CN109523302A - Advertisement sending method, device and calculating equipment based on block chain - Google Patents
Advertisement sending method, device and calculating equipment based on block chain Download PDFInfo
- Publication number
- CN109523302A CN109523302A CN201811224638.8A CN201811224638A CN109523302A CN 109523302 A CN109523302 A CN 109523302A CN 201811224638 A CN201811224638 A CN 201811224638A CN 109523302 A CN109523302 A CN 109523302A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- user
- block chain
- advertisement pushing
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/018—Certifying business or products
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Marketing (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of advertisement sending method based on block chain, device and calculate equipment, wherein method includes: to obtain media platform end to instruct according to the advertisement pushing that the demand information of user terminal generates, and advertisement pushing instruction is stored in a manner of block chain；It include the identification information of user terminal in advertisement pushing instruction；Advertisement pushing instruction is supplied to advertiser end, so that advertiser end is instructed according to advertisement pushing to user's advertisement data.Advertisement pushing instruction in the present invention meets the reading requirement of active user's terminal, and advertiser end instructs the push for carrying out ad data according to the advertisement pushing, then can push accurate advertisement for current user terminal；Simultaneously, the present invention program utilizes block chain, the correlation at advertiser end, user terminal and media platform end is optimized, advertiser end carries out point-to-point interaction according to the advertisement pushing instruction of media platform and user terminal, to realize the utmostly optimization of advertising results.
Description
Technical field
The present invention relates to block chain technical fields, and in particular to a kind of advertisement sending method based on block chain, device and
Calculate equipment.
Background technique
Currently, the release model of advertisement is generally as follows: by advertiser by after the completion of content production, or giving third party's advertisement
After company completes, the media platform for selecting advertisement to launch, and pay media platform certain advertising expense；Then by media
The advertising contract clause that platform is signed according to both sides, plays advertisement on media platform, and consumer can be seen by media platform
See advertisement.
However, inventor has found that existing ad distribution mode at least exists during implementing the embodiment of the present invention
Following problem: the advertisement of broadcasting is decided in its sole discretion by media platform, must pass through media platform between advertiser and consumer
It interacts, and cannot achieve direct intercommunication；Meanwhile for consumers, the advertisement that media platform plays often does not have
Targetedly, thus will be greatly reduced advertisement dispensing effect.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
State the advertisement sending method based on block chain, device and calculating equipment of problem.
According to an aspect of the invention, there is provided a kind of advertisement sending method based on block chain, which is characterized in that institute
The method of stating includes:
It obtains media platform end to be instructed according to the advertisement pushing that the demand information of user terminal generates, in a manner of block chain
Store the advertisement pushing instruction；It include the identification information of the user terminal in the advertisement pushing instruction；
By the advertisement pushing instruction be supplied to advertiser end, for advertiser end according to the advertisement pushing instruct to
Family advertisement data.
Optionally, the media platform end that obtains is instructed according to the advertisement pushing that the demand information of user terminal generates, with
The mode of block chain stores the advertisement pushing instruction:
The demand information for obtaining user terminal, stores the demand information in a manner of block chain；
The demand information is sent to media platform end；
Obtain media platform end advertisement reading interest letter according to corresponding to demand information analysis user terminal
Breath, and advertisement pushing instruction is generated according to the advertisement reading interest information, the advertisement pushing is stored in a manner of block chain
Instruction.
Optionally, before the advertisement data to user, the method also includes:
The user interest information that encryption storage is carried out using the public key at advertiser end is obtained, it is private according to the decryption at advertiser end
The user interest information of the encryption storage is decrypted in key, and the user interest information after decryption is stored in described in correspondence
The advertiser end of decrypted private key, so that the advertiser end of the correspondence decrypted private key is pushed away according to the user interest information to user
Send ad data.
Optionally, it is instructed according to the advertisement pushing that the demand information of user terminal generates at the acquisition media platform end
Before, the method also includes: the intelligent contract of at least one for transaction of advertiser end offer is obtained, in a manner of block chain
Store at least one intelligent contract.
Optionally, at least one intelligent contract includes the intelligent contract for interest information transaction；
Then after the advertiser end that the user interest information by after decryption is stored in the corresponding decrypted private key, institute
State method further include: provide according to the intelligent contract traded for interest information to user and disclose prize disclosed in interest information
It encourages；
The bonus data for obtaining the open reward stores the bonus data of the open reward in a manner of block chain.
Optionally, at least one intelligent contract further includes the intelligent contract for advertisement pushing transaction；
Then described to after with advertisement data, the method also includes: when monitoring user terminal to described wide
When accusing the interbehavior that data generate, the corresponding friendship is provided to user according to the intelligent contract for advertisement pushing transaction
User's reward of mutual behavior；
The bonus data for obtaining user's reward stores the bonus data of user's reward in a manner of block chain.
Optionally, after the advertisement data to user, the method also includes:
When monitoring interbehavior that user terminal generates the ad data, handed over according to described for advertisement pushing
Easy intelligent contract provides the platform reward of the corresponding interbehavior to media platform end；
The bonus data for obtaining the platform reward stores the bonus data of the platform reward in a manner of block chain.
Optionally, after the advertisement data to user, the method also includes:
The calling information that user is directed to the ad data is obtained, the calling information is stored in a manner of block chain；
By the calling information be supplied to supervision end, for supervision end according to the calling information to the ad data into
Row verifies and obtains verifying result；
Obtain described verify as a result, storing the verification in a manner of block chain as a result, for carrying out letter to advertiser end
With grading.
According to another aspect of the present invention, a kind of advertisement pushing device based on block chain is provided, which is characterized in that institute
Stating device includes:
Module is obtained, is instructed suitable for obtaining media platform end according to the advertisement pushing that the demand information of user terminal generates,
The advertisement pushing instruction is stored in a manner of block chain；The mark comprising the user terminal is believed in the advertisement pushing instruction
Breath；
Module is provided, suitable for advertisement pushing instruction is supplied to advertiser end, so that advertiser end is according to described wide
Push instruction is accused to user's advertisement data.
Optionally, the acquisition module is further adapted for:
The demand information for obtaining user terminal, stores the demand information in a manner of block chain；
The demand information is sent to media platform end；
Obtain media platform end advertisement reading interest letter according to corresponding to demand information analysis user terminal
Breath, and advertisement pushing instruction is generated according to the advertisement reading interest information, the advertisement pushing is stored in a manner of block chain
Instruction.
According to another aspect of the invention, provide a kind of calculating equipment, comprising: processor, memory, communication interface and
Communication bus, the processor, the memory and the communication interface complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, it is above-mentioned that the executable instruction executes the processor
The corresponding operation of advertisement sending method based on block chain.
In accordance with a further aspect of the present invention, provide a kind of computer storage medium, be stored in the storage medium to
A few executable instruction, the executable instruction execute processor as the above-mentioned advertisement sending method based on block chain is corresponding
Operation.
