CN108271035A - Advertisement broadcast method, device and client in live streaming - Google Patents
Advertisement broadcast method, device and client in live streaming Download PDFInfo
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- CN108271035A CN108271035A CN201810085371.2A CN201810085371A CN108271035A CN 108271035 A CN108271035 A CN 108271035A CN 201810085371 A CN201810085371 A CN 201810085371A CN 108271035 A CN108271035 A CN 108271035A
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- client
- resource
- advertising
- advertising resource
- service terminal
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/61—Network physical structure; Signal processing
- H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
- H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
The present invention relates to Internet technical fields, and in particular to advertisement broadcast method, device and client in a kind of live streaming, first client are connect with the second client, and the first client and the second client are connect with service terminal.The operation that this method enters direct broadcasting room including the first client end response user obtains advertising resource from service terminal, when needing to play advertising resource, the selection operation for responding user is selected an advertising resource as targeted advertisements resource by second client from the advertising resource pond of service terminal, and the number of the targeted advertisements resource is sent to the first client terminal, targeted advertisements resource is played out by the first client.In this programme, one advertising resource is determined from the advertising resource pond of service terminal by the second client at random, and the specific broadcasting of advertising resource is realized by the first client, and then significantly improve the flexibility that advertisement is played in live streaming, without playing the advertisement specified in advance.
Description
Technical field
The present invention relates to Internet technical field, in particular to advertisement broadcast method, device and visitor in a kind of live streaming
Family end.
Background technology
With the rise that internet is broadcast live, the advertisement during being broadcast live also occurs therewith, and is thrown as a kind of new advertisement
Put form.It has the characteristics that not available for some most of advertisement dispensing modes, real-time, accuracy and height including dispensing
Concurrency etc., these features all propose high requirement to the advertisement delivery system of live streaming.
Traditional video ads launch mode mainly by the way of prefabricated, and the dispensing of advertisement is all when determining in advance
Between, the fixed Each point in time for being interspersed in video, it is difficult to change.Ad content is also determining in advance, once it plays, halfway just not
It can change.These are all difficult to meet real-time and the accuracy requirement that the advertisement during being broadcast live is launched.Also, since live streaming is
Real-time, when the number of viewing is more, the risk that high concurrent is brought is larger, and traditional advertisement launches mode and is difficult to be applicable in, urgently
It needs to be inserted into the method for advertisement in a live streaming to solve the problems, such as these.
Invention content
The purpose of the present invention is to provide advertisement broadcast methods in a kind of live streaming, and advertisement is inserted into live streaming to realize, is carried
The flexibility that high advertisement is inserted into.
Another object of the present invention is to provide advertisement play back device in a kind of live streaming, it is inserted into extensively in live streaming with realizing
It accuses, improves the flexibility that advertisement is inserted into.
Another object of the present invention is to provide a kind of client, advertisement is inserted into live streaming to realize, advertisement is improved and inserts
The flexibility entered.
To achieve these goals, technical solution used in the embodiment of the present invention is as follows：
In a first aspect, an embodiment of the present invention provides advertisement broadcast method in a kind of live streaming, the method is applied to first
Client, first client are connect with the second client communication, first client and the second client with service
Terminal connects, the method includes：The operation that response user enters direct broadcasting room obtains advertising resource from the service terminal；It receives
The number for the targeted advertisements resource that second client is sent, the number of the targeted advertisements resource is second client
The selection operation of response user is selected one of advertising resource from the advertising resource pond of the service terminal and is determined；According to connecing
The number control targe advertising resource of the targeted advertisements resource of receipts plays out.
Second aspect, the embodiment of the present invention additionally provide advertisement play back device in a kind of live streaming, and described device is applied to the
One client, first client are connect with the second client communication, first client and the second client with clothes
Terminal of being engaged in connection, described device include：Acquisition module, the operation that direct broadcasting room is entered for responding user are obtained from the service terminal
Take advertising resource；Receiving module, for receiving the number for the targeted advertisements resource that second client is sent, the target is wide
The number for accusing resource is that the selection operation of the second client end response user is selected from the advertising resource pond of the service terminal
Fixed one of advertising resource determines；Control module, the number control targe for the targeted advertisements resource according to reception are wide
Resource is accused to play out.
