CN103118291A - Method for presenting advertisement information on set-top box - Google Patents
Method for presenting advertisement information on set-top box Download PDFInfo
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- CN103118291A CN103118291A CN2013100568142A CN201310056814A CN103118291A CN 103118291 A CN103118291 A CN 103118291A CN 2013100568142 A CN2013100568142 A CN 2013100568142A CN 201310056814 A CN201310056814 A CN 201310056814A CN 103118291 A CN103118291 A CN 103118291A
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 230000006399 behavior Effects 0.000 claims abstract description 5
- 238000007619 statistical method Methods 0.000 claims abstract description 4
- 238000009877 rendering Methods 0.000 claims description 11
- 241001269238 Data Species 0.000 claims description 3
- 230000006386 memory function Effects 0.000 claims description 3
- 230000000694 effects Effects 0.000 abstract description 2
- 238000001914 filtration Methods 0.000 abstract 1
- 230000008878 coupling Effects 0.000 description 2
- 238000010168 coupling process Methods 0.000 description 2
- 238000005859 coupling reaction Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 238000013480 data collection Methods 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
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Abstract
The invention provides a method for presenting advertisement information on a set-top box. The specific presenting process includes the steps: collecting one-way advertisements, adding labels, associating all the advertisements and the corresponding labels to generate a database, and transmitting the database and a data pool formed by all advertisement data to a set-top box end; collecting viewing behaviors of users by the set-top box end and performing statistical analysis to generate local reference data; and filtering the advertisement information suitable for being displayed by the local set-top box from the advertisement information data pool according to the local reference data and then presenting the advertisement information. Compared with the prior art, the method for presenting the advertisement information on the set-top box has the advantages that locally displayed advertisements and the local users are associated, the advertisements are accurately injected, and accordingly, advertising effects and efficiency are improved.
Description
Technical field
The present invention relates to the digital television techniques field, specifically the rendering method of a kind of advertising message on set-top box.
Background technology
At present, on one-way set-top box, during displaying advertising messages, all pushing to STB terminal from head end push formula, the advertising message that presents on all set-top box of terminal is more single, and namely all set-top box all show unanimously, does not have to realize for different users, that different watching habits, different customer groups realize is point-to-point, the presenting of Extraordinary advertising message.
Summary of the invention
Technical assignment of the present invention is to solve the deficiencies in the prior art, and the rendering method of a kind of advertising message on set-top box is provided.
Technical scheme of the present invention realizes in the following manner, the rendering method of this a kind of advertising message on set-top box, and it specifically presents process and is:
1) unilateral ad collected and add label, all advertisements and generating database after corresponding label is related, this database sends to the set-top box end together with data pool that all ad datas form;
2) the set-top box end is collected user's viewing behavior, carries out statistical analysis, generates local reference data;
3) be now in advertising message, filter out according to local reference data the advertising message that is fit to local set-top box demonstration from the advertising message data pool and present.
Described step 2) in, the detailed process of set-top box collection user's watching habit is:
A, obtain the user and change the platform operation information;
If B user watches a program to surpass a time period continuously, the classification of obtaining current program, this classification value is consistent with ad classification in step 1);
C, recording user operation form the user habit database.
Described database needs power-fail memory function, and cannot empty in the set-top box life cycle, unless the user manually carries out the factory reset operation.
In described step 3), set-top box shows that the detailed process of advertising message is: inquiring user is watched maximum program classifications from the user habit database, be classified to as input parameter retrieve advertisements element tags database with this again, read the ad elements related with the type; After obtaining the parameter of ad elements, then queries ad element data pond, take out the content of ad elements, carry out advertisement and present.