Advertisement sending method based on block chain, device and calculating equipment according to the present invention, obtain media platform end root
The advertisement pushing instruction generated according to the demand information of user terminal, and then obtain whole to the different interested users of ad content
Hold and obtain the current specific requirements content of user terminal；Advertisement pushing instruction is stored in a manner of block chain, makes access area
Other nodes in block chain network can get the encrypted data and carry out depositing card, and then be conducive to improve advertisement pushing number
According to authenticity and accuracy.Then, advertisement pushing instruction is supplied to advertiser end, so that advertiser end can be with user's end
Point-to-point advertisement pushing is carried out between end；Also, advertiser end is instructed according to advertisement pushing to user's advertisement data, is made
The ad data of push meets the current reading requirement of user terminal.It can be seen that the present invention program, using block chain network,
Point-to-point ad data push is carried out between advertiser end and user terminal, and then is advantageously implemented the maximum of advertising results
Degree optimization；Also, the ad data of push is determined by advertiser end according to the corresponding demand information of user terminal, rather than
Decided in its sole discretion by media platform end so that the ad data for being pushed to user terminal is more targeted, be conducive into
The effect of one step promotion advertisement pushing.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows the flow chart of the advertisement sending method according to an embodiment of the invention based on block chain；
Fig. 2 shows the flow charts of the advertisement sending method in accordance with another embodiment of the present invention based on block chain；
Fig. 3 shows the block chain modular organisation figure in a specific embodiment；
Fig. 4 shows the functional block diagram of the advertisement pushing device according to an embodiment of the invention based on block chain；
Fig. 5 shows a kind of structural schematic diagram for calculating equipment according to an embodiment of the present invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
Fig. 1 shows the flow chart of the advertisement sending method according to an embodiment of the invention based on block chain.Such as Fig. 1
It is shown, this method comprises:
Step S101: it obtains media platform end and is instructed according to the advertisement pushing that the demand information of user terminal generates, with area
The mode of block chain stores advertisement pushing instruction.
Wherein, the demand information of user terminal reflects the current reading requirement of user terminal, the demand of the user terminal
Information can be generated by carrying out trigger action to the page for corresponding to media platform end in user terminal.For example, corresponding matchmaker
It is provided with a plurality of index information in the page at body platform end, by triggering a wherein index information then available user terminal
Demand information.Also, the mark for the content and user terminal being directed in the demand information of user terminal comprising trigger action
Information.
It wherein, include the identification information of user terminal in advertisement pushing instruction.
Specifically, media platform end determines the current reading requirement of user terminal according to the demand information of user terminal, so
The advertisement pushing to match with the current reading requirement is generated afterwards to instruct.It is above-mentioned that advertisement pushing instruction is generated by media platform end
Process, be substantially that the current reading requirement of user terminal is collected at media platform end, and according to the reading requirement by user terminal
It is matched to the process at corresponding advertiser end, and user's end is determined according to the current reading requirement of user terminal by media platform
Hold the process of current specific requirements content.Further, the demand information of user terminal is more detailed, then the advertisement pushing generated
It instructs more accurate.For example, demand information is search behavior of the user at media platform end, if the corresponding search condition of search behavior
More detailed, then media platform end can more accurately analyze the current reading requirement of user terminal, at this point, then not only can be true
The advertiser end of the ad data to match with the current reading requirement of user terminal is surely pushed, but also can determine user
The specific requirements content (corresponding with detailed search condition) of the current reading requirement of terminal.It is instructed generating advertisement pushing
Afterwards, advertisement pushing instruction being sent to block chain network, block chain network obtains the advertisement pushing and instructs and carry out encryption storage,
Enable the other nodes accessed in block chain network to get the encrypted data to carry out depositing card, ensure that advertisement pushing refers to
The unalterable feature of order improves the authenticity of data, and then improves the accuracy of advertisement pushing data.
Step S102: by advertisement pushing instruction be supplied to advertiser end, for advertiser end according to advertisement pushing instruct to
User's advertisement data.
Specifically, advertisement pushing instruction is supplied to advertiser end, so that advertiser end can be instructed according to advertisement pushing
Point-to-point advertisement pushing is carried out between user terminal, rather than advertisement pushing is carried out by media platform end.Also, advertiser
End instructs the available push object (use for including in advertisement pushing instruction for carrying out ad data push according to advertisement pushing
The identification information of family terminal), and the specific requirements content of the current reading requirement of user terminal is obtained, and then can be directed to and push away
The ad data that the reading requirement for sending Object Push current with it matches.
According to the advertisement sending method provided in this embodiment based on block chain, media platform end is obtained according to user terminal
The advertisement pushing instruction that generates of demand information, and then obtain to the different interested user terminals of ad content and obtain
The current specific requirements content of user terminal；Advertisement pushing instruction is stored in a manner of block chain, makes to access in block chain network
Other nodes can get the encrypted data and carry out depositing card, and then be conducive to improve the authenticity of advertisement pushing data
With accuracy.Then, advertisement pushing instruction is supplied to advertiser end, so that advertiser end can carry out between user terminal
Point-to-point advertisement pushing；Also, advertiser end instructs the advertisement for making push to user's advertisement data according to advertisement pushing
The current reading requirement of data fit user terminal.It can be seen that this embodiment scheme, using block chain network, in advertiser
Point-to-point ad data push is carried out between end and user terminal, and then is advantageously implemented the utmostly excellent of advertising results
Change；Also, the ad data of push is determined by advertiser end according to the corresponding demand information of user terminal, rather than by media
Platform end is decided in its sole discretion, so that the ad data for being pushed to user terminal is more targeted, is conducive to further mention
Rise the effect of advertisement pushing.
Fig. 2 shows the flow charts of the advertisement sending method in accordance with another embodiment of the present invention based on block chain.It should
Method is applied to block chain network, and block chain network is alliance's chain network, in the present embodiment, by advertiser end, media platform
End, consumer (the corresponding user of user terminal, hereinafter identical) and supervision end are accessed respectively as the node of authorization identifying
In alliance's chain network, alliance's Chain System passes through the identity of each participant of CA certificate authorization.Wherein, it for advertiser end, is awarding
When giving block chain identity, gray industrial and commercial legal person's registration file or other identification documents are established as block chain identity
Basic data；For media platform end, real-name authentication is carried out also by mode same as advertiser end, and authorize block chain body
Part；Also, consumer in block chain network be used as light node, can complete transaction in assets (receive reward, using integral, it is a
Personal data transaction) function, consumer node possesses key pair, while light node does not have packing function.Above-mentioned block chain identity
It is authorized with key according to Public Key Infrastructure (Public Key Infrastructure, abbreviation PKI) mode, herein not
It repeats.Then, the related data of advertisement pushing can be sent into block chain network by the node of these authorization identifyings.
Also, in the present embodiment, entire block catenary system provides service application layer, bond service layer, block chain bottom
Three-layer architecture design.Fig. 3 shows the block chain modular organisation figure in a specific embodiment.As shown in figure 3, the block
The service application layer of catenary system includes advertising items management, supervision, customer information exchange, information management API, user's registration, account
Family management, safety certification, key management module；Bond service layer includes intelligence and about API, project generate, project is issued, contract
It generates, contract execution module；Block chain bottom includes block chain API, the management of block chain, the storage of block chain, communication module and P2P
Communication Layer.
As shown in Fig. 2, the advertisement sending method based on block chain the following steps are included:
Step S201: the intelligent contract of at least one for transaction that advertiser end provides is obtained, in a manner of block chain
At least one intelligent contract of storage；Wherein, at least one intelligent contract includes the intelligent contract for interest information transaction；With/
Or, the intelligent contract for advertisement pushing transaction.
