CN107172456A - Advertisement placement method, device and system and advertising resource medium determining method - Google Patents
Advertisement placement method, device and system and advertising resource medium determining method Download PDFInfo
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- CN107172456A CN107172456A CN201610129720.7A CN201610129720A CN107172456A CN 107172456 A CN107172456 A CN 107172456A CN 201610129720 A CN201610129720 A CN 201610129720A CN 107172456 A CN107172456 A CN 107172456A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4516—Management of client data or end-user data involving client characteristics, e.g. Set-Top-Box type, software version or amount of memory available
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
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Abstract
The invention discloses the determination method and apparatus of a kind of put-on method of advertisement, device and system and advertising resource medium, the put-on method includes receiving ad-request message, wherein, ad-request message carries the end message of user terminal；The corresponding resource medium parameter group of user terminal is obtained according to the end message of user terminal, wherein, resource medium parameter group is included to ensure the resource medium parameter that user terminal is considered needed for can playing advertising resource medium；The parameter value of each resource medium parameter in resource medium parameter group is determined according to positive perhaps to be put in having delivered of user terminal；And determined in a variety of advertising resource media according to the parameter value of determination and be thrown to the advertising resource medium of user terminal.By means of the invention it is possible to solve because terminal standard is different and causes the problem of advertisement of ad system dispensing is unable to normal play.
Description
Technical field
The present invention relates to advertisement putting technical field, specifically, the determination method and apparatus of more particularly to a kind of put-on method of advertisement, device and system and advertising resource medium.
Background technology
Set top box is the equipment of a connection television set and outside source, and the data signal of compression can be changed into television content by it, and be shown on a television set.With the popularization of set top box, advertisement putting is carried out by set top box and also increasingly favored by advertisement businessman.In order to realize the accuracy of advertisement putting, prior art proposes the put-on method of various advertisements, for example, log information is played by analyzing user, to carry out advertisement putting according to user preferences；And for example, user is divided into different groups according to user situation, group situation carries out advertisement putting etc. according to where user.
But, inventor has found, the manufacturer of current set top box is more, the difference of hardware platform and operation system of software based on structure, there are many differences between the set top box of each manufacturer, this species diversity will produce problems with：First, if ensureing Consumer's Experience, it is necessary to which the set top box different according to various standards sets corresponding ad system, so as to which ad system does not possess universality, either can be wasted by unnecessary human and material resources, cause social resources to waste still to advertising platform for advertisement businessman；Second, if ignoring above-mentioned difference, advertisement is delivered to the different set top box of various standards by same ad system, then the phenomenon for being unable to normal play advertisement easily occurs, influences Consumer's Experience.
Meanwhile, other-end there is also it is similar the problem of, such as intelligent TV set.
To sum up, for delivering advertisement to the different terminal of various standards by same ad system in the prior art, the problem of easily occurring being unable to normal play advertisement phenomenon and influenceing Consumer's Experience not yet proposes effective solution at present.
The content of the invention
It is a primary object of the present invention to provide a kind of put-on method of advertisement, device and system and the determination method and apparatus of advertising resource medium, to solve in the prior art because the advertisement that terminal standard is different and causes ad system to be delivered is unable to normal play, the problem of influenceing Consumer's Experience.
On the one hand, the invention provides a kind of determination method of advertising resource medium, this method includes：Ad-request message is received, wherein, ad-request message carries the end message of user terminal；The corresponding resource medium parameter group of user terminal is obtained according to the end message of user terminal, wherein, resource medium parameter group is included to ensure the resource medium parameter that user terminal is considered needed for can playing advertising resource medium；The parameter value of each resource medium parameter in resource medium parameter group is determined according to positive perhaps to be put in having delivered of user terminal；And determined in a variety of advertising resource media according to the parameter value of determination and be thrown to the advertising resource medium of user terminal.
Further, obtaining the corresponding resource medium parameter group of user terminal according to the end message of user terminal includes：Preset end message and the first mapping relations of resource medium parameter group, match the resource medium parameter group corresponding with the end message of user terminal from the first mapping relations.
Further, obtaining the corresponding resource medium parameter group of user terminal according to the end message of user terminal includes：The performance parameter of user terminal is collected by search key of the end message of user terminal, resource medium parameter composition resource medium parameter group is chosen from the performance parameter of user terminal.
Further, ad-request message also carries positive information, and positive information can indicate the resource medium of positive to be put, and the parameter value for determining each resource medium parameter in resource medium parameter group according to the positive to be put of user terminal includes：Second mapping relations of preset resource medium and resource medium parameter value；The resource medium of positive to be put is determined according to positive information；The resource medium parameter value corresponding with the resource medium of positive to be put is matched from the second mapping relations；The parameter value of each resource medium parameter in resource medium parameter group is determined in the resource medium parameter value matched.
Further, determine that the parameter value of each resource medium parameter in resource medium parameter group includes according to the content of having delivered of user terminal：Preset end message delivers the 3rd mapping relations of record with history, wherein, each history delivers record and can indicate to have delivered the resource medium of content；Second mapping relations of preset resource medium and resource medium parameter value；The history corresponding with the end message of user terminal is matched from the 3rd mapping relations and delivers record；The resource medium for having delivered content that record determines user terminal is delivered according to the history matched；The resource medium parameter value corresponding with the resource medium for having delivered content of user terminal is matched from the second mapping relations；The parameter value of each resource medium parameter in resource medium parameter group is determined in the resource medium parameter value matched.
