CN105678574A - Advertisement alternative playing method and system - Google Patents
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- CN105678574A CN105678574A CN201511032311.7A CN201511032311A CN105678574A CN 105678574 A CN105678574 A CN 105678574A CN 201511032311 A CN201511032311 A CN 201511032311A CN 105678574 A CN105678574 A CN 105678574A
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Abstract
The application discloses an advertisement alternative playing method and device. The method comprises the steps of carrying out the oriented classification on the advertisements in an advertisement list based on the attributes of the advertisement carriers to obtain an advertisement set corresponding to the specific advertisement carriers, wherein the advertisement set comprises the ID, the advertisement injecting proportion and the alternative playing information of a or a plurality of advertisements; according to the advertisement set, making an alternative playing list to play the advertisements alternatively on the advertisement carriers according to the alternative playing list. By the oriented classification, the advertisement set corresponding to each advertisement carrier is obtained, so that the classification process of the advertisement injecting is more concise and is strong in pertinency. By the alternative playing list, the alternative playing injecting of the advertisements is controlled, so that the injecting proportion demand of each advertisement is satisfied, at the same time, the situation that the advertisements exceeding the alternative playing times or the injecting deadline are not played alternatively is guaranteed. The method enables the overall flow of the advertisement alternative playing to be more efficient.
Description
Technical field
The application relates to areas of information technology, specifically, relates to the method and system of a kind of advertisement carousel.
Background technology
In today that informationization is highly flourishing, advertisement putting is a kind of highly important business model. And along with the development of the technology such as network, multimedia, the mode of advertisement putting also becomes more and more diversified. Sensu lato advertisement position, including any type of advertisement putting carrier. And the advertisement position of some new types, Multimedia Advertisement Machine etc. such as web advertisement, video ads, program built-in advertising or public place, control often by program and Internet channel, it is achieved throw in some different advertisements, namely advertisement carousel on an advertisement position in turn.
For above-mentioned advertisement carousel, maximum technical difficulty is in that to solve resource allocation problem, namely how by the advertisement of different demands, reasonably renders on various advertisement position. The advertisement carousel of present stage, on throwing in limited relatively big, degree of freedom is low, distributes underaction; So input demand can not be met fully, advertisement position resource is also without being fully utilized.
Summary of the invention
In view of this, technical problems to be solved in this application there is provided the method and system of a kind of advertisement carousel so that the distribution of advertisement and the formulation of carousel order are improved rationally more.
In order to solve above-mentioned technical problem, the application has following technical scheme:
A kind of method of advertisement carousel, described method includes:
Based on the attribute of advertisement position, the advertisement in advertising listing is oriented classification, obtains the advertising aggregator corresponding with particular advertisement position; Described advertising aggregator includes the ID of one or more advertisement, input ratio and carousel information;
Carousel list is made, so that described advertisement position carries out advertisement carousel according to described carousel list according to described advertising aggregator.
Preferably, the attribute of described advertisement position includes, region, content type, time and/or pageview; Then described advertisement in advertising listing is oriented classification particularly as follows:
The attribute utilizing described advertisement position sets up disaggregated model, and is updated in described disaggregated model to classify by the input demand of advertisement in described advertising listing;
In then corresponding with particular advertisement position advertising aggregator, including the advertisement that classification results is relevant to this advertisement position.
Preferably, described carousel information includes carousel number of times and the input time limit of advertisement, then described method also includes: according to described carousel information, the advertisement in described advertising aggregator is screened;
Then described making carousel list is specifically, make carousel list according to the advertising aggregator after screening.
Preferably, described making carousel list particularly as follows:
Input ratio according to advertisement each in described advertising aggregator, formulates carousel order; And in described carousel list, the advertisement ID for each advertisement associates this advertisement sequence number in carousel order.
Preferably, described making carousel list also includes: current carousel wheel number and carousel time limit;
Then described method also includes, and after each carousel, updates the carousel wheel number in described carousel list.
A kind of system of advertisement carousel, described system includes:
Sort module, for the attribute based on advertisement position, is oriented classification to the advertisement in advertising listing, obtains the advertising aggregator corresponding with particular advertisement position; Described advertising aggregator includes the ID of one or more advertisement, input ratio and carousel information;
Carousel modules, for making carousel list according to described advertising aggregator, so that described advertisement position carries out advertisement carousel according to described carousel list.
