CN110278071A - A kind of method and system based on block chain technical identification advertisement broadcast information - Google Patents

A kind of method and system based on block chain technical identification advertisement broadcast information Download PDF

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Publication number
CN110278071A
CN110278071A CN201910390612.9A CN201910390612A CN110278071A CN 110278071 A CN110278071 A CN 110278071A CN 201910390612 A CN201910390612 A CN 201910390612A CN 110278071 A CN110278071 A CN 110278071A
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Prior art keywords
advertisement
time
broadcasting
played
play
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何瞳
袁皓
孙谷飞
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Zhongan Information Technology Service Co Ltd
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Zhongan Information Technology Service Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0264Targeted advertisements based upon schedule
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/06Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols the encryption apparatus using shift registers or memories for block-wise or stream coding, e.g. DES systems or RC4; Hash functions; Pseudorandom sequence generators
    • H04L9/0643Hash functions, e.g. MD5, SHA, HMAC or f9 MAC
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/32Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
    • H04L9/3236Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials using cryptographic hash functions
    • H04L9/3242Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials using cryptographic hash functions involving keyed hash functions, e.g. message authentication codes [MACs], CBC-MAC or HMAC

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  • Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
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  • Power Engineering (AREA)
  • Computer Networks & Wireless Communication (AREA)
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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of method and system based on block chain technical identification advertisement broadcast information, the described method includes: S1, by the publicity orders data preparation received at the orderly played data including play time and broadcasting time, and store the orderly played data;S2, the orderly played data described in poll when reaching preset time, and advertisement is played according to the play time and the broadcasting time;S3, advertisement broadcasting report is generated according to the actual play situation of record, the advertisement plays report and is used as mark using the identification strings of advertisement playing device;S4, report generation advertisement broadcasting message corresponding with the advertisement is played according to the advertisement, advertisement broadcasting message is uploaded to the storage of block chain.The present invention is put into after advertisement plays from advertisement sowing time can guarantee that advertisement is played according to the requirement in publicity orders data, and broadcasting report and advertisement broadcast information is prevented to be tampered, and improve the dispensing effect of advertisement.

Description

A kind of method and system based on block chain technical identification advertisement broadcast information
Technical field
The present invention relates to advertisement intelligent play-back technology fields, in particular to a kind of to be played based on the technical identification advertisement of block chain The method and system of information.
Background technique
Under normal conditions, advertisement putting business is when entrusting advertisement operators to play advertisement, can prespecified commercial audience, wide The information such as play time, playing duration, broadcasting time, broadcasting content are accused, however most of advertisements are thrown in field of advertisement spotting It puts shortage prison and broadcasts program, therefore under the limitation of actual play condition or the driving of interests, advertisement operators cannot be according to pre- The played data worked out a scheme and play advertisement, and feed back to advertisement putting business may exist forge, distort etc. it is false existing As causing advertisement delivery effect bad, or violate the contract of authorization.If by the broadcasting situation of advertisement putting business supervision advertisement, Huge workload can be brought to advertisement putting business.
Summary of the invention
In order to solve problems in the prior art, the present invention provides one kind to be based on block chain technical identification advertisement broadcast information Method and system.The technical solution is as follows:
On the one hand, a kind of method based on block chain technical identification advertisement broadcast information is provided, which comprises
S1, by the publicity orders data preparation received at the orderly played data including play time and broadcasting time, And store the orderly played data;
S2, the orderly played data described in poll when reaching preset time, and according to the play time and the broadcasting Number plays advertisement;
S3, advertisement broadcasting report is generated according to the actual play situation of record, the advertisement is played report and broadcast using advertisement The identification strings of equipment are put as mark;
S4, report generation advertisement broadcasting message corresponding with the advertisement is played according to the advertisement, the advertisement is broadcast It puts message and is uploaded to the storage of block chain.
Further, the method also includes:
Obtain actual play conditional information;
Advertisement is played according to the actual play conditional information.
Further, the identification strings in the step S3 are specifically generated by method comprising the following steps:
Obtain the address mac of advertisement playing device;
Public key and private key are generated according to the address mac;
The public key is subjected to Hash operation and generates the identification strings.
Further, the step S4 includes:
It is played from the advertisement and extracts advertisement broadcast information corresponding with the advertisement in report, summarize and arranged and is described wide Broadcast information is accused, the advertisement corresponding with the advertisement is generated and plays message;
Message is played using advertisement described in the private key encryption, and advertisement broadcasting message broadcasting to block chain is deposited Storage.
