CN113901316A - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9536—Search customisation based on social or collaborative filtering
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
The disclosure provides an information pushing method and device, electronic equipment and a storage medium, and relates to the technical field of internet application, in particular to the field of information processing. The specific implementation scheme is as follows: applied to the push end, comprising: acquiring target information to be pushed, and determining information classification corresponding to the target information; determining each user to be pushed corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user; and aiming at each user to be pushed corresponding to the target information, pushing the target information to the user to be pushed based on the pushing parameters of the user to be pushed. The information is pushed to each user to be pushed corresponding to the target information.
Description
Technical Field
The present disclosure relates to the field of internet application technologies, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.
Background
Various information needs to be touched to a user in time in the running process of the application software, so that the blockage of a pushing channel and the delay of information pushing are avoided, and the use experience of the user is further influenced. In the prior art, asynchronous storage and consumption are usually utilized, information is only sent to an information queue in a production process, and the information is taken out from the information queue in a consumption process for subsequent processing, so that the coupling between an information sending party and an information receiving party is reduced to complete information push.
Disclosure of Invention
The disclosure provides an information pushing method, an information pushing device, electronic equipment and a storage medium.
According to an aspect of the present disclosure, there is provided an information pushing method, including:
acquiring target information to be pushed, and determining information classification corresponding to the target information;
determining each user to be pushed corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user;
and aiming at each user to be pushed corresponding to the target information, pushing the target information to the user to be pushed based on the pushing parameters of the user to be pushed.
According to another aspect of the present disclosure, there is provided an information pushing apparatus including:
the information acquisition module is used for acquiring target information to be pushed and determining information classification corresponding to the target information;
the to-be-pushed user determining module is used for determining each to-be-pushed user corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user;
and the information pushing module is used for pushing the target information to each user to be pushed corresponding to the target information based on the pushing parameters of the user to be pushed.
The information pushing method provided by the disclosure determines each to-be-pushed user corresponding to each to-be-pushed target information by using the corresponding relation between the preset information classification and the user vertical classification, and can realize pushing the target information to the to-be-pushed user based on the pushing parameters of the to-be-pushed user for each to-be-pushed user corresponding to the target information.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
fig. 1 is a schematic flow chart of a first embodiment of an information push method provided according to the present disclosure;
fig. 2 is a schematic flowchart of one possible implementation manner of step S12 in the information pushing method provided according to the present disclosure;
fig. 3 is a flowchart illustrating a possible implementation manner of step S13 in the information pushing method provided according to the present disclosure;
fig. 4 is a flowchart illustrating a second embodiment of an information push method provided by the present disclosure;
fig. 5 is a schematic flow chart of a third embodiment of an information pushing method provided according to the present disclosure;
fig. 6 is a signaling flow diagram of an information push system provided in accordance with the present disclosure;
FIG. 7 is a schematic structural diagram of an information pushing device provided according to the present disclosure;
fig. 8 is a block diagram of an electronic device for implementing an information pushing method according to an embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure are described below with reference to the accompanying drawings, in which various details of the embodiments of the disclosure are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
In the related technology, most application software uses a third-party pushing platform to push received interaction behaviors such as private letters, comments, praise, collection and the like and popular information with a large click amount on a network to a user, and the pushing mode is single and deficient and is difficult to push the personalized content with real pertinence to the user.
In order to solve this problem, the present disclosure provides an information pushing method, including:
acquiring target information to be pushed, and determining information classification corresponding to the target information;
determining each user to be pushed corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user;
and aiming at each user to be pushed corresponding to the target information, pushing the target information to the user to be pushed based on the pushing parameters of the user to be pushed.
Therefore, by applying the information pushing method provided by the present disclosure, the user vertical category corresponding to the target information is determined according to the corresponding relationship between the information category and the user vertical category, and then a plurality of users to be pushed corresponding to the target information are obtained according to the determined user vertical category, so as to push according to the pushing parameters of each user to be pushed. The user vertical classes can carry out detailed classification on each user to be pushed, corresponding target information is pushed based on the user vertical classes of the users to be pushed, and the users can be pushed in a targeted manner in a personalized manner, so that the users can be ensured to receive really interesting information.
In the related technology, when a user starts an application program each time, the information pushed to the user is searched by taking the user as a search basis, and even if the information needing to be pushed by a pushing end is not updated, the information pushed to the user still needs to be calculated when the user starts each time; in the disclosure, the information is used as a search basis to search the user to be pushed corresponding to the information, and the user needing to push the information is calculated when new information is generated, so that the consumption of computing resources in the pushing process can be reduced, and the information pushing efficiency is improved.
The information push method provided by the present disclosure is explained in detail by specific embodiments below.
The method of the embodiment of the disclosure is applied to the intelligent terminal, can be implemented by the intelligent terminal, and in the actual use process, the intelligent terminal can be a computer, an intelligent mobile phone and the like.
Referring to fig. 1, fig. 1 is a schematic flowchart of an information pushing method according to an embodiment of the present disclosure, including the following steps S11-S13.
