CN103796077A - Method, device and system for realizing on-line shopping - Google Patents
Method, device and system for realizing on-line shopping Download PDFInfo
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- CN103796077A CN103796077A CN201410090185.XA CN201410090185A CN103796077A CN 103796077 A CN103796077 A CN 103796077A CN 201410090185 A CN201410090185 A CN 201410090185A CN 103796077 A CN103796077 A CN 103796077A
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Abstract
The invention provides a method, device and system for realizing on-line shopping, wherein the method, device and system enable a user to conveniently place an order on line as soon as possible when the user see a product advertisement on TV. The method for realizing on-line shopping comprises the following steps: a server saves the play time of the product advertisement in a TV program and information of a product in the product advertisement; the server receives a product information request signal sent by a terminal device, determines the product advertisement according to the current time and the saved play time of the product advertisement, and sends the information of the product in the product advertisement to the terminal device; the server receives ordering information, sent by the terminal device, with respect to the product.
Description
Technical field
The present invention relates to a kind of method and apparatus and system that realizes online shopping.
Background technology
TV is as the media that go deep into people's life, in occupation of the position in parlor, for a long time always as people's obtaining information, the indispensable media of amusement and recreation.Television advertising is also very important part in television content, is the important channel that people understand commodity.
When Commdity advertisement in TV is play, usually can trigger people's purchase impulsion.According to existing shopping way, the one, the purchase of directly going shopping, the 2nd, buy on the net.Watch Commdity advertisement from people, to buying via above-mentioned two kinds of modes, generally will be through after a while, the impulsion of people's purchase during this period has often been subdued more than half, even forgets.How making people can buy as early as possible in the time of the Commdity advertisement of seeing in TV, is a good problem to study.
Summary of the invention
In view of this, the invention provides a kind of method and apparatus and system that realizes online shopping, contribute to make user can place an order online as early as possible in the time of the Commdity advertisement of seeing in TV.
For achieving the above object, according to an aspect of the present invention, provide a kind of method that realizes online shopping.
This method that realizes online shopping of the present invention comprises: the information of the commodity in reproduction time and the described Commdity advertisement of the Commdity advertisement in server preservation TV programme; The merchandise news request signal that described server receiving terminal apparatus sends, then determines Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation, then sends the information of the commodity in this Commdity advertisement to described terminal equipment; Described server receives the information that places an order for described commodity that described terminal equipment sends.
Alternatively, in described merchandise news request signal, comprise television channel information; The step of determining Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation comprises: determine the reproduction time of the Commdity advertisement in this television channel according to described television channel information, then select the Commdity advertisement in this television channel according to this reproduction time and current time.
Alternatively, the Commdity advertisement of selection is Commdity advertisement or reproduction time and the immediate Commdity advertisement of current time that current time is being play.
According to a further aspect in the invention, provide a kind of device of realizing online shopping.
This device of realizing online shopping of the present invention comprises: preserve module, for preserving the information of the commodity in reproduction time and the described Commdity advertisement of Commdity advertisement of TV programme; Accept module, the merchandise news request signal sending for receiving terminal apparatus; Determination module, for receive merchandise news request signal in the situation that, determining Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation in the described module of accepting; Sending module, for sending the information of the commodity of the definite Commdity advertisement of described determination module to described terminal equipment; Order module, the information that places an order for described commodity sending for receiving described terminal equipment.
Alternatively, described determination module also, for determine the reproduction time of the Commdity advertisement of this television channel according to described television channel information, is then selected the Commdity advertisement in this television channel according to this reproduction time and current time.
Alternatively, described determination module, also for judging whether current time is the reproduction time of Commdity advertisement, is if so, selected the Commdity advertisement of current time broadcasting; Otherwise, select reproduction time and the immediate Commdity advertisement of current time.
According to another aspect of the invention, provide the another kind of method that realizes online shopping.
This method that realizes online shopping of the present invention comprises: terminal equipment sends merchandise news request signal, the mark of the television channel that described merchandise news request signal comprises current broadcasting to server; Described terminal equipment receives the information of the commodity that described server returns, the commodity in the Commdity advertisement that the television channel that described commodity are described current broadcasting broadcasts; Terminal equipment is exported the information of described commodity, then sends the information that places an order for described commodity to described server.
According to another aspect of the invention, provide the another kind of device of realizing online shopping.
This device of realizing online shopping of the present invention comprises: request module, for sending merchandise news request signal, the mark of the television channel that described merchandise news request signal comprises current broadcasting to server; Receiver module, for receiving the information of the commodity that described server returns; Output module, for exporting the information of described commodity; The module that places an order, for sending the information that places an order for described commodity to described server.
According to another aspect of the invention, provide a kind of system that realizes online shopping.
