CN110519626A - The method for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology - Google Patents
The method for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology Download PDFInfo
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- CN110519626A CN110519626A CN201910834644.3A CN201910834644A CN110519626A CN 110519626 A CN110519626 A CN 110519626A CN 201910834644 A CN201910834644 A CN 201910834644A CN 110519626 A CN110519626 A CN 110519626A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/4223—Cameras
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
- H04N21/4415—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N21/4627—Rights management associated to the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Security & Cryptography (AREA)
- Health & Medical Sciences (AREA)
- Biomedical Technology (AREA)
- General Health & Medical Sciences (AREA)
- Human Computer Interaction (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of methods for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology, this method includes building intelligent identifying system, the intelligent identifying system includes photographic device, processing unit and display device, and the photographic device is used to shoot the advertisement viewer in specific region；The processing unit is used to receive the information of photographic device shooting, and the information of shooting is identified, analyzed, calculated, is handled, to confirm whether viewer meets the viewing requirement of system, if meeting the viewing requirement of default, processing unit issues instruction and assigns advertisement viewer specified permission；The display device is for showing picture and text or video information.The present invention can make the case where being had more initiative, enthusiasm by viewing, watch the broadcasting of advertisement whether effectively by people of advertisement, by unknowable to it is found that and can carry out objective, accurate record, statistics and analysis to it.
Description
Technical field
The invention belongs to artificial intelligence field, relate generally to authorize effectively viewing advertizer based on artificial intelligence identification technology
The method of power, specifically a kind of by video identification technology, analysis calculates the case where advertisement is effectively viewed, confirmation viewing
After person meets certain viewing requirement, a kind of method with a certain power is awarded.
Background technique
Advertisement is the important means that modern various information is propagated, it has a variety of different carriers and the different forms of expression,
Its purpose is exactly that more people is allowed to watch advertisement, receives the information of advertizing.But it either shows, broadcast in public places now
The advertisement put, or pop-up, advertisement that is automatic, forcing broadcasting on personal device screen, all not can guarantee and are bound to by people
It receives, viewing, can not even more confirm the concrete condition that advertisement is watched.
Therefore, the displaying of advertisement does not represent and is watched attentively, and broadcasting, which does not represent, yet to be watched；Present advertisement it is various helpless, at
A kind of certainty occurred for advertisement new technology, new model.
Summary of the invention
The purpose of the present invention is to provide a kind of authorized based on artificial intelligence identification technology effectively to watch advertizer's power
Method, the video identification technology of this method application artificial intelligence, by capture to target, identify, confine, analyze, calculate come
Judgement, determines the behavior of effective viewing advertisement of people, and this behavior is associated with power is authorized；It can make the quilt of advertisement
Viewing has more initiative, enthusiasm, the case where watching the broadcasting of advertisement whether effectively by people, by unknowable to can
Know, and objective, accurate record, statistics and analysis can be carried out to it.
To achieve the above object, the technical solution adopted by the present invention is that: one kind has been authorized based on artificial intelligence identification technology
The method of effect viewing advertizer's power, firstly, building intelligent identifying system, the intelligent identifying system includes photographic device and place
Device is managed, the photographic device is used to shoot the advertisement viewer in specific region, and the processing unit is for receiving camera shooting dress
The information of shooting is set, and the information of shooting is identified, analyzes, calculate, handling, to confirm whether viewer meets system
Viewing requires, if meeting the viewing requirement of default, processing unit issues instruction and assigns advertisement viewer specified permission.
Further, the intelligent identifying system further includes display device, and the display device is for showing picture and text or video
Information.
Further, the photographic device includes the camera for camera shooting, and the camera is mounted on display device
Around, for shooting the situation of one or more viewers.
Further, the processing unit includes control module and output module, and the control module is for receiving camera shooting
The information of head shooting, and image to shooting or video information are identified, analyzed, calculated, handled, whether to confirm viewer
Meet the viewing requirement of system, issues confirmation instruction, and can be communicated with host computer by wired or wireless；The output mould
Block is used to receive the instruction of control module, and exports relevant power voucher by instruction.
Further, the power voucher includes sending electronic certificate, printing papery voucher, output control signal, control
It makes one or more in related smart machine.
Further, the processing unit further includes memory module, and the memory module is for storing relevant advertisements file
Or information, so that calling and information of the system to file store.
