CN104298728A - Method and system for issuing video advertisement through Internet - Google Patents
Method and system for issuing video advertisement through Internet Download PDFInfo
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- CN104298728A CN104298728A CN201410509448.6A CN201410509448A CN104298728A CN 104298728 A CN104298728 A CN 104298728A CN 201410509448 A CN201410509448 A CN 201410509448A CN 104298728 A CN104298728 A CN 104298728A
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Abstract
The embodiment of the invention provides a method and system for issuing a video advertisement through the Internet. The method concretely comprises the steps that according to the mapping relation between a user and video interest labels, video interest labels of the access user are obtained through matching, wherein the mapping relation between the user and the video interest labels is obtained according to correlation analysis of user behavior data and entire Internet video data; the video advertisement of an advertiser who purchases the video interest labels is queried; the obtained video advertisement is issued to the access user. According to the method and system for issuing the video advertisement through the Internet, the inventory of issuable advertisements can be expanded.
Description
Technical field
The present invention relates to internet information processing technology field, particularly relate to a kind of method and system by internet distributing video advertisement.
Background technology
Along with developing rapidly of internet, the web advertisement is also day by day universal, and it appears at various website, immediate communication tool, software live on line with various ways such as Text Link, flag, videos and downloads among software.
Video ads mainly refers to the video ads put at Internet video Streaming Media upslide, as the video ads that the net cast media under the P2P technology such as video sharing website and PPLive, PPStream such as excellent cruel, potato are thrown in.Video ads has broken the restriction that television advertising broadcasts chronologically, any time place, as long as media are broadcasted in access just can watch this advertisement.Simultaneously video ads adopts advanced multimedia technology, merges video, audio frequency, image, animation and text in one, than the animation of legacy network advertisement and the simple form of expression of text many, expressive force is more lively.
Existing scheme distributing video advertisement on the internet, take mode be mainly content-targeted mode.Such as, the video ads of this TV play that advertiser A have purchased " love apartment 4 ", so user just there will be the advertisement that advertiser A throws in when watching " love apartment 4 ".Can find out, existing scheme only can cover the user of viewed specific TV play, therefore has the shortcoming that coverage rate is narrow, tank farm stock is less.
Summary of the invention
Embodiment of the present invention technical matters to be solved is to provide a kind of method by internet distributing video advertisement, can expand the advertisement stock that can throw in.
Accordingly, the embodiment of the present invention additionally provides a kind of system by internet distributing video advertisement, in order to ensure the implementation and application of said method.
In order to solve the problem, the invention discloses a kind of method by internet distributing video advertisement, comprising:
Mate the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags are for obtaining according to user behavior data and the association analysis of the whole network video data;
The video ads of the advertiser of described video interest tags is bought in inquiry;
The video ads inquired about and obtain is thrown in this visiting user.
Preferably, described method also comprises: carry out association analysis to user behavior data and the whole network video data, obtain the mapping relations of user and video interest tags;
Wherein, described the step that user behavior data and the whole network video data carry out association analysis to be comprised:
According to described the whole network video data and video interest tags thereof, obtain the mapping relations of video labeling and video interest tags;
Extraction conversion is carried out to described user behavior data and loads process, obtain the mapping relations of user ID and video labeling;
Association analysis is carried out to described video labeling and the mapping relations of video interest tags and the mapping relations of described user ID and video labeling, obtains the mapping relations of user ID and video interest tags.
Preferably, the described step according to user behavior data and the association analysis of the whole network video data also comprises:
Described video interest tags is filtered, obtains selling video interest interest tags;
According to described the whole network video data and video interest tags can be sold, obtain the mapping relations of video labeling and video interest tags.
Preferably, described method also comprises: when this visiting user meets stereotactic conditions, throws in the video ads inquired about and obtain to this visiting user.
Preferably, the video interest tags of described the whole network video data is obtained as follows:
The video interest tags of the copyright video that the distribution of information of foundation video obtains in the production run of copyright video; And/or
The video interest tags of the video obtained according to the label behavior of user to video.
Preferably, described stereotactic conditions comprises: video interest tags and user's combination condition corresponding to the viewing frequency of video interest tags.
