KR101375147B1 - Method and system for active mobile advertisement based on n-screen - Google Patents

Abstract

According to the present invention, based on the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, only the product related information expressed by the user at the current location of the user's outdoor location is provided, and the current location An N-screen based mobile advertising server is provided that leads to purchase of the product at a nearby store. The advertisement server may be installed or provided in the indoor space of the user, and may be connected to at least one user terminal that supports n-screen through a wired or wireless communication network, and configured to acquire information of the terminal, An execution information acquisition unit configured to acquire execution information about a job currently being performed through a program or application currently used by using the terminal, wherein the execution information is a type of a job currently performed by a user through the terminal; , The execution information acquisition unit, the physical situation information acquisition unit, and execution information acquisition, including information on the broadcast program being watched and information on the corresponding product when the PPL product linked to the broadcast program is selected. To the user DB containing the information obtained by the In addition, the user DB includes experience information including a search history for the products that the user has expressed in the past and interests, in addition to the terminal information and execution information. A convergence information generation unit configured to fuse the stored terminal information, execution information, and experience information into one information, convert the information into hybrid information, and store the information in the user DB; In this case, the location information acquisition unit configured to acquire location information from a mobile communication terminal among the one or more terminals, and store the location information in the user DB, and the user watches a broadcast program using one of the N-screen supporting terminals. Based on the hybrid information stored in the user DB, experience information included in the information Extracting information of a product that is matched with a beam and displayed in the broadcast program being viewed, and transmitting the extracted information to a terminal of a user other than the terminal who is watching the broadcast program; When the location information is acquired, a retailer near the user's location that searches for a content DB including information of a plurality of products, store information, seller information, and the like, and sells the PPL product that the user has expressed interest in watching a broadcast program. And a content extraction unit configured to extract information.

Description

N-screen-based active mobile advertising method and system {METHOD AND SYSTEM FOR ACTIVE MOBILE ADVERTISEMENT BASED ON N-SCREEN}

The present invention relates to an advertising method and system using a mobile device, and more specifically, based on user context information and N-screen collected in a user's smart space, the most suitable according to the location of the user. An active mobile advertising method and system for providing advertising content.

Recently, the rapid proliferation of smartphones allows companies to easily predict the behavior of consumers and provide immediate feedback on consumer behavior. These characteristics given by smartphones have made mobile devices emerge as innovative and economical advertising media. Companies that predict the infinite profitability that mobile advertising will bring are plunging into the mobile advertising industry.

Meanwhile, not only mobile devices, but also Internet-based TVs (IPTVs) in homes are also bringing new changes. Furthermore, with the recent spread of N-screens around IPTVs, tablet PCs, and smartphones, smart spaces are being built in which all devices in the home are interoperable. As such, in line with the rapid change of new media surrounding consumers, the form of advertisement needs to be changed to be attractive to modern rational consumers.

However, most of the advertisements with strong advertising power are still PUSH-type advertisements, not two-sided advertisements. Internet media and mobile media, which have emerged as new media, still account for most of unilateral message types such as pop-ups, banner advertisements, e-mail DM, and SMS advertisements. As such, the flooding of advertisements and media diversification that consumers do not want decreases the interest in advertisements and makes it difficult to link them to direct purchasing behavior. Therefore, there is a demand for a model that provides advertisement contents to consumers in a timely manner through interworking between various media.

In addition, attempts have been made to provide advertisements based on the user's location (see, for example, publication number 10-2009-118460). However, it only collects the location of the smartphone that the user has and presents only the advertisement information based on the location, and does not consider what kind of products the user is interested in. Causes the same problem as

The present invention is to solve the problems appearing in the prior art, one object is to automatically collect the items of interest to the user without the user's input, based on the timely, the user of the advertisement of the article in a timely manner The present invention provides an active mobile advertising method and system that can be transmitted to a terminal of a mobile terminal, thereby enhancing a purchase effect, and a computer-readable recording medium recording a program for such an advertisement.

Another object of the present invention is to optimally fit the user's interest based on the user's activity in the smart space, such as IPTV, tablet PC, etc. An active mobile advertising method and system capable of providing product information, and a computer readable recording medium having recorded thereon a program for such advertising.

