CN107734396B - A kind of multimedia resource playback method, device and storage medium - Google Patents

A kind of multimedia resource playback method, device and storage medium Download PDF

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Publication number
CN107734396B
CN107734396B CN201710942354.1A CN201710942354A CN107734396B CN 107734396 B CN107734396 B CN 107734396B CN 201710942354 A CN201710942354 A CN 201710942354A CN 107734396 B CN107734396 B CN 107734396B
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data
multimedia resource
specified
multimedia
application
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CN107734396A (en
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刘帅君
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MIGU Video Technology Co Ltd
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MIGU Video Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4884—Data services, e.g. news ticker for displaying subtitles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a kind of multimedia resource playback methods, comprising: after multimedia application is opened, obtains specified data and applies ad data；Play the specified data and described using ad data；When monitoring that the specified data played are triggered, Xiang Suoshu server sends the first request message, and first request message includes the identification information for the specified data being triggered；Receive specified multimedia resource data corresponding with the specified data being triggered；After the application ad data finishes playing, the specified multimedia resource data are played.The present invention further simultaneously discloses a kind of multimedia resource playing device and storage medium.

Description

Multimedia resource playing method, device and storage medium
Technical Field
The present invention relates to the field of multimedia communications, and in particular, to a method, an apparatus, and a storage medium for playing multimedia resources.
Background
In the prior art, a user may view a multimedia resource through multimedia application software, for example, the user may view a video through a video client, such as a mikur live broadcast client, the user opens the video client and selects a video resource displayed by the video client, and then the video client may play a corresponding video according to the selection of the user. However, when the user opens the multimedia application software, the user usually plays an advertisement for a period of time first, and after the advertisement is played, the multimedia application software enters the display interface of the multimedia resource, so that the user needs to wait for the completion of the advertisement playing to select the multimedia resource displayed by the multimedia application software, which delays the selection time of the user, which results in low selection efficiency of the user on the multimedia resource provided by the multimedia application software, and affects user experience.
Disclosure of Invention
In view of this, embodiments of the present invention are expected to provide a method, an apparatus, and a storage medium for playing a multimedia resource, which can improve the efficiency of selecting a multimedia resource by a user and improve user experience.
In order to achieve the above purpose, the technical solution of the embodiment of the present invention is realized as follows:
the embodiment of the invention provides a multimedia resource playing method, which is applied to a terminal, wherein the terminal is connected with a server, and the method comprises the following steps:
after the multimedia application is started, acquiring specified data and application advertisement data;
playing the specified data and the application advertisement data;
when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data;
receiving designated multimedia resource data corresponding to the triggered designated data;
and after the application advertisement data is played, playing the appointed multimedia resource data.
In the above scheme, the specified data includes at least one of name data, picture data, barrage data, and comment data in the specified multimedia resource data.
In the above solution, when the specified data includes at least one of name data, bullet screen data, and comment data in the specified multimedia resource data, the playing of the specified data includes playing the specified data in a form of a scroll bar; or,
and when the specified data is picture data in the specified multimedia resource data, the playing of the specified data comprises playing the specified data in a picture switching mode.
In the above solution, before the multimedia application is started, the method further includes:
and when the multimedia application is monitored to be triggered, starting the multimedia application and generating an application starting message, wherein the application starting message comprises user identification information, information requesting the specified data and information requesting the application advertisement data.
In the above solution, after the playing the specified data and the application advertisement data, the method further includes:
when the specific data which are played are not monitored to be triggered, sending a second request message to the server, wherein the second request message comprises information for requesting multimedia resource data;
receiving the multimedia resource data;
and after the application advertisement data is played, playing the multimedia resource data.
The embodiment of the invention also provides a multimedia resource playing method, which is applied to a server, wherein the server is connected with a terminal, and the method comprises the following steps:
receiving user identification information sent by the terminal after the multimedia application is started;
acquiring specified data and application advertisement data according to the user identification information;
sending the specified data and the application advertisement data to the terminal;
receiving a first request message sent by the terminal when monitoring that the played designated data is triggered, wherein the first request message comprises identification information of the triggered designated data;
and acquiring appointed multimedia resource data corresponding to the triggered appointed data, and sending the appointed multimedia resource data to the terminal.
In the foregoing solution, the acquiring specified data according to the user identification information includes:
acquiring a historical operating record of the user on the multimedia application according to the user identification information;
determining appointed multimedia resource data according to the historical operation record;
and acquiring the specified data corresponding to the specified multimedia resource data.
In the above scheme, the specified data includes at least one of name data, picture data, barrage data, and comment data in the specified multimedia resource data.
In the above scheme, the historical operation record includes at least one of a historical click record, a historical sharing record and a historical comment record;
the determining the designated multimedia resource data according to the historical operating record comprises:
determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records;
determining the designated multimedia asset data based on the determined multimedia asset data.
In the foregoing solution, the obtaining the specified data corresponding to the specified multimedia resource data includes:
and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
In the above solution, after the sending the specific data and the application advertisement data to the terminal, the method further includes:
receiving a second request message sent by the terminal when the terminal does not monitor that the played designated data is triggered, wherein the second request message comprises information of requesting multimedia resource data;
and acquiring the multimedia resource data and sending the multimedia resource data to the terminal.
The embodiment of the invention also provides a multimedia resource playing device, which is applied to a terminal, wherein the terminal is connected with a server, and the device comprises: the device comprises an acquisition module, a playing module, a first monitoring module and a receiving module; wherein,
the acquisition module is used for acquiring the specified data and the application advertisement data after the multimedia application is started;
the playing module is used for playing the specified data and the application advertisement data;
the first monitoring module is configured to send a first request message to the server when it is monitored that the played designated data is triggered, where the first request message includes identification information of the triggered designated data;
the receiving module is used for receiving the appointed multimedia resource data corresponding to the triggered appointed data;
the playing module is further configured to play the specified multimedia resource data after the application advertisement data is played.
In the above scheme, the specified data includes at least one of name data, picture data, barrage data, and comment data in the specified multimedia resource data.
In the foregoing solution, the playing module is specifically configured to play the specified data in a form of a scroll bar when the specified data includes at least one of name data, bullet screen data, and comment data in the specified multimedia resource data; or,
and when the specified data is picture data in the specified multimedia resource data, playing the specified data in a picture switching mode.
In the above scheme, the device further comprises a second monitoring module and a starting module; wherein,
the second monitoring module is used for triggering the starting module when the multimedia application is monitored to be triggered;
the starting module is used for starting the multimedia application and generating an application starting message, wherein the application starting message comprises user identification information, information requesting the specified data and information requesting the application advertisement data.
