CN111314746A - Advertisement playing method, device and system - Google Patents

Advertisement playing method, device and system Download PDF

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Publication number
CN111314746A
CN111314746A CN202010115787.1A CN202010115787A CN111314746A CN 111314746 A CN111314746 A CN 111314746A CN 202010115787 A CN202010115787 A CN 202010115787A CN 111314746 A CN111314746 A CN 111314746A
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advertisement
playing
target
target advertisement
user
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王凡
廖闻骄
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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Abstract

The application provides an advertisement playing method, device and system. The method comprises the steps of obtaining an advertisement playing request, wherein the advertisement playing request of a user terminal comprises a target advertisement position mark; based on the target advertisement position identification of the user terminal, obtaining historical playing data of the target advertisement position of the user terminal and carousel rules of the target advertisement position of the user terminal from the block chain; determining a target advertisement of a target advertisement position of a user terminal based on historical playing data of the target advertisement position of the user terminal and a carousel rule of the target advertisement position of the user terminal; and pushing the target advertisement of the user terminal to the user terminal for playing. Since the data in the blockchain is not falsifiable, the carousel rule obtained from the blockchain is reliable. Meanwhile, because a plurality of advertisements are played in a carousel mode, the carousel sequence is not necessarily played after each time of playing is finished. Therefore, the target advertisement is determined according to the carousel rule of the target advertisement position and the historical playing data, and the reliability of the advertisement carousel is improved.

Description

Advertisement playing method, device and system
Technical Field
The present application relates to the field of computer and communication technologies, and in particular, to a method, an apparatus, and a system for playing an advertisement.
Background
Advertisement marketing is an important marketing means, and successful advertisements can bring huge profits for advertisers. When a plurality of advertisements are broadcast in the same advertisement space in a carousel manner, carousel rules need to be set for the plurality of advertisements, and successful advertisements not only include good advertisement contents, but also need to be set with correct carousel rules, and can be played according to the correct carousel rules, so that the advertisement marketing is doubled with half the effort. The setting of the advertisement carousel rule needs to be calculated by a large amount of data, and an advertisement putting party needs to strictly observe the advertisement carousel rule to play the advertisement, so that the advertisement marketing can achieve the expected effect.
However, in the communication process between the advertiser and the advertisement delivery party, a communication error easily occurs, or the advertisement delivery party personally changes the advertisement carousel rule in order to make the interest violate the desire of the advertiser. Therefore, a reliable advertisement playing method is found, which makes the problem to be solved urgently.
Disclosure of Invention
The application aims to provide an advertisement playing method, device and system, which can play advertisements reliably.
According to an aspect of an embodiment of the present application, there is provided an advertisement playing method, including: acquiring an advertisement playing request, wherein the advertisement playing request comprises a target advertisement position identification; based on the target advertisement space identification, obtaining historical playing data of the target advertisement space and carousel rules of the target advertisement space from a block chain; determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space; and pushing the target advertisement to a user terminal for playing.
According to an aspect of an embodiment of the present application, there is provided an advertisement playback apparatus including: the acquisition module is used for acquiring an advertisement playing request, wherein the advertisement playing request comprises a target advertisement space identifier, and acquiring historical playing data of the target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier; the determining module is used for determining the target advertisement of the target advertisement position based on the historical playing data of the target advertisement position and the carousel rule of the target advertisement position; and the pushing module is used for pushing the target advertisement to a user terminal for playing.
According to an aspect of the embodiments of the present application, based on the foregoing solution, the obtaining module is configured to: acquiring a user identifier of a user sending the advertisement playing request; and acquiring historical playing data of the target advertisement space to the user from the historical playing data of the target advertisement space based on the user identification.
According to an aspect of the embodiments of the present application, based on the foregoing solution, the obtaining module is configured to: acquiring a user identifier of a user sending the advertisement playing request; and acquiring historical playing data of the target advertisement position to the user from the block chain based on the user identification and the advertisement position identification.
According to an aspect of an embodiment of the present application, based on the foregoing solution, the determining module is configured to: and determining the target advertisement of the target advertisement position pushed to the user terminal where the user is located based on the historical playing data of the target advertisement position to the user and the carousel rule of the target advertisement position.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the advertisement playing apparatus further includes a preparation module, where the preparation module is configured to: and before the advertisement playing request is obtained, storing the historical playing data of the target advertisement position, the carousel rule of the target advertisement position and the target advertisement position identification into the block chain correspondingly.
According to an aspect of an embodiment of the present application, there is provided an advertisement playing method, including: playing the target advertisement to the user in the target advertisement slot; acquiring historical playing data generated by playing the target advertisement to the user by the target advertisement position; generating block data through the target advertisement space identification, the user identification and the historical playing data; and issuing the block data to a block chain for the advertisement putting party to call.
According to an aspect of an embodiment of the present application, there is provided an advertisement playback apparatus including: the playing module is used for playing the target advertisement to the user in the target advertisement position; the data module is used for acquiring historical playing data generated by playing the target advertisement to the user by the target advertisement position; the block module is used for generating block data through the target advertisement space identifier, the user identifier and the historical playing data; and the storage module is used for issuing the block data to a block chain for the advertisement putting party to call.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the playing module is configured to: if the fact that the user browses the page where the target advertisement position is located is detected, an advertisement playing request is sent to the advertisement putting party; and acquiring the target advertisement returned based on the advertisement playing request for playing.
