CN103313132A - Television advertisement information publishing method and system - Google Patents
Television advertisement information publishing method and system Download PDFInfo
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- CN103313132A CN103313132A CN2013102467803A CN201310246780A CN103313132A CN 103313132 A CN103313132 A CN 103313132A CN 2013102467803 A CN2013102467803 A CN 2013102467803A CN 201310246780 A CN201310246780 A CN 201310246780A CN 103313132 A CN103313132 A CN 103313132A
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Abstract
The invention provides a television advertisement information publishing method and system. The method includes that a user terminal acquires a television channel currently received by a user and transmits the television channel to a publishing server; the publishing server acquires corresponding information of television advertisements played on the television channel and transmits the corresponding information of the television advertisements to the user terminal. Due to the fact that full information of the television advertisements is extracted in advance, relevant information of the television advertisements is transmitted to the user terminal when the television advertisements are played to enable a user to obtain the information of the television advertisements completely and conduct shopping and the like directly through the user terminal according to the information of the television advertisements, a complete closed loop of the television advertisements is achieved accordingly, and the efficiency of the television advertisements is improved.
Description
Technical field
The present invention relates to technical field of advertisement, relate in particular to a kind of television advertising information issuing method and system.
Background technology
Advertisement is the tie between contact businessman and the consumer, and along with becoming increasingly abundant of type of merchandize, brand, people's selection is more and more.
On the one hand businessman to consider how can in numerous commodity, show one's talent, brief and concise want information conveyed, pass to the consumer fast and effectively, also to consider how to allow advertisement the sound of reading aloud suitable for reading simultaneously, not only make a profound impression, can also remember those trifling but very important information point, for example address, phone, network address, brand and models etc. again.
Along with the becoming increasingly abundant of television advertising, content are excellent day by day, the user deepens day by day to degree of dependence and the desirability of television advertising.Yet number of ads is more and more, when remembeing brand, characteristics, also will go to record other purchase information, and is very inconvenient really, in the time of purchase even need earlier online removal search relevant information to buy again.
On the angle of information flow, advertisement on traditional television advertising media, has just been played the effect of one way propagation as a kind of media of efficient communication usually.From the angle that whole advertisement tells on, need the user to adopt alternate manner to finish whole flow process as feedback, obviously also be unidirectional single worker, do not form a good interactivity and closed loop.Therefore, the consumer wishes to change the pattern of television advertising.Hope is kept the change commodity after seeing advertisement, looks for businessman, is placed an order, but can directly place an order.
Present two-dimension code (claiming two-dimensional bar code, QR sign indicating number again) possesses the density of encoding height, coding range is wide, fault-tolerant ability is strong, reliable high, the low cost and other advantages of decoding, has got more and more in our life since 2010.2012, in a lot of large-scale tv programs, advertisement, also can see its figure.
But it is more that this scheme is used in network, papery advertisement, can take certain space of a whole page on TV, have influence on spectators' visual effect, so promote restricted; On the other hand, the user discrimination degree is low, and this technology becomes the new channel of mobile phone viruses, fishing website propagation.
Also have a lot of information platforms to release the wireless client of oneself, even some trade company has released the client of oneself, the product of directed publicity oneself.But develop this class platform and need extra input and the maintenance cost in later stage.And be difficult to well combine with TV platform.
So existing all technical schemes lack uniform platform on the one hand and support, and perhaps promote having difficulties in technology; On the other hand, even can finish complete closed loop of mutual formation, the amount of information that provides very limited (for example two-dimension code scheme) is limited to above shortcoming, the consumer can't be as web advertisement platform, enjoy contrast fully, analyze, self-service experience such as reference.
Summary of the invention
The objective of the invention is to overcome the shortcoming and defect of prior art, a kind of television advertising information issuing method and system are provided, not only can provide the full information of the advertisement that switches off the TV to the consumer immediately, and the most direct shopping entrance can be provided, thereby realize complete closed loop.
One embodiment of the present of invention provide a kind of television advertising information issuing method, may further comprise the steps:
User terminal obtains the television channel of the current reception of user;
User terminal sends to publisher server with described television channel;
Publisher server obtains the corresponding informance that described television channel is play television advertising;
Publisher server sends to user terminal with the corresponding informance of described television advertising.
