CN109819279B - Monitoring method, device, equipment and storage medium for media information delivery - Google Patents
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Abstract
The embodiment of the invention discloses a method, a device, equipment and a storage medium for monitoring media information delivery. The method comprises the following steps: determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room; and determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information. By adopting the technical scheme of the embodiment of the invention, the delivery execution effect of the media information in the live webcast room can be monitored in a large range, so that the delivery amount and the delivery range of the media information are expanded to a certain extent, and the monitoring method of the embodiment can greatly reduce the labor cost and the time cost caused by manual monitoring.
Description
Technical Field
The embodiment of the invention relates to the technical field of network video live broadcast, in particular to a monitoring method, a device, equipment and a storage medium for media information delivery.
Background
With the development and popularization of internet live broadcast, the number of audiences and exposure effect in a live broadcast room are increasing day by day, brand media information put in the live broadcast room becomes a novel media information popularization mode and a popularization channel, and the putting execution effect of monitoring media information is very important.
In a traditional monitoring mode, in the process of delivering media information through a live webcast room, manual monitoring is performed on the execution of the delivery of the media information in the live webcast room in a manual mode. However, the conventional monitoring method is obviously limited by labor cost and time cost, and cannot monitor the release execution effect of a large amount of media information in a large range, so that the release amount and release range of the media information are limited to a certain extent.
Disclosure of Invention
In view of the foregoing problems, embodiments of the present invention provide a method, an apparatus, a device, and a storage medium for monitoring media information delivery in a live webcast room, so as to monitor media information delivery in the live webcast room.
In a first aspect, an embodiment of the present invention provides a method for monitoring media information delivery, including:
determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room;
and determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information.
In a second aspect, an embodiment of the present invention further provides a device for monitoring media information delivery, including:
the information determining module is used for determining live broadcast picture information and/or interface broadcast information of the live broadcast room according to the live broadcast information of the live broadcast room;
and the release determining module is used for determining whether target media information is released in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information.
In a third aspect, an embodiment of the present invention further provides an apparatus, where the apparatus includes:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors implement the method for monitoring delivery of media information according to the embodiment of the present invention.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the monitoring method for media information delivery provided in the embodiment of the present invention.
The embodiment of the invention provides a monitoring method for media information delivery, which comprises the following steps: determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room; and determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information. By adopting the technical scheme of the embodiment of the invention, the delivery execution effect of the media information in the live webcast room can be monitored in a large range, so that the delivery amount and the delivery range of the media information are expanded to a certain extent, and the monitoring method of the embodiment can greatly reduce the labor cost and the time cost caused by manual monitoring.
The above summary of the present invention is merely an overview of the technical solutions of the present invention, and the present invention can be implemented in accordance with the content of the description in order to make the technical means of the present invention more clearly understood, and the above and other objects, features, and advantages of the present invention will be more clearly understood.
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Other features, objects and advantages of the invention will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a schematic flowchart of a monitoring method for media information delivery according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a monitoring device for media information delivery provided in an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an apparatus provided in an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings, which show exemplary embodiments of the invention, however, it should be understood that the exemplary embodiments described herein are merely illustrative of the invention and are not limiting thereof. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. In addition, it should be noted that, for convenience of description, only a part of structures related to the present invention, not all of the structures, are shown in the drawings.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently, or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Fig. 1 is a flowchart illustrating a monitoring method for media information delivery according to an embodiment of the present invention, where the embodiment is applicable to a situation of monitoring delivered media information, for example, a scene of monitoring an advertisement delivered by a main broadcast in a live webcast process. The method can be executed by a monitoring device for media information delivery, which can be implemented in software and/or hardware and integrated on any device with network communication function, and the device can be a server. As shown in fig. 1, the monitoring method for media information delivery provided in the embodiment of the present invention may include:
s101, according to the live broadcast information of the live broadcast room, determining live broadcast picture information and/or interface broadcast information of the live broadcast room.
