WO2019144534A1

WO2019144534A1 - Method and device for playing advertisement during live broadcast, and client

Info

Publication number: WO2019144534A1
Application number: PCT/CN2018/084253
Authority: WO
Inventors: 张华兵; 陈少杰; 张文明
Original assignee: 武汉斗鱼网络科技有限公司
Priority date: 2018-01-29
Filing date: 2018-04-24
Publication date: 2019-08-01
Also published as: CN108271035A

Abstract

The present invention relates to the technical field of Internet, and in particular to a method and device for playing an advertisement during live broadcast, and a client. A first client is connected to a second client, and the first client and the second client are both connected to a serving terminal. The method comprises: a first client obtains, in response to an operation of a user entering a live broadcast room, advertisement resources from a serving terminal; when an advertisement resource is required to be played, a second client selects, in response to a selection operation of the user, one advertisement resource from an advertisement resource pool of the serving terminal as a target advertisement resource and sends the number of the target advertisement resource to the first client terminal; the first client plays the target advertisement resource. In the present solution, the second client randomly determines an advertisement resource from the advertisement resource pool of the serving terminal, and the first client implements the specific playback of the advertisement resource, thereby greatly improving the flexibility of advertisement playback during live broadcast, without playing a pre-designated advertisement.

Description

Advertisement playing method, device and client in live broadcast

Cross-reference to related applications

The present disclosure claims priority to Chinese Patent Application No. 2018100853712, entitled "Advertising Play Method, Device and Client in Live Broadcasting", filed on January 29, 2018, the entire contents of which are incorporated herein by reference. In the public.

Technical field

The present disclosure relates to the field of Internet technologies, and in particular, to a method, an apparatus, and a client for playing an advertisement in a live broadcast.

Background technique

With the rise of Internet live broadcast, advertisements in the live broadcast process have also appeared, and become a new form of advertising. It has some features that most advertising methods do not have, including real-time delivery, accuracy and high concurrency, all of which put high demands on the live advertising system.

The traditional video advertisement delivery method mainly adopts the prefabrication method, and the advertisement delivery is determined in advance in time, and is fixedly inserted at various time points of the video, which is difficult to change. The content of the advertisement is also determined in advance, and once played, it cannot be changed midway. These are difficult to meet the real-time and accuracy requirements of advertising during the live broadcast. Moreover, since the live broadcast is real-time, when the number of viewers is large, the risk of high concurrency is large, and the traditional advertisement delivery method is difficult to apply, and it is not necessary to insert an advertisement in a live broadcast to solve these problems.

Summary of the invention

The purpose of the present disclosure is to provide a method for playing an advertisement in a live broadcast, so as to insert an advertisement in a live broadcast, and improve flexibility of advertisement insertion.

Another object of the present disclosure is to provide an advertisement playing device in a live broadcast, so as to insert an advertisement in a live broadcast, and improve flexibility of advertisement insertion.

Another object of the present disclosure is to provide a client to enable insertion of an advertisement in a live broadcast to improve the flexibility of advertisement insertion.

In order to achieve the above object, the technical solution adopted by the embodiment of the present disclosure is as follows:

In a first aspect, an embodiment of the present disclosure provides a method for playing an advertisement in a live broadcast, where the method is applied to a first client, the first client is in communication connection with a second client, and the first client and the first client The two clients are all connected to the service terminal, and the method includes: acquiring an advertisement resource from the service terminal in response to an operation of the user entering the live broadcast room; receiving a number of the target advertisement resource sent by the second client, the target advertisement resource The number is determined by the second client to select one of the inventory resources from the service pool of the service terminal in response to the user's selection operation; and the target advertisement resource is controlled to play according to the number of the received target advertisement resource.

Further, the step of controlling the target advertisement to play according to the number of the received target advertisement resource includes:

Detecting whether the number of the target inventory exists in the acquired inventory;

If it exists, the inventory will not be downloaded again;

If not, the advertisement resource is obtained from the service terminal.