Further, determine that the advertising resource medium for being thrown to user terminal includes in a variety of advertising resource media according to the parameter value of determination：In a variety of advertising resource media, search correspondence parameter value and the identical advertising resource medium of parameter value determined；If search, the advertising resource medium searched is defined as being thrown to the advertising resource medium of user terminal；And if when not searching, generation represents the information of search failure.
Further, the end message of user terminal includes：It is capable of the information of type, manufacturer, processor chips parameter and/or the operating system parameter of instruction terminal.
On the other hand, present invention also offers a kind of put-on method of advertisement, this method includes：It is determined that being thrown to the ad content of user terminal；Ad content in the advertisement group that inquiry matches with ad content in advertising resource storehouse, advertisement group is identical, and resource medium is different；The determination method of any one the advertising resource medium provided using the present invention, selects a kind of advertisement of resource medium in advertisement group；And by the advertisement putting of selection to user terminal.
Further, it is determined that being thrown to the ad content of user terminal includes：Grouping information according to where user terminal determines ad content；Ad content is determined according to the period of broadcasting advertisement content, channel, column and/or the broadcasting frequency；And/or the electronic program guides according to bound in user terminal determines ad content.
On the other hand, present invention also offers a kind of determining device of advertising resource medium, the device includes：Receiving module, for receiving ad-request message, wherein, ad-request message carries the end message of user terminal；Acquisition module, for obtaining the corresponding resource medium parameter group of user terminal according to the end message of user terminal, wherein, resource medium parameter group is included to ensure the resource medium parameter that user terminal is considered needed for can playing advertising resource medium；First determining module, the parameter value for determining each resource medium parameter in resource medium parameter group according to positive perhaps to be put in having delivered of user terminal；And second determining module, the advertising resource medium for being thrown to user terminal is determined in a variety of advertising resource media for the parameter value according to determination.
On the other hand, present invention also offers a kind of delivery device of advertisement, the device includes：Ad content determining module, the ad content of user terminal is thrown to for determination；Resource medium enquiry module, identical for inquiring about the ad content in the advertisement group matched with ad content, advertisement group in advertising resource storehouse, resource medium is different；Resource medium determining module, the determination method for performing any one advertising resource medium that the present invention is provided, selects a kind of advertisement of resource medium in advertisement group；And advertisement putting module, for by the advertisement putting of selection to user terminal.
On the other hand, present invention also offers a kind of jettison system of advertisement, the system includes：User terminal, for the request authentication and accounting server authentication before positive is played, receives the broadcast address returned after authentication and accounting server authentication passes through, and provide platform request advertisement and positive to resource by broadcast address；Authentication and accounting server, for when receiving the authentication request of user terminal, ad-request message to be sent to ad system, and the advertisement broadcast information generation broadcast address returned according to ad system is issued to user terminal；Ad system, for being determined to be thrown to the ad content of user terminal according to ad-request message, the advertisement group that inquiry matches with ad content in advertising resource storehouse, ad content in advertisement group is identical, resource medium is different, and the determination method of any one advertising resource medium provided using the present invention, a kind of advertisement of resource medium is selected in advertisement group, and generates the broadcast information corresponding to the advertisement of selection be back to authentication and accounting server；And resource provides platform, the request for responding user terminal delivers advertisement and positive to user terminal.
Pass through the present invention, it is proposed that a kind of determination method of advertising resource medium, including：According to the end message of the user terminal carried in ad-request message, the corresponding resource medium parameter group of the user terminal is obtained, the resource medium parameter group is included to ensure the resource medium parameter that user terminal is considered needed for can playing advertising resource medium；Further, according to user terminal delivered in positive perhaps to be put determine the parameter value of each resource medium parameter in resource medium parameter group, finally according to determining that parameter value determines the advertising resource medium of user terminal to be thrown in a variety of advertising resource media.In the method, obtained first by the end message of user terminal when it is determined that the user terminal can play advertising resource medium, which need that resource medium parameter considered, the parameter value of these resource medium parameters is determined again, so that the advertisement for being thrown to user terminal being capable of normal play, solve because terminal standard is different and causes the problem of advertisement of ad system dispensing is unable to normal play, reached the effect of lifting Consumer's Experience.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, and can be practiced according to the content of specification, and in order to which above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the embodiment of the present invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit will be clear understanding for those of ordinary skill in the art.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as limitation of the present invention.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 is the flow chart of the determination method of advertising resource medium according to a first embodiment of the present invention；
Fig. 2 is the schematic diagram of the performance parameter of the set top box collected according to a first embodiment of the present invention；
Fig. 3 is the flow chart of the determination method of advertising resource medium according to a second embodiment of the present invention；
Fig. 4 is the flow chart of the put-on method of advertisement according to a third embodiment of the present invention；
Fig. 5 is the block diagram of the determining device of advertising resource medium according to a fourth embodiment of the present invention；
Fig. 6 is the block diagram of the delivery device of advertisement according to a fifth embodiment of the present invention；And
Fig. 7 is the schematic diagram of the jettison system of advertisement according to a sixth embodiment of the present invention.
Embodiment
The present invention will be further described with reference to the accompanying drawings and detailed description.It is pointed out that in the case where not conflicting, the feature in embodiment and embodiment in the application can be mutually combined.
It should be noted that " first ", " second " in " first mapping relations ", " the second mapping relations ", " the first determining module " for being mentioned in the application etc. only plays mark action, the not declaration of will of order qualifier.
Embodiment one
The embodiment of the present invention one provides a kind of determination method of advertising resource medium, and the executive agent of this method can be ad system, or other third-party platforms interacted with ad system.