In the foregoing solution, the first monitoring module is further configured to send a second request message to the server when it is not monitored that the played designated data is triggered, where the second request message includes information requesting multimedia resource data;
the receiving module is further configured to receive the multimedia resource data;
the playing module is further configured to play the multimedia resource data after the application advertisement data is played.
The embodiment of the invention also provides a multimedia resource playing device, which is applied to a server, wherein the server is connected with a terminal, and the device comprises: the device comprises a first receiving module, a first obtaining module, a sending module, a second receiving module and a second obtaining module; wherein,
the first receiving module is used for receiving user identification information sent by the terminal after the multimedia application is started;
the first acquisition module is used for acquiring specified data and application advertisement data according to the user identification information;
the sending module is used for sending the specified data and the application advertisement data to the terminal;
the second receiving module is configured to receive a first request message sent by the terminal when it is monitored that the played designated data is triggered, where the first request message includes identification information of the triggered designated data;
and the second acquisition module is used for acquiring the appointed multimedia resource data corresponding to the triggered appointed data and sending the appointed multimedia resource data to the terminal.
In the foregoing solution, the first obtaining module is specifically configured to:
acquiring a historical operating record of the user on the multimedia application according to the user identification information;
determining appointed multimedia resource data according to the historical operation record;
and acquiring the specified data corresponding to the specified multimedia resource data.
In the above scheme, the specified data includes at least one of name data, picture data, barrage data, and comment data in the specified multimedia resource data.
In the above scheme, the historical operation record includes at least one of a historical click record, a historical sharing record and a historical comment record;
the first obtaining module is specifically configured to: determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records;
determining the designated multimedia asset data based on the determined multimedia asset data.
In the foregoing solution, the first obtaining module is specifically configured to:
and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
In the above scheme, the second receiving module is further configured to receive a second request message sent by the terminal when the terminal does not monitor that the played designated data is triggered, where the second request message includes information requesting multimedia resource data;
the second obtaining module is further configured to obtain the multimedia resource data and send the multimedia resource data to the terminal.
An embodiment of the present invention further provides a storage medium, where an executable program is stored on the storage medium, and when the executable program is executed by a processor, the steps of any one of the foregoing multimedia resource playing methods are implemented.
The embodiment of the invention also provides a multimedia resource playing device, which comprises a memory, a processor and an executable program which is stored on the memory and can be run by the processor, wherein the processor executes the steps of any one of the multimedia resource playing methods when running the executable program.
An embodiment of the present invention further provides a storage medium, where an executable program is stored on the storage medium, and when the executable program is executed by a processor, the steps of any one of the foregoing multimedia resource playing methods are implemented.
The embodiment of the invention also provides a multimedia resource playing device, which comprises a memory, a processor and an executable program which is stored on the memory and can be run by the processor, wherein the processor executes the steps of any one of the multimedia resource playing methods when running the executable program.
According to the multimedia resource playing method, the multimedia resource playing device and the multimedia resource playing storage medium, after the multimedia application is started, designated data and application advertisement data are obtained; playing the specified data and the application advertisement data; when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data; receiving designated multimedia resource data corresponding to the triggered designated data; and after the application advertisement data is played, playing the appointed multimedia resource data. Therefore, the selection efficiency of the user on the multimedia resources can be improved, and the user experience is further improved.
Furthermore, the appointed data is played in a scroll bar mode or a picture switching mode while the advertisement is played, so that the user can select the appointed data in the advertisement playing time, the multimedia resource data required by the user can be played immediately after the advertisement data is played, the selection time and the waiting time of the user are shortened, and the user experience is improved.
Drawings
Fig. 1 is a schematic flowchart illustrating an implementation process of a multimedia resource playing method according to an embodiment of the present invention;
fig. 2 is an entity interaction diagram corresponding to a multimedia resource playing method according to an embodiment of the present invention;
fig. 3 is a schematic flow chart illustrating an implementation of a multimedia resource playing method according to a second embodiment of the present invention;
fig. 4 is a schematic flowchart illustrating a specific implementation process of a multimedia resource playing method according to a third embodiment of the present invention;
fig. 5 is a schematic flowchart illustrating a specific implementation process of a multimedia resource playing method according to a fourth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a multimedia resource playing apparatus according to a fifth embodiment of the present invention;
fig. 7 is a schematic diagram of a hardware structure of a multimedia resource playing apparatus according to a sixth embodiment of the present invention;
fig. 8 is a schematic structural diagram of a multimedia resource playing apparatus according to a seventh embodiment of the present invention;
fig. 9 is a schematic diagram of a hardware structure of a multimedia resource playing apparatus according to an eighth embodiment of the present invention.
Detailed Description
So that the manner in which the features and aspects of the embodiments of the present invention can be understood in detail, a more particular description of the embodiments of the invention, briefly summarized above, may be had by reference to the embodiments, some of which are illustrated in the appended drawings.
In the embodiment of the present invention, the terminal may include, but is not limited to: mobile phone, tablet, palm computer and other electronic equipment.
As shown in fig. 1, a schematic flow chart of an implementation of a multimedia resource playing method according to an embodiment of the present invention is applied to a terminal, and the terminal is connected to a server; as shown in fig. 1, the multimedia resource playing method of the present embodiment includes the following steps:
step 101: and after the multimedia application is started, acquiring the specified data and the application advertisement data.
Here, the designation data and the application advertisement data may be acquired locally from the terminal, or may be transmitted from a server corresponding to the terminal.
In practical application, referring to fig. 2, a user may view a corresponding multimedia resource through a multimedia application on a terminal, where the user may perform a triggering operation, such as a click operation, on the application after opening the multimedia application on the terminal, and when monitoring that the multimedia application is triggered, the terminal opens the multimedia application and generates an application opening message, where the application opening message includes user identification information, information requesting for specifying data, and information requesting for application advertisement data, and sends the application opening message to a server corresponding to the terminal.
And after receiving the application opening message, the server acquires the specified data and the application advertisement data according to the user identification information and sends the specified data and the application advertisement data to the terminal.
Specifically, after receiving an application opening message sent by a terminal, a server may obtain user identification information from the application opening message; acquiring a historical operation record of the multimedia application by the user according to the user identification information, wherein the historical operation record comprises at least one of a historical click record, a historical sharing record and a historical comment record; after the historical operation records of the user are obtained, the server can determine the content concerned by the user according to the multimedia resource data with the highest click rate in the historical click records of the user, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records; determining specified multimedia resource data according to the multimedia resource data with the highest click rate, the highest sharing rate and/or the highest comment rate of all the users using the multimedia application to the content concerned by the users; and acquiring at least one of name data, picture data with the largest playing times and/or pop-up screen number, pop-up screen data with the largest attention and/or appearance times, and comment data with the largest attention and/or appearance times in the specified multimedia resource data, and determining the acquired data as the specified data, wherein the attention can refer to the like, collection and the like of the user.