Further, the status of the advertisement resource acquired by the first client from the service terminal includes a download success status and a download status.

If yes, when the status of the target advertisement resource is the download success status, the control target advertisement resource is played, and when the status of the target advertisement resource is the download status, the target advertisement resource is controlled to be played while being cached.

Further, the state of the advertisement resource acquired by the first client from the service terminal includes a not yet downloaded state, and the step of controlling the target advertisement resource to be played according to the number of the received target advertisement resource includes:

If yes, when the status of the target inventory is not yet downloaded, the target inventory is controlled to be cached in real time.

Further, the step of obtaining an advertisement resource from the service terminal in response to the operation of the user entering the live broadcast room includes:

Sending a resource acquisition request to the service terminal in response to an operation of the user entering the live broadcast room;

Receiving an advertisement resource address that is sent by the service terminal in response to the acquiring resource request;

Obtaining an advertisement resource from the service terminal according to the advertisement resource address.

Further, the step of sending a request for obtaining a resource to the service terminal in response to the operation of the user entering the live broadcast room includes:

In response to the user entering the live broadcast room, the resource acquisition request is sent to the service terminal at a random time.

Further, the method further includes:

Store the downloaded inventory and calculate the size of all inventory in real time after an inventory has been downloaded;

Compare the size of all inventory to the cache limit, and remove the previous inventory if it is greater than the cache limit.

And in response to the play instruction issued by the second client, controlling the target advertisement resource to perform instant play or delayed play.

Receiving, by the second client, a preset playing rule, and controlling the target advertising resource to play according to the playing rule and the received number of the target advertising resource, where the playing rule is that the playing condition is satisfied default value.

Further, the playing condition includes the number of gifts received by the anchor, the popularity of the live room, or the number of responses of the users in the live room.

Further, the method further includes: adjusting an advertisement play interface in response to an advertisement play interface adjustment instruction sent by the second client.

Further, the method further includes: sending a prompt signal to the second client when the target advertisement resource is played.

In a second aspect, an embodiment of the present disclosure further provides an advertisement playing device in a live broadcast, where the device is applied to a first client, the first client is in communication connection with a second client, and the first client and the first client The second client is connected to the service terminal, and the device includes: an obtaining module, configured to obtain an advertisement resource from the service terminal in response to the user entering the live broadcast room; and a receiving module configured to receive the second client a number of the target advertisement resource, wherein the number of the target advertisement resource is determined by the second client responding to the user's selection operation from one of the selected inventory resources of the service terminal's inventory pool; the control module is configured to The number of the targeted inventory received controls the target inventory for playback.

Further, the control module is further configured to:

Further, the acquiring module is further configured to: initiate a resource acquisition request to the service terminal in response to an operation of the user entering the live broadcast room;

Further, the control module is further configured to receive a preset playing rule sent by the second client, and control the target advertising resource to play according to the playing rule and the received number of the target advertising resource. The play rule is that the play condition meets a preset value.

In a third aspect, an embodiment of the present disclosure further provides a client, where the client is connected to a second client, where both the client and the second client are connected to a service terminal, where the client includes a memory and A processor configured to store computer program code, the processor being configured to execute computer program code stored in the memory to implement the live broadcast advertisement method.

In a fourth aspect, an embodiment of the present disclosure provides a storage medium having stored thereon a computer program that, when executed by a processor, implements any of the above methods.

The method and device for playing an advertisement in a live broadcast according to an embodiment of the present disclosure, the method and device for playing the advertisement in the live broadcast are applied to a first client (client), and the first client is connected to the second client. Both the first client and the second client are connected to the service terminal. The method includes: the first client obtains an advertisement resource from the service terminal in response to the user entering the live broadcast room, and when the advertisement resource needs to be played, the second client selects one from the service pool of the service terminal in response to the user's selection operation. The advertisement is used as the target inventory, and the number of the target inventory is sent to the first client terminal, and the target client plays the target inventory. In this solution, the second client randomly determines an advertisement resource from the advertisement resource pool of the service terminal, and the first client implements the specific playback of the advertisement resource, thereby greatly improving the flexibility of playing the advertisement in the live broadcast. There is no need to play a pre-designated ad.

