CN102055942A - Method for playing image-text advertisements based on mobile communication network - Google Patents
Method for playing image-text advertisements based on mobile communication network Download PDFInfo
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Abstract
The invention provides a method for playing image-text advertisements based on a mobile communication network, relating to a method by which on-board equipment receives and plays the images sent by a service center. The method comprises the following steps: the service center receives picture data files forming the content of the advertisement and stores the picture data files into a database; the service center determines to adopt each picture data file in the database according to the content of the advertisement program, generates advertisement index files with the continuous display time and display sequence of each picture data file and the identification code of each picture data file and stores the advertisement index files into the database; the service center sends the advertisement index files to car frames; the car frames check own existing picture data files according to the advertisement index files and ask for and receive the corresponding picture data files if lacking the specified picture data files; and the car frames play each picture data file according to the specified continuous display time and display sequence of the advertisement index files. By adopting the method, the content of the advertisement program is convenient to change and the data communication traffic is substantially reduced.
Description
Technical field
The present invention relates to the method that a kind of mobile unit received and play the image that is issued by mobile communications network by service centre.
Background technology
In the past, in order on the vehicles such as vehicle, to play advertising programme, must with the image of advertising programme, dub with the unified editor of captions, compound be the flow-medium performance data file of 25～30 two field picture/seconds, again this flow-medium performance data file is copied on tape or the CD, then this tape or CD are distributed to the vehicles such as vehicle and remove to play this advertising programme.Owing to allot and change the restriction that the work of tape or CD is subjected to vehicles travel situations such as vehicle and handing-over place, can not satisfy the needs of timely change advertising programme.People propose: issue the flow-medium performance data file of picture-text advertisement by service centre by the mobile unit of mobile communications network on vehicle, mobile unit is in time play after receiving this flow-medium performance data file.This advertising programme broadcast mode also has following shortcoming: 1, and the flow-medium performance data file cost of manufacture of advertising programme is very high; In case and the flow-medium performance data file of advertising programme completes and is handed down to after the vehicle, even its content is done local change, also can only all scrap original flow-medium performance data file, make new flow-medium performance data file again and be handed down to vehicle.2, the data volume of the flow-medium performance data file of advertising programme is big, by the expense height of mobile communications network transmission.
Summary of the invention
The present invention aims to provide a kind of picture-text advertisement player method based on mobile communications network, and it can be so that change the content of advertising programme and reduce corresponding data traffic significantly.
Technical scheme of the present invention is: a kind of picture-text advertisement player method based on mobile communications network, and the step that comprises has:
Step B, service centre accept the image data file of every width of cloth picture of composition ad content, and deposit these image data files in database;
Step C, service centre is according to definite each image data file that should adopt in the database of the content of advertising programme, and the lasting demonstration time and the DISPLAY ORDER of above-mentioned each image data file; Service centre generates the keyed advertising file with the lasting demonstration time of fixed each the image data file of above-mentioned advertising programme and the identification code of DISPLAY ORDER and each image data file, and deposits the keyed advertising file of this advertising programme in database;
Step D, service centre are handed down to the keyed advertising file of described advertising programme by mobile communications network the ride of designated vehicle;
Step e, the ride of designated vehicle is checked the existing image data file of this ride by described keyed advertising file, then asks for and receive corresponding image data file to service centre if this ride lacks the image data file of described keyed advertising files specify;
Step F, the ride of designated vehicle is play described each image data file by the lasting demonstration time and the DISPLAY ORDER of each image data file of described keyed advertising files specify.
