CN107133814A - A kind of advertisement carousel method and device - Google Patents
A kind of advertisement carousel method and device Download PDFInfo
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- CN107133814A CN107133814A CN201710208838.3A CN201710208838A CN107133814A CN 107133814 A CN107133814 A CN 107133814A CN 201710208838 A CN201710208838 A CN 201710208838A CN 107133814 A CN107133814 A CN 107133814A
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- Prior art keywords
- carousel
- mark
- advertisement
- row
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
The embodiments of the invention provide a kind of advertisement carousel method and device, methods described includes：Obtain carousel information and publicity orders information；Carousel number in the number and default one or more timeslices of default one or more timeslices in the carousel information, determines the line number and columns of carousel table；The sequence number for one or more timeslices that the user in the publicity orders information has bought, and the carousel number in one or more timeslices for having bought of the user, the mark for one or more advertisements that the user is needed to play, records the correspondence position in the carousel table；By the carousel table, the advertisement corresponding to the mark is played；So that in same advertisement position, realizing the carousel of different advertisements, user can only buy the partial discharge in a period, reduce advertisement putting cost, be conducive to making full use of for advertisement position resource.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of advertisement carousel method and device.
Background technology
With internet and the high speed development of mobile Internet, a surname that product or other guide are carried out by internet
Pass, have become more and more universal advertisement mode.By the fast propagation of internet, it can rapidly expand a surname of advertisement
Biography is acted on.
With the diversified development of business, Internet advertising business has also obtained further development, and advertisement form is a variety of
It is various, for example, pop-up advertisement, suspension windows advertisement etc..There can be one or more advertisement positions in one page simultaneously.
In currently available technology, same advertisement position can only typically play an advertisement, and in the case where user needs to buy, this is wide
, it is necessary to buy down the advertisement position whole flows interior for a period of time when accusing position, for the advertisement of broadcasting needed for playing, so as to increase
User delivers the cost of advertisement, while the wide position resource that is also unfavorable on an advertisement position makes full use of, also, it is same
Interior for a period of time of advertisement position plays same advertisement, easily causes the resentment for watching the user of advertisement for advertisement, drops
Low Consumer's Experience, also influences advertisement delivery effect.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of advertisement carousel method and device, to realize same advertisement potential energy
The carousel of multiple advertisements is enough carried out, user can only buy the partial discharge in a period, reduce advertisement putting cost,
Be conducive to making full use of for advertisement position resource, and improve the experience for the user for watching advertisement, improve advertisement delivery effect.Tool
Body technique scheme is as follows：
The embodiment of the invention discloses a kind of advertisement carousel method, including：
Obtain carousel information and publicity orders information, the carousel information be included in an advertisement position default one or
Carousel number in the number of multiple timeslices and default one or more timeslices, the timeslice is for playing
The period of advertisement, the publicity orders information includes the sequence number for one or more timeslices that user has bought, Yi Jisuo
State the carousel number in one or more timeslices that user has bought；
The number of default one or more timeslices in the carousel information and described default one
Or the carousel number in multiple timeslices, determine the line number and columns of carousel table；
The sequence number for one or more timeslices that the user in the publicity orders information has bought, and
The carousel number in one or more timeslices that the user has bought, the one or more of broadcasting are needed by the user
The mark of advertisement, records the correspondence position in the carousel table；
By the carousel table, the advertisement corresponding to the mark is played.
Optionally, the number of default one or more timeslices in the carousel information and described
Carousel number in default one or more timeslices, builds carousel table, including：
Using the number of default one or more timeslices in the carousel information as carousel table columns；
By the least common multiple of the carousel number in default one or more timeslices in the carousel information,
It is used as the line number of the carousel table.
Optionally, the advertisement pressed the carousel table, play corresponding to the mark, including：
Record watches that what the user of advertisement watched advertisement in the advertisement position watches number of times；
Watch number of times according to described, by the carousel table with identified described in the row for watching that number of times is corresponding it is suitable
Sequence, plays the advertisement corresponding to the mark.
Optionally, the user is also included in the publicity orders information needs the adline of broadcasting advertisement and advertisement to broadcast
Put duration；
Accordingly, one or more timeslices that the user in the publicity orders information has bought
Sequence number, and the carousel number in one or more timeslices for having bought of the user needs the user to play
One or more advertisements mark, record correspondence position in the carousel table, including：
By preset recording rule, the user in the publicity orders information bought it is one or more when
Between piece sequence number, the carousel number in one or more timeslices that the user has bought, the user needs to play wide
The adline and advertisement playing duration of announcement, the mark for one or more advertisements that the user is needed to play are recorded in institute
State the correspondence position in carousel table.
Optionally, the mark of one or more advertisements that the user is needed to play, is recorded in the carousel table
In correspondence position after, methods described also includes：
By default regulation rule, to the position of the mark recorded in the carousel table, it is adjusted.
Optionally, it is described by default regulation rule, to the position of the mark recorded in the carousel table, adjusted
It is whole, including：
The number of the mark during the carousel table is counted per a line；
When the difference of the number of the mark in the number and the second row of the mark in the first row in the carousel table
During more than the first predetermined threshold value, one or more of described the first row is identified, is transferred in second row, described first
Any a line in row and carousel table described in second behavior.
Optionally, it is described to identify one or more of described the first row, it is transferred in second row, including：
When in same row, there is mark in the first row, and second row is when being not present mark, this is arranged described in
The mark of the first row, is transferred in second row of the row.
Optionally, it is described by default regulation rule, to the position of the mark recorded in the carousel table, adjusted
It is whole, including：
Being detected to the mark in the carousel table by column；
When determining in one in carousel table row, the number of the first mark is more than or equal to the second predetermined threshold value
When, stop detection, and by all rows containing the described first mark in the carousel table, be ranked up by predetermined order rule,
Described first is designated any one mark in the mark for one or more advertisements that user's needs are played.
The embodiment of the invention also discloses a kind of advertisement carousel device, including：
Acquisition module, for obtaining carousel information and publicity orders information, the carousel information is included in an advertisement position
Carousel number in the number of interior default one or more timeslices and default one or more timeslices, when described
Between piece be period for playing advertisement, the publicity orders information includes one or more timeslices that user has bought
Sequence number, and the carousel number in one or more timeslices for having bought of the user；
Computing module, number and institute for default one or more timeslices in the carousel information
The carousel number in default one or more timeslices is stated, the line number and columns of carousel table is determined；
Logging modle, the one or more times bought for the user in the publicity orders information
Carousel number in the sequence number of piece, and one or more timeslices for having bought of the user, the user is needed to broadcast
The mark for the one or more advertisements put, records the correspondence position in the carousel table；
Playing module, for by the carousel table, playing the advertisement corresponding to the mark.