The third aspect, the embodiment of the present invention additionally provide a kind of client, and the client is connect with the second client, institute
It states client and the second client is all connected with service terminal, the client includes memory and processor, the storage
For device for storing computer program code, the processor is used to perform the computer program code being stored in memory with reality
Advertisement broadcast method in the existing live streaming.
Advertisement broadcast method, device and client in a kind of live streaming provided in an embodiment of the present invention, in the live streaming advertisement broadcast
Method and device is put applied to the first client (client), which connect with the second client, the first client
It is connect with the second client with service terminal.This method includes the first client end response user and enters the operation of direct broadcasting room from clothes
Terminal of being engaged in obtains advertising resource, and when needing to play advertising resource, which will respond the selection operation of user from clothes
An advertising resource is selected in the advertising resource pond for terminal of being engaged in as targeted advertisements resource, and by the number of the targeted advertisements resource
The first client terminal is sent to, targeted advertisements resource is played out by the first client.In the present solution, by the second client
An advertising resource is determined from the advertising resource pond of service terminal at random, and the specific of advertising resource is realized by the first client
It plays, and then significantly improves the flexibility that advertisement is played in live streaming, without playing the advertisement specified in advance.
For the above objects, features and advantages of the present invention is enable to be clearer and more comprehensible, preferred embodiment cited below particularly, and coordinate
Appended attached drawing, is described in detail below.
Description of the drawings
It in order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range, for those of ordinary skill in the art, without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows the schematic diagram of the application environment of advertisement broadcast method in a kind of live streaming provided in an embodiment of the present invention.
Fig. 2 shows a kind of structure diagrams of client provided in an embodiment of the present invention.
Fig. 3 shows the flow diagram of advertisement broadcast method in a kind of live streaming provided in an embodiment of the present invention.
Fig. 4 shows the high-level schematic functional block diagram of advertisement play back device in a kind of live streaming provided in an embodiment of the present invention.
Diagram：The first clients of 100-；The second clients of 200-；300- service terminals；Advertisement plays dress in 110- live streamings
It puts；120- memories；130- storage controls；140- processors；150- Peripheral Interfaces；160- input-output units；170- sounds
Frequency unit；180- display units；190- communication units；111- acquisition modules；112- receiving modules；113- control modules.
Specific embodiment
Below in conjunction with attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Ground describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.Usually exist
The component of the embodiment of the present invention described and illustrated in attached drawing can be configured to arrange and design with a variety of different herein.Cause
This, the detailed description of the embodiment of the present invention to providing in the accompanying drawings is not intended to limit claimed invention below
Range, but it is merely representative of the selected embodiment of the present invention.Based on the embodiment of the present invention, those skilled in the art are not doing
Go out all other embodiments obtained under the premise of creative work, shall fall within the protection scope of the present invention.
It should be noted that：Similar label and letter represents similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, does not then need to that it is further defined and explained in subsequent attached drawing.Meanwhile the present invention's
In description, term " first ", " second " etc. are only used for distinguishing description, and it is not intended that instruction or hint relative importance.
In traditional advertisement broadcast mode, advertisement fixation is typically interspersed in the Each point in time of video, once it sets
It cannot be changed, while existing video is all recorded broadcast form after fixed when video starts and plays, that is to say, that the advertisement is inserted into
Mode is not particularly suited for the live streaming with real-time.Increasingly liked along with live streaming by user, the market prospects of live streaming
It becomes better and better, therefore, embedded advertisement will be one new in live streaming, the operation mode of great market value.In view of live streaming
With real-time and interactivity, therefore, an embodiment of the present invention provides advertisement broadcast methods in a kind of live streaming, realize in live streaming
Advertisement is played, while the advertisement of the broadcasting can be selected by main broadcaster, provide the flexibility of advertisement, enhance main broadcaster and general
Interaction between user.
Fig. 1 is please referred to, is the signal of the application environment of advertisement broadcast method in a kind of live streaming provided in an embodiment of the present invention
Figure, the method that advertisement is played in the live streaming are applied to the first client 100, and the first client 100 may be, but not limited to, hand
The intelligent electronic devices such as machine, tablet computer, first client 100 are the side where user, i.e., user can pass through the first visitor
Family end 100 enters the live streaming of direct broadcasting room viewing main broadcaster.First client 100 is communicated to connect with the second client 200, this second
Client 200 may be, but not limited to, the intelligent electronic devices such as tablet computer, mobile phone or desktop computer, second client
200 side where main broadcaster, i.e. user can be opened direct broadcasting room by second client 200 and start live streaming so that other to be allowed to use
See at family.First client, 100 and second client 200 is connect with service terminal 300, which is service
There are one advertising resource pond on the service terminal 300, different types of advertisement, such as picture are stored in the advertising resource pond for device
Advertisement, video ads, red packet advertisement etc..
