cache may be marked as a target hot content of a current version, and the index identifier points to the second cache, where the index identifier is used to indicate a location where the target hot content of the current version is located. The local memory can also be provided with a version number storage area which can be used for storing the version number of the target hot content of the current version, and the version number stored in the version number storage area is continuously updated along with the continuous update of the version of the target hot content.

The optional embodiment may store the target hotspot content in the local memory to reduce unnecessary network overhead, and may perform efficient data lookup and update, specifically:

step S2075 may include the following steps of updating the target hotspot content stored in the preset database to the local memory according to the preset time interval:

Step S20752, judging whether the version number of the target hot content of the current version is lower than the version number of the target hot content stored in the preset database according to a preset time interval;

step S20754, when the version number of the target hotspot content of the current version is lower than the version number of the target hotspot content stored in the preset database, erasing the target hotspot content of the invalidated version stored in the first cache, storing the target hotspot content stored in the preset database in the first cache, where the index identifier points to the first cache, and marking the target hotspot content stored in the first cache as the target hotspot content of the current version, and marking the target hotspot content stored in the second cache as the target hotspot content of the invalidated version.

it should be noted that the local storage may obtain the target hot content from the preset database according to a preset time interval, and when obtaining the target hot content each time, the optional embodiment may first determine whether the version number of the target hot content of the current version stored in the local storage is lower than the version number of the target hot content stored in the preset database, and if the version number of the target hot content of the current version stored in the local storage is the same as the version number of the target hot content stored in the preset database, it is determined that the target hot content stored in the local storage is the latest version of the target hot content, and no update is needed; if the version number of the target hot content of the current version stored in the local memory is lower than the version number of the target hot content stored in the preset database, it is indicated that the target hot content stored in the local memory is not the target hot content of the latest version, and the target hot content of the latest version needs to be acquired from the preset database to update the local memory. It should be noted here that, in a case that the version number of the target hotspot content of the current version stored in the local storage is lower than the version number of the target hotspot content stored in the preset database, the process of obtaining the latest version of the target hotspot content from the preset database to update the local storage may include: the method comprises the steps of firstly erasing target hot content of a failed version stored in a first cache, storing the target hot content of a latest version acquired from a preset database in the first cache, and controlling an index identifier to point to the first cache, wherein at the moment, the target hot content stored in the first cache is marked as the target hot content of a current version, and the target hot content stored in a second cache is marked as the target hot content of the failed version.

It should be noted that the above steps are only performed for a preset time interval, and after the preset time interval, the above process is repeated.

according to the optional embodiment, data searching and updating can be efficiently and quickly carried out through the data indexing mode in the steps, network overhead can be reduced, the searching speed of the target hot content can be increased, and the effect of improving the pushing efficiency of the target hot content is achieved.

as an optional embodiment, after receiving the trigger request in step S202, the hotspot content pushing method of the optional embodiment may further include the following steps:

Step S2032, acquiring the pushing times of hot content to the target user;

Step S2034, judging whether the pushing times exceeds a preset threshold value;

Step S2036, prohibiting pushing the hot content to the target user when the number of times of pushing exceeds a predetermined threshold.

In the above step, the trigger request may include attribute information and geographical location information of the target user, and may further include a pushing number of times that the system pushes the hot content to the target user, where the pushing number may be accumulated by the application client where the target user is located, and the application client where the target user is located may perform an accumulation operation on the pushing number of times if the application client does not receive the target hot content pushed by the system once, and send the accumulated pushing number to the system when the trigger request is initiated to the system next time. The embodiment of the present invention may determine whether to push the hot content to the target user by determining whether the number of times of pushing the hot content to the target user exceeds a predetermined threshold, where the predetermined threshold may be set or adjusted according to actual requirements, and the embodiment is not particularly limited. Under the condition that the pushing times exceed a preset threshold value, the embodiment of the invention prohibits any hot content from being pushed to the target user; under the condition that the pushing times do not exceed the preset threshold, the embodiment of the invention responds to the trigger request and pushes the target hot content matched with the attribute information of the target user.