In order to achieve the above object, according to the present invention, based on the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, product-related information expressed by the user at the current location of the user's outdoor An N-screen based mobile advertisement server is provided, which provides only a bay, and leads to a purchase of a corresponding product at a store near the current location. The advertisement server may be installed or provided in the indoor space of the user, and may be connected to at least one user terminal that supports n-screen through a wired or wireless communication network, and configured to acquire information of the terminal, An execution information acquisition unit configured to acquire execution information about a job currently being performed through a program or application currently used by using the terminal, wherein the execution information is a type of a job currently performed by a user through the terminal; , The execution information acquisition unit, the physical situation information acquisition unit, and execution information acquisition, including information on the broadcast program being watched and information on the corresponding product when the PPL product linked to the broadcast program is selected. To the user DB containing the information obtained by the In addition, the user DB includes experience information including a search history for the products that the user has expressed in the past and interests, in addition to the terminal information and execution information. A convergence information generation unit configured to fuse the stored terminal information, execution information, and experience information into one information, convert the information into hybrid information, and store the information in the user DB; In this case, the location information acquisition unit configured to acquire location information from a mobile communication terminal among the one or more terminals, and store the location information in the user DB, and the user watches a broadcast program using one of the N-screen supporting terminals. Based on the hybrid information stored in the user DB, experience information included in the information Extracting information of a product that is matched with a beam and displayed in the broadcast program being viewed, and transmitting the extracted information to a terminal of a user other than the terminal who is watching the broadcast program; When the location information is acquired, a retailer near the user's location that searches for a content DB including information of a plurality of products, store information, seller information, and the like, and sells the PPL product that the user has expressed interest in watching a broadcast program. And a content extraction unit configured to extract information.

In one embodiment, the terminal information includes information of the power, memory, bandwidth and resolution of the terminal, the server is to transmit the information extracted by the content extraction unit to the mobile communication terminal of the user in a short time The apparatus may further include a content converter configured to compress and convert the information according to the terminal screen according to the terminal information.

In one embodiment, the information extracted by the content extraction unit may include the details of the PPL product, discount information, selling place information and seller information of the product.

In one embodiment, the one or more terminals may include an IPTV, a tablet PC, and a smartphone supporting N-screen.

According to another aspect of the present invention, based on the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, only the product related information expressed by the user at the current location in the user's outdoor area is provided. In addition, a mobile advertisement method using an N-screen-based mobile advertisement server for inducing a purchase of a corresponding product from a store near the current location is provided. The method includes the terminal information acquisition step of acquiring information of one or more user terminals installed or provided in the indoor space of the user, accessible to the advertisement server through a wired / wireless communication network and supporting n-screen; Acquiring execution information about a task currently being performed through a program or application currently being used by using the terminal, wherein the execution information is transmitted to the type of the task currently being performed by the user through the terminal and the broadcast program being viewed. Information about the product, when the PPL product linked to the broadcast program is selected, information about the product, and information obtained by the physical situation information obtaining unit and the execution information obtaining unit. Storing in a user database; The user database, in addition to the terminal information and execution information, the user information including experience information including a search record of contents used by the user and items expressing interest; and terminal information stored in the user database. And converting the execution information and the experience information into one information, converting the information into hybrid information, and storing the information in the user database, and if the user is watching a broadcast program using the terminal, the information stored in the user database. Based on the hybrid information, extracting information of a product that is matched with the experience information included in the information and displayed on the broadcast program being viewed, and transmitting the extracted information to a terminal of a user other than the terminal who is watching the broadcast program; The user is indoor When moving out of the space to the outdoors, obtaining location information from a mobile communication terminal of the one or more terminals, and storing the location information in the user database, and if the location information of the user is obtained, information of a plurality of products, store information And searching for a content database including seller information and the like, and extracting store information near the user's location where the user sells the PPL product that the user has expressed interest in while watching a broadcast program.

In one embodiment, the terminal information includes information of the power, memory, bandwidth and resolution of the terminal, compressing the information extracted through the extraction step to be transmitted to the user's mobile communication terminal in a short time, and The method may further include a content conversion step of converting the information according to the terminal screen according to the terminal information.

In one embodiment, the information extracted through the extraction step may include the details of the PPL product, discount information, selling place information and seller information of the product.