First client 100 will be downloaded not when user enters direct broadcasting room from the advertising resource pond of service terminal 300
The advertising resource of same type, second client 200 are whole from service by the selection that when main broadcaster wants to play advertisement, respond main broadcaster
The number of an advertising resource is selected in the advertising resource pond at end 300, and is sent to the first client 100, and then by the first visitor
Family end 100 plays the advertising resource of reference numeral to be shown in the user for watching live streaming.It can be seen that first client
100 advertising resources played by main broadcaster, select by the random time point in live streaming, and the type of selected advertising resource be it is random,
With this, the flexibility for playing advertisement is increased so that user is willing to accept.
Fig. 2 is please referred to, is a kind of structure diagram of first client 100 provided in an embodiment of the present invention, first visitor
Family end 100 includes advertisement play back device 110, memory 120, storage control 130, processor 140, Peripheral Interface in live streaming
150th, input-output unit 160, audio unit 170, display unit 180 and communication unit 190.
The memory 120, storage control 130, processor 140, Peripheral Interface 150, input-output unit 160, sound
Frequency unit 170, display unit 180,190 each element of communication unit are directly or indirectly electrically connected between each other, to realize number
According to transmission or interaction.For example, these elements can be realized electrically between each other by one or more communication bus or signal wire
Connection.Advertisement play back device 110 can be stored including at least one in the form of software or firmware (firmware) in the live streaming
In the memory 120 or it is solidificated in the operating system (operating system, OS) of 100 equipment of the first client
In software function module.The processor 140 is used to perform the executable module stored in memory 120, such as described straight
Broadcast software function module or computer program that middle advertisement play back device 110 includes.
Wherein, memory 120 may be, but not limited to, random access memory (Random Access Memory,
RAM), read-only memory (Read Only Memory, ROM), programmable read only memory (Programmable Read-Only
Memory, PROM), erasable read-only memory (Erasable Programmable Read-Only Memory, EPROM),
Electricallyerasable ROM (EEROM) (Electric Erasable Programmable Read-Only Memory, EEPROM) etc..
Wherein, for memory 120 for storing program, the processor 140 performs described program after execute instruction is received, aforementioned
The method performed by data collection terminal 100 that the stream process that any embodiment of the embodiment of the present invention discloses defines can be applied to locate
It is realized in reason device 140 or by processor 140.
Processor 140 may be a kind of IC chip, have the processing capacity of signal.Above-mentioned processor 140 can
To be general processor, including central processing unit (Central Processing Unit, abbreviation CPU), network processing unit
(Network Processor, abbreviation NP) etc.；Can also be digital signal processor (DSP), application-specific integrated circuit (ASIC),
Field programmable gate array (FPGA) either other programmable logic device, discrete gate or transistor logic, discrete hard
Part component.It can realize or perform disclosed each method, step and the logic diagram in the embodiment of the present invention.General processor
Can be microprocessor or the processor 140 can also be any conventional processor 140 etc..
Various input/output devices are coupled to processor 140 and memory 120 by the Peripheral Interface 150.At some
In embodiment, Peripheral Interface 150, processor 140 and storage control 130 can be realized in one single chip.Other one
In a little examples, they can be realized by independent chip respectively.
Input-output unit 160 is used to that user input data to be supplied to realize user and the friendship of the data collection terminal 100
Mutually.The input-output unit 160 may be, but not limited to, mouse and keyboard etc..
Audio unit 170 provides a user audio interface, may include that one or more microphones, one or more raises
Sound device and voicefrequency circuit.
Display unit 180 provides an interactive interface (such as user's operation circle between the first client 100 and user
Face) or for display image data give user reference.In the present embodiment, the display unit 180 can be liquid crystal display
Or touch control display.Can be the capacitance type touch control screen or resistance for supporting single-point and multi-point touch operation if touch control display
Formula touch screen etc..Single-point and multi-point touch operation is supported to refer to that touch control display can sense on the touch control display one
Or at multiple positions simultaneously generate touch control operation, and by the touch control operation that this is sensed transfer to processor 140 carry out calculate and
Processing.