Further, the advertisement broadcast information includes: the address mac, publicity orders mark and the mark character Corresponding advertisement of going here and there originates play time, advertisement corresponding with the identification strings terminates play time, plays geographical location Information, advertisement broadcasting time, the starting play time to the random time stamp in the termination play time in the unit time.
On the other hand, a kind of system based on block chain technical identification advertisement broadcast information is provided, the system comprises:
Sorting module, publicity orders data preparation for will receive is at including the orderly of play time and broadcasting time Played data;
Poller module, for orderly played data described in the poll when reaching preset time;
Playing module, for playing advertisement according to the play time and the broadcasting time;
Report generation module is played, plays report, the advertisement for generating advertisement according to the actual play situation of record Report is played using the identification strings of advertisement playing device as mark;
Message generation module is played, plays report for playing report generation advertisement corresponding with advertisement according to the advertisement Text;
The orderly played data is sent to the advertisement and broadcast by communication module for receiving the publicity orders data The memory module for putting equipment is stored, and advertisement broadcasting message is uploaded to the storage of block chain.
Further, the system also includes:
Playing condition data obtaining module, for obtaining actual play conditional information;
The playing module is also used to play advertisement according to the actual play conditional information.
Further, the system also includes identification strings generation modules, for generating the advertisement playing device Identification strings;The identification strings generation module includes:
Mac address acquisition module, for obtaining the address mac of advertisement playing device;
Public and private key generation module, for generating public key and private key according to the address mac;
Hash operation module generates identification strings for the public key to be carried out Hash operation.
Further, the broadcasting message generation module includes:
Advertisement broadcast information obtains module, and advertisement corresponding with the advertisement is extracted in report for playing from the advertisement Broadcast information;
Message sorting module is played, for summarizing and arranging the advertisement broadcast information, is generated corresponding with the advertisement The advertisement plays message;
Encrypting module, for playing message using advertisement described in the private key encryption.
Further, the advertisement broadcast information includes: the address mac, publicity orders mark and the mark character Corresponding advertisement of going here and there originates play time, advertisement corresponding with the identification strings terminates play time, plays geographical location Information, advertisement broadcasting time, the starting play time to the random time stamp in the termination play time in the unit time.
Technical solution provided in an embodiment of the present invention has the benefit that
1, the present invention is by publicity orders data integration into play system, it is ensured that advertisement can be wanted according in publicity orders Broadcasting is asked, prevents advertisement operators from violating order or contract provision;
2, the present invention combines actual play conditional information to play advertisement, makes advertisement that can more cater to audience's demand;
3, advertisement is played message broadcasting cochain by the present invention, it is ensured that the authenticity of advertisement broadcast information is launched convenient for advertisement The broadcasting situation of quotient's inquiry respective advertisement;
4, the present invention is put into after advertisement plays from advertisement sowing time can guarantee advertisement according to the requirement in publicity orders data Play, and prevent play report and advertisement broadcast information be tampered, improve the dispensing effect of advertisement, promote advertisement putting business and The cooperation of advertisement operators.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.
Fig. 1 is a kind of method flow based on block chain technical identification advertisement broadcast information that the embodiment of the present invention 1 provides Figure;
Fig. 2 is a kind of system module based on block chain technical identification advertisement broadcast information that the embodiment of the present invention 1 provides Structural schematic diagram.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached in the embodiment of the present invention Figure, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only this Invention a part of the embodiment, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art exist Every other embodiment obtained under the premise of creative work is not made, shall fall within the protection scope of the present invention.
Embodiment 1
It is believable in order to there is the actual play situation of advertisement in order to enable advertisement to play according to scheduled playing plan According to that can look into, the embodiment of the invention discloses a kind of method and system based on block chain technical identification advertisement broadcast information.Such as Shown in Fig. 1, the method comprise the steps that
S1, by the publicity orders data preparation received at the orderly played data including play time and broadcasting time, And store the orderly played data;
S2, the orderly played data described in poll when reaching preset time, and according to the play time and the broadcasting Number plays advertisement;
S3, advertisement broadcasting report is generated according to the actual play situation of record, the advertisement is played report and broadcast using advertisement The identification strings of equipment are put as mark;
S4, report generation advertisement broadcasting message corresponding with the advertisement is played according to the advertisement, the advertisement is broadcast It puts message and is uploaded to the storage of block chain.