Optionally, the computing module, including：
First calculating sub module, for by the number of default one or more timeslices in the carousel information
It is used as the columns of carousel table；
Second calculating sub module, for by the wheel in default one or more timeslices in the carousel information
The least common multiple of number is broadcast, the line number of the carousel table is used as.
Optionally, the playing module, including：
Record sub module, what the user that advertisement is watched for recording watched advertisement in the advertisement position watches number of times；
Submodule is played, for watching number of times according to, by watching that number of times is corresponding with described in the carousel table
The order identified described in row, plays the advertisement corresponding to the mark.
Optionally, the user is also included in the publicity orders information in described device to be needed to play the adline of advertisement
With advertisement playing duration；
Accordingly, the logging modle, specifically for by preset recording rule, according to the institute in the publicity orders information
State in the sequence number for one or more timeslices that user has bought, one or more timeslices that the user has bought
Carousel number, the user is needed to play the adline and advertisement playing duration of advertisement, and the user is needed into the one of broadcasting
The mark of individual or multiple advertisements, records the correspondence position in the carousel table.
Optionally, it is characterised in that described device also includes：
Adjusting module, for by default regulation rule, to the position of the mark recorded in the carousel table, being adjusted
It is whole.
Optionally, the adjusting module, including：
First statistic submodule, the number for counting the mark in the every a line of the carousel table；
First adjustment submodule, for when in the number of the mark in the first row in the carousel table and the second row
When the difference of the number of the mark is more than the first predetermined threshold value, one or more of described the first row is identified, institute is transferred to
State in the second row, any a line in carousel table described in the first row and second behavior.
Optionally, the first adjustment submodule, specifically for being identified when in same row, the first row is present, and
Second row be not present mark when, by this arrange described in the first row mark, be transferred in second row of the row.
Optionally, the adjusting module, including：
Second statistic submodule, for being detected to the mark in the carousel table by column；
Second adjustment submodule, for when determining in one in carousel table row, the number of the first mark to be more than
Or during equal to the second predetermined threshold value, stop detection, and by all rows containing the described first mark in the carousel table, by default
Ordering rule is ranked up, described first be designated the user need it is any in the mark of one or more advertisements played
One mark.
A kind of advertisement carousel method and device provided in an embodiment of the present invention, can be divided into multiple times by a period of time
Piece, according to user advertising sequence information and default carousel information, it is established that carousel table, by the order in carousel table, same
In one advertisement position, the carousel of different advertisements is realized, enables a user to only buy the partial discharge in a period,
Advertisement putting cost is reduced, is conducive to making full use of for advertisement position resource, and improves the experience for the user for watching advertisement,
Improve advertisement delivery effect.Certainly, any product or method for implementing the present invention it is not absolutely required to while reaching described above
All advantages.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is a kind of flow chart of advertisement carousel method provided in an embodiment of the present invention；
Fig. 2 is another flow chart of advertisement carousel method provided in an embodiment of the present invention；
Fig. 3 is the structure chart of advertisement carousel device provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
Referring to Fig. 1, Fig. 1 is a kind of flow chart of advertisement carousel method provided in an embodiment of the present invention, including：
Step 101, carousel information and publicity orders information are obtained, carousel information is included in default one in an advertisement position
Carousel number in the number of individual or multiple timeslices and default one or more timeslices, timeslice is for playing advertisement
Period, publicity orders information includes the sequence number of one or more timeslices that user has bought, and user has purchased
The carousel number in one or more timeslices bought.
Advertisement carousel method provided in an embodiment of the present invention can apply to the electronic equipment of various progress advertisement puttings, example
The server equipment on such as website backstage.
When an advertisement position carries out the carousel of multiple advertisements, it is necessary to obtain carousel information and publicity orders information first.
Carousel information is the good information of preset configuration, can directly be obtained.An advertisement position can be played in advance
The time of advertisement is divided into one or more timeslices, and timeslice may be considered the period for playing advertisement, each when
Between can be continuous and separate between piece.In a timeslice, timeslice can be divided into one or more carousels, i.e.,
Multiple carousels can be contained in each timeslice.Carousel number in timeslice, it is believed that be by the advertisement of the timeslice
Total flow press carousel number, be divided into several pieces.So that the ad traffic in timeslice is separately sold, use
Family can be with the whole ad traffics or part ad traffic in time buying piece.For example, when a timeslice is divided into 2 wheels
Sowing time, then the ad traffic of the timeslice be divided into two halves, when two users have purchased one of carousel respectively, then at this
In timeslice, what the ad traffic of half was played is the advertisement of one of user, and what second half ad traffic was played is another
The advertisement of individual user.The flow of advertisement can be understood as server to the client played for advertisement in embodiments of the present invention
The data traffic of the advertisement of transmission.
Carousel information can be represented by the form of form, for example, an advertisement position can be divided into 6 timeslices,
As shown in table 1, table 1 is the carousel information table of the advertisement position to carousel number in each timeslice.
Table 1
| Timeslice sequence number | 1 | 2 | 3 | 4 | 5 | 6 |
| Carousel number | 2 | 3 | 2 | 3 | 2 | 3 |
In table 1, it can be seen that each timeslice can have a timeslice sequence number, to distinguish during others
Between piece.There can be different carousel numbers in different timeslices.
Publicity orders information is in the sequence number of timeslice, the quantity of timeslice and the timeslice bought of user's purchase
The information of carousel number.After being bought after the completion of user, above-mentioned publicity orders information just can be directly acquired.
For example, with reference to above-mentioned example, publicity orders information can be：User A have purchased 1 carousel in timeslice 1,
1 carousel in 1 carousel in timeslice 2, timeslice 3；User B have purchased remaining 1 carousel, time in timeslice 3
1 carousel in 1 carousel in piece 4, timeslice 5；User C have purchased in timeslice 5 in remaining 1 carousel, timeslice 6
2 carousels.
Step 102, the number of default one or more timeslices in carousel information and default one or many
Carousel number in individual timeslice, determines the line number and columns of carousel table.
Obtain after carousel information, it is possible to by carousel information, build a carousel table without particular content, i.e.,
The specific line number of carousel table and columns can be determined by carousel information.Carousel table may be employed to divide different advertisements not
, can be according in sorted carousel table when carrying out the broadcasting of advertisement with the form of the playing sequence in timeslice
Order is played out.