In this embodiment, according to the types of different live broadcast rooms on the live broadcast platform, target media information can be delivered to the different live broadcast rooms, and target media information delivery is performed through the live broadcast room of the live broadcast platform. Live picture information may be understood as picture information in a live room during live broadcasting, which live picture information may comprise a plurality of consecutive live picture frames. The target media information may be understood as media information that is delivered by the anchor in the live broadcast according to a preset delivery specification when the anchor triggers a media information delivery request. The media information may be advertisements or other carriers for transmitting information. The advertisement can be a text advertisement, an image advertisement or an audio advertisement, and can also be a video advertisement combining the three advertisements.
In this embodiment, in order to cooperate with the live broadcast room to deliver the target media information, after the target media information is delivered through the live broadcast room, the anchor broadcast is usually required to cooperate with the target media information to be properly delivered in the form of the oral broadcast, so as to achieve the effect of assisting in delivering the media information. The interface broadcast information can understand the voice information in the process that the anchor broadcasts the target media information through the live broadcast room.
In an optional manner of the embodiment of the present invention, before determining live broadcast picture information and live broadcast information of a live broadcast room according to live broadcast information of the live broadcast room, the method may further include:
responding to a release request of a live broadcast room for target media information, and starting a preset live broadcast acquisition program;
and accessing the live broadcast room by calling the started live broadcast acquisition program according to the live broadcast address information of the live broadcast room, and acquiring live broadcast information with a preset time length.
In this embodiment, a media information delivery control may be disposed on the live broadcast room, and a user may trigger the media information delivery control on the live broadcast room by clicking and the like with respect to the target media information, and send a target media information delivery request to the server. When the anchor triggers a media information release control on the live broadcast room through operations such as clicking and the like, and sends a target media information release request to the server, the anchor needs to perform release operation of target media information at a preset time node according to a preset release rule.
In this embodiment, the server may start a preset live broadcast acquisition program in response to a delivery request of target media information sent from the live broadcast room. The live broadcast acquisition program can be preset on a live broadcast client where the live broadcast room is located. Optionally, the live capture program may execute a file for code for capturing live information of the live broadcast room. It can be understood that when the live broadcast acquisition program is installed, the live broadcast acquisition program is not installed on all the live broadcast clients, and the live broadcast acquisition program can be installed on a selected live broadcast client according to actual conditions. For example, the anchor may be required to download and install a corresponding live capture program as required on a live client that needs to perform media information delivery, and the live client that does not need to perform media information delivery does not need to download and install a corresponding live capture program.
In this embodiment, each live broadcast room may correspond to unique live broadcast room address information, for example, the live broadcast room address information may be represented by a URL. And the corresponding live broadcast room can be quickly positioned through the address information of the live broadcast room. After the server starts a preset live broadcast acquisition program, the server can access the live broadcast room by calling the started live broadcast acquisition program according to the live broadcast address information of the live broadcast room, and acquire live broadcast information with a preset time length in the current live broadcast room. Optionally, an access interface for accessing the live broadcast room by the live broadcast acquisition program can be arranged on the live broadcast room, the live broadcast room can be accessed by calling the started live broadcast acquisition program through the live broadcast room access interface according to the live broadcast address information of the live broadcast room, and the live broadcast information of the preset time length in the current live broadcast room is acquired. By adopting the mode, the live broadcast information of the live broadcast room can be acquired from the live broadcast room, and then the live broadcast information of the live broadcast room is used as the basis for subsequently judging whether the target media information is normally released, so that the release of the media information can be effectively monitored, and the condition of invalid release of the media information is avoided.
And S102, determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information.
In this embodiment, after the anchor triggers the release control of the target media information, the anchor may not normally release the target media information on the live broadcast room as required, which undoubtedly may cause invalid release of the target media information. Therefore, the live broadcast picture information and/or the live broadcast information of the live broadcast room are determined according to the live broadcast information of the live broadcast room, so that the live broadcast picture information and/or the live broadcast information can be detected and analyzed, and whether the anchor broadcast normally puts the target media information in the live broadcast room or not is judged according to the detection and analysis result of the live broadcast picture information and/or the live broadcast information.