According to the embodiment, whether the pushing times of the hot content pushed by the target user exceeds the preset threshold value or not is judged, and the hot content is forbidden to be pushed to the target user under the condition that the pushing times exceeds the preset threshold value, so that the aim that the target user is set with a pushing frequency limit every day is achieved, troubles caused by frequent pushing of the hot content to the target user are avoided, and the use experience of the user can be improved.

it should be noted that the hot content push method in the embodiment of the present invention may be applied to the field of operation and popularization of hot videos, and may also be applied to the field of operation and popularization of hot news, hot songs, and the like. The following describes an operation and popularization scheme of the hotspot video in detail with reference to the following preferred embodiments.

The invention also provides a preferred embodiment, which provides a semi-automatic hotspot operating system, aiming at realizing the semi-automatic operation of hotspot events, aiming at some hotspot contents, through the hot tag configuration, a machine automatically selects a hotspot video of specific contents, and puts the hotspot video to a user with specific interest in a video channel.

This semi-automatization hotspot operating system mainly faces two parts of personnel:

(1) A client user: when a client user browses a video channel, the hotspot video in a specific effective time range under the hotspot event matched with the user portrait can be recommended to the client user by matching the user portrait with the relevance of the current hotspot event. Here, the user figure corresponds to the attribute information of the user in the above embodiment of the present invention.

(2) Operation editors: the operation editor can be responsible for editing the hot event to be operated, and mainly comprises the following steps: the effective time of the hotspot event can be a specific period of time or a period of time; the target users of the hot events are mainly judged according to the user portrait, for example, the score of a certain label in the portrait is larger than a specific threshold value or a certain video public number is subscribed; the content source of the hot spot time mainly comprises a certain video public number or video clips and the like.

Fig. 3 is a schematic diagram of the architecture of a semi-automatic hotspot operating system according to a preferred embodiment of the present invention, and as shown in fig. 3, the semi-automatic hotspot operating system mainly includes the following subsystems:

The hotspot operation management background, the operation editor may perform editing configuration on the hotspot operation management background, as shown in fig. 4, the operation editor may perform the following configuration on a hotspot event on the hotspot operation management background: (1) adding event operation rules, which may include configuring a tag corresponding to an event, for example, an ID or a name of the tag; (2) video source configuration, which may include configuring video from the following albums or issue text from the following OM authors; (3) releasing user selections, which may include configuring whether to push all users, configuring conditions that a user representation meets, and including a plurality of tag attributes, such as tag interests, in the user representation; (4) the time period configuration may include configuring the overall start time of the event, the overall end time of the event, and whether the event has periodicity, and if the event has periodicity, the week configuration, the period start time, the duration, etc. are also required; (5) the event is in the on state. It should be noted that, through the hotspot operation management background, the operation editor may configure the effective hotspot operation event, including the effective time, the target user, the content source, and other information, and may also perform other operations, such as video recommendation configuration, operation data statistics, user portrait configuration, real-time data statistics, and the like, on the hotspot operation management background.

The database DB is preset, and the information of the effective time, the target user, the content source and the like of the effective hot spot operation event configured by the operation editor on the hot spot operation management background can be stored in the DB, wherein the DB can provide relevant information of the target user of the configured hot spot operation event for the user portrait and the hot spot event matching system, and can also provide relevant information of the content source of the configured hot spot operation event for the hot spot event content generating system.

The user hotspot operation system can receive a request initiated by a client user, firstly performs frequency control on the client user when the request is received, and specifically can set daily frequency limit for the client user so as to avoid the trouble of operating videos to the user. The frequency control procedure has been described in detail in the above alternative embodiments of the present invention, and is not described herein again.

the user hot spot operation system can acquire the user portrait and transmit the acquired user portrait to the user portrait and hot spot event matching system, the user portrait and hot spot event matching system can search the hot spot event matched with the user portrait from the DB according to the received user portrait of the client user, and the searched hot spot event is returned to the user hot spot operation system. It should be noted here that the user portrait and hotspot event matching system may acquire a hotspot event of the current operation configuration, perform screening and filtering according to the effective time of the hotspot event, then acquire portrait information of the user, match tags and classifications on the portrait, and return to a hotspot event list with the user as a target user.

The user hotspot operation system can maintain the video content index of the hotspot event, periodically perform data synchronization from the DB in a data index mode of Hash + LinkTable, acquire a hotspot event list matched with a client user, then acquire an effective video list under each hotspot event, sort according to a certain rule (mainly considering diversity and matching degree), and then return to the client user.

the hot event content generation system can acquire the hot events configured by current operation editors, and pull and generate video lists under the respective hot events according to the content sources and the effective time of the hot events; if the video album is from a certain video album, judging whether the video production time is in accordance with the expectation; if the video comes from a certain CP author, matching is needed according to the title of the video and the current hotspot, and only the video which is matched with the current hotspot and is produced at the time can enter the video index of the hotspot event.

