CN101079721A - A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment - Google Patents

A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment Download PDF

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Publication number
CN101079721A
CN101079721A CNA2007100735027A CN200710073502A CN101079721A CN 101079721 A CN101079721 A CN 101079721A CN A2007100735027 A CNA2007100735027 A CN A2007100735027A CN 200710073502 A CN200710073502 A CN 200710073502A CN 101079721 A CN101079721 A CN 101079721A
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broadcast
advertisement
buffered
buffered advertisement
broadcasting
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CNA2007100735027A
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CN100505630C (en
Inventor
刘建强
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CNB2007100735027A priority Critical patent/CN100505630C/en
Priority to MYPI20085229A priority patent/MY166373A/en
Priority to PCT/CN2007/070167 priority patent/WO2008000191A1/en
Publication of CN101079721A publication Critical patent/CN101079721A/en
Priority to PCT/CN2008/070361 priority patent/WO2008110087A1/en
Priority to US12/341,575 priority patent/US8069262B2/en
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Publication of CN100505630C publication Critical patent/CN100505630C/en
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    • GPHYSICS
    • G11INFORMATION STORAGE
    • G11BINFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/19Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier
    • G11B27/28Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier by using information signals recorded by the same method as the main recording
    • GPHYSICS
    • G11INFORMATION STORAGE
    • G11BINFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/102Programmed access in sequence to addressed parts of tracks of operating record carriers
    • G11B27/107Programmed access in sequence to addressed parts of tracks of operating record carriers of operating tapes

Abstract

The invention discloses an ad replaying method and system in the live network program playing environment, which comprises the following steps: A. the customer end downloads ad material file from the server to play the index file; B. the customer end generates an ad playing sequent for each channel according to the played index file; C. the customer end affirms the playing strategy to replay the buffer ad in the ad playing sequence according to the playing starting point and playing sequence in the playing strategy. The invention can affirm multiple playing strategies in the customer end, which improves the flexibility of buffer ad in the playing course.