Preferably, the attribute of described advertisement position includes, region, content type, time and/or pageview; Then described sort module includes:
Modeling unit, for utilizing the attribute of described advertisement position to set up disaggregated model;
List cell, for being updated in described disaggregated model to classify by the input demand of advertisement in described advertising listing, obtains the advertising aggregator corresponding with particular advertisement position;
In then corresponding with particular advertisement position advertising aggregator, including the advertisement that classification results is relevant to this advertisement position.
Preferably, described carousel information includes carousel number of times and the input time limit of advertisement, then described sort module also includes:
Screening unit, for screening the advertisement in described advertising aggregator according to described carousel information.
Preferably, described carousel modules includes:
Sequential cell, for the input ratio according to advertisement each in described advertising aggregator, formulates carousel order;
Associative cell, in described carousel list, the advertisement ID for each advertisement associates this advertisement sequence number in carousel order.
Preferably, described making carousel list also includes: current carousel wheel number and carousel time limit; Described carousel modules also includes:
Updating block, after each carousel, updates the carousel wheel number in described carousel list.
Compared with prior art, method and system described herein, reach following effect:
Classify with advertising aggregator corresponding to each advertisement position by orientation so that the categorizing process of advertisement putting is more succinct and with strong points; By carousel list, the carousel input of advertisement is controlled, meets the demand of the input ratio of each advertisement, ensure to exceed carousel number of times or throw in the advertisement in time limit not carry out carousel simultaneously; Described method makes the overall flow of advertisement carousel more efficient.
Certainly, the arbitrary product implementing the application must be not necessarily required to reach all the above technique effect simultaneously.
Accompanying drawing explanation
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, and the schematic description and description of the application is used for explaining the application, is not intended that the improper restriction to the application. In the accompanying drawings:
Fig. 1 is method flow diagram described in the embodiment of the present application;
Fig. 2 is disaggregated model structural representation described in the embodiment of the present application;
Fig. 3 is system structure schematic diagram described in the embodiment of the present application.
Detailed description of the invention
As employed some vocabulary in the middle of description and claim to censure specific components. Those skilled in the art are it is to be appreciated that hardware manufacturer may call same assembly with different nouns. This specification and claims are not used as distinguishing in the way of assembly by the difference of title, but are used as the criterion distinguished with assembly difference functionally. " comprising " as mentioned in the middle of description and claim in the whole text is an open language, therefore should be construed to " comprise but be not limited to ". " substantially " referring in receivable range of error, those skilled in the art can solve described technical problem within the scope of certain error, basically reaches described technique effect. Additionally, " coupling " word comprises any directly and indirectly electric property coupling means at this. Therefore, if a first device described in literary composition is coupled to one second device, then represents described first device and can directly be electrically coupled to described second device, or be indirectly electrically coupled to described second device by other devices or the means that couple. Description subsequent descriptions is implement the better embodiment of the application, and right described description is for the purpose of the rule so that the application to be described, is not limited to scope of the present application. The protection domain of the application is when being as the criterion depending on the defined person of claims.
Shown in Figure 1, for the specific embodiment of herein described advertisement carousel method. In the present embodiment, will by advertisement be oriented classification, it is achieved advertisement is to the optimized distribution of advertisement position. Described in the present embodiment, method specifically includes following steps:
Step 101, attribute based on advertisement position, be oriented classification to the advertisement in advertising listing, obtain the advertising aggregator corresponding with particular advertisement position.
The present embodiment can illustrate for the input of network video advertisement. For Internet video, before, during and after video playback, throw in the pattern of advertisement, all constitute sensu lato advertisement position. Certainly based on the content of video, also impart, to the advertisement position on video, the attribute that advertisement position is certain. The attribute of described advertisement position can include, region, content type, time and pageview etc.
The such as content of a video is somewhere news, then namely the advertisement position on this video has Regional Property. If or the content of a video is certain TV play, then the property content type of this video is " TV play ". In like manner, on video, the content type of advertisement position can also is that " film ", " variety show " or " sports cast " etc. According to practical situation, an advertisement position can have one or more attribute.
In described advertising listing, preserve and all in current system can carry out, to advertisement position, the advertisement thrown in. But the input demand of each advertisement is not quite similar. It is to say, major part advertisement can be preferential the advertisement position to particular community throw in. The such as advertisement of " sports goods " or " man's articles for use ", often throws in for the advertisement position that attribute is " sports cast ". The advertisement of " cosmetics " or " Ms's articles for use ", then throw in for the advertisement position that attribute is " variety show ".
Described advertisement in advertising listing is oriented is classified particularly as follows: utilize the attribute of described advertisement position to set up disaggregated model, and is updated in described disaggregated model to classify by the input demand of advertisement in described advertising listing.