Step S11: acquiring target information to be pushed, and determining information classification corresponding to the target information.
The target information is information to be pushed to the user, and comprises news events, hot topics, money bursting articles, character dynamics, product information and the like. The internet generates a lot of information during a period of time, but not all of the information needs to be pushed to the user. In one example, the information may be determined in advance, and when the information needs to be pushed to the user, the information is determined as the target information. Specifically, the judgment basis for judging whether the information needs to be pushed to the user may be the content of the information or the click rate of the information. For example, the content of the information meets the trigger condition of being pushed, or the click rate of the information exceeds the preset click rate threshold value.
The information classification can be used as the attribute of the information to indicate the category to which the content of the information belongs. For example, when the information is product information related to an electronic product, the information classification of the information can be the electronic product; when the information is a pop article in the aspect of emotion, the information classification of the information can be emotion. The same information category includes a plurality of information. The information classification can be preset based on the content of various information in the internet, so that the information of different types of content can be represented by different information classifications. Meanwhile, the information under the information classification can be obtained by inquiring the information classification.
When the target information is obtained, the information classification of the target information can be obtained at the same time, so as to obtain the category of the content of the target information.
Step S12: and determining each user to be pushed corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user.
As mentioned above, the information classification may indicate the category to which the information belongs. The user vertical class may then represent the class to which the user belongs. The user vertical classification is the pre-classification of the users based on different characteristics of various users, and the characteristics of the users can be speeches, articles and the like published by the users and can also be different attitudes of the users on information classified by different information. In an example, in an authoring-type application, a user vertical may be a classification of a user based on the content of an article authored by the user, a published utterance, or the like. Multiple users are included in the same user profile.
Because the information classification and the user vertical classification are preset, the information classification and the user vertical classification can be matched in advance to obtain the corresponding relation between the preset information classification and the user vertical classification. For example, when the information is classified as emotion, the corresponding user vertical may be an emotion user.
In one example, the correspondence between the information category and the user vertical category may be stored in a channel-vertical category mapping table, and the information category and the user vertical category may correspond to each other in the channel-vertical category mapping table. When the information classification of the target information is determined, the corresponding user vertical class can be directly obtained in the channel-vertical class mapping table.
In an example, in an authoring application, the article or the published utterance created by the user may be information, and the information may be target information when the information is determined to be required to be pushed to the user.
When the target information and the information classification of the target information are determined, the user vertical class corresponding to the information classification of the target information can be determined according to the preset corresponding relation between the information classification and the user vertical class. According to the user verticality of each user, each user to be pushed corresponding to the target information can be determined, namely the user to be pushed with the target information. In one example, the determined users to be pushed may be all users in the user vertical class corresponding to the information class in which the target information is located.
Step S13: and aiming at each user to be pushed corresponding to the target information, pushing the target information to the user to be pushed based on the pushing parameters of the user to be pushed.
As mentioned above, the user vertical corresponding to the information classification of the target information may include a plurality of users to be pushed. For each user to be pushed, the device environment, the version of the application software, the setting for the application software, and the like used by the user to be pushed may be different, and thus the pushing parameters of each user to be pushed may be different. When the target information is pushed to the user to be pushed, pushing is carried out to the user to be pushed based on the pushing parameters of the user to be pushed.
Therefore, by applying the information pushing method provided by the present disclosure, the user vertical category corresponding to the target information is determined according to the corresponding relationship between the information category and the user vertical category, and then a plurality of users to be pushed corresponding to the target information are obtained according to the determined user vertical category, so as to push according to the pushing parameters of each user to be pushed. The user vertical classes can carry out detailed classification on each user to be pushed, corresponding target information is pushed based on the user vertical classes of the users to be pushed, and the users can be pushed in a targeted manner in a personalized manner, so that the users can be ensured to receive really interesting information. Compared with the method that the information pushed to the user is searched by taking the user as the search basis when the user starts the application program every time, the method and the system for pushing the information search the user to be pushed corresponding to the information by taking the information as the search basis in the disclosure can calculate the user needing to push the information when new information is generated, so that the consumption of computing resources in the pushing process can be reduced, and the information pushing efficiency is improved.
In a possible implementation manner, referring to fig. 2, the step S12 determining each user to be pushed corresponding to the target information according to the preset correspondence between the information classification and the user vertical class of each user includes:
step S21: and determining the user vertical classes corresponding to the information classification of the target information according to the corresponding relation between the preset information classification and the user vertical classes to obtain the target user vertical classes.
Step S22: and selecting each month-living user from all users with the user vertical class as the target user vertical class to obtain all to-be-pushed users corresponding to the target information.
The monthly users are users with the activity degree exceeding a preset activity degree threshold value.
The target user vertical category is a user vertical category corresponding to the information category of the target information, and as mentioned above, the same user vertical category may include a plurality of users, and the target user vertical category may include a plurality of users. However, not all users in the target user profile need to be pushed with target information. In this embodiment, a plurality of monthly subscribers can be selected from the subscribers included in the vertical category of the target subscriber as the subscribers to be pushed corresponding to the target information.