Preferably, the corresponding informance of described advertisement comprises product information, shopping information and supplementary, product information further comprises brand, model, price, characteristics and classification, shopping information further comprises phone, network address, address, postage and advertising campaign, and supplementary further comprises channel, period, position and the length that advertisement occurs.
Preferably, further comprising the steps of:
The television advertising extraction element extracts television advertising from television programme data stream, and the cutting slivering, marks;
Described television advertising and markup information thereof are stored in the database;
The advertising message extraction element extracts the corresponding informance of television advertising from television advertising, store in the database.
Preferably, further comprising the steps of:
The advertisement coalignment mates television advertising the extraction element television advertising that extracts and the television advertising that is stored in database, if different, then the television advertising that the television advertising extraction element is extracted stores database into, if identical, does not then store.
Preferably, described publisher server obtains described television channel and plays the corresponding informance of advertisement and further may further comprise the steps:
Publisher server obtains the television advertising that described television channel is play;
Publisher server extracts the markup information of television advertising;
Publisher server obtains the corresponding informance of corresponding television advertising according to the markup information of television advertising from database.
An alternative embodiment of the invention also provides a kind of television advertising information issuing system, comprises user terminal, publisher server and database, and user terminal is connected with publisher server, and publisher server is connected with database, wherein,
User terminal is used for obtaining the television channel of the current reception of user, and described television channel is sent to publisher server, and receives the corresponding informance of television advertising from publisher server;
Publisher server is used for obtaining television channel from user terminal, obtains the corresponding informance of the television advertising of television channel broadcast from database;
Database is used for storage television advertising and markup information thereof, and the corresponding informance of television advertising.
Preferably, also comprise the television advertising extraction element, described television advertising extraction element is used for extracting television advertising from television programme data stream, and cutting slivering, mark, described television advertising and markup information thereof are stored in the database, and from television advertising, extract the corresponding informance of television advertising, store in the database.
Preferably, also comprise the advertisement coalignment, described advertisement coalignment is used for the television advertising that the television advertising extraction element is extracted and the television advertising that is stored in database and mates, if it is different, then the television advertising that the television advertising extraction element is extracted stores database into, if identical, then do not store.
Preferably, described database is further used for obtaining the television advertising that described television channel is play, and extracts the markup information of television advertising, and according to the markup information of television advertising, obtains the corresponding informance of corresponding television advertising from database.
The present invention is owing to extracted the full information of television advertising in advance, and when playing, immediately the relevant information of television advertising is issued television advertising to user terminal, make the user can fully obtain the information of television advertising, and can be according to the information of television advertising by user terminal behavior such as directly do shopping, thereby realized the complete closed loop of television advertising, improved the efficient of television advertising.
Description of drawings
The flow chart that Fig. 1 issues for the television advertising information that the embodiment of the invention provides;
The structural representation of the television advertising information issuing system that Fig. 2 provides for the embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment of the present invention is described in detail.But embodiments of the present invention are not limited thereto.
Major technique thought of the present invention is to extract advertising message from TV information, add in the database, perhaps with database in advertising message mate the back and add database, and provide product information in the advertising message by intelligent mobile phone terminal to the consumer, help the consumer to carry out the Related product comparison, estimate and provide the purchase entrance, thereby finish whole self-service consumer behaviors.
The flow chart that Fig. 1 issues for the television advertising information that the embodiment of the invention provides.As shown in Figure 1, this television advertising information issue flow process may further comprise the steps:
The television advertising broadcast slot is relatively concentrated, and therefore extraction and uncomplicated only need be carried out certain rupturing operation between advertisement.On the other hand, in one period, advertisement content also is to keep stable, and repetition rate is very high, needs the local few of manual intervention.
Therefore at set intervals when new advertisement takes place, when bigger variation perhaps takes place, extract, then adopt the audio/video fingerprint matching technique At All Other Times.Because this technology has had the scheme introduction of comparative maturity, no longer introduce herein.
For the television advertising of the cutting slivering of extracting, need carry out commodity, shopping entrance mark to it.
Information behind the mark all will be gone into library management together with television advertising itself (comprising extraneous informations such as time point, length).Need to prove that this database not only can also born the guaranteeing role of later stage shopping behavior, historical record and others'evaluation reference for consumer's inquiry.