The video exposure filtering system can perform exposure filtering on the video which is watched by the user, so that repeated release to the user is avoided.

Based on the semi-automatic hotspot operation system shown in fig. 3, automatic delivery of a hotspot operation video can be realized, and a delivery process of the hotspot operation video can be specifically described as shown in fig. 5: firstly, a semi-automatic hotspot operation system controls frequency; then acquiring a hotspot event list matched with the user, specifically, acquiring a user portrait, periodically and asynchronously acquiring hotspot configuration information, and acquiring a hotspot event list matched with the user portrait according to the configuration information; then periodically and asynchronously acquiring an effective video list under a hotspot event, specifically, periodically and asynchronously acquiring hotspot configuration information, and acquiring a video of a video library according to the configuration information; and then carrying out exposure filtering on the effective video under the hotspot event matched by the user.

It should be noted that, since one user may match multiple hot spot events, if the valid video lists under multiple hot spot events are pulled in batch online each time, the network overhead is high, and the performance requirement on the hot spot video indexing system is also high. Therefore, the preferred embodiment reduces unnecessary network overhead by storing the video index of the hot event in the local memory of the hot recommendation system, and provides efficient data search and update support by the data index mode of Hash + LinkTable. It should be noted that the hotspot recommendation system here is the same as the user hotspot operation system in fig. 3.

specific implementations may be described as:

The hot event content generating system periodically pulls the configured valid hot event list from the DB, generates a corresponding valid video list for each hot event, and then stores the valid video list in the DB, as shown in fig. 3, and at the same time, may also assign a corresponding globally unique version number to the video content generated in this period, as shown in fig. 6. And the hot spot recommendation system updates the latest version of data from the DB to a local memory regularly. In consideration of the video validity period, in order to ensure timely clearing of expired videos, two storage buffers are constructed in a memory, when a full-scale video index of the latest version is loaded into a new Buffer, the index is read and switched to the new Buffer, and a complete list of another Buffer which is invalid before is cleared, wherein data in each Buffer is stored in a Hash + Linktable mode, so that not only is quick index search of the memory level ensured, but also a solution for video updating and elimination is provided. The specific data structure stored in the local memory is shown in fig. 7, the Index points to the currently valid readable Buffer, and the current latest data version number is the version number of the data stored in the currently valid readable Buffer.

The semi-automatic hotspot operation system of the preferred embodiment can bring the following beneficial effects:

1. the operation cost is reduced. The operation cost of operation editors can be greatly reduced, and particularly for the periodical comprehensive skill popular operation popularization, the operation insertion of the popular video is automatically completed by machine calculation without continuously participating in each popular period.

2. The user experience is improved. Because in the operation and promotion process of the popular video, the matching engagement degree of the user behavior portraits is greatly considered, the playing amount, the playing time and the like brought by the operation video are greatly improved.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.

Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.

example 2

according to the embodiment of the invention, the invention further provides a hot content pushing device for implementing the hot content pushing method. Fig. 8 is a schematic diagram of an alternative hot content pushing apparatus according to an embodiment of the present invention, and as shown in fig. 8, the apparatus may include:

a first receiving unit 22, configured to receive a trigger request, where the trigger request is used to instruct to push target hotspot content to a target user, and the trigger request includes attribute information of the target user; the searching unit 24 is configured to search a target hotspot event from the multiple hotspot events according to the attribute information of the target user, where the configuration information of the target hotspot event includes attribute information of a user to be pushed, and the attribute information of the user to be pushed matches with the attribute information of the target user; a first obtaining unit 26, configured to obtain target hotspot content corresponding to a target hotspot event; and a pushing unit 28, configured to push the target hotspot content to the target user.

It should be noted that the first receiving unit 22 in this embodiment may be configured to execute step S202 in embodiment 1 of this application, the searching unit 24 in this embodiment may be configured to execute step S204 in embodiment 1 of this application, the first obtaining unit 26 in this embodiment may be configured to execute step S206 in embodiment 1 of this application, and the pushing unit 28 in this embodiment may be configured to execute step S208 in embodiment 1 of this application.

it should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of embodiment 1 described above. It should be noted that the modules described above as a part of the apparatus may operate in a hardware environment as shown in fig. 1, and may be implemented by software or hardware.

