CN109089173A - A kind of method and system that detection Intelligent television terminal advertisement is launched - Google Patents

A kind of method and system that detection Intelligent television terminal advertisement is launched Download PDF

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Publication number
CN109089173A
CN109089173A CN201811169492.1A CN201811169492A CN109089173A CN 109089173 A CN109089173 A CN 109089173A CN 201811169492 A CN201811169492 A CN 201811169492A CN 109089173 A CN109089173 A CN 109089173A
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China
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module
content
intelligent television
television terminal
advertisement
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Granted
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CN201811169492.1A
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Chinese (zh)
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CN109089173B (en
Inventor
王雪萍
谌伟
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Sichuan Changhong Electric Co Ltd
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Sichuan Changhong Electric Co Ltd
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Priority to CN201811169492.1A priority Critical patent/CN109089173B/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • GPHYSICS
    • G10MUSICAL INSTRUMENTS; ACOUSTICS
    • G10LSPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
    • G10L15/00Speech recognition
    • G10L15/26Speech to text systems
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4334Recording operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk

Abstract

The invention discloses a kind of systems that detection Intelligent television terminal advertisement is launched, including monitoring modular, audio-video parsing module, screen capture module, audio processing modules, memory module, images match module, characters matching module, control processing module, monitoring modular is connected with control processing module, and audio-video parsing module, screen capture module, audio processing modules, memory module, images match module, characters matching module are connected with control processing module, memory module respectively.The system that detection Intelligent television terminal advertisement of the invention is launched, which can be realized, is monitored the content of terminal advertising-playing, it and is the problem of content played to Intelligent television terminal top layer display interface and the practical voice content broadcasted to spectators of Intelligent television terminal are monitored, and the ad content that can avoid appearing in the voice content of the image content that Intelligent television terminal plays or casting and actually launching is not inconsistent when monitoring.