Here, the designation data may include at least one of name data, picture data, bullet screen data, comment data in the designated multimedia resource data.
For example, if there are many click records for watching a horror movie in the historical click records of the user, it may be determined that the user is more concerned with the horror movie, and if there are many shares of videos, movie reviews, and the like of foreign movies in the share records of the user, it may be determined that the user is more concerned with the foreign movie, and if there are many reviews of the current popular content in the review records of the user, it may be determined that the user is more concerned with the current popular content, and therefore, it is determined that the content concerned by the user includes the horror movie, the foreign movie, and the current popular content according to the historical operation records of the user; then, click times, sharing times, comment times and the like of all horror movies, foreign movies and current popular contents which are concerned by the user using the multimedia application user can be obtained, and the most popular multimedia resource data in the contents concerned by the user, namely the multimedia resource data with the most corresponding click times, sharing times and comment times, are determined from the obtained data, so that the server can determine the most popular multimedia resource data as the designated multimedia resource data, and here, the horror movies can be determined as the designated multimedia resource data; at least one of the name data, the picture data with the largest number of playing times and/or bullet screens, the bullet screen data with the largest attention and/or occurrence times, and the comment data with the largest attention and/or occurrence times in the horror movie is obtained, and the obtained data are determined as specified data when the name data and the bullet screen data with the larger attention times of the horror movie are obtained, wherein the attention can refer to approval, collection and the like of a user.
Step 102: and playing the specified data and the application advertisement data.
Here, after acquiring the designation data and the application advertisement data, the terminal may play the designation data and the application advertisement data at the same time.
When the specified data comprise at least one of name data, bullet screen data and comment data in the specified multimedia resource data, the terminal plays the specified data in a scroll bar mode; or when the specified data is picture data in the specified multimedia resource data, the terminal plays the specified data in a picture switching mode.
Here, the designated data and the application advertisement data are played simultaneously, which can be implemented by using the existing technology, and therefore, the present embodiment is not described herein again.
Step 103: when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data.
Specifically, the terminal may monitor a triggering operation of a user when playing specified data and applying advertisement data, and send a first request message to the server when it is monitored that the user performs the triggering operation on the specified data, such as a click operation, where the first request message includes identification information of the triggered specified data, where the identification information of the specified data may be used to uniquely identify the specified data, and in one example, the identification information of the specified data may be the specified data itself.
And after receiving the first request message, the server acquires the appointed multimedia resource data corresponding to the triggered appointed data and sends the appointed multimedia resource data to the terminal.
For example, when the terminal plays the designated data and the application advertisement data, assuming that the played designated data is name data of a horror movie a and a foreign movie B and some bullet screen data with a large number of attention, and when the terminal monitors that the user clicks one bullet screen data of the horror movie a, the terminal sends a first request message to the server, where the first request message includes the clicked one bullet screen data of the horror movie a; and after receiving the first request message, the server acquires related multimedia resource data corresponding to the clicked terrorist movie A barrage data and sends the multimedia resource data to the terminal.
Step 104: receiving designated multimedia resource data corresponding to the triggered designated data.
Step 105: and after the application advertisement data is played, playing the appointed multimedia resource data.
In practical application, when the terminal does not monitor that the played designated data is triggered, sending a second request message to the server, wherein the second request message comprises information for requesting multimedia resource data; after receiving the second request message, the server acquires multimedia resource data and sends the multimedia resource data to the terminal, wherein the multimedia resource data can be the multimedia resource data of the first page of the multimedia application; and the terminal receives the multimedia resource data and plays the multimedia resource data after the application advertisement data is played.
The following describes an implementation process of a multimedia resource playing method according to a second embodiment of the present invention.
Fig. 3 is a schematic view of an implementation flow of a multimedia resource playing method according to a second embodiment of the present invention, where the embodiment is applied to a server, and the server is connected to a terminal; as shown in fig. 3, the multimedia resource playing method of the present embodiment includes the following steps:
step 301: and receiving user identification information sent by the terminal after the multimedia application is started.
Here, the application opening message transmitted by the receiving terminal after the multimedia application is opened includes user identification information, information requesting for specifying data, and information requesting for application advertisement data.
In practical application, a user can view corresponding multimedia resources through a multimedia application on a terminal, wherein the user can perform triggering operation such as click operation on the application after opening the multimedia application on the terminal, the terminal opens the multimedia application when monitoring that the multimedia application is triggered, generates an application opening message, and the application opening message includes user identification information, information requesting for specified data and information requesting for application advertisement data, and sends the application opening message to a server corresponding to the terminal.
And 302, acquiring specified data and application advertisement data according to the user identification information.
In this step, after receiving the application opening message, the server acquires the specified data and the application advertisement data according to the user identification information.
Specifically, after receiving an application opening message sent by a terminal, a server may obtain user identification information from the application opening message; acquiring a historical operation record of the multimedia application by the user according to the user identification information, wherein the historical operation record comprises at least one of a historical click record, a historical sharing record and a historical comment record; after the historical operation records of the user are obtained, the server can determine the content concerned by the user according to the multimedia resource data with the highest click rate in the historical click records of the user, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records; determining specified multimedia resource data according to the multimedia resource data with the highest click rate, the highest sharing rate and/or the highest comment rate of all the users using the multimedia application to the content concerned by the users; and acquiring at least one of name data, picture data with the largest playing times and/or pop-up screen number, pop-up screen data with the largest attention and/or appearance times, and comment data with the largest attention and/or appearance times in the specified multimedia resource data, and determining the acquired data as the specified data, wherein the attention can refer to the like, collection and the like of the user.
Here, the designation data may include at least one of name data, picture data, bullet screen data, comment data in the designated multimedia resource data.
For example, if there are many click records for watching a horror movie in the historical click records of the user, it may be determined that the user is more concerned with the horror movie, and if there are many shares of videos, movie reviews, and the like of foreign movies in the share records of the user, it may be determined that the user is more concerned with the foreign movie, and if there are many reviews of the current popular content in the review records of the user, it may be determined that the user is more concerned with the current popular content, and therefore, it is determined that the content concerned by the user includes the horror movie, the foreign movie, and the current popular content according to the historical operation records of the user; then, click times, sharing times, comment times and the like of all horror movies, foreign movies and current popular contents which are concerned by the user using the multimedia application user can be obtained, and the most popular multimedia resource data in the contents concerned by the user, namely the multimedia resource data with the most corresponding click times, sharing times and comment times, are determined from the obtained data, so that the server can determine the most popular multimedia resource data as the designated multimedia resource data, and here, the horror movies can be determined as the designated multimedia resource data; at least one of the name data, the picture data with the largest number of playing times and/or bullet screens, the bullet screen data with the largest attention and/or occurrence times, and the comment data with the largest attention and/or occurrence times in the horror movie is obtained, and the obtained data are determined as specified data when the name data and the bullet screen data with the larger attention times of the horror movie are obtained, wherein the attention can refer to approval, collection and the like of a user.
