CN105072465A - Video play control method and electronic equipment - Google Patents
Video play control method and electronic equipment Download PDFInfo
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- CN105072465A CN105072465A CN201510536271.3A CN201510536271A CN105072465A CN 105072465 A CN105072465 A CN 105072465A CN 201510536271 A CN201510536271 A CN 201510536271A CN 105072465 A CN105072465 A CN 105072465A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention relates to the technical field of internet and provides a video play control method and electronic equipment. The method and the electronic equipment are used for solving the technical problem that the content of non video page could be browsed only by the condition that a user manually switches the page in an advertisement playing period in prior art. The method comprises the steps as follows: detecting whether the electronic equipment receives an operation of playing a video; judging whether advertisement content is cut in the video play process after detecting the operation of playing the video; displaying first recommending content in the playing time of the advertisement content while the advertisement content is cut in the video play process, wherein the first recommending content is determined based on the video and/or the first recommending content is determined based on a historical behavior record of a user using the electronic equipment. The method and the electronic equipment of the invention achieve the technical effect of providing the content of the non-video page for the user without responding a manual switching operation of the user.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of video playing control method and electronic equipment.
Background technology
Along with the development of science and technology, electronic technology have also been obtained development at full speed, and the kind of electronic product also gets more and more, and people have also enjoyed the various facilities that development in science and technology brings.Present people can pass through various types of electronic equipment, enjoy the comfortable life along with development in science and technology brings.Such as, the electronic equipments such as notebook computer, desktop computer, smart mobile phone, panel computer have become an important part in people's life, user can use the electronic equipment such as mobile phone, panel computer to listen to the music, play games etc., to live the pressure brought to alleviate modern fast pace.
In prior art, most of electronic equipment can both watch video by video website, and present most of video website, before broadcasting positive, one section of advertisement can be play.User is when watching video, need first to see one section of ad content, treat that ad content is play to terminate to watch positive, under normal circumstances, user is for ad content and lose interest in, often be switched to other pages and watch interested content to wait for that advertisement terminates, in this case, user is needed manually to switch between current page and other pages, and switch to other pages by current page due to user, also also exist and cannot play to advertisement the technical problem that the end time determines.
Summary of the invention
In view of the above problems, the present invention is proposed to provide a kind of overcoming the problems referred to above or at least part of a kind of video playing control method solved the problem and electronic equipment.
First aspect, the embodiment of the present invention provides a kind of video playing control method, comprising:
Whether detected electrons equipment receives the operation of displaying video;
After the operation described displaying video being detected, judge whether can break for commercialsy in described video display process content;
When can intercut described ad content in described video display process, show the first content recommendation at the reproduction time of described ad content; Wherein, described first content recommendation is determined based on described video and/or described first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.
Optionally, before the reproduction time of described ad content shows the first content recommendation, described method also comprises:
Obtain described historical behavior record;
Determine M the interest tags of described user based on described historical behavior record, M is positive integer;
Described first content recommendation is determined based on a described M interest tags.
Optionally, describedly determine described first content recommendation based on a described M interest tags, specifically comprise:
Determine current time;
First interest tags corresponding with described current time is determined from a described M interest tags;
Described first content recommendation is obtained for keyword carries out search with described first interest tags.
Optionally, describedly determine described first content recommendation based on a described M interest tags, also comprise:
Determine in preset time period as described user determines the second interest tags that the second content recommendation adopts;
From a described M interest tags, remove described second interest tags, to obtain N number of interest tags, N is the positive integer being not more than M;
Described first content recommendation is determined based on described N number of interest tags.
Optionally, determine described first content recommendation based on a described M interest tags, also comprise:
Search Results is obtained based on described M interest tags search;
Determine the second content recommendation being supplied to described user in preset time period;
From described Search Results, remove described second content recommendation, and then obtain described first content recommendation.
Optionally, before the reproduction time of described ad content shows the first content recommendation, described method also comprises:
Key word information is extracted from the page of described video place;
Carry out search based on described key word information and obtain described first content recommendation.
Optionally, after the reproduction time of described ad content shows the first content recommendation, described method also comprises:
In the end time that described ad content is play, terminate the display of described first content recommendation; Or
In the end time that described ad content is play, suspend the broadcasting of described video, to make described user, selection viewing is carried out to described video and described first content recommendation.
Optionally, the described reproduction time at described ad content shows the first content recommendation, specifically comprises:
Obtain positional information and the size information of the broadcast window of described video;
Based on described positional information and described size information, described first content recommendation is covered in described ad content surface and shows.
Optionally, the described reproduction time at described ad content shows the first content recommendation, specifically comprises:
Adjust region and/or the window size at the broadcast window place of described video, to obtain the first viewing area;
At described first content recommendation of described first viewing area display.