According to another aspect of the present invention, based on the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, only the product related information expressed by the user at the current location in the user's outdoor area is provided. The present invention provides a computer-readable recording medium recording a program installed in an N-screen based mobile advertisement server that leads to a purchase of a corresponding product at a store near the current location. The recording medium is (a) a command installed or provided in the indoor space of the user, the command being programmed to obtain information of one or more user terminals that can be connected to the advertisement server through a wired / wireless communication network and support n-screen. The terminal information includes information of power, memory, bandwidth, and resolution of the terminal, and (b) execution of a task performed by a user through a program or application currently used by the user. A command programmed to acquire information, wherein the execution information includes a type of a task currently being performed by the user through the terminal, information on a broadcast program being watched, and a corresponding PPL product linked to the broadcast program; Containing information about the command, and (c) the (a) and (b) a command programmed to store information obtained by the command in a user database, wherein the user database includes, in addition to the terminal information and execution information, to the products expressing the contents and interests used by the user in the past. And (d) the terminal information, the execution information, and the experience information stored in the user database are merged into one piece of information, and converted into hybrid information. Instructions programmed to be stored in a user database, and (e) when a user is watching a broadcast program using the terminal, based on the information stored in the user database, matching the experience information contained in the information and the Extract the information on the product being displayed from the program being watched. A command programmed to be transmitted to a terminal of a user other than the terminal watching the broadcast program, and (f) location information from the mobile communication terminal among the one or more terminals when the user moves out of the indoor space. A command programmed to acquire and store in the user database; and (g) when the location information of the user is acquired, a content database including information of a plurality of products, store information, seller information, and the like is searched, and the user A command programmed to extract store information near the user location selling the PPL product expressing interest while watching a broadcast program, and (h) compressing the extracted information to be transmitted to the user's mobile terminal in a short time. Based on the terminal information, It includes a program to convert the command to be suitable according to the group display.

In one embodiment, the extracted information may include details of the PPL product, discount information, selling place information and seller information of the product.

In one embodiment, the one or more terminals may include an IPTV, a tablet PC, and a smartphone supporting N-screen.

According to the method according to the present invention, only the information related to the goods expressed by the user, not the spam information that the user is not interested in, is transmitted to the user's mobile terminal in a timely manner, and thus, the purchase of the corresponding product. This has the advantage of increasing the likelihood of being followed.

1 is a diagram schematically showing the overall configuration of an N-screen-based active mobile advertising system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of an advertisement server according to an exemplary embodiment of the present invention.
3 is a diagram illustrating aspects of data stored in a user DB.
4 is a flowchart illustrating an N-screen-based active mobile advertising method according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating an embodiment of displaying detailed information of a related product when a corresponding product is selected while watching a broadcast program linked to a PPL product.
FIG. 6 is a diagram illustrating an example of transmitting information about a merchandise store that the user has expressed interest when the user is close to a specific location.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, descriptions of technical terms and configurations already known in the art are omitted. For example, the user registration step for using the method of the present invention and the like are well known, and the description thereof will be omitted. Even if these explanations are omitted, those skilled in the art will readily understand the characteristic configuration of the present invention through the following description.

First, before describing the embodiment of the present invention in detail with reference to the drawings, the technical idea on which the present invention is based will be described.

In order to effectively derive the consumer's buying behavior, it is necessary to produce and provide advertisement contents that can be recognized as information needed by the consumer instead of being perceived as spam when the consumer wants.

To this end, the present inventors have realized that it is necessary to make a DB of what the consumer's interest information is and to be able to predict when and where the consumer wants the information. In addition, the advertisement provided is not limited to the advertisement, but needs to be information with a strong content characteristic that can provide a certain benefit to the consumer. It is expected that this will lead to a more direct purchase behavior while inducing a change in attitude so that existing consumers accept the advertisement in a passive attitude.

Advertisement method proposed in the present invention described below is a hybrid form of PUSH-type and PULL-type advertising based on the N-screen in the smart space including IPTV, tablet PC, healthcare system, etc. Enables access like

As described below, the present invention induces an effective purchase by providing the advertisement content of a product of interest to the consumer through a personal mobile device at a time when a purchase is possible. In the present invention, while watching TV broadcast using an IPTV, a tablet PC, and a smartphone, a product of interest PPL (Products in Placement) advertisement information is transmitted to a server to build a consumer interest product database. After searching the DB in the broadcast contents, analyzing the consumer's purchasing tendency, and delivering the related advertisement contents when the consumer is near the store selling the goods of interest.

That is, the present invention provides advertisement contents that should be of interest when consumers approach a product sales place through the situation information in which the advertisement information is read and the user's various context information is not disturbed while watching TV.

