CN109754289A - Advertisement placement method and device Internet-based - Google Patents
Advertisement placement method and device Internet-based Download PDFInfo
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- CN109754289A CN109754289A CN201910028804.5A CN201910028804A CN109754289A CN 109754289 A CN109754289 A CN 109754289A CN 201910028804 A CN201910028804 A CN 201910028804A CN 109754289 A CN109754289 A CN 109754289A
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Abstract
Advertisement placement method and device Internet-based configure ad content and launch label；Classify according to label is launched to target audience, ad content is launched to the corresponding target audience for launching label；Count the advertisement putting expense of ad content；Given target audience obtains the first time threshold of reward distribution to ad content, and given target audience obtains the second time threshold that reward score is matched to ad content；First browsing time of ad content, which counts, is checked to target audience, when the first browsing time being more than or equal to first time threshold, distributes to corresponding target audience for the first distribution expense as reward；Count target audience shares user for the second browsing time of ad content, when the second browsing time being more than or equal to second time threshold, distributes to corresponding target audience for the second distribution expense as reward.So that consumer is watched advertisement and obtain income, reduces advertising expenditure, reduce the resentment of viewing advertisement, promote advertising results.
Description
Technical field
The present embodiments relate to information data processing technology fields, and in particular to a kind of advertisement dispensing Internet-based
Method and device.
Background technique
Advertisement be promote the sale of products or solicit to user by certain media, contract service with reach increase understanding and trust with
To a kind of promotion form for expanding sale purpose.By advertisement, enterprise or company can be products and the characteristic of labor service, function, use
The information such as way and supply producer pass to consumer, link up the connection for producing and needing both sides, cause the attention and interest of consumer, promote
Purchase.Demand of the consumer to a certain product, often a kind of pent-up demand, the purchase row of this potential needs and reality
It is dynamic, it is sometimes contradictory.Vision caused by advertisement feels that image and induction often trigger the real desire to buy of consumer
It hopes.
In traditional advertisement technical scheme, usually promoting to user by network forced property, in many cases,
User can't go to click the advertisement promoted, and over time, user can also form dislike resentment to advertiser, can not rise
To real advertising results.Currently, by way of the adding advertisements such as network video, in many cases benefited only some the
Tripartite's platform, third-party platform is collected the charges to advertisement putting person, and the member to third-party platform platform paying can
To skip advertisement, advertisement is made to perform practically no function, does not have the due effect of advertisement.In addition, many times, in order to attract consumer's
Sight causes the purchase interest of consumer, and advertisement putting person also needs to spend high price expense that star is invited to represent etc. to carry out advertisement system
Make, the cost for launching advertisement is higher, and the situation for making enterprise face bankruptcy because of advertising expense is also commonplace, although in advertisement
A large amount of funds are put into, consumer can not obtain income from advertisement.
Summary of the invention
For this purpose, the embodiment of the present invention provides a kind of advertisement placement method Internet-based and device, consumer can be made
Income is obtained while watching advertisement, realizes the reasonable expense of advertising expenditure of advertisement putting person investment, is reduced consumer and is seen
It sees the resentment of advertisement, promotes advertising results.
To achieve the goals above, embodiments of the present invention provide the following technical solutions: advertisement Internet-based is thrown
Put method, comprising:
Ad content to be put is obtained, the ad content is configured and launches label；
Classified according to the dispensing label to target audience, the ad content is launched to the target of label to correspondence
Audient launches；
The advertisement putting expense of the ad content is counted, the advertisement putting expense includes the first distribution expense and second
Distribution expense；
Given target audience obtains the first time threshold of reward distribution to the ad content, gives target audience to institute
It states ad content and obtains the second time threshold that reward score is matched；
First browsing time of the ad content, which counts, is checked to the target audience, when the described first browsing
Between be more than or equal to the first time threshold when, using the first distribution expense as recompense distribute to corresponding target audience；
Count the target audience shares user for the second browsing time of the ad content, when described second clear
When looking at the time more than or equal to the second time threshold, using the second distribution expense as reward distribute to corresponding target by
It is many.
As the preferred embodiment of advertisement placement method Internet-based, the form of the ad content is video, audio
Or one of document or a variety of, by the exhibiting advertising content in the handheld device of the target audience.