The communication unit 190 is used for by being built between the network and second client 200 and service terminal 300
Vertical connection, so as to fulfill the communication connection between 100 and second client 200 of the first client and service terminal 300, and
For passing through the network transceiving data.
Fig. 3 is please referred to, is the flow diagram of advertisement broadcast method in a kind of live streaming provided in an embodiment of the present invention, this is straight
Middle advertisement broadcast method is broadcast applied to the first client 100, this method includes：Step S110, response user enter direct broadcasting room
Operation obtains advertising resource from the service terminal.
When user enters direct broadcasting room, which will send acquisition resource request to service terminal 300, into
And the service terminal 300 is by feedback of advertisement resource address, i.e. the URL of advertising resource to the first client 100, the advertising resource
The number of advertising resource is included in location, and then the first client 100 will be obtained according to the advertising resource address from service terminal 300
Advertising resource.In addition, the first client 100 will carry out real-time storage, and in each advertising resource to the advertising resource of download
After download, the size of all advertising resources is calculated in real time, further limits the size of all advertising resources and caching
It is compared, is limited if more than caching, then the advertising resource of early stage storage is deleted, to reduce memory consumption.In another kind reduces
The mode for depositing consumption is that the first client 100 is automatically deleted the advertising resource for reaching the default time limit.
Furthermore, it is necessary to explanation, it, should if the user of first client 100 is not to enter the direct broadcasting room for the first time
First client 100 may download the corresponding advertising resource of the direct broadcasting room, then when first time entering identical direct broadcasting room
When user is again introduced into the direct broadcasting room, first client 100 will to service terminal 300 send obtain resource request into
And obtain advertising resource address.Its by first according to the number of advertising resource included in the advertising resource address in the first client
It searches whether to have existed in 100 stored advertising resources of end, if in the presence of first client 100 is not repeated down
Advertising resource is carried, if being not present, which will obtain from service terminal 300 again according to the advertising resource address
Advertising resource is taken, to reduce unnecessary workload.
Step S120 receives the number for the targeted advertisements resource that second client is sent.
Second client 200, that is, the side where main broadcaster, the main broadcaster is by any time point during live streaming
One of advertising resource is selected from the advertising resource pond of service terminal 300, which is targeted advertisements resource, into
And the selected corresponding number of the targeted advertisements resource is sent to the first client 100 by second client 200.Due to the clothes
Comprising a plurality of types of advertising resources in terminal 300 of being engaged in, such as display advertising, video ads, under each type of advertising resource
Multiple advertising resources with physical contents are corresponded to, then main broadcaster can select one of them wide according to the hobby or prior agreement of oneself
Resource is accused as targeted advertisements resource, and then the number of the targeted advertisements resource is sent to the first visitor by the second client 200
Family end 100.It can be seen that its targeted advertisements resource is specified by main broadcaster, and it is in any one progress of radom insertion live streaming,
Its flexibility higher, the reception degree higher of user.
Step S130 is played out according to the number control targe advertising resource of the targeted advertisements resource of reception.
Readily comprehensible, the state of first client 100 from the advertising resource that service terminal 300 obtains may have download
Success status or just in download state, also i other words, what the state of the advertising resource that the first client 100 obtains was not to determine.
And then when the first client 100 receives the number of advertising resource that the needs of the second client 200 transmission play, this
One client 100 by detect the targeted advertisements resource number whether there is in the advertising resource obtained, if in the presence of and should
When targeted advertisements resource is downloads success status, then first client 100 directly controls the targeted advertisements resource in player
In play out, if the targeted advertisements resource is, just in download state, which controls the targeted advertisements resource
It is played in caching, to improve user experience.
It can be seen that this programme provides advertisement broadcast method in a kind of live streaming, being randomly selected by main broadcaster needs what is played
Advertisement so where user client realize given ad resource broadcasting, enhance play advertisement flexibility, improve
The reception degree of user.
Fig. 4 is please referred to, is the function module signal of advertisement play back device 110 in a kind of live streaming provided in an embodiment of the present invention
Figure, the device include acquisition module 111, receiving module 112 and control module 113.
Acquisition module 111, the operation that direct broadcasting room is entered for responding user obtain advertising resource from the service terminal.
