CN105574746A - Advertisement monitoring method based on image analysis method - Google Patents
Advertisement monitoring method based on image analysis method Download PDFInfo
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- CN105574746A CN105574746A CN201610114892.7A CN201610114892A CN105574746A CN 105574746 A CN105574746 A CN 105574746A CN 201610114892 A CN201610114892 A CN 201610114892A CN 105574746 A CN105574746 A CN 105574746A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an advertisement monitoring method based on an image analysis method and relates to the data analysis field. The method comprises steps that a background analysis system receives an advertisement playing station caption scanned by a mobile terminal, and the audio information of the advertisement is acquired; the station caption is analyzed, and a TV station playing the advertisement presently is acquired; the audio information is analyzed, and the detailed information of products in the advertisement is acquired; operation processing on the products in the advertisement carried out by a user is received and stored by the background analysis system; statistics of the purchase rate and the sharing rate of the advertisement at the present TV station is carried out by the background analysis system according to the processing information, the present geographical position information of the user and the advertisement playing time. Through the method, the advertisement products can be purchased by customers or shared to social network platforms such as the WeChat and Twitter, moreover, real-time business advertising effect monitoring is realized.
Description
Technical field
The present invention relates to data analysis field, particularly relate to a kind of broadcast monitoring method based on image analysis method.
Background technology
In life, people are always by media transmission, the obtaining information of various form, and therefore, media have important effect in the production, life of people.And advertisement specifically needs in order to certain, by the media of certain forms, disclose and widely to the important publicity measures of public's transmission of information, advertisement exists in a variety of forms.
TV obtains the important channel of message as people, and advertisement can be interspersed in TV programme, when people open media, although this product can be seen, but, but cannot understand the relevant information of this product and directly buy.Such as, when people watch the advertisement of certain product on TV, may be very interested in this product, but the details of this product can not be obtained, if want to buy this product, need expensive time removal search and buy, or, not free removal search is found, directly abandon, or, do not know how removal search is found, in a word, finally cause the effect that conducts promotion to of product to be had a greatly reduced quality, the quantity of information also causing people to obtain reduces, and quality of life declines.
So, be badly in need of a kind of method, make people utilize media, when enjoying vision grand banquet and sense of hearing grand banquet, also can the advertising message interted in media be understood and directly be bought simultaneously, thus provide more information for people, the product of businessman is conducted promotion to widely.
Summary of the invention
The object of the present invention is to provide a kind of broadcast monitoring method based on image analysis method, thus solve the foregoing problems existed in prior art.
To achieve these goals, the broadcast monitoring method based on image analysis method of the present invention, the method comprises:
S1, the station symbol of the broadcast advertisement of background analysis system acceptance mobile scanning terminal, meanwhile, obtains the audio-frequency information of advertisement;
S2, analyzes station symbol, obtains the TV station playing Current ad; Analyzing audio information, obtains the details of product in advertisement;
S3, background analysis system acceptance also stores the operational processes of user to the product in advertisement;
S4, background analysis system according to the reproduction time of the current geographical location information of process information, user and advertisement, statistics Current ad TV platform buying rate with share rate.
Preferably, in step S2, described analysis station symbol, obtain the TV station playing Current ad, specifically according to following realization: the sectional drawing being obtained current broadcasting TV station by terminal device, call sectional drawing instrument and accurate sectional drawing is carried out to described sectional drawing, obtain station symbol sectional drawing, and be sent to background analysis system after station symbol sectional drawing transcoding; In background analysis system, the station logo data stored in station symbol sectional drawing and database is precisely contrasted, determine the concrete TV station belonging to described station symbol sectional drawing.
Preferably, in step S2, analyzing audio information, obtain the details of Current ad, specifically according to following realization: the audio frequency input device of opening terminal apparatus, the voice data obtained by audio frequency input device is above-mentioned to background analysis system, and is analyzed by the voice data stored in the database of described voice data and background analysis system, obtains the details of product in advertisement.