In actual applications, can be using the number of timeslice as the columns of carousel table, can be by each timeslice
The common multiple of carousel number as carousel table line number.Specific line number can be selected as needed, as long as total line number
It is the common multiple of the carousel number in each timeslice.
It should be noted that comparatively the row and column in form is.I.e. by the row and column transposition of carousel table
The method that the embodiment of the present invention is provided can also be met, in embodiments of the present invention, the number of timeslice is used as carousel
The common multiple of carousel number in the columns of table, each timeslice is illustrated exemplified by the line number as carousel table, but another
Form, i.e. the carousel table of row and column transposition falls within the protection domain of the embodiment of the present invention.
For example, with reference to the example in step 101, according to the carousel information in table 1, the advertisement position was divided for 6 times
Piece, then the columns of carousel table can be 6, and the common multiple of carousel number has 6,12,18 etc. in each timeslice, can select it
In any one numeral as line number of carousel table, in embodiments of the present invention, selection 6 is said as the line number of carousel table
It is bright.
In carousel table, each row are all a timeslices of the advertisement position, and each time is may be considered per a line
A part of flow of piece.How many row in carousel table, it is possible to be considered by total ad traffic in timeslice divide in order to
Several parts.It is easily understood that because line number is the common multiple of carousel number in each timeslice, so in the row of carousel table
Line number corresponding with carousel number in timeslice can be selected.For example, with reference to above example, timeslice 1 is divided for 2
Carousel, then user buy 1 carousel therein, the flow that the timeslice has half, which is used for user, needs the broadcasting of advertisement to play,
Correspondence is in carousel table, it is believed that 1 carousel that the 3 rows correspondence user in 6 rows is bought.Equally, timeslice 2 be divided in order to
3 carousels, then user buy 1 carousel therein, then the flow of the timeslice 1/3rd, which is used in user, needs advertisement to play
Broadcasting, correspondence is in carousel table, it is believed that 1 carousel that 2 rows in 6 rows under timeslice correspondence user is bought.
Step 103, the sequence number for one or more timeslices that the user in publicity orders information has bought, and
The carousel number in one or more timeslices that user has bought, the mark for one or more advertisements that user is needed to play
Know, record the correspondence position in carousel table.
A carousel table without particular content can have been set up by above-mentioned steps, then just can be according to advertisement
Sequence information, the mark for one or more advertisements that user is needed to play records the correspondence position in carousel table.User institute
The mark of the one or more advertisements to be played can be the marks such as advertised name or numbering or the numbering of publicity orders
Deng mark.
The sequence number for the one or more timeslices bought in publicity orders information containing user, and user have purchased
The carousel number in one or more timeslices bought.The sequence number for the one or more timeslices bought by user, can
To determine the position of row of the mark of the one or more advertisements to be played of user in carousel table, purchased by user
The carousel number in one or more timeslices bought, it may be determined that go out the mark of the one or more advertisements to be played of user
The position of row in carousel table.
For example, with reference to the example in step 101, and have confirmed that carousel table arranges for 6 rows 6, according to publicity orders information：
User A have purchased 1 carousel in 1 carousel in 1 carousel in timeslice 1, timeslice 2, timeslice 3；User B is bought
1 carousel in 1 carousel in remaining 1 carousel in timeslice 3, timeslice 4, timeslice 5；When user C have purchased
Between remaining 1 carousel in piece 5,2 carousels in timeslice 6；The identification record of user institute advertisement to play can be existed
In carousel table as shown in table 2.User's name is used in table 2 as the mark of user institute advertisement to play.
Table 2
| A | A | A | B | B | C |
| A | A | A | B | B | C |
| A | A | B | C | ||
| B | C | C | |||
| B | C | ||||
| B | C |
In actual applications, after the specific line number of carousel table is determined according to carousel information, in publicity orders information
The carousel number in one or more timeslices that user has bought, can be reduced to be represented with advertisement putting ratio, extensively
It is the ratio value that the flow that the user advertising that user is bought is played accounts for total ad traffic to accuse dispensing ratio.For example, in the institute of table 2
In the carousel table shown, the total flow of each timeslice is divided into 6 rows, i.e. total flow and is divided for 6 parts of flows.So
User can also be carried out the purchase of ad traffic in the ratio of flow, such as buy therein 1/6,2/6,3/6 etc..These ratios
Value can serve as advertisement putting ratio.Such as, when the advertisement putting ratio of user is 1/6, then the user needs advertisement to play
A line in the carousel table correspondence row of timeslice 6 can be taken.
It should be noted that the time span representated by timeslice can be less than or equal to the time span of an advertisement,
So an advertisement can only take up a timeslice, or an advertisement can also take multiple timeslices.It is readily appreciated that
It is that, when an advertisement takes multiple timeslices, user needs to buy the corresponding carousel number in multiple timeslices.Work as user
When carrying out purchase ad traffic in advertisement putting ratio, for example, the advertisement putting ratio of user is 1/6 in the above example, then
The user needs advertisement to play to take a line in the corresponding multiple rows of timeslice 6 of carousel table.
The sequence number and advertisement that one or more timeslices that user has bought can be comprised only in publicity orders information are thrown
Put ratio.By above-mentioned publicity orders information, and the carousel number in carousel information in each timeslice, this can also be realized
The position of row of the mark for determining the one or more advertisements to be played of user in carousel table in inventive embodiments, and
Also belong to the protection domain of the embodiment of the present invention.
It should be noted that in actual applications, such as there is vacant position in above-mentioned table 2, can representing corresponding
Have purchased carousel number in timeslice or not, i.e., also have partial discharge not to be purchased in corresponding timeslice, these
Purchased flow or carousel number can not fill the mark of corresponding advertisement to existing carousel after being bought by user
In table.When not being purchased, such as there is vacant position in above-mentioned table 2, it can be understood as in corresponding timeslice, without wide
The dispensing of announcement.
Step 104, by carousel table, the advertisement corresponding to mark is played.
After user saved in carousel table needing the advertisement that plays out corresponding mark, it is possible to by wheel
The order identified in table is broadcast, the advertisement corresponding to mark is played.In embodiments of the present invention, the acceptance of the bid knowledge per a line of carousel table is suitable
Sequence, can serve as an optional order that different advertisement carousels are carried out in an advertisement position.