On the other hand, the present invention assumes a smart space. In such a smart space, various media (including IPTV, tablet PC, smart phone, etc.) in the room are integrated and organically linked. In such a smart space, the PPL advertisement content can be viewed in real time without interruption while watching broadcast content, for example, through IPTV. Based on IPTV, various media such as TVs, N-screens, PCs, tablet PCs, and smart phones can be linked to each other, so that product information can be viewed on N-screens without being disturbed. To this end, in the present invention, in order to satisfy the user's request to obtain additional information about the product without interruption, various PPL advertising content is linked in the broadcast content. It is built to be easily accessed by linking with the product information in the broadcast with a click.

In addition, the present invention collects the situation information of the consumer to list the goods of interest of the consumer. There are three ways of collecting such information, namely, physical sensing information, virtual sensing informaiton, and logical sensing information (which will be described in more detail below). These three pieces of information are converged to be converted into hybrid contexct information to extract product information that is most closely related to the user's interest among numerous advertisement contents. To do this, DB information is provided so that information about similar products can be extracted later without bookmarking or scrapping the information about the products. That is, in order to satisfy the request of the user, the user's reading record is transmitted to the system of the present invention through a communication network to make a DB. This information is matched with various advertisement contents DBs prepared in advance, and provides not only the products of the information inferior to the consumers but also the products related to the products in addition to the consumer DB.

In the present invention, based on the user context information (Context Awareness), the location of the consumer is detected, the consumer is detected in the vicinity of the sale of the goods of interest, and only the advertisement content of the product matching the consumer DB from the various advertising content by selecting Send to your mobile terminal. In other words, when the user is around the merchandise market of interest, it provides useful advertising content to the user without any request. To this end, the system of the present invention detects the location of the user's mobile communication terminal based on GPS and LBS, and provides advertisement content related to a store of interest store near the location. Such advertising content is useful information to the user, consisting of various offers such as store location, discount coupons, events, and the like to induce the purchase by using the coupon using a mobile communication terminal.

Hereinafter, with reference to the drawings embodiments of the embodiment of the present invention described above will be described in detail.

1 schematically shows the overall configuration of an N-screen based active mobile advertising system according to an embodiment of the present invention.

As shown, the system is installed in a smart space and connected to at least one user terminal (eg, IPTV, tablet PC, smartphone) 100 that supports N-screen and the user terminal through a wired or wireless communication network. The advertisement server 200 acquires the user context information from the user terminal and provides product information showing the user's interest in a specific product based on the information, and the user's movement in a specific location in the outdoor space outside the smart space. And a communication terminal 300. In addition, the present invention includes not only the case where the mobile communication terminal 300 is located in the smart space, but also when the user is outside the smart space.

First, referring to FIG. 2, the configuration of the advertisement server 200 will be described in detail as follows.

2 is a block diagram illustrating a configuration of an advertisement server 200 according to an exemplary embodiment of the present invention.

As illustrated, the advertisement server 200 includes a physical situation information acquisition unit 210, an execution information acquisition unit 220, a fusion information generation unit 230, a location information acquisition unit 240, and an advertisement content extraction unit 250. A control unit including an advertisement content conversion unit 260, an advertisement content transmission unit 270, a user DB 280, and an advertisement content DB 290, and controlling overall operations of the advertisement server and each of the components ( Not shown). On the other hand, although the name of the advertisement server is used, the present invention is not limited to the function represented by such a name. That is, the advertisement server 200 may be a server that supports the N-screen function, which is the basic premise of the present invention, or may be a server that transmits a broadcast program to a user's terminal.

First, the physical situation information acquisition unit 210 is connected to the advertisement server 200 through a wired / wireless communication network and is installed (provided) in a smart space to support N-screen, such as an IPTV or a tablet. It enables to watch TV based on communication network such as PC and smart phone, and collects physical sensing information of N-screen supporting terminal. That is, when the terminal accesses the advertisement server 200, information about the terminal is collected and stored in the user DB 280. As information on such a terminal, information such as power, memory, bandwidth, resolution attributes, and the like of the terminal can be obtained.