Preferably, described step of filtering described video interest tags, comprising:
Utilize the commercial attribute of video interest tags and user to filter described video interest tags the viewing frequency of video interest tags, obtain selling video interest interest tags accordingly.
On the other hand, the invention also discloses a kind of system by internet distributing video advertisement, comprising:
Matching module, for mating the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags are for obtaining according to user behavior data and the association analysis of the whole network video data;
Enquiry module, for inquiring about the video ads of the advertiser buying described video interest tags; And
Putting module, for throwing in the video ads inquired about and obtain to this visiting user.
Preferably, described system also comprises: for carrying out association analysis to user behavior data and the whole network video data, module is set up in the mapping obtaining the mapping relations of user and video interest tags;
Wherein, described mapping is set up module and is comprised:
Submodule is set up in first mapping, for according to described the whole network video data and video interest tags thereof, obtains the mapping relations of video labeling and video interest tags;
Submodule is set up in second mapping, loads process, obtain the mapping relations of user ID and video labeling for carrying out extraction conversion to described user behavior data; And
Association analysis submodule, for carrying out association analysis to the mapping relations of described video labeling and video interest tags and the mapping relations of described user ID and video labeling, obtains the mapping relations of user ID and video interest tags.
Preferably, described mapping is set up module and is also comprised:
Filtering submodule, for filtering described video interest tags, obtaining selling video interest interest tags;
Then described first maps and sets up submodule, specifically for according to described the whole network video data and can sell video interest tags, obtains the mapping relations of video labeling and video interest tags.
Preferably, described system also comprises: for when this visiting user meets stereotactic conditions, throws in the directed putting module inquiring about the video ads obtained to this visiting user.
Preferably, described system also comprises: for obtaining the label acquisition module of the video interest tags of described the whole network video data;
Wherein, described label acquisition module, comprising:
First label obtains submodule, for the video interest tags of the copyright video that the distribution of information according to video in the production run of copyright video obtains; And/or
Second label obtains submodule, for the video interest tags of the video that the label behavior of foundation user to video obtains.
Preferably, described stereotactic conditions comprises: video interest tags and user's combination condition corresponding to the viewing frequency of video interest tags.
Preferably, described filtration submodule, specifically for utilizing the commercial attribute of video interest tags and user to filter described video interest tags the viewing frequency of video interest tags, obtains selling video interest interest tags accordingly.
Compared with prior art, the embodiment of the present invention comprises following advantage:
The mode of existing video ads has been extended to video interest tags oriented approach from content-targeted mode by the embodiment of the present invention; Specifically, the foundation that existing scheme carries out advertisement putting is the current video content watched of user, and the foundation that the embodiment of the present invention carries out advertisement putting is the video interest tags that the video behavior often watched in history based on user obtains, and, it is the interested video interest tags of active user that the present invention can mate with the mapping relations of video interest tags the video interest tags obtained according to user, therefore, the embodiment of the present invention can realize throwing in video ads corresponding to interested video interest tags to visiting user;
First, after the present invention realizes throwing in the video ads corresponding to interested video interest tags to visiting user, advertisement stock of the present invention is no longer confined to popular video, but throwing can be chased after to the user often having seen popular video meet certain video interest tags in history, also can become the audient of advertisement putting when also namely watching the unexpected winner videos such as long-tail video as this visiting user; Therefore, throw in video ads corresponding to current viewing video relative to existing scheme to active user, the embodiment of the present invention throws in the video ads corresponding to interested video interest tags to active user, greatly can expand the advertisement stock that can throw in;
Secondly, according to existing scheme, long-tail video often can not be sold by wrap acute mode, user often can only throw in the logical logical throwing advertisement of throwing in full station when watching long-tail video, the price of this logical throwing advertisement is usually lower, further, do not sell completely in situation in logical throwing advertisement, probably occur the wasting phenomenon of the advertisement stock of long-tail video; And according to the embodiment of the present invention, when meeting the user of video interest tags when watching long-tail resource, also can be covered by the video ads that this video interest tags is corresponding, therefore, the release price of the advertisement of long-tail video can be increased, avoid the wasting phenomenon occurring its advertisement stock.