In actual applications, the played in order known of being got the bid per a line of pressing that can be line by line identifies corresponding advertisement, plays
After complete a line, then play next line.So as to realize to same advertisement position, the different advertisement of carousel.
It is easily understood that in embodiments of the present invention, then can be by column when the row in carousel table and row transposition
Corresponding advertisement is identified by the played in order that is identified in each row, play after a row, then play next line.
In embodiments of the present invention, by carousel information and publicity orders information, build for needing to broadcast containing user
Put the timeslice and carousel number that can reflect that user is bought in the carousel table of the mark of one or more advertisements, carousel table.
The order of mark in the carousel table, the advertisement corresponding to mark is played in an advertisement position, is realized same
In advertisement position, the carousel of different advertisements is realized, enables a user to only buy the partial discharge in a period, reduction
Advertisement putting cost, is conducive to making full use of for advertisement position resource, and improves the experience for the user for watching advertisement, improves
Advertisement delivery effect.
Optionally, in advertisement carousel method provided in an embodiment of the present invention, default one in carousel information
Or the carousel number in the number and default one or more timeslices of multiple timeslices, carousel table is built, including：
The first step, using the number of default one or more timeslices in carousel information as carousel table columns.
Second step, by the least common multiple of the carousel number in default one or more timeslices in carousel information,
It is used as the line number of carousel table.
When determining line number and the columns of carousel table by carousel information, if using the wheel in one or more timeslices
Broadcast a larger common multiple of number as carousel table line number when, the line number for being likely to result in carousel table is excessive, works as carousel
When the line number of table is excessive, completion will spend longer time to carousel all on advertisement position, be unfavorable for the renewal of advertisement, and
And easily cause the problem of same carousel number of repetition is excessive.
In order to avoid above mentioned problem, in embodiments of the present invention, it is preferred that can be by the wheel in one or more timeslices
The least common multiple of number is broadcast, the line number of carousel table is used as.It can so meet to the traffic partition in each timeslice
In the case of, while ensureing that carousel table row number is minimum.So that spending the minimum time to complete to all on advertisement position
Carousel, that is, travel through in carousel table per a line, the order known of being got the bid by every a line all carried out the broadcasting of advertisement, it is to avoid same
The problem of carousel order number of repetition is excessive.
Optionally, in advertisement carousel method provided in an embodiment of the present invention, by carousel table, play wide corresponding to mark
Accuse, including：
The first step, record watches that what the user of advertisement watched advertisement in the advertisement position watches number of times.
By carousel table, when playing the advertisement corresponding to mark, it can record and watch that the user of advertisement has watched this
The number of times of advertisement in advertisement position.The statistics of viewing number of times can have different statistical methods, example for various forms of advertisement positions
Such as, the advertisement position shown in webpage, can refresh the webpage by watching the user of advertisement or reopen time of the webpage
Count to count the viewing number of times of advertisement in the advertisement position；The advertisement occurred in the application software page can be by watching advertisement
User is switched to the number of times in the page to count viewing number of times；The advertisement of video front, can watch video by user
Number of times counts viewing number of times.
Second step, according to number of times is watched, by the order identified in row corresponding with watching number of times in carousel table, plays mark
Know corresponding advertisement.
In carousel table, the order known of being got the bid per a line is all an optional order for carrying out advertisement carousel, when watching
The user of advertisement watched once, by carousel table a line get the bid know order carry out advertisement carousel after, when user again
When watching the advertisement in the advertisement position, the carousel of the advertisement carried out by the order identified in another row should be just watched.So
The flow in the timeslice in the advertisement position, which can be embodied, to be used to play different advertisements.
So different viewing number of times can correspond to rows different in carousel table, for example, watching for the first time, correspondence carousel table
In the first row；The second row in second of viewing, correspondence carousel table.Or advertisement can also be watched since the first row
User, which often increases, once watches number of times, then corresponds to the next line in carousel table, when reaching last column, is opened again from the first row
Begin to circulate.So as to ensure that the user for watching advertisement watches the order that can identify in the row by different carousel tables each time, enter
The broadcasting of line identifier correspondence advertisement.
For example, under the B that is designated being designated under A, timeslice 2 in carousel table under the first row timeslice 1, timeslice 3
It is designated B；E is designated under the B that is designated being designated under D, timeslice 2 under second row timeslice 1, timeslice 3.Then watch
The user of advertisement first switches on the advertisement played in webpage, an advertisement position：Advertisement A, advertisement B, advertisement B.User refreshes
After webpage, the advertisement that the advertisement position is played is：Advertisement D, advertisement B, advertisement E.
In embodiments of the present invention, the user for watching advertisement by statistics watches the viewing number of times of advertisement, according to viewing time
Number plays the advertisement corresponding to mark by the order identified in row corresponding with watching number of times in carousel table.So as to ensure that
Same user can watch the different advertisements delivered in each timeslice, while also ensure that the justice of advertisement putting
Property.
Optionally, also including user in advertisement carousel method provided in an embodiment of the present invention, in publicity orders information needs
Play the adline and advertisement playing duration of advertisement.
In embodiments of the present invention, except the one or more timeslices bought including user in publicity orders information
Sequence number, and outside carousel number in one or more timeslices for having bought of the user, can also include user needs
Play the adline and advertisement playing duration of advertisement.
Adline can be divided into many kinds, such as different products, and advertisement can be divided into different types, also
Advertisement can be divided into according to the property of advertisement by different types, such as public service ads, commercial advertisement etc..
The playing duration of advertisement is exactly the time span that advertisement is played.Different advertisements, playing duration is different.In this hair
In bright embodiment, timeslice is exactly the period for playing advertisement, and the time span of timeslice can be less than or equal at this
The playing duration for the advertisement played in timeslice.One advertisement can occupy one or more timeslices.
Accordingly, in advertisement carousel method provided in an embodiment of the present invention, the user in publicity orders information is
Carousel number in the sequence number of one or more timeslices through purchase, and one or more timeslices for having bought of user
Mesh, the mark for one or more advertisements that user is needed to play records the correspondence position in carousel table, including：
By preset recording rule, the sequence for one or more timeslices that the user in publicity orders information has bought
Number, the carousel number in one or more timeslices that user has bought, user needs to play the adline of advertisement and wide
Playing duration is accused, the mark for one or more advertisements that user is needed to play records the correspondence position in carousel table.