For the television advertising of the cutting slivering of extracting in the step 101, because repetition rate is very high, need from database, to mate earlier, then can obtain corresponding information after the coupling.The advertisement coalignment mates television advertising the extraction element television advertising that extracts and the television advertising that is stored in database, if different, then the television advertising that the television advertising extraction element is extracted stores database into, if identical, does not then store.
The principle of coupling is to adopt advertisement formwork audio-frequency fingerprint scheme, carries out the audio-frequency fingerprint coupling by calculating the phase knowledge and magnanimity frame by frame.The phase knowledge and magnanimity of fingerprint are the kinds of characters numbers of two correspondence positions between the isometric string of binary characters, when less than preset threshold t, think that two frames are similar, calculate total similarity then, be similar frame number and the ratio of totalframes, if total similarity of two audio objects, thinks then that these two is identical audio object greater than setting threshold T.
After television advertising and markup information thereof and corresponding informance deposit database in, just can provide the user and serve.When the user televiewed, user terminal can obtain the channel information of the current television channel of watching of user.
The current television channel information of watching that step 105, user terminal will obtain sends to publisher server.
In this step, at first be that publisher server obtains television channel information, also just known the television advertising of current broadcast, publisher server extracts the markup information of this television advertising, according to the markup information of television advertising, from database, obtain the corresponding informance of corresponding television advertising again.
The user receives the corresponding informance of the current television advertising that publisher server is sent, and just can carry out interbehavior, and this is the direct link of the mutual closed loop of user and businessman, mainly comprises the behavior of browsing, buying behavior, evaluation behavior.
Browse behavior, comprise that the foundation of this database relies on third party's commodity platform to the browsing and to the browsing of more heterogeneous pass information, relate to the situation of businessman, the contrast of like product etc. of advertising message.
Buying behavior for outstanding fail safe, only provides the contact method that provides in the advertisement.
The evaluation behavior can be checked others'evaluation, comprises every detailed evaluation, estimates statistics, keyword extraction etc., also can oneself estimate, because platform is irrelevant with businessman, can get rid of the interference of businessman.
In order to realize above-mentioned flow process, the present invention also provides a kind of television advertising information issuing system.The structural representation of the television advertising information issuing system that Fig. 2 provides for the embodiment of the invention.As shown in Figure 2, this system comprises television advertising extraction element 201, advertisement coalignment 202, user terminal 203, publisher server 204 and database 205, and user terminal is connected with publisher server, and publisher server is connected with database.
Wherein, the television advertising extraction element extracts television advertising from television programme data stream, and the cutting slivering, mark, television advertising and markup information thereof are stored in the database, and from television advertising, extract the corresponding informance of television advertising, store in the database.
The advertisement coalignment mates television advertising the extraction element television advertising that extracts and the television advertising that is stored in database, if different, then the television advertising that the television advertising extraction element is extracted stores database into, if identical, does not then store.
User terminal obtains the television channel of the current reception of user, and television channel is sent to publisher server, and receives the corresponding informance of television advertising from publisher server, directly carries out alternately with trade company.
Publisher server obtains television channel from user terminal, obtains the corresponding informance of the television advertising of television channel broadcast from database.
Database storage television advertising and markup information thereof, and the corresponding informance of television advertising.Be further used for obtaining the television advertising that described television channel is play, extract the markup information of television advertising, and according to the markup information of television advertising, from database, obtain the corresponding informance of corresponding television advertising.
Above-described embodiment is owing to extracted the full information of television advertising in advance, and when playing, immediately the relevant information of television advertising is issued television advertising to user terminal, make the user can fully obtain the information of television advertising, and can be according to the information of television advertising by user terminal behavior such as directly do shopping, thereby realized the complete closed loop of television advertising, improved the efficient of television advertising.
Above-described embodiment is preferred implementation of the present invention; but embodiments of the present invention are not restricted to the described embodiments; other any do not deviate from change, the modification done under spiritual essence of the present invention and the principle, substitutes, combination, simplify; all should be the substitute mode of equivalence, be included within protection scope of the present invention.
Claims (9)
1. a television advertising information issuing method is characterized in that, may further comprise the steps:
User terminal obtains the television channel of the current reception of user;
User terminal sends to publisher server with described television channel;
Publisher server obtains the corresponding informance that described television channel is play television advertising;
Publisher server sends to user terminal with the corresponding informance of described television advertising.