In the present embodiment, at least one intelligent contract is issued according to relevant reward demand by advertiser end, and uploaded
Into block chain network, block chain network carries out encryption storage after getting at least one intelligent contract, makes to access block chain
Other nodes in network can get the encrypted data and carry out depositing card, that is, complete and dispose intelligence on each node
The life cycle of contract, intelligent contract includes following several stages: project generation, project publication, contract code verification, contract are held
Row, wherein project publication, which refers to, be published on block chain after Hash by project.
Wherein, at least one intelligent contract includes the intelligent contract for interest information transaction.Interest information transaction is used
Family terminal provides the transaction of user interest information to advertiser end, and by the transaction, advertiser end is available more abundant
User interest information, and then be conducive to the push for more accurately carrying out ad data.In the present embodiment, interest is used for by this
The user terminal that the intelligent contract of information trading can give offer user interest information is rewarded accordingly.
And/or at least one intelligent contract includes the intelligent contract for advertisement pushing transaction.Advertisement pushing transaction is used
Family generates the transaction of interbehavior to the ad data of push, by the interbehavior, can determine what media platform end generated
Whether advertisement pushing instruction is accurate, and can determine whether user produces positive interaction to ad data.Correspondingly, root
It can then be rewarded respectively to media platform end and user according to the intelligent contract traded for advertisement pushing.It is pushed away in actual advertisement
It send in business, the intelligent contract of advertisement pushing transaction is used for by this, media platform end can be promoted to generate accurately advertisement and pushed away
Instruction is sent, and user terminal is promoted to carry out positive response to the ad data of display.
Need it is described herein be, although above-mentioned only with the intelligent contract traded for interest information, and/or for advertisement
The intelligent contract of push transaction is that example has carried out relevant explanation, but the present invention is not limited thereto, when it is implemented, originally
Corresponding intelligent contract can also be arranged in field technical staff according to other reward activities.
For the process for the intelligent contract for being used for advertisement pushing transaction below with publication in a specific embodiment of the invention
It is wise can contract issuing process: by filling in intelligent contract template come finished item generation, project templet include Item number,
Project promoter ID, business rule environmental parameter, item code, contract code.Item code is to generate contract and modification item
Mesh state, contract code are the rules for executing data exchange and payment.Wherein, the parameters in intelligent contract template are specifically such as
Under:
1. Item number: i.e. advertising items ID, can be by random number Hash after, take first 6 to obtain；
2. project promoter ID: i.e. advertiser end ID is the public key address at advertiser end；
3. business rule environmental parameter:
A. advertisement publishers, i.e. advertiser end Ad-project owner；
B. advertisement total amount total sum；
C. each pay-per-click Price per click；
D. each user rewards bonus per click；
E. issuing time create_time；
F. state Status；
4. item code: major function is to generate contract and modification contract state；
A. it initializes: generating item nodes and initialize subcode；
B. project is issued: contract node generates；
C. information is inquired: realizing information search access right by item code；
5. contract code: launching the business rule of advertisement according to advertiser end, be written as with programmable language executable
Item code；
A. ad distribution: the code write according to ad distribution rule；
B. advertising expenditure is paid；
C. information is inquired；
D. reward publication；
6. item code Hash；
7. contract code Hash；
8. whole project Hash: above every Hash.
Also, the written in code that intelligent contract is carried out using Java or other programming languages, writes language using used
The reflection mechanism of speech realizes the triggering and execution of contract code, realizes the letter in intelligent contract and chain by intelligent contract-defined interface
Breath interaction, the result that intelligent contract is executed return.
Step S202: it obtains media platform end and is instructed according to the advertisement pushing that the demand information of user terminal generates, with area
The mode of block chain stores advertisement pushing instruction.
It wherein, include the identification information of user terminal in advertisement pushing instruction.
Specifically, the demand information for obtaining user terminal, the storage demand information in a manner of block chain；Demand information is sent out
Give media platform end；Obtain the media platform end letter of advertisement reading interest corresponding to information analysis user terminal according to demand
Breath, and advertisement pushing instruction is generated according to advertisement reading interest information, advertisement pushing instruction is stored in a manner of block chain.At this
In embodiment, the original demand information of user terminal and the advertisement pushing that demand information generates accordingly of media platform end are instructed equal
It is stored in block chain network, i.e., carries out depositing card in each node, so that the advertisement pushing that monitoring media platform end generates refers to
Whether reasonable, and then be beneficial to prevent the cheating of media platform end if enabling.For example, the advertisement pushing instruction that media platform end generates
It is not consistent completely with demand information, then assert that media platform end has the phenomenon that cheating.
Step S203: by advertisement pushing instruction be supplied to advertiser end, for advertiser end according to advertisement pushing instruct to
User's advertisement data.
Specifically, advertisement pushing instruction is supplied to advertiser end, so that advertiser end can be instructed according to advertisement pushing
Point-to-point advertisement pushing is carried out between user terminal, rather than the media platform end that places one's entire reliance upon carries out advertisement pushing.Extensively
It accuses quotient end and the available push object for carrying out ad data push is instructed according to advertisement pushing, i.e., include in advertisement pushing instruction
User terminal identification information, and obtain the specific requirements content of the current reading requirement of user terminal, and then can be with needle
The ad data that the reading requirement current with it to push Object Push matches.
Step S204: when monitoring interbehavior that user terminal generates ad data, according to being used for advertisement pushing
The intelligent contract of transaction provides user's reward of corresponding interbehavior to user.
Specifically, after to user's advertisement data, the interbehavior that monitoring user terminal generates ad data,
In, interbehavior is the behavior for reflecting the push effect of this advertisement pushing.In a specific embodiment, interbehavior packet
Include click behavior, browsing time, splitting glass opaque, collection behavior and/or lower single act.When monitoring above-mentioned interbehavior, then
Show to have reached corresponding push effect, then produces a transaction at this time, the transaction as the interbehavior generated to user
Condition is rewarded according to the intelligent contract traded for advertisement pushing to the user that user provides corresponding interbehavior, correspondingly, with
Family can obtain the digital asset reward at advertiser end, to reward user's interbehavior generated to ad data.In addition, if not supervising
Above-mentioned interbehavior is measured, then shows this time to push not up to preset push effect, then will not generate advertisement pushing transaction.
Further, the treaty content for the intelligent contract of advertisement pushing transaction can be with are as follows: not according to interbehavior
User in the same direction provides different user's rewards.Optionally, user is provided according to the superiority and inferiority of the corresponding push effect of interbehavior
Reward, wherein the corresponding push effect of interbehavior is empirically determined in advance.For example, the corresponding push of buying behavior
Effect is better than the corresponding push effect of click behavior, then the learning rate for corresponding to user's reward of buying behavior granting, which is greater than, to be corresponded to
The learning rate of user's reward of click behavior granting.
Also, after user obtains user's reward of corresponding interbehavior, the bonus data of user's reward is obtained, with block
The mode of chain stores the bonus data of user's reward.Block chain network obtains the user's reward for the correspondence interbehavior that user obtains
Bonus data, the user reward bonus data include reward amount, reward item and user terminal identification information.