The method of broadcast advertising programme of the present invention, broken through in the past traditional concept, constructed brand-new advertisement broadcast mode with lasting demonstration time and the DISPLAY ORDER of several pictures and these several pictures with the continuous playing video advertisement program image of 25～30 two field picture/seconds.Advertising programme can be simply to the picture that only has several clients to provide.Service centre generates the keyed advertising file with the identification code of the image data file of lasting demonstration time of each picture of above-mentioned advertising programme and DISPLAY ORDER and each picture.Service centre only needs the image data file of this keyed advertising file and corresponding picture is sent to the ride of designated vehicle, and this ride just can be by the lasting demonstration time of each picture of described keyed advertising files specify and the image data file of described each picture of DISPLAY ORDER broadcast.When revising advertising programme, only need interpolation slightly or minimizing or change the image data file, and generate the ride that new keyed advertising file sends to designated vehicle; The ride of designated vehicle is checked the existing image data file of this ride by new keyed advertising file, then asks for and receive corresponding image data file to service centre if this ride lacks the image data file of new keyed advertising files specify; Then, the ride of designated vehicle is play the image data file of each picture by new keyed advertising file.Because the image data file of each picture is separate in the advertising programme, when playing by independent reference; Greatly improved the recycling rate of waterused of image data file.As long as the image data file that has had on the ride of designated vehicle just needn't repeat to issue, can reduce corresponding data traffic significantly.Because the keyed advertising file only relates to the lasting demonstration time of each image data file and the identification code of DISPLAY ORDER and each image data file, it is little simply to be easy to the editor and the traffic again.So method of broadcast advertising programme of the present invention, with respect to image, dub for editor, transmission and the broadcast with the unified editor of captions, compound flow-medium performance data file, be convenient to change the content of advertising programme and reduce corresponding data traffic significantly.Significantly reduce the modification editor cost of advertising programme and play communications cost.
And then picture-text advertisement player method of the present invention can also show captions neatly on picture: among the described step B, service centre also accepts to form the subtitle data files of every frame captions of ad content, and deposits these subtitle data files in database;
Among the described step C, when service centre determines to adopt each image data file in the database in the content of foundation advertising programme, also determine the subtitle data files of corresponding frame captions in the database that each image data file should adopt respectively; Service centre charges to the keyed advertising file with the identification code of the subtitle data files of fixed each frame captions in the above-mentioned advertising programme and the corresponding relation of this subtitle data files and corresponding picture data file;
In the described step e, the ride of designated vehicle is also checked the existing subtitle data files of this ride by described keyed advertising file, then asks for and receive corresponding subtitle data files to service centre if this ride lacks the subtitle data files of described keyed advertising files specify;
In the described step F, the ride of designated vehicle is also play corresponding subtitle data files when playing described each image data file by described keyed advertising file.
Usually the client need revise the word content of captions in the advertising programme continually, but the image data file in the advertising programme is seldom changed.Adopt and mode processing caption like the image data files classes, greatly improved the recycling rate of waterused of image data file and subtitle data files.As long as the image data file and the subtitle data files that have had on the ride of designated vehicle just needn't repeat to issue, can reduce corresponding data traffic significantly.Because the keyed advertising file only relates to lasting demonstration time and the identification code of DISPLAY ORDER, each image data file and subtitle data files and the corresponding relation of subtitle data files and corresponding picture data file of each image data file, it is little simply to be easy to the editor and the traffic again.So method of broadcast advertising programme of the present invention, with respect to image, dub for editor, transmission and the broadcast with the unified editor of captions, compound flow-medium performance data file, be convenient to change the content of advertising programme and reduce corresponding data traffic significantly.Significantly reduce the modification editor cost of advertising programme and play communications cost.
Particularly, picture-text advertisement player method of the present invention can also be dubbed for the picture setting neatly: among the described step B, service centre also accepts to form the data file of dubbing that every section of ad content dubs, and dubs data file with these and deposit database in;
Among the described step C, when service centre determines to adopt each image data file in the database according to the content of advertising programme, also determine to dub data file accordingly and respectively dub the playing sequence of data file in the database that each image data file should adopt respectively; Service centre charges to the keyed advertising file with the fixed identification code of respectively dubbing the playing sequence of data file and respectively dubbing data file of above-mentioned advertising programme;
In the described step e, the ride of designated vehicle is also checked the existing data file of dubbing of this ride by described keyed advertising file, then asks for and receives to service centre and dub data file accordingly if this ride lacks the data file of dubbing of described keyed advertising files specify;
In the described step F, the ride of designated vehicle is also play the data file of dubbing of each correspondence by the playing sequence of respectively dubbing data file of this keyed advertising files specify when playing described each image data file by described keyed advertising file.