As the preferred embodiment of advertisement placement method Internet-based, the method for determination for launching label is according to institute
State the age of target audience, according to the gender of the target audience, according to the geographical location of the target audience or according to described
One of classification of ad content is a variety of.
As the preferred embodiment of advertisement placement method Internet-based, distributed using the first distribution expense as reward
Equal or random distributes to the target audience；
Using the second distribution expense according to the length of second browsing time as reward distribute to the target by
It is many.
As the preferred embodiment of advertisement placement method Internet-based, distributed using the first distribution expense as reward
Distribute to the target audience in real time, using the second distribution expense as reward score with timing distribute to the target by
It is many；
The mode of the distribution includes Alipay red packet, wechat red packet, Alipay is transferred accounts, wechat is transferred accounts or bank transfer one
Kind is a variety of.
As the preferred embodiment of advertisement placement method Internet-based, artificial or machine is carried out to the ad content and is examined
Core cuts off what the ad content was launched to the target audience when the ad content is confirmed to be illegal contents
Link.
The embodiment of the present invention also provides a kind of advertisement delivery device Internet-based, comprising:
Advertisement obtains module, for obtaining ad content to be put；
Labeling module launches label for configuring to ad content；
Expense statistical module, for counting the advertisement putting expense of ad content, the advertisement putting expense includes first
Distribution expense and the second distribution expense；
Threshold value gives module, obtains the first time threshold of reward distribution to the ad content for giving target audience
Value or given target audience obtain the second time threshold that reward score is matched to the ad content；
First statistics distribution module, for checking that the first browsing time of the ad content carries out to the target audience
Statistics, when first browsing time being more than or equal to the first time threshold, using the first distribution expense as reward
Distribute to corresponding target audience；
Second statistics distribution module, for counting the sharing user of the target audience for the second of the ad content
Browsing time, when second browsing time be more than or equal to the second time threshold when, will it is described second distribute expense as
Corresponding target audience is distributed in reward.
As the preferred embodiment of advertisement delivery device Internet-based, the advertisement obtains the ad content shape in module
Formula is one of video, audio or document or a variety of, by the exhibiting advertising content the target audience handheld device
On；
The method of determination that label is launched in the labeling module is according to the age of the target audience, according to
The gender of target audience, according to the geographical location of the target audience or according to one of classification of the ad content or more
Kind.
As the preferred embodiment of advertisement delivery device Internet-based, by described the in the first statistics distribution module
One distribution expense as reward distribution it is equal or random distribute to the target audience；
The second distribution expense is made according to the length of second browsing time in the second statistics distribution module
The target audience is distributed to for reward；
The target audience is distributed in real time using the first distribution expense as reward distribution, and described second is distributed
Expense distributes to the target audience with timing as reward score；
The mode of the distribution includes Alipay red packet, wechat red packet, Alipay is transferred accounts, wechat is transferred accounts or bank transfer one
Kind is a variety of.
It further include auditing module as the preferred embodiment of advertisement delivery device Internet-based, for the advertisement
Content carries out the audit of artificial or machine, when the ad content is confirmed to be illegal contents, cuts off the ad content to institute
State the link that target audience is launched.
Embodiments of the present invention, which have the advantages that, launches label by configuring to ad content；According to dispensing label
Classify to target audience, ad content is launched to the corresponding target audience for launching label；Count ad content
Advertisement putting expense is checked that the first browsing time of ad content counts to target audience, is greater than when the first browsing time
When equal to first time threshold, corresponding target audience is distributed to using the first distribution expense as reward；Count target audience's
Share user for the second browsing time of ad content, when the second browsing time being more than or equal to second time threshold, by the
Two distribution expenses distribute to corresponding target audience as reward.Consumer is set to obtain income while watching advertisement,
Sharing simultaneously for consumer can also be rewarded, and reduce the advertising expenditure of advertisement putting person investment, consumer is avoided to see
It sees the resentment of advertisement, promotes advertising results.
Detailed description of the invention
It, below will be to embodiment party in order to illustrate more clearly of embodiments of the present invention or technical solution in the prior art
Formula or attached drawing needed to be used in the description of the prior art are briefly described.It should be evident that the accompanying drawings in the following description is only
It is merely exemplary, it for those of ordinary skill in the art, without creative efforts, can also basis
The attached drawing of offer, which is extended, obtains other implementation attached drawings.