Step S205: when monitoring interbehavior that user terminal generates ad data, according to being used for advertisement pushing
The intelligent contract of transaction provides the platform reward of corresponding interbehavior to media platform end.
Specifically, when monitoring above-mentioned interbehavior (referring to the explanation in step S204), then show to have reached corresponding
Push effect, can also generate another transaction at this time, as to media platform end advertisement pushing instruction terms of trade, root
The platform reward of corresponding interbehavior is provided to media platform end according to the intelligent contract traded for advertisement pushing.Further,
The treaty content of intelligent contract for advertisement pushing transaction can be with are as follows: is provided not according to the media platform not in the same direction of interbehavior
Same platform reward.Also, after media platform end obtains the platform reward of corresponding interbehavior, obtain the reward of platform reward
Data, the bonus data that storage platform is rewarded in a manner of block chain.
The implementation principle and process of this step, similar to the implementation principle of step S204 and process, for details, reference can be made to steps
In S204 pair it should be noted that details are not described herein again.
To be traded below with being used for advertisement pushing in practical business convenient for the understanding to above-mentioned steps S204 and step S205
Intelligent contract execution for, come illustrate provide user reward and platform reward detailed process: advertiser end publication be used for
The intelligent contract of advertisement pushing transaction, client determine to click and watch, and contract is triggered, and contract first tests the identity of client
Card, after being verified, the fund that advertiser deals at end media platform can pay platform according to the setting amount of money automatically, while to visitor
Family reward.After completing above-mentioned two payments, contract changes two next states respectively.Wherein, the state of contract includes not handing over
The state after original state, transaction when easily.Here two transactions have occurred in contract, are respectively completed state change.
Step S206: the user interest information that encryption storage is carried out using the public key at advertiser end is obtained, according to advertiser
The user interest information of encryption storage is decrypted in the decrypted private key at end, and the user interest information after decryption is stored in pair
Answer the advertiser end of decrypted private key.
In the present embodiment, the corresponding user interest information encryption of each user terminal is stored in the corresponding section of user terminal
On point, without disclosing all nodes, it is emerging to share the user in other nodes of the user terminal actively into block chain network
Interesting information then starts a transaction, is sent to other side with point-to-point after the public key encryption of other side and the private key signature of oneself.It is a kind of
The scene of more typical open user interest information is as follows: after user terminal receives the ad data of advertiser end push,
It was found that the ad data is not able to satisfy the accurate demand of oneself, but it is expected that the advertiser end can provide more targetedly
Ad data, then user terminal can be worked as by disclosing user interest information to the advertiser end in favor of receiving more to meet
The ad data of preceding demand.But the present invention is not limited with this typical scene, when it is implemented, user can be any
Opportunity, after being limited to the ad data for receiving the push of advertiser end, and only with the wish of oneself, actively to any
Advertiser end discloses user interest information.Storage and shared user interest information in this way, for advertiser end
Speech can use the push that the user interest information carries out targeted ad data, and then convenient for improving advertisement pushing
Effect；And for user terminal, it can be ensured that user interest information is not leaked, and user interest information is made only to exist
It is shared between the terminal of permission, while user terminal being made to can receive interested ad data again.
Specifically, when user terminal initiates the transaction of user interest information to advertiser end, user terminal will be ready altogether
The public key encryption at the user interest information enjoyed advertiser end, and the private key signature for passing through user terminal；Then advertiser end is used
The public key sign test of user terminal in block chain network is simultaneously decrypted using the private key of oneself, and it is emerging to obtain the shared user of user terminal
Interesting information, and then can make to correspond to the advertiser end of the decrypted private key according to the user interest information to user's advertisement number
According to.Wherein, the user interest information is corresponding with the identification information of user terminal.
Step S207: it is provided according to the intelligent contract traded for interest information to user and discloses prize disclosed in interest information
It encourages.
Specifically, after user terminal has shared user interest information to advertiser end, as terms of trade, according to
It is provided in the intelligent contract of interest information transaction to user and discloses reward disclosed in interest information, then (user terminal is corresponding by user
User, it is hereinafter identical) can obtain advertiser end digital asset reward.In the present embodiment, digital asset is not rewarded
Form be defined (hereinafter also identical), when it is implemented, those skilled in the art can flexibly determine digital asset reward
Form, optionally, determine digital asset reward form can be integral, discount, cash, experience etc..
Further, the treaty content for the intelligent contract of interest information transaction can be with are as follows: emerging according to shared user
The information content of interesting information provides different open rewards to user.Optionally, according to the information of shared user interest information
Type, privacy level, and/or the quantity of content are rewarded to provide disclosure.For example, the privacy level of the information content is higher, then it is public
The learning rate encouraged of announcing the winners in a lottery is bigger；Alternatively, the quantity of the information content is more, then the learning rate for disclosing reward is bigger.
Also, after user obtains the open reward at advertiser end, the bonus data of open reward is obtained, with block chain
Mode store the bonus data of open reward.Block chain network obtains the bonus data for the open reward that user obtains, the public affairs
The bonus data encouraged of announcing the winners in a lottery includes the identification information for rewarding amount, reward item and user terminal.For example, the prize of open reward
Encouraging data is that the corresponding user of user terminal a because having shared user interest information b obtains the reward that amount is c.Then, area
The bonus data of open reward is carried out encryption storage by block chain network, and the other nodes accessed in block chain network is enable to obtain
It carries out depositing card to the encrypted data, ensure that the unalterable feature of the bonus data of open reward, improve the true of data
Reality and accuracy, to carry out verification investigation when there is complaint or dispute.
Step S208: the calling information that user is directed to ad data is obtained, stores calling information in a manner of block chain；It will
Calling information is supplied to supervision end, so that ad data is verified according to calling information in supervision end and obtains verifying result.
Wherein, user can be the calling information to advertisement data content itself for the calling information of ad data,
Can be the calling information to reward corresponding with ad data, the reward include disclosed disclosed in interest information reward and/or
User's reward of corresponding interbehavior.
Specifically, when user has found that ad data is not inconsistent with commodity actual state, or the reward of discovery granting is not met
When number as defined in corresponding intelligence contract, user can initiate complaint request；The complaint of block chain network acquisition complaint request
Information simultaneously carries out encryption storage, so that the other nodes accessed in block chain network is got the encrypted data and is deposited
Card, ensure that the unalterable feature of calling information, improves the authenticity of data, and then can be to avoid the random complaint of user.
Wherein, calling information includes the identification information for the ad data being directed to, complaint and relevant evidence (such as sound, image,
The evidences such as material object).Then, calling information is supplied to supervision end, by supervision end according to calling information, collects related data and carry out
It verifies and (combines outer progress in chain), determine the problem of advertiser end in calling information with the presence or absence of pointing out.
Pattern verification in above-mentioned steps S208 is passive verification, i.e., is verified according to Client-initiated complaint request,
And in other embodiments of the invention, supervision end verify according to specific regular active, for example, with pre-
If time interval spot-check, to supervise advertiser end to provide reliable ad data, supervise advertiser end according to intelligent conjunction
About provide reward, and the cheating at supervision media platform end.