As an alternative embodiment, as shown in fig. 9, the hot content pushing apparatus of this embodiment may further include: a second receiving unit 21, configured to receive configuration information of a plurality of preconfigured hotspot events before receiving the trigger request, where the configuration information includes at least one of: identification information of the hotspot event; the source information of the hot content corresponding to the hot event; attribute information of a user to be pushed; the validation period of the hotspot event.

it should be noted that the second receiving unit 21 in this embodiment may be configured to execute step S201 in embodiment 1 of this application.

As an alternative embodiment, as shown in fig. 10, the search unit 24 may include: the searching module 242 is configured to search for a hotspot event meeting the following conditions from the plurality of hotspot events, and take the hotspot event meeting the following conditions as a target hotspot event: attribute information of a user to be pushed in the configuration information of the hotspot event is matched with attribute information of a target user; the time at which the trigger request is received falls within the validation period of the hotspot event.

It should be noted that the searching module 242 in this embodiment may be configured to execute step S2042 in embodiment 1 of this application.

as an alternative embodiment, as shown in fig. 11, the first obtaining unit 26 may include: a first obtaining module 262, configured to obtain a plurality of hot content according to source information of the hot content corresponding to the target hot event; a second obtaining module 264, configured to obtain production times of multiple hot content respectively; the screening module 266 is configured to screen out, from the multiple hot content items, hot content items whose production time falls within the effective time period of the target hot event, and use the hot content items whose production time falls within the effective time period of the target hot event as the target hot content items.

It should be noted that the first obtaining module 262 in this embodiment may be configured to execute step S2062 in embodiment 1 of this application, the second obtaining module 264 in this embodiment may be configured to execute step S2064 in embodiment 1 of this application, and the screening module 266 in this embodiment may be configured to execute step S2066 in embodiment 1 of this application.

As an alternative embodiment, as shown in fig. 12, the target hot content may include a plurality of hot contents, where the hot content pushing apparatus of this alternative embodiment may further include: the first determining unit 271 is configured to determine whether hot content that has been pushed to a target user exists in the multiple hot contents after the target hot content corresponding to the target hot event is acquired; the deleting unit 272 is configured to delete the hot content that has been pushed to the target user from the multiple hot contents when the hot content that has been pushed to the target user exists in the multiple hot contents, and push the hot content that has not been pushed to the target user.

It should be noted that the first determining unit 271 in this embodiment may be configured to execute step S2071 in embodiment 1 of this application, and the deleting unit 272 in this embodiment may be configured to execute step S2072 in embodiment 1 of this application.

as an alternative embodiment, as shown in fig. 13, the target hot content may include a plurality of hot contents, where the hot content pushing apparatus of this embodiment may further include: the sorting unit 273 is configured to, after obtaining the target hotspot content corresponding to the target hotspot event, sort the multiple hotspot contents according to a preset rule to obtain the sorted target hotspot content.

it should be noted that the sorting unit 273 in this embodiment may be configured to execute step S2073 in embodiment 1 of the present application.

As an alternative embodiment, as shown in fig. 14, the hot content pushing apparatus of this embodiment may further include: the storage unit 274 is configured to store the target hotspot content in a preset database after acquiring the target hotspot content corresponding to the target hotspot event, and assign a version number to the target hotspot content; the updating unit 275 is configured to update the target hotspot content stored in the preset database to the local memory according to a preset time interval.

It should be noted that the storage unit 274 in this embodiment may be configured to execute step S2074 in embodiment 1 of this application, and the updating unit 275 in this embodiment may be configured to execute step S2075 in embodiment 1 of this application.

as an alternative embodiment, as shown in fig. 15, the local storage may include: a first cache and a second cache, where the target hot content stored in the first cache is marked as a target hot content of a failed version, the target hot content stored in the second cache is marked as a target hot content of a current version, and the index identifier points to the second cache, where the updating unit 275 may include: a determining module 2752, configured to determine, according to a preset time interval, whether a version number of the target hotspot content of the current version is lower than a version number of the target hotspot content stored in a preset database; the processing module 2754 is configured to, when the version number of the target hotspot content of the current version is lower than the version number of the target hotspot content stored in the preset database, erase the target hotspot content of the invalidated version stored in the first cache, store the target hotspot content stored in the preset database in the first cache, where the index identifier points to the first cache, mark the target hotspot content stored in the first cache as the target hotspot content of the current version, and mark the target hotspot content stored in the second cache as the target hotspot content of the invalidated version.