Optionally, described method also comprises:
While described first content recommendation of display, the volume of described ad content is reduced to the second volume value by the first volume value.
Second aspect, the embodiment of the present invention provides a kind of electronic equipment, comprising:
Whether detection module, receive the operation of displaying video for detecting described electronic equipment;
Judge module, for after the operation described displaying video being detected, judges whether can break for commercialsy in described video display process content;
Display module, during for intercutting described ad content in described video display process, shows the first content recommendation at the reproduction time of described ad content; Wherein, described first content recommendation is determined based on described video and/or described first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.
Optionally, described electronic equipment also comprises:
Acquisition module, for obtaining described historical behavior record;
First determination module, for determining M the interest tags of described user based on described historical behavior record, M is positive integer;
Second determination module, for determining described first content recommendation based on a described M interest tags.
Optionally, described second determination module, specifically comprises:
First determining unit, for determining current time;
Second determining unit, for determining first interest tags corresponding with described current time from a described M interest tags;
First search unit, for obtaining described first content recommendation with described first interest tags for keyword carries out search.
Optionally, described second determination module, also comprises:
3rd determining unit, for determining in preset time period as described user determines the second interest tags that the second content recommendation adopts;
First removal unit, for removing described second interest tags from a described M interest tags, to obtain N number of interest tags, N is the positive integer being not more than M;
4th determining unit, for determining described first content recommendation based on described N number of interest tags.
Optionally, described second determination module, also comprises:
Second search unit, for obtaining Search Results based on described M interest tags search;
5th determining unit, for determining the second content recommendation being supplied to described electronic equipment in preset time period;
Second removal unit, for removing described second content recommendation from described Search Results, and then obtains described first content recommendation.
Optionally, described electronic equipment also comprises:
Extraction module, extracts key word information from the page of described video place;
Search module, obtains described first content recommendation for carrying out search based on described key word information.
Optionally, described electronic equipment also comprises:
Terminate module, for the end time of playing at described ad content, terminate the display of described first content recommendation; Or
Suspend module, for the end time of playing at described ad content, suspend the broadcasting of described video, to make described user, selection viewing is carried out to described video and described first content recommendation.
Optionally, described display module, specifically comprises:
Acquiring unit, for obtaining positional information and the size information of the broadcast window of described video;
Capping unit, for based on described positional information and described size information, is covered in described ad content surface by described first content recommendation and shows.
Optionally, described display module, specifically comprises:
Adjustment unit, for adjusting region and/or the window size at the broadcast window place of described video, to obtain the first viewing area;
Display unit, for showing described first content recommendation in described first viewing area.
Optionally, described electronic equipment also comprises:
Audio Control Module, for while described first content recommendation of display, is reduced to the second volume value by the volume of described ad content by the first volume value.
Beneficial effect of the present invention is as follows:
Due in embodiments of the present invention, first whether detected electrons equipment receives the operation of displaying video; After the operation described displaying video being detected, judge whether can break for commercialsy in described video display process content; Finally, when can intercut described ad content in described video display process, show the first content recommendation at the reproduction time of described ad content, wherein, described first content recommendation is determined based on described video; And/or first content recommendation determine based on the historical behavior record of the user of described electronic equipment.That is, the reproduction time of ad content can be utilized to recommend the first content recommendation to the user of electronic equipment, and this first content recommendation is owing to determining based on the historical behavior record of video or user, the not content of video page, that is to say and reach the manual switchover operation not needing to respond user just can provide the content of non-video page technique effect for user.
Accompanying drawing explanation
Fig. 1 is the flow chart of video playing control method in the embodiment of the present invention;
Fig. 2 is the flow chart of the first kind of way determining the first content recommendation in embodiment of the present invention video playing control method;
Fig. 3 is the flow chart of the second way determining the first content recommendation in embodiment of the present invention video playing control method;
Fig. 4 is the schematic diagram creating new window in embodiment of the present invention video playing control method;
Fig. 5 plays for advertisement the schematic diagram terminating to produce information in embodiment of the present invention video playing control method;
Fig. 6 is the schematic diagram of the choice box of the display automatically or manually exiting the first content recommendation in embodiment of the present invention video playing control method;
Fig. 7 is the structure chart of electronic equipment in the embodiment of the present invention.
Embodiment
The invention provides a kind of video playing control method and electronic equipment, play the stage to solve in prior art in the advertisement of video, need user's manual switchover page just can browse the technical problem of the content of the non-video page.