Further, the system specific works method is as follows:
(1) advertisement viewer of photographic device sync pulse jamming certain area when working, and the video of shooting or image are believed
Cease the control module of real-time Transmission to processing unit；
(2) control module uses the video analysis algorithm of artificial intelligence, to face, the eye of the viewer that camera captures
It is identified, positioning analysis is carried out to eyeball, to determine it whether in the program effectively watched on screen；
(3) confirm that it is after effective viewing by analysis, system starts timing, and continuously monitors, sentences according to the above method
Whether it is not continuing, is effectively watching；
(4) after viewer continues, effective watching behavior, viewing time meet the requirement of system, system gives to confirm,
Prompt information is issued to viewer, the power with promise is awarded, voucher or service is provided.
Further, the human eye location algorithm that the system carries out positioning analysis use to eyeball can be answered according to difference
It is selected with scene, cross validation can also be carried out using two kinds of algorithms simultaneously.
To sum up, by various display devices, (display device can be electronic display unit, the text of a variety of materials to the present invention
Figure, model or other equipment), it shows, play advertisement, camera is installed on advertising device periphery, it is one or more for shooting
The situation of viewer is analyzed, whether calculating viewer is absorbed in, effective viewing in real time by artificial intelligence video identification technology
Advertisement, and the duration effectively watched.If certain viewer meets the viewing requirement of system, system is just awarded a certain with its automatically
Power.This power can show as enjoying advertising agents promises to undertake in advance: it is free, preferential, preferentially provide using facility,
Choice, article grant, preferential shopping, service, prize drawing, integral etc..
Effect and meaning of the invention is: break the extensive style operation mode of existing advertisement, it is one and overturns formula,
With a kind of innovation for advertisement technology that modern artificial intelligence technology is realized in advertisement field, and bring the wound of advertisement operation mode
Newly.The present invention organically combines the advertising programme of effective viewing certain time length with a certain power of viewer is authorized, and makes
A kind of selection that advertising programme becomes people and actively, actively makes to obtain a certain right must be watched, it " to want me
See ", become " I will see ".Ad content can significantly more efficient propagation and high quality be received, advertisement is by view result
Statistics it is more objective, specific, true, the push of advertising programme is more targeted, and the publicity of advertisement, communication effect are more preferable.
Detailed description of the invention
Fig. 1 is equipped with the system structure diagram of memory module.
Fig. 2 is the system structure diagram for being not equipped with memory module.
Fig. 3 is system module integral structure scheme of installation.
Fig. 4 is system module dispersion scheme of installation.
Fig. 5 is working-flow figure.
Fig. 6 is shooting image or video analysis flow chart.
Specific embodiment
The present invention is described in detail with specific embodiment below in conjunction with the accompanying drawings.
One, system is constituted:
System is mainly made of display device, camera, control module, output module etc..
Display device is used for presenting advertising content.The display device can fill for electronic display unit or non-electronic display
It sets, such as Fig. 1, when display device is electronic equipment, system is equipped with corresponding memory module.As shown in Fig. 2, display device is non-electrical
When sub- equipment, system can not have to be equipped with corresponding memory module.
Camera is used to shoot the viewer of certain area before broadcasting advertising device.
Control module is used to receive the information of camera shooting, and is identified to the video information of shooting, analyze, count
It calculates, processing, to confirm whether viewer meets the viewing requirement of system, issues confirmation instruction, and can pass through with host computer wired
Or it is wirelessly communicated.For electronic display unit, control module controls the effect of broadcasting there are also memory module file is called.
Memory module is for storing video ads file and other relevant informations, so that system is to the calling and information of file
Storage.
Output module receives the instruction of control module, and by instruction export relevant power voucher (such as: send electronics with
Card, printing papery voucher etc.), or directly output control signal, control related smart machine.(such as: turning on the switch, open lock
Door etc.)
Control module, memory module, output module can be standalone module, also can integrate combination.
Memory module can be dedicated for a set of equipment, or more set equipment share.
Two, organization plan:
System can provide different organization plans according to different application scenarios.
1, integral structure: by each device of system, module etc., Uniting is installed on a carrier, convenient for whole
It is mobile；As shown in Figure 3.
2, it in-site installation: according to field condition, by the device of system, module, concentrates or dispersion is mounted on building, branch
Frame etc.；As shown in Figure 4.
Three, implementation method:
1, the advertisement viewer of camera sync photography certain area when system works, and by the realtime video transmission of shooting
To control module.
2, control module uses the video analysis algorithm of artificial intelligence, to face, the eye of the viewer that camera captures
It is identified, positioning analysis is carried out to eyeball, to determine it whether in the program effectively watched on screen.