In the present embodiment, described disaggregated model can be tree structure, and each advertisement position attribute is as a node, and advertising listing is positioned at least significant end.For the ease of explaining and explanation, it can be assumed that include 4 advertisement positions in the present embodiment, the attribute of described advertisement position includes 3 Regional Properties " Beijing ", " Shanghai " and " Guangzhou ", and 2 Content type attribute " film " and " TV play ". Then the concrete structure of described disaggregated model is as shown in Figure 2.
Visible in fig. 2, the attribute of each advertisement position such as following table:
| Advertisement position 1 | Beijing, film |
| Advertisement position 2 | TV play |
| Advertisement position 3 | Shanghai, Guangzhou, TV play |
| Advertisement position 4 | Beijing |
Certainly, the disaggregated model shown in Fig. 2 is only the illustration in the present embodiment, can set the concrete structure of described disaggregated model in actual applications according to demand.
Visible the input demand of advertisement A is " Beijing, film " in fig. 2, then will be classified as relevant to advertisement position 1 and advertisement position 4; The input demand of advertisement B is " TV play ", then will be classified as relevant to advertisement position 2 and advertisement position 3.
In like manner can all advertisements in advertising listing being classified, each advertisement position will obtain a corresponding advertising aggregator. The advertising aggregator corresponding to particular advertisement position includes the advertisement that classification results is relevant with this advertisement position; In other words, advertising aggregator includes the ID of the advertisement of relevant advertisements, input ratio and carousel information.
It can further be stated that, described carousel information includes carousel number of times and the input time limit of advertisement, then after obtaining described advertising aggregator, also according to described carousel information, the advertisement in described advertising aggregator can be screened, with the advertisement filtering out the super number of times of carousel or the time limit exceeds the time limit, not carry out carousel.
Step 102, according to described advertising aggregator make carousel list so that described advertisement position carries out advertisement carousel according to described carousel list.
According to aforesaid directed classification, it is assumed that in the advertising aggregator of advertisement position 1 correspondence, including advertisement A and advertisement C two then advertisement. Table specific as follows:
| Advertisement ID | Input ratio | Carousel number of times | Throw in the time limit |
| A | 1/3 | 100 | 2016/2/3 |
| C | 2/3 | 150 | 2016/3/3 |
Namely it is meant that the input ratio of advertisement A is 1/3, on advertisement position, carousel impressions is 100 times, and throwing in deadline is on February 3rd, 2016; The input ratio of advertisement C is 2/3, and on advertisement position, carousel impressions is 150 times, and throwing in deadline is on March 3rd, 2016.
According to the information in above-mentioned advertising aggregator, make a carousel list, carry out carousel controlling the advertisement in advertising aggregator, and meet the demand of the input ratio of each advertisement, ensure to exceed carousel number of times or throw in the advertisement in time limit not carry out carousel simultaneously.
Described making carousel list, specifically, input ratio according to advertisement each in described advertising aggregator, formulates carousel order; And in described carousel list, the advertisement ID for each advertisement associates this advertisement sequence number in carousel order.
In the present embodiment, advertisement A and advertisement B can play according to the sequential loop of B-A-B, and namely carousel order is B-A-B. The sequence number that advertisement A is associated in carousel order is 2, and the sequence number that advertisement B is associated in carousel order is 1 and 3.
It is denoted as A_B={A=[2], B=[1,3] }.
It addition, make carousel list can also include current carousel wheel number and carousel time limit; And after each carousel, update the carousel wheel number in described carousel list. If carousel wheel number has exceeded the carousel number of times of any one advertisement, then need to stop carousel and throw in, again described advertising aggregator is filtered new production carousel list of laying equal stress on.
Number and carousel time limit is taken turns, it can be ensured that the advertisement that carousel is thrown in is less than carousel number of times and input time limit by the carousel of described carousel list.
To sum up, carousel list described in the present embodiment is specific as follows:
| A | 2 |
| B | 1,3 |
| Carousel wheel number | N |
| The carousel time limit | 2016/2/3 |
It should be noted that the carousel time limit in above-mentioned carousel list, in advertising aggregator, in all advertisements, input time limit the earliest is identical. When namely arriving this time limit, illustrate have advertisement to expire in carousel list, then this carousel list does not continue to use, but described advertising aggregator is filtered new production carousel list of laying equal stress on again.