Technical scheme in the embodiment of the present application is solve above-mentioned technical problem, and general thought is as follows:
First whether detected electrons equipment receives the operation of displaying video; After the operation described displaying video being detected, judge whether can break for commercialsy in described video display process content; Finally, when can intercut described ad content in described video display process, show the first content recommendation at the reproduction time of described ad content, wherein, described first content recommendation is determined based on described video; And/or first content recommendation determine based on the historical behavior record of the user of described electronic equipment.That is, the reproduction time of ad content can be utilized to recommend the first content recommendation to the user of electronic equipment, and this first content recommendation is owing to determining based on the historical behavior record of video or user, so the not content of video page, that is to say and reach the manual switchover operation not needing to respond user just can provide the content of non-video page technique effect for user.
In order to better understand technique scheme, below by accompanying drawing and specific embodiment, technical solution of the present invention is described in detail, the specific features being to be understood that in the embodiment of the present invention and embodiment is the detailed description to technical solution of the present invention, instead of the restriction to technical solution of the present invention, when not conflicting, the technical characteristic in the embodiment of the present invention and embodiment can combine mutually.
First aspect, the embodiment of the present invention provides video playing control method, please refer to Fig. 1, comprising:
Step S101: whether detected electrons equipment receives the operation of displaying video;
Step S102: after the operation described displaying video being detected, judges whether can break for commercialsy in described video display process content;
Step S103: when can intercut described ad content in described video display process, the first content recommendation is shown at the reproduction time of described ad content, wherein, described first content recommendation is determined based on described video and/or described first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.
In step S102, the operational example of electronic equipment displaying video as clicked the operation of broadcast button of video player, the user of electronic equipment in the page mid point operation of opening video etc. of video playback in the page of video playback for the user of: electronic equipment.
Wherein, the ad content intercutted in video display process can for intercut the ad content before video playback, also can for intercut ad content in the middle of the video, also can for intercutting the ad content etc. in video playback ending phase, the embodiment of the present invention is not restricted.
Can judge whether can break for commercialsy in video display process content in step S102 in several ways, the three kinds of modes enumerated below are wherein introduced, and certainly, in specific implementation process, are not limited to following three kinds of situations.
The first, when browser needs displaying video, url (UniformResoureLocator: the uniform resource locator) request of a predetermined format can be sent to browser, wherein, if before this url asks, browser just receives video flowing, this video flowing is that the possibility of advertisement is higher, so the url request of the specific format that browser sends can be monitored, after the url request monitoring this specific format, just judge whether received video flowing before the url request receiving this specific format, if receive video flowing, can break for commercialsy before then video playback being described, otherwise, can not break for commercialsy before then video playback being described.
Does is this specific format url such as: http://aaaa.com/a.htm? * pu=*, certainly, different websites its specific format url is also not necessarily identical, and the embodiment of the present invention no longer itemizes the url of this specific format.Wherein, the url of the different specific formats of different web sites can be compiled, then set up the corresponding relation of different web sites and specific format url.User, when certain video website viewing video, first obtains the specific format url of this video website, then monitors the url that this website sends to server based on this corresponding relation.
The second, can to the playing duration of flash player control inquiry positive (also namely: video) of current establishment, if when the playing duration of video player is greater than Preset Time (such as: 1s, 2s), the playing duration inquiring positive is 0, then the content that breaking for commercialsy is described; If the playing duration inquiring positive is identical with the playing duration of player, then the content that do not break for commercialsy is described.
The third, after the operation (such as: user's point is opened video, a user and clicked broadcast button etc.) user's displaying video being detected, browser can send a request to server, if can break for commercialsy in video display process, then server first can return an advertisement broadcast address and advertisement playing duration, so whether comprise advertisement broadcast information in the information that can be returned by detection server just can determine in video display process whether can break for commercialsy.
In step S103, based on determining that the parameter of the first content recommendation is different, and then determining that the mode of the first content recommendation is also different, below two kinds that enumerate wherein being introduced, certainly, in specific implementation process, being not limited to following two kinds of situations.
The first, the first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.In this case, please refer to Fig. 2, described historical behavior record can be adopted in the following manner to determine described first content recommendation:
Step S201: obtain described historical behavior record;
Step S202: M the interest tags determining described user based on described historical behavior record, M is positive integer;
Step S203: determine described first content recommendation based on a described M interest tags.
In step S201, historical behavior record such as comprises: the history access record of the customer access network of electronic equipment, user carry out at least one record in the historical search record of data search, the history input record of user etc. record, and wherein historical search record is such as again: the historical search record of video or the historical search record of search and webpage etc. of search video playback website.Comprise which data for historical behavior record, the embodiment of the present invention is not restricted.
In step S202, if historical behavior is recorded as the history access record of user's accessed web page, then can obtain at least one information in the information such as the title of webpage, text, structure of web page, website channel attribute, comment respectively, then from institute's obtaining information, extract the interest tags of the user of described electronic equipment, then the score value of often kind of interest tags is determined, and interest tags is sorted according to order from high to low according to score value, the interest tags that sequence is positioned at front M position just can be filtered out from the interest tags of user.