Employing is handled with mode like the image data files classes and is dubbed, and has greatly improved image data file and the recycling rate of waterused of dubbing data file.As long as the image data file that has had on the ride of designated vehicle and dub data file and just needn't repeat to issue can reduce corresponding data traffic significantly.Again because the playing sequence that the keyed advertising file only relates to lasting demonstration time of each image data file and DISPLAY ORDER, each image data file and dubs the identification code of data file and dub data file, simple and be easy to editor and the traffic little.So method of broadcast advertising programme of the present invention, with respect to image, dub for editor, transmission and the broadcast with the unified editor of captions, compound flow-medium performance data file, be convenient to change the content of advertising programme and reduce corresponding data traffic significantly.Significantly reduce the modification editor cost of advertising programme and play communications cost.
The present invention is based on the picture-text advertisement player method of mobile communications network, advertisement content be kept at image data file, subtitle data files respectively and dub in the data file, with a keyed advertising file with image data file, the subtitle data files used in the corresponding advertising programme with dub data file and occupation mode is expressed.When service centre specifies ride to play an advertising programme, keyed advertising file, image data file, the subtitle data files of this advertising programme use is provided respectively and dubs data file; When changing advertising programme, a great deal of existing image data file, subtitle data files and dub data file and can be used again on service centre and the vehicle.And the exclusive keyed advertising file of each advertising programme very simply is easy to edit and the traffic is little.So with respect to image, dub for editor, transmission and the broadcast with the unified editor of captions, compound flow-medium performance data file, the present invention is based on picture-text advertisement player method editor easy to implement, transmission and the broadcast of mobile communications network, not only significantly reduce the modification editor cost of advertising programme and play communications cost, and advertising programme can be issued to ride by wireless network very apace, improved ageing that advertising programme plays.
Description of drawings
Fig. 1 is the frame structure schematic diagram of the advertising programme Play System embodiment of the realization picture-text advertisement player method that the present invention is based on mobile communications network.
Fig. 2 is the main flow chart of the advertising programme of Fig. 1 embodiment broadcast.
Fig. 3 is the branch flow chart of step B in the main flow shown in Figure 2.
Fig. 4-1 is the branch flow chart of step C first half in the main flow shown in Figure 2.
Fig. 4-2 is the latter half of branch flow chart of step C in the main flow shown in Figure 2.
Embodiment
Fig. 1 is the frame diagram of the advertising programme Play System of the realization picture-text advertisement player method that the present invention is based on mobile communications network.
This system comprises a service centre 1, a plurality of ride 2 and at least one system terminal 3.Service centre 1 is made up of service server 11, Service Component 12, the communication server 13 and database 14.
Service server 11 is the picture-text advertisement management systems based on the B/S pattern, and it is the three-tier architecture that comprises presentation layer, operation layer and data Layer.Service server 11 is by the Internet and system terminal 3 swap datas.Service server 11 provides the image data file for system terminal 3 and dubs the interface of operations such as the uploading of data file, modification, preview, deletion; Service server 11 is accepted the image data file that system terminal 3 uploads and is dubbed data file, and with the image data file with dub data file and deposit in the database 14.Service server 11 can be provided at the interface of adding captions on the picture for system terminal 3.Service server 11 is accepted the formation subtitle data files of system terminal 3 on this interface, and subtitle data files is deposited in the database 14.Service server 11 provides preview picture data file, dubs the function that data file and subtitle data files editor generate the keyed advertising file of advertising programme for system terminal 3; Service server 11 is accepted the keyed advertising file that system terminal 3 generates, and the keyed advertising file is deposited in the database 14.Service server 11 can be under the control of system terminal 3 carrying out gear and issuing the keyed advertising file of advertising programme by Service Component 12 a plurality of picture-text advertisement programs.