According to an aspect of an embodiment of the present application, there is provided an advertisement playing system, including: the advertiser server is used for sending advertisement content, advertisement positions of the advertisement content and carousel rules of the advertisement positions to an advertisement putting side server; the advertisement putting side server is used for receiving the advertisement content, the advertisement position of the advertisement content and the carousel rule of the advertisement position sent by the advertiser server; acquiring an advertisement playing request, wherein the advertisement playing request comprises a target advertisement space identifier, acquiring historical playing data of the target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier, determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space, and pushing the target advertisement to a user terminal for playing; the user terminal is used for playing the target advertisement in the target advertisement space, acquiring historical playing data generated when the target advertisement space plays the target advertisement, generating block data through the target advertisement space identifier and the historical playing data generated when the target advertisement space plays the target advertisement, and issuing the block data to the block chain for the advertisement putting side server to call.
According to an aspect of embodiments of the present application, there is provided a computer-readable program medium storing computer program instructions which, when executed by a computer, cause the computer to perform the method of any one of the above.
According to an aspect of an embodiment of the present application, there is provided an electronic apparatus including: a processor; a memory having computer readable instructions stored thereon which, when executed by the processor, implement the method of any of the above.
The technical scheme provided by the embodiment of the application can have the following beneficial effects:
in the technical solutions provided in some embodiments of the present application, by obtaining an advertisement playing request, an advertisement delivery party responds to the advertisement playing request to deliver a target advertisement to a user for playing. The specific response process is as follows: the method comprises the steps of obtaining a target advertisement space identifier included in an advertisement playing request, obtaining historical playing data of a target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier, and determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space. The data in the block chain can not be tampered, the carousel rule of the target advertisement position stored in the block chain is stored after being checked, and the carousel rule of the target advertisement position acquired from the block chain by the advertisement delivery party is a reliable carousel rule, so that the target advertisement is reliably selected based on the carousel rule of the target advertisement position acquired from the block chain. Meanwhile, because a plurality of advertisements are played in a carousel mode, the carousel sequence is not necessarily played after each time of playing is finished. Therefore, the target advertisement is determined according to the carousel rule of the target advertisement position and the historical playing data of the target advertisement position, the advertisement can be better played according to the carousel rule, the problem that the advertisement positioned behind the playing sequence cannot be played due to short advertisement playing time is avoided, and the reliability of the advertisement carousel is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
FIG. 1A shows a schematic diagram of an exemplary system architecture to which aspects of embodiments of the present application may be applied;
FIG. 1B shows a schematic diagram of an exemplary system architecture to which aspects of embodiments of the present application may be applied;
FIG. 2A is a diagram illustrating a data sharing system to which aspects of one embodiment of the present application may be applied;
FIG. 2B illustrates a block chain diagram to which one embodiment of the present application may be applied;
FIG. 2C is a diagram illustrating the generation of new tiles in a blockchain to which one embodiment of the present application may be applied;
FIG. 3 schematically illustrates a flow diagram of a method of advertisement playback according to an embodiment of the present application;
FIG. 4 schematically illustrates a flow diagram of a method of advertisement playback according to an embodiment of the present application;
FIG. 5 schematically illustrates a flow diagram of a method of advertisement playback according to an embodiment of the present application;
FIG. 6 schematically illustrates a timing diagram of an advertisement playback method according to an embodiment of the present application;
FIG. 7A schematically illustrates a block diagram of an advertisement playback device according to an embodiment of the present application;
FIG. 7B schematically illustrates a block diagram of an advertisement playback device according to an embodiment of the present application;
FIG. 8 is a hardware diagram illustrating an electronic device according to an example embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the application. One skilled in the relevant art will recognize, however, that the subject matter of the present application can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the application.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
Fig. 1A shows a schematic diagram of an exemplary system architecture 100A to which the technical solutions of the embodiments of the present application may be applied.
As shown in fig. 1A, the system architecture 100A may include a terminal device 101A (which may be one or more of a smartphone, tablet, laptop, desktop computer), a network 102A, an advertiser server 103A, and an advertiser server 104A. Network 102A is the medium used to provide communication links between terminal device 101A, advertiser server 103A, and advertiser server 104A. Network 102A may include various connection types, such as wired communication links, wireless communication links, and so forth. The advertisement delivery server 104A is used to provide an advertisement delivery platform to realize data transmission of the terminal, the advertiser server 103A and the advertisement delivery server 104A.
It should be understood that the number of terminal devices 101A, networks 102A, advertiser servers 103A, and advertiser servers 104A in fig. 1A are merely illustrative. There may be any number of terminal devices 101A, networks 102A, advertiser servers 103A, and advertiser servers 104A, as desired for implementation. For example, advertiser server 103A or advertiser server 104A may be a server cluster of multiple servers, or the like.
In an embodiment of the present application, the advertisement publisher server 104A, by obtaining the advertisement playing request, the advertisement publisher responds to the advertisement playing request to push the target advertisement for the user to play. The specific response process is as follows: the method comprises the steps of obtaining a target advertisement space identifier included in an advertisement playing request, obtaining historical playing data of a target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier, and determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space. Since the data in the block chain cannot be tampered, the carousel rule of the target advertisement space stored in the block chain is stored after the carousel rule of the target advertisement space is checked by the nodes in the block chain, and therefore, the target advertisement is reliably selected based on the carousel rule of the target advertisement space acquired from the block chain. Meanwhile, because a plurality of advertisements are played in a carousel mode, the carousel sequence is not necessarily played after each time of playing is finished. Therefore, the target advertisement is determined according to the carousel rule of the target advertisement position and the historical data of the target advertisement position, the advertisement can be better played according to the carousel rule, the phenomenon that the advertisement at the tail of the playing sequence cannot be played due to short advertisement playing time is avoided, and the reliability of the advertisement carousel is improved.