It should be noted that the determining module 2752 in this embodiment may be used to execute step S20752 in embodiment 1 of this application, and the processing module 2754 in this embodiment may be used to execute step S20754 in embodiment 1 of this application.

as an alternative embodiment, as shown in fig. 16, the hot content pushing apparatus of this embodiment may further include: a second obtaining unit 232, configured to obtain, after receiving the trigger request, pushing times for pushing the hot content to the target user; a second judging unit 234, configured to judge whether the pushing frequency exceeds a predetermined threshold; a prohibiting unit 236, configured to prohibit pushing the hot content to the target user if the number of times of pushing exceeds a predetermined threshold.

It should be noted that the second acquiring unit 232 in this embodiment may be configured to execute step S2032 in embodiment 1 of this application, the second determining unit 234 in this embodiment may be configured to execute step S2034 in embodiment 1 of this application, and the prohibiting unit 236 in this embodiment may be configured to execute step S2036 in embodiment 1 of this application.

through the module, the purpose of automatically pushing the associated hot content to the user is achieved, the technical problem that the hot content pushing efficiency is low due to the fact that the hot content is manually configured to be pushed in the related technology is solved, and the technical effect of improving the hot content pushing efficiency is achieved.

Example 3

according to the embodiment of the invention, the invention also provides a server or a terminal for implementing the hot content pushing method.

fig. 17 is a block diagram of a terminal according to an embodiment of the present invention, and as shown in fig. 17, the terminal may include: one or more processors 201 (only one of which is shown), a memory 203, and a transmission device 205 (such as the transmission device in the above embodiment), as shown in fig. 17, the terminal may further include an input/output device 207.

the memory 203 may be configured to store software programs and modules, such as program instructions/modules corresponding to the hot content pushing method and apparatus in the embodiments of the present invention, and the processor 201 executes various functional applications and data processing by running the software programs and modules stored in the memory 203, that is, implements the hot content pushing method. The memory 203 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 203 may further include memory located remotely from the processor 201, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

the transmission device 205 is used for receiving or sending data via a network, and can also be used for data transmission between a processor and a memory. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 205 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 205 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

Wherein the memory 203 is specifically used for storing application programs.

The processor 201 may call the application stored in the memory 203 via the transmission means 205 to perform the following steps: receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user; searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user; acquiring target hotspot content corresponding to the target hotspot event; and pushing the target hotspot content to the target user.

The processor 201 is further configured to perform the following steps: before receiving a trigger request, receiving configuration information of a plurality of pre-configured hotspot events, wherein the configuration information comprises at least one of the following: identification information of the hotspot event; the source information of the hot content corresponding to the hot event; attribute information of a user to be pushed; the validation period of the hotspot event.

the processor 201 is further configured to perform the following steps: searching hot events meeting the following conditions from the plurality of hot events, and taking the hot events meeting the following conditions as target hot events: attribute information of a user to be pushed in the configuration information of the hotspot event is matched with attribute information of a target user; the time at which the trigger request is received falls within the validation period of the hotspot event.

The processor 201 is further configured to perform the following steps: acquiring a plurality of hot contents according to the source information of the hot contents corresponding to the target hot event; respectively acquiring the production time of a plurality of hot contents; and screening out hot content with the production time within the effective time period of the target hot event from the plurality of hot content, and taking the hot content with the production time within the effective time period of the target hot event as the target hot content.

the processor 201 is further configured to perform the following steps: the target hot content comprises a plurality of hot contents, wherein after the target hot content corresponding to the target hot event is obtained, whether the hot contents pushed to the target user exist in the plurality of hot contents is judged; and under the condition that the hot content which is pushed to the target user exists in the hot contents, deleting the hot contents which are pushed to the target user from the hot contents, and pushing the hot contents which are not pushed to the target user.

The processor 201 is further configured to perform the following steps: the target hot content comprises a plurality of hot contents, wherein after the target hot content corresponding to the target hot event is obtained, the plurality of hot contents are sequenced according to a preset rule to obtain the sequenced target hot content.