In embodiments of the present invention, step S110 can be performed by acquisition module 111.
Receiving module 112, for receiving the number for the targeted advertisements resource that second client is sent, the target is wide
The number for accusing resource is that the selection operation of the second client end response user is selected from the advertising resource pond of the service terminal
Fixed one of advertising resource determines.
In embodiments of the present invention, step S120 can be performed by receiving module 112.
Control module 113 plays out for the number control targe advertising resource of the targeted advertisements resource according to reception.
In embodiments of the present invention, step S130 can be performed by control module 1131.
Since advertisement broadcast method part has been described in live streaming, details are not described herein.
In conclusion advertisement broadcast method, device and client in a kind of live streaming provided in an embodiment of the present invention, the live streaming
Middle advertisement broadcast method and device are applied to the first client (client), which connect with the second client, the
One client and the second client are connect with service terminal.This method enters direct broadcasting room including the first client end response user
Operation obtains advertising resource from service terminal, when needing to play advertising resource, selection which will respond user
Operation is selected an advertising resource from the advertising resource pond of service terminal and is provided as targeted advertisements resource, and by the targeted advertisements
The number in source is sent to the first client terminal, and targeted advertisements resource is played out by the first client.In the present solution, by
Two clients determine an advertising resource from the advertising resource pond of service terminal at random, and realize advertisement money by the first client
The specific broadcasting in source, and then the flexibility that advertisement is played in live streaming is significantly improved, without playing the advertisement specified in advance.
In several embodiments provided herein, it should be understood that disclosed device and method can also pass through
Other modes are realized.The apparatus embodiments described above are merely exemplary, for example, flow chart and block diagram in attached drawing
Show the device of multiple embodiments according to the present invention, the architectural framework in the cards of method and computer program product,
Function and operation.In this regard, each box in flow chart or block diagram can represent the one of a module, program segment or code
Part, a part for the module, program segment or code include one or more and are used to implement holding for defined logic function
Row instruction.It should also be noted that at some as in the realization method replaced, the function that is marked in box can also be to be different from
The sequence marked in attached drawing occurs.For example, two continuous boxes can essentially perform substantially in parallel, they are sometimes
It can perform in the opposite order, this is depended on the functions involved.It is it is also noted that every in block diagram and/or flow chart
The combination of a box and the box in block diagram and/or flow chart can use function or the dedicated base of action as defined in performing
It realizes or can be realized with the combination of specialized hardware and computer instruction in the system of hardware.
In addition, each function module in each embodiment of the present invention can integrate to form an independent portion
Point or modules individualism, can also two or more modules be integrated to form an independent part.
If the function is realized in the form of software function module and is independent product sale or in use, can be with
It is stored in a computer read/write memory medium.Based on such understanding, technical scheme of the present invention is substantially in other words
The part contribute to the prior art or the part of the technical solution can be embodied in the form of software product, the meter
Calculation machine software product is stored in a storage medium, is used including some instructions so that a computer equipment (can be
People's computer, server or network equipment etc.) perform all or part of the steps of the method according to each embodiment of the present invention.
And aforementioned storage medium includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.It needs
Illustrate, herein, relational terms such as first and second and the like be used merely to by an entity or operation with
Another entity or operation distinguish, and without necessarily requiring or implying between these entities or operation, there are any this realities
The relationship or sequence on border.Moreover, term " comprising ", "comprising" or its any other variant are intended to the packet of nonexcludability
Contain so that process, method, article or equipment including a series of elements not only include those elements, but also including
It other elements that are not explicitly listed or further includes as elements inherent to such a process, method, article, or device.
In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including the element
Process, method, also there are other identical elements in article or equipment.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, that is made any repaiies
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.It should be noted that：Similar label and letter exists
Similar terms are represented in following attached drawing, therefore, once being defined in a certain Xiang Yi attached drawing, are then not required in subsequent attached drawing
It is further defined and is explained.
The above description is merely a specific embodiment, but protection scope of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in change or replacement, should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention described should be subject to the protection scope in claims.
Claims (10)
1. advertisement broadcast method in a kind of live streaming, the method is applied to the first client, first client and the second visitor
Family end communicates to connect, and first client and the second client are connect with service terminal, which is characterized in that the method packet
It includes：
The operation that response user enters direct broadcasting room obtains advertising resource from the service terminal；
Receive the number for the targeted advertisements resource that second client is sent, the number of the targeted advertisements resource is described the
It is true that the selection operation of two client end response users selectes one of advertising resource from the advertising resource pond of the service terminal
It is fixed；
It is played out according to the number control targe advertising resource of the targeted advertisements resource of reception.