Step 303: and sending the specified data and the application advertisement data to the terminal.
Step 304: receiving a first request message sent by the terminal when the terminal monitors that the played designated data is triggered, wherein the first request message comprises the identification information of the triggered designated data.
Specifically, the terminal may monitor a triggering operation of a user when playing specified data and applying advertisement data, and send a first request message to the server when it is monitored that the user performs the triggering operation on the specified data, such as a click operation, where the first request message includes identification information of the triggered specified data, where the identification information of the specified data may be used to uniquely identify the specified data, and in one example, the identification information of the specified data may be the specified data itself.
Step 305: and acquiring appointed multimedia resource data corresponding to the triggered appointed data, and sending the appointed multimedia resource data to the terminal.
In this step, after receiving the first request message, the server acquires the specified multimedia resource data corresponding to the triggered specified data, and sends the specified multimedia resource data to the terminal.
For example, when the terminal plays the designated data and the application advertisement data, assuming that the played designated data is name data of a horror movie a and a foreign movie B and some bullet screen data with a large number of attention, and when the terminal monitors that the user clicks one bullet screen data of the horror movie a, the terminal sends a first request message to the server, where the first request message includes the clicked one bullet screen data of the horror movie a; and after receiving the first request message, the server acquires related multimedia resource data corresponding to the clicked terrorist movie A barrage data and sends the multimedia resource data to the terminal.
In practical application, when the terminal does not monitor that the played designated data is triggered, sending a second request message to the server, wherein the second request message comprises information for requesting multimedia resource data; after receiving the second request message, the server acquires multimedia resource data and sends the multimedia resource data to the terminal, wherein the multimedia resource data can be the multimedia resource data of the first page of the multimedia application; and the terminal receives the multimedia resource data and plays the multimedia resource data after the application advertisement data is played.
The following describes a specific implementation process of the third multimedia resource playing method according to the embodiment of the present invention.
Fig. 4 is a schematic view of a specific implementation flow of a multimedia resource playing method according to a third embodiment of the present invention, in this embodiment, a terminal interacts with a server, and the terminal monitors that the played designated data is triggered; as shown in fig. 4, the multimedia resource playing method of the present embodiment includes the following steps:
step 401: and after the multimedia application is started, generating an application starting message.
In practical application, a user can view corresponding multimedia resources through a multimedia application on a terminal, wherein the user can perform triggering operation such as click operation on the application after opening the multimedia application on the terminal, the terminal opens the multimedia application when monitoring that the multimedia application is triggered, generates an application opening message, and the application opening message includes user identification information, information requesting for specified data and information requesting for application advertisement data, and sends the application opening message to a server corresponding to the terminal.
Step 402: and sending an application opening message.
Step 403: and acquiring user identification information from the application starting message, and acquiring the historical operation record of the user on the multimedia application according to the user identification information.
Here, the historical operation record includes at least one of a historical click record, a historical sharing record, and a historical comment record.
Step 404: and determining the content concerned by the user according to the historical operation record of the user.
Specifically, after the historical operation records of the user are obtained, the server may determine the content of interest of the user according to the multimedia resource data with the highest click rate in the historical click records of the user, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records.
Step 405: and determining the designated multimedia resource data according to the content concerned by the user.
Specifically, the server determines the specified multimedia resource data according to the multimedia resource data with the highest click rate, the highest sharing rate and/or the highest comment rate of all the users using the multimedia application to the content concerned by the users.
Step 406: acquiring specified data corresponding to specified multimedia resource data, wherein the specified data can comprise at least one of name data, picture data, barrage data and comment data in the specified multimedia resource data.
Specifically, the server acquires at least one of name data, picture data with the largest number of playing times and/or bullet screens, bullet screen data with the largest attention and/or occurrence times, and comment data with the largest attention and/or occurrence times in the specified multimedia resource data, and determines the acquired data as the specified data, wherein the attention can refer to praise, collection, and the like of the user.
Step 407: and acquiring application advertisement data according to the user identification information.
Step 408: the specified data and the application advertisement data are transmitted.
Step 409: specified data and application advertisement data are obtained.
Here, the designation data and the application advertisement data may be acquired locally from the terminal, or may be transmitted from a server corresponding to the terminal.
Step 410: the specified data and the application advertisement data are played.
Here, after acquiring the designation data and the application advertisement data, the terminal may play the designation data and the application advertisement data at the same time.
When the specified data comprise at least one of name data, bullet screen data and comment data in the specified multimedia resource data, the terminal plays the specified data in a scroll bar mode; or when the specified data is picture data in the specified multimedia resource data, the terminal plays the specified data in a picture switching mode.
Here, the designated data and the application advertisement data are played simultaneously, which can be implemented by using the existing technology, and therefore, the present embodiment is not described herein again.
Step 411: when the fact that the played designated data is triggered is monitored, a first request message is generated, and the first request message comprises identification information of the triggered designated data.
Specifically, the terminal may monitor a triggering operation of a user when playing specified data and applying advertisement data, and generate a first request message when it is monitored that the user performs the triggering operation on the specified data, such as a click operation, where the first request message includes identification information of the triggered specified data, where the identification information of the specified data may be used to uniquely identify the specified data, and in one example, the identification information of the specified data may be the specified data itself.
Step 412: a first request message is sent.
And the terminal sends the generated first request message to the server.
Step 413: and receiving the first request message, and acquiring the appointed multimedia resource data corresponding to the triggered appointed data.
Step 414: and transmitting the specified multimedia resource data.
And the server sends the acquired appointed multimedia resource data corresponding to the triggered appointed data to the terminal.
Step 415: specified multimedia asset data is received.
Step 416: and after the application advertisement data is played, playing the appointed multimedia resource data.
The following describes a specific implementation process of the fourth multimedia resource playing method according to the embodiment of the present invention.
Fig. 5 is a schematic view of a specific implementation flow of a multimedia resource playing method according to a fourth embodiment of the present invention, in this embodiment, a terminal interacts with a server, and specified data that is not monitored by the terminal is triggered; as shown in fig. 5, the multimedia resource playing method of the present embodiment includes the following steps:
step 501: and after the multimedia application is started, generating an application starting message.