The user terminals such as set top box, intelligent TV set, smart mobile phone, because standard is different, the resource medium that can be played is also different, and the resource medium that the set top box of such as different brands can be played is also different.For advertisement, the advertising resource medium that the user terminal of different systems can be played is different.In embodiments of the present invention, same ad content is to that should have a variety of advertising resource media in advertising resource storehouse, and the resource medium parameter such as the video of different advertising resource media or the resolution ratio of audio, the frame per second of video, the sample rate of audio, video coding parameter and/or hierarchy compression is different.According to the different characteristics of user terminal, it is determined that its can play which kind of advertising resource medium when, it is necessary to which the parameter considered is also different.
In the determination method for the advertising resource medium that the embodiment is provided, first according to itself standard of user terminal the characteristics of, obtains the parameter for needing to consider, according still further to the parameter value that interior positive perhaps to be put determines these parameters of having delivered of user terminal, a kind of resource medium played suitable for user terminal can be finally determined according to the parameter value of determination.
It should be noted that when specific embodiment is described below, being illustrated by taking set top box as an example, in fact, each method and embodiment of the application are also applied for other kinds of terminal simultaneously, however it is not limited to set top box.
Specifically, as shown in figure 1, this method comprises the following steps：
Step S102：Receive ad-request message.
For example, when user is intended to program request film, set top box receives the program request operation of user, ask to authenticate to authentication and accounting server by authorization interface, after authentication and accounting server authentication passes through, send ad-request message to ask advertisement to ad system.When the executive agent of this method is third-party platform, ad-request message is forwarded to third-party platform by ad system again.
Again such as, when user is intended to program request film titbit, set top box receives the program request operation of user, sends ad-request message to ask advertisement to ad system.When the executive agent of this method is third-party platform, ad-request message is forwarded to third-party platform by ad system again.
The ad-request message carries the end message of set top box, the end message is can to characterize the information of set top box standard, such as end message is manufacturer, processor chips parameter and/or the operating system parameter of set top box, or the identification information that the end message is manufacturer, processor chips parameter and/or the operating system parameter that can indicate set top box.Using three kinds of information or any or wantonly two be used as the information for characterizing set top box standard, both simply, the accurate parameter for determining to need to consider can be easy to again.
Step S104：The corresponding resource medium parameter group of set top box is obtained according to the end message of set top box.
Wherein, resource medium parameter group is included to ensure the resource medium parameter that set top box is considered needed for can playing advertising resource medium, it is specifically as follows the one or more of the kind such as video or resolution ratio, the frame per second of video, the sample rate of audio, video coding parameter, the hierarchy compression of audio, the set top box of different systems is in the advertising resource medium for being determined to play, it is necessary to which the parameter considered is different.
The corresponding resource medium parameter group of set top box how is specifically obtained, following any mode can be used, or after employing mode one can not get resource medium parameter group, then employing mode two is obtained.
Mode one：Preset end message and the first mapping relations of resource medium parameter group, the mapping relations are the mapping relations formed before advertisement putting, can be fixed, or constantly update change with advertisement release process, the mapping relations are pre-stored in ad system or third-party platform.After the end message of ad-request message acquisition set top box is received, the resource medium parameter group corresponding with the end message of set top box is matched in first mapping relations.
Using this kind of mode one, due to being prefixed the mapping relations of end message and resource medium parameter group, in resource medium parameter group corresponding according to the end message of set top box acquisition set top box, logic is simple, fast response time.
Mode two：After the end message of ad-request message acquisition set top box is received, the performance parameter of set top box is collected by keyword of the end message of set top box, for example collect and obtain from the set-top box product recommended information of set top box vendor product platform, and for example collected from the set-top box product descriptive information of each sales platform on internet.After the performance parameter for collecting set top box, resource medium parameter is obtained therefrom, to obtain resource medium parameter group.The performance parameter for the set top box that can specifically collect is as shown in Fig. 2 therefrom can obtain the resource medium parameter such as the sample rate of audio, codec format.
Using this kind of mode two, resource medium parameter group is obtained according to end message in real time, without preset any information, adaptability is good.
Step S106：According to set top box delivered in positive perhaps to be put determine the parameter value of each resource medium parameter in resource medium parameter group.
Wherein, having delivered content includes the positive played or advertisement, the positive played or advertisement, and positive to be put is the positive for intercutting the advertisement to be delivered.
Preferably, the parameter value of each resource medium parameter in resource medium parameter group is determined according to positive to be put.Following step can specifically be used：
Step S1061：Second mapping relations of preset resource medium and resource medium parameter value.
For example, prestore the resource medium relation table corresponding with resource medium parameter value to characterize the second mapping relations in ad system or third-party platform, in the relation table, the corresponding all resource medium parameter values of each resource medium that prestores as far as possible.
Step S1062：The resource medium of positive to be put is determined according to positive information.
Wherein, the positive information is the positive information that carries in ad-request message, for example, when the operation that set top box receives user is intended to program request positive, the positive information of the positive is carried in request advertising message, positive information is specially the information for the resource medium that can indicate positive to be put, and the positive information can be identified as a kind of resource medium of determination in ad system and third-party platform.
Step S1063：The resource medium parameter value corresponding with the resource medium of positive to be put is matched in the second mapping relations.
Step S1064：The parameter value of each resource medium parameter in resource medium parameter group is determined in the resource medium parameter value matched.
Preferably, by step S1063, the parameter value for all resource medium parameters for describing certain resource medium is matched, in the parameter value of all resource medium parameters, the parameter value of each resource medium parameter in resource medium parameter group is determined by step S1064.
Determined using this kind according to positive to be put in resource medium parameter group by the way of the parameter value of each resource medium parameter, can either ensure that the advertising resource medium determined is successfully played in set top box, again advertisement be matched with positive, so as to play more smooth.