Accompanying drawing explanation
Fig. 1 is the flow chart of steps of a kind of embodiment of the method one by internet distributing video advertisement of the present invention;
Fig. 2 is the flow chart of steps of a kind of embodiment of the method two by internet distributing video advertisement of the present invention;
Fig. 3 is the flow chart of steps of a kind of embodiment of the method three by internet distributing video advertisement of the present invention;
Fig. 4 is the flow chart of steps of a kind of embodiment of the method four by internet distributing video advertisement of the present invention; And
Fig. 5 is the structural drawing of a kind of embodiment of the method by internet distributing video advertisement of the present invention.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, and below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation.
Embodiment one
With reference to Fig. 1, show the flow chart of steps of a kind of embodiment of the method one by internet distributing video advertisement of the present invention, specifically can comprise the steps:
Step 101, mate the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags can for obtaining according to user behavior data and the association analysis of the whole network video data;
Step 102, inquiry buy the video ads of the advertiser of described video interest tags;
Step 103, to throw in this visiting user and inquire about the video ads that obtains.
The embodiment of the present invention can be applied to like strange skill, excellent cruel potato, happy depending on, Tengxun's video, Sohu's video etc. can provide video website or the Video service client of online Video service, also the website relating to network video advertisement can be applied to, for while providing online Video service to user, throw in advertisement to user.
For video website, visiting user specifically can comprise: the user having logged in video website, or, or prepare viewing video user.Wherein, in the logging request of visiting user, include the information such as user ID, in such cases, even if user does not also watch or prepares to watch video, still can obtain video interest tags for its coupling.When user watches a certain video in video website, video player can send ad-request to advertisement delivery system, to ask broadcast advertisement before broadcasting video or after playing video, wherein, the relevant information of video and user is may included in described ad-request, as video name, duration and user ID (ID, the information such as Identity), after advertisement delivery system receives described ad-request, the video interest tags of coupling can be found according to user ID entrained in ad-request.
In the embodiment of the present invention, video interest tags can be used for reflecting the interest tags of user crowd for video, when receiving ad-request, can mate according to user the video interest tags obtaining entrained user in described ad-request with the mapping relations of video interest tags; Wherein, because the mapping relations of user and video interest tags can describe < user ID, the relation of video interest tags >, and it can obtain according to user behavior data and the association analysis of the whole network video data, also namely, the mapping relations of user and video interest tags consider user in history for the viewing behavioral data of video; Like this, mating with the mapping relations of video interest tags the video interest tags obtained according to user is the interested video interest tags of active user, therefore, the present invention can realize throwing in video ads corresponding to interested video interest tags to visiting user.
In the art, for popular video (TV play of hot broadcast or variety), advertisement stock always lacks, because have a lot of advertiser to compete these resources, and after the present invention realizes throwing in the video ads corresponding to interested video interest tags to visiting user, advertisement stock of the present invention is no longer confined to popular video, but throwing can be chased after to often having seen in history the user of popular video, also can become the audient of advertisement putting when also namely watching the unexpected winner videos such as long-tail video as this visiting user; Therefore, throw in video ads corresponding to current viewing video relative to existing scheme to active user, the embodiment of the present invention throws in the video ads corresponding to interested video interest tags to active user, greatly can expand the advertisement stock that can throw in.
Further, in order to realize throwing in video ads corresponding to interested video interest tags to visiting user, the advertisement delivery system of the embodiment of the present invention is not that similar existing scheme sells advertisement position in units of video, but sells advertisement position in units of video interest tags.
Suppose that " grandson pari " label is the example of a video interest tags, and the TV play that some user viewed " Jade Goddess Of Mercy ", " Shanghai ", " discriminate and pass " etc. " grandson pari " act the leading role, therefore it is interested in " grandson pari " label to obtain these users according to the viewing behavioral data of these users and the association analysis of the whole network video data, also namely, these users are the bean vermicelli user of " grandson pari " label; Meanwhile, advertiser can buy " grandson pari " label, to realize the advertisement represented to bean vermicelli user input " grandson pari " label of " grandson pari " label.