When the mark for the one or more advertisements for needing to play by user according to publicity orders information, record in carousel table
Correspondence position when, can by preset recording rule, be in publicity orders information a variety of information preset it is different preferential
Level, so that the preferential information record user according in the publicity orders information of highest priority needs the one or more wide of broadcasting
Information in the mark of announcement, publicity orders information includes the sequence number for one or more timeslices that user has bought, Yong Huyi
Carousel number in one or more timeslices through purchase, when user needs to play the adline of advertisement and advertisement broadcasting
It is long.
For example, preset recording rule can be, the sequence number priority for one or more timeslices that user has bought is most
Height, secondly be adline, be then advertisement playing duration, priority it is minimum for user bought it is one or more when
Between carousel number in piece.According to above-mentioned preset recording rule, user is needed to the mark of one or more advertisements of broadcasting,
When recording the correspondence position in carousel table, first the corresponding mark of the forward advertisement of the sequence number of timeslice first can be recorded in wheel
Broadcast in table, such as user A have purchased the carousel in timeslice 1 and timeslice 2, user B have purchased in timeslice 3 and timeslice 4
Carousel, then preferentially by the corresponding identification record of user A institutes advertisement to play in carousel table.
When the sequence number identical of the timeslice of two users purchase, it be able to will be identified according to the information of next priority
Record is in carousel table, e.g., and user A and user B have purchased the carousel in timeslice 1 and timeslice 2, then can be according to advertisement
Type determines the preferentially mark that is recorded in carousel table, and the priority ordering of different adlines can be set in preset rules
Sequentially, e.g., public service ads is preferential, is secondly commercial advertisement.So then preferential record belong to public service ads type advertisement institute it is right
The mark answered.
Likewise, when adline is identical, can further according to next priority information, by identification record in carousel
In table, e.g., longer corresponding mark of advertisement of preferential record advertisement playing duration etc..
The carousel number in one or more timeslices that can also can have finally been bought according to user, mark is remembered
Record is in carousel table, e.g., the most corresponding mark of advertisement of the carousel number in one or more timeslices that user has bought
Knowledge is preferentially recorded in carousel table etc..
Specifically, preset recording rule can flexibly be set as needed, it is any one in publicity orders information
Plant information and can be configured to different priority.It can be configured in actual applications according to actual conditions, herein no longer
Enumerate.
In embodiments of the present invention, by preset recording rule, the various information in publicity orders information need user
The identification record of the one or more advertisements to be played is in carousel table, by configuring or adjusting default record rule, can be with
Flexible adjustment preferentially records the mark in carousel table, so that the order of the mark in carousel table can be obtained flexibly
Adjustment so that the order identified in carousel table is more reasonable.
Optionally, in advertisement carousel method provided in an embodiment of the present invention, user is needed into the one or more of broadcasting
The mark of advertisement, is recorded after the correspondence position in carousel table, method also includes：
By default regulation rule, to the position of the mark recorded in carousel table, it is adjusted.
After the mark for one or more advertisements that correspondence user's needs are played is had been recorded with carousel table, it is possible to
Appearance identify in the situation pockety in carousel table, carousel table as shown in table 2, identified in first few lines it is more, then
Identified in several rows less.So that when carrying out the broadcasting of advertisement according to carousel table, advertisement carousel is carried out several times before causing
When, the advertisement of broadcasting is more intensive, when then carrying out advertisement carousel several times, then more time space occurs, without advertisement
Deliver.This aspect have impact on the efficiency of advertisement putting, while advertisement excessively intensive for the user for watching advertisement can drop
Low Consumer's Experience.
In order to avoid above mentioned problem, in embodiments of the present invention, when having been recorded with correspondence user's needs in carousel table
, can be by default regulation rule, to the position of the mark recorded in carousel table after the mark for the one or more advertisements played
It is adjusted, so that the mark recorded in carousel table is more uniform.
Default regulation rule can have many modes, for example, can shift the mark in the more a line of identified number
Into the less a line of identified number.Putting in order for row can also be adjusted in carousel table, makes row and mark that identified number is more
Know small numbers of row to be alternately arranged.Row containing some default mark can also be arranged by certain rule, will such as contained
There is the row of default mark, adjust odd-numbered line or even number line into carousel table, realization is contained the row of default mark, in carousel table
In be alternately arranged so that each in carousel table tends to be more uniform, wherein, default mark can be one in carousel table
Any one in individual or multiple marks.
In embodiments of the present invention, in the mark for the one or more advertisements for needing to play by user, record in carousel table
In correspondence position after, by default regulation rule, to the position of the mark recorded in carousel table, be adjusted.So that
The mark of each row tends to more uniformly arrange in carousel table.When avoiding the carousel by the progress advertisement of carousel table, advertisement is played
Uneven phenomenon, improves the dispensing efficiency of advertisement, while improve the user for watching advertisement watches experience.
With reference to above-mentioned step, optionally, in advertisement carousel method provided in an embodiment of the present invention, advised by default adjustment
Then, to the position of the mark recorded in carousel table, it is adjusted, can includes：
The number of mark in the first step, the every a line of statistics carousel table.
After the mark for the one or more advertisements for needing to play by user, correspondence position of the record in carousel table,
The number of mark in every a line in carousel table can be counted.So as to obtain the specific of the mark in the every a line of carousel table
Number.
Second step, when the difference of the number of the mark in the number and the second row of the mark in the first row in carousel table is more than the
During one predetermined threshold value, one or more of the first row is identified, is transferred in the second row, the first row and the second behavior carousel table
In any a line.
, can be by the mark in arbitrary the first row in carousel table after the specific number for obtaining the mark in every a line
Number and place the first row beyond, the number of the mark in arbitrary second row is compared, when the mark in the first row
Number be more than the second row in mark number, and the quantity exceeded be more than the first predetermined threshold value when, then by one in the first row
Individual or multiple marks, are transferred in the second row, and the number for the mark that the quantity of the mark shifted can be in the first row surpasses
The quantity of the number of the mark gone out in the second row is determined, such as the number of the mark in the first row is than the mark in the second row
Number exceed 2 when, then by the first row mark shift one into the second row after, the mark in the first row and the second row
Data will be identical so that distribution of the mark in various tends to be uniform.Wherein the first predetermined threshold value can be according to reality
Border situation is set, for example, can be the positive integers such as 2,3,4.
, can be to the mark in two rows of head and the tail in carousel table in a kind of possible embodiment of the embodiment of the present invention
Number is compared two-by-two, i.e., the positive number the first row and row last in carousel table are compared, then the row of positive number second and
Row second from the bottom is compared, by that analogy.When total line number of carousel table is odd number, then last remaining a line can not be entered
Row compares.By this manner of comparison, in number and other all rows that the mark in every a line in carousel table can be avoided
The number of mark all once compared, so as to improve the efficiency being adjusted to carousel table.