Description

A kind of method and system of broadcasting buffered advertisement of in network living broadcast environment, taking turns
Technical field
The present invention relates to the communications field, more particularly, relate to a kind of method and system of broadcasting buffered advertisement of in network living broadcast environment, taking turns.
Background technology
Along with the development of network transmission technology and stream media technology, universal just day by day by the multimedia direct broadcast service that the Internet provides, emerged numerous network direct broadcasting platforms, as PPLive, MySee, PPStream etc.
Network direct broadcasting software need obtain played data from the Internet before broadcast program, after played data receives certain degree, just trigger and play, and picture normally is shown to the user.See in the time period of the first frame picture to the user beginning to obtain played data, the process that player obtained and accumulated played data is called buffering, all there was this buffering course in any netcast software before can seeing picture data, be buffer time length difference.And the advertisement of playing in the buffer time section then is called as buffered advertisement, and the content of buffered advertisement exists with the form of ad material file.
Initial buffered advertisement and ad material file are man-to-man relations, promptly only comprise the content of a buffered advertisement in ad material file, loop play when buffering.If buffer time is long, the user will repeated multiple times watch same buffered advertisement, is easy to generate and is weary of, from a business perspective, repeatedly repeating has also wasted valuable buffered advertisement opportunity.
A plurality of buffered advertisement contents that present ad material file is then integrated, when therefore playing this ad material file in a buffer time, the user can watch a plurality of buffered advertisement contents, occurs watching repeatedly the probability of same buffered advertisement to reduce.But, can't control the broadcast of buffered advertisement neatly according to user's individual information because a plurality of buffered advertisement contents are integrated in the ad material file in the prior art; In addition, prior art all can begin from identical buffered advertisement content to play the broadcast precedence of a plurality of buffered advertisement contents in the also uncontrollable ad material file at every turn.As from the foregoing, prior art is taken turns in network living broadcast environment when broadcasting buffered advertisement, and the flexibility of Play Control aspect is lower.
Therefore need a kind of new wheel to broadcast the method for buffered advertisement, thus flexible controls playing process.
Summary of the invention
The object of the present invention is to provide a kind of system of broadcasting buffered advertisement of in network living broadcast environment, taking turns, be intended to solve prior art and take turns problem lower when broadcasting buffered advertisement the flexibility of Play Control.
The present invention also aims to provide a kind of method of broadcasting buffered advertisement of in network living broadcast environment, taking turns, to solve the above-mentioned problems in the prior art better.
In order to realize goal of the invention, the described system of broadcasting buffered advertisement of taking turns in network living broadcast environment comprises server and at least one client, and described server comprises a tactful generation module, and described client comprises a transmit control module;
Described tactful generation module is used for generating plays index file, indicates the corresponding relation of described buffered advertisement and channel, and the broadcast attribute of buffered advertisement;
Described transmit control module is used for according to described broadcast index file, plays formation for each channel generates an advertisement, and controls the playing process of buffered advertisement in buffer time in the described advertisement broadcast formation.
Preferably, in the broadcast index file that described tactful generation module generates, the corresponding relation of buffered advertisement and channel is the mapping relations of multi-to-multi.
Preferably, in the broadcast index file that described tactful generation module generates, the broadcast attribute of buffered advertisement comprises: play the period, play object, play geographic range.
Preferably, described transmit control module is controlled the playing process of buffered advertisement in buffer time in the described advertisement broadcast formation, comprises definite broadcast strategy, and judges when described buffered advertisement is play whether buffering finishes;
Described definite broadcast strategy is meant, determines the broadcast starting point of described advertisement broadcast formation and plays order.
Preferably, described server also comprises a database, links to each other with described tactful generation module, is used for the form storage of described buffered advertisement with ad material file.
Preferably, described client also comprises a resource downloading module and a player;
Described resource downloading module links to each other with transmit control module, is used for from described server downloads ad material file and broadcast index file, and sends into described transmit control module and handle;
Described player links to each other with transmit control module, is used for according to the control of described transmit control module to advertisement broadcast formation, play buffering advertisement.
In order to realize goal of the invention better, described in network living broadcast environment wheel broadcast the method for buffered advertisement, the system based on being made up of server and at least one client said method comprising the steps of:
A. client is from server downloads ad material file and broadcast index file;
B. client is play formation according to playing index file for each channel generates an advertisement;
C. client is determined broadcast strategy, and takes turns the buffered advertisement of broadcasting in the described advertisement broadcast formation according to described broadcast strategy in buffer time.
Preferably, further comprise before the described steps A:
The individuation data that server reports according to client generates and plays index file, comprises the corresponding relation of buffered advertisement and channel and the broadcast attribute of buffered advertisement;
The corresponding relation of described buffered advertisement and channel is the mapping relations of multi-to-multi;
The broadcast attribute of described buffered advertisement comprises plays period, broadcast object, broadcast geographic range.
Preferably, described step B further comprises:
B1. client is determined the broadcast authority and the broadcast period of each buffered advertisement in the described ad material file according to the broadcast attribute of playing buffered advertisement described in the index file;
B2. will have the buffered advertisement of playing authority and be organized into an advertisement broadcast formation according to playing the period.
Preferably, described step C further comprises:
C1. client is determined broadcast strategy, comprises the broadcast starting point of determining described advertisement broadcast formation and plays order;
C2. client is taken turns the buffered advertisement of broadcasting in the described advertisement broadcast formation according to described broadcast strategy, and judges when playing whether buffering finishes, if then stop broadcast, then continues execution in step C2 if not.
Preferably, the step of definite broadcast strategy further comprises among the described step C1:
Determine the priority orders of each buffered advertisement in the described advertisement broadcast formation, determine to play starting point and play order according to priority orders.
The present invention generates by the individuation data that reports according to client in server and plays index file, when client after server downloading and playing index file and ad material file, for generating an advertisement, each channel plays formation according to playing index file, and definite broadcast strategy, broadcast buffered advertisement according to broadcast starting point in the broadcast strategy and broadcast order wheel.Therefore, the present invention has improved the flexibility that the broadcast of buffered advertisement is controlled.
Description of drawings
Fig. 1 is that the present invention takes turns the system construction drawing of broadcasting buffered advertisement in network living broadcast environment;
Fig. 2 is that one embodiment of the present of invention are taken turns the system construction drawing of broadcasting buffered advertisement in network living broadcast environment;
Fig. 3 is that the present invention takes turns the method flow diagram of broadcasting buffered advertisement in network living broadcast environment;
Fig. 4 is that one embodiment of the present of invention are taken turns the method flow diagram of broadcasting buffered advertisement in network living broadcast environment;
Fig. 5 is that another embodiment of the present invention is taken turns the method flow diagram of broadcasting buffered advertisement in network living broadcast environment.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Among the present invention, the individuation data that server reports according to client generates plays index file, and this broadcast index file comprises the corresponding relation of buffered advertisement and channel and the broadcast attribute of buffered advertisement.When client after server downloading and playing index file and ad material file, for generating an advertisement, each channel plays formation according to playing index file, and definite flexibly broadcast strategy, according to broadcast starting point in the broadcast strategy and the advertisement of broadcast order play buffering, improved the flexibility that the broadcast of buffered advertisement is controlled.
Fig. 1 shows the present invention and take turns the system configuration of broadcasting buffered advertisement in network living broadcast environment, and this system comprises server 100, and coupled a plurality of clients (client 200, client 300...... client N).Should be noted that the annexation between each equipment is the needs of explaining its information interaction and control procedure for clear in all diagrams of the present invention, therefore should be considered as annexation in logic, and should not only limit to physical connection.
Server 100 is used to throw in buffered advertisement to each channel, and with the form storage of buffered advertisement with ad material file, and the individuation data that is used for reporting according to each client generates the keyed advertising file.Server 100 typically can be the advertisement server of a special use, or a large-scale website server with advertisement servo function etc., so protection scope of the present invention should not be defined as the server of certain particular type.
Each client (client 200, client 300...... client N) links to each other with server 100, is used for from server 100 downloads ad material file and keyed advertising file, and according to the playing process of keyed advertising document control buffered advertisement.Each client typically can be various can displaying video or the terminal equipment of picture; personal computer (Personal Computer for example; PC), personal digital assistant (Personal DigitalAssistant; PDA), mobile phone (Mobile Phone; MP) etc., thus protection scope of the present invention should not be defined as the client of certain particular type.
Fig. 2 shows one embodiment of the present of invention and take turns the system configuration of broadcasting buffered advertisement in network living broadcast environment, comprises server 100 and client 200, and this system is a system the simplest of the present invention.
Server 100 comprises transceiver module 101, database 102 and tactful generation module 103, wherein:
(1) transceiver module 101 links to each other with database 102 and tactful generation module 103, be used for and client 200 between mutual various message, comprising: receive the various individuation datas that client 200 reports, and send into database 102 and tactful generation module 103 is handled; Receive the resource downloading request that client 200 sends, and the extraction resource feeds back to client 200 from database 102 and tactful generation module 103, or the like.Among the present invention, 102 stored resource of database are meant ad material file, and the resource in the tactful generation module 103 is according to the request of client 200 and the keyed advertising file that dynamically generates.