It should be noted that the advertisement playing method provided in the embodiment of the present application is generally executed by the advertisement publisher server 104A, and accordingly, the advertisement playing device is generally disposed on the advertisement publisher server 104A. However, in other embodiments of the present application, the advertiser server 103A or the terminal device 101A may also have a similar function as the advertiser server 104A, so as to execute the advertisement playing method provided by the embodiments of the present application.
Fig. 1B shows a schematic diagram of an exemplary system architecture 100B to which the technical solutions of the embodiments of the present application can be applied.
As shown in FIG. 1B, the system architecture 100B may include a user terminal 101B, a blockchain 102B, an advertiser server 103B, an advertiser server 104B, a,
In one embodiment of the present application, advertiser server 103B may be configured to send advertisement content, ad spots for the advertisement content, and carousel rules for the ad spots to advertiser server 104B. The advertisement publisher server 104B may be configured to receive the advertisement content, the advertisement space of the advertisement content, and the carousel rule of the advertisement space sent by the advertisement publisher server 103B. The advertisement delivery server 104B may further obtain an advertisement playing request, where the advertisement playing request includes a target advertisement space identifier, obtain historical playing data of the target advertisement space and a carousel rule of the target advertisement space from the block chain 102B based on the target advertisement space identifier, determine a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space, and push the target advertisement to the user terminal 101B of the user for playing. The user terminal 101B of the user may be configured to play the target advertisement in the target advertisement space, obtain historical play data generated when the target advertisement space plays the target advertisement, generate block data through the target advertisement space identifier and the historical play data generated when the target advertisement space plays the target advertisement, and issue the block data to the block chain 102B for the advertisement publisher server 104B to call.
Fig. 2A shows a schematic diagram of an exemplary data sharing system 200A to which technical solutions of embodiments of the present invention may be applied.
Referring to the data sharing system 200A shown in fig. 2A, the data sharing system 200A refers to a system for performing data sharing between nodes. Each node 201A may receive input information during normal operation and maintain shared data within the data sharing system 200A based on the received input information. In order to ensure information intercommunication in the data sharing system 200A, an information connection may exist between each node 201A in the data sharing system 200A, and the nodes 201A may transmit information through the information connection. For example, when an arbitrary node 201A in the data sharing system 200A receives input information, other nodes 201A in the data sharing system 200A acquire the input information according to a consensus algorithm, and store the input information as data in shared data, so that the data stored on all nodes 201A in the data sharing system 200A are consistent.
Each node 201A in the data sharing system 200A has a node identifier corresponding thereto, and each node 201A in the data sharing system 200A may store the node identifiers of other nodes 201A in the data sharing system 200A, so that the generated block is broadcast to other nodes 201A in the data sharing system 200A according to the node identifiers of other nodes 201A in the following. Each node 201A may maintain a node identifier list as shown in the following table, and store the node name and the node identifier in the node identifier list correspondingly. The node identifier may be an IP (Internet Protocol) address and any other information that can be used to identify the node, and table 1 only illustrates the IP address as an example.
Node name Node identification
Node 1 117.114.151.174
Node 2 117.116.189.145
… …
Node N 119.123.789.258
TABLE 1
Fig. 2B shows a schematic diagram of a blockchain to which an embodiment of the present application may be applied.
Each node in the data sharing system 200A stores one identical blockchain. The block chain is composed of a plurality of blocks, as shown in fig. 2B, the block chain is composed of a plurality of blocks, the starting block includes a block header and a block main body, the block header stores an input information characteristic value, a version number, a timestamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain is associated with the block data stored in the parent block, and the safety of the input information in the block is ensured.
Fig. 2C shows a schematic diagram of new block generation in a blockchain to which an embodiment of the present application may be applied.
When each block in the block chain is generated, referring to fig. 2C, when the node where the block chain is located receives the input information, the input information is verified, after the verification is completed, the input information is stored in the memory pool, and the hash tree for recording the input information is updated; and then, updating the updating time stamp to the time when the input information is received, trying different random numbers, and calculating the characteristic value for multiple times, so that the calculated characteristic value can meet the following formula:
SHA256(SHA256(version+prev_hash+merkle_root+ntime+nbits+x))＜TARGET
wherein, SHA256 is a characteristic value algorithm used for calculating a characteristic value; version is version information of the relevant block protocol in the block chain; prev _ hash is a block head characteristic value of a parent block of the current block; merkle _ root is a characteristic value of the input information; ntime is the update time of the update timestamp; nbits is the current difficulty, is a fixed value within a period of time, and is determined again after exceeding a fixed time period; x is a random number; TARGET is a feature threshold, which can be determined from nbits.
Therefore, when the random number meeting the formula is obtained through calculation, the information can be correspondingly stored, and the block head and the block main body are generated to obtain the current block. Then, the node where the block chain is located sends the newly generated blocks to the other nodes 201A in the data sharing system 200A respectively according to the node identifiers of the other nodes 201A in the data sharing system 200A, the other nodes 201A check the newly generated blocks, and after the check is completed, the newly generated blocks are added to the block chain stored in the newly generated blocks.
In an embodiment of the present application, the input information stored in the data sharing system 200A may be the block data transmitted between the terminal device 101A, the advertiser server 103A and the advertisement publisher server 104A in fig. 1A, and may be an advertisement space identifier, a carousel rule corresponding to the advertisement space, an advertisement content, historical playing data of advertisement played by the advertisement space, a user identifier, and the like.
In one embodiment of the present application, data transmission may be performed between the terminal device 101A, the advertiser server 103A, and the advertiser server 104A in the form of an intelligent contract.