Preferably, determine that the parameter value of each resource medium parameter in resource medium parameter group can specifically use following step according to having delivered content：
Step S1061 '：Preset end message delivers the 3rd mapping relations of record with history.
For example, safeguard that an end message with history dispensing records corresponding relation table and characterizes the 3rd mapping relations in ad system or third-party platform, in the relation table, one history of each end message correspondence delivers record, the broadcasting daily record that history dispensing records can be by analyzing set top box is formed, also the broadcast information that can be generated by ad system is formed, and each history is delivered and is recorded as to indicate to have delivered the information of the resource medium of content.
Step S1062 '：Second mapping relations of preset resource medium and resource medium parameter value.
For example, safeguard the resource medium relation table corresponding with resource medium parameter value to characterize the second mapping relations in ad system or third-party platform, in the relation table, the multiple resource medium parameter values of each resource medium correspondence.
Step S1063 '：The history corresponding with the end message of set top box is matched in the 3rd mapping relations and delivers record.
Pass through step S1063 ', it is first determined the corresponding history of the end message of set top box delivers record, the history is delivered record and may recorded for the broadcasting of the set top box, it is also possible to be that broadcasting with the set top box standard identical other set top boxes is recorded.
Step S1064 '：Record is delivered according to the history matched to determine to have delivered the resource medium of content.
On ad system and third-party platform, record is delivered by history and can determine that a kind of resource medium, the resource medium is the resource medium that the resource medium that set top box had been played or the set top box with standard had been played.
Step S1065 '：The resource medium parameter value corresponding with having delivered the resource medium of content is matched in the second mapping relations.
Step S1066 '：The parameter value of each resource medium parameter in resource medium parameter group is determined in the resource medium parameter value matched.
Content is delivered using this kind of basis to determine in resource medium parameter group by the way of the parameter value of each resource medium parameter, no matter set top box whether program request positive when, parameter value can be determined according to content has been delivered, for example when issuing startup advertisement to set top box, a kind of startup advertisement played suitable for set top box can be also determined by this way.
The mode of the parameter value of each resource medium parameter in resource medium parameter group is determined for above two, preferably, when ad system or third-party platform result in positive information, by the way of parameter value is determined according to positive to be put, when ad system or third-party platform can not obtain positive information, using according to having delivered by the way of content determines parameter value, so that the advertisement for being issued to set top box in any condition being capable of normal play.
Step S108：The advertising resource medium of set top box to be thrown to is determined in a variety of advertising resource media according to determination parameter value.
Specifically, in a variety of advertising resource media, search correspondence parameter value and the identical advertising resource medium of parameter value determined；If search, the advertising resource medium searched is defined as being thrown to the advertising resource medium of user terminal；If do not search, generation represents the information of search failure, represents not arrange advertisement to the user terminal, with request message of answering an advertisement.No matter parameter value is determined in which kind of above-mentioned mode, in this step, a kind of resource medium is determined in a variety of advertising resource media by the parameter value of these determinations, by the determination method of the resource medium with determining that the method for ad content is combined in the prior art, for every kind of ad content, you can the advertisement of the corresponding specific set top box to be thrown to of determination one.
Using the embodiment one, obtained first by the end message of set top box when it is determined that the set top box can play advertising resource medium, which need that resource medium parameter considered, the parameter value of these resource medium parameters is determined again, the last advertising resource medium for determining set top box to be thrown in a variety of advertising resource media according to determination parameter value, being capable of normal play so that being thrown to the advertisement of set top box, the box fitting percentage of energy playing video advertisement is lifted to a new high degree, Consumer's Experience is improved, the immense success of business application is obtained.
Embodiment two
The embodiment is the determination method of advertising resource medium further preferred on the basis of embodiment one, and referring to Fig. 3, this method may comprise steps of：
Step S202：Receive ad-request message.
Wherein, ad-request message carries end message, the end message is the coding that set top box is generated according to its manufacturer, processor chips parameter and operating system parameter according to default algorithm, wherein, when generating coding, in addition to above-mentioned parameter is considered, the type of terminal is also contemplated for simultaneously, for example, representing B2C boxes with 1XX, B2C TVs are represented with 2XX, mobile phone terminal etc. is represented with 3XX.
The positive information that user wants program request positive is also carried in ad-request message.
Step S204：End message according to being carried in ad-request message determines the advertisement adaptation strategies that set top box is used.
Wherein, in ad system or third-party platform, preset multiple advertisement adaptation strategies, each advertisement adaptation strategies consider one or more resource medium parameters, and one or more resource medium parameters form the corresponding one group of resource medium parameter group of each advertisement adaptation strategies.Also, also preset coding and the 4th mapping relations of advertisement adaptation strategies, namely coding and the mapping relations of resource medium parameter group in ad system or third-party platform.
In the step, in the 4th mapping relations, it is determined that the advertisement adaptation strategies corresponding with the end message carried in ad-request message, namely determine the one group resource medium parameter group corresponding with the end message of set top box.
Alternatively, preset following five advertisement adaptation strategies：
Strategy 1：For the video of MP4 forms, the parameter considered includes the every frame picture width of resolution ratio, the every frame height of resolution ratio, frame per second, the video coding parameter of base64 codings, hierarchy compression, network abstraction unit, audio code flow rate, the audio decoder description information of base64 codings, key frame number, advertisement state and media type mark.
The video coding parameter of base64 codings, refers to the sequence parameter set in h264（sps）And picture parameter set（pps）, encoded by base64, obtained character string specifically refer to：http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detail.htmcsnumber=50726.