The execution information acquisition unit 220 performs user's performance pattern information or execution information (virtual sensing information), such as what kind of work the user is performing through a program or application currently used by the user and the screen. It collects and stores in the user DB (280). Specifically, what kind of work the user is currently performing using the terminal 100 (news search, media, games, web surfing, etc.), the genre of the drama or movie content being watched, and the video currently being played. Collect information such as products in the image. For example, as shown in Fig. 5, while a user watches an SBS drama using his terminal 100, he is interested in the mobile communication terminal used by the actor in the drama, and the product in the drama (as PPL advertising content). The contents of the product are provided to the user at the time of the user's selection.The technology itself for inserting such PPL advertising content into the broadcast program is already well known, and thus the detailed description thereof will be omitted.) (Touch), basic information and detailed information of the product are provided through the user's terminal, and the searched product is stored in the user DB 280 for each user. That is, the execution information acquisition unit 220 expresses interest in information about the user watching the SBS drama using the specific terminal 100, information on which drama was watched, and which product among the PPL products of the drama. Information about whether the information has been stored is stored in the user DB 280 for each item and for each user.

Meanwhile, the user context information stored in the user DB 280 may include logical sensing infomration in addition to the information acquired by the physical context information acquisition unit 210 and the execution information acquisition unit 220. That is, the experience information refers to information accumulated over a long period of time, such as the user's basic information and a search history about the contents and products that the user has expressed interest in the past. The history of such information retrieved or viewed by the user in the past can measure or predict the current user's preference for the product, and can also identify changes in the preference for the product.

Meanwhile, the user context information and the experience information acquired by the physical context information acquisition unit 210 and the execution information acquisition unit 220 are not only stored in the user DB 280 for each item of its own but also are converged and stored. . That is, the convergence information generation unit 230 fuses the physical context information, the execution information, and the experience information stored in the user DB 280 into one information, converts the hybrid information into hybrid information, and stores the hybrid information in the user DB 280 (FIG. 3). Reference). This hybrid information is matched with the advertisement content DB 290, the advertisement content extractor 260 can extract the optimal advertisement content. For example, if information is collected and stored that a user is a woman, a college student in her twenties, and is interested in women's clothing, this information is merged into one piece of information to extract women's clothing advertisement information in the case of a program in which women appear during broadcasting. It can be delivered to the user. That is, when a user watches a broadcast program using one of the N-screen supporting terminals, the advertisement content extractor 250 to be described below matches the experience information included in the information based on the hybrid information stored in the user database. And extract the information of the goods displayed in the broadcast program being watched and transmit the information to a terminal of a user other than the terminal watching the broadcast program. Through this, for example, while watching an IPTV, a tablet PC or a smart phone can immediately use information about a product he owns without a separate search process.

The location information acquisition unit 240 acquires location information of the mobile communication terminal 300 of the user who is moving outdoors, ie, moving out of the smart space. When acquiring the location information of the terminal, it is acquired using GPS, LBS, and the like, and the user location information thus obtained is also stored in the user DB 280 for each item to accumulate the movement path history of the user.

When the location of the user is confirmed by the location information acquisition unit 240, the advertisement content extraction unit 250 approaches the user DB 280 and the advertisement content DB 290, and extracts optimized purchase information. For example, when it is confirmed that the user is in Myeong-dong, the advertisement content extracting unit 250 first approaches the user DB 280 to search for a product of which the user has expressed interest (in the example of FIG. 5, the mobile communication terminal). In addition, the advertisement content DB 290 is searched for a store in the Myeong-dong region that sells the corresponding product, and the advertisement content (eg, the store location, price information, discount information, coupon information) suggested by each store is extracted. That is, the advertisement content DB 290 stores various information related to the product such as store information of various products, for example, price of the product, specification information, discount information, sales place information of the product, seller information, and the like. By searching such a database, it is possible to extract the optimal information about the goods expressed by the user at the current user terminal location.

The content converter 260 converts the advertisement content extracted by the content extractor 250 according to the user terminal environment. That is, the content conversion unit 260 searches the user DB 280, checks the specification of the mobile communication terminal that the user currently has, and then displays the advertisement content through the communication network in the user terminal 100 or the mobile communication terminal 300. In order to reduce the delay time, the content is compressed to be transmitted within a short time, the advertisement content is adapted in consideration of the screen size of the terminal, and then converted. The advertisement content transmission unit 270 transmits the produced advertisement content to the user's terminal 100 to induce the purchase of the corresponding product.

Meanwhile, as described above, the advertisement content extraction unit not only extracts an optimal advertisement based on the location of the user, but also when the user watches a broadcast program through the N-screen supporting terminal indoors, The extracted product advertisement information may be extracted and transmitted to a terminal other than the viewing terminal. In this case, the content conversion unit converts the extracted advertisement information according to the other terminal environment.