Description

A kind of method and system that detection Intelligent television terminal advertisement is launched
Technical field
The present invention relates to the flow monitoring technical field of intelligent appliance advertisement, in particular to a kind of detection Intelligent television terminal The method and system that advertisement is launched.
Background technique
Smart television is at present gradually in the content for replacing operator and broadcasting and TV, and more and more people are on smart television Video is watched, therefore advertisement is also increasing in the dispensing dynamics of Intelligent television terminal, while also leading to flow cheating It is more and more, such as there is cloud and issue data failure, cloud issue Data duplication report or terminal interface covering display other Perhaps advertisement source or terminal device MAC and IP repeat to report video source, exaggerate terminal device amount etc., lead to various advertisements Flow fraud problem.
It is to monitor ad traffic for cloud mostly in industry at present, traditional monitoring method is: is only controlled from cloud Flow processed is faked, and is not controlled from the display of smart machine, and is then likely to occur cloud when terminal flow is faked and is supervised Less than the case where, do not reach the basic goal of supervision.Therefore we need fundamentally to avoid the problem that data traffic is faked.
Summary of the invention
It is insufficient in above-mentioned background technique the purpose of the present invention is overcoming, a kind of detection Intelligent television terminal advertisement dispensing is provided Method and system, it can be achieved that the content to terminal advertising-playing is monitored, and monitoring result is transmitted back to cloud in time, with Just advertisement putting business can learn in time advertisement launch the case where, avoid the occurrence of terminal flow fake when cloud supervision less than ask Topic.
In order to reach above-mentioned technical effect, the present invention takes following technical scheme:
A method of detection Intelligent television terminal advertisement is launched, specifically includes the following steps:
A. monitoring cloud whether to sending advertisement play instruction under Intelligent television terminal and Intelligent television terminal whether according to finger Order starts to play advertisement;
B. after cloud is to sending advertisement play instruction under Intelligent television terminal, the wide of Intelligent television terminal is issued to cloud The video content for accusing content is stored and extracts the word content of the audio in the ad content that cloud issues and stored;
C. the terminal address of the Intelligent television terminal is obtained and to intelligence when Intelligent television terminal starts and plays advertisement Each frame of the video content of the top layer of television terminal broadcast interface carries out screenshot respectively and saves;
D. the audio content that Intelligent television terminal is externally broadcasted is obtained when Intelligent television terminal plays advertisement;
E. the audio content that turning text techniques using voice will acquire is converted into text information;
F. the video content saved in the image content intercepted in step C and step B is compared, judges the interior of the two Whether consistent hold;
G. the word content saved in the text information of audio content obtained in step E and step B is compared, is sentenced Whether both disconnected content is consistent;
If H. the judgement result of step F or step G is inconsistent for content, determines that failure is launched in this advertisement, otherwise, sentence This fixed advertisement is launched successfully.
It further, is specifically to obtain smart television when obtaining the terminal address of the Intelligent television terminal in the step C The IP address and/or MAC Address of terminal.
Further, further include step I:
I. the terminal address for determining result and the Intelligent television terminal is uploaded to cloud.
Meanwhile the invention also discloses a kind of systems that detection Intelligent television terminal advertisement is launched, including monitoring modular, sound Video parsing module, screen capture module, audio processing modules, memory module, images match module, characters matching module, at control Module is managed, control processing module is used to control the work of other modules;
The monitoring modular is for monitoring advertisement play instruction and smart television that whether Intelligent television terminal receives cloud Whether terminal starts to play advertisement, and monitoring modular is connected with control processing module;
The audio-video parsing module is for parsing and extracting the view that cloud is issued to the ad content of Intelligent television terminal The word content of frequency content and audio, and the video content extracted, word content are saved to memory module;Audio-video parsing Module is connected with control processing module, memory module respectively;
The screen capture module is used to distinguish each frame of the video content of the top layer of Intelligent television terminal broadcast interface It carries out screenshot and saves to memory module;Screen capture module is connected with control processing module, memory module respectively;
The audio processing modules are for obtaining the audio content that Intelligent television terminal is externally broadcasted, and the audio that will acquire Content Transformation is saved at text information, and by the text information to memory module, and audio processing modules are handled with control respectively Module, memory module are connected;
Described image matching module is used for the audio-video that will be saved in image content and memory module that screen capture module intercepts The video content of parsing module output compares, and judges whether the content of the two is consistent, and will determine that result is back to control Processing module;Images match module is connected with control processing module, memory module respectively;
The characters matching module is for exporting audio processing modules to the text information of memory module and memory module The word content of the audio-video parsing module output of middle preservation compares, and judges whether the content of the two is consistent and will determine to tie Fruit is back to control processing module;Characters matching module is connected with control processing module, memory module respectively;
When specific works, when monitoring module monitors Intelligent television terminal receives the advertisement play instruction or smart television in cloud When terminal starts to play advertisement, monitoring result is then transferred to control processing module by monitoring modular, controls processing module in intelligence Control audio-video parsing module, which parses and extracts cloud, when television terminal receives the advertisement play instruction in cloud is issued to intelligent electricity It is saved depending on the video content of the ad content of terminal and the word content of audio, and by the video content extracted, word content To memory module, meanwhile, control processing module then controls screen capture module pair when Intelligent television terminal starts to play advertisement respectively Each frame of the video content of the top layer of Intelligent television terminal broadcast interface carries out screenshot respectively and saves to memory module, and Control audio processing modules obtain the audio content that Intelligent television terminal is externally broadcasted, and the audio content conversion that will acquire is written This information, and the text information is saved to memory module;
Then, control processing module will control the image content and memory module that image matching module intercepts screen capture module The video content of the audio-video parsing module output of middle preservation compares, and judges whether the content of the two is consistent, and control Audio processing modules are exported the audio-video solution saved into the text information of memory module and memory module by characters matching module The word content of analysis module output compares, and judges whether the content of the two is consistent;
Images match module and characters matching module will determine that result is back to control processing module again, if images match mould When the judgement result that any module returns in block and characters matching module is inconsistent, control processing module then determines this advertisement Failure is launched, only when the judgement result that images match module and characters matching module are passed back is consistent, control processing mould Block just determines that this advertisement is launched successfully.
It further, further include the communication module communicated to connect with cloud, the communication module and control processing module phase Even, controlling processing module by communication module will can monitor advertisement input situation together with the intelligence in Intelligent television terminal in time The information such as the IP address of energy television terminal or MAC Address are back to cloud in time, so that advertisement putting business checks specifying information.
Compared with prior art, the present invention have it is below the utility model has the advantages that
The method and system that a kind of detection Intelligent television terminal advertisement of the invention is launched are, it can be achieved that terminal advertising-playing Content be monitored, and while monitoring is that the content played to Intelligent television terminal top layer display interface and Intelligent television terminal are real Border is monitored to the voice content that spectators broadcast, and can avoid appearing in image content or the casting of Intelligent television terminal broadcasting Not the problem of voice content and the ad content actually launched are not inconsistent, meanwhile, also monitoring result can be transmitted back to cloud in time, so as to Advertisement putting business can learn in time advertisement launch the case where, avoid the occurrence of terminal flow fake when cloud supervision less than ask Topic.