Fig. 1 is a kind of advertisement placement method flow chart Internet-based provided in the embodiment of the present invention；
Fig. 2 is a kind of advertisement delivery device schematic diagram Internet-based provided in the embodiment of the present invention；
In figure: 1, advertisement obtains module；2, labeling module；3, expense statistical module；4, threshold value gives module；5,
One statistical matches module；6, the second statistics distribution module；7, auditing module.
Specific embodiment
Embodiments of the present invention are illustrated by particular specific embodiment below, those skilled in the art can be by this explanation
Content disclosed by book is understood other advantages and efficacy of the present invention easily, it is clear that described embodiment is the present invention one
Section Example, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall within the protection scope of the present invention.
Referring to Fig. 1, a kind of advertisement placement method Internet-based is provided, comprising the following steps:
S1: obtaining ad content to be put, configures to the ad content and launches label；
S2: classifying to target audience according to the dispensing label, and the ad content is launched label to correspondence
Target audience launches；
S3: counting the advertisement putting expense of the ad content, the advertisement putting expense include the first distribution expense and
Second distribution expense；
S4: given target audience obtains the first time threshold of reward distribution to the ad content, gives target audience
The second time threshold that reward score is matched is obtained to the ad content；
S5: checking that the first browsing time of the ad content counts to the target audience, when described first clear
When looking at the time more than or equal to the first time threshold, using the first distribution expense as recompense distribute to corresponding target by
It is many；
S6: count the target audience shares user for the second browsing time of the ad content, when described the
When two browsing times were more than or equal to the second time threshold, corresponding mesh is distributed to using the second distribution expense as reward
Mark audient.
In one embodiment of advertisement placement method Internet-based, the form of the ad content is video, audio
Or one of document or a variety of, by the exhibiting advertising content in the handheld device of the target audience.By this implementation
The technical solution of example, advertisement operators or advertisement putting person can divide target audience ad content according to label is launched
Class launches ad content to the corresponding target audience for launching label, and the handheld device of target audience receives the wide of dispensing
Content is accused to be checked.
In one embodiment of advertisement placement method Internet-based, the method for determination for launching label is according to institute
State the age of target audience, according to the gender of the target audience, according to the geographical location of the target audience or according to described
One of classification of ad content is a variety of.Specifically, according to attribute of ad content itself, such as suitable target audience
Ad content is delivered to specific target audience by the range of age, gender or geographical location, and target audience obtains after checking advertisement
Income is obtained, in order to increase the effect of advertisement dispensing, the same ad content can regularly be sent to the same user, target
After audient watches advertisement every time, corresponding distribution can be obtained, the dislike resentment of target audience is avoided, makes simultaneously
Target audience obtains ad revenue.Accurately advertisement dispensing decreases the expense of dispensing, improves advertising results.
In one embodiment of advertisement placement method Internet-based, distributed using the first distribution expense as reward
Equal or random distributes to the target audience, and the second distribution expense is made according to the length of second browsing time
The target audience is distributed to for reward.Using the first distribution expense as reward distribution distribute in real time the target by
Crowd distributes to the target audience with timing using the second distribution expense as reward score.The mode of the distribution includes
Alipay red packet, wechat red packet, Alipay are transferred accounts, wechat is transferred accounts or bank transfer is one or more.In order to improve the model of advertisement
It encloses and effect, when target audience checks advertisement and carries out advertisement sharing to multiple users, if the user shared also checks
Advertisement, initial reward distribution can be obtained by giving the original object user that audient's reward score is matched, while being shared, effectively
Improve the effect of publicity of advertisement.
In one embodiment of advertisement placement method Internet-based, artificial or machine is carried out to the ad content and is examined
Core cuts off what the ad content was launched to the target audience when the ad content is confirmed to be illegal contents
Link.In order to avoid the propagation of the ad contents such as pornographic, reaction, artificial or machine is carried out to ad content and is audited, machine audit
Scheduling algorithm can be filtered using existing mirror Huang algorithm or keyword based on machine learning.