The above described objects, features, and advantages of the present invention will become more apparent from the description of the appended claims.

DRAWINGS

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings to be used in the embodiments will be briefly described below. It should be understood that the following drawings show only certain embodiments of the present disclosure, and thus It should be seen as a limitation on the scope, and those skilled in the art can obtain other related drawings according to these drawings without any creative work.

FIG. 1 is a schematic diagram of an application environment of an advertisement playing method in a live broadcast according to an embodiment of the present disclosure.

FIG. 2 is a schematic structural diagram of a client provided by an embodiment of the present disclosure.

FIG. 3 is a schematic flowchart diagram of a method for playing an advertisement in a live broadcast according to an embodiment of the present disclosure.

FIG. 4 is a schematic diagram of functional modules of an advertisement playing device in a live broadcast according to an embodiment of the present disclosure.

Illustration: 100-first client; 200-second client; 300-service terminal; 110-live broadcast advertising device; 120-memory; 130-storage controller; 140-processor; 150-peripheral interface 160-input-output unit; 170-audio unit; 180-display unit; 190-communication unit; 111-acquisition module; 112-receive module; 113-control module.

Detailed ways

The technical solutions in the embodiments of the present disclosure are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present disclosure. It is obvious that the described embodiments are only a part of the embodiments of the present disclosure, and not all of the embodiments. The components of the disclosed embodiments, which are generally described and illustrated in the figures herein, can be arranged and designed in various different configurations. The detailed description of the embodiments of the present disclosure, which is set forth in the claims All other embodiments obtained by a person skilled in the art based on the embodiments of the present disclosure without creative efforts are within the scope of the present disclosure.

It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings. Meanwhile, in the description of the present disclosure, the terms "first", "second", and the like are used merely to distinguish a description, and are not to be construed as indicating or implying a relative importance.

In the traditional advertisement playing mode, the advertisement is usually fixed at various time points of the video, and once set, the video cannot be changed when the video starts playing, and the existing video is recorded and recorded, that is, the Ad insertion is not suitable for live broadcasts with real-time performance. As the live broadcast is more and more popular among users, the live broadcast market prospects are getting better and better. Therefore, embedding advertisements in live broadcasts will be a new and highly market-oriented operation mode. In view of the real-time and interactive nature of the live broadcast, the embodiment of the present disclosure provides a method for playing an advertisement in a live broadcast, which enables an advertisement to be played in a live broadcast, and the advertisement to be played can be selected by the anchor, thereby providing flexibility of advertisement. Enhanced interaction between anchors and general users.

1 is a schematic diagram of an application environment of an advertisement playing method in a live broadcast according to an embodiment of the present disclosure. The method for playing an advertisement in the live broadcast is applied to the first client 100, and the first client 100 may be, but not The first client 100 is the side where the user is located, that is, the user can enter the live room through the first client 100 to watch the live broadcast of the anchor. The first client 100 is in communication with the second client 200. The second client 200 can be, but is not limited to, an intelligent electronic device such as a tablet computer, a mobile phone, or a desktop computer. On one side, the user can open the live broadcast room through the second client 200 to start the live broadcast for other users to see. The first client 100 and the second client 200 are both connected to the service terminal 300. The service terminal 300 is a server. The service terminal 300 has an inventory pool, and the advertisement pool stores different types of advertisements, such as Image ads, video ads, red envelope ads, and more.

The first client 100 will download different types of advertisement resources from the advertisement resource pool of the service terminal 300 when the user enters the live broadcast room, and the second client 200 will respond to the selection of the anchor when the anchor wants to play the advertisement. The number of the advertisement resource is selected from the advertisement resource pool of the service terminal 300 and sent to the first client 100, and then the corresponding numbered advertisement resource is played by the first client 100 to be displayed on the user who is watching the live broadcast. It can be seen that the advertisement resources played by the first client 100 are selected by the anchor at any time point in the live broadcast, and the type of the selected advertisement resources is random, thereby increasing the flexibility of playing the advertisement, so that Users are happy to accept.