The activity of the user indicates how frequently the user uses the corresponding application, and for example, the activity of the user may be obtained by the number of times the user gets online or posts within a unit time period, or the like. The preset activity threshold can be set according to practical situations in a self-defined mode, for example, the preset activity threshold can be that the user is on line 30 times per month, or that the user issues a statement or 30 articles per month, and the like.
In one example, the user and the user vertical class may be stored in the user-vertical class mapping table, and the same user vertical class may correspond to a plurality of users. In each user whose vertical class is the target user vertical class, each living user is selected, and may be a user ID (Identity document) of each living user corresponding to the target user vertical class is taken out from a user-vertical class mapping table.
Therefore, by applying the information pushing method provided by the disclosure, the active users are selected to push the target information in the target user vertical classes corresponding to the information classification of the target information, so that resource waste caused by pushing the target information to the users who do not need to push the target information can be avoided, and the efficiency of pushing the target information to the users to be pushed is improved.
In a possible implementation manner, referring to fig. 3, the step S13, for each to-be-pushed user corresponding to the target information, based on the pushing parameters of the to-be-pushed user, pushing the target information to the to-be-pushed user includes:
step S31: and acquiring respective user identification of each user to be pushed.
The user identifier is an identifier for representing different users, each user has a unique user identifier, and the user identifiers of different users are different. In one example, the user identification may be represented in the application software as a user name, a user ID, and the like.
Step S32: and inquiring a preset user equipment table according to each user identifier, and determining the equipment information of each user to be pushed.
After the user opens the application software by using the device, the device used by the user can be matched with the user identification of the user, and the matching relation is stored in a preset user device table. After the user identifier of each user to be pushed is obtained, the device information used by the user can be found in the user device table according to the user identifier.
Step S33: and determining the pushing parameters of the user to be pushed according to the equipment information of the user to be pushed aiming at each user to be pushed.
Step S34: and aiming at each user to be pushed, pushing target information to the pushing user according to the pushing parameters of the user to be pushed.
The device information may include an operating system of the device, a model of the device (when the device is a mobile phone, the model of the device may be a mobile phone model), a device number indicating each device, a version number of the application software, and the like. Different users to be pushed may have different device information or the same device information. The difference between different pieces of device information causes that when a user to be pushed corresponding to the device information is pushed, corresponding pushing parameters are different. For example, when the operating systems in the device information are different, the system fields of the operating systems are different, and when pushing is performed to users to be pushed, which are different in operating systems, the required pushing parameters are different.
Therefore, for each user to be pushed, the push parameters of the user to be pushed can be determined based on the device information of the user to be pushed, and the target information is pushed to the user to be pushed based on the push parameters of the user to be pushed.
In an example, after obtaining the device information of each to-be-pushed user, a version number of application software installed in the device of each to-be-pushed user can be obtained, and the version number may indicate a version update degree of the application software. If the version number of the application software installed in the equipment of the user to be pushed is lower than a preset version updating threshold value, the user to be pushed is eliminated from the users to be pushed, and target information is not pushed to the user to be pushed. The preset version update threshold may be set by a user, which means that when the version number of the application software is lower than the threshold, the pushing of the target information to the user who installs the application software corresponding to the version number is not supported.
Therefore, by applying the information pushing method provided by the disclosure, for each user to be pushed, pushing is performed based on the pushing parameters corresponding to the device information of the user to be pushed, so that the accuracy of target information pushing can be ensured, and the target information can be pushed in a targeted manner.
In a possible implementation manner, the push parameters of the user to be pushed include a push identifier of the user to be pushed, and for any user to be pushed, the push identifier of the user to be pushed indicates a push type of information that has been pushed to the user to be pushed.
The step S13 is executed for each to-be-pushed user, and pushing target information to the to-be-pushed user according to the pushing parameters of the to-be-pushed user, including:
and for each user to be pushed, pushing target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed according to the pushing identification of the user to be pushed.
The user to be pushed can receive various types of pushing in a time period, such as interactive messages, information and the like. In this embodiment, the pushing parameter of the user to be pushed may further include a pushing identifier of the user to be pushed, where the pushing identifier may indicate a pushing type of information that has been pushed to the user to be pushed within a preset time period. The preset time period may be preset, and may be 8 hours, 24 hours, three days, or the like. After a preset period of time, the push identity of each user may be updated to not have any push type pushed. And determining the pushing identification of each user to be pushed, namely determining the pushing type pushed by each user to be pushed within a preset time period.
After obtaining the users to be pushed, according to the pushing identification of each user to be pushed, the users to be pushed of the information of the pushing type without the target information pushed can be selected, and the target information is pushed to the selected users to be pushed.
After the target information is pushed to the user to be pushed, the pushing identification of the user to be pushed is updated to the pushing type of the pushed target information.