The processor 201 is further configured to perform the following steps: after target hotspot content corresponding to the target hotspot event is obtained, storing the target hotspot content in a preset database, and distributing a version number to the target hotspot content; and updating the target hotspot content stored in the preset database to the local memory according to a preset time interval.

the processor 201 is further configured to perform the following steps: the local memory includes: the system comprises a first cache and a second cache, wherein the target hot content stored in the first cache is marked as the target hot content of a failed version, the target hot content stored in the second cache is marked as the target hot content of a current version, an index identifier points to the second cache, and whether the version number of the target hot content of the current version is lower than the version number of the target hot content stored in a preset database or not is judged according to a preset time interval; under the condition that the version number of the target hot content of the current version is lower than the version number of the target hot content stored in the preset database, the target hot content of the invalidated version stored in the first cache is erased, the target hot content stored in the preset database is stored in the first cache, the index identification points to the first cache, the target hot content stored in the first cache is marked as the target hot content of the current version, and the target hot content stored in the second cache is marked as the target hot content of the invalidated version.

The processor 201 is further configured to perform the following steps: after receiving the trigger request, acquiring the pushing times of pushing the hot content to the target user; judging whether the pushing times exceed a preset threshold value or not; and when the pushing times exceed a preset threshold value, prohibiting the hot content from being pushed to the target user.

The embodiment of the invention provides a hot content pushing scheme. The target hotspot event matched with the attribute information of the target user is searched from the plurality of preset hotspot events, and the target hotspot content corresponding to the searched target hotspot event matched with the user attribute is pushed to the target user, so that the aim of automatically pushing the hotspot content associated with the target hotspot event to the user is fulfilled, the technical problem that the hotspot content pushing efficiency is low due to the fact that the hotspot content is manually configured and pushed in the related technology is solved, and the technical effect of improving the hotspot content pushing efficiency is achieved.

Optionally, the specific examples in this embodiment may refer to the examples described in embodiment 1 and embodiment 2, and this embodiment is not described herein again.

It can be understood by those skilled in the art that the structure shown in fig. 17 is only an illustration, and the terminal may be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a Mobile Internet Device (MID), a PAD, etc. Fig. 17 is a diagram illustrating the structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 17, or have a different configuration than shown in FIG. 17.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

example 4

The embodiment of the invention also provides a storage medium. Optionally, in this embodiment, the storage medium may be used to execute a program code of the hotspot content push method.

Optionally, in this embodiment, the storage medium may be located on at least one of a plurality of network devices in a network shown in the above embodiment.

Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:

S1, receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user;

s2, searching a target hotspot event from the plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user;

S3, acquiring target hotspot content corresponding to the target hotspot event;

and S4, pushing the target hotspot content to the target user.

Optionally, the storage medium is further arranged to store program code for performing the steps of: before receiving a trigger request, receiving configuration information of a plurality of pre-configured hotspot events, wherein the configuration information comprises at least one of the following: identification information of the hotspot event; the source information of the hot content corresponding to the hot event; attribute information of a user to be pushed; the validation period of the hotspot event.

optionally, the storage medium is further arranged to store program code for performing the steps of: searching hot events meeting the following conditions from the plurality of hot events, and taking the hot events meeting the following conditions as target hot events: attribute information of a user to be pushed in the configuration information of the hotspot event is matched with attribute information of a target user; the time at which the trigger request is received falls within the validation period of the hotspot event.

Optionally, the storage medium is further arranged to store program code for performing the steps of: acquiring a plurality of hot contents according to the source information of the hot contents corresponding to the target hot event; respectively acquiring the production time of a plurality of hot contents; and screening out hot content with the production time within the effective time period of the target hot event from the plurality of hot content, and taking the hot content with the production time within the effective time period of the target hot event as the target hot content.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the target hot content comprises a plurality of hot contents, wherein after the target hot content corresponding to the target hot event is obtained, whether the hot contents pushed to the target user exist in the plurality of hot contents is judged; and under the condition that the hot content which is pushed to the target user exists in the hot contents, deleting the hot contents which are pushed to the target user from the hot contents, and pushing the hot contents which are not pushed to the target user.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the target hot content comprises a plurality of hot contents, wherein after the target hot content corresponding to the target hot event is obtained, the plurality of hot contents are sequenced according to a preset rule to obtain the sequenced target hot content.

optionally, the storage medium is further arranged to store program code for performing the steps of: after target hotspot content corresponding to the target hotspot event is obtained, storing the target hotspot content in a preset database, and distributing a version number to the target hotspot content; and updating the target hotspot content stored in the preset database to the local memory according to a preset time interval.