Detailed description of the invention
Fig. 1 is the schematic diagram of detection Intelligent television terminal advertisement delivery system of the invention.
Specific embodiment
Below with reference to the embodiment of the present invention, the invention will be further elaborated.
Embodiment:
Embodiment one:
A method of detection Intelligent television terminal advertisement is launched, specifically includes the following steps:
A. monitoring cloud whether to sending advertisement play instruction under Intelligent television terminal and Intelligent television terminal whether according to finger Order starts to play advertisement;
B. after cloud is to sending advertisement play instruction under Intelligent television terminal, the wide of Intelligent television terminal is issued to cloud The video content for accusing content is stored and extracts the word content of the audio in the ad content that cloud issues and stored;
C. the terminal address of the Intelligent television terminal is obtained and to intelligence when Intelligent television terminal starts and plays advertisement Each frame of the video content of the top layer of television terminal broadcast interface carries out screenshot respectively and saves;Wherein, the intelligence is obtained It is specifically the IP address and/or MAC Address for obtaining Intelligent television terminal when the terminal address of television terminal;
D. the audio content that Intelligent television terminal is externally broadcasted is obtained when Intelligent television terminal plays advertisement;
E. the audio content that turning text techniques using voice will acquire is converted into text information;
F. the video content saved in the image content intercepted in step C and step B is compared, judges the interior of the two Whether consistent hold;
G. the word content saved in the text information of audio content obtained in step E and step B is compared, is sentenced Whether both disconnected content is consistent;
If H. the judgement result of step F or step G is inconsistent for content, determines that failure is launched in this advertisement, otherwise, sentence This fixed advertisement is launched successfully;
I. the terminal address for determining result and the Intelligent television terminal is uploaded to cloud.
Embodiment two
As shown in Figure 1, a kind of system that detection Intelligent television terminal advertisement is launched, including the parsing of monitoring modular, audio-video Module, screen capture module, audio processing modules, memory module, images match module, characters matching module, control processing module, control Processing module processed is used to control the work of other modules, and memory module is for storing information, memory module and control processing module It is connected.
Monitoring modular is for monitoring advertisement play instruction and Intelligent television terminal that whether Intelligent television terminal receives cloud Whether start to play advertisement, monitoring modular is connected with control processing module.
Audio-video parsing module is used to parse and extract in the video for the ad content that cloud is issued to Intelligent television terminal The word content of appearance and audio, and the video content extracted, word content are saved to memory module;Audio-video parsing module It is connected respectively with control processing module, memory module.
Screen capture module is used to carry out each frame of the video content of the top layer of Intelligent television terminal broadcast interface respectively Screenshot is simultaneously saved to memory module;Screen capture module is connected with control processing module, memory module respectively.
Audio processing modules are for obtaining the audio content that Intelligent television terminal is externally broadcasted, and the audio content that will acquire Be converted into text information, and text information saved to memory module, audio processing modules respectively with control processing module, storage Module is connected.
The audio-video parsing that images match module is used to save in image content and memory module that screen capture module intercept The video content of module output compares, and judges whether the content of the two is consistent, and will determine that result is back to control processing Module;Images match module is connected with control processing module, memory module respectively.
Characters matching module is protected for exporting audio processing modules into the text information of memory module and memory module The word content for the audio-video parsing module output deposited compares, and judges whether the content of the two is consistent and will determine that result is returned It is back to control processing module;Characters matching module is connected with control processing module, memory module respectively.
When specific works, when monitoring module monitors Intelligent television terminal receives the advertisement play instruction or smart television in cloud When terminal starts to play advertisement, monitoring result is then transferred to control processing module by monitoring modular, controls processing module in intelligence Control audio-video parsing module, which parses and extracts cloud, when television terminal receives the advertisement play instruction in cloud is issued to intelligent electricity It is saved depending on the video content of the ad content of terminal and the word content of audio, and by the video content extracted, word content To memory module.
Meanwhile it controlling processing module and then controlling screen capture module respectively when Intelligent television terminal starts to play advertisement to intelligence Each frame of the video content of the top layer of television terminal broadcast interface carries out screenshot respectively and saves to memory module, and control Audio processing modules obtain the audio content that Intelligent television terminal is externally broadcasted, and the audio content that will acquire is converted into text envelope Breath, and text information is saved to memory module.
Then, control processing module will control the image content and memory module that image matching module intercepts screen capture module The video content of the audio-video parsing module output of middle preservation compares, and judges whether the content of the two is consistent, and control Audio processing modules are exported the audio-video solution saved into the text information of memory module and memory module by characters matching module The word content of analysis module output compares, and judges whether the content of the two is consistent.
Images match module and characters matching module will determine that result is back to control processing module again, if images match mould When the judgement result that any module returns in block and characters matching module is inconsistent, control processing module then determines this advertisement Failure is launched, only when the judgement result that images match module and characters matching module are passed back is consistent, control processing mould Block just determines that this advertisement is launched successfully.
Preferably, further including being communicated with cloud in the system that the detection Intelligent television terminal advertisement in the present embodiment is launched The communication module of connection, communication module are connected with control processing module.
Control processing module make advertisement launch whether successfully judgement result after, will acquire the Intelligent television terminal The information such as IP address or MAC Address, and above- mentioned information are launched whether successfully determine that result passes through communication together with advertisement Module is back to cloud, so that advertisement putting business checks specifying information.
The method and system that detection Intelligent television terminal advertisement of the invention is launched are, it can be achieved that in terminal advertising-playing Appearance is monitored, and while monitoring be the content that Intelligent television terminal top layer display interface is played and Intelligent television terminal it is practical to The voice content of spectators' casting is monitored, and can avoid appearing in the image content of Intelligent television terminal broadcasting or the voice of casting Not the problem of content and the ad content actually launched are not inconsistent, meanwhile, also monitoring result can be transmitted back to cloud in time, so as to advertisement Launch quotient can learn in time advertisement launch the case where, avoid the occurrence of terminal flow fake when cloud supervision less than the problem of.
Therefore, the method and system that detection Intelligent television terminal advertisement through the invention is launched are, it can be achieved that accurate monitoring The exposure that advertisement is launched, avoids terminal advertisement flow cheating in industry, has for advertisement dispensing and its important Value.
It is understood that the principle that embodiment of above is intended to be merely illustrative of the present and the exemplary implementation that uses Mode, however the present invention is not limited thereto.For those skilled in the art, essence of the invention is not being departed from In the case where mind and essence, various changes and modifications can be made therein, these variations and modifications are also considered as protection scope of the present invention.