The beneficial effect that the present invention compared with prior art produces is:
A kind of advertising message of the present invention can be in unilateral network at the rendering method on set-top box, by collecting local user's watching habit, then be now carrying out advertisement, " guessing " goes out the user may interested ad elements, carries out targetedly advertisement and presents; The ad elements that STB terminal presents all is associated with STB terminal user watching habit at ordinary times, makes the user more be ready to pay close attention to the advertising message that presents, and has both improved advertising efficiency, has also improved to a great extent user's experience; The advertising message that presents is according to the variation of STB terminal user's viewing behavior and dynamic change, the ad content dynamic change that makes STB terminal present; STB terminal can " guess " go out the user may interested advertising message, optionally carry out advertisement and present, embodied the intelligent of set-top box, improve simultaneously advertisement delivery effect and efficient.
Description of drawings
Accompanying drawing 1 is that ad data of the present invention issues flow chart.
Accompanying drawing 2 is that user habit of the present invention is collected flow chart.
Accompanying drawing 3 is that advertising message of the present invention presents flow chart.
Embodiment
Below in conjunction with accompanying drawing, the rendering method of a kind of advertising message of the present invention on set-top box is described in detail below.
As shown in drawings, the rendering method of this a kind of advertising message on set-top box, it specifically presents process and is:
1) at the front end of unilateral ad server, in all ad datas, for each ad elements, select an associated label, describe certain characteristic of this advertisement with this label.
For example picture or the video ads of certain city tourist attractions, just can select " 1001 tourism " or " 1000 amusement " label etc.Certain brand motorcycle picture or video ads can be selected " 0407 motor match " label etc.
When each ad elements is added label, if can't determine a label that mates most in the secondary label, can add the one-level label.
As shown in Figure 1, after each ad elements generating labels, all ad elements and corresponding label are associated generating database B, then the data pool A with all ad elements data formation is handed down to the set-top box end together.
2) the set-top box end is collected user's viewing behavior, carries out statistical analysis, generates local reference data.
As shown in Figure 2, when collecting user habit, surpass 5 minutes as an active data collection to watch continuously same program at every turn.
Record the classified description of current TV programme of watching this moment, sees the description in " content descriptors " in the DVB standard, and value is as consistent in chart 1 labeling table.
Often complete the collection of the valid data of a custom system, after obtaining classification value c, the weights of the item that this c value in database C is corresponding are from increasing 1.
Database C needs power-fail memory function (writing flash), and cannot empty in the set-top box life cycle, unless the user manually carries out the factory reset operation.
3) be now in advertising message, filter out according to local reference data the advertising message that is fit to local set-top box demonstration from the advertising message data pool and present.
As shown in Figure 3, when set-top box need to show advertising message, an inquiry the highest classification value c of weights from user habit database C, then with the c value as input parameter retrieve advertisements element tags database B, read with the ad elements a of c type association.
If there is no the secondary label of coupling in the advertisement pond with it at once, carry out the coupling of one-level label.
After obtaining the parameter of ad elements a, then queries ad element data pond A, the content of taking out ad elements a is carried out advertisement and is presented.
The present invention carries out related with the ad elements that presents STB terminal user's watching habit, and reasonably extrapolate the interested ad elements of user's possibility, select the advertisement of carrying out of row to present, make that the local advertisement that shows and local user's is related, realize the advertisement accurately input, to improve advertising results efficient.
Claims (4)
1. the rendering method of an advertising message on set-top box is characterized in that: it specifically presents process and is:
1) unilateral ad collected and add label, all advertisements and generating database after corresponding label is related, this database sends to the set-top box end together with data pool that all ad datas form;
2) the set-top box end is collected user's viewing behavior, carries out statistical analysis, generates local reference data;
3) be now in advertising message, filter out according to local reference data the advertising message that is fit to local set-top box demonstration from the advertising message data pool and present.
2. the rendering method of a kind of advertising message according to claim 1 on set-top box is characterized in that: described step 2), set-top box is collected the detailed process of user's watching habit and is:
A, obtain the user and change the platform operation information;
If B user watches a program to surpass a time period continuously, the classification of obtaining current program, this classification value is consistent with ad classification in step 1);
C, recording user operation form the user habit database.
3. the rendering method of a kind of advertising message according to claim 2 on set-top box, it is characterized in that: described tcs database needs power-fail memory function, and cannot empty in the set-top box life cycle, unless the user manually carries out the factory reset operation.