Optionally, the storage medium is further arranged to store program code for performing the steps of: the local memory includes: the system comprises a first cache and a second cache, wherein the target hot content stored in the first cache is marked as the target hot content of a failed version, the target hot content stored in the second cache is marked as the target hot content of a current version, an index identifier points to the second cache, and whether the version number of the target hot content of the current version is lower than the version number of the target hot content stored in a preset database or not is judged according to a preset time interval; under the condition that the version number of the target hot content of the current version is lower than the version number of the target hot content stored in the preset database, the target hot content of the invalidated version stored in the first cache is erased, the target hot content stored in the preset database is stored in the first cache, the index identification points to the first cache, the target hot content stored in the first cache is marked as the target hot content of the current version, and the target hot content stored in the second cache is marked as the target hot content of the invalidated version.

Optionally, the storage medium is further arranged to store program code for performing the steps of: after receiving the trigger request, acquiring the pushing times of pushing the hot content to the target user; judging whether the pushing times exceed a preset threshold value or not; and when the pushing times exceed a preset threshold value, prohibiting the hot content from being pushed to the target user.

Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

the above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.

in the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

in the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims

1. A hotspot content pushing method is characterized by comprising the following steps:

receiving a trigger request, wherein the trigger request is used for indicating that target hotspot content is pushed to a target user, and the trigger request comprises attribute information of the target user;

Searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user;

Acquiring the target hotspot content corresponding to the target hotspot event;

Storing the target hot content in a preset database, and distributing a version number to the target hot content;

updating the target hotspot content stored in the preset database to a local memory according to a preset time interval;

pushing the target hotspot content to the target user;

wherein the local memory comprises: the system comprises a first cache and a second cache, wherein target hot content stored in the first cache is marked as target hot content of a failed version, target hot content stored in the second cache is marked as target hot content of a current version, and an index identifier points to the second cache;

Wherein the updating the target hotspot content stored in the preset database to a local memory according to a preset time interval comprises: judging whether the version number of the target hot content of the current version is lower than the version number of the target hot content stored in the preset database or not according to the preset time interval; and under the condition that the version number of the target hot content of the current version is lower than the version number of the target hot content stored in the preset database, erasing the target hot content of the invalidated version stored in the first cache, storing the target hot content stored in the preset database in the first cache, wherein the index identifier points to the first cache, and marking the target hot content stored in the first cache as the target hot content of the current version, and marking the target hot content stored in the second cache as the target hot content of the invalidated version.

2. The method of claim 1, wherein prior to said receiving a trigger request, the method further comprises:

Receiving pre-configured configuration information of the plurality of hotspot events, wherein the configuration information comprises at least one of the following:

Identification information of the hotspot event;

The source information of the hot content corresponding to the hot event;

Attribute information of a user to be pushed;

A validation time period for the hotspot event.

3. The method of claim 2, wherein the searching for the target hotspot event from the plurality of hotspot events according to the attribute information of the target user comprises:

Searching for a hotspot event meeting the following conditions from the plurality of hotspot events, and taking the hotspot event meeting the following conditions as the target hotspot event:

Attribute information of a user to be pushed in the configuration information of the hotspot event is matched with the attribute information of the target user;

The time when the trigger request is received falls within the validation time period of the hotspot event.

4. The method of claim 2, wherein the obtaining the target hotspot content corresponding to the target hotspot event comprises:

acquiring a plurality of hot contents according to the source information of the hot contents corresponding to the target hot event;

Respectively acquiring the production time of the plurality of hot spot contents;

and screening out hot content with the production time within the effective time period of the target hot event from the plurality of hot content, and taking the hot content with the production time within the effective time period of the target hot event as the target hot content.

5. the method of claim 1, wherein the target hotspot content comprises a plurality of hotspot contents, and wherein after the obtaining of the target hotspot content corresponding to the target hotspot event, the method further comprises:

Judging whether the hot content pushed to the target user exists in the hot contents or not;

And under the condition that the hot content which is pushed to the target user exists in the hot contents, deleting the hot contents which are pushed to the target user from the hot contents, and pushing the hot contents which are not pushed to the target user.