As seen through the above technical solutions, the present embodiment exists and provides the benefit that: classify with advertising aggregator corresponding to each advertisement position by orientation so that the categorizing process of advertisement putting is more succinct and with strong points; By carousel list, the carousel input of advertisement is controlled, meets the demand of the input ratio of each advertisement, ensure to exceed carousel number of times or throw in the advertisement in time limit not carry out carousel simultaneously; Described method makes the overall flow of advertisement carousel more efficient.
Shown in Figure 3, for the specific embodiment of herein described advertisement carousel system. In the present embodiment, described system is for realizing the method described in embodiment illustrated in fig. 1, and its technical scheme is substantially consistent with the embodiment shown in Fig. 1, the associated description in embodiment illustrated in fig. 1, is equally applicable in the present embodiment. Described in the present embodiment, system includes:
Sort module 301, for the attribute based on advertisement position, is oriented classification to the advertisement in advertising listing, obtains the advertising aggregator corresponding with particular advertisement position.
Described advertising aggregator includes the ID of one or more advertisement, input ratio and carousel information. Described carousel information includes carousel number of times and the input time limit of advertisement. The attribute of described advertisement position includes, region, content type, time and/or pageview. In the described advertising aggregator corresponding with particular advertisement position, including the advertisement that classification results is relevant to this advertisement position.
Described sort module 301 includes:
Modeling unit, for utilizing the attribute of described advertisement position to set up disaggregated model.
List cell, for being updated in described disaggregated model to classify by the input demand of advertisement in described advertising listing, obtains the advertising aggregator corresponding with particular advertisement position.
Screening unit, for screening the advertisement in described advertising aggregator according to described carousel information.
Carousel modules 302, for making carousel list according to described advertising aggregator, so that described advertisement position carries out advertisement carousel according to described carousel list.
Described making carousel list also includes current carousel wheel number and carousel time limit.
Described carousel modules 302 includes:
Sequential cell, for the input ratio according to advertisement each in described advertising aggregator, formulates carousel order.
Associative cell, in described carousel list, the advertisement ID for each advertisement associates this advertisement sequence number in carousel order.
Updating block, after each carousel, updates the carousel wheel number in described carousel list.
As seen through the above technical solutions, the present embodiment exists and provides the benefit that: classify with advertising aggregator corresponding to each advertisement position by orientation so that the categorizing process of advertisement putting is more succinct and with strong points; By carousel list, the carousel input of advertisement is controlled, meets the demand of the input ratio of each advertisement, ensure to exceed carousel number of times or throw in the advertisement in time limit not carry out carousel simultaneously; Described method makes the overall flow of advertisement carousel more efficient.
Those skilled in the art are it should be appreciated that embodiments herein can be provided as method, device or computer program. Therefore, the application can adopt the form of complete hardware embodiment, complete software implementation or the embodiment in conjunction with software and hardware aspect. And, the application can adopt the form at one or more upper computer programs implemented of computer-usable storage medium (including but not limited to disk memory, CD-ROM, optical memory etc.) wherein including computer usable program code.
Described above illustrate and describes some preferred embodiments of the application, but as previously mentioned, it is to be understood that the application is not limited to form disclosed herein, it is not to be taken as the eliminating to other embodiments, and can be used for other combinations various, amendment and environment, and in invention contemplated scope described herein, can be modified by the technology of above-mentioned instruction or association area or knowledge. And the change that those skilled in the art carry out and change are without departing from spirit and scope, then all should in the protection domain of the application claims.
Claims (10)
1. the method for an advertisement carousel, it is characterised in that described method includes:
Based on the attribute of advertisement position, the advertisement in advertising listing is oriented classification, obtains the advertising aggregator corresponding with particular advertisement position; Described advertising aggregator includes the ID of one or more advertisement, input ratio and carousel information;
Carousel list is made, so that described advertisement position carries out advertisement carousel according to described carousel list according to described advertising aggregator.
2. method according to claim 1, it is characterised in that the attribute of described advertisement position includes, region, content type, time and/or pageview; Then described advertisement in advertising listing is oriented classification particularly as follows:
The attribute utilizing described advertisement position sets up disaggregated model, and is updated in described disaggregated model to classify by the input demand of advertisement in described advertising listing;
In then corresponding with particular advertisement position advertising aggregator, including the advertisement that classification results is relevant to this advertisement position.
3. method according to claim 1 or claim 2, it is characterised in that described carousel information includes carousel number of times and the input time limit of advertisement, then described method also includes: according to described carousel information, the advertisement in described advertising aggregator is screened;
Then described making carousel list is specifically, make carousel list according to the advertising aggregator after screening.