Audio decoder description information (the DecSpecificDescr of base64 codings, decoder specific description), refer to, by for the private data of initializing decoder, be encoded by base64, obtained character string, specifically refer to：
http://blog.csdn.net/velanjun/article/details/17118917。
Advertisement state, refer to that the corresponding advertising resource medium injection resource of ad content provides the state of platform, that is resource provides whether platform is injected with the corresponding advertising resource medium of the ad content, in specific implementation, it can provide whether platform is injected with the corresponding advertising resource medium of the ad content with different character mark resources.Ad system and/or third-party platform, when providing platform readjustment by resource, know advertisement state.
Media type, refers to video format, such as wmv, mp4, ts and m3u8 in specific implementation, can use the different media type of different character marks, correspondingly, can determine corresponding media type according to media type mark.
Strategy 2：For the video of MP4 forms, the parameter considered includes the every frame picture width of resolution ratio, the every frame height of resolution ratio, frame per second, the video coding parameter of base64 codings, hierarchy compression, network abstraction unit, audio code flow rate, advertisement state and media type mark.
Strategy 3：For the video of MP4 forms, the parameter considered includes the every frame picture width of resolution ratio, the every frame height of resolution ratio, frame per second, the video coding parameter of base64 codings, hierarchy compression, audio code flow rate, key frame number, advertisement state and media type mark.
Strategy 4：For the video of M3U8 forms, the parameter considered includes the every frame height of resolution ratio, resolution ratio and identified per frame picture width, frame per second, audio code flow rate and media type.
Step S206：Positive information according to being carried in ad-request message determines the corresponding resource medium parameter value of the resource medium of positive to be put.
The step can specifically use the step of being described during " parameter value for determining each resource medium parameter in resource medium parameter group according to positive to be put " mentioned in above-described embodiment one to realize that here is omitted.
Step S208：It is determined that the resource medium parameter considered in the advertisement adaptation strategies used.
A kind of advertisement adaptation strategies to be used, namely the resource medium parameter that determination is considered are determined by step S204.
Step S210：In the corresponding resource medium parameter value of the resource medium of positive to be put, the parameter value for the resource medium parameter considered in advertisement adaptation strategies is obtained.
Wherein, it is only the part in whole or overwhelming majority resource medium parameter that the corresponding resource medium parameter value of the resource medium of positive to be put, which covers the resource medium parameter considered in the whole of this kind of resource medium or the parameter value of most resource medium parameters, advertisement adaptation strategies,.In this step, the parameter value of this part resource medium parameter is taken out, so as to which in step S212, a kind of advertising resource medium is selected from a variety of advertising resource media according to these parameter values.
Step S212：The advertising resource medium of set top box to be thrown to is determined in a variety of advertising resource media according to determination parameter value.
Embodiment three
The embodiment three provides a kind of put-on method of advertisement, and this method mainly describes ad system and resource provides platform and delivers advertisement process to set top box, and referring to Fig. 4, this method may comprise steps of：
Step S302：It is determined that the ad content of set top box to be thrown to.
It is determined that during ad content, any one or more following mode can be used：
Mode one, the grouping information according to where user terminal determine ad content；
Mode two, according to the period of broadcasting advertisement content, channel, column and/or play the frequency determine ad content；
Mode three, the electronic program guides according to bound in user terminal determine ad content.
Specifically, the ad-request message that ad system is received is in addition to carrying the content mentioned in the various embodiments described above, and MAC Address, the region IP address of user, the positive subordinate channel of program request and the column information and advertisement for also carrying set top box play frequency information etc..
Ad system determines the ad content of set top box to be thrown to according to all or part of information of above-mentioned carrying, for example, in the preset multiple user groupings of ad system, the different ad content of each packet correspondence, the grouping information of user grouping, further just can determine that the ad content of the packet where obtaining set top box by the region IP address of user.And for example, different periods, channel, column and the broadcasting frequency, correspond to different ad contents, by the broadcasting frequency of the period of program request, the positive subordinate channel and column of program request, namely advertisement, just can determine that ad content.
Or also ad content can be determined using the method for any advertisement matching mentioned in the prior art, here is omitted.
Step S304：Ad content in the advertisement group that inquiry matches with ad content in advertising resource storehouse, advertisement group is identical, and resource medium is different.
After determining ad content, you can obtain that multiple resource mediums are different in advertising resource storehouse and ad content identical advertisement, these advertisements are divided into an advertisement group.
Step S306：A kind of advertisement of resource medium is selected in advertisement group.
In this step, the determination method of any one the advertising resource medium provided using the application is selected from advertisement group, and here is omitted for specific determination process.
Step S308：By the advertisement putting of selection to set top box.
One specific advertisement for being thrown to set top box can be selected by above-mentioned steps S302 to step S306, the broadcast address of the advertisement of determination is issued to set top box, the set-top box requests broadcast address to resource provides platform, platform is provided by the advertisement putting to set top box by resource, completes the response to set top box ad-request message.
Using the embodiment, from the two angle-determining advertisements of ad content and advertising resource medium, so that the advertisement for being thrown to set top box can either lift the interest-degree of user, can ensure that set top box is successfully played from resource medium again from content to the more enough specific aims of user.
Preferably, when from the two angle-determining advertisements of ad content and advertising resource medium, different advertisement putting demands can be agreed with by considering different parameters.For example, determining ad content by electronic program guides, the channel of broadcasting advertisement content, column and the broadcasting frequency first, advertising resource medium is further determined on this basis, the accurate dispensing of advertisement can be realized；And for example, region where determining set top box by the region IP address of user first, region determines ad content with reference to electronic program guides, and advertising resource medium is further determined on this basis, can realize that the orientation of advertisement is delivered；For another example, the region IP address according only to user determines region where set top box, and the period that region combines broadcasting advertisement content plays the frequency, advertising resource medium is further determined on this basis, can realize that the whole network of advertisement is delivered.