Therefore, by applying the information pushing method provided by the disclosure, when it is determined that the information of the pushing type of the target information is not pushed to the user to be pushed, the target information is pushed to the user to be pushed, so that the information of the same pushing type can be prevented from being repeatedly pushed to the user to be pushed.
In a possible implementation manner, the push parameters of the user to be pushed further include a push type of information that the user to be pushed prohibits or allows pushing;
the above steps, for each to-be-pushed user, when determining that information of a push type of the target information has not been pushed to the to-be-pushed user according to the push identifier of the to-be-pushed user, pushing the target information to the to-be-pushed user includes:
and for each user to be pushed, pushing target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed and the information of the pushing type of the target information allowed or not forbidden to be pushed by the user to be pushed is not pushed according to the pushing parameters of the user to be pushed.
In this embodiment, each user may decide to allow or prohibit receiving push of each push type by himself. Therefore, when it is determined that the information of the push type of the target information has not been pushed to the user to be pushed, it is also necessary to determine whether the user to be pushed allows or does not prohibit the information of the push type of the target information to be pushed, and then push the target information to the user to be pushed.
Therefore, by applying the information pushing method provided by the disclosure, the user to be pushed can independently determine whether to allow or prohibit receiving pushing of each pushing type, and when the user to be pushed allows or does not prohibit pushing of the pushing type information of the target information, the target information is pushed to the user to be pushed, so that the requirements of the user can be more accurately mined, and the targeted pushing can be performed.
In one possible implementation, referring to fig. 4, the method further includes:
step S41: and acquiring a target message to be pushed for a target user.
The target message to be pushed comprises: content to be pushed, and type of push.
The message to be pushed to the user can also comprise other push type messages to be pushed besides the push type information of the target information. The message to be pushed may include content to be pushed and a push type, where the content to be pushed is specific content to be pushed to a user, and the push type may indicate a type of the message to be pushed. In an example, the message to be pushed may include revenue data, reading amount data, fan data, and the like, the corresponding push types may be revenue push, reading amount push, fan push, and the like, and the included content to be pushed may be specific revenue data, specific reading amount data, specific fan data, and the like of the user.
Each user may have multiple push type messages to be pushed, but not every user needs to receive all push type messages to be pushed. For messages to be pushed of different push types, there may be different target users that need to be pushed. For example, for a message to be pushed whose push type is benefit push, the target user whose push needs to be pushed may be a user who has received more than a cent in the previous day.
Therefore, for different push types, the target user corresponding to each push type is selected, which may be selecting the user identifier of the target user corresponding to each push type, and further acquiring the target message to be pushed of the target user, where the target message to be pushed is the message to be pushed of the target user whose push type is the push type.
In an example, after obtaining each target user, the device information of each target user may be obtained, and even obtaining the version number of the application software installed in the device of each target user, the version number may indicate the version update degree of the application software. And if the version number of the application software installed in the equipment of the target user is lower than a preset version updating threshold value, removing the target user from all the target users, and not pushing the message to be pushed to the target user. The preset version update threshold may be set by a user, and indicates that when the version number of the application software is lower than the threshold, the message to be pushed is not pushed to the user who installs the application software corresponding to the version number.
Step S42: and acquiring a push identifier of the target user.
The push identification of the target user represents the push type of the message to be pushed which is already pushed to the target user.
The push identifier of the target user may indicate a push type of a message to be pushed, which has been pushed to the target user, within a preset time period, where the preset time period may be 8 hours, 24 hours, and the like. After a preset time period, the push identity of the target user may be updated to a message to be pushed that is not pushed by any push type to the target user.
Step S43: and pushing the target message to be pushed to the target user based on the pushing identification of the target user and the pushing type of the target message to be pushed.
Determining the push type of the message to be pushed which is already pushed to the target user based on the push identification of the target user, and if the push type of the message to be pushed is the push type of the message to be pushed which is already pushed to the target user, not pushing the target message to be pushed to the target user; and if the push type of the target message to be pushed is not the push type of the message to be pushed which is already pushed to the target user, pushing the target message to be pushed to the target user.
As can be seen from the above, by applying the information pushing method provided by the present disclosure, the target to-be-pushed message is pushed to the target user based on the pushing identifier of the target user and the pushing type of the target to-be-pushed message, so that the target user can be prevented from repeatedly pushing the to-be-pushed message of the same pushing type.
In a possible implementation manner, the step S43, based on the push identifier of the target user and the push type of the target message to be pushed, of pushing the target message to be pushed to the target user includes:
and when the target user does not push the message to be pushed in the push type of the target message to be pushed and the target user allows or does not prohibit the message to be pushed in the push type of the target message to be pushed, pushing the target message to be pushed to the target user.
In this embodiment, each target user may decide to allow or prohibit itself to receive push messages of each push type. Therefore, when it is determined that the message to be pushed of the push type of the target message to be pushed has not been pushed to the target user, it is also necessary to determine that the target user allows or does not prohibit pushing the message to be pushed of the push type of the target message to be pushed, and then push the target message to be pushed to the target user.