To sum up, the mode of existing video ads has been extended to video interest tags oriented approach from content-targeted mode by the embodiment of the present invention; Specifically, the foundation that existing scheme carries out advertisement putting is the current video content watched of user, and the foundation that the embodiment of the present invention carries out advertisement putting is the video interest tags that the video behavior often watched in history based on user obtains, and, it is the interested video interest tags of active user that the present invention can mate with the mapping relations of video interest tags the video interest tags obtained according to user, therefore, the embodiment of the present invention can realize throwing in video ads corresponding to interested video interest tags to visiting user;
First, after the present invention realizes throwing in the video ads corresponding to interested video interest tags to visiting user, advertisement stock of the present invention is no longer confined to popular video, but throwing can be chased after to the user often having seen popular video meet certain video interest tags in history, also can become the audient of advertisement putting when also namely watching the unexpected winner videos such as long-tail video as this visiting user; Therefore, throw in video ads corresponding to current viewing video relative to existing scheme to active user, the embodiment of the present invention throws in the video ads corresponding to interested video interest tags to active user, greatly can expand the advertisement stock that can throw in;
Secondly, according to existing scheme, long-tail video often can not be sold by wrap acute mode, user often can only throw in the logical logical throwing advertisement of throwing in full station when watching long-tail video, the price of this logical throwing advertisement is usually lower, further, do not sell completely in situation in logical throwing advertisement, probably occur the wasting phenomenon of the advertisement stock of long-tail video; And according to the embodiment of the present invention, when meeting the user of video interest tags when watching long-tail resource, also can be covered by the video ads that this video interest tags is corresponding, therefore, the release price of the advertisement of long-tail video can be increased, avoid the wasting phenomenon occurring its advertisement stock.
Embodiment two
With reference to Fig. 2, show the flow chart of steps of a kind of embodiment of the method two by internet distributing video advertisement of the present invention, specifically can comprise the steps:
Step 201, association analysis is carried out to user behavior data and the whole network video data, obtain the mapping relations of user and video interest tags;
Described step 201 specifically can comprise:
Step 211, according to described the whole network video data and video interest tags thereof, obtain the mapping relations of video labeling and video interest tags;
Step 212, described user behavior data carried out to extraction conversion and load process, obtain the mapping relations of user ID and video labeling;
Step 213, association analysis is carried out to described video labeling and the mapping relations of video interest tags and the mapping relations of described user ID and video labeling, obtain the mapping relations of user ID and video interest tags;
Step 202, mate the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user;
Step 203, inquiry buy the video ads of the advertiser of described video interest tags;
Step 204, to throw in this visiting user and inquire about the video ads that obtains.
Relative to embodiment one, embodiment adds and association analysis is carried out to user behavior data and the whole network video data, obtain the step 201 of the mapping relations of user and video interest tags, and describe concrete association analysis process by step 211-step 213.
Wherein, for step 211, the video interest tags of described the whole network video data can be obtained as follows:
Steps A 1, the video interest tags of copyright video obtained according to the distribution of information of video in the production run of copyright video; And/or
The video interest tags of the video that steps A 2, the label behavior of foundation user to video obtain.
Wherein, steps A 1 can in the production run of copyright video, and the personnel such as editor can stamp video interest tags according to the distribution of information of video to the whole network video content, as " romance movie ", " grandson pari ", " Liu Dehua ", " finance and economics " etc.
The implementation procedure of steps A 2 can be: the user of viewing video can stamp label according to the impression of self to video (comprising copyright video and user's uploaded videos), wherein, relevant label option or label submission entrance can be represented around broadcasting video, this label option or label submit to entrance that user can be facilitated to feed back its cognition for video by key word, the label fed back for " discriminating Huan to pass " as certain user comprises: " seraglio ", " grandson pari " etc., the label that user feeds back for " step by step soul-stirring " comprises " passing through " etc.In practice, can screen the label of user feedback, filter out the label not meeting video content, thus retain and record the label really meeting video content.
It should be noted that, the video interest tags of the embodiment of the present invention can contain protagonist star, video subject matter, channel, and the information such as area age, the embodiment of the present invention is not limited concrete video interest tags.
After obtaining the video interest tags of the whole network video data, < video ID can be obtained, the relation of video interest tags >
For step 212, in actual applications, when user watches video, video player can send one or more daily record to server, have recorded the information such as user ID, current video ID, viewing time in daily record, like this, the process such as ETL (Extract extracts-Transform and changes-Load loading) can be carried out to the data recorded in daily record, and can build according to result the user behaviors log storehouse that a user watches video, behavior daily record can record < user ID in storehouse, the relation of video ID>.