(2) database 102 links to each other with transceiver module 101 and tactful generation module 103, is used to store buffered advertisement.
In an exemplary scenario of the present invention, this database 102 is the form storage buffered advertisements with ad material file, can comprise a plurality of buffered advertisement contents in each ad material file.
(3) tactful generation module 103 links to each other with database 102 and transceiver module 101, and the individuation data of the client 200 that receives according to transceiver module 101 dynamically generates the keyed advertising file, and feeds back to client 200.The keyed advertising file that this strategy generation module 103 generates comprises the corresponding relation of buffered advertisement and channel, and the broadcast attribute of buffered advertisement.
In an exemplary scenario of the present invention, the corresponding relation of buffered advertisement and channel is the mapping relations of multi-to-multi, and promptly a buffered advertisement content can be thrown on a plurality of channels, and each channel can be thrown in a plurality of buffered advertisement contents;
In another exemplary scenario of the present invention, the individuation data that client 200 reports comprises the geographical position at its place, user's age, user's sex, user's information such as occupation, client 200 reports server 100 to the ad material file numbering that will play and user's above-mentioned individuation data, is determined that by tactful generation module 103 broadcast period, broadcast object and the broadcast geographic range etc. of each buffered advertisement are play attribute.
Client 200 comprises resource downloading module 201, transmit control module 202 and player 203, wherein:
(1) resource downloading module 201 links to each other with transmit control module 202, is used for from server 100 downloaded resources, comprise from tactful generation module 103 downloads ad index files, and from database 102 downloads ad material file.
(2) transmit control module 202 links to each other with player 203 with resource downloading module 201, be used for concrete playing process is controlled, comprise: according to the keyed advertising file of resource downloading module 201 downloads, the buffered advertisement of corresponding certain channel in the ad material file is organized into an advertisement broadcast formation, and definite broadcast strategy is with controls playing device 203 action, and judges in player 203 play buffering advertisements whether buffering finishes.
In an exemplary scenario, transmit control module 202 is organized into one with all buffered advertisements in the ad material file and plays formation.
In another exemplary scenario, transmit control module 202 is play attribute according to the advertisement of playing in the index file, determine the broadcast authority and the broadcast period of each buffered advertisement in the ad material file, the buffered advertisement that will have broadcast authority (promptly can play) again is organized into an advertisement broadcast formation according to playing the period.
(3) player 203 links to each other with transmit control module 202, is used for the control according to transmit control module 202, and the wheel advertisement is play the buffered advertisement in the formation.
Fig. 3 shows the present invention and take turns the method flow of broadcasting buffered advertisement in network living broadcast environment, and this method flow is based on system configuration shown in Figure 2, and detailed process is as follows:
Carry out institute of the present invention in steps before, server 100 stores the form of buffered advertisement with ad material file in the database 102 into, and utilizes tactful generation module 103 to realize the input of buffered advertisements.The process that buffered advertisement is thrown in is consistent with the process that generates the broadcast index file: after server 100 is received the individuation data that client 200 reports, then utilize tactful generation module 103 to generate and play index file, this broadcast index file comprises the corresponding relation of buffered advertisement and channel and the broadcast attribute of buffered advertisement.In an exemplary scenario, the corresponding relation of buffered advertisement and channel is the mapping relations of multi-to-multi, and the broadcast attribute of buffered advertisement comprises plays period, broadcast object, broadcast geographic range etc.
In step S301, client 200 utilizes resource downloading module 201 from server 100 downloads ad material file and broadcast index file.In the present invention, resource downloading module 201 is taked the mode directly downloaded, downloads ad material file from the database 102 of server 100, and from tactful generation module 103 the downloading and playing index file.
In step S302, client 200 utilizes transmit control module 202 to play formation according to playing index file for each channel generates an advertisement.
In an exemplary scenario, transmit control module 202 is play attribute according to the advertisement of playing in the index file, determines the broadcast authority and the broadcast period of each buffered advertisement in the ad material file; The buffered advertisement that will have broadcast authority (promptly can play) is organized into an advertisement broadcast formation according to playing the period.
In another exemplary scenario, the process that generates advertisement broadcast formation comprises: transmit control module 202 is organized into one with all buffered advertisements in the ad material file and plays formation.Can play as for each buffered advertisement, when play or the like, can when playing, inquire one by one again and determine.
In step S303, client 200 further utilizes transmit control module 202 to determine broadcast strategy, and according to the broadcast starting point in the broadcast strategy with play order, utilize player 203 in buffer time, take turns advertisement and play buffered advertisement in the formation, until the buffering end.The alleged broadcast strategy of the present invention comprises to be play starting point and plays order, determines that broadcast strategy is clear and definite above-mentioned two key elements, and the present invention can take multiple scheme.