Service Component 12 obtains the Frame that ride 2 is uploaded in real time from the communication server 13, the content of resolution data frame is saved in relevant data in the database 14, and from database 14, obtain image data file or subtitle data files or dub corresponding reply data such as data file, and then the Frame of above-mentioned reply data composition corresponding format is sent to the communication server 13.Simultaneously, Service Component 12 can also intercom mutually with service server server 11, and returns the download state of the communication server 13 in real time to service server 11.
The communication server 13 communicates by mobile communications network and each ride 2.The communication server 13 main being responsible for receive the Frame that each ride 2 is uploaded, and hand to Service Component 12 and handle.The communication server 13 is assigned keyed advertising file, image data file, the subtitle data files to relevant ride 2 to Service Component 12 and is dubbed Frames such as data file and is transmitted to this ride 2.The communication server 13 also needs to safeguard the Link State of each ride 2 in addition.
Database 14 is mainly used to deposit keyed advertising file, image data file, the subtitle data files that service server 11 provides and dubs data file, and the request of ride 2 data file of wanting that transfers by Service Component 12 is with the image data file or the subtitle data files of correspondence or dub data file and give Service Component 12 and issue.
Ride 2 is made up of car-mounted terminal 21, LCD screen 22 and loud speaker 23.The major function of car-mounted terminal 21 has and deposits image data file, the subtitle data files of using in the advertising programme and dub data file in the ride 2.Car-mounted terminal 21 by the keyed advertising file that receives to existing image data file, subtitle data files with dub data file and carry out the picture-text advertisement file integrality and detect.If lacking some image data file or subtitle data files or dubbing data file is that the picture-text advertisement file is imperfect, car-mounted terminal 21 is responsible for asking for and receiving corresponding image data file, subtitle data files and dub data file to service centre 1.Car-mounted terminal 21 is presented at the caption information of the pictorial information of image data file and subtitle data files on the LCD screen 22 by the regulation of keyed advertising file; The acoustic information of dubbing data file is play by loud speaker 23.
Native system is play the process of picture-text advertisement, as shown in Figure 2:
Steps A, beginning, execution in step B.
Step B, the service server 11 of service centre 1 is accepted the data file of dubbing that the subtitle data files, every section of the image data file of every width of cloth picture of the composition ad content that system terminal 3 uploads, every frame captions dub, and with these image data files, subtitle data files, dub data file and deposit database 14 in; Execution in step C.
Step C, the service server 11 of service centre 1 reaches the lasting demonstration time and the DISPLAY ORDER of above-mentioned each image data file according to definite each image data file that should adopt in the database 14 of the content of advertising programme under the control of system terminal 3; Service server 11 also will be determined the subtitle data files of corresponding frame captions in the database 14 that each image data file should adopt respectively, and dubs data file accordingly and respectively dub the playing sequence of data file in each image data file database 14 that should adopt respectively.The identification code of the identification code of the lasting demonstration time of fixed each the image data file of the above-mentioned advertising programme of service server 11 usefulness and DISPLAY ORDER, each image data file, the subtitle data files of each frame captions and the corresponding relation of this subtitle data files and corresponding picture data file, the identification code of respectively dubbing the playing sequence of data file and respectively dubbing data file generate the keyed advertising file, and deposit the keyed advertising file of this advertising programme in database 14; Execution in step D.
Step D, under the control of system terminal 3 11 pairs of a plurality of picture-text advertisement programs of service server of service centre 1 carry out gear, determine to play the working days parameters such as ride 2, reproduction time of each picture-text advertisement program.The service server 11 of service centre 1 is transferred Service Component 12 extracts the given ad program from database 14 keyed advertising file according to above-mentioned working days parameter under the control of system terminal 3, and Service Component 12 is handed down to the keyed advertising file of described advertising programme by mobile communications network the ride 2 of designated vehicle through the communication server 13; Execution in step E.
Step e, the car-mounted terminal 21 of the ride 2 of designated vehicle receives the keyed advertising file of above-mentioned advertising programme.This car-mounted terminal 21 is checked this ride 2 existing image data files, subtitle data files and is dubbed data file, execution in step E1 by this keyed advertising file.