For step 213, can to < video ID, the relation of video interest tags > and < user ID, the relation of video ID> carries out association analysis, obtain < user ID, the relation of video interest tags >, such as, for user's correspondence " romance movie " label often seeing " romance movie ", often chase after user's correspondence " Liu Dehua " label of " Liu Dehua " video, often see user's correspondence " finance and economics " label of " Wu Xiao ripple channel " etc.
In actual applications, can by < user ID, the relationship safeguard of video interest tags > is in a UDP (user data platform, User Data Platform).UDP can serve advertisement delivery system.When user's visiting, step 202 can obtain the video interest tags of this visiting user by inquiring about the UDP very first time.
Suppose that step 202 obtains the video interest tags list of this visiting user by inquiry UDP, so, whether can then check in the list of video interest tags has video interest tags to be sold, then obtain the order of the advertiser buying video interest tags, finally advertisement video corresponding for order is showed user.
Embodiment three
With reference to Fig. 3, show the flow chart of steps of a kind of embodiment of the method three by internet distributing video advertisement of the present invention, specifically can comprise the steps:
Step 301, association analysis is carried out to user behavior data and the whole network video data, obtain the mapping relations of user and video interest tags;
Described step 301 specifically can comprise:
Step 311, according to described the whole network video data and video interest tags thereof, obtain the mapping relations of video labeling and video interest tags;
Step 312, described user behavior data carried out to extraction conversion and load process, obtain the mapping relations of user ID and video labeling;
Step 313, association analysis is carried out to described video labeling and the mapping relations of video interest tags and the mapping relations of described user ID and video labeling, obtain the mapping relations of user ID and video interest tags;
Step 314, described video interest tags to be filtered, obtain selling video interest interest tags;
Step 315, according to described the whole network video data and video interest tags can be sold, obtain the mapping relations of video labeling and video interest tags;
Step 302, mate the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user;
Step 303, inquiry buy the video ads of the advertiser of described video interest tags;
Step 304, to throw in this visiting user and inquire about the video ads that obtains.
Relative to embodiment two, the present embodiment is carrying out, in the process of association analysis, adding step 314-step 315 to user behavior data and the whole network video data, obtains in order to describe the process can selling video interest interest tags.
As a rule, can sell video interest tags has two features: one is possess obvious commercial value, and two is possess certain user's overlay capacity.Such as " Wu Xiao ripple channel " be a variety show with " finance and economics " label, and have a larger user group to see finance and economics " video of label, therefore " finance and economics " be exactly one and well can sell video interest tags.
Therefore, the described step 314 that described video interest tags is filtered, specifically can comprise: utilize the commercial attribute of video interest tags and user to filter described video interest tags the viewing frequency of video interest tags, obtain selling video interest interest tags accordingly.
In specific implementation, a video tab storehouse can be built, and utilize corresponding filtercondition to carry out filtration that is artificial or machine, filter out from video tab storehouse and can sell video interest tags storehouse.Further, the mapping relations can selling video tab storehouse and user ID and video labeling can be carried out Conjoint Analysis, < user ID can be obtained, the relation of video interest tags > can be sold.
With reference to Fig. 4, show the flow chart of steps of a kind of embodiment of the method four by internet distributing video advertisement of the present invention, specifically can comprise the steps:
Step 401, mate the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags can for obtaining according to user behavior data and the association analysis of the whole network video data;
Step 402, inquiry buy the video ads of the advertiser of described video interest tags;
Step 403, when this visiting user meets stereotactic conditions, throw in this visiting user and inquire about the video ads that obtains.
Relative to embodiment one, the present embodiment, when this visiting user meets stereotactic conditions, throws in the video ads inquired about and obtain to this visiting user, can increase the accuracy that video ads is thrown in.
In actual applications, to needing the video ads being directed to video interest tags to arrange stereotactic conditions in advertisement base, thus video ads can be directed to the user possessing particular video frequency interest tags.
In one preferred embodiment of the invention, described stereotactic conditions specifically can comprise: video interest tags and user's combination condition corresponding to the viewing frequency of video interest tags.