If historical behavior is recorded as the historical search record of user, then can obtain search keyword and/or Search Results, from search keyword and/or Search Results, then extract the interest tags of user; And if historical behavior is recorded as the history input record of user, then directly can extract corresponding interest tags etc. from history input record, obtain M interest tags for which kind of mode of employing, the embodiment of the present invention no longer itemizes, and is not restricted.
Wherein, its score value can be determined based on the occurrence number of often kind of interest tags, then determine M kind interest tags based on this score value.Such as: corresponding interest tags often occurs once in obtained information, the score value of its correspondence adds 1; Or, the score value of often kind of interest tags can also be determined for the weighted value of the occurrence number of often kind of interest tags in every classification information and corresponding classification.To determine that the information of interest tags comprises: the title of webpage and content two category information, wherein the weighted value of the title of webpage can be set to 2, the weighted value of the content of webpage is set to 1, if the number of times that then certain interest tags occurs in the title of webpage is 5, the number of times occurred in the content of webpage is 8, then the score value of this interest tags is: 2*5+1*8=18, certainly, the score value of web page tag can also be determined by other means, this embodiment of the present invention is no longer itemized and is not restricted.
Wherein, before filtering out sequence and be positioned at from the interest tags of user during the interest tags of M position, directly the interest tags of user can be carried out from high to low according to score value, and then obtain to sort and be positioned at the interest tags of front M; Also first (such as: the interest tags of user is divided into six classifications such as education, scientific research, news, amusement, physical culture, video) can be classified to the interest tags of user, then based on the score value of interest tags under each classification, the classification (such as: first 2, first 3 etc.) that sequence is positioned at former is therefrom filtered out; Then, from each classification, obtain the interest tags that sequence is positioned at former, and then final acquisition M interest tags; By the program, can for the user of electronic equipment recommend different classes of under the first content recommendation, thus prevent content recommendation too single.
In step S203, can directly based on M interest tags search acquisition first content recommendation, as a kind of optional embodiment, when acquisition the first content recommendation, can also with reference to some other parameters, two kinds of enumerating below are wherein introduced, certainly, in specific implementation process, be not limited to following two kinds of situations.
Describedly determine the mode of described first content recommendation 1. based on a described M interest tags: determine current time; First interest tags corresponding with described current time is determined from a described M interest tags; Described first content recommendation is obtained for keyword carries out search with described first interest tags.
For example, the user of electronic equipment may be interested in different contents in the different time, such as: be on duty the time (8:00 ~ 17:00), and user may be interested in news; Quitting time (such as: 17:00 ~ 21:00), user may be interested in amusement, physical culture; Preparation rest period (such as: 21:00 ~ 22:00), user may be interested in etc. health.Wherein, can analyze the historical behavior record of user, and then determine the content of the user of electronic equipment interested to the different periods, such as: the history access record that can obtain each period user, then the history access record under the corresponding period is divided into multiple classification, the total degree of the interest tags occurred under determining each classification, thus determine that the content corresponding to classification that total degree sequence is positioned at former position (such as: first 1,2,3 etc.) is the interested content of user.
And then, after acquisition current time, first interest tags corresponding with current time can be determined from M interest tags, such as: if current time is 8:00 ~ 17:00, then can obtain interest tags under news category as the first interest tags from M interest tags; If current time is 17:00 ~ 21:00, then can obtain interest tags under amusement, Sport Class as the first interest tags from M interest tags; If current time is 21:00 ~ 22:00, then can obtain interest tags under health classification as first interest tags etc. from M interest tags, the user reached for electronic equipment produces the technique effect of the first content recommendation more accurately.
The mode of described first content recommendation is determined 2.: determine in preset time period as described user determines the second interest tags that the second content recommendation adopts based on a described M interest tags; From a described M interest tags, remove described second interest tags, to obtain N number of interest tags, N is the positive integer being not more than M; Described first content recommendation is determined based on described N number of interest tags.Wherein, institute determines that the first content recommendation can be completely different from the second content recommendation, and also can there is partial content overlap, the embodiment of the present invention is not restricted.
For example, preset time period is such as: 10min, 20min etc.Wherein, be before electronic equipment produces the first content recommendation based on step S101-step S103, may adopt and use the same method as user produces the second content recommendation, be the content recommendation that user produces repetition to prevent in preset time period, so the second label information can be removed from M interest tags, then determine the first content recommendation based on remaining N number of interest tags.
In step S203, when determining the first content recommendation based on M interest tags, can be searched for by M interest tags, then obtaining Search Results, using all Search Results all as the first content recommendation.As another kind of optional embodiment, determine described first content recommendation based on a described M interest tags, can also in the following ways:
Search Results is obtained based on described M interest tags search;
Determine the second content recommendation for described user's generation in preset time period;
From described Search Results, remove described second content recommendation, and then obtain described first content recommendation.