In this embodiment, different media information has different requirements for delivering media information, and there is a difference between the two dimensional information used in determining whether to deliver target media information in a live broadcast room. In an alternative example, whether the target media information is released in the live room can be determined according to the live screen information and the oral broadcast information. For example, if the media information delivery requirement is strict, when determining whether the media information is effectively delivered in the live broadcast room, it is necessary to determine whether the anchor broadcasts the target media information normally in the live broadcast room according to the two-dimensional information of the live broadcast screen information and the oral broadcast information. At this time, only if the information of two dimensions meets the requirement, the anchor can be determined to normally release the target media information in the live broadcast room according to the specification. In another alternative example, whether the target media information is delivered in the live room can be determined according to the live picture information or the oral information. For example, if the delivery requirement of the media information is low, when determining whether the media information is effectively delivered in the live broadcast room, the information of one dimension may be selected from the information of two dimensions, namely, live broadcast picture information and oral broadcast information, to determine whether the anchor delivers the target media information normally in the live broadcast room according to the specification.
The following explains the operation of determining whether the anchor normally puts in the target media information in the live broadcast room according to the two-dimension information of the live broadcast picture information and the oral broadcast information at the same time in detail; and determining whether the anchor normally puts the target media information in the live broadcast room according to the single dimension information in the live broadcast picture information or the live broadcast information, which can be referred to as the explanation at the same time.
In an optional manner of the embodiment of the present invention, determining whether target media information is delivered in a live broadcast room according to the live broadcast picture information and the live broadcast information may include the following steps of S1021a to S1021 b:
s1021a, detecting whether the live broadcast picture information contained in the live broadcast information contains target media information, and detecting whether the multicast information meets preset multicast conditions;
and S1021b, if it is detected that the live frame information contains the target media information and the mouth broadcasting information meets the preset mouth broadcasting condition, determining that the target media information is released in the live broadcasting room.
In this embodiment, the server may determine live screen information and live broadcast information included in the live broadcast information from the live broadcast information. If the anchor is in the preset time after triggering the target media information releasing request. And carrying out normal media information release operation in the live broadcast room according to release rules, so that a live broadcast picture of the live broadcast room necessarily comprises target media information and the interface broadcast information of the anchor broadcast aiming at the target media information. Therefore, when determining whether target media information is delivered in the live broadcast room, whether target media information is included in live broadcast picture information included in live broadcast information can be detected. If the live broadcast picture information contains target media information, indicating that the anchor has released the target media information in the live broadcast room; and if the live frame information does not contain the target media information, indicating that the anchor does not put the target media information in the live room.
In this embodiment, in an actual scenario, an advertiser not only needs the anchor to deliver the target media information in the live broadcast room, but also needs the anchor to perform corresponding multicast on the target media information in order to ensure the delivery quality of the media information of the anchor in the live broadcast room, so as to improve the propaganda strength on the target media information by the aid of the popularity of the anchor. Therefore, when determining whether the target media information is released in the live broadcast room, whether the live broadcast information contained in the live broadcast information meets the preset live broadcast condition can be detected at the same time. If the fact that the live broadcast information contains the live broadcast information meets preset live broadcast conditions is detected, the fact that the anchor broadcast has performed effective live broadcast delivery on the target media information in the live broadcast room is indicated, for example, the anchor broadcast performs live broadcast media information publicity on the target media information in the live broadcast room; and if the fact that the live broadcast information contains the live broadcast information which does not meet the preset live broadcast condition is detected, the fact that the anchor broadcast does not carry out effective live broadcast delivery on the target media information in the live broadcast room is indicated.
In this embodiment, if it is detected that the live broadcast picture information includes target media information and the multicast information satisfies the preset multicast condition, it indicates that the anchor has not only delivered the target media information in the live broadcast room, but also has performed effective multicast delivery for the target media information in the live broadcast room, so that it can be determined that the target media information is delivered in the live broadcast room, and the corresponding anchor is an effective delivery process for the target media information in the live broadcast room, and can play a certain propaganda role for the target media information.
In another optional manner of the embodiment of the present invention, determining whether target media information is delivered in a live broadcast room according to the live broadcast picture information and the oral broadcast information may include the following steps S1022a to S1022 b:
s1022a, detecting whether the live view information included in the live information includes the target media information; or, detecting whether the multicast information meets the preset multicast conditions;
s1022b, if it is detected that the live view information includes the target media information or the oral play information satisfies the preset oral play condition, determining that the target media information is delivered in the live view.