In practical application, a user can view corresponding multimedia resources through a multimedia application on a terminal, wherein the user can perform triggering operation such as click operation on the application after opening the multimedia application on the terminal, the terminal opens the multimedia application when monitoring that the multimedia application is triggered, generates an application opening message, and the application opening message includes user identification information, information requesting for specified data and information requesting for application advertisement data, and sends the application opening message to a server corresponding to the terminal.
Step 502: and sending an application opening message.
Step 503: and acquiring user identification information from the application starting message, and acquiring the historical operation record of the user on the multimedia application according to the user identification information.
Here, the historical operation record includes at least one of a historical click record, a historical sharing record, and a historical comment record.
Step 504: and determining the content concerned by the user according to the historical operation record of the user.
Specifically, after the historical operation records of the user are obtained, the server may determine the content of interest of the user according to the multimedia resource data with the highest click rate in the historical click records of the user, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records.
Step 505: and determining the designated multimedia resource data according to the content concerned by the user.
Specifically, the server determines the specified multimedia resource data according to the multimedia resource data with the highest click rate, the highest sharing rate and/or the highest comment rate of all the users using the multimedia application to the content concerned by the users.
Step 506: acquiring specified data corresponding to specified multimedia resource data, wherein the specified data can comprise at least one of name data, picture data, barrage data and comment data in the specified multimedia resource data.
Specifically, the server acquires at least one of name data, picture data with the largest number of playing times and/or bullet screens, bullet screen data with the largest attention and/or occurrence times, and comment data with the largest attention and/or occurrence times in the specified multimedia resource data, and determines the acquired data as the specified data, wherein the attention can refer to praise, collection, and the like of the user.
Step 507: and acquiring application advertisement data according to the user identification information.
Step 508: and sending the acquired specified data and the application advertisement data to the terminal.
Step 509: specified data and application advertisement data are obtained.
Here, the designation data and the application advertisement data may be acquired locally from the terminal, or may be transmitted from a server corresponding to the terminal.
Step 510: the specified data and the application advertisement data are played.
Here, after acquiring the designation data and the application advertisement data, the terminal may play the designation data and the application advertisement data at the same time.
When the specified data comprise at least one of name data, bullet screen data and comment data in the specified multimedia resource data, the terminal plays the specified data in a scroll bar mode; or when the specified data is picture data in the specified multimedia resource data, the terminal plays the specified data in a picture switching mode.
Here, the designated data and the application advertisement data are played simultaneously, which can be implemented by using the existing technology, and therefore, the present embodiment is not described herein again.
Step 511: and when the situation that the played designated data is triggered is not monitored, generating a second request message, wherein the second request message comprises information for requesting multimedia resource data.
Specifically, when the terminal does not monitor that the played designated data is triggered, a second request message is generated, where the second request message includes information requesting multimedia resource data.
Step 512: a second request message is sent.
And the terminal sends the generated second request message to the server.
Step 513: and receiving the second request message and acquiring the multimedia resource data.
And after receiving the second request message, the server acquires multimedia resource data, wherein the multimedia resource data can be the multimedia resource data of the first page of the multimedia application.
Step 514: and transmitting the multimedia resource data.
And the server sends the acquired multimedia resource data to the terminal.
Step 515: multimedia resource data is received.
Step 516: and after the application advertisement data is played, the multimedia resource data is played.
To implement the foregoing method, a fifth embodiment of the present invention further provides a multimedia resource playing apparatus, as shown in fig. 6, where the apparatus is applied to a terminal, the terminal is connected to a server, and the apparatus includes: an acquisition module 601, a playing module 602, a first monitoring module 603, and a receiving module 604; wherein,
the obtaining module 601 is configured to obtain the specified data and the application advertisement data after the multimedia application is started.
Here, the designation data includes at least one of name data, picture data, bullet screen data, comment data in the designated multimedia resource data.
The playing module 602 is configured to play the specified data and the application advertisement data.
The playing module 602 is specifically configured to play the specified data in a form of a scroll bar when the specified data includes at least one of name data, bullet screen data, and comment data in the specified multimedia resource data; or,
and when the specified data is picture data in the specified multimedia resource data, playing the specified data in a picture switching mode.
The first monitoring module 603 is configured to send a first request message to the server when it is monitored that the played designated data is triggered, where the first request message includes identification information of the triggered designated data.
The receiving module 604 is configured to receive the specified multimedia resource data corresponding to the triggered specified data.
The playing module 602 is further configured to play the specified multimedia resource data after the application advertisement data is played.
The apparatus further comprises a second monitoring module 605, an opening module 606; wherein,
the second monitoring module 605 is configured to trigger the starting module when it is monitored that the multimedia application is triggered.
The starting module 606 is configured to start the multimedia application and generate an application starting message, where the application starting message includes user identification information, information requesting the specified data, and information requesting the application advertisement data.
The first monitoring module 603 is further configured to send a second request message to the server when it is not monitored that the played designated data is triggered, where the second request message includes information requesting multimedia resource data.
The receiving module 604 is further configured to receive the multimedia resource data.
The playing module 602 is further configured to play the multimedia resource data after the application advertisement data is played.
In practical applications, the obtaining module 601, the playing module 602, the first monitoring module 603, the receiving module 604, the second monitoring module 605, and the opening module 606 may be implemented by a Central Processing Unit (CPU), a microprocessor Unit (MPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), or the like on the terminal.
It should be noted that: in the multimedia resource playing apparatus provided in the foregoing embodiment, when playing the multimedia resource, only the division of the program modules is exemplified, and in practical applications, the processing allocation may be completed by different program modules according to needs, that is, the internal structure of the apparatus may be divided into different program modules to complete all or part of the processing described above. In addition, the multimedia resource playing apparatus and the multimedia resource playing method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.
In order to implement the foregoing method, an embodiment of the present invention further provides another multimedia resource playing apparatus, which is applied to a terminal side, and includes a memory, a processor, and an executable program stored on the memory and capable of being executed by the processor, where when the processor executes the executable program, the following operations are performed:
after the multimedia application is started, acquiring specified data and application advertisement data;
playing the specified data and the application advertisement data;
when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data;
receiving designated multimedia resource data corresponding to the triggered designated data;
and after the application advertisement data is played, playing the appointed multimedia resource data.
The processor is further configured to, when running the executable program, perform the following:
and when the multimedia application is monitored to be triggered, starting the multimedia application and generating an application starting message, wherein the application starting message comprises user identification information, information requesting the specified data and information requesting the application advertisement data.