2. a kind of television advertising information issuing method according to claim 1, it is characterized in that, the corresponding informance of described advertisement comprises product information, shopping information and supplementary, product information further comprises brand, model, price, characteristics and classification, shopping information further comprises phone, network address, address, postage and advertising campaign, and supplementary further comprises channel, period, position and the length that advertisement occurs.
3. according to claim 1 or 2 described a kind of television advertising information issuing methods, it is characterized in that, further comprising the steps of:
The television advertising extraction element extracts television advertising from television programme data stream, and the cutting slivering, marks;
Described television advertising and markup information thereof are stored in the database;
The advertising message extraction element extracts the corresponding informance of television advertising from television advertising, store in the database.
4. a kind of television advertising information issuing method according to claim 3 is characterized in that, and is further comprising the steps of:
The advertisement coalignment mates television advertising the extraction element television advertising that extracts and the television advertising that is stored in database, if different, then the television advertising that the television advertising extraction element is extracted stores database into, if identical, does not then store.
5. a kind of television advertising information issuing method according to claim 4 is characterized in that, the corresponding informance that described publisher server obtains described television channel broadcast advertisement further may further comprise the steps:
Publisher server obtains the television advertising that described television channel is play;
Publisher server extracts the markup information of television advertising;
Publisher server obtains the corresponding informance of corresponding television advertising according to the markup information of television advertising from database.
6. a television advertising information issuing system is characterized in that, comprises user terminal, publisher server and database, and user terminal is connected with publisher server, and publisher server is connected with database, wherein,
User terminal is used for obtaining the television channel of the current reception of user, and described television channel is sent to publisher server, and receives the corresponding informance of television advertising from publisher server;
Publisher server is used for obtaining television channel from user terminal, obtains the corresponding informance of the television advertising of television channel broadcast from database;
Database is used for storage television advertising and markup information thereof, and the corresponding informance of television advertising.
7. a kind of television advertising information issuing system according to claim 6, it is characterized in that, also comprise the television advertising extraction element, described television advertising extraction element is used for extracting television advertising from television programme data stream, and the cutting slivering, mark, described television advertising and markup information thereof are stored in the database, and from television advertising, extract the corresponding informance of television advertising, store in the database.
8. a kind of television advertising information issuing system according to claim 6, it is characterized in that, also comprise the advertisement coalignment, described advertisement coalignment is used for the television advertising that the television advertising extraction element is extracted and the television advertising that is stored in database and mates, if it is different, then the television advertising that the television advertising extraction element is extracted stores database into, if identical, does not then store.
9. a kind of television advertising information issuing system according to claim 6, it is characterized in that, described database is further used for obtaining the television advertising that described television channel is play, extract the markup information of television advertising, and according to the markup information of television advertising, from database, obtain the corresponding informance of corresponding television advertising.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2013102467803A CN103313132A (en) | 2013-06-20 | 2013-06-20 | Television advertisement information publishing method and system |
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| CN2013102467803A CN103313132A (en) | 2013-06-20 | 2013-06-20 | Television advertisement information publishing method and system |
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| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN103763589A (en) * | 2014-01-10 | 2014-04-30 | 北京酷云互动科技有限公司 | Video advertisement extended information pushing method and device |
| CN103796077A (en) * | 2014-03-12 | 2014-05-14 | 北京京东尚科信息技术有限公司 | Method, device and system for realizing on-line shopping |
| CN103957464A (en) * | 2014-04-23 | 2014-07-30 | 北京千家悦网络科技有限公司 | Advertisement distributing method and system |
| CN105574746A (en) * | 2016-03-01 | 2016-05-11 | 叶澎涛 | Advertisement monitoring method based on image analysis method |
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| CN106303597A (en) * | 2015-05-20 | 2017-01-04 | 天脉聚源（北京）科技有限公司 | A kind of television advertising method for pushing and system |
| CN110073667A (en) * | 2016-12-21 | 2019-07-30 | 三星电子株式会社 | Display device, content identification method and non-transitory computer readable recording medium |
| US11166066B2 (en) | 2016-12-21 | 2021-11-02 | Samsung Electronics Co., Ltd. | Display apparatus, content recognizing method thereof, and non-transitory computer readable recording medium |
| CN117217831A (en) * | 2023-11-08 | 2023-12-12 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement putting method and device, storage medium and electronic equipment |
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Application publication date: 20130918 |
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