For example, can record in preset time period (such as: 10min, 20min etc.), to the second content recommendation that electronic equipment exports, then judge at least one searching record, whether to comprise the content repeated with the second content recommendation, if comprised, then the duplicate contents at least one searching record is removed, then remaining searching record is recommended the user of electronic equipment as the first content recommendation, and then the content of recommending repetition in preset time period to the user of electronic equipment can be prevented.
The second, described first content recommendation is determined based on described video.In this case, when determining the first content recommendation based on current video, please refer to Fig. 3, can comprise the following steps:
Step S301: extract key word information from the video place page;
Step S302: carry out search based on described key word information and obtain described first content recommendation.
In step S301, first can obtain the page elements of current page, then from page elements, extract key word information.Wherein, page elements such as comprises: at least one element in video title, director information, actor information, the video being greater than preset value with current video similarity, user comment, text.
Wherein, if current page is the video playback page, then often recommend some associated videos at the video playback page, such as: current video is variety interface, then system other variety shows that some and current variety show similarity can be recommended higher, these other variety shows are also the video being greater than preset value with current video similarity.
Wherein, in a kind of optional embodiment, when extracting key word information from page elements, all vocabulary that page elements comprises can be extracted as key word information.Such as: be video title for page elements, director information, actor information, be greater than at least one page elements in the video of preset value with current video similarity, the keyword comprised due to these elements is less, so can often plant keyword that page elements comprises as key word information by extracting directly.
And in another kind of optional embodiment, first can extract all vocabulary comprised in page elements, from all vocabulary, then obtain occurrence number be positioned at the vocabulary of front L position as key word information.Comprise for page elements: video title, director information, text, user comment, then can extract all vocabulary in video title, director information, text, user comment respectively, then the number of times that each vocabulary occurs in current page is determined, and all vocabulary is arranged according to order from high in the end according to occurrence number in current page, thus obtain the vocabulary that sequence is positioned at front L position, L is such as: 3,5 etc., and the embodiment of the present invention is not restricted.
In specific implementation process, when extracting key word information by multiple page elements, the mode of key word information can be extracted by above any and extract keyword, also first kind of way can be adopted to extract key word information for partial page element (such as: video title, director information, actor information, be greater than the video of preset value with current video similarity); Adopt the second way to extract key word information for partial page element (such as: user comment, text etc.), in specific implementation process, concrete which kind of mode that adopts obtains key word information, and the embodiment of the present invention is not restricted.
Wherein, when only comprising a class keywords in key word information (such as: only comprise video title, only comprise director information etc.), then by the occurrence number of keyword according to arranging from high to low, and then the keyword that sequence is positioned at front M position can be obtained; When comprising multiclass keyword in key word information (such as: comprise video title and director information), the keyword that sequence is positioned at former then can be obtained from every class keywords information, and then the keyword of composition for searching for acquisition first recommendation information.Such as: from video title obtain sequence be positioned at first 3 keyword, from director information obtain sequence be positioned at first 2 keyword composition finally search for the keyword adopted.
In step S103, the first recommendation information is such as: image, video, word etc., the embodiment of the present invention is not restricted.Wherein, by revising DOM (DocumentObjectModel: the DOM Document Object Model) structure of current page, just the first recommendation information can be illustrated in current page.
Can show the first content recommendation in several ways in step S103, two kinds of enumerating below are wherein introduced, and certainly, in specific implementation process, are not limited to following two kinds of situations.
Show the mode of the first content recommendation 1.:
Obtain positional information and the size information of the broadcast window of described video;
Based on described positional information and described size information, described first content recommendation is covered in described ad content surface and shows.
For example, positional information and the size information of the broadcast window of video can be determined by the DOM object of current page, in this case, then can create a window identical with the size of this video playback window and block surface in original broadcast window, and then make the first content recommendation cover ad content.
Or, can directly this first content recommendation display window be embedded in the DOM structure of webpage, and the object of this window is covered the object of original video playback window in DOM structure, the positional information and the size that do not need to adjust this window like this just can ensure that this this window covers original video playback window.
In this case, as a kind of optional embodiment, described method also comprises: create a new window, shows the original display content of the broadcast window of described video.
Such as, as shown in Figure 4, this new window creation is in the lower right corner of current page, and its size is less, certainly, in specific implementation process, this new window can be created in multiple position, and the size of new window also can set according to demand, the embodiment of the present invention is not restricted for the viewing area of this new window and display position.By the program, can ensure that on the one hand the first content recommendation has a larger region to show, enable again user on the other hand at any time by the playing progress rate of new window viewing ad content.