Step S209: it obtains and verifies as a result, storing verification in a manner of block chain as a result, for carrying out letter to advertiser end
With grading.
It needs described herein to be that the execution sequence of each step is not in the present embodiment with sequence shown in Figure 2
Limit, when it is implemented, those skilled in the art can be adjusted flexibly each step according to actual needs execute sequence.Optionally,
Step S204 to step S208 execution sequence can appropriate adjustment, for example, if interest information transaction initiation opportunity it is more early, walk
Rapid S206 to step S207 will be executed before step S204 to step S205.
According to the advertisement sending method provided in this embodiment based on block chain, establish by advertiser end, media platform end,
Alliance's chain that the related sides such as consumer and supervision end are constituted can realize advertising results by the point-to-point interaction of ad content
Utmostly optimization, overcome in the prior art centralization media platform end dominate advertisement and present, and advertiser end and consumer
The problem of interaction can only be realized by centralization platform；Meanwhile consumer can by advertiser end provide interest information come
It is rewarded, to make advertiser end obtain accurately customer information, more effectively to push the essence for meeting consumer demand
Quasi- advertisement；Also, the specific ad data of push is determined by advertiser end, can launch cheating to avoid the advertisement of media platform end
Phenomenon；And by disposing intelligent contract in block chain network, advertisement pushing is realized by intelligent contract, reward granting, is disappeared
The business such as the person's of expense information submission, can timely reward consumer and media platform end, to motivate consumer to provide
User interest information abundant carries out active response to ad data and media platform end is promoted to generate accurately advertisement pushing away
Instruction is sent, and then is conducive to advanced optimize the effect of advertisement dispensing；In addition, all data during advertisement pushing upload
Into alliance's chain so that the supervision of the authenticity of advertisement pushing is strengthened, and supervise end can by the data on chain into
Row is verified, and to determine the reasonability of the reward of push or the every transaction of ad data, and then is formed to the sincere of advertiser end
Letter grading.It can be seen that this embodiment scheme, optimize advertiser, client, advertising media's platform correlation, form
Client is ready to contribute customized information, advertiser's push accurate advertisement, the benign ecology that media platform acquisition is shared in the benefit.
Fig. 4 shows the functional block diagram of the advertisement pushing device according to an embodiment of the invention based on block chain.Such as
Shown in Fig. 4, which includes:
Module 401 is obtained, is referred to suitable for obtaining media platform end according to the advertisement pushing that the demand information of user terminal generates
It enables；
Memory module 402, suitable for storing the advertisement pushing instruction in a manner of block chain；In the advertisement pushing instruction
Identification information comprising the user terminal；
Module 403 is provided, suitable for advertisement pushing instruction is supplied to advertiser end, so that advertiser end is according to
Advertisement pushing is instructed to user's advertisement data.
In a kind of optional embodiment, obtains module 401 and be further adapted for: obtaining the demand information of user terminal；
And be suitable for, obtain media platform end advertisement reading interest letter according to corresponding to demand information analysis user terminal
Breath, and advertisement pushing instruction is generated according to the advertisement reading interest information
The memory module 402 is further adapted for: the demand information is stored in a manner of block chain；And be suitable for, with
The mode of block chain stores the advertisement pushing instruction
The offer module 403 is further adapted for: the demand information is sent to media platform end.
In a kind of optional embodiment, the acquisition module 401 is further adapted for:
Obtain the user interest information that encryption storage is carried out using the public key at advertiser end；
Described device further include: deciphering module 404, according to the decrypted private key at advertiser end to the user of the encryption storage
Interest information is decrypted；
The memory module 402 is further adapted for: it is private that the user interest information after decryption is stored in the corresponding decryption
The advertiser end of key, for the correspondence decrypted private key advertiser end according to the user interest information to user's advertisement
Data.
In a kind of optional embodiment, the module 401 that obtains is further adapted for: obtaining the use that advertiser end provides
In the intelligent contract of at least one of transaction；
The memory module 402 is further adapted for: at least one intelligent contract is stored in a manner of block chain.
In a kind of optional embodiment, at least one intelligent contract includes the intelligence for interest information transaction
Contract；
Described device further include: reward module 405, suitable for according to the intelligent contract for interest information transaction to
It provides and discloses reward disclosed in interest information in family；
The module 401 that obtains is further adapted for: obtaining the bonus data of the open reward；
The memory module 402 is further adapted for: the bonus data of the open reward is stored in a manner of block chain.
In a kind of optional embodiment, at least one intelligent contract further includes the intelligence for advertisement pushing transaction
It can contract；
The reward module 405 is further adapted for: when the interaction row for monitoring that user terminal generates the ad data
For when, rewarded according to the intelligent contract for advertisement pushing transaction to the user that user provides the corresponding interbehavior；
It obtains module 401 to be further adapted for: obtaining the bonus data of user's reward；
Memory module 402 is further adapted for: the bonus data of user's reward is stored in a manner of block chain.
In a kind of optional embodiment, the reward module 405 is further adapted for:
When monitoring interbehavior that user terminal generates the ad data, handed over according to described for advertisement pushing
Easy intelligent contract provides the platform reward of the corresponding interbehavior to media platform end；
The module 401 that obtains is further adapted for: obtaining the bonus data of the platform reward；
The memory module 402 is further adapted for: the bonus data of the platform reward is stored in a manner of block chain.
In a kind of optional embodiment, the acquisition module 401 is further adapted for: being obtained user and is directed to the advertisement
The calling information of data；
The memory module 402 is further adapted for: the calling information is stored in a manner of block chain；
The offer module 403 is further adapted for: the calling information being supplied to supervision end, so that supervision end is according to institute
Calling information is stated to verify the ad data and obtain verifying result；
The acquisition module 401 is further adapted for: obtaining the verification result；
The memory module 402 is further adapted for: the verification is stored in a manner of block chain as a result, for advertiser
End carries out credit rating.
It can refer to the description of corresponding steps in embodiment of the method about the specific structure and working principle of above-mentioned modules,
Details are not described herein again.
The embodiment of the present application provides a kind of nonvolatile computer storage media, and the computer storage medium is stored with
An at least executable instruction, the computer executable instructions can be performed in above-mentioned any means embodiment based on the wide of block chain
Accuse method for pushing.
Fig. 5 shows a kind of structural schematic diagram for calculating equipment according to an embodiment of the present invention, the specific embodiment of the invention
The specific implementation for calculating equipment is not limited.
As shown in figure 5, the calculating equipment may include: processor (processor) 502, communication interface
(Communications Interface) 504, memory (memory) 506 and communication bus 508.
Wherein:
Processor 502, communication interface 504 and memory 506 complete mutual communication by communication bus 508.
Communication interface 504, for being communicated with the network element of other equipment such as client or other servers etc..
It is real can specifically to execute the above-mentioned advertisement sending method based on block chain for executing program 510 for processor 502
Apply the correlation step in example.
Specifically, program 510 may include program code, which includes computer operation instruction.
Processor 502 may be central processor CPU or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or be arranged to implement the integrated electricity of one or more of the embodiment of the present invention
Road.The one or more processors that equipment includes are calculated, can be same type of processor, such as one or more CPU；It can also
To be different types of processor, such as one or more CPU and one or more ASIC.