The processor is further configured to, when running the executable program, perform the following:
when the specific data which are played are not monitored to be triggered, sending a second request message to the server, wherein the second request message comprises information for requesting multimedia resource data;
receiving the multimedia resource data;
and after the application advertisement data is played, playing the multimedia resource data.
The following takes the multimedia resource playing apparatus as a terminal for playing multimedia resources as an example, and further describes the hardware structure of the multimedia resource playing apparatus.
Fig. 7 is a schematic diagram of a hardware structure of a multimedia resource playing apparatus according to an embodiment of the present invention, which is applied to a terminal side, and the multimedia resource playing apparatus 700 shown in fig. 7 includes: at least one processor 701, memory 702, user interface 703, and at least one network interface 704. The various components of the multimedia asset playback device 700 are coupled together by a bus system 705. It is understood that the bus system 705 is used to enable communications among the components. The bus system 705 includes a power bus, a control bus, and a status signal bus in addition to a data bus. But for clarity of illustration the various busses are labeled in figure 7 as the bus system 705.
The user interface 703 may include, among other things, a display, a keyboard, a mouse, a trackball, a click wheel, a key, a button, a touch pad, or a touch screen.
It will be appreciated that the memory 702 can be either volatile memory or nonvolatile memory, and can include both volatile and nonvolatile memory.
The memory 702 in the embodiment of the present invention is used to store various types of data to support the operation of the multimedia asset playback device 700. Examples of such data include: any computer program for operating on the multimedia asset playback device 700, such as executable program 7021, may be included in executable program 7021 for implementing methods according to embodiments of the present invention.
The method disclosed in the above embodiments of the present invention may be applied to the processor 701, or implemented by the processor 701. The processor 701 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be implemented by integrated logic circuits of hardware or instructions in the form of software in the processor 701. The processor 701 described above may be a general purpose processor, a DSP, or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like. The processor 701 may implement or perform the methods, steps, and logic blocks disclosed in embodiments of the present invention. A general purpose processor may be a microprocessor or any conventional processor or the like. The steps of the method disclosed by the embodiment of the invention can be directly implemented by a hardware decoding processor, or can be implemented by combining hardware and software modules in the decoding processor. The software modules may be located in a storage medium located in the memory 702, and the processor 701 may read the information in the memory 702 and perform the steps of the aforementioned methods in conjunction with its hardware.
In an exemplary embodiment, an embodiment of the present invention further provides a storage medium applied to a terminal side, where the storage medium stores an executable program, and when the executable program is executed by a processor 701 of a multimedia resource playing apparatus 700, the storage medium performs the following operations:
after the multimedia application is started, acquiring specified data and application advertisement data;
playing the specified data and the application advertisement data;
when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data;
receiving designated multimedia resource data corresponding to the triggered designated data;
and after the application advertisement data is played, playing the appointed multimedia resource data.
When the executable program is executed by the processor 701 of the multimedia resource playing apparatus 700, the following operations are further performed:
and when the multimedia application is monitored to be triggered, starting the multimedia application and generating an application starting message, wherein the application starting message comprises user identification information, information requesting the specified data and information requesting the application advertisement data.
When the executable program is executed by the processor 701 of the multimedia resource playing apparatus 700, the following operations are further performed:
when the specific data which are played are not monitored to be triggered, sending a second request message to the server, wherein the second request message comprises information for requesting multimedia resource data;
receiving the multimedia resource data;
and after the application advertisement data is played, playing the multimedia resource data.
To implement the foregoing method, a seventh embodiment of the present invention further provides a multimedia resource playing apparatus, as shown in fig. 8, where the apparatus is applied to a server, the server is connected to a terminal, and the apparatus includes: a first receiving module 801, a first obtaining module 802, a sending module 803, a second receiving module 804 and a second obtaining module 805; wherein,
the first receiving module 801 is configured to receive user identification information sent by the terminal after the multimedia application is started.
The first obtaining module 802 is configured to obtain the specified data and the application advertisement data according to the user identification information.
Here, the designation data includes at least one of name data, picture data, bullet screen data, comment data in the designated multimedia resource data.
The first obtaining module 802 is specifically configured to: acquiring a historical operating record of the user on the multimedia application according to the user identification information; determining appointed multimedia resource data according to the historical operation record; and acquiring the specified data corresponding to the specified multimedia resource data.
Here, the historical operation records comprise at least one of historical click records, historical sharing records and historical comment records;
the first obtaining module 802 is specifically configured to: determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records; determining the designated multimedia asset data based on the determined multimedia asset data.
The first obtaining module 802 is specifically configured to: and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
The sending module 803 is configured to send the specific data and the application advertisement data to the terminal.
The second receiving module 804 is configured to receive a first request message sent by the terminal when it is monitored that the played designated data is triggered, where the first request message includes identification information of the triggered designated data.
The second obtaining module 805 is configured to obtain the specified multimedia resource data corresponding to the triggered specified data, and send the specified multimedia resource data to the terminal.
The second receiving module 805 is further configured to receive a second request message sent by the terminal when it is not monitored that the played designated data is triggered, where the second request message includes information requesting multimedia resource data.
The second obtaining module 805 is further configured to obtain the multimedia resource data, and send the multimedia resource data to the terminal.
In practical applications, the first receiving module 801, the first obtaining module 802, the sending module 803, the second receiving module 804, and the second obtaining module 805 may all be implemented by a CPU, an MPU, a DSP, or an FPGA located on a server.
It should be noted that: in the multimedia resource playing apparatus provided in the foregoing embodiment, when playing the multimedia resource, only the division of the program modules is exemplified, and in practical applications, the processing allocation may be completed by different program modules according to needs, that is, the internal structure of the apparatus may be divided into different program modules to complete all or part of the processing described above. In addition, the multimedia resource playing apparatus and the multimedia resource playing method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.
In order to implement the foregoing method, an embodiment of the present invention further provides another multimedia resource playing apparatus, which is applied to a server side, and includes a memory, a processor, and an executable program stored on the memory and capable of being executed by the processor, where when the processor executes the executable program, the following operations are performed:
receiving user identification information sent by a terminal after a multimedia application is started;
acquiring specified data and application advertisement data according to the user identification information;
sending the specified data and the application advertisement data to the terminal;
receiving a first request message sent by the terminal when monitoring that the played designated data is triggered, wherein the first request message comprises identification information of the triggered designated data;
and acquiring appointed multimedia resource data corresponding to the triggered appointed data, and sending the appointed multimedia resource data to the terminal.
The processor is further configured to, when running the executable program, perform the following:
acquiring a historical operating record of the user on the multimedia application according to the user identification information;
determining appointed multimedia resource data according to the historical operation record;
and acquiring the specified data corresponding to the specified multimedia resource data.