Claims (5)

1. a kind of method that detection Intelligent television terminal advertisement is launched, which is characterized in that specifically includes the following steps:
A. whether monitoring cloud open according to instruction to sending advertisement play instruction under Intelligent television terminal and Intelligent television terminal Begin to play advertisement;
B. after cloud is to sending advertisement play instruction under Intelligent television terminal, cloud is issued in the advertisement of Intelligent television terminal The video content of appearance is stored and extracts the word content of the audio in the ad content that cloud issues and stored;
C. the terminal address of the Intelligent television terminal is obtained and to smart television when Intelligent television terminal starts and plays advertisement Each frame of the video content of the top layer at terminal plays interface carries out screenshot respectively and saves;
D. the audio content that Intelligent television terminal is externally broadcasted is obtained when Intelligent television terminal plays advertisement;
E. the audio content that turning text techniques using voice will acquire is converted into text information;
F. the video content saved in the image content intercepted in step C and step B is compared, judges that the content of the two is It is no consistent;
G. the word content saved in the text information of audio content obtained in step E and step B is compared, judges two Whether the content of person is consistent;
If H. the judgement result of step F or step G is inconsistent for content, determine that failure is launched in this advertisement, otherwise, it is determined that this Secondary advertisement is launched successfully.
2. a kind of method that detection Intelligent television terminal advertisement is launched according to claim 1, which is characterized in that the step IP address and/or the MAC of Intelligent television terminal are specifically obtained when obtaining the terminal address of the Intelligent television terminal in rapid C Location.
3. a kind of method that detection Intelligent television terminal advertisement is launched according to claim 1 or 2, which is characterized in that also Including step I:
I. the terminal address for determining result and the Intelligent television terminal is uploaded to cloud.
4. a kind of system that detection Intelligent television terminal advertisement is launched, which is characterized in that parse mould including monitoring modular, audio-video Block, screen capture module, audio processing modules, memory module, images match module, characters matching module, control processing module, control Processing module is used to control the work of other modules;
The monitoring modular is for monitoring advertisement play instruction and Intelligent television terminal that whether Intelligent television terminal receives cloud Whether start to play advertisement, monitoring modular is connected with control processing module;
The audio-video parsing module is used to parse and extract in the video for the ad content that cloud is issued to Intelligent television terminal The word content of appearance and audio, and the video content extracted, word content are saved to memory module;Audio-video parsing module It is connected respectively with control processing module, memory module;
The screen capture module is used to carry out each frame of the video content of the top layer of Intelligent television terminal broadcast interface respectively Screenshot is simultaneously saved to memory module;Screen capture module is connected with control processing module, memory module respectively;
The audio processing modules are for obtaining the audio content that Intelligent television terminal is externally broadcasted, and the audio content that will acquire Be converted into text information, and the text information saved to memory module, audio processing modules respectively with control processing module, Memory module is connected;
The audio-video parsing that described image matching module is used to save in image content and memory module that screen capture module intercept The video content of module output compares, and judges whether the content of the two is consistent, and will determine that result is back to control processing Module;Images match module is connected with control processing module, memory module respectively;
The characters matching module is protected for exporting audio processing modules into the text information of memory module and memory module The word content for the audio-video parsing module output deposited compares, and judges whether the content of the two is consistent and will determine that result is returned It is back to control processing module;Characters matching module is connected with control processing module, memory module respectively.
5. a kind of system that detection Intelligent television terminal advertisement is launched according to claim 4, which is characterized in that further include With the communication module of cloud communication connection, the communication module is connected with control processing module.
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