Here video interest tags specifically can contain protagonist star, video subject matter, channel, area age etc., user can be arranged according to the requirement of advertiser the viewing frequency of video interest tags, within such as nearest 30 days, has seen 5 times, within nearest one week, has seen 2 inferior.After being provided with above-mentioned stereotactic conditions, advertisement delivery system will judge immediately after the information obtaining visiting user, whether this visiting user meets the stereotactic conditions of certain order, thus determines whether throwing in video ads corresponding to this order to this visiting user.
It should be noted that, for embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the embodiment of the present invention is not by the restriction of described sequence of movement, because according to the embodiment of the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action might not be that the embodiment of the present invention is necessary.
With reference to Fig. 5, show the structured flowchart of a kind of system embodiment by internet distributing video advertisement of the present invention, specifically can comprise as lower module:
Matching module 501, for mating the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags are for obtaining according to user behavior data and the association analysis of the whole network video data;
Enquiry module 502, for inquiring about the video ads of the advertiser buying described video interest tags; And
Putting module 503, for throwing in the video ads inquired about and obtain to this visiting user.
In one preferred embodiment of the invention, described system can also comprise: for carrying out association analysis to user behavior data and the whole network video data, module is set up in the mapping obtaining the mapping relations of user and video interest tags;
Wherein, described mapping is set up module and specifically can be comprised:
Submodule is set up in first mapping, for according to described the whole network video data and video interest tags thereof, obtains the mapping relations of video labeling and video interest tags;
Submodule is set up in second mapping, loads process, obtain the mapping relations of user ID and video labeling for carrying out extraction conversion to described user behavior data; And
Association analysis submodule, for carrying out association analysis to the mapping relations of described video labeling and video interest tags and the mapping relations of described user ID and video labeling, obtains the mapping relations of user ID and video interest tags.
In another preferred embodiment of the invention, described mapping is set up module and is also comprised:
Filtering submodule, for filtering described video interest tags, obtaining selling video interest interest tags;
Then described first maps and sets up submodule, specifically for according to described the whole network video data and can sell video interest tags, obtains the mapping relations of video labeling and video interest tags.
In another preferred embodiment of the present invention, described system can also comprise: for when this visiting user meets stereotactic conditions, throws in the directed putting module inquiring about the video ads obtained to this visiting user.
In one preferred embodiment of the invention, described system can also comprise: for obtaining the label acquisition module of the video interest tags of described the whole network video data;
Wherein, described label acquisition module, specifically can comprise:
First label obtains submodule, for the video interest tags of the copyright video that the distribution of information according to video in the production run of copyright video obtains; And/or
Second label obtains submodule, for the video interest tags of the video that the label behavior of foundation user to video obtains.
In another preferred embodiment of the invention, described stereotactic conditions specifically can comprise: video interest tags and user's combination condition corresponding to the viewing frequency of video interest tags.
In another preferred embodiment of the present invention, described filtration submodule, can filter described video interest tags the viewing frequency of video interest tags specifically for utilizing the commercial attribute of video interest tags and user, obtaining selling video interest interest tags accordingly.
For system embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.
Those skilled in the art should understand, the embodiment of the embodiment of the present invention can be provided as method, device or computer program.Therefore, the embodiment of the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the embodiment of the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The embodiment of the present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, terminal device (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminal equipment to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing terminal equipment produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing terminal equipment, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded on computing machine or other programmable data processing terminal equipment, make to perform sequence of operations step to produce computer implemented process on computing machine or other programmable terminal equipment, thus the instruction performed on computing machine or other programmable terminal equipment is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although described the preferred embodiment of the embodiment of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of embodiment of the present invention scope.
Finally, also it should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or terminal device and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or terminal device.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the terminal device comprising described key element and also there is other identical element.
Above to a kind of method by internet distributing video advertisement provided by the present invention and a kind of system by internet distributing video advertisement, be described in detail, apply specific case herein to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (14)
1., by a method for internet distributing video advertisement, it is characterized in that, comprising:
Mate the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags are for obtaining according to user behavior data and the association analysis of the whole network video data;
The video ads of the advertiser of described video interest tags is bought in inquiry;
The video ads inquired about and obtain is thrown in this visiting user.