Human eye location algorithm substantially has following two, can be selected, can also be answered simultaneously according to different application scene
Cross validation is carried out with two kinds of algorithms.
Specifically: the face recognized is pre-processed, pretreatment may include enhancing contrast, filtering, binaryzation etc.
Human eye location algorithm.
(1), according to the geometrical characteristic of human eye, gray feature etc., positioning human eye, eyeball are realized by algorithm.Eyeball is
Round, the available pupil position in the center of circle is taken by setting circle.
Target circle filter method: first having to doing picture and row Scale invariant operator into convolution, and effect is prominent eye gradient,
Row gradient is calculated again and taking maximum row gradient is human eye row coordinate, realizes that the row determined by gradient goes precision Hough round
Detection.
Hough loop truss -> target circle filters -> positions coordinate.
(2), binaryzation picture carries out picture to look for profile, simply be screened to the profile found, seeking profile
Center.This method is also feasible, but needs to be filtered.
3, confirm that it is after effective viewing by analysis, system starts timing, and continuous monitoring, differentiation according to the above method
Whether it is continuing, is effectively watching.
4, after viewer continues, effective watching behavior, viewing time meet the requirement of system, system gives to confirm,
Prompt information is issued to viewer, the power with promise is awarded, voucher or service etc. is provided.
Four, application scenarios:
Application scenarios one: the charge control in public waiting area domain.
Advertisement is the important means that modern various information is propagated, and video ads be in advertisement it is mostly important, have the most
The route of transmission of effect.But as intelligent electronic device is universal, the waiting time of people (such as airport, station) in public places, greatly
Majority are in the electronic equipment for using, watching oneself, and in the advertisement that these places are launched, the probability watched greatly reduces,
The effect that advertisement is launched is greatly reduced.And a large amount of, the prolonged use of personal electronic equipments, and make in public places to electricity
Sub- equipment is charged to just need in order to a kind of, and charging socket is at a kind of scarce resource.
With the method for watching advertizer's power is confirmed the validity based on artificial intelligence video identification technology, to control public place
Charging socket power supply, specific method is:
By appropriate locations such as display screen, metope, the bracket of camera installation in public places, its sliding can be made as needed
Or rotation；Charging socket is installed in its vicinity；Control module, memory module etc. can hide installation.Pass through between device, module
Wired mode or wireless mode are attached, communicate.
It needs effectively to watch the advertisement of certain time length by system requirements using charging socket person, is phase after system confirmation
The charging socket answered provides certain power-on time, for using.
Set of system can control multiple charging sockets, can also identify several viewers simultaneously, to reduce cost, improve
Device efficiency.
This scarce resource of public place charging socket is taken full advantage of in this way, creates the quotient that advertisement is rigidly watched
Machine, the drawbacks of also avoiding certain people from occupying this public resource of charging socket for a long time of powering in limited time, improves charging socket
Utilization rate.
This commercialized operation is watched by advertisement, the charging socket of public place can be made by pure mating throwing
Enter, become the project that can be got a profit, thus improves the enthusiasm that these units install additional, fill more, popularize charging socket, together
When can also better meet the demand of passenger, realize two-win.
Application scenarios two: the granting of coupons.
Present businessman is usually mode manually to provide the discount coupon of commodity or service, and such provision both lacked
Weary specific aim, and certain human cost is consumed, direct income can't be brought.
Using the method for confirming the validity viewing advertizer's power based on artificial intelligence video identification technology, allows and need discount coupon
Person actively, effectively watches the video ads of certain time, to automatically obtain the discount coupon of commodity or service.By system support
Equipment be the electronic certificate automatically generated or be automatic printing papery voucher, accomplish the confirmation of discount coupon, acquirement, provide and live
Dynamic " unmanned ".The specific aim of discount coupon granting had not only been increased in this way, but also reduced granting cost, it can also be by synchronous wide
Accuse operation additional income.Make provision from past " investment ", has become present " output ".
Application scenarios three: viewing advertisement reward points.
In places such as some public transports, elevators, the length of time that people take these tools is indefinite, generally also not
It can specially be stopped for viewing advertisement.Using the power for confirming the validity viewing advertizer based on artificial intelligence video identification technology
When, can take reduces the start-up time watched, and is added up according to the difference of viewing advertising time length, gives different integrals
Score value.By way of watching reward points, the probability that advertisement is actively watched is improved, the effect of advertisement is promoted.
Application scenarios four: for some places for needing to be allowed for access by rule education.