Example IV
Determination method with the advertising resource medium that the embodiment of the present invention one is provided is corresponding, the embodiment of the present invention additionally provides a kind of determining device of advertising resource medium, the device is located at ad system end or third-party platform end, referring to Fig. 5, the device can include receiving module 401, acquisition module 402, the first determining module 403 and the second determining module 404.
Receiving module 401 is used to receive ad-request message, wherein, ad-request message carries the end message of user terminal.
Acquisition module 402 is used to obtain the corresponding resource medium parameter group of user terminal according to the end message of user terminal, wherein, resource medium parameter group is included to ensure the resource medium parameter that user terminal is considered needed for can playing advertising resource medium.
First determining module 403 be used for according to user terminal delivered in positive perhaps to be put determine the parameter value of each resource medium parameter in resource medium parameter group.
Second determining module 404 is used for the advertising resource medium for determining user terminal to be thrown in a variety of advertising resource media according to determination parameter value.
Using the example IV so that be thrown to the advertisement of user terminal can normal play, improve Consumer's Experience.
Preferably, acquisition module 402 specifically performs following steps：Preset end message and the first mapping relations of resource medium parameter group；And the resource medium parameter group corresponding with the end message of user terminal is matched in the first mapping relations.
Using the preferred embodiment, logic is simple when obtaining resource medium parameter group, fast response time.
Preferably, acquisition module 402 specifically performs following steps：The performance parameter of user terminal is collected by keyword of the end message of user terminal；And resource medium parameter is chosen from the performance parameter of user terminal, to obtain resource medium parameter group.
Using the preferred embodiment, resource medium parameter group is obtained according to end message in real time, without preset any information, adaptability is good.
Preferably, the second determining module 404 specifically performs following steps：In a variety of advertising resource media, search correspondence parameter value and the identical advertising resource medium of parameter value determined；If search, the advertising resource medium searched is defined as being thrown to the advertising resource medium of user terminal；If do not search, generation represents the information of search failure, represents not arrange advertisement to the user terminal, with feedback of advertisement request message.
Preferably, ad-request message also carries positive information, and positive information is the information for the resource medium that can indicate positive to be put, and the first determining module 403 specifically performs following steps：Second mapping relations of preset resource medium and resource medium parameter value；The resource medium of positive to be put is determined according to positive information；The resource medium parameter value corresponding with the resource medium of positive to be put is matched in the second mapping relations；The parameter value of each resource medium parameter in resource medium parameter group is determined in the resource medium parameter value matched.
Using the preferred embodiment, it can either ensure that the advertising resource medium determined is successfully played in user terminal, again advertisement be matched with positive, so as to play more smooth.
Preferably, the first determining module 403 specifically performs following steps：Preset end message delivers the 3rd mapping relations of record with history, and each history delivers the resource medium for being recorded as to indicate to have delivered content, the second mapping relations of preset resource medium and resource medium parameter value；The history corresponding with the end message of user terminal is matched in the 3rd mapping relations and delivers record；Record is delivered according to the history matched to determine to have delivered the resource medium of content；The resource medium parameter value corresponding with having delivered the resource medium of content is matched in the second mapping relations；The parameter value of each resource medium parameter in resource medium parameter group is determined in the resource medium parameter value matched.
Using the preferred embodiment, no matter user terminal whether program request positive when, can determine parameter value according to content has been delivered.
It is further preferred that the end message of user terminal is the information of manufacturer, processor chips parameter and/or the operating system parameter of being capable of indicating user terminal in above preferred embodiment, both simply, the accurate parameter for determining to need to consider can be easy to again.
Embodiment five
Put-on method with the advertisement that the embodiment of the present invention three is provided is corresponding, the embodiment of the present invention additionally provides a kind of delivery device of advertisement, referring to Fig. 6, the device can include ad content determining module 501, resource medium enquiry module 502, resource medium determining module 503, advertisement putting module 504, wherein, ad content determining module 501, resource medium enquiry module 502 and resource medium determining module 503 can be located at ad system end, or, part is located at ad system end, part is located at the third-party platform interacted with ad system, advertisement putting module 504 is located at resource and provides platform end.
Specifically, ad content determining module 501 is used for the ad content for determining user terminal to be thrown to.Grouping information that can be according to where user terminal determines ad content；Ad content can be determined according to the period of broadcasting advertisement content, channel, column and/or the broadcasting frequency；And/or also can be according to bound in user terminal electronic program guides determine ad content.
The ad content that resource medium enquiry module 502 is used in the advertisement group that inquiry matches with ad content in advertising resource storehouse, advertisement group is identical, and resource medium is different.
Resource medium determining module 503 is used for the determination method for performing the advertising resource medium of the application any embodiment offer, or the determining device of the advertising resource medium provided by the application any embodiment is realized, to select a kind of advertisement of resource medium in advertisement group.
Advertisement putting module 504 is used for the advertisement putting of selection to user terminal.
Using the embodiment, from the two angle-determining advertisements of ad content and advertising resource medium, so that the advertisement for being issued to set top box can either lift the interest-degree of user, can ensure that user terminal is successfully played from resource medium again from content to the more enough specific aims of user.
Embodiment six
The embodiment six provides a kind of jettison system of advertisement, as shown in fig. 7, the system, which includes user terminal 701, ad system 702, resource, provides platform 703 and authentication and accounting server 704.