Memory 506, for storing program 510.Memory 506 may include high speed RAM memory, it is also possible to further include
Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.
Program 510 specifically can be used for so that processor 502 executes following operation:
It obtains media platform end to be instructed according to the advertisement pushing that the demand information of user terminal generates, in a manner of block chain
Store the advertisement pushing instruction；It include the identification information of the user terminal in the advertisement pushing instruction；
By the advertisement pushing instruction be supplied to advertiser end, for advertiser end according to the advertisement pushing instruct to
Family advertisement data.
In a kind of optional embodiment, program 510 can specifically be further used for so that processor 502 execute it is following
Operation:
The demand information for obtaining user terminal, stores the demand information in a manner of block chain；
The demand information is sent to media platform end；
Obtain media platform end advertisement reading interest letter according to corresponding to demand information analysis user terminal
Breath, and advertisement pushing instruction is generated according to the advertisement reading interest information, the advertisement pushing is stored in a manner of block chain
Instruction.
In a kind of optional embodiment, program 510 can specifically be further used for so that processor 502 execute it is following
Operation:
The user interest information that encryption storage is carried out using the public key at advertiser end is obtained, it is private according to the decryption at advertiser end
The user interest information of the encryption storage is decrypted in key, and the user interest information after decryption is stored in described in correspondence
The advertiser end of decrypted private key, so that the advertiser end of the correspondence decrypted private key is pushed away according to the user interest information to user
Send ad data.
In a kind of optional embodiment, program 510 can specifically be further used for so that processor 502 execute it is following
Operation:
Obtain the intelligent contract of at least one for transaction that advertiser end provides, stored in a manner of block chain it is described extremely
A kind of few intelligent contract.
In a kind of optional embodiment,
At least one intelligent contract includes the intelligent contract for interest information transaction；
Program 510 can specifically be further used for so that processor 502 executes following operation: being believed according to described for interest
The intelligent contract for ceasing transaction is provided to user discloses reward disclosed in interest information；
The bonus data for obtaining the open reward stores the bonus data of the open reward in a manner of block chain.
In a kind of optional embodiment,
At least one intelligent contract further includes the intelligent contract for advertisement pushing transaction；
Program 510 can specifically be further used for so that processor 502 executes following operation: when monitoring user terminal pair
When the interbehavior that the ad data generates, is provided and corresponded to user according to the intelligent contract for advertisement pushing transaction
The user of the interbehavior rewards；
The bonus data for obtaining user's reward stores the bonus data of user's reward in a manner of block chain.
In a kind of optional embodiment, program 510 can specifically be further used for so that processor 502 execute it is following
Operation:
When monitoring interbehavior that user terminal generates the ad data, handed over according to described for advertisement pushing
Easy intelligent contract provides the platform reward of the corresponding interbehavior to media platform end；
The bonus data for obtaining the platform reward stores the bonus data of the platform reward in a manner of block chain.
In a kind of optional embodiment, program 510 can specifically be further used for so that processor 502 execute it is following
Operation:
The calling information that user is directed to the ad data is obtained, the calling information is stored in a manner of block chain；
By the calling information be supplied to supervision end, for supervision end according to the calling information to the ad data into
Row verifies and obtains verifying result；
Obtain described verify as a result, storing the verification in a manner of block chain as a result, for carrying out letter to advertiser end
With grading.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
Microprocessor or digital signal processor (DSP) realize the advertisement pushing dress according to an embodiment of the present invention based on block chain
The some or all functions of some or all components in setting.The present invention is also implemented as described here for executing
Method some or all device or device programs (for example, computer program and computer program product).This
The program that the realization of sample is of the invention can store on a computer-readable medium, or can have one or more signal
Form.Such signal can be downloaded from an internet website to obtain, and perhaps be provided on the carrier signal or with any other
Form provides.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
Claims (12)
1. a kind of advertisement sending method based on block chain, which is characterized in that the described method includes:
It obtains media platform end to be instructed according to the advertisement pushing that the demand information of user terminal generates, be stored in a manner of block chain
The advertisement pushing instruction；It include the identification information of the user terminal in the advertisement pushing instruction；
Advertisement pushing instruction is supplied to advertiser end, is pushed away so that advertiser end is instructed according to the advertisement pushing to user
Send ad data.
2. the method according to claim 1, wherein the media platform end that obtains is according to the demand of user terminal
The advertisement pushing instruction that information generates, the advertisement pushing instruction is stored in a manner of block chain further comprises:
The demand information for obtaining user terminal, stores the demand information in a manner of block chain；
The demand information is sent to media platform end；
Media platform end advertisement reading interest information according to corresponding to demand information analysis user terminal is obtained, and
Advertisement pushing instruction is generated according to the advertisement reading interest information, the advertisement pushing instruction is stored in a manner of block chain.
3. the method according to claim 1, wherein advertisement pushing instruction is supplied to advertiser described
End, so that advertiser end instructs after user's advertisement data according to the advertisement pushing, the method also includes:
The user interest information that encryption storage is carried out using the public key at advertiser end is obtained, according to the decrypted private key pair at advertiser end
The user interest information of the encryption storage is decrypted, and the user interest information after decryption is stored in the corresponding decryption
The advertiser end of private key, so that the advertiser end of the correspondence decrypted private key pushes extensively according to the user interest information to user
Accuse data.
4. according to the method described in claim 3, it is characterized in that, at the acquisition media platform end according to the need of user terminal
Before the advertisement pushing instruction for asking information to generate, the method also includes: what acquisition advertiser end provided is used to trade at least
A kind of intelligence contract stores at least one intelligent contract in a manner of block chain.
5. according to the method described in claim 4, it is characterized in that, at least one intelligent contract includes being used for interest information
The intelligent contract of transaction；
Then after the advertiser end that the user interest information by after decryption is stored in the corresponding decrypted private key, the side
Method further include: provided according to the intelligent contract traded for interest information to user and disclose reward disclosed in interest information；
The bonus data for obtaining the open reward stores the bonus data of the open reward in a manner of block chain.
6. according to the method described in claim 4, it is characterized in that, at least one intelligent contract further includes pushing away for advertisement
Deliver easy intelligent contract；
Then described to after with advertisement data, the method also includes: when monitoring user terminal to the advertisement number
According to generation interbehavior when, the corresponding interactive row is provided to user according to the intelligent contract for advertisement pushing transaction
For user reward；
The bonus data for obtaining user's reward stores the bonus data of user's reward in a manner of block chain.
7. according to the method described in claim 6, it is characterized in that, after the advertisement data to user, the side
Method further include:
When monitoring interbehavior that user terminal generates the ad data, according to described for advertisement pushing transaction
Intelligent contract provides the platform reward of the corresponding interbehavior to media platform end；
The bonus data for obtaining the platform reward stores the bonus data of the platform reward in a manner of block chain.
8. method according to claim 1-7, which is characterized in that it is described to user's advertisement data it
Afterwards, the method also includes:
The calling information that user is directed to the ad data is obtained, the calling information is stored in a manner of block chain；
The calling information is supplied to supervision end, so that supervision end carries out core to the ad data according to the calling information
It looks into and obtains verifying result；
Obtain described verify as a result, storing described verify as a result, commenting for carrying out credit to advertiser end in a manner of block chain
Grade.