The system that realizes online shopping of the present invention comprises computer, telecomputer device, television equipment, display unit, wherein: described computer is used for: send merchandise news request signal, the mark of the television channel that described merchandise news request signal comprises current broadcasting to server; Receive the information of the commodity that described server returns, the commodity in the Commdity advertisement that the television channel that described commodity are described current broadcasting broadcasts; Export the information of described commodity to described telecomputer device; Send the information that places an order for described commodity to described server; Described telecomputer device, is converted into TV signal for the information that described computer is sent and then sends to described television equipment; Described television equipment, for received television signal and according to TV signal control display unit; Described display unit, under the control of described television equipment on screen displaying contents.
Alternatively, the handoff trigger signal that described computer also sends for receiving TV remote controller, then generates merchandise news request signal and sends to described server.
According to technical scheme of the present invention, preserved reproduction time and the merchandise news of Commdity advertisement by server, when Commdity advertisement in user televiews, can provide the merchandise news in these Commdity advertisements to user according to user's operation, user can directly place an order.So just realized in the time that people watch the Commdity advertisement in TV and can place an order online as early as possible, thereby the impulsion of the purchase when in the face of Commdity advertisement is converted into actual buying behavior by people.
Accompanying drawing explanation
Accompanying drawing, for understanding the present invention better, does not form inappropriate limitation of the present invention.Wherein:
Fig. 1 is according to the schematic diagram of the chief component of the system that realizes online shopping of the embodiment of the present invention;
Fig. 2 be according to the embodiment of the present invention realize online shopping time server and terminal equipment interaction flow schematic diagram;
Fig. 3 is according to the schematic diagram of a kind of device of realizing online shopping of the embodiment of the present invention;
Fig. 4 is according to the schematic diagram of the another kind of device of realizing online shopping of the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, one exemplary embodiment of the present invention is explained, to help understanding, they should be thought to be only exemplary comprising the various details of the embodiment of the present invention.Therefore, those of ordinary skills will be appreciated that, can make various changes and modification to the embodiments described herein, and can not deviate from scope and spirit of the present invention.Equally, for clarity and conciseness, in following description, omitted the description to known function and structure.
Fig. 1 is according to the schematic diagram of the chief component of the system that realizes online shopping of the embodiment of the present invention.As shown in Figure 1, the system 10 of online shopping is used by user, mainly comprises computer 11, telecomputer device 12, television equipment 13 and display unit 14.Computer 11 can adopt common personal computer, by moving all kinds of software to realize the function needing, its in the present invention act on hereinafter explanation.Telecomputer device 12 claims again PCTV, be PC(personal computer) with TV(TV) combination, major function is that the information that computer is sent is converted into TV signal, in this process, converts the VGA signal of lining by line scan of computer export to interleaved TV signal.The TV signal that conversion obtains is received by television equipment 13.The combination of television equipment 13 and display unit 14 functions is existing television set.Television equipment 13 is used for received television signal, and uses TV signal (comprising the TV signal sending from TV signal and the telecomputer device 12 of TV station) to control display unit 14.The major part of display unit 14 is existing video screen elements.
The system 10 of online shopping is passed through computer 11 accessing Internets 18 wherein, thereby can be connected with the server of ecommerce 19.Server 19 can support the terminal equipment such as computer, smart mobile phone to carry out online shopping.Server 19 is preserved the listing of each television channel, thereby preserves the reproduction time of the Commdity advertisement in TV programme.And server 19 is also preserved the information of the commodity in these Commdity advertisements.Merchandise news content in content and the electronic emporium of these information is similar, such as model, price, color etc., and some also comprises review information.
The flow process of the method that realizes online shopping below in conjunction with Fig. 2 to the embodiment of the present invention is explained.Fig. 2 be according to the embodiment of the present invention realize online shopping time server and terminal equipment interaction flow schematic diagram.In the time that user televiews, by display unit 14 display of television programmes, now user can use TV remote controller is exported signal from television equipment 13 to display unit 14 to switch to by the TV signal of TV station the TV signal that telecomputer device 12 is exported, the information of exporting according to computer 11 shows, and computer 11 keeps operation shopping software, in the time there is above-mentioned switching, computer 11 sends merchandise news request signal (step S1) to server 19, provides merchandise news with request server 19.In this merchandise news request signal, include the mark of the television channel of current broadcasting, the frequency of for example channel, it is the program of which channel that server 19 is learnt.Reproduction time and the current time of the Commdity advertisement that server 19 inquiries are preserved are determined Commdity advertisement (step S2).If user's handover operation just in time occurs in the time spot of TV programme, select the Commdity advertisement of current time, otherwise select reproduction time and the immediate Commdity advertisement of current time.After having determined Commdity advertisement, the information of the commodity in this Commdity advertisement is returned to computer 11(step S3), after receiving, exports by computer 11 information (step S4) of commodity, present via telecomputer device 12 to display unit 14, now be equivalent to enter when user does shopping commodity list page or commodity details page on the net for computer 11, user can operate by common shopping online mode in this link, browse the information of each commodity, and place an order, comprise selection commodity, select quantity, addressee is provided, posting address is provided, the operations such as the means of payment.Will the information of placing an order send to server 19(step S5 by computer 11 again).