Hereinafter, exemplary embodiments of the present invention will be described with reference to FIGS. 4 to 6.

As shown in FIG. 4, the present invention is largely divided into an indoor process in a smart space and an outdoor process in which a user is active outdoors with a mobile communication terminal.

First, in an indoor process, a user watches a broadcast program (eg, a drama) to which PPL advertising content is linked by using one or more terminals (in this example, IPTV) where N-screen is supported, and the character is displayed. Select (touch) the mobile communication terminal (product of interest) that you are using. Accordingly, product information such as a product introduction for the mobile communication terminal selected by the user is transmitted to the user terminal 100 through the N-screen, so that the user can check the contents of the goods of interest while watching the drama.

At this time, the user terminal 100 is connected to the advertisement server 200, the physical situation information acquisition unit 210 obtains various information about the terminal of the user and stores it in the user DB 280, the execution information The acquisition unit 220 stores, in the user DB 280, drama information that the user is currently watching through the terminal 100, and information about a product that the user has expressed interest. As described above, when the information is stored by the physical situation information acquisition unit 210 and the execution information acquisition unit 220, the fusion information generation unit 230 fuses the information and the user's past history information into hybrid information. Then, it is stored in the user DB (280). Through this, not only what product the current user is interested in, but also product information, etc., which has expressed interest in the past is collectively stored, and based on this, the advertisement content extracting unit 250 may allow the user to select a specific location. If so, it is possible to easily extract the advertising content that can lead to a purchase.

Subsequently, when the user moves out of the smart space and moves to a specific outdoor space, for example, Gangnam, the location information acquisition unit 240 based on the GPS information from the mobile communication terminal 300 of the user, Get current location information. Subsequently, the advertisement content extractor 250 searches the user DB 280 to extract the hybrid information, that is, information expressed by the user and past experience information, and based on the acquired location information, the current user. Shop information related to the product of the location is located by searching the advertising content DB (290) to extract. The extracted store information includes various information that a user considers when purchasing a product, such as information related to a product, a store location, and seller information. Subsequently, the advertisement content converter 260 searches the user DB 280 to obtain information acquired by the physical contextual information acquisition unit 210, that is, the power, memory, bandwidth, resolution attributes, etc. of the user's mobile communication terminal. The information is extracted, and based on the information, the advertisement content extracted by the advertisement content converter is compressed to be transmitted to the user's terminal in a short time, and converted to be suitable for the screen resolution of the terminal. As such, the advertisement content transmission unit 270 transmits the converted advertisement content to the mobile communication terminal 300 of the user, thereby enabling the user to utilize the corresponding advertisement content through his terminal. In this case, since the transmitted advertisement content is not about a product which is not of interest at all, the user can actively use it for the purchase of the corresponding product.

Although the present invention has been described above with reference to preferred embodiments, it should be understood that the present invention is not limited to the above embodiments. The above embodiments can be modified / modified in various ways within the scope of the following claims, and all of them fall within the scope of the present invention. Accordingly, the invention is limited only by the claims and the equivalents thereof.

100: N-screen capable terminal
200: ad server
210: physical situation information acquisition unit
220: execution information acquisition unit
230: convergence information generation unit
240: location information acquisition unit
250: advertising content extraction unit
260: advertising content conversion unit
270: advertising content transmission unit

Claims (10)