In an exemplary scenario, transmit control module 202 is at first determined the priority orders of each buffered advertisement in the advertisement broadcast formation, determine to play starting point and play order according to priority orders then, that is: will have the buffered advertisement of limit priority as playing starting point, the buffered advertisement that will have inferior priority is placed on second broadcast, so analogizes.As for the priority of each buffered advertisement, can determine flexibly as the case may be by advertisement operators, so this scheme has good commercial use.
In another exemplary scenario, transmit control module 202 can be chosen advertisement and play arbitrary buffered advertisement in the formation as playing starting point, and buffered advertisement thereafter also can take random fashion to play.The partial buffer advertisement that this mode can avoid buffer time to cause inadequately can't be play all the time, can make the exposure rate equalization of buffered advertisement to a certain extent.
Fig. 4 shows one embodiment of the present of invention and take turns the method flow of broadcasting buffered advertisement in network living broadcast environment, and this method flow is based on system configuration shown in Figure 2, and detailed process is as follows:
Carry out institute of the present invention in steps before, server 100 stores the form of buffered advertisement with ad material file in the database 102 into, and utilizes tactful generation module 103 to realize the input of buffered advertisements.The process that buffered advertisement is thrown in is consistent with the process that generates the broadcast index file: after server 100 is received the individuation data that client 200 reports, then utilize tactful generation module 103 to generate and play index file, this broadcast index file comprises the corresponding relation of buffered advertisement and channel and the broadcast attribute of buffered advertisement.In an exemplary scenario, the corresponding relation of buffered advertisement and channel is the mapping relations of multi-to-multi, and the broadcast attribute of buffered advertisement comprises plays period, broadcast object, broadcast geographic range etc.
In step S401, client 200 utilizes resource downloading module 201 from server 100 downloads ad material file and broadcast index file.In the present embodiment, client 200 takes the mode of directly download from server 100 downloads ad material file and broadcast index file.
In step S402, client 200 utilizes transmit control module 202 to play attribute according to the advertisement of playing in the index file, be the aforesaid broadcast period, play object, play geographic range etc., determine the broadcast authority and the broadcast period of each buffered advertisement in the ad material file.
In step S403, the transmit control module 202 of client 200 will have the buffered advertisement of playing authority and be organized into an advertisement broadcast formation according to playing the period.
In step S404, transmit control module 202 is determined the priority orders of each buffered advertisement in the advertisement broadcast formation, it is importance degree, and determine broadcast strategy according to this priority orders, that is: will have the buffered advertisement of limit priority as playing starting point, the buffered advertisement that will have inferior priority is placed on second broadcast, so analogizes.
In step S405, client 200 is utilized player 203, according to the broadcast strategy of determining, serves as to play starting point with the buffered advertisement of limit priority, plays in order, finishes until buffering.
Fig. 5 shows another embodiment of the present invention and take turns the method flow of broadcasting buffered advertisement in network living broadcast environment, and this method flow is based on system configuration shown in Figure 2, and detailed process is as follows:
Carry out institute of the present invention in steps before, server 100 stores the form of buffered advertisement with ad material file in the database 102 into, and utilizes tactful generation module 103 to realize the input of buffered advertisements.The process that buffered advertisement is thrown in is consistent with the process that generates the broadcast index file: after server 100 is received the individuation data that client 200 reports, then utilize tactful generation module 103 to generate and play index file, this broadcast index file comprises the corresponding relation of buffered advertisement and channel and the broadcast attribute of buffered advertisement.In an exemplary scenario, the corresponding relation of buffered advertisement and channel is the mapping relations of multi-to-multi, and the broadcast attribute of buffered advertisement comprises plays period, broadcast object, broadcast geographic range etc.
In step S501, client 200 utilizes resource downloading module 201 from server 100 downloads ad material file and broadcast index file.
In step S502, client 200 is utilized transmit control module 202 that all buffered advertisements of each channel correspondence are formed an advertisement and is play formation.
In step S503, client 200 is play the formation buffered advertisement of picked at random as playing starting point from advertisement.
In step S504, whether transmit control module 202 these buffered advertisements of inquiry have the broadcast authority, can confirm according to the broadcast index file of downloading before this, also can immediately send to server 100 and confirm: if then change step S505; If not, then change step S506.
In step S505, after this buffered advertisement that affirmation is chosen has the authority of broadcast, then utilize player 203 to play these buffered advertisements, play and finish commentaries on classics step S506.
In step S506, transmit control module 202 is chosen advertisement and is play next buffered advertisement in the formation, and this step can be taked the mode same with step S503, carries out choosing at random.
In step S507, whether transmit control module 202 inquiry buffer time finishes: if then change step S508; If not, repeated execution of steps S504 then.
In step S508, if buffering finishes, then transmit control module 202 controls playing devices 203 stop the play buffering advertisement.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.