It should be noted that the above method can be avoided the wind that artificial change advertisement existing in the prior art plays situation Danger, by the above method, advertisement can be played according to the playing plan in publicity orders scheduled in commission automatically, be not necessarily to people To intervene.Publicity orders data include: that the particular content information, advertisement playing duration, advertisement of advertisement broadcasting are broadcast in the above method Frequency etc. is put, publicity orders data may include the order data of an advertisement, be also possible to the publicity orders data of batch.It will Publicity orders data preparation, if including the order data of multiple advertisements in publicity orders data, is arranged at orderly played data Orderly played data need to correspond with the advertisement of single-piece, include that corresponding part advertisement in orderly played data Play time and broadcasting time, wherein broadcasting time is corresponding with play time, and arranges according to the sequencing of play time.It is whole After managing into orderly played data, orderly played data is being locally stored, when reaching preset time, poll orderly plays number According to according to play time and broadcasting time broadcasting advertisement, to make advertisement play automatically according to scheduled playing plan, without people To intervene.Preset time is arranged by system default or user is independently arranged, and poll orderly plays when may include every integral point Then data play in order all advertisements within a hour.
After advertisement finishes playing, the above method also further generates advertisement and plays report.It should be noted that advertisement It is corresponding with report playback equipment to play report, wherein may include the actual play situation of one or more than one piece advertisement.Actually broadcast To one's heart's content condition includes: actual play time and actual play number, actual play duration, geographical position locating for actual play equipment Set and actual play equipment locating for geographical location weather condition etc..Report is played just using identification strings identified ad Report is played in distinguishing the advertisement that different advertisement playing devices generate, is also convenient for the data preparation in later period.
It generates after advertisement plays report and continues to generate advertisement broadcasting message.It should be noted that advertisement herein plays report Text is corresponding with advertisement, i.e., there are an advertisement in advertisement broadcasting message, and more advertisement playing devices corresponding with the advertisement Actual play situation.Therefore when the later period advertisement broadcasting message being uploaded to block chain, being in fact will be as unit of advertisement Advertisement plays the storage of message cochain.
In order to preferably, more targetedly advertisement, in method disclosed by the embodiments of the present invention further include: obtain real Border playing condition information;Advertisement is played according to actual play conditional information.
It should be noted that the actual play conditional information in the above method includes: geographical location locating for playback equipment The weather condition in geographical location locating for information, playback equipment, current time etc..It, can be with when obtaining actual play conditional information It is obtained by calling other application software to obtain, or by the sensor that audiomonitor carries.Believed according to actual play condition It includes: the advertisement being adapted in preferential broadcasting publicity orders with actual play condition in conjunction with actual play condition that breath, which plays advertisement, For example, being ordered if playback equipment location weather condition is the rainy day in combination with the preferential advertisement in playback equipment geographic location In list its periphery umbrella shop advertisement.
Further, method of the invention further includes the generation method of identification strings:
Obtain the address mac of advertisement playing device;
Public key and private key are generated according to the address mac;
The public key is subjected to Hash operation and generates identification strings, the identification strings are the advertisement playing device Unique identification on block chain.
It should be noted that referring to the hard of equipment using the address mac generation public key and private key, the address mac in the above method Part address is the fixing address determined by equipment network interface card, can be used as the unique identification of equipment.Only due to the address mac One property, therefore the identification strings generated using public key can be used as playback equipment on block chain only there is also uniqueness One mark.
Identification strings can when uploading data on block chain, identification playback equipment be used in equipment herein, prevents other from setting The standby playback equipment for falsely using actual play uploads false data, and the data uploaded herein may include being previously mentioned in previous methods Advertisement play report, i.e., report is played using identification strings identified ad, prevents null hypothesis is standby from uploading.
On the basis of preceding method, the step S4 in the above method includes:
It is played from the advertisement and extracts advertisement broadcast information corresponding with the advertisement in report, summarize and arranged and is described wide Broadcast information is accused, the advertisement corresponding with the advertisement is generated and plays message;
Message is played using advertisement described in the private key encryption, and advertisement broadcasting message broadcasting to block chain is deposited Storage.
When the advertisement broadcast information includes: the address mac, publicity orders mark, starting play time, termination broadcasting Between, play geographical location information, advertisement broadcasting time, the starting play time to the termination play time in the unit time Interior random time stamp.