Therefore, by applying the information pushing method provided by the present disclosure, the target user can autonomously determine whether to allow or prohibit receiving of the to-be-pushed message of each pushing type, and when the target user allows or does not prohibit pushing of the to-be-pushed message of the pushing type of the target to-be-pushed message, the target to-be-pushed message is pushed to the target user, so that the requirement of the target user can be mined more accurately, and thus targeted pushing is performed.
In one possible implementation, referring to fig. 5, the method further includes:
step S51: and aiming at each multi-resource pushing user, sequencing the data pushed to the multi-resource pushing user according to the preset corresponding relation between the pushing type and the priority to obtain a pushing sequence of the multi-resource pushing user.
The multi-resource pushing users are users which are target users and users to be pushed simultaneously, and the data comprises target messages to be pushed and target information.
The user to be pushed and the target user mentioned above may be the same user, and such a user is referred to as a multi-resource pushing user. In this case, different priorities may be set for each push type, for example, the priority corresponding to the push of the profit data may be set to one level, the priority corresponding to the push of the information may be set to two levels, and the higher the number corresponding to the priority, the lower the priority. When data of multiple push types are pushed to a multi-resource push user, the data of each push type can be sequenced according to the preset corresponding relation between the push type and the priority, so that a push sequence of the multi-resource push user is obtained. Specifically, the data of different push types may be pushed to each multi-resource push user, and the push sequence of each multi-resource user may be different.
Step S52: and for each multi-resource pushing user, sequentially pushing the data to the multi-resource pushing users according to the sequence of the data in the pushing sequence of the multi-resource pushing users.
After the push sequence of each multi-resource push user is determined, data in the push sequence of the multi-resource push user are sequentially pushed to the multi-resource push user according to the sequence of the data in the push sequence of the multi-resource push user. Since the push sequence of each multi-resource push user may be different, the process of pushing data to each multi-resource push user may also be different.
In one example, when the multi-resource pushing user receives the pushed target information, that is, when the application client installed in the multi-resource pushing user's device receives the pushed data, the application client may display the pushed content, the brief description of the pushed content, the pushing type, the address resolution of the jump view pushed content, and the like on the notification bar of the multi-resource pushing user's device.
As can be seen from the above, with the information pushing method provided by the present disclosure, the pushing sequence of each multi-resource pushing user is determined according to the preset corresponding relationship between the pushing type and the priority, and data is pushed to each multi-resource pushing user according to the pushing sequence of each multi-resource pushing user, so that smooth pushing of data can be ensured, and omission in the data pushing process is avoided.
In an embodiment of the present disclosure, an information pushing system is further provided, including: as shown in fig. 6, an embodiment of the present disclosure provides a signaling flow diagram of an information push system, and the following describes the information push system provided in this embodiment with reference to the signaling flow diagram shown in fig. 6:
step S61: the service end acquires target information to be pushed, determines information classification corresponding to the target information, determines user vertical classes corresponding to the information classification of the target information, and sends the target information and the corresponding user vertical classes to the pushing end;
step S62: the push end determines each user to be pushed corresponding to the target information according to the user vertical class corresponding to the information classification of the target information and the user vertical class of each user;
step S63: the method comprises the steps that a pushing end pushes target information to a client side of a user to be pushed according to each user to be pushed corresponding to target information based on pushing parameters of the user to be pushed;
step S64: the client displays the title, content introduction, push type, address resolution of the jump view target information, etc. of the target information on the notification bar.
Therefore, by applying the information pushing system provided by the disclosure, the service end determines the user vertical class corresponding to the target information according to the corresponding relationship between the information classification and the user vertical class, and the pushing end obtains a plurality of users to be pushed corresponding to the target information according to the determined user vertical class, and then pushes the users to be pushed to the client according to the pushing parameters of the users to be pushed. The user vertical classes can carry out detailed classification on each user to be pushed, corresponding target information is pushed based on the user vertical classes of the users to be pushed, and the users can be pushed in a targeted manner in a personalized manner, so that the users can be ensured to receive really interesting information. Compared with the method that the information pushed to the user is searched by taking the user as the search basis when the user starts the application program every time, the method and the system for pushing the information search the user to be pushed corresponding to the information by taking the information as the search basis in the disclosure can calculate the user needing to push the information when new information is generated, so that the consumption of computing resources in the pushing process can be reduced, and the information pushing efficiency is improved.
On the other hand, referring to fig. 7, fig. 7 is an information pushing apparatus provided by the present disclosure, including:
an information obtaining module 701, configured to obtain target information to be pushed, and determine information classification corresponding to the target information;
a to-be-pushed user determining module 702, configured to determine, according to a preset correspondence between information categories and user verticals of each user, each to-be-pushed user corresponding to target information;
the information pushing module 703 is configured to, for each to-be-pushed user corresponding to the target information, push the target information to the to-be-pushed user based on the pushing parameter of the to-be-pushed user.