Referring to fig. 2, the embodiment of the present invention also provides a kind of advertisement delivery device Internet-based, comprising:
Advertisement obtains module 1, for obtaining ad content to be put；
Labeling module 2 launches label for configuring to ad content；
Expense statistical module 3, for counting the advertisement putting expense of ad content, the advertisement putting expense includes first
Distribution expense and the second distribution expense；
Threshold value gives module 4, obtains the first time threshold of reward distribution to the ad content for giving target audience
Value or given target audience obtain the second time threshold that reward score is matched to the ad content；
First statistics distribution module 5, for the target audience is checked the first browsing time of the ad content into
Row statistics, when first browsing time being more than or equal to the first time threshold, using the first distribution expense as reward
Labor distributes to corresponding target audience；
Second statistics distribution module 6 shares user for the of the ad content for count the target audience
Two browsing times made the second distribution expense when second browsing time being more than or equal to the second time threshold
Corresponding target audience is distributed to for reward.
In one embodiment of advertisement delivery device Internet-based, the advertisement obtains the ad content in module 1
Form is one of video, audio or document or a variety of, and the exhibiting advertising content is set in the hand-held of the target audience
It is standby upper.The method of determination that label is launched in the labeling module 2 is according to the age of the target audience, according to the mesh
Mark the gender of audient, according to the geographical location of the target audience or according to one of classification of the ad content or more
Kind.
It, will be described in the first statistics distribution module 5 in one embodiment of advertisement delivery device Internet-based
First distribution expense as reward distribution it is equal or random distribute to the target audience.The second statistics distribution module 6
It is middle that the second distribution expense is distributed into the target audience as reward according to the length of second browsing time.By institute
The first distribution expense is stated as reward distribution and distributes to the target audience in real time, using the second distribution expense as reward
The target audience is distributed in distribution timing.The mode of the distribution includes Alipay red packet, wechat red packet, Alipay turn
Account, wechat are transferred accounts or bank transfer is one or more.
It further include auditing module 7 in one embodiment of advertisement delivery device Internet-based, for the advertisement
Content carries out the audit of artificial or machine, when the ad content is confirmed to be illegal contents, cuts off the ad content to institute
State the link that target audience is launched.
Specifically, a practice scheme based on the present embodiment, sets 60s, the second time threshold for first time threshold
Value is set as 180s, and target audience meets the qualification for giving reward distribution after watching ad content 60s, and advertisement operators are given
The reward that target audience corresponds to the amount of money is given, after target audience shares away the ad content watched, is shared user
Viewing ad content accumulated time reaches 180s, for example is shared with 3 users, and 3 users accumulate viewing and reach 180s, as point
The target audience for the person of enjoying can obtain reward score and match, and can obtain after viewing ad content reaches 60s as by participator
Distribution must be recompensed.The technical solution of the embodiment of the present invention launches label by configuring to ad content；According to dispensing label to mesh
Mark audient classifies, and ad content is launched to the corresponding target audience for launching label；Count the advertisement of ad content
Putting expense is checked that the first browsing time of ad content counts to target audience, is more than or equal to when the first browsing time
When first time threshold, corresponding target audience is distributed to using the first distribution expense as reward；Count the sharing of target audience
User for ad content the second browsing time, when the second browsing time be more than or equal to second time threshold when, by second point
Corresponding target audience is distributed to as reward with expense.Consumer is set to obtain income while watching advertisement, simultaneously
The sharing of consumer can also be rewarded, the advertising expenditure of advertisement putting person investment is reduced, avoid consumer's viewing wide
The resentment of announcement promotes advertising results.
Although above having used general explanation and specific embodiment, the present invention is described in detail, at this
On the basis of invention, it can be made some modifications or improvements, this will be apparent to those skilled in the art.Therefore,
These modifications or improvements without departing from theon the basis of the spirit of the present invention are fallen within the scope of the claimed invention.