Regional area or the entirety of display unit 14 can be touch-screens.Because presented after merchandise news in display unit 14, user will carry out goods browse and place an order, and adopt some inconvenience of TV remote controller, and application touch-screen can be realized keypad function, is convenient to user's operation.
Fig. 3 is according to the schematic diagram of a kind of device of realizing online shopping of the embodiment of the present invention.This device can be arranged in server 19 as software module.As shown in Figure 3, the device 30 of realizing online shopping mainly comprises to be preserved module 31, accepts module 32, determination module 33, sending module 34 and order module 35.
Preserve module 31 for preserving the information of the commodity in reproduction time and the Commdity advertisement of Commdity advertisement of TV programme; Accept the merchandise news request signal that module 32 sends for receiving terminal apparatus; Determination module 33, for accepting module 32 receive merchandise news request signal in the situation that, is determined Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation; Sending module 34 is for sending the information of the commodity of the definite Commdity advertisement of determination module 33 to terminal equipment; The information that places an order of the commodity for this Commdity advertisement that order module 35 sends for receiving terminal apparatus.Determination module 33 also can be used for determining according to television channel information the reproduction time of the Commdity advertisement in this television channel, then selects the Commdity advertisement in this television channel according to this reproduction time and current time.Determination module 33 also can be used for judging whether current time is the reproduction time of Commdity advertisement, the Commdity advertisement of if so, selecting current time to play; Otherwise, select reproduction time and the immediate Commdity advertisement of current time.
Fig. 4 is according to the schematic diagram of the another kind of device of realizing online shopping of the embodiment of the present invention.This device can be arranged in computer 11 as software module.As shown in Figure 4, this device 40 of realizing online shopping mainly comprises request module 41, receiver module 42, output module 43 and the module 44 that places an order.Sending module 41 is for sending merchandise news request signal, the mark of the television channel that merchandise news request signal comprises current broadcasting to server; The information of the commodity that receiver module 42 returns for reception server; Output module 43 is for exporting the information of commodity; The module that places an order 44 is for sending the information that places an order for these commodity to server.
According to the technical scheme of the embodiment of the present invention, preserved reproduction time and the merchandise news of Commdity advertisement by server, when Commdity advertisement in user televiews, can provide the merchandise news in these Commdity advertisements to user according to user's operation, user can directly place an order.So just realized in the time that people watch the Commdity advertisement in TV and can place an order online as early as possible, thereby the impulsion of the purchase when in the face of Commdity advertisement is converted into actual buying behavior by people.
Basic principle of the present invention has below been described in conjunction with specific embodiments, but, it is to be noted, for those of ordinary skill in the art, can understand whole or any steps or the parts of method and apparatus of the present invention, can be in the network of any calculation element (comprising processor, storage medium etc.) or calculation element, realized with hardware, firmware, software or their combination, this is that those of ordinary skills use their basic programming skill just can realize in the situation that having read explanation of the present invention.
Therefore, object of the present invention can also realize by move a program or batch processing on any calculation element.Described calculation element can be known fexible unit.Therefore, object of the present invention also can be only by providing the program product that comprises the program code of realizing described method or device to realize.That is to say, such program product also forms the present invention, and the storage medium that stores such program product also forms the present invention.Obviously, described storage medium can be any storage medium of developing in any known storage medium or future.
Also it is pointed out that in apparatus and method of the present invention, obviously, each parts or each step can decompose and/or reconfigure.These decomposition and/or reconfigure and should be considered as equivalents of the present invention.And, carry out the step of above-mentioned series of processes and can order naturally following the instructions carry out in chronological order, but do not need necessarily to carry out according to time sequencing.Some step can walk abreast or carry out independently of one another.
Above-mentioned embodiment, does not form limiting the scope of the invention.Those skilled in the art should be understood that, depend on designing requirement and other factors, various modifications, combination, sub-portfolio can occur and substitute.Any modification of doing within the spirit and principles in the present invention, be equal to and replace and improvement etc., within all should being included in protection range of the present invention.
Claims (10)
1. a method that realizes online shopping, is characterized in that, comprising:
The information of the commodity in reproduction time and the described Commdity advertisement of the Commdity advertisement in server preservation TV programme;
The merchandise news request signal that described server receiving terminal apparatus sends, then determines Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation, then sends the information of the commodity in this Commdity advertisement to described terminal equipment;
Described server receives the information that places an order for described commodity that described terminal equipment sends.