The implementation details of the technical solution of the embodiment of the present application are set forth in detail below:
fig. 3 schematically shows a flowchart of an advertisement playing method according to an embodiment of the present application, where an execution subject of the advertisement playing method may be an advertisement publisher server, such as the advertisement publisher server 104A shown in fig. 1A.
Referring to fig. 3, the advertisement playing method at least includes steps S310 to S340, which are described in detail as follows:
in step S310, an advertisement playing request is obtained, where the advertisement playing request includes a target advertisement space identifier.
In an embodiment of the application, an instruction of a user to browse a page where a target advertisement position is located in a terminal may be obtained, and if the page where the target advertisement position is located is browsed by the user in the terminal, a playing request for playing an advertisement in the target advertisement position is determined to be obtained.
In an embodiment of the application, an instruction for opening a page where the target advertisement space is located in the terminal may be obtained, and if the page where the target advertisement space is located is opened in the terminal, it is determined that a playing request for playing an advertisement in the target advertisement space is obtained. In this embodiment, the user opens the page to reach the advertisement playing instruction, so that the user can conveniently browse the advertisement in the target advertisement space in the page.
In an embodiment of the present application, if a page includes a plurality of advertisement slots, and the page is long and the advertisement slots are distributed at different positions in the page in a scattered manner, a display range of the page in the terminal may be obtained, and if the display range includes a target advertisement slot, a request for playing an advertisement corresponding to the target advertisement slot is obtained.
In one embodiment of the present application, the target ad spot identification may be set in advance. The target advertisement position mark can distinguish the target advertisement position from other advertisement positions except the target advertisement position in the advertisement putting party, so that the data related to the target advertisement position can be distinguished from the data of other advertisement positions of the advertisement putting party.
In an embodiment of the present application, the target advertisement space identifier may include an advertisement publisher identifier, and the advertisement space identifier including the advertisement publisher identifier can distinguish data between different advertisement publishers.
In step S320, based on the target ad spot identifier, the historical playing data of the target ad spot and the carousel rule of the target ad spot are obtained from the block chain.
In one embodiment of the present application, the historical play data of the targeted ad slots may include: the content of the played advertisement, the time of playing the advertisement, the number of times of playing the advertisement, the sequence of playing the advertisement, the latest advertisement played, whether the user has interaction when playing the advertisement, the interaction action of the user when playing the advertisement with the interaction of the user, etc.
In an embodiment of the application, the played advertisement content is stored in the blockchain, and the advertisement content stored in the blockchain can be obtained from the blockchain when being played next time, so that the process that an advertiser transmits the advertisement content to an advertisement delivery party is avoided, and the problem that the advertisement content is wrong due to transmission failure or other reasons in the process that the advertiser transmits the advertisement content to the advertisement delivery party can be avoided.
In one embodiment of the present application, the time to play the advertisement may include the total time for the target ad slot to play all advertisements; the time for playing the advertisement can include the playing time of the current time of all the advertisements when the target advertisement position is played each time, and the playing time is the target advertisement position playing from the page range where the target advertisement position is located to the page range where the target advertisement position is located; the time to play an advertisement may include the total time to play an advertisement in the target ad slot; the time for playing the advertisement may include the current playing time of a certain advertisement when the target advertisement space is played each time; the time at which an advertisement is played may include the time at which a particular advertisement is played in the targeted ad slot.
In one embodiment of the present application, the number of times the advertisement is played may include the total number of times all advertisements are played by the target ad slot; the number of times of playing the advertisement can include the playing number of times of the advertisement this time when the target advertisement position is played each time, and the advertisement is played once when the target advertisement position is displayed from the page range where the target advertisement position is located to the page range where the target advertisement position is located; the number of times an advertisement is played may include the total number of times an advertisement is played in the target ad slot; the number of times of playing the advertisement may include the number of times of this playing of a certain advertisement each time the target advertisement space is played.
In one embodiment of the present application, the order in which the advertisements are played may include the total order in which all advertisements have been played by the target ad slot; the playing sequence of the advertisements can comprise the playing sequence of all the advertisements at this time when the target advertisement position is played each time, and the playing sequence is displayed from the page range where the target advertisement position is located to the page range where the target advertisement position is located, and is stopped to be displayed as the playing of the target advertisement position for one time; the order of playing the advertisements may include the order of playing a certain advertisement in the target ad slot in playing all advertisements; the order in which the ads are played may include the order in which a particular ad is played in a targeted ad slot among all the ads each time the targeted ad slot is played.
In one embodiment of the present application, the user's interactive actions may include clicking into an advertisement, the user commenting on an advertisement, the user purchasing an advertisement product through an advertisement, the user shortening the advertisement playing time, the user lengthening the advertisement playing time, the user hiding an advertisement, the user reporting an advertisement, and the like.
In the embodiment, the interest degree of the user in the advertisement can be obtained by obtaining the interactive action of the user, and the advertisement can be recommended to the user according to the interest degree of the user, so that the advertisement can be effectively recommended to the user.
In one embodiment of the present application, a user may shorten the advertisement playing time or lengthen the advertisement playing time by adjusting the advertisement playing progress bar.
In an embodiment of the present application, a user may click a next button when playing an advertisement, so as to shorten the advertisement playing time.
In an embodiment of the application, the user can click the replay button when an advertisement is played, so that the advertisement playing time is prolonged.
In an embodiment of the present application, the carousel rule of the target advertisement space may be set based on the time for playing the advertisement, the number of times for playing the advertisement, the sequence for playing the advertisement, whether the user has interaction when playing the advertisement, the interaction action of the user when playing the advertisement with interaction of the user, and the like.