Show the mode of the first content recommendation 2.:
Adjust region and/or the window size at the broadcast window place of described video, to obtain the first viewing area;
At described first content recommendation of described first viewing area display.
For example, the broadcast window of video can be reduced into the second size by first size, and then a white space can be there is at original broadcast window, then the first viewing area is formed based on this white space, this first viewing area only can be positioned at and comprise white space position, also can exceed white space position, the embodiment of the present invention is not restricted.
Or, video playback window can be moved to the second place by primary importance, such as: the below broadcast window of video being moved to content display region by the top of the content display region of browser, and then occur the first viewing area above the broadcast window of video, and then the first content recommendation is shown in the first viewing area.
Certainly, in specific implementation process, above two kinds of modes also can combinationally use, and the display position also namely adjusting broadcast window also adjusts the window size of broadcast window, is not restricted this embodiment of the present invention.
As a kind of optional embodiment, described method also comprises:
While described first content recommendation of display, the volume of described ad content is reduced to the second volume value by the first volume value.
Wherein, the first volume value is such as: 60dB, 70dB etc., and the second volume value is such as: 30dB, 10dB, 0dB etc., and for the size of the first volume value and the second volume value, the embodiment of the present invention no longer itemizes, and is not restricted.
For example, the object of the volume reducing ad content can be reached by the mode of adjustment browser volume, also can be reached the object of the volume reducing ad content by the mode of adjustment System volume.Wherein, if the volume of ad content can be reduced by the mode reducing browser volume, then the mode by reducing browser volume is selected to reduce the volume of ad content, such as: Win7 system; Otherwise, select the mode by reducing system sound volume to reduce the volume of ad content, such as: XP system.
Wherein, when the mode by reducing browser volume reducing the volume of ad content, the volume of ad content can be reduced by the mode reducing ad content place page volume, and then the broadcasting of the audio file not affecting other pages of browser can be ensured; Also the volume of ad content can be reduced by the mode of the volume reducing whole browser.
In specific implementation process, after ad content broadcasting terminates, various ways can be adopted to control the broadcasting of current video, and two kinds of enumerating below are wherein introduced, and certainly, in specific implementation process, are not limited to following two kinds of situations.
The first, in the end time that described ad content is play, terminate the display of described first content recommendation.
For example, due to when determining based on step S101 whether to break for commercialsy content in video display process, the playing duration of ad content can be obtained, timing can be carried out by system timer in the incipient stage that ad content is play, when timing duration reaches the playing duration of ad content, terminate the display of the first content recommendation; Or if positive playing request detected, then the end time reaching ad content and play is described, and then terminates the display of the first content recommendation; Or, obtain currently whether playing positive (also namely user institute asks the video of broadcasting) by JS (JavaScript) interface, if play positive, then the end time having arrived ad content and play is described, and then terminates the display of the first content recommendation.And then the user of electronic equipment does not need to carry out any other operation, just can displaying video automatically.In this case, can also play for ad content and terminate to produce information, as shown in Figure 5.
The second, in the end time that described ad content is play, suspends the broadcasting of described video, carries out selection viewing to make described user to described video and described first content recommendation.
For example, (end time reaching ad content broadcasting specifically how is judged whether in the end time that ad content is play, be described above, so do not repeat them here), the user of electronic equipment may watch a certain bar content in the first content recommendation (such as: news, story, joke etc.) do not terminate, in this case, if stop display first content recommendation, the experience of user then can be caused bad, and it is also not accurate enough to the display and control of the first content recommendation, so, in order to ensure that the user of electronic equipment can select viewing video or the first content recommendation, then can suspend the broadcasting of video, then viewing video or the first content recommendation is selected by user, such as: user can be allowed to select by the mode ejecting dialog box, such as, or at the first viewing area display X button of content recommendation, " packing up content area " button in first upper right corner, content recommendation viewing area in Fig. 4, if user selects to continue viewing first content recommendation, does not then click X button, if user selects to watch video, then click X button.
In addition, in specific implementation process, manually can be arranged on after ad content plays and terminate by user, the display of the first content recommendation is still manually exited in the display automatically exiting the first content recommendation, such as: display choice box as shown in Figure 6 allows user select.
In addition, if when display the first content recommendation, adjusted browser volume or system sound volume, then, after the display exiting the first content recommendation, browser volume or system can also be recovered; If when display the first content recommendation, adjusted display position or the size of the broadcast window of video, then, after the display exiting the first content recommendation, display position and the size of broadcast window can also be recovered.