4. method according to claim 1, it is characterised in that described making carousel list particularly as follows:
Input ratio according to advertisement each in described advertising aggregator, formulates carousel order; And in described carousel list, the advertisement ID for each advertisement associates this advertisement sequence number in carousel order.
5. method according to claim 4, it is characterised in that described making carousel list also includes: current carousel wheel number and carousel time limit;
Then described method also includes, and after each carousel, updates the carousel wheel number in described carousel list.
6. the system of an advertisement carousel, it is characterised in that described system includes:
Sort module, for the attribute based on advertisement position, is oriented classification to the advertisement in advertising listing, obtains the advertising aggregator corresponding with particular advertisement position; Described advertising aggregator includes the ID of one or more advertisement, input ratio and carousel information;
Carousel modules, for making carousel list according to described advertising aggregator, so that described advertisement position carries out advertisement carousel according to described carousel list.
7. system according to claim 6, it is characterised in that the attribute of described advertisement position includes, region, content type, time and/or pageview; Then described sort module includes:
Modeling unit, for utilizing the attribute of described advertisement position to set up disaggregated model;
List cell, for being updated in described disaggregated model to classify by the input demand of advertisement in described advertising listing, obtains the advertising aggregator corresponding with particular advertisement position;
In then corresponding with particular advertisement position advertising aggregator, including the advertisement that classification results is relevant to this advertisement position.
8. system according to claim 7, it is characterised in that described carousel information includes the carousel number of times of advertisement and throws in the time limit, then described sort module also includes:
Screening unit, for screening the advertisement in described advertising aggregator according to described carousel information.
9. system according to claim 6～8 any one, it is characterised in that described carousel modules includes:
Sequential cell, for the input ratio according to advertisement each in described advertising aggregator, formulates carousel order;
Associative cell, in described carousel list, the advertisement ID for each advertisement associates this advertisement sequence number in carousel order.
10. system according to claim 9, it is characterised in that described making carousel list also includes: current carousel wheel number and carousel time limit; Described carousel modules also includes:
Updating block, after each carousel, updates the carousel wheel number in described carousel list.
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| CN201511032311.7A CN105678574A (en) | 2015-12-31 | 2015-12-31 | Advertisement alternative playing method and system |
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| CN201511032311.7A CN105678574A (en) | 2015-12-31 | 2015-12-31 | Advertisement alternative playing method and system |
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| CN106485555A (en) * | 2016-10-18 | 2017-03-08 | 合信息技术（北京）有限公司 | A kind of advertising resource distribution method and device |
| CN107071507A (en) * | 2017-03-21 | 2017-08-18 | 武汉斗鱼网络科技有限公司 | A kind of management method and management system of commercial magic lantern |
| CN107085598A (en) * | 2017-03-31 | 2017-08-22 | 武汉斗鱼网络科技有限公司 | A kind of website homepage magic lantern replacing options and system |
| CN107133814A (en) * | 2017-03-31 | 2017-09-05 | 北京奇艺世纪科技有限公司 | A kind of advertisement carousel method and device |
| CN109189300A (en) * | 2018-08-16 | 2019-01-11 | 腾讯科技（深圳）有限公司 | A kind of view circularly exhibiting method and apparatus |
| CN112053197A (en) * | 2020-09-20 | 2020-12-08 | 广州智云尚大数据科技有限公司 | Advertisement playing method and system based on big data and advertisement service platform |
| CN113052502A (en) * | 2021-04-27 | 2021-06-29 | 四川新天杰文化传媒股份有限公司 | Resource allocation system and method based on influence machine mechanism |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107071507A (en) * | 2017-03-21 | 2017-08-18 | 武汉斗鱼网络科技有限公司 | A kind of management method and management system of commercial magic lantern |
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| CN107085598A (en) * | 2017-03-31 | 2017-08-22 | 武汉斗鱼网络科技有限公司 | A kind of website homepage magic lantern replacing options and system |
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| CN112053197A (en) * | 2020-09-20 | 2020-12-08 | 广州智云尚大数据科技有限公司 | Advertisement playing method and system based on big data and advertisement service platform |
| CN112053197B (en) * | 2020-09-20 | 2022-03-29 | 湖南创研科技股份有限公司 | Advertisement playing method and system based on big data and advertisement service platform |
| CN113052502A (en) * | 2021-04-27 | 2021-06-29 | 四川新天杰文化传媒股份有限公司 | Resource allocation system and method based on influence machine mechanism |
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