2. method according to claim 1, is characterized in that, also comprises: carry out association analysis to user behavior data and the whole network video data, obtain the mapping relations of user and video interest tags;
Wherein, described the step that user behavior data and the whole network video data carry out association analysis to be comprised:
According to described the whole network video data and video interest tags thereof, obtain the mapping relations of video labeling and video interest tags;
Extraction conversion is carried out to described user behavior data and loads process, obtain the mapping relations of user ID and video labeling;
Association analysis is carried out to described video labeling and the mapping relations of video interest tags and the mapping relations of described user ID and video labeling, obtains the mapping relations of user ID and video interest tags.
3. method according to claim 2, is characterized in that, the described step according to user behavior data and the association analysis of the whole network video data also comprises:
Described video interest tags is filtered, obtains selling video interest interest tags;
According to described the whole network video data and video interest tags can be sold, obtain the mapping relations of video labeling and video interest tags.
4. method according to claim 1 and 2, is characterized in that, also comprises: when this visiting user meets stereotactic conditions, throws in the video ads inquired about and obtain to this visiting user.
5. method according to claim 2, is characterized in that, obtains the video interest tags of described the whole network video data as follows:
The video interest tags of the copyright video that the distribution of information of foundation video obtains in the production run of copyright video; And/or
The video interest tags of the video obtained according to the label behavior of user to video.
6. method according to claim 4, is characterized in that, described stereotactic conditions comprises: video interest tags and user's combination condition corresponding to the viewing frequency of video interest tags.
7. method according to claim 3, is characterized in that, described step of filtering described video interest tags, comprising:
Utilize the commercial attribute of video interest tags and user to filter described video interest tags the viewing frequency of video interest tags, obtain selling video interest interest tags accordingly.
8., by a system for internet distributing video advertisement, it is characterized in that, comprising:
Matching module, for mating the video interest tags of the user that obtains visiting with the mapping relations of video interest tags according to user; Wherein, the mapping relations of described user and video interest tags are for obtaining according to user behavior data and the association analysis of the whole network video data;
Enquiry module, for inquiring about the video ads of the advertiser buying described video interest tags; And
Putting module, for throwing in the video ads inquired about and obtain to this visiting user.
9. system according to claim 8, is characterized in that, also comprises: for carrying out association analysis to user behavior data and the whole network video data, module is set up in the mapping obtaining the mapping relations of user and video interest tags;
Wherein, described mapping is set up module and is comprised:
Submodule is set up in first mapping, for according to described the whole network video data and video interest tags thereof, obtains the mapping relations of video labeling and video interest tags;
Submodule is set up in second mapping, loads process, obtain the mapping relations of user ID and video labeling for carrying out extraction conversion to described user behavior data; And
Association analysis submodule, for carrying out association analysis to the mapping relations of described video labeling and video interest tags and the mapping relations of described user ID and video labeling, obtains the mapping relations of user ID and video interest tags.
10. system according to claim 9, is characterized in that, described mapping is set up module and also comprised:
Filtering submodule, for filtering described video interest tags, obtaining selling video interest interest tags;
Then described first maps and sets up submodule, specifically for according to described the whole network video data and can sell video interest tags, obtains the mapping relations of video labeling and video interest tags.
11. systems according to claim 8 or claim 9, is characterized in that, also comprise: for when this visiting user meets stereotactic conditions, throw in the directed putting module inquiring about the video ads obtained to this visiting user.
12. systems according to claim 9, is characterized in that, also comprise: for obtaining the label acquisition module of the video interest tags of described the whole network video data;
Wherein, described label acquisition module, comprising:
First label obtains submodule, for the video interest tags of the copyright video that the distribution of information according to video in the production run of copyright video obtains; And/or
Second label obtains submodule, for the video interest tags of the video that the label behavior of foundation user to video obtains.
13. systems according to claim 11, is characterized in that, described stereotactic conditions comprises: video interest tags and user's combination condition corresponding to the viewing frequency of video interest tags.
14. systems according to claim 10, it is characterized in that, described filtration submodule, specifically for utilizing the commercial attribute of video interest tags and user to filter described video interest tags the viewing frequency of video interest tags, obtains selling video interest interest tags accordingly.
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