Therefore, by applying the information pushing device provided by the present disclosure, the user vertical category corresponding to the target information is determined according to the corresponding relationship between the information category and the user vertical category, and then a plurality of users to be pushed corresponding to the target information are obtained according to the determined user vertical category, so as to push according to the pushing parameters of each user to be pushed. The user vertical classes can carry out detailed classification on each user to be pushed, corresponding target information is pushed based on the user vertical classes of the users to be pushed, and the users can be pushed in a targeted manner in a personalized manner, so that the users can be ensured to receive really interesting information. Compared with the method that the information pushed to the user is searched by taking the user as the search basis when the user starts the application program every time, the method and the system for pushing the information search the user to be pushed corresponding to the information by taking the information as the search basis in the disclosure can calculate the user needing to push the information when new information is generated, so that the consumption of computing resources in the pushing process can be reduced, and the information pushing efficiency is improved.
In an embodiment of the present disclosure, the to-be-pushed user determining module 702 is specifically configured to:
determining a user vertical class corresponding to the information classification of the target information according to the corresponding relation between the preset information classification and the user vertical class to obtain a target user vertical class;
and selecting each month-live user from the users with the user verticals as the target user verticals to obtain each user to be pushed corresponding to the target information, wherein the month-live user is a user with the activity degree exceeding a preset activity degree threshold value.
Therefore, by applying the information pushing device provided by the disclosure, the monthly users are selected to push the target information in the target user vertical classes corresponding to the information classification of the target information, so that resource waste caused by pushing the target information to the users who do not need to push the target information can be avoided, and the efficiency of pushing the target information to the users to be pushed is improved.
In an embodiment of the present disclosure, the information pushing module 703 is specifically configured to:
acquiring respective user identification of each user to be pushed;
inquiring a preset user equipment table according to each user identifier, and determining equipment information of each user to be pushed;
for each user to be pushed, determining the pushing parameters of the user to be pushed based on the equipment information of the user to be pushed;
and aiming at each user to be pushed, pushing target information to the pushing user according to the pushing parameters of the user to be pushed.
Therefore, by applying the information pushing device provided by the disclosure, for each user to be pushed, pushing is performed based on the pushing parameters corresponding to the device information of the user to be pushed, so that the accuracy of pushing the target information can be ensured, and the targeted pushing of the target information is realized.
In an embodiment of the present disclosure, the push parameter of the user to be pushed includes a push identifier of the user to be pushed, and for any user to be pushed, the push identifier of the user to be pushed indicates a push type of information that has been pushed to the user to be pushed;
the information pushing module 703 includes:
and the information pushing submodule is used for pushing the target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed according to the pushing identification of the user to be pushed aiming at each user to be pushed.
Therefore, by applying the information pushing device provided by the disclosure, when it is determined that the information of the pushing type of the target information is not pushed to the user to be pushed, the target information is pushed to the user to be pushed, so that the information of the same pushing type can be prevented from being repeatedly pushed to the user to be pushed.
In an embodiment of the present disclosure, the push parameters of the to-be-pushed user further include a push type of information that the to-be-pushed user prohibits or allows pushing;
the information pushing submodule is specifically used for:
and for each user to be pushed, pushing target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed and the information of the pushing type of the target information allowed or not forbidden to be pushed by the user to be pushed is not pushed according to the pushing parameters of the user to be pushed.
Therefore, by applying the information pushing device provided by the disclosure, the user to be pushed can independently determine whether to allow or prohibit receiving pushing of each pushing type, and when the user to be pushed allows or does not prohibit pushing of the pushing type of the target information, the target information is pushed to the user to be pushed, so that the requirements of the user can be more accurately mined, and the targeted pushing can be performed.
In an embodiment of the present disclosure, the apparatus further includes:
a message to be pushed acquisition module, configured to acquire a target message to be pushed for a target user, where the target message to be pushed includes: content to be pushed and a pushing type;
the system comprises a pushing identification acquisition module, a pushing identification acquisition module and a pushing identification acquisition module, wherein the pushing identification acquisition module is used for acquiring a pushing identification of a target user, and the pushing identification of the target user represents the pushing type of a message to be pushed which is already pushed to the target user;
and the message pushing module is used for pushing the target message to be pushed to the target user based on the pushing identifier of the target user and the pushing type of the target message to be pushed.
As can be seen from the above, with the information pushing apparatus provided by the present disclosure, the target to-be-pushed message is pushed to the target user based on the pushing identifier of the target user and the pushing type of the target to-be-pushed message, so that the target user can be prevented from repeatedly pushing the to-be-pushed message of the same pushing type.
In an embodiment of the present disclosure, the message pushing module is specifically configured to:
and when the target user does not push the message to be pushed in the push type of the target message to be pushed and the target user allows or does not prohibit the message to be pushed in the push type of the target message to be pushed, pushing the target message to be pushed to the target user.
Therefore, by applying the information pushing device provided by the present disclosure, the target user can autonomously determine whether to allow or prohibit receiving of the to-be-pushed message of each pushing type, and when the target user allows or does not prohibit pushing of the to-be-pushed message of the pushing type of the to-be-pushed message of the target, the target to-be-pushed message is pushed to the target user, so that the requirement of the target user can be mined more accurately, and thus targeted pushing is performed.