Claims (11)

1, a kind of system of broadcasting buffered advertisement of taking turns in network living broadcast environment comprises server and at least one client, it is characterized in that described server comprises a tactful generation module, and described client comprises a transmit control module;
Described tactful generation module is used for generating plays index file, and described broadcast index file indicates the corresponding relation of described buffered advertisement and channel, and the broadcast attribute of buffered advertisement;
Described transmit control module is used for according to described broadcast index file, plays formation for each channel generates an advertisement, and controls the playing process of buffered advertisement in buffer time in the described advertisement broadcast formation.
2, the system of broadcasting buffered advertisement of taking turns in network living broadcast environment according to claim 1 is characterized in that in the broadcast index file that described tactful generation module generates, the corresponding relation of buffered advertisement and channel is the mapping relations of multi-to-multi.
3, the system of broadcasting buffered advertisement of in network living broadcast environment, taking turns according to claim 1, it is characterized in that, in the broadcast index file that described tactful generation module generates, the broadcast attribute of buffered advertisement comprises: play the period, play object, play geographic range.
4, the system of broadcasting buffered advertisement of in network living broadcast environment, taking turns according to claim 1, it is characterized in that, described transmit control module is controlled the playing process of buffered advertisement in buffer time in the described advertisement broadcast formation, comprise definite broadcast strategy, and judge when described buffered advertisement is play whether buffering finishes;
Described definite broadcast strategy is meant, determines the broadcast starting point of described advertisement broadcast formation and plays order.
5, the system of broadcasting buffered advertisement of in network living broadcast environment, taking turns according to claim 1, it is characterized in that, described server also comprises a database, links to each other with described tactful generation module, is used for the form storage of described buffered advertisement with ad material file.
6, the system of broadcasting buffered advertisement of taking turns in network living broadcast environment according to claim 1 is characterized in that described client also comprises a resource downloading module and a player;
Described resource downloading module links to each other with transmit control module, is used for from described server downloads ad material file and broadcast index file, and sends into described transmit control module and handle;
Described player links to each other with transmit control module, is used for according to the control of described transmit control module to advertisement broadcast formation, play buffering advertisement.
7, a kind of method of broadcasting buffered advertisement of in network living broadcast environment, taking turns, described method is characterized in that based on the system that is made up of server and at least one client, said method comprising the steps of:
A. client is from server downloads ad material file and broadcast index file;
B. client is play formation according to playing index file for each channel generates an advertisement;
C. client is determined broadcast strategy, and takes turns the buffered advertisement of broadcasting in the described advertisement broadcast formation according to described broadcast strategy in buffer time.
8, the method for broadcasting buffered advertisement of taking turns in network living broadcast environment according to claim 7 is characterized in that, further comprises before the described steps A:
The individuation data that server reports according to client generates plays index file, and described broadcast index file comprises the corresponding relation of buffered advertisement and channel and the broadcast attribute of buffered advertisement;
The corresponding relation of described buffered advertisement and channel is the mapping relations of multi-to-multi;
The broadcast attribute of described buffered advertisement comprises plays period, broadcast object, broadcast geographic range.
9, the method for broadcasting buffered advertisement of taking turns in network living broadcast environment according to claim 8 is characterized in that described step B further comprises:
B1. client is determined the broadcast authority and the broadcast period of each buffered advertisement in the described ad material file according to the broadcast attribute of playing buffered advertisement described in the index file;
B2. will have the buffered advertisement of playing authority and be organized into an advertisement broadcast formation according to playing the period.
10, according to the described method of broadcasting buffered advertisement of in network living broadcast environment, taking turns of arbitrary claim in the claim 7 to 9, it is characterized in that described step C further comprises:
C1. client is determined broadcast strategy, comprises the broadcast starting point of determining described advertisement broadcast formation and plays order;
C2. client is taken turns the buffered advertisement of broadcasting in the described advertisement broadcast formation according to described broadcast strategy, and judges when playing whether buffering finishes, if then stop broadcast, then continues execution in step C2 if not.
11, the method for broadcasting buffered advertisement of taking turns in network living broadcast environment according to claim 10 is characterized in that, determines among the described step C1 that the step of broadcast strategy further comprises:
Determine the priority orders of each buffered advertisement in the described advertisement broadcast formation, determine to play starting point and play order according to priority orders.
CNB2007100735027A 2006-06-23 2007-03-13 A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment Active CN100505630C (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
CNB2007100735027A CN100505630C (en) 2007-03-13 2007-03-13 A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment
MYPI20085229A MY166373A (en) 2006-06-23 2007-06-22 Method, system and apparatus for playing advertisements
PCT/CN2007/070167 WO2008000191A1 (en) 2006-06-23 2007-06-22 A method, system and client of playing advertisement
PCT/CN2008/070361 WO2008110087A1 (en) 2007-03-13 2008-02-26 Mehtod for playing multimedia, system, client-side and server
US12/341,575 US8069262B2 (en) 2006-06-23 2008-12-22 Method, system and apparatus for playing advertisements

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Application Number Priority Date Filing Date Title
CNB2007100735027A CN100505630C (en) 2007-03-13 2007-03-13 A method and system for broadcasting buffered advertisement in polling mode under the network living broadcast environment

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CN100505630C CN100505630C (en) 2009-06-24

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CN103747299A (en) * 2014-01-14 2014-04-23 合一信息技术(北京)有限公司 Information random alternate playing method and system
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