Within the system, the request authentication and accounting server 704 before positive is played of user terminal 701 is authenticated；Authentication and accounting server 704 sends ad-request message when receiving the authentication request of user terminal 701 to ad system 702；Ad system 702 determines to be thrown to the ad content of user terminal 701 according to ad-request message, the advertisement group that inquiry matches with ad content in advertising resource storehouse, wherein, ad content in the advertisement group is identical, resource medium is different, and using the determination method of any one advertising resource medium described in the various embodiments described above, a kind of advertisement of resource medium is selected in advertisement group, and generates the broadcast information corresponding to the advertisement of selection be back to authentication and accounting server 704；The advertisement broadcast information generation broadcast address that authentication and accounting server 704 is returned according to ad system 702 is issued to user terminal 701；User terminal 701 receives the broadcast address returned after the authentication of authentication and accounting server 704 passes through, and provides the request advertisement of platform 703 and positive to resource by broadcast address；Resource provides the request that platform 703 responds user terminal 701, and advertisement and positive are delivered to user terminal 701.
So that the advertisement that jettison system is provided is to intercut the advertisement in user's program request positive as an example, the workflow of various pieces in the jettison system of the advertisement described in detail below.
Step 1, user terminal are operated in response to the program request of user, carry out program request authentication, ask authentication and accounting server to authenticate by authorization interface；
When step 2, authentication and accounting server receive authentication request, ad-request message is generated.
Specifically, end message is carried in the ad-request message, the end message is the coding that user terminal is generated according to its manufacturer, processor chips parameter and operating system parameter according to default algorithm；The positive information of program request is also carried in the ad-request message, the positive information is capable of the information of the resource medium of the positive to be put of instruction user program request, the positive information can be identified as a kind of resource medium of determination in ad system；The ad-request message also carries the MAC Address of the user terminal for determining ad content, the region IP address of user, the positive subordinate channel of program request and column information, and/or frequency information is played in advertisement.
Step 3, authentication and accounting server send ad-request message to ad system.
Step 4, ad system inquire about advertisement relevant information, to authentication and accounting server under sending advertisement broadcast information.
Specifically, ad system is received after ad-request message, first according to the part or all of parameter carried in the ad-request message received, it is determined whether arrange advertisement for the corresponding user terminal of the ad-request message.
If desired advertisement is arranged, in a first aspect, being further first defined as the ad content that the user terminal arranges advertisement according to the part or all of parameter carried in the ad-request message received.It is determined that after ad content, the advertisement of the corresponding all resource mediums of the ad content can be further found in advertising resource storehouse.For example, when the advertisement is video, it may be determined that 150 kinds of different resource media, advertisements of same advertisement content, using these advertisements as an advertisement group, wait to further determine that.
Second aspect, according to the end message carried in the ad-request message received, is obtained it is determined that the resource medium parameter that need to be considered during resource medium, generally requires and consider multiple resource medium parameters.During specific determination, a determination by the way of being provided in embodiment one, or employing mode two are determined, or employing mode one and mode two are combined and determined.
The third aspect, the positive information carried by recognizing in ad-request message can obtain a kind of resource medium of determination, further determine that the parameter value for all resource medium parameters for describing the resource medium.
With reference to second aspect and the third aspect, it can obtain it is determined that the parameter value for the resource medium parameter that need to be considered during resource medium, in conjunction with first aspect, the advertisement that the parameter value of the resource medium parameter with determining to consider during resource medium matches is selected from advertisement group, if the advertisement matched is not present in advertisement group, then generation represents the information of search failure, and generates broadcast information, indicates not arrange advertisement to the user terminal；If it does, generating broadcast information by selected advertisement.
Step 5, ad system are issued to authentication and accounting server by broadcast information is generated.
Step 6, authentication and accounting server are when receiving broadcast information, according to broadcast information tissue film and the broadcast address of advertisement.
After this step, the jettison system of advertisement is different in the workflow of processing MP4 forms and M3U8 forms, is described as follows respectively.
For MP4 forms, authentication and accounting server organization broadcast address is issued to user terminal, and platform request advertisement and film are provided from user terminal to resource, and resource provides platform and advertisement and film are back into user terminal, played out by user terminal.
For M3U8 forms, authentication and accounting server organization broadcast address, generation index file and download address are issued to user terminal, from user terminal downloads and parse index file to resource and provide platform request advertisement and film, and are played out according to the information asked.
From the description of various embodiments above, it can be seen that the embodiment of the present invention is solved because set top box standard is different and causes the problem of advertisement of ad system dispensing is unable to normal play, has reached lifting Consumer's Experience effect.
It should be noted that said apparatus or system embodiment belong to necessary to preferred embodiment, involved module not necessarily the application.
Each embodiment in this specification is described by the way of progressive, what each embodiment was stressed be between the difference with other embodiment, each embodiment identical similar part mutually referring to.For the device embodiment of the application, because it is substantially similar to embodiment of the method, so description is fairly simple, the relevent part can refer to the partial explaination of embodiments of method.
It is described above; the only present invention preferably embodiment, but protection scope of the present invention is not limited thereto, it is any be familiar with the people of the technology disclosed herein technical scope in; the change or replacement that can be readily occurred in, should all be included within the scope of the present invention.Therefore, protection scope of the present invention should be defined by scope of the claims.
Claims (11)
1. a kind of determination method of advertising resource medium, it is characterised in that including：
Ad-request message is received, wherein, the ad-request message carries the end message of user terminal；
The corresponding resource medium parameter group of the user terminal is obtained according to the end message of the user terminal, wherein, the resource medium parameter group is included to ensure the resource medium parameter that the user terminal is considered needed for can playing advertising resource medium；
The parameter value of each resource medium parameter in the resource medium parameter group is determined according to positive perhaps to be put in having delivered of the user terminal；And
Parameter value according to determination determines the advertising resource medium for being thrown to the user terminal in a variety of advertising resource media.