2. method according to claim 1, is characterized in that,
In described merchandise news request signal, comprise television channel information;
The step of determining Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation comprises: determine the reproduction time of the Commdity advertisement in this television channel according to described television channel information, then select the Commdity advertisement in this television channel according to this reproduction time and current time.
3. method according to claim 1 and 2, is characterized in that, the Commdity advertisement of selection is Commdity advertisement or reproduction time and the immediate Commdity advertisement of current time that current time is being play.
4. a device of realizing online shopping, is characterized in that, comprising:
Preserve module, for preserving the information of the commodity in reproduction time and the described Commdity advertisement of Commdity advertisement of TV programme;
Accept module, the merchandise news request signal sending for receiving terminal apparatus;
Determination module, for receive merchandise news request signal in the situation that, determining Commdity advertisement according to the reproduction time of the Commdity advertisement of current time and preservation in the described module of accepting;
Sending module, for sending the information of the commodity of the definite Commdity advertisement of described determination module to described terminal equipment;
Order module, the information that places an order for described commodity sending for receiving described terminal equipment.
5. device according to claim 4, it is characterized in that, described determination module also, for determine the reproduction time of the Commdity advertisement of this television channel according to described television channel information, is then selected the Commdity advertisement in this television channel according to this reproduction time and current time.
6. according to the device described in claim 4 or 5, it is characterized in that, described determination module, also for judging whether current time is the reproduction time of Commdity advertisement, is if so, selected the Commdity advertisement of current time broadcasting; Otherwise, select reproduction time and the immediate Commdity advertisement of current time.
7. a method that realizes online shopping, is characterized in that, comprising:
Terminal equipment sends merchandise news request signal, the mark of the television channel that described merchandise news request signal comprises current broadcasting to server;
Described terminal equipment receives the information of the commodity that described server returns, the commodity in the Commdity advertisement that the television channel that described commodity are described current broadcasting broadcasts;
Terminal equipment is exported the information of described commodity, then sends the information that places an order for described commodity to described server.
8. a device of realizing online shopping, is characterized in that, comprising:
Request module, for sending merchandise news request signal, the mark of the television channel that described merchandise news request signal comprises current broadcasting to server;
Receiver module, for receiving the information of the commodity that described server returns;
Output module, for exporting the information of described commodity;
The module that places an order, for sending the information that places an order for described commodity to described server.
9. a system that realizes online shopping, is characterized in that, comprises computer, telecomputer device, television equipment, display unit, wherein:
Described computer is used for: send merchandise news request signal, the mark of the television channel that described merchandise news request signal comprises current broadcasting to server; Receive the information of the commodity that described server returns, the commodity in the Commdity advertisement that the television channel that described commodity are described current broadcasting broadcasts; Export the information of described commodity to described telecomputer device; Send the information that places an order for described commodity to described server;
Described telecomputer device, is converted into TV signal for the information that described computer is sent and then sends to described television equipment;
Described television equipment, for received television signal and according to TV signal control display unit;
Described display unit, under the control of described television equipment on screen displaying contents.
10. system according to claim 9, is characterized in that, then the handoff trigger signal that described computer also sends for receiving TV remote controller generates merchandise news request signal and send to described server.
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| CN201410090185.XA CN103796077B (en) | 2014-03-12 | 2014-03-12 | Realize the method and apparatus and system of online shopping |
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| CN201410090185.XA CN103796077B (en) | 2014-03-12 | 2014-03-12 | Realize the method and apparatus and system of online shopping |
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| CN103796077B CN103796077B (en) | 2018-08-07 |
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| CN103796077B (en) | 2018-08-07 |
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Effective date of registration: 20190711 Address after: 100086 6th Floor, Zhichun Road, Haidian District, Beijing Patentee after: Beijing Jingdong Zhenshi Information Technology Co.,Ltd. Address before: 100080 First Floor 101, No. 2 Building, No. 20 Courtyard, Suzhou Street, Haidian District, Beijing Patentee before: Beijing Jingbangda Trading Co.,Ltd. Effective date of registration: 20190711 Address after: 100080 First Floor 101, No. 2 Building, No. 20 Courtyard, Suzhou Street, Haidian District, Beijing Patentee after: Beijing Jingbangda Trading Co.,Ltd. Address before: 100080 Beijing Haidian District Xingshikou Road 65 West Sequoia Creative Park 11 Building East 1-4 Floor West 1-4 Floor Co-patentee before: BEIJING JINGDONG CENTURY TRADING Co.,Ltd. Patentee before: BEIJING JINGDONG SHANGKE INFORMATION TECHNOLOGY Co.,Ltd. |