Please refer to FIG. 2 , which is a schematic structural diagram of a first client 100 according to an embodiment of the present disclosure. The first client 100 includes an advertisement playing device 110 , a memory 120 , a storage controller 130 , a processor 140 , and an external server . An interface 150, an input and output unit 160, an audio unit 170, a display unit 180, and a communication unit 190 are provided.

The components of the memory 120, the memory controller 130, the processor 140, the peripheral interface 150, the input and output unit 160, the audio unit 170, the display unit 180, and the communication unit 190 are directly or indirectly electrically connected to each other to implement The transmission or interaction of data. For example, the components can be electrically connected to one another via one or more communication buses or signal lines. The live broadcast advertisement playing device 110 includes at least one software that can be stored in the memory 120 or is solidified in an operating system (OS) of the first client 100 device in the form of software or firmware. functional module. The processor 140 is configured to execute executable modules stored in the memory 120, such as software functional modules or computer programs included in the live broadcast advertising device 110.

The memory 120 can be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read-only memory (PROM). Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like. The memory 120 is configured to store a program, and the processor 140 executes the program after receiving the execution instruction. The method performed by the data collection end 100 defined by the flow process disclosed in any embodiment of the present disclosure may be It is applied to processor 140 or implemented by processor 140.

Processor 140 may be an integrated circuit chip with signal processing capabilities. The processor 140 may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP Processor, etc.), or a digital signal processor (DSP), an application specific integrated circuit. (ASIC), Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component. The methods, steps, and logical block diagrams disclosed in the embodiments of the present disclosure may be implemented or carried out. The general purpose processor may be a microprocessor or the processor 140 may be any conventional processor 140 or the like.

The peripheral interface 150 couples various input/output devices to the processor 140 and to the memory 120. In some embodiments, peripheral interface 150, processor 140, and memory controller 130 can be implemented in a single chip. In other instances, they can be implemented by separate chips.

The input output unit 160 is configured to provide input to the user to enable user interaction with the data collection terminal 100. The input and output unit 160 may be, but not limited to, a mouse, a keyboard, and the like.

The audio unit 170 provides an audio interface to the user, which may include one or more microphones, one or more speakers, and audio circuitry.

The display unit 180 provides an interactive interface (eg, a user interface) between the first client 100 and the user or is configured to display image data to the user for reference. In this embodiment, the display unit 180 can be a liquid crystal display or a touch display. For a touch display, it can be a capacitive touch screen or a resistive touch screen that supports single-point and multi-touch operations. Supporting single-point and multi-touch operations means that the touch display can sense simultaneous touch operations from one or more locations on the touch display, and the touch operation is transferred to the processor 140. Perform calculations and processing.

The communication unit 190 is configured to establish a connection between the second client 200 and the service terminal 300 through the network, thereby implementing between the first client 100 and the second client 200 and the service terminal 300. The communication is connected and configured to send and receive data through the network.

FIG. 3 is a schematic flowchart of a method for playing an advertisement in a live broadcast according to an embodiment of the present disclosure. The method for playing an advertisement in the live broadcast is applied to the first client 100, and the method includes:

Step S110: Acquire an advertisement resource from the service terminal in response to an operation of the user entering the live broadcast room.

It should be noted that the first client 100 obtains the advertisement resource from the service terminal 300, and may be obtained and stored in advance by the first client 100 after the user enters the live broadcast room, or may be cached in real time. The real-time cache is used by the service terminal 300 to notify the first client 100 to cache before the advertisement is to be played. This may reduce the real-time performance of the advertisement to a certain extent, but it can save resources.