It should be noted that in the above method packet storage cochain will be played by the advertisement of signature, it ensure that advertisement is broadcast Put message can not tamper and height reliability, random time stamp corresponded to the advertising content information played corresponding time.Extensively Announcement order note identification can be publicity orders coding or contract of authorization coding, the present invention are not specifically limited.
On the other hand, as shown in Fig. 2, being based on the above method, the present invention also provides one kind to be based on the technical identification of block chain The system of advertisement broadcast information, specifically includes:
Sorting module, publicity orders data preparation for will receive is at including the orderly of play time and broadcasting time Played data;
Poller module, for orderly played data described in the poll when reaching preset time;
Playing condition data obtaining module, for obtaining actual play conditional information;
Playing module is used to play advertisement according to the play time and the broadcasting time, and according to the reality Playing condition information plays advertisement;
Report generation module is played, plays report, the advertisement for generating advertisement according to the actual play situation of record Report is played using the identification strings of advertisement playing device as mark;
Message generation module is played, plays report for playing report generation advertisement corresponding with advertisement according to the advertisement Text;
The orderly played data is sent to the advertisement and broadcast by communication module for receiving the publicity orders data The memory module for putting equipment is stored, and advertisement broadcasting message is uploaded to the storage of block chain;
Identification strings generation module, for generating the identification strings of the advertisement playing device.
In above system, the identification strings generation module includes:
Mac address acquisition module, for obtaining the address mac of advertisement playing device;
Public and private key generation module, for generating public key and private key according to the address mac;
Hash operation module generates identification strings, the identification strings for the public key to be carried out Hash operation For unique identification of the advertisement playing device on block chain.
The broadcasting message generation module includes:
Advertisement broadcast information obtains module, and advertisement corresponding with the advertisement is extracted in report for playing from the advertisement Broadcast information;
Message sorting module is played, for summarizing and arranging the advertisement broadcast information, is generated corresponding with the advertisement The advertisement plays message;
Encrypting module, for playing message using advertisement described in the private key encryption.
The advertisement broadcast information include: the address mac, publicity orders mark, it is corresponding with the identification strings Advertisement originates play time, advertisement corresponding with the identification strings terminates play time, plays geographical location information, unit Advertisement broadcasting time, the starting play time to the random time stamp in the termination play time in time.
When system is run, the publicity orders data of receiving are transferred to sorting module and are organized into orderly broadcasting number by communication module According to then orderly played data is sent to memory module and is locally stored by sorting module.Poller module is fixed according to preset time When poll memory module in orderly played data, the broadcast informations such as play time and broadcasting time are then sent to broadcasting mould Block, playing module play advertisement according to play time and broadcasting time.In addition, playing condition data obtaining module is obtaining reality After playing condition information, actual play conditional information is sent to playing module, playing module is according to actual play conditional information Play advertisement.After finishing playing, plays report generation module and generate advertisement broadcasting report.Advertisement broadcast information obtain module according to Advertisement plays report and extracts advertisement broadcast information, plays message sorting module generation advertisement corresponding with advertisement and plays message, adds Close module is sent to communication module cochain after playing message encryption to the advertisement of generation.
It should be noted that system disclosed in the present embodiment can be with advertisement broadcasting function, and there is verifying advertisement The video playing client of broadcast information function is also possible to the advertisement play system being embedded in video playing client, this Invention is with no restriction.
Embodiment 2
The present embodiment combination concrete application scene is described further method and system provided by the invention.
Advertisement putting business and advertisement operators reach publicity orders, and advertisement operators initialize audio/video player system in user When method that the SDK that publicity orders data are added to audio/video player system is provided in, while SDK obtains advertisement playing device The address mac, and public key and private key are generated according to the address mac, public key is subjected to Hash operation and generates identification strings, identifies character The unique identification gone here and there as the advertisement playing device on block chain.It is broadcast simultaneously by the channel information of advertisement operators and in video Authentication information in place system is also added in SDK, the authentication as advertisement operators.
After SDK receives publicity orders data, by publicity orders data preparation at orderly played data, the orderly broadcasting Data include: play time and broadcasting time.
SDK puts orderly played data to being locally stored.
SDK plays advertisement in the integral point time orderly played data of poll, and according to play time and broadcasting time.