On the basis of the foregoing embodiment, optionally, detecting whether live view information included in the live view information includes target media information may specifically include:
acquiring mark information of target medium information; and if the mark information is detected in the live broadcast picture information, determining that the live broadcast picture information contains the target media information.
In this embodiment, different target media information may have different mark information, and when detecting whether media information is included in the live view, the determination may be made by detecting whether mark information included in the target media information is included in the live view. The mark information of the target medium information may be a mark image embedded in the target medium information, and the mark image may be configured to be invisible to the outside, for example, the mark image may be specifically a watermark. For this purpose, the mark information of the target media information may be acquired first, and whether the mark information is included in the live view may be detected. If the mark information is detected in the live broadcast picture, determining that the live broadcast picture information contains target media information; and if the mark information is not detected in the live broadcast picture, determining that the target media information is not contained in the live broadcast picture information.
In this embodiment, when detecting whether the live broadcast frame includes the mark information, a plurality of image frame frames may be extracted from the live broadcast frame, the image frame frames may be input into a preset mark recognition model, and whether the live broadcast frame includes the mark information may be directly output through the mark recognition model. In order to avoid extracting too many image frames, the processing time of the image frames is seriously influenced. Optionally, when a plurality of image frame pictures are extracted from the live broadcast picture, a plurality of continuous image frame pictures can be extracted from the live broadcast picture according to a set time interval, so that the content of the live broadcast picture can be fully reflected by the plurality of continuous image frame pictures, and the number of the image frame pictures can be reduced as much as possible. In addition, optionally, after a plurality of image frame pictures are extracted from the live broadcast picture, the plurality of image frame pictures can be respectively converted into images with preset frequency, and then the images are input into a preset mark recognition model, and whether mark information is contained in the live broadcast picture or not can be directly output through the mark recognition model.
In this embodiment, the tag recognition model may be obtained by training an initial tag recognition model using tag feature training sample data. The method specifically comprises the following steps: a large number of image frame images having the mark information characteristics are input to an initial mark recognition model as training sample data, and the model is repeatedly trained by the input sample data.
On the basis of the foregoing embodiment, optionally, detecting whether the multicast information included in the live broadcast information satisfies a preset multicast condition may specifically include:
identifying the live broadcast information which comprises the live broadcast voice content in the live broadcast information aiming at the target media information;
and if the recognized oral broadcasting voice content is matched with the oral broadcasting guide text provided in advance, determining that the oral broadcasting information meets the preset oral broadcasting condition.
In this embodiment, after the target media information is delivered in the live broadcast room, the anchor may be required to manually deliver the target media information in the live broadcast room, for example, for the target media information, the anchor may be required to read advertisement information in the live broadcast room for the target media information. In practical application, after the anchor casts the target media information in the live broadcast room, although the anchor carries out manual oral broadcasting propaganda aiming at the target media information, the anchor may not carry out manual oral broadcasting propaganda aiming at the target media information in the live broadcast room according to requirements, so that the manual oral broadcasting propaganda has no effect. Based on the above situation, it can be determined whether the anchor plays the target media information in the live broadcast room effectively by detecting whether the live broadcast information included in the live broadcast information satisfies the preset live broadcast condition.
In this embodiment, when detecting whether the recorded broadcast information included in the live broadcast information satisfies the preset recorded broadcast condition, the apparatus may identify recorded broadcast voice content in the recorded broadcast information for the target media information included in the live broadcast information, and detect whether the recorded broadcast voice content matches a recorded broadcast guide text according to the recorded broadcast voice content. If the recognized oral broadcasting voice content is matched with an oral broadcasting guide text provided in advance, determining that the oral broadcasting information meets a preset oral broadcasting condition; and if the recognized oral broadcasting voice content is not matched with the oral broadcasting guide text provided in advance, determining that the oral broadcasting information does not meet the preset oral broadcasting condition. The preset multicast guide text may be a multicast guide text provided to a live broadcast room where the target media information needs to be delivered according to the specific content of the target media information, and the multicast guide text may be a promotional content for promoting the target media information.