In some specific places, it is sometimes desirable to which completing certain rule education can just enter, such as Safari Park, danger
Dangerous operating area etc..These education of past are substantially by artificial explanation, common video playing, or provide education material
What the methods of material carried out.And whether is really listened to by educator, read these contents, if it is complete to understand rule, it is not have
Specifically investigate, with result in it is some do not accept the education really, do not know rule person, in violation of rules and regulations into these regions and cause danger
Danger and accident.
Viewing video person method is confirmed the validity using based on artificial intelligence video identification technology, to by educator and not leading to
Educator is crossed, screened, recorded by the technology of artificial intelligence, and these information in conjunction with access control system.When people into
When entering these regions, system is compared by video, knows method for distinguishing, is allowed and is entered by effectively watching, completing educator's lockage；And
It effectively watches not passing through, is prohibited from entering not over educator, it is desirable that it accepts the education again, can after meeting the requirements
Allow it to enter.Propaganda and education's effect can be embodied in this way, guarantee safety education it is real implement, it will be able to effectively avoid because
The danger and accident for not knowing about rule and causing.
The basic principles, main features and advantages of the invention have been shown and described above.Those skilled in the art
It should be appreciated that the protection scope that the above embodiments do not limit the invention in any form, all to be obtained using modes such as equivalent replacements
The technical solution obtained, falls in protection scope of the present invention.
Part that the present invention does not relate to is the same as those in the prior art or can be realized by using the prior art.
Claims (8)
1. a kind of method for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology, it is characterised in that including intelligence
Identifying system, the intelligent identifying system include photographic device and processing unit, and the photographic device is for shooting specific region
Interior advertisement viewer, the processing unit are used to receive the information of photographic device shooting, and the information of shooting is identified,
Analysis calculates, processing, to confirm whether viewer meets the viewing requirement of system, if meeting the viewing requirement of default, and place
It manages device and issues instruction imparting advertisement viewer specified permission.
2. the method according to claim 1 for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology,
It is characterized in that, the intelligent identifying system further includes display device, and the display device is for showing picture and text or video information.
3. the method according to claim 2 for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology,
It is characterized in that, the photographic device includes the camera for camera shooting, and the camera is mounted on around display device, is used for
Shoot the situation of one or more viewers.
4. the method according to claim 1 for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology,
It is characterized in that, the processing unit includes control module and output module, and the control module is used to receive camera shooting
Information, and image to shooting or video information are identified, analyzed, calculated, handled, to confirm whether viewer meets system
Viewing requirement, issue confirmation instruction, and can be communicated with host computer by wired or wireless；The output module is for connecing
The instruction of control module is received, and exports relevant power voucher by instruction.
5. the method according to claim 4 for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology,
It is characterized in that, the power voucher includes sending electronic certificate, printing papery voucher, and output control signal controls related intelligence
It is one or more in equipment.
6. the method according to claim 1 or 4 for authorizing effectively viewing advertizer's power based on artificial intelligence identification technology,
It is characterized in that, the processing unit further includes memory module, which is used to store relevant advertisements file or information, with
It is stored for calling and information of the system to file.
7. according to any one of claim 1 to 4 authorize effectively viewing advertizer power based on artificial intelligence identification technology
The method of power, which is characterized in that the system specific works method is as follows:
(1) advertisement viewer of photographic device sync pulse jamming certain area when working, and the video of shooting or image information is real
When be transmitted to the control module of processing unit；
(2) control module uses the video analysis algorithm of artificial intelligence, carries out to face, the eye of the viewer that camera captures
Whether identification carries out positioning analysis to eyeball, to determine it in the program effectively watched on screen；
(3) confirm that it is after effective viewing by analysis, system starts timing, and continuously monitors according to the above method, differentiates it
Whether is continuing, effectively watching；
(4) after viewer continues, effective watching behavior, viewing time meet the requirement of system, system gives to confirm, to sight
The person of seeing issues prompt information, awards the power with promise, provides voucher or service.
8. being authorized according to any one of claim 7 based on artificial intelligence identification technology and effectively watching advertizer's power
Method, which is characterized in that the human eye location algorithm that the system carries out positioning analysis use to eyeball can be according to different application
Scene is selected, and can also carry out cross validation using two kinds of algorithms simultaneously.
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| CN115545810A (en) * | 2022-12-06 | 2022-12-30 | 成都智元汇信息技术股份有限公司 | Method and system for automatically issuing and using subway coupon |
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Application publication date: 20191129 |