In embodiments of the present invention, by counting number of the carousel table per the mark in a line, then compare two in carousel table
Whether the difference of the number of capable mark is more than the first predetermined threshold value, when more than the first predetermined threshold value, identified number is more
Mark in a line is transferred in the less a line of identified number, so as to more accurately be carried out to the mark in carousel table uniform
The number identified in the adjustment of change, further balanced carousel table in each row.
Optionally, in advertisement carousel method provided in an embodiment of the present invention, according to above-mentioned step, by the first row
One or more marks, when being transferred in the second row, the step can include：
Identified when in same row, the first row is present, and the second row is not present when identifying, the mark of the first row during this is arranged
Know, be transferred in the second row of the row.
In carousel table, the row where each row can represent the mark in a timeslice, carousel table are ordered by advertisement
User in single information the sequence number of the timeslice bought determined.So one or more of the first row is identified, turn
When moving in the second row, it is impossible to move the position of the row where the mark in the first row.
So one or more of the first row is identified, it is necessary to be turned in same row when being transferred in the second row
Move.Need to judge that the second row is with the presence or absence of mark in the row where mark to be transferred in the first row before transfer.When second
Row in the row be not present mark when, then by this arrange in the first row mark, be transferred in the second row of the row.When the second row exists
When there is mark in the row, then the transfer that can not be identified.The mark to be transferred of other row can be determined again in the first row
Know, and judged again.
In embodiments of the present invention, by judging in the row where mark to be transferred in the first row, whether the second row is deposited
In mark, and when mark is not present in the row in the second row, then by this arrange in the first row mark, be transferred to the of the row
In two rows.While ensure that the advertisement corresponding to mark to be transferred is played out in the timeslice that user is bought, make
Obtain the distribution identified in carousel table more uniform.
By default regulation rule, when being adjusted in the position of the mark recorded in carousel table, except that can use
Beyond above-mentioned mode is adjusted, it can also make otherwise to be adjusted, naturally it is also possible to by a variety of adjustment modes
It is combined together, the position of the mark to being recorded in carousel table is adjusted.
Optionally, in advertisement carousel method provided in an embodiment of the present invention, by default regulation rule, to remembering in carousel table
The position of the mark of record, is adjusted, and can include：
The first step, being detected to the mark in carousel table by column.
By default regulation rule, when the position of the mark to being recorded in carousel table is adjusted, can be by column to carousel
The mark of each row is detected in table.Can be that since the left side first row of carousel table, progress by column to the right is examined by column
Survey, can also be detected, do not limited herein by other orders.
Row in carousel table are detected, the respective number of different identification in a row of carousel table can be counted.
Second step, when determining in carousel table row, the number of the first mark is more than or equal to the second default threshold
During value, stop detection, and by all rows containing the first mark in carousel table, be ranked up by predetermined order rule, the first mark
Any one known in the mark that the one or more advertisements played are needed for user is identified.
The row in carousel table are detected by column, when the number for detecting the first mark in a row of carousel table is big
When the second predetermined threshold value, it is possible to do not continue to detect other row.Wherein first mark can be user's needs
Any one mark in the mark for the one or more advertisements played, i.e., to arranging detecting by column in carousel table, when
It was found that one row in exist number be more than or equal to the second predetermined threshold value any mark when, can stop to others row inspections
Survey, the mark can serve as the first mark.Wherein the second predetermined threshold value can be configured as needed, in practical application
In, the numerical value after the half using total line number in carousel table that can be preferably is rounded is used as the second predetermined threshold value, such as total line number
For 6 when, the second predetermined threshold value can be 3.
Stop after detection, by all rows containing the first mark in carousel table, sequence re-started by predetermined order rule,
Predetermined order rule can be the row containing the first mark is all adjusted to the odd-numbered line of carousel table or even number line or
Row containing the first mark is all adjusted into default non-conterminous row.Accordingly, in carousel table in original odd-numbered line
For example, in carousel table as shown in table 2, the second predetermined threshold value is 3, the progress since the left side of carousel table by column
Detection.When detecting the left side first row of carousel table, mark A quantity is 3, equal to the second predetermined threshold value, so stopping to it
He, which arranges, is detected.
All include mark A in the 1st row in carousel table, the 2nd row, the 3rd row, so as to by the 1st row in carousel table,
2nd row, the 3rd row adjusts the odd-numbered line into carousel table, because the 1st row, the 3rd row has been positioned at very according to predetermined order rule
Several rows, so need to only be swapped through the 2nd row and the 5th row, it is possible to meet predetermined order rule.Carousel table such as table after adjustment
Shown in 3.
Table 3
| A | A | A | B | B | C |
| B | C | C | |||
| A | A | B | C | ||
| B | C | C | |||
| A | A | A | B | B | C |
| B | C |
From table 3 it is observed that compared to the carousel table shown in table 2, each mark distribution in the carousel table shown in table 3
It is more uniform so that the row containing like-identified discontinuously occurs.Further such that the distribution identified in carousel table is more equal
It is even.Consumer's Experience of the user for improving viewing advertisement when watching advertisement.
Referring to Fig. 2, Fig. 2 is another flow chart of advertisement carousel method provided in an embodiment of the present invention, including：
Step 201, carousel information and publicity orders information are obtained.
Step 202, according to publicity orders information, it would be desirable to which the identification record of the advertisement of broadcasting is in carousel table.
Obtain after carousel information and publicity orders information, it is possible to according to carousel information determine carousel table line number and
Columns, can be corresponding in carousel table by the identification record for needing advertisement to play in the content in publicity orders information
In position.
Step 203, the execution condition of the first optimisation strategy of satisfaction is judged whether.
First optimisation strategy is to identify one or more of more the first row of the number of mark, is transferred to mark
In small numbers of second row, any a line in the first row and the second behavior carousel table.
But, it is necessary to be judged what is set up first before the optimization homogenized by the first optimisation strategy to carousel table
Whether the row in carousel table meets the execution condition of the first optimisation strategy.Execution condition can include two parts, Part I, the
The difference of the number of the number of mark in a line and the mark in the second row is more than the first predetermined threshold value；Part II, the first row
In in row where mark to be transferred, mark is not present in the second row.When meeting above-mentioned two parts simultaneously, then it is assumed that meet
The execution condition of first optimisation strategy.When not disclosure satisfy that the row of execution condition of the first optimisation strategy in carousel table, then
The optimization that can not be homogenized by the first optimisation strategy to carousel table.