In this embodiment, the recognizing the live broadcast voice content in the live broadcast information for the target media information may include: and performing voice recognition on the multicast information aiming at the target media information contained in the live broadcast information by adopting a voice recognition model so as to extract the multicast voice content during the main multicast from the multicast information aiming at the target media information contained in the live broadcast information, and converting the extracted multicast voice content into text content by adopting a voice recognition technology. Correspondingly, detecting whether the recognized spoken language content matches the spoken guide text provided in advance may include: and comparing the text content corresponding to the converted oral broadcasting voice content with the pre-provided oral broadcasting guide text through a text comparison algorithm to determine whether the recognized oral broadcasting voice content is matched with the pre-provided oral broadcasting guide text.
In this embodiment, optionally, when the text content corresponding to the converted multicast voice content is compared with the pre-provided multicast guide text through a text comparison algorithm, the text content corresponding to the multicast voice content and other characters except for the chinese characters in the pre-provided multicast guide text may be removed, and the text content corresponding to the multicast voice content after the characters are removed is compared with the pre-provided multicast guide text, so as to determine whether the recognized multicast voice content matches the pre-provided multicast guide text.
In an optional manner of the embodiment of the present invention, after determining whether target media information is delivered in a live broadcast room, the method may further include:
and if the target media information is determined to be released in the live broadcast room, determining the activity of the live broadcast room in the process of releasing the target media information.
In this embodiment, if it is determined that the target media information is delivered in the live broadcast room, the activity of the live broadcast room in the process of delivering the target media information is determined, and the activity can reflect the delivery effect of the target media information in the live broadcast room to a certain extent. After the liveness is determined, media information delivery reward when the anchor carries out target media information delivery can be calculated according to the liveness and the anchor level of the live broadcast room in the target media information delivery process. The anchor grade can be obtained by calculating the current real-time popularity and other data of the anchor.
The embodiment of the invention provides a monitoring method for media information delivery, which comprises the following steps: determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room; and determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information. By adopting the technical scheme of the embodiment of the invention, the delivery execution effect of the media information in the live webcast room can be monitored in a large range, so that the delivery amount and the delivery range of the media information are expanded to a certain extent, and the monitoring method of the embodiment can greatly reduce the labor cost and the time cost caused by manual monitoring.
Fig. 2 is a schematic structural diagram of a monitoring device for media information delivery provided in an embodiment of the present invention, which is applicable to a situation of monitoring delivered media information, for example, a scene of monitoring an advertisement delivered by a main broadcast in a live webcast process. The apparatus can be implemented in software and/or hardware, and integrated on any device with network communication function, which can be a server. As shown in fig. 2, the monitoring apparatus for media information delivery provided in the embodiment of the present invention may include: an information determination module 201 and a placement determination module 202. Wherein:
an information determining module 201, configured to determine live broadcast picture information and/or live broadcast information of a live broadcast room according to live broadcast information of the live broadcast room;
and the release determining module 201 is configured to determine whether target media information is released in the live broadcast room according to the live broadcast picture information and/or the oral broadcast information.
On the basis of the technical solution of the above embodiment, optionally, the apparatus may further include:
the acquisition program starting module 203 is used for responding to a release request of the target media information from the live broadcast room and starting a preset live broadcast acquisition program;
and the live broadcast information acquisition module 204 is used for accessing the live broadcast room by calling the started live broadcast acquisition program according to the live broadcast address information of the live broadcast room, and acquiring live broadcast information with preset time length.
On the basis of the technical solution of the foregoing embodiment, optionally, the release determining module 201 may include:
the information detection unit is used for detecting whether live broadcast picture information contained in the live broadcast information contains the target media information and/or detecting whether the interface broadcast information meets a preset interface broadcast condition;
and the delivery determining unit is used for determining that the target media information is delivered in the live broadcast room if the live broadcast picture information is detected to contain the target media information and/or the oral broadcast information meets a preset oral broadcast condition.
On the basis of the technical solution of the foregoing embodiment, optionally, the information detecting unit may include:
a mark information acquiring subunit, configured to acquire mark information of the target medium information;
a media information detection subunit, configured to determine that the live view information includes the target media information if the marker information is detected in the live view information.