In addition, SDK obtains actual play condition also by the sensor of other application or equipment in equipment, according to Actual play condition is analyzed, and is more suitable the advertisement of audient to push.For example, SDK has found when previous small in poll Within there are 6 advertisements to need to play, but current time is in mealtime at noon, therefore audio/video player system preferentially plays 6 It is related to the advertisement of food in advertisement.
Preset generation advertisement is played when report time is daily zero point and is generated once, therefore SDK is raw in daily zero point It plays and reports at advertisement, advertisement broadcasting report is corresponding with playback equipment, is identified using identification strings, including same day actual play Time and actual play number.
SDK is played in advertisement and is extracted advertisement broadcast information in report, and is summarized and be organized into advertisement broadcasting message, advertisement It is corresponding with advertisement to play message, the broadcasting situation including single-piece advertisement in more playback equipments.
SDK utilizes device private encrypted advertisements broadcast information, and advertisement broadcast information is broadcasted to block chain.The advertisement Broadcast information include: the address mac, publicity orders mark, advertisement corresponding with the identification strings originate play time, Advertisement corresponding with the identification strings terminates play time, plays geographical location information, advertisement broadcasting time in the unit time Several, the described starting play time is stabbed to the random time in the termination play time.
Based on the above method the present embodiment provides a kind of system based on block chain technical identification advertisement broadcast information, this is System includes:
Identification strings generation module, for generating the identification strings of the advertisement playing device.Identification strings are raw It include: mac address acquisition module at module, for obtaining the address mac of advertisement playing device;Public and private key generation module, is used for Public key and private key are generated according to the address mac;Hash operation module generates mark for the public key to be carried out Hash operation Character string.
Sorting module, publicity orders data preparation for will receive is at including the orderly of play time and broadcasting time Played data.
Poller module, for orderly played data described in the poll when reaching preset time.
Playing condition data obtaining module, for obtaining actual play conditional information.
Playing module, for playing advertisement according to the play time and the broadcasting time.
Report generation module is played, plays report, the advertisement for generating advertisement according to the actual play situation of record Report is played using the identification strings of advertisement playing device as mark.
Message generation module is played, plays report for playing report generation advertisement corresponding with advertisement according to the advertisement Text.Broadcasting message generation module includes: that advertisement broadcast information obtains module, for playing extraction and institute in report from the advertisement State the corresponding advertisement broadcast information of advertisement;Message sorting module is played, for summarizing and arranging the advertisement broadcast information, is generated The advertisement corresponding with the advertisement plays message;Encrypting module, for playing report using advertisement described in the private key encryption Text.Advertisement broadcast information includes: the address mac, publicity orders identify, advertisement corresponding with identification strings starting is broadcast Put the time, advertisement corresponding with the identification strings terminates play time, plays geographical location information, advertisement in the unit time Broadcasting time, the starting play time to the random time stamp in the termination play time.
The orderly played data is sent to the advertisement and broadcast by communication module for receiving the publicity orders data The memory module for putting equipment is stored, and advertisement broadcasting message is uploaded to the storage of block chain.
Technical solution provided in an embodiment of the present invention has the benefit that
1, the present invention is by publicity orders data integration into play system, it is ensured that advertisement can be wanted according in publicity orders Broadcasting is asked, prevents advertisement operators from violating order or contract provision;
2, the present invention combines actual play conditional information to play advertisement, makes advertisement that can more cater to audience's demand;
3, advertisement is played message broadcasting cochain by the present invention, it is ensured that the authenticity of advertisement broadcast information is launched convenient for advertisement The broadcasting situation of quotient's inquiry respective advertisement;
4, the present invention is put into after advertisement plays from advertisement sowing time can guarantee advertisement according to the requirement in publicity orders data Play, and prevent play report and advertisement broadcast information be tampered, improve the dispensing effect of advertisement, promote advertisement putting business and The cooperation of advertisement operators.
All the above alternatives can form alternative embodiment of the invention using any combination, herein no longer It repeats one by one.
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Claims (10)

1. a kind of method based on block chain technical identification advertisement broadcast information, which comprises the steps of:
S1, by the publicity orders data preparation received at the orderly played data including play time and broadcasting time, and deposit Store up the orderly played data;
S2, the orderly played data described in poll when reaching preset time, and according to the play time and the broadcasting time Play advertisement;
S3, advertisement broadcasting report is generated according to the actual play situation of record, the advertisement broadcasting report is played using advertisement to be set Standby identification strings are as mark;
S4, report generation advertisement broadcasting message corresponding with the advertisement is played according to the advertisement, the advertisement is played and is reported Text is uploaded to the storage of block chain.