In this embodiment, when the user enters the live broadcast room, the first client 100 sends a request for acquiring a resource to the service terminal 300, and the service terminal 300 feeds back the address of the advertisement resource, that is, the URL of the advertisement resource, to the first client 100. The inventory address includes the number of the advertisement resource, and the first client 100 will obtain the advertisement resource from the service terminal 300 according to the advertisement resource address. In other embodiments of the present disclosure, the manner in which the advertisement is obtained may also increase the random number. Optionally, in response to the user entering the live broadcast room, the first client 100 sends a resource acquisition request to the service terminal 300 at a random time after the user enters the live broadcast room. In this way, it is possible to prevent the service terminal 300 from having a problem because the advertisement acquisition amount is large during the peak period.

Inventory downloads support both serial and parallel. Among them, although the serial mode is slow to download, the concurrent pressure of the service terminal 300 can be reduced; while the parallel mode may increase the concurrent pressure of the service terminal 300, the download is fast.

In addition, the first client 100 stores the downloaded inventory in real time, and after each advertisement is downloaded, calculates the size of all the inventory in real time, and further compares the size of all the inventory with the cache limit. Greater than the cache limit, deletes previously stored inventory to reduce memory consumption. Another way to reduce memory consumption is that the first client 100 automatically deletes the inventory that reaches the preset deadline.

In addition, it should be noted that, if the user of the first client 100 does not enter the live broadcast room for the first time, the first client 100 may have downloaded the live broadcast correspondingly when entering the same live broadcast room for the first time. The advertisement resource, when the user enters the live broadcast room again, the first client 100 will still send a request for obtaining the resource to the service terminal 300 to obtain the advertisement resource address. The first client 100 does not repeatedly search for the advertisement resource if it exists, according to the number of the advertisement resources included in the advertisement resource address. If not, the first client 100 will re-acquire the advertising resources from the service terminal 300 according to the advertisement address to reduce unnecessary workload.

Step S120: Receive a number of the target advertisement resource sent by the second client.

The second client 200, that is, the side where the anchor is located, the anchor will select one of the inventory resources from the inventory pool of the service terminal 300 at any point in the live broadcast process, and the advertisement resource is the target advertisement resource. And the second client 200 sends the selected number corresponding to the target advertisement resource to the first client 100. Since the service terminal 300 includes multiple types of advertisement resources, such as image advertisements, video advertisements, and the like, each type of advertisement resource corresponds to multiple advertisement resources having physical content, and the anchor can be selected according to one's own preference or prior agreement. One of the advertisement resources is used as the target advertisement resource, and the number of the target advertisement resource is sent by the second client 200 to the first client 100. It can be seen that the target inventory is specified by the anchor and is randomly inserted into any of the live broadcasts, which is more flexible and the user receives more.

Step S130, controlling the target advertisement resource to play according to the number of the received target advertisement resource.

It is easy to understand that the status of the advertisement resource acquired by the first client 100 from the service terminal 300 may have a download success status or a download status or a not yet download status, that is, the advertisement resources acquired by the first client 100. The status is not certain. Further, when the first client 100 receives the number of the advertisement resource that needs to be played by the second client 200, the first client 100 detects whether the number of the target advertisement resource exists in the acquired advertisement resource. If the target advertisement resource is in the download success state, the first client 100 directly controls the target advertisement resource to be played in the player, and if the target advertisement resource is in the downloading state, the first client 100 Control the target inventory to play while the cache is being played to improve the user experience. If the target advertisement resource is in a state that has not been downloaded yet, the first client 100 controls the target advertisement resource to perform real-time cache, and the real-time cache is notified by the service terminal 300 to the first client 100 for caching before the advertisement is to be played, so that Can save resources. The first client 100 controls the target inventory to be cached while playing in the real-time cache.

It should be noted that the playing time of the target inventory may be randomly played, or may be played within a preset time period.

In other embodiments of the present disclosure, the first client 100 controls the target advertisement resource to be played in the player, which may be determined by the anchor itself or determined by a preset playing rule, so that the advertisement is freely controlled to achieve the advertisement. The purpose of precision and humanity of playback.