Step 204, carousel table is optimized by the first optimisation strategy.
When meeting the execution condition of carousel table the first optimisation strategy of satisfaction, carousel table is carried out by the first optimisation strategy excellent
Change.By one or more of the more the first row of the number of mark mark to be transferred, small numbers of the of mark is transferred to
In two rows.
Step 205, carousel table is optimized by the second optimisation strategy.
, can be directly by the second optimisation strategy to wheel when being unsatisfactory for the execution condition of carousel table the first optimisation strategy of satisfaction
Table is broadcast to optimize.When complete carousel table is optimized by the first optimisation strategy after, also continue to by the second optimisation strategy pair
Carousel table is optimized.
Second optimisation strategy is being detected to the mark in carousel table by column, when determining in carousel table row
In, when the number of the first mark is more than or equal to the second predetermined threshold value, stop detection, and contain the first mark by all in carousel table
The row of knowledge, is ranked up by predetermined order rule, and first is designated in the mark of one or more advertisements that user needs broadcasting
Any one mark.
Step 206, by carousel table, the advertisement corresponding to mark is played.
After carousel table is optimized, it is possible to by the order identified in carousel table, play the advertisement corresponding to mark.
Number of times can be watched according to the user of viewing advertisement, by what is identified in row corresponding with watching number of times in carousel table
Sequentially, the advertisement corresponding to mark is played.So as to realize to same advertisement position, the different advertisement of carousel.
Referring to Fig. 3, Fig. 3 is the structure chart of advertisement carousel device provided in an embodiment of the present invention, including：
Acquisition module 301, for obtaining carousel information and publicity orders information, the carousel information is included in an advertisement
Carousel number in position in the number and default one or more timeslices of default one or more timeslices, it is described
Timeslice is the period for playing advertisement, and the publicity orders information includes one or more times that user has bought
Carousel number in the sequence number of piece, and one or more timeslices for having bought of the user；
Computing module 301, the number for default one or more timeslices in the carousel information
Carousel number with default one or more timeslices, determines the line number and columns of carousel table；
Logging modle 303, for the user in the publicity orders information bought it is one or more
Carousel number in the sequence number of timeslice, and one or more timeslices for having bought of the user, the user is needed
The mark of the one or more advertisements to be played, records the correspondence position in the carousel table；
Playing module 304, for by the carousel table, playing the advertisement corresponding to the mark.
In embodiments of the present invention, by carousel information and publicity orders information, build for needing to broadcast containing user
Put the timeslice and carousel number that can reflect that user is bought in the carousel table of the mark of one or more advertisements, carousel table.
The order of mark in the carousel table, the advertisement corresponding to mark is played in an advertisement position, is realized same
In advertisement position, the carousel of different advertisements is realized, enables a user to only buy the partial discharge in a period, reduction
Advertisement putting cost, is conducive to making full use of for advertisement position resource, and improves the experience for the user for watching advertisement, improves
Advertisement delivery effect.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, the computing module 301, including：
First calculating sub module, for by the number of default one or more timeslices in the carousel information
It is used as the columns of carousel table；
Second calculating sub module, for by the wheel in default one or more timeslices in the carousel information
The least common multiple of number is broadcast, the line number of the carousel table is used as.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, the playing module 304, including：
Record sub module, what the user that advertisement is watched for recording watched advertisement in the advertisement position watches number of times；
Submodule is played, for watching number of times according to, by watching that number of times is corresponding with described in the carousel table
The order identified described in row, plays the advertisement corresponding to the mark.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, in the publicity orders information in described device
Also including the user needs to play the adline and advertisement playing duration of advertisement；
Accordingly, the logging modle 303, specifically for by preset recording rule, according in the publicity orders information
The sequence number of one or more timeslices bought of the user, one or more timeslices that the user has bought
Interior carousel number, the user is needed to play the adline and advertisement playing duration of advertisement, and the user is needed to play
One or more advertisements mark, record correspondence position in the carousel table.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, described device also includes：
Adjusting module, for by default regulation rule, to the position of the mark recorded in the carousel table, being adjusted
It is whole.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, the adjusting module, including：
First statistic submodule, the number for counting the mark in the every a line of the carousel table；
First adjustment submodule, for when in the number of the mark in the first row in the carousel table and the second row
When the difference of the number of the mark is more than the first predetermined threshold value, one or more of described the first row is identified, institute is transferred to
State in the second row, any a line in carousel table described in the first row and second behavior.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, the first adjustment submodule, specifically for
When in same row, there is mark in the first row, and second row is when being not present mark, by this arrange described in the first row
Mark, is transferred in second row of the row.
Optionally, in advertisement carousel device provided in an embodiment of the present invention, the adjusting module, including：
Second statistic submodule, for being detected to the mark in the carousel table by column；
Second adjustment submodule, for when determining in one in carousel table row, the number of the first mark to be more than
Or during equal to the second predetermined threshold value, stop detection, and by all rows containing the described first mark in the carousel table, by default
Ordering rule is ranked up, described first be designated the user need it is any in the mark of one or more advertisements played
One mark.
The device of the embodiment of the present invention is the institute of the device, then above-mentioned advertisement carousel method using above-mentioned advertisement carousel method
There is embodiment to be applied to the device, and can reach same or analogous beneficial effect.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality
Body or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or deposited between operating
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Nonexcludability is included, so that process, method, article or equipment including a series of key elements not only will including those
Element, but also other key elements including being not expressly set out, or also include being this process, method, article or equipment
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that
Also there is other identical element in process, method, article or equipment including the key element.
Each embodiment in this specification is described by the way of related, identical similar portion between each embodiment
Divide mutually referring to what each embodiment was stressed is the difference with other embodiment.It is real especially for system
Apply for example, because it is substantially similar to embodiment of the method, so description is fairly simple, related part is referring to embodiment of the method
Part explanation.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent substitution and improvements made within the spirit and principles in the present invention etc., are all contained in protection scope of the present invention
It is interior.