On the basis of the technical solution of the foregoing embodiment, optionally, the information detecting unit may include:
a voice content identification subunit, configured to identify the live broadcast information that includes the live broadcast content in the live broadcast information for the target media information;
and the interface broadcasting information detection subunit is used for determining that the interface broadcasting information meets the preset interface broadcasting condition if the identified interface broadcasting voice content is matched with the interface broadcasting guide text provided in advance.
On the basis of the technical solution of the above embodiment, optionally, the apparatus may further include:
and the liveness determination module 205 is configured to determine liveness of the live broadcast room in the process of delivering the target media information if it is determined that the target media information is delivered in the live broadcast room.
The monitoring device for media information delivery provided in the embodiments of the present invention can execute the monitoring method for media information delivery provided in any embodiments of the present invention, and has functional modules and beneficial effects corresponding to the execution of the monitoring method for media information delivery.
Fig. 3 is a schematic structural diagram of an apparatus provided in an embodiment of the present invention. Fig. 3 illustrates a block diagram of an exemplary device 312 suitable for use in implementing embodiments of the present invention. The device 312 shown in fig. 3 is only an example and should not bring any limitations to the functionality and scope of use of the embodiments of the present invention.
As shown in FIG. 3, device 312 is in the form of a general purpose computing device. The components of device 312 may include, but are not limited to: one or more processors 316, a system memory 328, and a bus 318 that couples the various system components including the system memory 328 and the processors 316.
The system memory 328 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)330 and/or cache memory 332. The device 312 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 334 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, and commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 318 by one or more data media interfaces. Memory 328 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 340 having a set (at least one) of program modules 342 may be stored, for example, in memory 328, such program modules 342 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 342 generally perform the functions and/or methodologies of the described embodiments of the invention.
The processor 316 executes various functional applications and data processing by executing programs stored in the system memory 328, for example, to implement the method for monitoring media information delivery provided in the embodiment of the present invention, the method includes:
determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room;
and determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information.
Of course, those skilled in the art can understand that the processor may also implement the technical solution in the monitoring method for media information delivery provided in any embodiment of the present invention.
An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method for monitoring media information delivery, where the method includes:
determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room;
and determining whether target media information is delivered in the live broadcast room or not according to the live broadcast picture information and/or the oral broadcast information.
Of course, the storage medium provided in the embodiment of the present invention includes computer-executable instructions, and the computer-executable instructions are not limited to the operations of the monitoring method for delivering media information described above, and may also perform related operations in the monitoring method for delivering media information provided in any embodiment of the present invention, and have corresponding functions and advantages.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A method for monitoring media information delivery, comprising:
determining live broadcast picture information and/or interface broadcast information of a live broadcast room according to the live broadcast information of the live broadcast room;
determining whether target media information is released in the live broadcast room according to the live broadcast picture information and/or the interface broadcast information, wherein the determining comprises the following steps: detecting whether live broadcast picture information contained in the live broadcast information contains mark information of the target media information and/or detecting whether the live broadcast information meets a preset live broadcast condition, wherein the mark information is a mark image embedded into the target media information and the mark image is invisible to the outside, and detecting whether the live broadcast picture information contained in the live broadcast information contains the target media information comprises the following steps: acquiring mark information of the target media information, and detecting whether a live broadcast picture contains the mark information; if the mark information is detected in the live broadcast picture information, determining that the target media information is contained in the live broadcast picture information; when detecting whether the mark information is contained in the live broadcast picture, extracting a plurality of image frame pictures from the live broadcast picture, inputting the image frame pictures into a preset mark identification model, and directly outputting whether the mark information is contained in the live broadcast picture or not through the mark identification model; the preset multicast condition is that the multicast information is matched with a multicast guide text provided in advance, wherein the multicast guide text is propaganda content used for propaganda of the target media information;
and if the live broadcast picture information is detected to contain the mark information of the target media information and/or the oral broadcast information meets the preset oral broadcast condition, determining that the target media information is released in the live broadcast room, otherwise, determining that the target media information is not released in the live broadcast room.