Preferably, before step S1, comprise the following steps: the APP installing the described background analysis system of access in the terminal of scanning broadcast advertisement, register and log in described background analysis system.
Preferably, also comprise between step S2 and step S3: carry out of user to the product in advertisement operates, be specially: user mobile terminal according to APP on product information in browse advertisements, and buy product by APP or product information shared on social network sites.
Preferably, in step S4, background analysis system according to the reproduction time of the current geographical location information of process information, user and advertisement, can obtain present period advertisement the buying rate of current broadcasting TV station and share rate, Current ad by current play the broadcasting of TV station after the formation of geographic location area buying rate with share rate.
The invention has the beneficial effects as follows:
The method of the invention achieves when people watch the advertisement intercutted in TV programme, by the details of acquisition for mobile terminal advertisement, and share advertisement according to the demand of self or buy advertised product, advertised product businessman can also obtain the result of broadcast of any one period in any one TV station playing this advertisement by statistics, achieve the input effect that businessman monitors advertisement in real time.
The method of the invention achieves people and can buy advertised product in advertisement playing process or share advertised product to social network-i i-platform such as micro-letter, microbloggings, and the product of businessman is conducted promotion to widely.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the broadcast monitoring method based on image analysis method.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with accompanying drawing, the present invention is further elaborated.Should be appreciated that embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
Embodiment
Based on the broadcast monitoring method of image analysis method described in the present embodiment, the method comprises:
S1, the station symbol of the broadcast advertisement of background analysis system acceptance mobile scanning terminal, meanwhile, obtains the audio-frequency information of advertisement;
S2, analyzes station symbol, obtains the TV station playing Current ad; Analyzing audio information, obtains the details of product in advertisement;
S3, background analysis system acceptance also stores the process of user to the product in advertisement;
S4, background analysis system according to the reproduction time of the current geographical location information of process information, user and advertisement, statistics Current ad TV platform buying rate with share rate.
More detailed explanation illustrates:
(1) in step S2, described analysis station symbol, obtain the TV station playing Current ad, specifically according to following realization: the sectional drawing being obtained current broadcasting TV station by terminal device, call sectional drawing instrument and accurate sectional drawing is carried out to described sectional drawing, obtain station symbol sectional drawing, and be sent to background analysis system after station symbol sectional drawing transcoding; In background analysis system, the station logo data stored in station symbol sectional drawing and database is precisely contrasted, determine the concrete TV station belonging to described station symbol sectional drawing.
In step S2, analyzing audio information, obtain the details of Current ad, specifically according to following realization: the audio frequency input device of opening terminal apparatus, the voice data obtained by audio frequency input device is above-mentioned to background analysis system, and the voice data stored in the database of described voice data and background analysis system is analyzed, obtain the details of product in advertisement.
(2) before step S1, comprise the following steps: the APP installing the described background analysis system of access in the terminal of scanning broadcast advertisement, register and log in described background analysis system.
(3) also comprise between step S2 and step S3: carry out of user to the product in advertisement operates, be specially: user mobile terminal according to APP on product information in browse advertisements, and buy product by APP or product information shared on social network sites.
(4) in step S4, background analysis system according to the reproduction time of the current geographical location information of process information, user and advertisement, can obtain present period advertisement the buying rate of current broadcasting TV station and share rate, Current ad by current play the broadcasting of TV station after the formation of geographic location area buying rate with share rate.
By adopting technique scheme disclosed by the invention, obtain effect useful as follows: the method for the invention achieves when people watch the advertisement intercutted in TV programme, by the details of acquisition for mobile terminal advertisement, and share advertisement according to the demand of self or buy advertised product, advertised product businessman can also obtain the result of broadcast of any one period in any one TV station playing this advertisement by statistics, achieve the input effect that businessman monitors advertisement in real time.
The method of the invention achieves people and can buy advertised product in advertisement playing process or share advertised product to social network-i i-platform such as micro-letter, microbloggings, and the product of businessman is conducted promotion to widely.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should look protection scope of the present invention.