Claims (10)
1. advertisement placement method Internet-based characterized by comprising
Ad content to be put is obtained, the ad content is configured and launches label；
Classified according to the dispensing label to target audience, the ad content is launched to the target audience of label to correspondence
It is launched；
The advertisement putting expense of the ad content is counted, the advertisement putting expense includes the first distribution expense and the second distribution
Expense；
Given target audience obtains the first time threshold of reward distribution to the ad content, gives target audience to described wide
It accuses content and obtains the second time threshold that reward score is matched；
First browsing time of the ad content, which counts, is checked to the target audience, it is big when first browsing time
When being equal to the first time threshold, corresponding target audience is distributed to using the first distribution expense as reward；
Count the target audience shares user for the second browsing time of the ad content, when the described second browsing
Between be more than or equal to the second time threshold when, using the second distribution expense as reward distribute to corresponding target audience.
2. advertisement placement method Internet-based according to claim 1, which is characterized in that the shape of the ad content
Formula is one of video, audio or document or a variety of, by the exhibiting advertising content the target audience handheld device
On.
3. advertisement placement method Internet-based according to claim 1, which is characterized in that the dispensing label is really
Determining mode is the age according to the target audience, the gender according to the target audience, according to the geography of the target audience
Position or according to one of classification of the ad content or a variety of.
4. advertisement placement method Internet-based according to claim 1, which is characterized in that take first distribution
Be used as reward distribution it is equal or random distribute to the target audience；
The second distribution expense is distributed into the target audience as reward according to the length of second browsing time.
5. advertisement placement method Internet-based according to claim 1, which is characterized in that take first distribution
It is used as reward distribution and distributes to the target audience in real time, point using the second distribution expense as reward score with timing
Target audience described in dispensing；
The mode of the distribution includes Alipay red packet, wechat red packet, Alipay is transferred accounts, wechat is transferred accounts or bank transfer is a kind of or
It is a variety of.
6. advertisement placement method Internet-based according to claim 1, which is characterized in that the ad content into
Pedestrian's work or machine audit, when the ad content is confirmed to be illegal contents, cut off the ad content to the target
The link that audient is launched.
7. advertisement delivery device Internet-based characterized by comprising
Advertisement obtains module, for obtaining ad content to be put；
Labeling module launches label for configuring to ad content；
Expense statistical module, for counting the advertisement putting expense of ad content, the advertisement putting expense includes the first distribution
Expense and the second distribution expense；
Threshold value gives module, obtains the first time threshold of reward distribution to the ad content for giving target audience, or
Given target audience obtains the second time threshold that reward score is matched to the ad content；
First statistics distribution module, for checking that the first browsing time of the ad content unites to the target audience
Meter, when first browsing time being more than or equal to the first time threshold, using the first distribution expense as reward point
The corresponding target audience of dispensing；
Second statistics distribution module, for counting the second browsing for sharing user for the ad content of the target audience
Time, when second browsing time being more than or equal to the second time threshold, using the second distribution expense as reward
Distribute to corresponding target audience.
8. advertisement delivery device Internet-based according to claim 7, which is characterized in that the advertisement obtains module
In ad content form be one of video, audio or document or a variety of, by the exhibiting advertising content in the target
In the handheld device of audient；
The method of determination that label is launched in the labeling module is according to the age of the target audience, according to the target
The gender of audient, according to the geographical location of the target audience or according to one of classification of the ad content or a variety of.
9. advertisement delivery device Internet-based according to claim 7, which is characterized in that first statistical is matched
In module using the first distribution expense as reward distribution it is equal or random distribute to the target audience；
Expense is distributed according to the length of second browsing time as prize using described second in the second statistics distribution module
It encourages and distributes to the target audience；
The target audience is distributed in real time using the first distribution expense as reward distribution, by the second distribution expense
The target audience is distributed to timing as reward score；
The mode of the distribution includes Alipay red packet, wechat red packet, Alipay is transferred accounts, wechat is transferred accounts or bank transfer is a kind of or
It is a variety of.
10. advertisement delivery device Internet-based according to claim 7, which is characterized in that it further include auditing module,
It is audited for carrying out artificial or machine to the ad content, when the ad content is confirmed to be illegal contents, cuts off institute
State the link that ad content is launched to the target audience.
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| CN201910028804.5A CN109754289A (en) | 2019-01-11 | 2019-01-11 | Advertisement placement method and device Internet-based |
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| CN201910028804.5A CN109754289A (en) | 2019-01-11 | 2019-01-11 | Advertisement placement method and device Internet-based |
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Application publication date: 20190514 |