When the second client 200 sends the number corresponding to the selected target advertisement resource to the first client 100, the anchor may also send a play instruction to the first client 100 through the second client 200. The play command characterizes a determination instruction of a play time of the target advertisement. The first client 100 controls the target advertisement resource to perform instant play or delayed play in response to the play instruction. That is to say, the anchor can control the target advertisement to play directly through the second client 200 or play after a certain period of time. The playback time is selected by the anchor.

In addition, the first client 100 can receive the preset playing rule sent by the second client 200, and control the target advertising resource to play according to the playing rule and the number of the received target advertising resource. The playing rule may be that the playing condition meets the preset value. The playing condition may be the number of gifts received by the anchor, the popularity of the live room, or the number of responses of the users in the live room. That is to say, when the number of gifts received by the anchor, the popularity of the live room, or the number of responses of the users in the live room meet the preset value, the target advertisement resource is controlled to be played. This will improve the performance of your ads.

Step S140, adjusting the advertisement play interface in response to the advertisement play interface adjustment instruction sent by the second client 200.

During the process of playing the target advertisement resource by the first client 100, the anchor can control the location and size of the advertisement play interface through the second client 200, and the second client 200 sends an advertisement play interface adjustment instruction to the first client 100. The first client 100 adjusts the advertisement playing interface according to the advertisement playing interface adjustment instruction. That is to say, the location and size of the target advertisement resource in the live video of the first client 100 are adjusted. In this way, the user can see the advertisement and achieve a better user experience without affecting the live broadcast.

Step S150: Send a prompt signal to the second client 200 when the target advertisement resource is played.

When the target advertisement resource is played, the first client 100 may send a prompt signal to the second client 200, and the second client 200 sends a reminder message to the anchor according to the prompt signal, so that the anchor advertisement has been played, so that the anchor performs. Subsequent operations, you can continue to play another ad or ad combination, or you can stop playing ads and other live events.

It can be seen that the solution provides a method for playing an advertisement in a live broadcast, and randomly selects an advertisement to be played by the anchor to further play the specified advertisement resource on the client where the user is located, thereby enhancing the flexibility of playing the advertisement and improving the receiving of the user. degree.

Please refer to FIG. 4 , which is a schematic diagram of functional modules of an advertisement playing device 110 in a live broadcast according to an embodiment of the present disclosure. The device includes an obtaining module 111 , a receiving module 112 , and a control module 113 .

The obtaining module 111 is configured to obtain an advertisement resource from the service terminal in response to an operation of the user entering the live room.

In the embodiment of the present disclosure, step S110 may be performed by the acquisition module 111.

The receiving module 112 is configured to receive a number of the target advertisement resource sent by the second client, where the number of the target advertisement resource is that the second client responds to the user's selection operation from the service resource pool of the service terminal. One of the selected inventory is determined. The receiving module 112 is further configured to receive a preset playing rule, a play command, an advertisement play interface adjustment command, a prompt signal, and other control commands issued by the second client 200.

In an embodiment of the present disclosure, step S120 may be performed by the receiving module 112.

The control module 113 is configured to control the target advertisement resource to play according to the number of the received target advertisement resource. The control module 113 may be further configured to control the advertisement play and perform corresponding actions according to the received target advertisement resource number and the play rule, the play instruction, the advertisement play interface adjustment command, the prompt signal, and other control commands.

In the embodiment of the present disclosure, step S130 may be performed by the control module 1131.

Since the part of the advertisement playing method in the live broadcast has been described in detail, it will not be described here.

In summary, the method, device, and client for playing an advertisement in a live broadcast according to an embodiment of the present disclosure, the method and device for playing an advertisement in the live broadcast are applied to a first client (client), the first client and the first client Two client connections, the first client and the second client are both connected to the service terminal. The method includes: the first client obtains an advertisement resource from the service terminal in response to the user entering the live broadcast room, and when the advertisement resource needs to be played, the second client selects one from the service pool of the service terminal in response to the user's selection operation. The advertisement is used as the target inventory, and the number of the target inventory is sent to the first client terminal, and the target client plays the target inventory. In this solution, the second client randomly determines an advertisement resource from the advertisement resource pool of the service terminal, and the first client implements the specific playback of the advertisement resource, thereby greatly improving the flexibility of playing the advertisement in the live broadcast. There is no need to play a pre-designated ad.