In one embodiment of the present application, the carousel rule of the target ad slot may be set as: the total playing time of a certain advertisement accounts for 20% of the total playing time of all advertisements.
In one embodiment of the present application, the carousel rule of the target ad slot may be set as: the playing time of a certain advertisement in the current playing accounts for 20% of the playing time of all advertisements in the current playing.
In one embodiment of the present application, the carousel rule of the target ad slot may be set as: the total number of times of playing a certain advertisement accounts for 20% of the total number of times of playing all advertisements.
In an embodiment of the present application, if five advertisements in the playing sequence of the target advertisement space are in a carousel sequence, that is, the target advertisement space plays five advertisements according to the carousel sequence, and after the five advertisements are played, each carousel sequence of the five advertisements … … is played again according to the carousel sequence as a loop. The carousel rule may be set as: an advertisement is played second and third in each carousel sequence.
In one embodiment of the present application, the carousel rule may be set as: and if certain interactive action of the user is detected, executing a corresponding carousel rule. The playing time and/or playing times of the advertisement can be increased when the interactive action that the user is interested in the advertisement is detected; the playing time and/or number of plays of an advertisement may be reduced upon detection of an interactive action in which the user is not interested in the advertisement.
For example, when it is detected that the user shortens a certain advertisement playing time, the number of times of playing the advertisement is reduced; the number of times of playing an advertisement may be increased when it is detected that the user has lengthened a certain advertisement playing time.
In an embodiment of the present application, a user identifier of a user who sends an advertisement playing request may be obtained, and historical playing data of a target advertisement slot for the user may be obtained from historical playing data of the target advertisement slot based on the user identifier. The target advertisement of the user is determined according to the historical playing data of the target advertisement position to the user, so that the carousel rule of the target advertisement position can be associated with the user, and the carousel rule can be better realized.
In an embodiment of the present application, before obtaining the advertisement playing request, the historical playing data of the target advertisement space, the carousel rule of the target advertisement space, and the target advertisement space identifier may be stored in the block chain in a corresponding manner, so that the historical playing data of the target advertisement space and the carousel rule of the target advertisement space can be obtained from the block chain according to the target advertisement space identifier.
In an embodiment of the present application, if the block chain does not store the historical playing data of the target advertisement position and the carousel rule of the target advertisement position, the advertisement content and the carousel rule sent by the advertiser to the advertisement delivery party may be obtained, the target advertisement is played according to the advertisement content and the carousel rule sent by the advertiser to the advertisement delivery party, and then the carousel rule of the target advertisement and the historical playing data generated by playing the target advertisement are stored in the block chain, so that the advertisement delivery party obtains the advertisement content and the carousel rule from the block chain to implement reliable playing of the next advertisement.
With continued reference to fig. 3, in step S330, a target advertisement of the target advertisement slot is determined based on the historical play data of the target advertisement slot and the carousel rule of the target advertisement slot.
In one embodiment of the present application, which advertisement is to be played may be determined according to the time of playing the advertisement and the carousel rule of the target ad slot.
In one embodiment of the present application, which advertisement is to be played may be determined according to the number of times the advertisement is played and the carousel rule of the target ad slot.
In one embodiment of the present application, which advertisement is to be played may be quickly determined according to the order in which the advertisements are played, the latest advertisement that is played, and the carousel rule of the target advertisement slot.
In one embodiment of the present application, the targeted ads for the targeted ad spots may be determined based on one or more of the historical play data for the targeted ad spots. The targeted advertisement may be the next advertisement to the advertisement being played by the targeted ad slot; when the target ad spot is not currently playing an ad, the target ad may be the next ad to the last completed ad played by the target ad spot.
In one embodiment of the present application, the targeted advertisement may be an advertisement that should be played at some future time. The targeted advertisement may be an advertisement that should be played under certain conditions in the future. For example, the targeted advertisement may be set to an advertisement that is played when the user picks up a certain reward in a page, the targeted advertisement may be set to an advertisement that is played after the user browses a certain page, and so on.
In step S340, the target advertisement is pushed to the user terminal for playing.
In the embodiment of fig. 3, by obtaining the advertisement playing request, the advertisement delivery party pushes the target advertisement for the user to play in response to the advertisement playing request. The specific response process is as follows: the method comprises the steps of obtaining a target advertisement space identifier included in an advertisement playing request, obtaining historical playing data of a target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier, and determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space. The data in the block chain can not be tampered, the carousel rule of the target advertisement position stored in the block chain is stored after being checked, and the carousel rule of the target advertisement position acquired from the block chain by the advertisement delivery party is reliable, so that the target advertisement is reliably selected based on the carousel rule of the target advertisement position acquired from the block chain. Meanwhile, because a plurality of advertisements are played in a carousel mode, the carousel sequence is not necessarily played after each time of playing is finished. Therefore, the target advertisement is determined according to the carousel rule of the target advertisement position and the historical data of the target advertisement position, the advertisement can be better played according to the carousel rule, the problem that the advertisement positioned behind the playing sequence cannot be played due to short advertisement playing time is avoided, and the reliability of the advertisement carousel is improved.
Fig. 4 schematically shows a flowchart of an advertisement playing method according to an embodiment of the present application, applied to an advertisement publisher, where an execution subject of the advertisement playing method may be an advertisement publisher server, such as the advertisement publisher server 104A shown in fig. 1A.
Referring to fig. 4, the advertisement playing method at least includes steps S410 to S430, which are described in detail as follows:
in step S410, the advertisement playing request includes the target advertisement space identifier, and the user identifier of the user sending the advertisement playing request is obtained.