2. the method as described in claim 1, which is characterized in that the advertising resource that first client is obtained from service terminal
State include downloading success status and just in download state.
3. method as claimed in claim 2, which is characterized in that the number control mesh of the targeted advertisements resource according to reception
The step of mark advertising resource plays out includes：
The number for detecting the targeted advertisements resource whether there is in the advertising resource obtained；
If in the presence of, when the state of the targeted advertisements resource is downloads success status, control targe advertising resource plays out,
When the state of the targeted advertisements resource is just in download state, the targeted advertisements resource is controlled to be played in caching.
4. the method as described in claim 1, which is characterized in that the response user enters the operation of direct broadcasting room from the service
The step of terminal acquisition advertising resource, includes：
The operation that response user enters direct broadcasting room sends acquisition resource request to the service terminal；
Receive the service terminal response advertising resource address for obtaining resource request and sending；
Advertising resource is obtained from the service terminal according to the advertising resource address.
5. method as claimed in claim 4, which is characterized in that the method further includes：
The advertising resource of download is stored, and after an advertising resource is downloaded, calculates all advertising resources in real time
Size；
The size of all advertising resources and caching limitation are compared, the advertisement money before then being deleted if more than caching limitation
Source.
6. advertisement play back device in a kind of live streaming, described device is applied to the first client, first client and the second visitor
Family end communicates to connect, and first client and the second client are connect with service terminal, which is characterized in that described device packet
It includes：
Acquisition module, the operation that direct broadcasting room is entered for responding user obtain advertising resource from the service terminal；
Receiving module, for receiving the number for the targeted advertisements resource that second client is sent, the targeted advertisements resource
Number be the second client end response user selection operation from the advertising resource pond of the service terminal select its
In an advertising resource determine；
Control module plays out for the number control targe advertising resource of the targeted advertisements resource according to reception.
7. device as claimed in claim 6, which is characterized in that the advertising resource that first client is obtained from service terminal
State include downloading success status and just in download state.
8. device as claimed in claim 7, which is characterized in that the control module is additionally operable to：Detect the targeted advertisements money
The number in source whether there is in the advertising resource obtained；
If in the presence of, when the state of the targeted advertisements resource is downloads success status, control targe advertising resource plays out,
When the state of the targeted advertisements resource is just in download state, the targeted advertisements resource is controlled to be played in caching.
9. device as claimed in claim 6, which is characterized in that the acquisition module is additionally operable to：Response user enters direct broadcasting room
Operation to the service terminal initiate obtain resource request；
Receive the service terminal response advertising resource address for obtaining resource request and sending；
Advertising resource is obtained from the service terminal according to the advertising resource address.
10. a kind of client, the client is connect with the second client, and the client and the second client are whole with service
End is all connected with, which is characterized in that the client includes memory and processor, and the memory is used to store computer program
Code, the processor is for performing the computer program code that is stored in memory to realize as claim 1-5 is any
Advertisement broadcast method in live streaming described in one.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810085371.2A CN108271035A (en) | 2018-01-29 | 2018-01-29 | Advertisement broadcast method, device and client in live streaming |
| PCT/CN2018/084253 WO2019144534A1 (en) | 2018-01-29 | 2018-04-24 | Method and device for playing advertisement during live broadcast, and client |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810085371.2A CN108271035A (en) | 2018-01-29 | 2018-01-29 | Advertisement broadcast method, device and client in live streaming |
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| CN108271035A true CN108271035A (en) | 2018-07-10 |
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| CN201810085371.2A Pending CN108271035A (en) | 2018-01-29 | 2018-01-29 | Advertisement broadcast method, device and client in live streaming |
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| WO (1) | WO2019144534A1 (en) |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113473171A (en) * | 2021-08-09 | 2021-10-01 | 上海哔哩哔哩科技有限公司 | Resource processing method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111479120A (en) * | 2020-04-07 | 2020-07-31 | 广州酷狗计算机科技有限公司 | Method, device, equipment and storage medium for issuing virtual red packet in live broadcast room |
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| WO2019144534A1 (en) | 2019-08-01 |
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