2. The method of claim 1, wherein before determining live view information and live broadcast information of the live broadcast room according to the live broadcast information of the live broadcast room, further comprising:
responding to a release request of a live broadcast room for target media information, and starting a preset live broadcast acquisition program;
and accessing the live broadcast room by calling the started live broadcast acquisition program according to the live broadcast address information of the live broadcast room, and acquiring live broadcast information with a preset time length.
3. The method of claim 1, wherein detecting whether the multicast information satisfies a preset multicast condition comprises:
identifying the live broadcast information containing the live broadcast voice content in the live broadcast information aiming at the target media information;
and if the recognized oral broadcasting voice content is matched with the oral broadcasting guide text provided in advance, determining that the oral broadcasting information meets the preset oral broadcasting condition.
4. The method of claim 1, wherein after determining whether the target media information is released in the live broadcast room, further comprising:
and if the target media information is determined to be released in the live broadcast room, determining the activity of the live broadcast room in the process of releasing the target media information.
5. A device for monitoring media information delivery, comprising:
the information determining module is used for determining live broadcast picture information and/or interface broadcast information of the live broadcast room according to the live broadcast information of the live broadcast room;
a placement determination module, configured to determine whether target media information is placed in the live broadcast room according to the live broadcast picture information and/or the oral broadcast information, where the placement determination module specifically includes: an information detection unit, configured to detect whether live frame information included in the live broadcast information includes mark information of the target media information, and/or detect whether the multicast information satisfies a preset multicast condition; a delivery determining unit, configured to determine that the target media information is delivered in the live broadcast room if it is detected that the live broadcast picture information includes mark information of the target media information and/or the live broadcast information meets a preset live broadcast condition, and otherwise determine that the target media information is not delivered in the live broadcast room;
wherein the mark information is a mark image embedded in the target medium information, and the mark image is invisible to the outside, and the information detecting unit includes: a mark information acquiring subunit, configured to acquire mark information of the target media information, and detect whether a live broadcast frame includes the mark information; a media information detection subunit, configured to determine that the live view information includes the target media information if the marker information is detected in the live view information; when detecting whether the mark information is contained in the live broadcast picture, extracting a plurality of image frame pictures from the live broadcast picture, inputting the image frame pictures into a preset mark identification model, and directly outputting whether the mark information is contained in the live broadcast picture or not through the mark identification model; the preset multicast condition is that the multicast information is matched with a multicast guide text provided in advance, wherein the multicast guide text is propaganda content used for propaganda the target media information.
6. The apparatus of claim 5, further comprising:
the acquisition program starting module is used for responding to a delivery request of the live broadcast room for the target media information and starting a preset live broadcast acquisition program;
and the live broadcast information acquisition module is used for accessing the live broadcast room by calling the started live broadcast acquisition program according to the live broadcast address information of the live broadcast room and acquiring live broadcast information with preset time length.
7. The apparatus of claim 5, wherein the information detection unit comprises:
a voice content identification subunit, configured to identify the live broadcast information that includes the live broadcast content in the live broadcast information for the target media information;
and the interface broadcasting information detection subunit is used for determining that the interface broadcasting information meets the preset interface broadcasting condition if the identified interface broadcasting voice content is matched with the interface broadcasting guide text provided in advance.
8. The apparatus of claim 5, further comprising:
and the liveness determining module is used for determining the liveness of the live broadcast room in the process of delivering the target media information if the target media information is delivered in the live broadcast room.
9. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method for monitoring delivery of media information of any of claims 1-4.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method for monitoring delivery of media information according to any one of claims 1 to 4.
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| US20080271070A1 (en) * | 2007-04-27 | 2008-10-30 | Navic Systems, Inc. | Negotiated access to promotional insertion opportunity |
| CN104661087A (en) * | 2013-11-20 | 2015-05-27 | 北京思博途信息技术有限公司 | Method and device for generating television advertisement detecting information |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104980772A (en) * | 2014-04-14 | 2015-10-14 | 北京酷云互动科技有限公司 | Product placement monitoring method and monitoring device |
| CN106937130A (en) * | 2017-03-14 | 2017-07-07 | 引力互动科技（武汉）有限公司 | A kind of system and method that advertisement is delivered in net cast |
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