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may also be implemented in other manners. The apparatus embodiments described above are merely illustrative, for example, the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and functionality of possible implementations of apparatus, methods, and computer program products according to various embodiments of the present disclosure. operating. In this regard, each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the Executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may also occur in a different order than those illustrated in the drawings. For example, two consecutive blocks may be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or function. Or it can be implemented by a combination of dedicated hardware and computer instructions.

In addition, each functional module in various embodiments of the present disclosure may be integrated to form a separate part, or each module may exist separately, or two or more modules may be integrated to form a separate part.

The functions, if implemented in the form of software functional modules and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, the portion of the technical solution of the present disclosure that contributes in essence or to the prior art or the portion of the technical solution may be embodied in the form of a software product stored in a storage medium, including The instructions are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present disclosure. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. . It should be noted that, in this context, relational terms such as first and second are used merely to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply such entities or operations. There is any such actual relationship or order between them. Furthermore, the term "comprises" or "comprises" or "comprises" or any other variations thereof is intended to encompass a non-exclusive inclusion, such that a process, method, article, or device that comprises a plurality of elements includes not only those elements but also Other elements, or elements that are inherent to such a process, method, item, or device. An element that is defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device that comprises the element.

The above description is only a preferred embodiment of the present disclosure, and is not intended to limit the disclosure, and various changes and modifications may be made to the present disclosure. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and scope of the present disclosure are intended to be included within the scope of the present disclosure. It should be noted that similar reference numerals and letters indicate similar items in the following figures, and therefore, once an item is defined in a drawing, it is not necessary to further define and explain it in the subsequent drawings.

The above is only the specific embodiment of the present disclosure, but the scope of the present disclosure is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the disclosure. It should be covered within the scope of protection of the present disclosure. Therefore, the scope of protection of the present disclosure should be determined by the scope of the claims.

Industrial applicability

The method, device and client for playing an advertisement in a live broadcast provided by the embodiment of the present disclosure improve the flexibility of playing an advertisement in a live broadcast without playing a pre-designated advertisement.

Claims

An advertisement playing method in a live broadcast, the method is applied to a first client, the first client is in communication connection with a second client, and the first client and the second client are both connected to a service terminal, The method is characterized in that the method comprises:

Acquiring an advertisement resource from the service terminal in response to an operation of the user entering the live room;

Receiving, by the second client, a number of the target advertisement resource, where the number of the target advertisement resource is that the second client responds to the user's selection operation, selecting one of the inventory resources from the service terminal's inventory pool. determine;

Controls the target inventory for playback based on the number of targeted inventory received.
The method according to claim 1, wherein the step of controlling the target advertisement resource to be played according to the number of the received target advertisement resource comprises:

Detecting whether the number of the target inventory exists in the acquired inventory;

If it exists, the inventory will not be downloaded again;

If not, the advertisement resource is obtained from the service terminal.
The method according to claim 1 or 2, wherein the status of the advertisement resource acquired by the first client from the service terminal comprises a download success status and a download status.
The method according to claim 3, wherein the step of controlling the target advertisement resource to be played according to the number of the received target advertisement resource comprises:

Detecting whether the number of the target inventory exists in the acquired inventory;

If yes, when the status of the target advertisement resource is the download success status, the control target advertisement resource is played, and when the status of the target advertisement resource is the download status, the target advertisement resource is controlled to be played while being cached.
The method according to any one of claims 1 to 4, wherein the state of the advertisement resource acquired by the first client from the service terminal includes a not yet downloaded state, and the number is controlled according to the number of the received target advertisement resource. The steps for playing the target inventory include:

Detecting whether the number of the target inventory exists in the acquired inventory;