4. the rendering method of a kind of advertising message according to claim 1 on set-top box, it is characterized in that: in described step 3), set-top box shows that the detailed process of advertising message is: inquiring user is watched maximum program classifications from the user habit database, be classified to as input parameter retrieve advertisements element tags database with this again, read the ad elements related with the type; After obtaining the parameter of ad elements, then queries ad element data pond, take out the content of ad elements, carry out advertisement and present.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013100568142A CN103118291A (en) | 2013-02-22 | 2013-02-22 | Method for presenting advertisement information on set-top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013100568142A CN103118291A (en) | 2013-02-22 | 2013-02-22 | Method for presenting advertisement information on set-top box |
Publications (1)
| Publication Number | Publication Date |
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| CN103118291A true CN103118291A (en) | 2013-05-22 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2013100568142A Pending CN103118291A (en) | 2013-02-22 | 2013-02-22 | Method for presenting advertisement information on set-top box |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103313132A (en) * | 2013-06-20 | 2013-09-18 | 天脉聚源(北京)传媒科技有限公司 | Television advertisement information publishing method and system |
| CN104298728A (en) * | 2014-09-28 | 2015-01-21 | 北京奇艺世纪科技有限公司 | Method and system for issuing video advertisement through Internet |
| CN104780449A (en) * | 2015-03-18 | 2015-07-15 | 福建新大陆通信科技股份有限公司 | Method and system for screening unidirectional set-top box advertisement |
| CN105472455A (en) * | 2014-09-12 | 2016-04-06 | 扬智科技股份有限公司 | Specific video content detecting and deleting methods |
| CN107943944A (en) * | 2017-05-29 | 2018-04-20 | 小蚁科技（香港）有限公司 | Environment searching system and method |
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|---|---|---|---|---|
| CN101500137A (en) * | 2008-12-25 | 2009-08-05 | 上海全景数字技术有限公司 | Targeted advertisement publishing method, system for digital television and digital television terminal |
| CN102156721A (en) * | 2011-03-29 | 2011-08-17 | 张栋 | Method for accurately delivering Internet video advertisement based on label |
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
| US20120136965A1 (en) * | 2002-06-20 | 2012-05-31 | At&T Intellectual Property I, L.P. | Methods, Systems, and Products for Content Blocking |
-
2013
- 2013-02-22 CN CN2013100568142A patent/CN103118291A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20120136965A1 (en) * | 2002-06-20 | 2012-05-31 | At&T Intellectual Property I, L.P. | Methods, Systems, and Products for Content Blocking |
| CN101500137A (en) * | 2008-12-25 | 2009-08-05 | 上海全景数字技术有限公司 | Targeted advertisement publishing method, system for digital television and digital television terminal |
| CN102156721A (en) * | 2011-03-29 | 2011-08-17 | 张栋 | Method for accurately delivering Internet video advertisement based on label |
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103313132A (en) * | 2013-06-20 | 2013-09-18 | 天脉聚源(北京)传媒科技有限公司 | Television advertisement information publishing method and system |
| CN105472455A (en) * | 2014-09-12 | 2016-04-06 | 扬智科技股份有限公司 | Specific video content detecting and deleting methods |
| CN104298728A (en) * | 2014-09-28 | 2015-01-21 | 北京奇艺世纪科技有限公司 | Method and system for issuing video advertisement through Internet |
| CN104298728B (en) * | 2014-09-28 | 2018-11-27 | 北京奇艺世纪科技有限公司 | A kind of method and system by internet distributing video advertisement |
| CN104780449A (en) * | 2015-03-18 | 2015-07-15 | 福建新大陆通信科技股份有限公司 | Method and system for screening unidirectional set-top box advertisement |
| CN107943944A (en) * | 2017-05-29 | 2018-04-20 | 小蚁科技（香港）有限公司 | Environment searching system and method |
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Application publication date: 20130522 |
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