Claims (6)
1., based on a broadcast monitoring method for image analysis method, it is characterized in that, the method comprises:
S1, the station symbol of the broadcast advertisement of background analysis system acceptance mobile scanning terminal, meanwhile, obtains the audio-frequency information of advertisement;
S2, analyzes station symbol, obtains the TV station playing Current ad; Analyzing audio information, obtains the details of product in advertisement;
S3, background analysis system acceptance also stores the operational processes of user to the product in advertisement;
S4, background analysis system according to the reproduction time of the current geographical location information of process information, user and advertisement, statistics Current ad TV platform buying rate with share rate.
2. method according to claim 1, is characterized in that, in step S2, described analysis station symbol, obtains the TV station playing Current ad, specifically according to following realization:
Obtained the sectional drawing of current broadcasting TV station by terminal device, call sectional drawing instrument and accurate sectional drawing is carried out to described sectional drawing, obtain station symbol sectional drawing, and be sent to background analysis system after station symbol sectional drawing transcoding;
In background analysis system, the station logo data stored in station symbol sectional drawing and database is precisely contrasted, determine the concrete TV station belonging to described station symbol sectional drawing.
3. method according to claim 1, is characterized in that, in step S2, analyzing audio information, obtains the details of Current ad, specifically according to following realization:
The audio frequency input device of opening terminal apparatus, the voice data obtained by audio frequency input device is above-mentioned to background analysis system, and the voice data stored in the database of described voice data and background analysis system is analyzed, obtain the details of product in advertisement.
4. method according to claim 1, is characterized in that, before step S1, comprise the following steps:
The terminal of scanning broadcast advertisement is installed the APP of the described background analysis system of access, registers and log in described background analysis system.
5. method according to claim 1, it is characterized in that, also comprise between step S2 and step S3: carry out of user to the product in advertisement operates, be specially: user mobile terminal according to APP on product information in browse advertisements, and buy product by APP or product information shared on social network sites.
6. method according to claim 1, it is characterized in that, in step S4, background analysis system according to the reproduction time of the current geographical location information of process information, user and advertisement, can obtain present period advertisement the buying rate of current broadcasting TV station and share rate, Current ad by current play the broadcasting of TV station after the formation of geographic location area buying rate with share rate.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610114892.7A CN105574746A (en) | 2016-03-01 | 2016-03-01 | Advertisement monitoring method based on image analysis method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610114892.7A CN105574746A (en) | 2016-03-01 | 2016-03-01 | Advertisement monitoring method based on image analysis method |
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| CN105574746A true CN105574746A (en) | 2016-05-11 |
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| CN201610114892.7A Pending CN105574746A (en) | 2016-03-01 | 2016-03-01 | Advertisement monitoring method based on image analysis method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106341309A (en) * | 2016-08-31 | 2017-01-18 | 深圳市精准分众传媒有限公司 | Enterprise popularization system based on mobile network and method |
| CN109089173A (en) * | 2018-10-08 | 2018-12-25 | 四川长虹电器股份有限公司 | A kind of method and system that detection Intelligent television terminal advertisement is launched |
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| CN1388701A (en) * | 2001-05-25 | 2003-01-01 | 厦门华侨电子企业有限公司 | Viewing-data obtaining method and device |
| CN1425981A (en) * | 2003-01-17 | 2003-06-25 | 天图信息技术(上海)有限公司 | Background downloading device and method in net video network advertiing system |
| WO2005048602A1 (en) * | 2003-11-17 | 2005-05-26 | Koninklijke Philips Electronics, N.V. | Commercial insertion into video streams based on surrounding program content |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106341309A (en) * | 2016-08-31 | 2017-01-18 | 深圳市精准分众传媒有限公司 | Enterprise popularization system based on mobile network and method |
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| CN109089173A (en) * | 2018-10-08 | 2018-12-25 | 四川长虹电器股份有限公司 | A kind of method and system that detection Intelligent television terminal advertisement is launched |
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Application publication date: 20160511 |