In one embodiment of the present application, the user identifier may be a blockchain identifier of the user, and may be generated based on a registration request sent by the user to the blockchain. And the block chain identification of the user is correspondingly stored with the target advertisement space identification and the historical playing data played by the user by the target advertisement space.
In an embodiment of the present application, a user private key may be randomly generated for a user based on a registration request sent by the user to a blockchain, the user private key is encrypted by using an elliptic encryption algorithm to obtain a user public key, and the user public key is subjected to hash calculation to obtain a wallet address of the user.
In this embodiment, the user's blockchain identification may be one or more of a user private key, a user public key, and a user's wallet address.
In step S420, based on the user identifier and the advertisement space identifier, historical playing data of the target advertisement space for the user is obtained from the blockchain.
In an embodiment of the present application, before obtaining the advertisement playing request, historical playing data of the target advertisement space, carousel rules of the target advertisement space, a user identifier of the user, and a target advertisement space identifier may be stored in the blockchain in a corresponding manner.
In one embodiment of the present application, the advertisement publisher server 104A may generate block data based on historical play data for the target ad spots, carousel rules for the target ad spots, user identifications of users, and the target ad spot identifications. The block data can be distributed to a transaction pool of a block chain system, the block data is acquired from the transaction pool by an accounting node in the block chain system and is recorded in the block chain, the block data is checked by a check node in the block chain system, the checked block data is broadcasted to all nodes in the block chain system, and the storage of the block data in the block chain is completed.
In an embodiment of the present application, the user identifier may be stored in correspondence with historical playing data generated by all advertisement slots for playing advertisements by the user, and the historical playing data generated by all advertisement slots for playing advertisements by the user is obtained from the blockchain based on the user identifier. Historical playing data generated by the advertisement played by the user through the target advertisement space can be found from historical playing data generated by the advertisement played by the user through all the advertisement spaces based on the target advertisement space identification.
With continued reference to fig. 4, in step S430, a target advertisement of the target advertisement slot pushed to the user terminal where the user is located is determined based on the historical playing data of the target advertisement slot for the user and the carousel rule of the target advertisement slot.
In the embodiment of fig. 4, by the target advertisement of the target advertisement space pushed to the user terminal where the user is located, there may be a carousel rule set in relation to the user, even if the user changes the terminal device, even if the user browses the target advertisement space at different time, the target advertisement space can play the advertisement according to the carousel rule.
For example, the carousel rule may be set to: the playing time of a certain advertisement accounts for 20% of the playing time of the target advertisement space for each user.
Fig. 5 schematically shows a flowchart of an advertisement playing method according to an embodiment of the present application, where an execution subject of the advertisement playing method may be a user terminal, such as the terminal device 101A shown in fig. 1A.
Referring to fig. 5, the advertisement playing method at least includes steps S510 to S540, which are described in detail as follows:
in step S510, a targeted advertisement is played to the user in the targeted ad slot.
In an embodiment of the application, a display range of a page in a terminal can be acquired, and if it is detected that a user browses a page where a target advertisement position is located, an advertisement playing request is sent to an advertisement delivery party, and a target advertisement returned based on the advertisement playing request is acquired for playing.
In step S520, historical playing data generated by playing the target advertisement to the user by the target advertisement slot is obtained.
In an embodiment of the present application, historical playing data generated by playing the target advertisement may be added to historical playing data of the target advertisement space obtained from the blockchain before playing the target advertisement, so as to be used for the advertisement delivering party to select the next target advertisement.
In step S530, tile data is generated according to the target advertisement space identifier, the user identifier, and the historical playing data.
In step S540, the block data is issued to the block chain for the advertisement publisher to call.
In the embodiment of fig. 5, the historical playing data played in the user terminal is stored in the block chain, so that the historical playing data can be conveniently and accurately obtained from the block chain when the advertisement delivery party delivers the target advertisement to the terminal, the problem that the historical playing data is inaccurate due to errors or falsification of the data when the advertisement delivery party records the playing data is avoided, and the target advertisement can be accurately selected according to the historical data and the carousel rule.
In the embodiment of fig. 5, since the user terminal stores the played historical playing data in the blockchain, the historical playing data can be conveniently obtained from the blockchain in the advertisement, so as to conveniently check the advertisement playing condition. Compare in the advertiser through artifical experiment test advertisement broadcast condition whether accord with the advertisement carousel rule, obviously, directly acquire actual historical broadcast data in this application, can make the advertiser more convenient, accurate inspect the advertisement putting side, practice thrift the cost and the consuming time of advertiser verification advertisement.
Fig. 6 schematically shows a sequence diagram of an advertisement playing method according to an embodiment of the present application, and fig. 6 schematically shows a working sequence of an advertiser, an advertisement publisher and a user terminal when the advertisement playing method is performed according to the embodiment of the present application.
In fig. 6, an advertiser first puts advertisement content, a position where the advertisement content should be played, that is, an advertisement slot of the advertisement content and a carousel rule of the advertisement, to an advertisement putting party. The advertisement putting party selects a target advertisement 1 corresponding to the target advertisement position according to the advertisement content, the advertisement position of the advertisement content and the carousel rule of the advertisement so as to push the target advertisement to the user terminal; the user terminal plays the target advertisement 1, acquires the carousel rule of the target advertisement position, historical playing data generated by playing the target advertisement 1 and the like, and stores the generated block data of the acquired carousel rule, the historical playing data generated by playing the target advertisement 1 and the like into the block chain. The advertisement putting party acquires the block data from the block chain, selects the target advertisement 2 corresponding to the target advertisement space based on the historical playing data, the advertisement carousel rule and the like in the block data, pushes the target advertisement 2 to the user terminal … … again, and so on until the target advertisement space stops playing the advertisement.