The processor is further configured to, when running the executable program, perform the following:
determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records;
determining the designated multimedia asset data based on the determined multimedia asset data.
The processor is further configured to, when running the executable program, perform the following:
and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
The processor is further configured to, when running the executable program, perform the following:
receiving a second request message sent by the terminal when the terminal does not monitor that the played designated data is triggered, wherein the second request message comprises information of requesting multimedia resource data;
and acquiring the multimedia resource data and sending the multimedia resource data to the terminal.
The following takes the multimedia resource playing apparatus as a server for playing multimedia resources as an example, and further describes the hardware structure of the multimedia resource playing apparatus.
Fig. 9 is a schematic diagram of a hardware structure of a multimedia resource playing apparatus according to an embodiment of the present invention, which is applied to a server side, and the multimedia resource playing apparatus 900 shown in fig. 9 includes: at least one processor 901, memory 902, and at least one network interface 903. The various components of the multimedia asset playback device 900 are coupled together by a bus system 904. It is understood that the bus system 904 is used to enable communications among the components. The bus system 904 includes a power bus, a control bus, and a status signal bus in addition to a data bus. But for clarity of illustration the various buses are labeled as bus system 904 in figure 9.
It will be appreciated that the memory 902 can be either volatile memory or nonvolatile memory, and can include both volatile and nonvolatile memory.
The memory 902 in the present embodiment is used to store various types of data to support the operation of the multimedia asset playback device 900. Examples of such data include: any computer program for operating on multimedia asset playback device 900, such as executable program 9021, may be included in executable program 9021 to implement methods of embodiments of the present invention.
The method disclosed in the above embodiments of the present invention may be applied to the processor 901, or implemented by the processor 901. The processor 901 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be implemented by integrated logic circuits of hardware or instructions in the form of software in the processor 901. The processor 901 described above may be a general purpose processor, a DSP, or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like. Processor 901 may implement or perform the methods, steps, and logic blocks disclosed in embodiments of the present invention. A general purpose processor may be a microprocessor or any conventional processor or the like. The steps of the method disclosed by the embodiment of the invention can be directly implemented by a hardware decoding processor, or can be implemented by combining hardware and software modules in the decoding processor. The software modules may be located in a storage medium located in the memory 902, and the processor 901 reads the information in the memory 902 and performs the steps of the aforementioned methods in combination with its hardware.
In an exemplary embodiment, an embodiment of the present invention further provides a storage medium applied to a server side, where the storage medium stores an executable program, and when the executable program is executed by the processor 901 of the multimedia resource playing apparatus 900, the storage medium performs the following operations:
receiving user identification information sent by a terminal after a multimedia application is started;
acquiring specified data and application advertisement data according to the user identification information;
sending the specified data and the application advertisement data to the terminal;
receiving a first request message sent by the terminal when monitoring that the played designated data is triggered, wherein the first request message comprises identification information of the triggered designated data;
and acquiring appointed multimedia resource data corresponding to the triggered appointed data, and sending the appointed multimedia resource data to the terminal.
When the executable program is executed by the processor 901 of the multimedia resource playing apparatus 900, the following operations are also performed:
acquiring a historical operating record of the user on the multimedia application according to the user identification information;
determining appointed multimedia resource data according to the historical operation record;
and acquiring the specified data corresponding to the specified multimedia resource data.
When the executable program is executed by the processor 901 of the multimedia resource playing apparatus 900, the following operations are also performed:
determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records;
determining the designated multimedia asset data based on the determined multimedia asset data.
When the executable program is executed by the processor 901 of the multimedia resource playing apparatus 900, the following operations are also performed:
and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
When the executable program is executed by the processor 901 of the multimedia resource playing apparatus 900, the following operations are also performed:
receiving a second request message sent by the terminal when the terminal does not monitor that the played designated data is triggered, wherein the second request message comprises information of requesting multimedia resource data;
and acquiring the multimedia resource data and sending the multimedia resource data to the terminal.
According to the multimedia resource playing method, the multimedia resource playing device and the multimedia resource playing storage medium, after the multimedia application is started, designated data and application advertisement data are obtained; playing the specified data and the application advertisement data; when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data; receiving designated multimedia resource data corresponding to the triggered designated data; and after the application advertisement data is played, playing the appointed multimedia resource data. Therefore, the selection efficiency of the user on the multimedia resources can be improved, and the user experience is further improved.
Furthermore, the specified data is played in a scroll bar mode or a picture switching mode while the advertisement is played, so that the user can select the specified data in the advertisement playing time, and the selection time of the user is shortened.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or executable program product. Accordingly, the present invention may take the form of a hardware embodiment, a software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of an executable program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and executable program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by executable program instructions. These executable program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor with reference to a programmable data processing apparatus to produce a machine, such that the instructions, which execute via the computer or processor with reference to the programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These executable program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These executable program instructions may also be loaded onto a computer or reference programmable data processing apparatus to cause a series of operational steps to be performed on the computer or reference programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or reference programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only exemplary of the present invention and should not be taken as limiting the scope of the present invention, and any modifications, equivalents, improvements, etc. that are within the spirit and principle of the present invention should be included in the present invention.

Claims (26)

1. A multimedia resource playing method is applied to a terminal, the terminal is connected with a server, and the method comprises the following steps:
after the multimedia application is started, acquiring specified data and application advertisement data;
playing the specified data and the application advertisement data;
when it is monitored that the played designated data is triggered, sending a first request message to the server, wherein the first request message comprises identification information of the triggered designated data;
receiving designated multimedia resource data corresponding to the triggered designated data;
and after the application advertisement data is played, playing the appointed multimedia resource data.
2. The method according to claim 1, wherein the specified data includes at least one of name data, picture data, bullet screen data, and comment data in the specified multimedia resource data.
3. The method according to claim 2, wherein when the specified data includes at least one of name data, bullet screen data, and comment data in the specified multimedia resource data, the playing the specified data includes playing the specified data in a scroll bar form; or,
and when the specified data is picture data in the specified multimedia resource data, the playing of the specified data comprises playing the specified data in a picture switching mode.
4. The method of claim 1, wherein before the multimedia application is started, the method further comprises:
and when the multimedia application is monitored to be triggered, starting the multimedia application and generating an application starting message, wherein the application starting message comprises user identification information, information requesting the specified data and information requesting the application advertisement data.
5. The method of claim 1, wherein after the playing the specified data and the application advertisement data, the method further comprises:
when the specific data which are played are not monitored to be triggered, sending a second request message to the server, wherein the second request message comprises information for requesting multimedia resource data;
receiving the multimedia resource data;
and after the application advertisement data is played, playing the multimedia resource data.