2. a kind of method based on block chain technical identification advertisement broadcast information as described in claim 1, which is characterized in that institute State method further include:
Obtain actual play conditional information;
Advertisement is played according to the actual play conditional information.
3. a kind of method based on block chain technical identification advertisement broadcast information as claimed in claim 1 or 2, feature exist In the identification strings in the step S3 are specifically generated by method comprising the following steps:
Obtain the address mac of advertisement playing device;
Public key and private key are generated according to the address mac;
The public key is subjected to Hash operation and generates the identification strings.
4. a kind of method based on block chain technical identification advertisement broadcast information as claimed in claim 3, which is characterized in that institute Stating step S4 includes:
It is played from the advertisement and extracts advertisement broadcast information corresponding with the advertisement in report, summarized and arrange the advertisement and broadcast Information is put, the advertisement corresponding with the advertisement is generated and plays message;
Message is played using advertisement described in the private key encryption, and the advertisement is played into message broadcasting to block chain and is stored.
5. a kind of method based on block chain technical identification advertisement broadcast information as claimed in claim 4, which is characterized in that institute State advertisement broadcast information include: the address mac, publicity orders mark, advertisement corresponding with the identification strings originate broadcast Put the time, advertisement corresponding with the identification strings terminates play time, plays geographical location information, advertisement in the unit time Broadcasting time, the starting play time to the random time stamp in the termination play time.
6. being based on the technical identification advertisement of block chain based on one kind that Claims 1 to 5 any one the method is established plays letter The system of breath characterized by comprising
Sorting module, the publicity orders data preparation for will receive is at the orderly broadcasting including play time and broadcasting time Data;
Poller module, for orderly played data described in the poll when reaching preset time;
Playing module, for playing advertisement according to the play time and the broadcasting time;
Report generation module is played, plays report for generating advertisement according to the actual play situation of record, the advertisement plays Report is using the identification strings of advertisement playing device as mark;
Message generation module is played, plays message for playing report generation advertisement corresponding with advertisement according to the advertisement;
The orderly played data is sent to the advertisement broadcasting and set by communication module for receiving the publicity orders data Standby memory module is stored, and advertisement broadcasting message is uploaded to the storage of block chain.
7. a kind of system based on block chain technical identification advertisement broadcast information as claimed in claim 6, which is characterized in that institute State system further include:
Playing condition data obtaining module, for obtaining actual play conditional information;
The playing module is also used to play advertisement according to the actual play conditional information.
8. a kind of system based on block chain technical identification advertisement broadcast information as claimed in claims 6 or 7, feature exist In, the system also includes: identification strings generation module, for generating the identification strings of the advertisement playing device;Institute Stating identification strings generation module includes:
Mac address acquisition module, for obtaining the address mac of advertisement playing device;
Public and private key generation module, for generating public key and private key according to the address mac;
Hash operation module generates identification strings for the public key to be carried out Hash operation.
9. a kind of system based on block chain technical identification advertisement broadcast information as claimed in claim 8, which is characterized in that institute Stating broadcasting message generation module includes:
Advertisement broadcast information obtains module, plays for playing extraction advertisement corresponding with the advertisement in report from the advertisement Information;
Message sorting module is played, for summarizing and arranging the advertisement broadcast information, is generated corresponding with the advertisement described Advertisement plays message;
Encrypting module, for playing message using advertisement described in the private key encryption.
10. a kind of system based on block chain technical identification advertisement broadcast information as claimed in claim 9, which is characterized in that The advertisement broadcast information includes: the address mac, publicity orders mark, advertisement corresponding with identification strings starting Play time, advertisement corresponding with the identification strings terminate play time, play geographical location information, is wide in the unit time Accuse broadcasting time, the starting play time to the random time stamp in the termination play time.
CN201910390612.9A 2019-05-10 2019-05-10 A kind of method and system based on block chain technical identification advertisement broadcast information Pending CN110278071A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111314746A (en) * 2020-02-25 2020-06-19 腾讯科技(深圳)有限公司 Advertisement playing method, device and system
CN111371764A (en) * 2020-02-26 2020-07-03 京东数字科技控股有限公司 Data verification method, device, equipment and storage medium
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