In the scheme of fig. 6, the advertiser may also obtain the block data generated by the user terminal from the block chain at any time, and by obtaining historical playing data in the block data, such as the time for playing the advertisement, the number of times for playing the advertisement, the order for playing the advertisement, and the like, it is convenient to check whether the advertisement playing conforms to the carousel rule set by the advertiser.
In the scheme of fig. 6, the influence of the historical playing data is considered when the target advertisement is selected, and the carousel rule can be more reliably observed.
In an embodiment of the application, the advertisement playing method can be used for the situation that a plurality of advertisements are alternately played in one advertisement space in an advertisement platform, and the accuracy of the actual playing situation of the advertisements reaches 98% when the advertisements are played by the advertisement playing method; the accuracy of playing the advertisement according to the recorded carousel rule by the advertisement putting party is only 35%, and therefore, the reliability of playing the advertisement can be greatly improved by adopting the advertisement playing method.
The following describes embodiments of an apparatus of the present application, which may be used to execute an advertisement playing method in the above embodiments of the present application. For details that are not disclosed in the embodiments of the apparatus of the present application, please refer to the embodiments of the advertisement playing method described above in the present application.
Fig. 7A schematically shows a block diagram of an advertisement playback device according to an embodiment of the present application.
Referring to fig. 7A, an advertisement playing apparatus 700A according to an embodiment of the present application includes an obtaining module 701A, a determining module 702A, and a pushing module 703A.
In some embodiments of the present application, based on the foregoing scheme, the obtaining module 701A is configured to obtain an advertisement playing request, where the advertisement playing request includes a target advertisement space identifier, and obtain historical playing data of the target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier; the determining module 702A is configured to determine a target advertisement of a target advertisement slot based on historical playing data of the target advertisement slot and a carousel rule of the target advertisement slot; the pushing module 703A is configured to push the target advertisement to the user terminal for playing.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the obtaining module 701A is configured to: acquiring a user identifier of a user sending an advertisement playing request; and acquiring historical playing data of the target advertisement space to the user from the historical playing data of the target advertisement space based on the user identification.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the obtaining module 701A is configured to: acquiring a user identifier of a user sending an advertisement playing request; and acquiring historical playing data of the target advertisement position to the user from the block chain based on the user identification and the advertisement position identification.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the determining module 702A is configured to: and determining the target advertisement of the target advertisement position pushed to the user terminal where the user is located based on the historical playing data of the target advertisement position to the user and the carousel rule of the target advertisement position.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the advertisement playing apparatus further includes a preparation module, and the preparation module is configured to: before the advertisement playing request is obtained, the historical playing data of the target advertisement position, the carousel rule of the target advertisement position and the target advertisement position identification are correspondingly stored in the block chain.
Fig. 7B schematically shows a block diagram of an advertisement playback device according to an embodiment of the present application.
Referring to fig. 7B, an advertisement playback device 700B according to an embodiment of the present application includes a playback module 701B, a data module 702B, a block module 703B, and a storage module 704B.
In some embodiments of the present application, based on the foregoing solution, the playing module 701B is configured to play a target advertisement to a user in a target advertisement slot; the data module 702B acquires historical playing data generated by playing the target advertisement to the user by the target advertisement position; the block module 703B is configured to generate block data through the target advertisement space identifier, the user identifier, and the historical play data; the storage module 704B is used to issue the block data to the block chain for the advertisement publisher to call.
According to an aspect of the embodiment of the present application, based on the foregoing solution, the playing module 701B is configured to: if the fact that the user browses the page where the target advertisement position is located is detected, an advertisement playing request is sent to an advertisement putting party; and acquiring the target advertisement returned based on the advertisement playing request for playing.
As will be appreciated by one skilled in the art, aspects of the present application may be embodied as a system, method or program product. Accordingly, various aspects of the present application may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 80 according to this embodiment of the present application is described below with reference to fig. 8. The electronic device 80 shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 8, the electronic device 80 is in the form of a general purpose computing device. The components of the electronic device 80 may include, but are not limited to: the at least one processing unit 81, the at least one memory unit 82, a bus 83 connecting different system components (including the memory unit 82 and the processing unit 81), and a display unit 84.
Wherein the storage unit stores program code that can be executed by the processing unit 81 such that the processing unit 81 performs the steps according to various exemplary embodiments of the present application described in the section "example methods" above in this specification.
The storage unit 82 may include readable media in the form of volatile storage units, such as a random access storage unit (RAM)821 and/or a cache storage unit 822, and may further include a read only storage unit (ROM) 823.
The storage unit 82 may also include a program/utility 824 having a set (at least one) of program modules 825, such program modules 825 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 83 may be any of several types of bus structures including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 80 may also communicate with one or more external devices (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 80, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 80 to communicate with one or more other computing devices. Such communication may be through input/output (I/O) interfaces 85. Also, the electronic device 80 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) via the network adapter 86. As shown, the network adapter 86 communicates with the other modules of the electronic device 80 via the bus 83. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 80, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present application can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, a terminal device, or a network device, etc.) execute the method according to the embodiments of the present application.
There is also provided, in accordance with an embodiment of the present application, a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, various aspects of the present application may also be implemented in the form of a program product comprising program code for causing a terminal device to perform the steps according to various exemplary embodiments of the present application described in the "exemplary methods" section above of this specification, when the program product is run on the terminal device.