Step e 2, corresponding image data file is asked for and received to the car-mounted terminal 21 of the ride 2 of this designated vehicle to service centre 1; Execution in step F.
Step F, the car-mounted terminal 21 of the ride 2 of this designated vehicle is play each image data file and subtitle data files by the lasting demonstration time and the DISPLAY ORDER control LCD screen 22 of each image data file of the keyed advertising files specify of receiving, control loudspeaker 23 is play the data file of dubbing of each correspondence by the playing sequence of respectively dubbing data file of the keyed advertising files specify of receiving simultaneously.Execution in step G.
Step G finishes.
Dub data file for ease of what the subtitle data files of understanding the image data file that service centre 1 accepts every width of cloth picture, every frame captions, every section were dubbed, and deposit it details of database 14 in, Fig. 3 illustrates among the step B of aforementioned process, the flow process that service centre 1 operates.
Step B0, beginning, execution in step B1.
Step B1, service server 11 accept the warehouse-in request that system terminal 3 is uploaded new image data file or dubbed data file, execution in step B2.
Do step B2, service server 11 judge that current what upload is the image data file? be execution in step B3 then, otherwise execution in step B6.
Step B3, service server 11 deposits the current image data file of uploading in database 14.Execution in step B4.
Step B4, does service server 11 judge that according to the sign of the current image data file attachments of uploading this picture is furnished with captions? be execution in step B5 then, otherwise execution in step B7.
Step B5, service server 11 will deposit database 14 in the subtitle data files that the current image data file of uploading matches.Execution in step B7.
Step B6, service server 11 deposits the current data file of uploading of dubbing in database 14.Execution in step B7.
Step B7 finishes.
For ease of understanding the details that service centre 1 generates the keyed advertising file of picture-text advertisement program, Fig. 4-1 and Fig. 4-2 illustrates the flow process that service centre 1 carries out abovementioned steps C associative operation.
Step C0, beginning, execution in step C1.
Step C1, the service server 11 of service centre 1 is selected the image data file of a width of cloth picture, execution in step C2 for this advertising programme from database 14 under the control of system terminal 3.
Step C2, does service server 11 judge that according to the sign of this image data file attachments this picture is furnished with captions? be execution in step C3 then, otherwise execution in step C7.
Step C3, service server 11 extract the subtitle data files of this picture, execution in step C4 from database 14.
Step C4, is service server 11 checked the correct format of the subtitle data files of this picture? be execution in step C5 then, execution in step C6.
Step C5, service server 11 is charged in the keyed advertising file of this advertising programme execution in step C7 with the identification code (ID) of the subtitle data files of this picture and the corresponding relation of this subtitle data files and corresponding picture data file.
Step C6, form is made mistakes, and enters fault processing.
Step C7, the service server 11 of service centre 1 is determined the lasting demonstration time of the image data file of this picture in this advertising programme under the control of system terminal 3, and in the keyed advertising file that the identification code (ID) of this image data file and lasting demonstration time are charged to this advertising programme, execution in step C8.
Step C8, does the service server 11 of service centre 1 judge that this advertising programme also needs other picture under the control of system terminal 3? be execution in step C1 then, otherwise execution in step C9.
Step C9, service server 11 is checked the keyed advertising file of this advertising programme, judges whether this advertising programme has several pictures; Be execution in step C10 then, otherwise execution in step C11.
Step C10, service server 11 is determined the DISPLAY ORDER of the image data file of every width of cloth picture, and charges to the keyed advertising file.Execution in step C11.
Step C11, the service server 11 of service centre 1 judges whether this advertising programme needs to dub under the control of system terminal 3; Be execution in step C12 then, otherwise execution in step C16.
Step C12, under the control of system terminal 3 service server 11 of service centre 1 from database 14 for this advertising programme select one section dub dub data file, service server 11 is charged in the keyed advertising file of this advertising programme execution in step C13 with this identification code of dubbing data file (ID) of dubbing.