In an embodiment of the present disclosure, the apparatus further includes:
and the pushing sequence obtaining module is used for sequencing data pushed to the multi-resource pushing users according to the corresponding relation between the preset pushing type and the priority level aiming at each multi-resource pushing user to obtain the pushing sequence of the multi-resource pushing users, wherein the multi-resource pushing users are users which are the target users and the users to be pushed simultaneously, and the data comprises the target messages to be pushed and the target information.
And the data pushing module is used for sequentially pushing the data to the multi-resource pushing users according to the data sequence in the pushing sequence of the multi-resource pushing users aiming at each multi-resource pushing user.
Therefore, by applying the information pushing device provided by the present disclosure, the pushing sequence of each multi-resource pushing user is determined according to the preset corresponding relationship between the pushing type and the priority, and data is pushed to each multi-resource pushing user according to the pushing sequence of each multi-resource pushing user, so that smooth pushing of data can be ensured, and omission in the data pushing process is avoided.
In the technical scheme of the disclosure, the collection, storage, use, processing, transmission, provision, disclosure and other processing of the personal information of the related user are all in accordance with the regulations of related laws and regulations and do not violate the good customs of the public order.
The present disclosure also provides an electronic device, a readable storage medium, and a computer program product according to embodiments of the present disclosure.
FIG. 8 illustrates a schematic block diagram of an example electronic device 800 that can be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein.
As shown in fig. 8, the apparatus 800 includes a computing unit 801 that can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM)802 or a computer program loaded from a storage unit 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data required for the operation of the device 800 can also be stored. The calculation unit 801, the ROM 802, and the RAM 803 are connected to each other by a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.
A number of components in the device 800 are connected to the I/O interface 805, including: an input unit 806, such as a keyboard, a mouse, or the like; an output unit 807 such as various types of displays, speakers, and the like; a storage unit 808, such as a magnetic disk, optical disk, or the like; and a communication unit 809 such as a network card, modem, wireless communication transceiver, etc. The communication unit 809 allows the device 800 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for implementing the methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server may be a cloud server, a server of a distributed system, or a server with a combined blockchain.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present disclosure may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present disclosure can be achieved, and the present disclosure is not limited herein.
The above detailed description should not be construed as limiting the scope of the disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present disclosure should be included in the scope of protection of the present disclosure.
Claims (19)
1. An information pushing method, the method comprising:
acquiring target information to be pushed, and determining information classification corresponding to the target information;
determining each user to be pushed corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user;
and aiming at each user to be pushed corresponding to the target information, pushing the target information to the user to be pushed based on the pushing parameters of the user to be pushed.
2. The method of claim 1, wherein the determining, according to a preset correspondence between information classification and user verticals of each user, each user to be pushed corresponding to the target information comprises:
determining a user vertical class corresponding to the information classification of the target information according to a corresponding relation between a preset information classification and the user vertical class to obtain a target user vertical class;
and selecting each month-live user from the users with the user verticals of the target user verticals to obtain each user to be pushed corresponding to the target information, wherein the month-live user is a user with the activity degree exceeding a preset activity degree threshold value.
3. The method of claim 1, wherein the pushing the target information to the user to be pushed based on the pushing parameters of the user to be pushed for each user to be pushed corresponding to the target information comprises:
acquiring respective user identification of each user to be pushed;
inquiring a preset user equipment table according to each user identifier, and determining equipment information of each user to be pushed;
for each user to be pushed, determining the pushing parameters of the user to be pushed based on the equipment information of the user to be pushed;
and for each user to be pushed, pushing the target information to the user to be pushed according to the pushing parameters of the user to be pushed.
4. The method according to claim 1, wherein the push parameters of the users to be pushed include push identifiers of the users to be pushed, and for any user to be pushed, the first push identifier of the user to be pushed indicates a push type of information that has been pushed to the user to be pushed;
the pushing of the target information to each user to be pushed according to the pushing parameters of the user to be pushed includes:
and for each user to be pushed, pushing the target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed according to the pushing identification of the user to be pushed.
5. The method of claim 4, wherein the push parameters of the user to be pushed further include a push type of the information that the user to be pushed prohibits or allows pushing;
the pushing of the target information to the user to be pushed when determining that the information of the pushing type of the target information is not pushed to the user to be pushed according to the pushing identifier of the user to be pushed includes:
and for each user to be pushed, pushing the target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed and the information of the pushing type of the target information is allowed or not forbidden to be pushed by the user to be pushed according to the pushing parameters of the user to be pushed.
6. The method of claim 1, wherein the method further comprises:
acquiring a target message to be pushed for a target user, wherein the target message to be pushed comprises: content to be pushed and a pushing type;
acquiring a push identifier of the target user, wherein the push identifier of the target user represents a push type of a message to be pushed which is already pushed to the target user;
and pushing the target message to be pushed to the target user based on the pushing identification of the target user and the pushing type of the target message to be pushed.