2. the determination method of advertising resource medium according to claim 1, it is characterised in that obtaining the corresponding resource medium parameter group of the user terminal according to the end message of the user terminal includes：
Preset end message and the first mapping relations of resource medium parameter group, match the resource medium parameter group corresponding with the end message of the user terminal from first mapping relations；
Or
The performance parameter of the user terminal is collected by search key of the end message of the user terminal, resource medium parameter is chosen from the performance parameter of the user terminal and constitutes the resource medium parameter group.
3. the determination method of advertising resource medium according to claim 1, it is characterized in that, the ad-request message also carries positive information, the positive information can indicate the resource medium of positive to be put, and the parameter value for determining each resource medium parameter in the resource medium parameter group according to the positive to be put of the user terminal includes：
Second mapping relations of preset resource medium and resource medium parameter value；
The resource medium of the positive to be put is determined according to the positive information；
The resource medium parameter value corresponding with the resource medium of the positive to be put is matched from second mapping relations；
The parameter value of each resource medium parameter in the resource medium parameter group is determined in the resource medium parameter value matched.
4. the determination method of advertising resource medium according to claim 1, it is characterised in that determine that the parameter value of each resource medium parameter in the resource medium parameter group includes according to the content of having delivered of the user terminal：
Preset end message delivers the 3rd mapping relations of record with history, wherein, each history delivers record and can indicate to have delivered the resource medium of content；
Second mapping relations of preset resource medium and resource medium parameter value；
The history corresponding with the end message of the user terminal is matched from the 3rd mapping relations and delivers record；
The resource medium for having delivered content that record determines the user terminal is delivered according to the history matched；
The resource medium parameter value corresponding with the resource medium for having delivered content of the user terminal is matched from second mapping relations；
The parameter value of each resource medium parameter in the resource medium parameter group is determined in the resource medium parameter value matched.
5. the determination method of advertising resource medium according to claim 1, it is characterised in that determine that the advertising resource medium for being thrown to the user terminal includes in a variety of advertising resource media according to the parameter value of determination：
In a variety of advertising resource media, search correspondence parameter value and the identical advertising resource medium of parameter value of the determination；
If search, the advertising resource medium searched is defined as being thrown to the advertising resource medium of the user terminal；And
If do not search, generation represents the information of search failure.
6. the determination method of advertising resource medium according to any one of claim 1 to 5, it is characterised in that the end message of the user terminal includes：The information of type, manufacturer, processor chips parameter and/or the operating system parameter of the terminal can be indicated.
7. a kind of put-on method of advertisement, it is characterised in that including：
It is determined that being thrown to the ad content of user terminal；
Ad content in the advertisement group that inquiry matches with the ad content in advertising resource storehouse, the advertisement group is identical, and resource medium is different；
Using the determination method of the advertising resource medium any one of claim 1 to 6, a kind of advertisement of resource medium is selected in the advertisement group；And
By the advertisement putting of selection to the user terminal.
8. the put-on method of advertisement according to claim 7, it is characterised in that it is determined that being thrown to the ad content of user terminal includes：
Grouping information according to where the user terminal determines the ad content；
Period, channel, column and/or the broadcasting frequency according to the ad content is played determine the ad content；And/or
Electronic program guides according to bound in the user terminal determines the ad content.
9. a kind of determining device of advertising resource medium, it is characterised in that including：
Receiving module, for receiving ad-request message, wherein, the ad-request message carries the end message of user terminal；
Acquisition module, for obtaining the corresponding resource medium parameter group of the user terminal according to the end message of the user terminal, wherein, the resource medium parameter group is included to ensure the resource medium parameter that the user terminal is considered needed for can playing advertising resource medium；
First determining module, the parameter value for determining each resource medium parameter in the resource medium parameter group according to positive perhaps to be put in having delivered of the user terminal；And
Second determining module, the advertising resource medium for being thrown to the user terminal is determined for the parameter value according to determination in a variety of advertising resource media.
10. a kind of delivery device of advertisement, it is characterised in that including：
Ad content determining module, the ad content of user terminal is thrown to for determination；
Resource medium enquiry module, identical for inquiring about the ad content in the advertisement group matched with the ad content, the advertisement group in advertising resource storehouse, resource medium is different；
Resource medium determining module, for the determination method of the advertising resource medium any one of perform claim requirement 1 to 6, selects a kind of advertisement of resource medium in the advertisement group；And
Advertisement putting module, for by the advertisement putting of selection to the user terminal.
11. a kind of jettison system of advertisement, it is characterised in that including：
User terminal, for the request authentication and accounting server authentication before positive is played, receives the broadcast address returned after the authentication and accounting server authentication passes through, and provide platform request advertisement and positive to resource by the broadcast address；
The authentication and accounting server, for when receiving the authentication request of the user terminal, ad-request message to be sent to ad system, and the advertisement broadcast information returned according to the ad system generates the broadcast address and is issued to the user terminal；
The ad system, for being determined to be thrown to the ad content of user terminal according to the ad-request message, the advertisement group that inquiry matches with the ad content in advertising resource storehouse, ad content in the advertisement group is identical, resource medium is different, and using the determination method of the advertising resource medium any one of claim 1 to 6, select a kind of advertisement of resource medium in the advertisement group, and generate the broadcast information corresponding to the advertisement of selection to be back to the authentication and accounting server；And
The resource provides platform, and the request for responding the user terminal delivers advertisement and positive to the user terminal.
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