Second aspect, based on same inventive concept, the embodiment of the present invention provides a kind of electronic equipment, please refer to Fig. 7, comprising:
Whether detection module 70, receive the operation of displaying video for detected electrons equipment;
Judge module 71, for after the operation described displaying video being detected, judges whether can break for commercialsy in described video display process content;
Display module 72, during for intercutting described ad content in described video display process, shows the first content recommendation at the reproduction time of described ad content; Wherein, described first content recommendation is determined based on described video and/or described first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.
Optionally, described electronic equipment also comprises:
Acquisition module, for obtaining described historical behavior record;
First determination module, for determining M the interest tags of described user based on described historical behavior record, M is positive integer;
Second determination module, for determining described first content recommendation based on a described M interest tags.
Optionally, described second determination module, specifically comprises:
First determining unit, for determining current time;
Second determining unit, for determining first interest tags corresponding with described current time from a described M interest tags;
First search unit, for obtaining described first content recommendation with described first interest tags for keyword carries out search.
Optionally, described second determination module, also comprises:
3rd determining unit, for determining in preset time period as described user determines the second interest tags that the second content recommendation adopts;
First removal unit, for removing described second interest tags from a described M interest tags, to obtain N number of interest tags, N is the positive integer being not more than M;
4th determining unit, for determining described first content recommendation based on described N number of interest tags.
Optionally, described second determination module, also comprises:
Second search unit, for obtaining Search Results based on described M interest tags search;
5th determining unit, for determining the second content recommendation being supplied to described user in preset time period;
Second removal unit, for removing described second content recommendation from described Search Results, and then obtains described first content recommendation.
Optionally, described electronic equipment also comprises:
Extraction module, extracts key word information from the page of described video place;
Search module, obtains described first content recommendation for carrying out search based on described key word information.
Optionally, described electronic equipment also comprises:
Terminate module, for the end time of playing at described ad content, terminate the display of described first content recommendation; Or
Suspend module, for the end time of playing at described ad content, suspend the broadcasting of described video, to make described user, selection viewing is carried out to described video and described first content recommendation.
Optionally, described display module 72, specifically comprises:
Acquiring unit, for obtaining positional information and the size information of the broadcast window of described video;
Capping unit, for based on described positional information and described size information, is covered in described ad content surface by described first content recommendation and shows.
Optionally, described display module 72, specifically comprises:
Adjustment unit, for adjusting region and/or the window size at the broadcast window place of described video, to obtain the first viewing area;
Display unit, for showing described first content recommendation in described first viewing area.
Optionally, described electronic equipment also comprises:
Audio Control Module, for while described first content recommendation of display, is reduced to the second volume value by the volume of described ad content by the first volume value.
The one or more embodiment of the present invention, at least has following beneficial effect:
Due in embodiments of the present invention, first whether detected electrons equipment receives the operation of displaying video; After the operation described displaying video being detected, judge whether can break for commercialsy in described video display process content; Finally, when can intercut described ad content in described video display process, show the first content recommendation at the reproduction time of described ad content, wherein, described first content recommendation is determined based on described video; And/or first content recommendation determine based on the historical behavior record of the user of described electronic equipment.That is, the reproduction time of ad content can be utilized to recommend the first content recommendation to the user of electronic equipment, and this first content recommendation is owing to determining based on the historical behavior record of video or user, so the not content of video page, that is to say and reach the manual switchover operation not needing to respond user just can provide the content of non-video page technique effect for user.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce equipment for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising commander equipment, and this commander equipment realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Although describe the preferred embodiments of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the scope of the invention.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (20)
1. a video playing control method, is characterized in that, comprising:
Whether detected electrons equipment receives the operation of displaying video;
After the operation described displaying video being detected, judge whether can break for commercialsy in described video display process content;
When can intercut described ad content in described video display process, show the first content recommendation at the reproduction time of described ad content; Wherein, described first content recommendation is determined based on described video and/or described first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.
2. the method for claim 1, is characterized in that, before the reproduction time of described ad content shows the first content recommendation, described method also comprises:
Obtain described historical behavior record;
Determine M the interest tags of described user based on described historical behavior record, M is positive integer;
Described first content recommendation is determined based on a described M interest tags.
3. method as claimed in claim 2, is characterized in that, describedly determines described first content recommendation based on a described M interest tags, specifically comprises:
Determine current time;
First interest tags corresponding with described current time is determined from a described M interest tags;
Described first content recommendation is obtained for keyword carries out search with described first interest tags.
4. method as claimed in claim 2, is characterized in that, describedly determines described first content recommendation based on a described M interest tags, also comprises:
Determine in preset time period as described user determines the second interest tags that the second content recommendation adopts;
From a described M interest tags, remove described second interest tags, to obtain N number of interest tags, N is the positive integer being not more than M;
Described first content recommendation is determined based on described N number of interest tags.