In some embodiments of the present application, a program product for implementing the above method of embodiments of the present application is provided, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present application is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
Furthermore, the above-described figures are merely schematic illustrations of processes involved in methods according to exemplary embodiments of the present application, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims (10)

1. An advertisement playing method is characterized by comprising the following steps:
acquiring an advertisement playing request, wherein the advertisement playing request comprises a target advertisement position identification;
based on the target advertisement space identification, obtaining historical playing data of the target advertisement space and carousel rules of the target advertisement space from a block chain;
determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space;
and pushing the target advertisement to a user terminal for playing.
2. The method of claim 1, wherein the obtaining historical playing data of the target ad spot and the carousel rule of the target ad spot from a block chain based on the target ad spot identifier comprises:
acquiring a user identifier of a user sending the advertisement playing request;
and acquiring historical playing data of the target advertisement space to the user from the historical playing data of the target advertisement space based on the user identification.
3. The method of claim 1, wherein the obtaining historical playing data of the target ad spot and the carousel rule of the target ad spot from a block chain based on the target ad spot identifier comprises:
acquiring a user identifier of a user sending the advertisement playing request;
and acquiring historical playing data of the target advertisement position to the user from the block chain based on the user identification and the advertisement position identification.
4. The advertisement playing method according to claim 2 or 3, wherein the determining the target advertisement of the target advertisement slot based on the historical playing data of the target advertisement slot and the carousel rule of the target advertisement slot comprises:
and determining the target advertisement of the target advertisement position pushed to the user terminal where the user is located based on the historical playing data of the target advertisement position to the user and the carousel rule of the target advertisement position.
5. The advertisement playing method according to claim 1,
before obtaining the advertisement playing request, the method comprises the following steps:
and correspondingly storing the historical playing data of the target advertisement positions, the carousel rule of the target advertisement positions and the target advertisement position identification into the block chain.
6. An advertisement playing method is characterized by comprising the following steps:
playing the target advertisement to the user in the target advertisement slot;
acquiring historical playing data generated by playing the target advertisement to the user by the target advertisement position;
generating block data through the target advertisement space identification, the user identification and the historical playing data;
and issuing the block data to a block chain for the advertisement putting party to call.
7. The method of claim 6, wherein before the targeted advertisement is played to the user in the targeted ad slot, the method comprises:
if the fact that the user browses the page where the target advertisement position is located is detected, an advertisement playing request is sent to the advertisement putting party;
and acquiring the target advertisement returned based on the advertisement playing request for playing.
8. An advertisement playing device is characterized by comprising
The acquisition module is used for acquiring an advertisement playing request, wherein the advertisement playing request comprises a target advertisement space identifier, and acquiring historical playing data of the target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier;
the determining module is used for determining the target advertisement of the target advertisement position based on the historical playing data of the target advertisement position and the carousel rule of the target advertisement position;
and the pushing module is used for pushing the target advertisement to a user terminal for playing.
9. An advertisement playback apparatus, comprising:
the playing module is used for playing the target advertisement to the user in the target advertisement position;
the data module is used for acquiring historical playing data generated by playing the target advertisement to the user by the target advertisement position;
the block module is used for generating block data through the target advertisement space identifier, the user identifier and the historical playing data;
and the storage module is used for issuing the block data to a block chain for the advertisement putting party to call.
10. An advertisement playing system, comprising:
the advertiser server is used for sending advertisement content, advertisement positions of the advertisement content and carousel rules of the advertisement positions to an advertisement putting side server;
the advertisement putting side server is used for receiving the advertisement content, the advertisement position of the advertisement content and the carousel rule of the advertisement position sent by the advertiser server;
acquiring an advertisement playing request, wherein the advertisement playing request comprises a target advertisement space identifier, acquiring historical playing data of the target advertisement space and a carousel rule of the target advertisement space from a block chain based on the target advertisement space identifier, determining a target advertisement of the target advertisement space based on the historical playing data of the target advertisement space and the carousel rule of the target advertisement space, and pushing the target advertisement to a user terminal for playing;
the user terminal is used for playing the target advertisement in the target advertisement space, acquiring historical playing data generated when the target advertisement space plays the target advertisement, generating block data through the target advertisement space identifier and the historical playing data generated when the target advertisement space plays the target advertisement, and issuing the block data to the block chain for the advertisement putting side server to call.
CN202010115787.1A 2020-02-25 2020-02-25 Advertisement playing method, device and system Pending CN111314746A (en)

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CN112036935A (en) * 2020-08-18 2020-12-04 郑州阿帕斯数云信息科技有限公司 Advertisement data loading method and device
CN112036935B (en) * 2020-08-18 2024-06-11 郑州阿帕斯数云信息科技有限公司 Advertisement data loading method and device
CN111932317A (en) * 2020-09-15 2020-11-13 腾讯科技（深圳）有限公司 Block chain based advertisement playing method, device, medium and electronic equipment
CN112053197A (en) * 2020-09-20 2020-12-08 广州智云尚大数据科技有限公司 Advertisement playing method and system based on big data and advertisement service platform
CN112053197B (en) * 2020-09-20 2022-03-29 湖南创研科技股份有限公司 Advertisement playing method and system based on big data and advertisement service platform
CN113660117A (en) * 2021-08-03 2021-11-16 西安万像电子科技有限公司 Method and device for accelerating content delivery of terminal equipment and content delivery system
CN113660117B (en) * 2021-08-03 2024-06-11 西安万像电子科技有限公司 Method and device for accelerating content delivery of terminal equipment and content delivery system
CN114900305A (en) * 2022-02-23 2022-08-12 杭州脸脸会网络技术有限公司 Block chain-based data processing method and device, electronic device and storage medium
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