6. A multimedia resource playing method is applied to a server, the server is connected with a terminal, and the method comprises the following steps:
receiving user identification information sent by the terminal after the multimedia application is started;
acquiring specified data and application advertisement data according to the user identification information;
sending the specified data and the application advertisement data to the terminal so that the terminal can play the specified data and the application advertisement data at the same time;
receiving a first request message sent by the terminal when monitoring that the played designated data is triggered, wherein the first request message comprises identification information of the triggered designated data;
and acquiring appointed multimedia resource data corresponding to the triggered appointed data, and sending the appointed multimedia resource data to the terminal so that the terminal plays the appointed multimedia resource data after the application advertisement data is played.
7. The method of claim 6, wherein the obtaining specified data according to the user identification information comprises:
acquiring a historical operating record of the user on the multimedia application according to the user identification information;
determining appointed multimedia resource data according to the historical operation record;
and acquiring the specified data corresponding to the specified multimedia resource data.
8. The method according to claim 6 or 7, wherein the specified data includes at least one of name data, picture data, barrage data, and comment data in the specified multimedia resource data.
9. The method of claim 7, wherein the historical operation records comprise at least one of historical click records, historical sharing records, and historical comment records;
the determining the designated multimedia resource data according to the historical operating record comprises:
determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records;
determining the designated multimedia asset data based on the determined multimedia asset data.
10. The method of claim 8, wherein the obtaining the specific data corresponding to the specific multimedia resource data comprises:
and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
11. The method of claim 6, wherein after the transmitting the specification data and the application advertisement data to the terminal, the method further comprises:
receiving a second request message sent by the terminal when the terminal does not monitor that the played designated data is triggered, wherein the second request message comprises information of requesting multimedia resource data;
and acquiring the multimedia resource data and sending the multimedia resource data to the terminal.
12. A multimedia resource playing apparatus, applied to a terminal, wherein the terminal is connected to a server, the apparatus comprising: the device comprises an acquisition module, a playing module, a first monitoring module and a receiving module; wherein,
the acquisition module is used for acquiring the specified data and the application advertisement data after the multimedia application is started;
the playing module is used for playing the specified data and the application advertisement data;
the first monitoring module is configured to send a first request message to the server when it is monitored that the played designated data is triggered, where the first request message includes identification information of the triggered designated data;
the receiving module is used for receiving the appointed multimedia resource data corresponding to the triggered appointed data;
the playing module is further configured to play the specified multimedia resource data after the application advertisement data is played.
13. The apparatus according to claim 12, wherein the specified data includes at least one of name data, picture data, bullet screen data, and comment data in the specified multimedia resource data.
14. The apparatus according to claim 13, wherein the playing module is specifically configured to play the specified data in a form of a scroll bar when the specified data includes at least one of name data, bullet screen data, and comment data in the specified multimedia resource data; or,
and when the specified data is picture data in the specified multimedia resource data, playing the specified data in a picture switching mode.
15. The apparatus of claim 12, further comprising a second monitoring module, an opening module; wherein,
the second monitoring module is used for triggering the starting module when the multimedia application is monitored to be triggered;
the starting module is used for starting the multimedia application and generating an application starting message, wherein the application starting message comprises user identification information, information requesting the specified data and information requesting the application advertisement data.
16. The apparatus of claim 12, wherein the first monitoring module is further configured to send a second request message to the server when the specific data that is not monitored for playing is triggered, wherein the second request message includes information requesting multimedia resource data;
the receiving module is further configured to receive the multimedia resource data;
the playing module is further configured to play the multimedia resource data after the application advertisement data is played.
17. A multimedia resource playing device is applied to a server, the server is connected with a terminal, and the device comprises: the device comprises a first receiving module, a first obtaining module, a sending module, a second receiving module and a second obtaining module; wherein,
the first receiving module is used for receiving user identification information sent by the terminal after the multimedia application is started;
the first acquisition module is used for acquiring specified data and application advertisement data according to the user identification information;
the sending module is used for sending the specified data and the application advertisement data to the terminal so that the terminal can play the specified data and the application advertisement data at the same time;
the second receiving module is configured to receive a first request message sent by the terminal when it is monitored that the played designated data is triggered, where the first request message includes identification information of the triggered designated data;
the second obtaining module is configured to obtain specified multimedia resource data corresponding to the triggered specified data, and send the specified multimedia resource data to the terminal, so that the terminal plays the specified multimedia resource data after the application advertisement data is played.
18. The apparatus of claim 17, wherein the first obtaining module is specifically configured to:
acquiring a historical operating record of the user on the multimedia application according to the user identification information;
determining appointed multimedia resource data according to the historical operation record;
and acquiring the specified data corresponding to the specified multimedia resource data.
19. The apparatus according to claim 17 or 18, wherein the specified data includes at least one of name data, picture data, barrage data, and comment data in the specified multimedia resource data.
20. The apparatus of claim 18, wherein the historical operational record comprises at least one of a historical click record, a historical share record, and a historical comment record;
the first obtaining module is specifically configured to: determining the multimedia resource data with the highest click rate in the historical click records, and/or the highest sharing rate in the historical sharing records, and/or the highest comment rate in the historical comment records;
determining the designated multimedia asset data based on the determined multimedia asset data.
21. The apparatus of claim 19, wherein the first obtaining module is specifically configured to:
and acquiring at least one of name data, picture data with the maximum playing times and/or bullet screen number, bullet screen data with the maximum attention and/or occurrence times, and comment data with the maximum attention and/or occurrence times in the specified multimedia resource data.
22. The apparatus according to claim 17, wherein the second receiving module is further configured to receive a second request message sent by the terminal when it is not monitored that the specific data played is triggered, where the second request message includes information requesting multimedia resource data;
the second obtaining module is further configured to obtain the multimedia resource data and send the multimedia resource data to the terminal.
23. A storage medium having an executable program stored thereon, wherein the executable program, when executed by a processor, implements the steps of the multimedia asset playback method according to any of claims 1 to 5.
24. A multimedia asset playback device comprising a memory, a processor and an executable program stored on the memory and executable by the processor, wherein the processor executes the executable program to perform the steps of the multimedia asset playback method as claimed in any one of claims 1 to 5.
25. A storage medium having an executable program stored thereon, wherein the executable program, when executed by a processor, implements the steps of the multimedia asset playback method according to any one of claims 6 to 11.
26. A multimedia asset playback device comprising a memory, a processor and an executable program stored on the memory and executable by the processor, wherein the processor executes the executable program to perform the steps of the multimedia asset playback method as claimed in any one of claims 6 to 11.
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