5. method as claimed in claim 2, is characterized in that, determine described first content recommendation, also comprise based on a described M interest tags:
Search Results is obtained based on described M interest tags search;
Determine the second content recommendation being supplied to described user in preset time period;
From described Search Results, remove described second content recommendation, and then obtain described first content recommendation.
6. the method for claim 1, is characterized in that, before the reproduction time of described ad content shows the first content recommendation, described method also comprises:
Key word information is extracted from the page of described video place;
Carry out search based on described key word information and obtain described first content recommendation.
7. the method as described in as arbitrary in claim 1-6, it is characterized in that, after the reproduction time of described ad content shows the first content recommendation, described method also comprises:
In the end time that described ad content is play, terminate the display of described first content recommendation; Or
In the end time that described ad content is play, suspend the broadcasting of described video, to make described user, selection viewing is carried out to described video and described first content recommendation.
8. the method as described in as arbitrary in claim 1-6, it is characterized in that, the described reproduction time at described ad content shows the first content recommendation, specifically comprises:
Obtain positional information and the size information of the broadcast window of described video;
Based on described positional information and described size information, described first content recommendation is covered in described ad content surface and shows.
9. the method as described in as arbitrary in claim 1-6, it is characterized in that, the described reproduction time at described ad content shows the first content recommendation, specifically comprises:
Adjust region and/or the window size at the broadcast window place of described video, to obtain the first viewing area;
At described first content recommendation of described first viewing area display.
10. the method as described in as arbitrary in claim 1-6, it is characterized in that, described method also comprises:
While described first content recommendation of display, the volume of described ad content is reduced to the second volume value by the first volume value.
11. 1 kinds of electronic equipments, is characterized in that, comprising:
Whether detection module, receive the operation of displaying video for detecting described electronic equipment;
Judge module, for after the operation described displaying video being detected, judges whether can break for commercialsy in described video display process content;
Display module, during for intercutting described ad content in described video display process, shows the first content recommendation at the reproduction time of described ad content; Wherein, described first content recommendation is determined based on described video and/or described first content recommendation is determined based on the historical behavior record of the user of described electronic equipment.
12. electronic equipments as claimed in claim 11, it is characterized in that, described electronic equipment also comprises:
Acquisition module, for obtaining described historical behavior record;
First determination module, for determining M the interest tags of described user based on described historical behavior record, M is positive integer;
Second determination module, for determining described first content recommendation based on a described M interest tags.
13. electronic equipments as claimed in claim 12, it is characterized in that, described second determination module, specifically comprises:
First determining unit, for determining current time;
Second determining unit, for determining first interest tags corresponding with described current time from a described M interest tags;
First search unit, for obtaining described first content recommendation with described first interest tags for keyword carries out search.
14. electronic equipments as claimed in claim 12, it is characterized in that, described second determination module, also comprises:
3rd determining unit, for determining in preset time period as described user determines the second interest tags that the second content recommendation adopts;
First removal unit, for removing described second interest tags from a described M interest tags, to obtain N number of interest tags, N is the positive integer being not more than M;
4th determining unit, for determining described first content recommendation based on described N number of interest tags.
15. electronic equipments as claimed in claim 12, it is characterized in that, described second determination module, also comprises:
Second search unit, for obtaining Search Results based on described M interest tags search;
5th determining unit, for determining the second content recommendation being supplied to described user in preset time period;
Second removal unit, for removing described second content recommendation from described Search Results, and then obtains described first content recommendation.
16. electronic equipments as claimed in claim 11, it is characterized in that, described electronic equipment also comprises:
Extraction module, extracts key word information from the page of described video place;
Search module, obtains described first content recommendation for carrying out search based on described key word information.
17. as arbitrary in claim 11-16 as described in electronic equipment, it is characterized in that, described electronic equipment also comprises:
Terminate module, for the end time of playing at described ad content, terminate the display of described first content recommendation; Or
Suspend module, for the end time of playing at described ad content, suspend the broadcasting of described video, to make described user, selection viewing is carried out to described video and described first content recommendation.
18. as arbitrary in claim 11-16 as described in electronic equipment, it is characterized in that, described display module, specifically comprises:
Acquiring unit, for obtaining positional information and the size information of the broadcast window of described video;
Capping unit, for based on described positional information and described size information, is covered in described ad content surface by described first content recommendation and shows.
19. as arbitrary in claim 11-16 as described in electronic equipment, it is characterized in that, described display module, specifically comprises:
Adjustment unit, for adjusting region and/or the window size at the broadcast window place of described video, to obtain the first viewing area;
Display unit, for showing described first content recommendation in described first viewing area.
20. as arbitrary in claim 11-16 as described in electronic equipment, it is characterized in that, described electronic equipment also comprises:
Audio Control Module, for while described first content recommendation of display, is reduced to the second volume value by the volume of described ad content by the first volume value.
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