6. the method of claim 1, wherein the target hotspot content comprises a plurality of hotspot contents, and wherein after the obtaining of the target hotspot content corresponding to the target hotspot event, the method further comprises:

And sequencing the plurality of hot contents according to a preset rule to obtain the sequenced target hot contents.

7. The method of claim 1, wherein after said receiving a trigger request, the method further comprises:

Acquiring the pushing times of pushing the hot content to the target user;

Judging whether the pushing times exceed a preset threshold value or not;

And when the pushing times exceed the preset threshold value, prohibiting hot content from being pushed to the target user.

8. A hot content pushing apparatus, comprising:

A first receiving unit, configured to receive a trigger request, where the trigger request is used to instruct a target user to push target hotspot content, and the trigger request includes attribute information of the target user;

the searching unit is used for searching a target hotspot event from a plurality of hotspot events according to the attribute information of the target user, wherein the configuration information of the target hotspot event comprises the attribute information of the user to be pushed, and the attribute information of the user to be pushed is matched with the attribute information of the target user;

A first obtaining unit, configured to obtain the target hotspot content corresponding to the target hotspot event;

The storage unit is used for storing the target hot content in a preset database after the target hot content corresponding to the target hot event is obtained, and distributing a version number to the target hot content;

The updating unit is used for updating the target hotspot content stored in the preset database into a local memory according to a preset time interval;

The pushing unit is used for pushing the target hotspot content to the target user;

wherein the update unit includes: the judging module is used for judging whether the version number of the target hot content of the current version is lower than the version number of the target hot content stored in the preset database or not according to the preset time interval; a processing module, configured to erase the invalidated version of the target hotspot content stored in the first cache, store the target hotspot content stored in the preset database in the first cache, where the index identifier points to the first cache, and mark the target hotspot content stored in the first cache as the target hotspot content of the current version, and mark the target hotspot content stored in the second cache as the invalidated version of the target hotspot content, when the version number of the target hotspot content of the current version is lower than the version number of the target hotspot content stored in the preset database.

9. The apparatus of claim 8, further comprising:

A second receiving unit, configured to receive, before the receiving of the trigger request, pre-configured configuration information of the plurality of hotspot events, where the configuration information includes at least one of:

identification information of the hotspot event;

the source information of the hot content corresponding to the hot event;

Attribute information of a user to be pushed;

a validation time period for the hotspot event.

10. the apparatus of claim 9, wherein the lookup unit comprises:

The searching module is used for searching the hot events meeting the following conditions from the plurality of hot events, and taking the hot events meeting the following conditions as the target hot events:

11. the apparatus of claim 9, wherein the first obtaining unit comprises:

the first acquisition module is used for acquiring a plurality of hot contents according to the source information of the hot contents corresponding to the target hot event;

the second acquisition module is used for respectively acquiring the production time of the plurality of hot spot contents;

And the screening module is used for screening the hot contents with the production time within the effective time period of the target hot event from the hot contents, and taking the hot contents with the production time within the effective time period of the target hot event as the target hot contents.

12. The apparatus of claim 8, wherein the target hot content comprises a plurality of hot content, and wherein the apparatus further comprises:

a first determining unit, configured to determine, after the target hotspot content corresponding to the target hotspot event is obtained, whether a hotspot content already pushed to the target user exists in the multiple hotspot contents;

A deleting unit, configured to delete the hot content already pushed to the target user from the multiple hot contents when the hot content already pushed to the target user exists in the multiple hot contents, and push the hot content not already pushed to the target user.

13. The apparatus of claim 8, wherein the target hot content comprises a plurality of hot content, and wherein the apparatus further comprises:

and the ordering unit is used for ordering the plurality of hot contents according to a preset rule after the target hot contents corresponding to the target hot event are obtained, so as to obtain the ordered target hot contents.

14. the apparatus of claim 8, further comprising:

a second obtaining unit, configured to obtain, after receiving the trigger request, push times for pushing the hotspot content to the target user;

The second judging unit is used for judging whether the pushing times exceed a preset threshold value or not;

And the prohibiting unit is used for prohibiting hot content from being pushed to the target user under the condition that the pushing times exceed the preset threshold value.

15. a computer-readable storage medium, in which a computer program is stored, which computer program, when running, performs the method of any one of claims 1 to 7.