If yes, when the status of the target inventory is not yet downloaded, the target inventory is controlled to be cached in real time.
The method according to any one of claims 1-5, wherein the step of obtaining an advertisement resource from the service terminal in response to an operation of the user entering the live broadcast room comprises:

Sending a resource acquisition request to the service terminal in response to an operation of the user entering the live broadcast room;

Receiving an advertisement resource address that is sent by the service terminal in response to the acquiring resource request;

Obtaining an advertisement resource from the service terminal according to the advertisement resource address.
The method according to claim 6, wherein the step of transmitting a request for obtaining a resource to the service terminal in response to an operation of the user entering the live broadcast room comprises:

In response to the user entering the live broadcast room, the resource acquisition request is sent to the service terminal at a random time.
The method of claim 6 wherein the method further comprises:

Store the downloaded inventory and calculate the size of all inventory in real time after an inventory has been downloaded;

Compare the size of all inventory to the cache limit, and remove the previous inventory if it is greater than the cache limit.
The method according to any one of claims 1 to 8, wherein the step of controlling the target advertisement resource to be played according to the number of the received target advertisement resource comprises:

And in response to the play instruction issued by the second client, controlling the target advertisement resource to perform instant play or delayed play.
The method according to any one of claims 1 to 8, wherein the step of controlling the target advertisement resource to be played according to the number of the received target advertisement resource comprises:

Receiving, by the second client, a preset playing rule, and controlling the target advertising resource to play according to the playing rule and the received number of the target advertising resource, where the playing rule is that the playing condition is satisfied default value.
The method of claim 10, wherein the playing condition comprises a number of gifts received by the anchor, a popularity of the live room, or a number of responses of the user in the live room.
The method according to any one of claims 1 to 11, wherein the method further comprises: adjusting an advertisement play interface in response to an advertisement play interface adjustment instruction sent by the second client.
The method according to any one of claims 1 to 12, wherein the method further comprises: sending a prompt signal to the second client when the target advertisement resource is played.
An advertisement playing device in a live broadcast, the device is applied to a first client, the first client is in communication connection with a second client, and the first client and the second client are both connected to the service terminal, Characteristically, the device comprises:

An obtaining module configured to obtain an advertisement resource from the service terminal in response to an operation of the user entering the live broadcast room;

a receiving module, configured to receive a number of a target advertisement resource sent by the second client, where the number of the target advertisement resource is selected by the second client in response to a user's selection operation from an inventory pool of the service terminal One of the identified inventory is determined;

The control module is configured to control the target inventory to play according to the number of the received target inventory.
The apparatus according to claim 14, wherein the status of the advertisement resource acquired by the first client from the service terminal comprises a download success status and a download status.
The device of claim 15, wherein the control module is further configured to:

Detecting whether the number of the target inventory exists in the acquired inventory;

If yes, when the status of the target advertisement resource is the download success status, the control target advertisement resource is played, and when the status of the target advertisement resource is the download status, the target advertisement resource is controlled to be played while being cached.
The device according to any one of claims 14 to 16, wherein the obtaining module is further configured to: initiate a resource acquisition request to the service terminal in response to an operation of the user entering the live broadcast room;

Receiving an advertisement resource address that is sent by the service terminal in response to the acquiring resource request;

Obtaining an advertisement resource from the service terminal according to the advertisement resource address.
The device according to any one of claims 14-17, wherein the control module is further configured to receive a preset playing rule sent by the second client, and according to the playing rule and the received The number of the target advertisement resource controls the target advertisement resource to be played, wherein the play rule is that the play condition meets a preset value.
a client, the client is connected to a second client, and both the client and the second client are connected to the service terminal, wherein the client includes a memory and a processor, and the memory configuration In order to store the computer program code, the processor is configured to execute the computer program code stored in the memory to implement the live broadcast advertisement playing method according to any one of claims 1-13.
A storage medium having stored thereon a computer program, characterized in that the computer program is executed by a processor to implement the method of any one of claims 1-13.