Claims (16)
1. a kind of advertisement carousel method, it is characterised in that including：
Carousel information and publicity orders information are obtained, the carousel information is included in default one or more in an advertisement position
Carousel number in the number of timeslice and default one or more timeslices, the timeslice is for playing advertisement
Period, the publicity orders information includes the sequence number of one or more timeslices that user has bought, and described uses
The carousel number in one or more timeslices that family has been bought；
The number of default one or more timeslices in the carousel information and described default one or many
Carousel number in individual timeslice, determines the line number and columns of carousel table；
The sequence number for one or more timeslices that the user in the publicity orders information has bought, and it is described
The carousel number in one or more timeslices that user has bought, one or more advertisements that the user is needed to play
Mark, record correspondence position in the carousel table；
By the carousel table, the advertisement corresponding to the mark is played.
2. according to the method described in claim 1, it is characterised in that it is described in the carousel information described default one
Carousel number in the number of individual or multiple timeslices and default one or more timeslices, builds carousel table, including：
Using the number of default one or more timeslices in the carousel information as carousel table columns；
By the least common multiple of the carousel number in default one or more timeslices in the carousel information, as
The line number of the carousel table.
3. according to the method described in claim 1, it is characterised in that described to press the carousel table, play corresponding to the mark
Advertisement, including：
Record watches that what the user of advertisement watched advertisement in the advertisement position watches number of times；
Watch number of times according to described, by the carousel table with the order identified described in the row for watching that number of times is corresponding,
Play the advertisement corresponding to the mark.
4. according to the method described in claim 1, it is characterised in that also including the user in the publicity orders information needs
Play the adline and advertisement playing duration of advertisement；
Accordingly, the sequence for one or more timeslices that the user in the publicity orders information has bought
Number, and the carousel number in one or more timeslices for having bought of the user, one that the user is needed to play
The mark of individual or multiple advertisements, records the correspondence position in the carousel table, including：
By preset recording rule, one or more timeslices that the user in the publicity orders information has bought
Sequence number, the carousel number in one or more timeslices that the user has bought, the user needs to play advertisement
Adline and advertisement playing duration, the mark for one or more advertisements that the user is needed to play are recorded in the wheel
Broadcast the correspondence position in table.
5. method according to any one of claim 1 to 4, it is characterised in that described that the user is needed what is played
The mark of one or more advertisements, is recorded after the correspondence position in the carousel table, methods described also includes：
By default regulation rule, to the position of the mark recorded in the carousel table, it is adjusted.
6. method according to claim 5, it is characterised in that described by default regulation rule, to remembering in the carousel table
The position of the mark of record, is adjusted, including：
The number of the mark during the carousel table is counted per a line；
When the difference of the number of the mark in the number and the second row of the mark in the first row in the carousel table is more than
During the first predetermined threshold value, by one or more of described the first row identify, be transferred in second row, the first row and
Any a line in carousel table described in second behavior.
7. method according to claim 6, it is characterised in that described to identify one or more of described the first row,
It is transferred in second row, including：
When in same row, there is mark in the first row, and second row is when being not present mark, by this arrange described in first
Capable mark, is transferred in second row of the row.
8. method according to claim 5, it is characterised in that described by default regulation rule, to remembering in the carousel table
The position of the mark of record, is adjusted, including：
Being detected to the mark in the carousel table by column；
When determining in one in carousel table row, when the number of the first mark is more than or equal to the second predetermined threshold value, stop
Only detect, and by all rows containing the described first mark in the carousel table, be ranked up by predetermined order rule, described the
One is designated any one mark in the mark for one or more advertisements that user's needs are played.
9. a kind of advertisement carousel device, it is characterised in that including：
Acquisition module, for obtaining carousel information and publicity orders information, the carousel information is included in an advertisement position in advance
If one or more timeslices number and default one or more timeslices in carousel number, the timeslice
For the period for playing advertisement, the publicity orders information includes the sequence for one or more timeslices that user has bought
Number, and the carousel number in one or more timeslices for having bought of the user；
Computing module, for the number of default one or more timeslices in the carousel information and described pre-
If one or more timeslices in carousel number, determine the line number and columns of carousel table；
Logging modle, the one or more timeslices bought for the user in the publicity orders information
Carousel number in sequence number, and one or more timeslices for having bought of the user, needs what is played by the user
The mark of one or more advertisements, records the correspondence position in the carousel table；
Playing module, for by the carousel table, playing the advertisement corresponding to the mark.
10. device according to claim 9, it is characterised in that the computing module, including：
First calculating sub module, for using the number of default one or more timeslices in the carousel information as
The columns of carousel table；
Second calculating sub module, for by the carousel number in default one or more timeslices in the carousel information
Purpose least common multiple, is used as the line number of the carousel table.
11. device according to claim 9, it is characterised in that the playing module, including：
Record sub module, what the user that advertisement is watched for recording watched advertisement in the advertisement position watches number of times；
Play submodule, for according to described in watch number of times, by the carousel table with the row for watching that number of times is corresponding
The order of the mark, plays the advertisement corresponding to the mark.
12. device according to claim 9, it is characterised in that also include institute in the publicity orders information in described device
Stating user needs to play the adline and advertisement playing duration of advertisement；
Accordingly, the logging modle, specifically for by preset recording rule, according to the use in the publicity orders information
The sequence number for one or more timeslices that family has been bought, the carousel in one or more timeslices that the user has bought
Number, the user need play advertisement adline and advertisement playing duration, by the user need play one or
The mark of multiple advertisements, records the correspondence position in the carousel table.
13. the device according to any one of claim 9 to 12, it is characterised in that described device also includes：
Adjusting module, for by default regulation rule, to the position of the mark recorded in the carousel table, being adjusted.
14. device according to claim 13, it is characterised in that the adjusting module, including：
First statistic submodule, the number for counting the mark in the every a line of the carousel table；
First adjustment submodule, for described in the number of the mark in the first row in the carousel table and the second row
When the difference of the number of mark is more than the first predetermined threshold value, one or more of described the first row is identified, described the is transferred to
In two rows, any a line in carousel table described in the first row and second behavior.
15. device according to claim 14, it is characterised in that the first adjustment submodule, specifically for when same
In one row, there is mark in the first row, and second row is when being not present mark, by this arrange described in the first row mark,
It is transferred in second row of the row.
16. device according to claim 13, it is characterised in that the adjusting module, including：
Second statistic submodule, for being detected to the mark in the carousel table by column；
Second adjustment submodule, for when determining in one in carousel table row, the number of the first mark to be more than or waited
When the second predetermined threshold value, stop detection, and by all rows containing the described first mark in the carousel table, by predetermined order
Rule is ranked up, and described first is designated any one in the mark for one or more advertisements that user's needs are played
Mark.
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