9. a kind of advertisement pushing device based on block chain, which is characterized in that described device includes:
Module is obtained, is instructed suitable for obtaining media platform end according to the advertisement pushing that the demand information of user terminal generates, with area
The mode of block chain stores the advertisement pushing instruction；It include the identification information of the user terminal in the advertisement pushing instruction；
Module is provided, suitable for advertisement pushing instruction is supplied to advertiser end, so that advertiser end is pushed away according to the advertisement
Send instruction to user's advertisement data.
10. device according to claim 9, which is characterized in that the acquisition module is further adapted for:
The demand information for obtaining user terminal, stores the demand information in a manner of block chain；
The demand information is sent to media platform end；
Media platform end advertisement reading interest information according to corresponding to demand information analysis user terminal is obtained, and
Advertisement pushing instruction is generated according to the advertisement reading interest information, the advertisement pushing instruction is stored in a manner of block chain.
11. a kind of calculating equipment, comprising: processor, memory, communication interface and communication bus, the processor, the storage
Device and the communication interface complete mutual communication by the communication bus；
The memory executes the processor as right is wanted for storing an at least executable instruction, the executable instruction
Ask the corresponding operation of the advertisement sending method based on block chain described in any one of 1-8.
12. a kind of computer storage medium, an at least executable instruction, the executable instruction are stored in the storage medium
Processor is set to execute such as the corresponding operation of the advertisement sending method of any of claims 1-8 based on block chain.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811224638.8A CN109523302A (en) | 2018-10-19 | 2018-10-19 | Advertisement sending method, device and calculating equipment based on block chain |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811224638.8A CN109523302A (en) | 2018-10-19 | 2018-10-19 | Advertisement sending method, device and calculating equipment based on block chain |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109523302A true CN109523302A (en) | 2019-03-26 |
Family
ID=65772195
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811224638.8A Withdrawn CN109523302A (en) | 2018-10-19 | 2018-10-19 | Advertisement sending method, device and calculating equipment based on block chain |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109523302A (en) |
Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109801115A (en) * | 2019-03-29 | 2019-05-24 | 北京金山安全软件有限公司 | Distributed application marketing method and device, electronic equipment and storage medium |
| CN109978632A (en) * | 2019-04-04 | 2019-07-05 | 百度在线网络技术（北京）有限公司 | Behavioral data processing method, device, equipment and the medium of terminal applies |
| CN110247974A (en) * | 2019-06-18 | 2019-09-17 | 东莞市盟大塑化科技有限公司 | Information-pushing method, device, computer and storage medium based on block chain |
| CN110309634A (en) * | 2019-04-04 | 2019-10-08 | 深圳大通实业股份有限公司 | A kind of credible advertisement data management system based on block chain |
| CN110543602A (en) * | 2019-07-23 | 2019-12-06 | 南京昱立信息科技有限公司 | social lottery recommendation system and method, social promotion publishing end and promotion mode |
| CN110572454A (en) * | 2019-09-11 | 2019-12-13 | 深圳钱客多信息科技有限公司 | Advertisement delivery system for guaranteeing safety of advertisement delivery process |
| CN110716932A (en) * | 2019-09-09 | 2020-01-21 | 平安国际智慧城市科技股份有限公司 | Data processing method, system, device and storage medium |
| CN110769322A (en) * | 2019-10-15 | 2020-02-07 | 深圳创维－Rgb电子有限公司 | Block chain-based television information pushing method and system |
| CN110932864A (en) * | 2019-11-20 | 2020-03-27 | 上海欧冶金融信息服务股份有限公司 | Transaction instruction preauthorization and transaction execution method and system based on intelligent contract |
| CN111314746A (en) * | 2020-02-25 | 2020-06-19 | 腾讯科技（深圳）有限公司 | Advertisement playing method, device and system |
| CN111476607A (en) * | 2020-04-08 | 2020-07-31 | 北京瑞策科技有限公司 | Advertisement method and system based on business data block chain |
| CN111488353A (en) * | 2020-04-08 | 2020-08-04 | 北京瑞策科技有限公司 | Intelligent contract implementation method and device for business data block chain |
| CN111667300A (en) * | 2020-05-18 | 2020-09-15 | 范国闯 | Automatic advertisement trading and putting method and system based on block chain intelligent contract |
| CN111934854A (en) * | 2019-05-13 | 2020-11-13 | 腾讯科技（北京）有限公司 | Data determination method and device, storage medium and electronic device |
| CN112202901A (en) * | 2020-09-30 | 2021-01-08 | 中国银行股份有限公司 | Promotion information pushing method, device, equipment and medium |
| CN112308626A (en) * | 2020-11-11 | 2021-02-02 | 陈炜炜 | Advertisement pushing method based on block chain and artificial intelligence and big data mining center |
| CN112492533A (en) * | 2020-07-10 | 2021-03-12 | 梁伟 | 5G rich media message pushing method and device based on block chain technology |
| CN113079704A (en) * | 2018-09-06 | 2021-07-06 | 马蒂夫股份有限公司 | Method and system for providing targeted advertising to consumer devices |
| CN113609381A (en) * | 2021-07-13 | 2021-11-05 | 杭州网易云音乐科技有限公司 | Work recommendation method, device, medium and computing equipment |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106484858A (en) * | 2016-10-09 | 2017-03-08 | 腾讯科技（北京）有限公司 | Hot Contents method for pushing and device |
| CN107392702A (en) * | 2017-07-10 | 2017-11-24 | 北京云知科技有限公司 | A kind of commodity method for pushing and device based on vocal print |
| CN107862553A (en) * | 2017-11-15 | 2018-03-30 | 平安科技（深圳）有限公司 | Advertisement real-time recommendation method, device, terminal device and storage medium |
| CN107886373A (en) * | 2017-12-11 | 2018-04-06 | 广东欧珀移动通信有限公司 | Advertisement sending method based on keyword, advertisement pushing device and electric terminal |
| CN108197975A (en) * | 2017-12-15 | 2018-06-22 | 天津信付科技有限公司 | The method for pushing and system of information |
| KR20180069356A (en) * | 2016-12-15 | 2018-06-25 | 주식회사 케이티 | User device, block chain server and contents providing server |
| CN108520431A (en) * | 2018-03-26 | 2018-09-11 | 李思洁 | A kind of the new media system and its information interacting method of decentralization |
-
2018
- 2018-10-19 CN CN201811224638.8A patent/CN109523302A/en not_active Withdrawn
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106484858A (en) * | 2016-10-09 | 2017-03-08 | 腾讯科技（北京）有限公司 | Hot Contents method for pushing and device |
| KR20180069356A (en) * | 2016-12-15 | 2018-06-25 | 주식회사 케이티 | User device, block chain server and contents providing server |
| CN107392702A (en) * | 2017-07-10 | 2017-11-24 | 北京云知科技有限公司 | A kind of commodity method for pushing and device based on vocal print |
| CN107862553A (en) * | 2017-11-15 | 2018-03-30 | 平安科技（深圳）有限公司 | Advertisement real-time recommendation method, device, terminal device and storage medium |