Step C13, the service server 11 of service centre 1 judges whether this advertising programme also needs other to dub under the control of system terminal 3.Be execution in step C12 then, otherwise execution in step C14.
Step C14, service server 11 is checked the keyed advertising file of these advertising programmes, judges whether this advertising programme has multistage to dub, and is execution in step C15 then, otherwise execution in step C16.
Step C15, service server 11 is determined every section playing sequence of dubbing data file of dubbing in this advertising programme, and this playing sequence is charged to the keyed advertising file of this advertising programme.Execution in step C16.
Step C16, the keyed advertising file of 11 pairs of these advertising programmes of service server is encrypted, and deposits in the database 14 the keyed advertising file of this advertising programme in execution in step C17.
Step C17 finishes.
The above only is preferred embodiment of the present invention, yet does not limit scope of the invention process with this, and the equivalence of doing according to technical scheme of the present invention and description changes and modification, all should belong to the scope that the present invention is contained.
Claims (3)
1. picture-text advertisement player method based on mobile communications network, the step that comprises has:
Step B, service centre accept the image data file of every width of cloth picture of composition ad content, and deposit these image data files in database;
Step C, service centre is according to definite each image data file that should adopt in the database of the content of advertising programme, and the lasting demonstration time and the DISPLAY ORDER of above-mentioned each image data file; Service centre generates the keyed advertising file with the lasting demonstration time of fixed each the image data file of above-mentioned advertising programme and the identification code of DISPLAY ORDER and each image data file, and deposits the keyed advertising file of this advertising programme in database;
Step D, service centre are handed down to the keyed advertising file of described advertising programme by mobile communications network the ride of designated vehicle;
Step e, the ride of designated vehicle is checked the existing image data file of this ride by described keyed advertising file, then asks for and receive corresponding image data file to service centre if this ride lacks the image data file of described keyed advertising files specify;
Step F, the ride of designated vehicle is play described each image data file by the lasting demonstration time and the DISPLAY ORDER of each image data file of described keyed advertising files specify.
2. a kind of picture-text advertisement player method according to claim 1 based on mobile communications network, it is characterized in that: among the described step B, service centre also accepts to form the subtitle data files of every frame captions of ad content, and deposits these subtitle data files in database;
Among the described step C, when service centre determines to adopt each image data file in the database in the content of foundation advertising programme, also determine the subtitle data files of corresponding frame captions in the database that each image data file should adopt respectively; Service centre charges to the keyed advertising file with the identification code of the subtitle data files of fixed each frame captions in the above-mentioned advertising programme and the corresponding relation of this subtitle data files and corresponding picture data file;
In the described step e, the ride of designated vehicle is also checked the existing subtitle data files of this ride by described keyed advertising file, then asks for and receive corresponding subtitle data files to service centre if this ride lacks the subtitle data files of described keyed advertising files specify;
In the described step F, the ride of designated vehicle is also play corresponding subtitle data files when playing described each image data file by described keyed advertising file.
3. a kind of picture-text advertisement player method according to claim 1 and 2 based on mobile communications network, it is characterized in that: among the described step B, service centre also accepts to form the data file of dubbing that every section of ad content dubs, and dubs data file with these and deposit database in;
Among the described step C, when service centre determines to adopt each image data file in the database according to the content of advertising programme, also determine to dub data file accordingly and respectively dub the playing sequence of data file in the database that each image data file should adopt respectively; Service centre charges to the keyed advertising file with the fixed identification code of respectively dubbing the playing sequence of data file and respectively dubbing data file of above-mentioned advertising programme;
In the described step e, the ride of designated vehicle is also checked the existing data file of dubbing of this ride by described keyed advertising file, then asks for and receives to service centre and dub data file accordingly if this ride lacks the data file of dubbing of described keyed advertising files specify;
In the described step F, the ride of designated vehicle is also play the data file of dubbing of each correspondence by the playing sequence of respectively dubbing data file of this keyed advertising files specify when playing described each image data file by described keyed advertising file.
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| CN102055942B (en) | 2013-03-20 |
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