7. The method of claim 6, wherein the pushing the target message to be pushed to the target user based on the push identity of the target user and the push type of the target message to be pushed comprises:
and when the message to be pushed of the push type of the target message to be pushed is not pushed to the target user and the target user allows or does not prohibit the message to be pushed of the push type of the target message to be pushed, pushing the target message to be pushed to the target user.
8. The method of claim 6, wherein the method further comprises:
for each multi-resource pushing user, sequencing data pushed to the multi-resource pushing user according to a preset corresponding relation between a pushing type and a priority to obtain a pushing sequence of the multi-resource pushing user, wherein the multi-resource pushing user is a target user and a user to be pushed simultaneously, and the data comprises the target message to be pushed and the target information;
and for each multi-resource pushing user, sequentially pushing the data to the multi-resource pushing users according to the sequence of the data in the pushing sequence of the multi-resource pushing users.
9. An information pushing apparatus, wherein the apparatus comprises:
the information acquisition module is used for acquiring target information to be pushed and determining information classification corresponding to the target information;
the to-be-pushed user determining module is used for determining each to-be-pushed user corresponding to the target information according to the corresponding relation between the preset information classification and the user vertical class of each user;
and the information pushing module is used for pushing the target information to each user to be pushed corresponding to the target information based on the pushing parameters of the user to be pushed.
10. The apparatus according to claim 9, wherein the to-be-pushed user determining module is specifically configured to:
determining a user vertical class corresponding to the information classification of the target information according to a corresponding relation between a preset information classification and the user vertical class to obtain a target user vertical class;
and selecting each month-live user from the users with the user verticals of the target user verticals to obtain each user to be pushed corresponding to the target information, wherein the month-live user is a user with the activity degree exceeding a preset activity degree threshold value.
11. The apparatus of claim 9, wherein the information pushing module is specifically configured to:
acquiring respective user identification of each user to be pushed;
inquiring a preset user equipment table according to each user identifier, and determining equipment information of each user to be pushed;
for each user to be pushed, determining the pushing parameters of the user to be pushed based on the equipment information of the user to be pushed;
and for each user to be pushed, pushing the target information to the user to be pushed according to the pushing parameters of the user to be pushed.
12. The apparatus of claim 9, wherein the push parameters of the users to be pushed include push identifiers of the users to be pushed, and for any user to be pushed, the first push identifier of the user to be pushed indicates a push type of information that has been pushed to the user to be pushed;
the information push module comprises:
and the information pushing submodule is used for pushing the target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed according to the pushing identification of the user to be pushed aiming at each user to be pushed.
13. The apparatus of claim 12, wherein the push parameters of the user to be pushed further include a push type of the information that the user to be pushed prohibits or allows pushing;
the information pushing submodule is specifically configured to:
and for each user to be pushed, pushing the target information to the user to be pushed when judging that the information of the pushing type of the target information is not pushed to the user to be pushed and the information of the pushing type of the target information is allowed or not forbidden to be pushed by the user to be pushed according to the pushing parameters of the user to be pushed.
14. The apparatus of claim 9, wherein the apparatus further comprises:
a to-be-pushed message obtaining module, configured to obtain a target to-be-pushed message for a target user, where the target to-be-pushed message includes: content to be pushed and a pushing type;
a push identifier obtaining module, configured to obtain a push identifier of the target user, where the push identifier of the target user indicates a push type of a message to be pushed, which has been pushed to the target user;
and the message pushing module is used for pushing the target message to be pushed to the target user based on the pushing identifier of the target user and the pushing type of the target message to be pushed.
15. The apparatus according to claim 14, wherein the message pushing module is specifically configured to:
and when the message to be pushed of the push type of the target message to be pushed is not pushed to the target user and the target user allows or does not prohibit the message to be pushed of the push type of the target message to be pushed, pushing the target message to be pushed to the target user.
16. The apparatus of claim 14, wherein the apparatus further comprises:
a pushing sequence obtaining module, configured to rank, according to a preset correspondence between a pushing type and a priority, data to be pushed to each multi-resource pushing user to obtain a pushing sequence of the multi-resource pushing user, where the multi-resource pushing user is a target user and a user to be pushed simultaneously, and the data includes the target message to be pushed and the target information;
and the data pushing module is used for sequentially pushing the data to the multi-resource pushing users according to the data sequence in the pushing sequence of the multi-resource pushing users aiming at each multi-resource pushing user.
17. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-8.
18. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-8.
19. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of claims 1-8.
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| CN114553947A (en) * | 2022-01-29 | 2022-05-27 | 北京金堤科技有限公司 | Method and device for processing message |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114553947A (en) * | 2022-01-29 | 2022-05-27 | 北京金堤科技有限公司 | Method and device for processing message |
| CN114553947B (en) * | 2022-01-29 | 2024-01-19 | 北京金堤科技有限公司 | Method and device for processing message |
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