| CN107886373A (en) * | 2017-12-11 | 2018-04-06 | 广东欧珀移动通信有限公司 | Advertisement sending method based on keyword, advertisement pushing device and electric terminal |
| CN108197975A (en) * | 2017-12-15 | 2018-06-22 | 天津信付科技有限公司 | The method for pushing and system of information |
| CN108520431A (en) * | 2018-03-26 | 2018-09-11 | 李思洁 | A kind of the new media system and its information interacting method of decentralization |
Cited By (24)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113079704A (en) * | 2018-09-06 | 2021-07-06 | 马蒂夫股份有限公司 | Method and system for providing targeted advertising to consumer devices |
| CN109801115A (en) * | 2019-03-29 | 2019-05-24 | 北京金山安全软件有限公司 | Distributed application marketing method and device, electronic equipment and storage medium |
| CN109978632A (en) * | 2019-04-04 | 2019-07-05 | 百度在线网络技术（北京）有限公司 | Behavioral data processing method, device, equipment and the medium of terminal applies |
| CN110309634A (en) * | 2019-04-04 | 2019-10-08 | 深圳大通实业股份有限公司 | A kind of credible advertisement data management system based on block chain |
| CN111934854B (en) * | 2019-05-13 | 2024-04-16 | 腾讯科技（北京）有限公司 | Data determining method and device, storage medium and electronic device |
| CN111934854A (en) * | 2019-05-13 | 2020-11-13 | 腾讯科技（北京）有限公司 | Data determination method and device, storage medium and electronic device |
| CN110247974A (en) * | 2019-06-18 | 2019-09-17 | 东莞市盟大塑化科技有限公司 | Information-pushing method, device, computer and storage medium based on block chain |
| CN110543602A (en) * | 2019-07-23 | 2019-12-06 | 南京昱立信息科技有限公司 | social lottery recommendation system and method, social promotion publishing end and promotion mode |
| CN110716932A (en) * | 2019-09-09 | 2020-01-21 | 平安国际智慧城市科技股份有限公司 | Data processing method, system, device and storage medium |
| CN110716932B (en) * | 2019-09-09 | 2022-08-23 | 深圳赛安特技术服务有限公司 | Data processing method, system, device and storage medium |
| CN110572454A (en) * | 2019-09-11 | 2019-12-13 | 深圳钱客多信息科技有限公司 | Advertisement delivery system for guaranteeing safety of advertisement delivery process |
| CN110769322A (en) * | 2019-10-15 | 2020-02-07 | 深圳创维－Rgb电子有限公司 | Block chain-based television information pushing method and system |
| CN110932864A (en) * | 2019-11-20 | 2020-03-27 | 上海欧冶金融信息服务股份有限公司 | Transaction instruction preauthorization and transaction execution method and system based on intelligent contract |
| CN110932864B (en) * | 2019-11-20 | 2022-06-28 | 上海欧冶金融信息服务股份有限公司 | Transaction instruction preauthorization and transaction execution method and system based on intelligent contract |
| CN111314746A (en) * | 2020-02-25 | 2020-06-19 | 腾讯科技（深圳）有限公司 | Advertisement playing method, device and system |
| CN111476607A (en) * | 2020-04-08 | 2020-07-31 | 北京瑞策科技有限公司 | Advertisement method and system based on business data block chain |
| CN111488353A (en) * | 2020-04-08 | 2020-08-04 | 北京瑞策科技有限公司 | Intelligent contract implementation method and device for business data block chain |
| CN111667300A (en) * | 2020-05-18 | 2020-09-15 | 范国闯 | Automatic advertisement trading and putting method and system based on block chain intelligent contract |
| CN112492533B (en) * | 2020-07-10 | 2022-06-03 | 梁伟 | 5G rich media message pushing method and device based on block chain technology |
| CN112492533A (en) * | 2020-07-10 | 2021-03-12 | 梁伟 | 5G rich media message pushing method and device based on block chain technology |
| CN112202901A (en) * | 2020-09-30 | 2021-01-08 | 中国银行股份有限公司 | Promotion information pushing method, device, equipment and medium |
| CN112308626A (en) * | 2020-11-11 | 2021-02-02 | 陈炜炜 | Advertisement pushing method based on block chain and artificial intelligence and big data mining center |
| CN113609381A (en) * | 2021-07-13 | 2021-11-05 | 杭州网易云音乐科技有限公司 | Work recommendation method, device, medium and computing equipment |
| CN113609381B (en) * | 2021-07-13 | 2023-12-12 | 杭州网易云音乐科技有限公司 | Work recommendation method, device, medium and computing equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN109523302A (en) | Advertisement sending method, device and calculating equipment based on block chain | |
| US11651217B2 (en) | Architectures, systems and methods having segregated secure and public functions | |
| EP3709247A1 (en) | Code chain-based model, device, system, method, and application | |
| CN108734576A (en) | A kind of shared education resources method and system based on block chain | |
| CN115809375A (en) | Data processing method, equipment and server based on social network search | |
| CN109299955A (en) | Recording method, device, equipment and the computer readable storage medium of information | |
| KR102313675B1 (en) | Block chain-based crytography donation server and donation method without limitation to donation target | |
| CN108537576A (en) | Community's advertisement placement method, device, terminal device and storage medium | |
| CN109377338A (en) | Financial product processing method and processing device based on block chain | |
| CN109785135A (en) | A kind of method of commerce based on block chain technology, system and storage medium | |
| CN109272418A (en) | Product manufacturing data sharing method and device based on block chain | |
| CN111080342A (en) | Resource allocation method and device, storage medium and electronic device | |
| CN110033245A (en) | A kind of Neighbour community sharing method and system based on block chain | |
| CN103812660A (en) | Invitation code generation and application method and system for authentication | |
| TWI675336B (en) | System of smart ticket, method for issuing ticket and computer-readable storage device | |
| CN110415008A (en) | Credit data management method, device, node device, storage medium and system | |
| CN111062764A (en) | Block chain-based electronic equity transaction method, equipment and medium | |
| CN109785067A (en) | A kind of marketing method and system based on block chain | |
| KR20200001151A (en) | Electronic commerce-mileage management method and electronic commerce-mileage management system based on block chain way | |
| KR102285235B1 (en) | Market system for social benefit and method for operating the same | |
| Froehlich et al. | Implementation and Evaluation of a Point-Of-Sale Payment System Using Bitcoin Lightning | |
| Fan et al. | CryptoArcade: A Cloud Gaming System With Blockchain-Based Token Economy | |
| Bhatia et al. | Decentralized social news platform | |
| KR20220102808A (en) | Trading methods using a shoping power based on block-chain | |
| Zeggari et al. | An Efficient and Decentralized Blockchain-based Commercial Alternative (Full Version) |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| TA01 | Transfer of patent application right | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20210125 Address after: 215163 No. 9 Xuesen Road, Science and Technology City, Suzhou High-tech Zone, Jiangsu Province Applicant after: Suzhou Lang run innovation intellectual property operation Co.,Ltd. Address before: 100034 4008, 4 floor, 9 building, 56 half moon street, Xicheng District, Beijing. Applicant before: SINOCHAIN TECHNOLOGY Co.,Ltd. |
|
| WW01 | Invention patent application withdrawn after publication | ||
| WW01 | Invention patent application withdrawn after publication |
Application publication date: 20190326 |