On the basis of the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, only the merchandise related information expressed by the user at the current location of the user's outdoor location is provided, An N-screen based mobile ad server that leads to a purchase of the product.
A physical situation information acquisition unit installed or provided in an indoor space of the user and connected to at least one user terminal supporting n-screen through a wired / wireless communication network, and configured to acquire information of the terminal;
An execution information acquisition unit configured to acquire execution information about a job currently performed by a user through a program or application currently used by the terminal, wherein the execution information is a job currently performed by the user through the terminal; The execution information acquiring unit, including information about a type of information, information about a broadcast program being watched, user selection information on a PPL product linked to the broadcast program, and information on the corresponding product;
A user DB including information acquired by the physical state information acquisition unit and the execution information acquisition unit, wherein the user DB includes, in addition to the terminal information and execution information, items for which the user has expressed contents and interests used in the past. The user DB including experience information including a search history;
A convergence information generation unit configured to fuse terminal information, execution information, and experience information stored in the user DB into one information, convert the hybrid information into hybrid information, and store the information in the user DB;
A location information acquisition unit configured to acquire location information from a mobile communication terminal among the one or more terminals and store the location information in the user DB when the user moves out of the indoor space;
When a user watches a broadcast program using one of the N-screen supporting terminals, a product that matches the experience information included in the hybrid information stored in the user DB among the information of the product displayed in the broadcast program being watched. Extract the information of the information, and transmit the information to the user's terminal other than the terminal that is watching the broadcast program, and when the location information of the user is obtained by the location information acquisition unit, information of a plurality of products, store information, A content extraction unit configured to retrieve a content DB including seller information and the like, and extract information about a store near the user's location where the user sells the PPL product that the user expresses and selects while watching a broadcast program;
N-screen based mobile advertising server comprising a. The method of claim 1, wherein the terminal information includes information on power, memory, bandwidth, and resolution of the terminal, and the server compresses the information extracted by the content extraction unit to be transmitted to the user's mobile terminal in a short time. And a content converting unit converting the information according to the terminal screen, based on the terminal information. The N-screen-based mobile advertising server according to claim 1 or 2, wherein the information extracted by the content extraction unit includes details of the PPL product, discount information, sales place information of the corresponding product, and seller information. The Nscreen-based mobile advertising server according to claim 1 or 2, wherein the one or more terminals include an IPTV, a tablet PC, and a smartphone supporting n-screen. On the basis of the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, only the merchandise related information expressed by the user at the current location of the user's outdoor location is provided, A mobile advertising method using an N-screen-based mobile ad server that leads to the purchase of the product,
A terminal information acquisition step of acquiring or installing information provided in at least one user terminal installed or provided in an indoor space of the user and accessible to the advertisement server through a wired / wireless communication network and supporting n-screen;
Acquiring execution information about a task currently being performed by a user through a program or application currently used by the terminal, wherein the execution information is displayed on the type of the task currently being performed by the user through the terminal. The execution information acquiring step, which includes information on a broadcast program, information on a user's selection of a PPL product linked to the broadcast program, and information on the corresponding product;
Storing the obtained terminal information and execution information in a user database, wherein the user database includes a search record for contents used by the user and products expressing interest in addition to the terminal information and execution information; The storing step comprising information;
Fusing terminal information, execution information, and experience information stored in the user database into one piece of information, converting the information into hybrid information, and storing the information in the user database;
When the user is watching a broadcast program using the terminal, the product information that matches the experience information included in the hybrid information stored in the user database is extracted from the product information displayed in the broadcast program being watched. Transmitting to a terminal of a user other than the terminal watching the broadcast program;
Obtaining location information from a mobile communication terminal among the one or more terminals, and storing the location information in the user database when the user moves out of the indoor space;
When the location information of the user is acquired, the content database including information of a plurality of products, store information, seller information, and the like is searched to sell the PPL product that the user expresses and selects during the broadcast program viewing. Extracting store information near your location
N-screen-based mobile advertising method comprising a. The method of claim 5, wherein the terminal information includes information on the power, memory, bandwidth and resolution of the terminal, and compresses the information extracted through the extraction step to be transmitted to the user's mobile communication terminal in a short time, the terminal information And a content conversion step of converting the information according to the terminal screen. The method of claim 5 or 6, wherein the information extracted through the extracting step comprises the details of the PPL product, discount information, selling place information and seller information of the product, characterized in that the N-screen-based mobile advertising method. On the basis of the user context information acquired in the user's indoor space and the location information acquired in the user's outdoor space, only the merchandise related information expressed by the user at the current location of the user's outdoor location is provided, A computer-readable recording medium recording a program installed in an N-screen-based mobile advertising server that leads to purchase of the product,
(a) a command installed or provided in the indoor space of the user and programmed to acquire information of one or more user terminals that are accessible to the advertisement server through a wired / wireless communication network and support n screen, wherein the terminal information is a terminal; Including information of power, memory, bandwidth, and resolution of the command;
(b) a command programmed to acquire execution information on a task currently being performed by a user through a program or application currently using the terminal, wherein the execution information is a task currently performed by the user through the terminal. The type of information, information about the broadcast program being viewed, selection information of the user on the PPL product linked to the broadcast program, and information on the corresponding product;
(c) a command programmed to store the information obtained by the commands (a) and (b) in a user database, wherein the user database expresses the content and interests used by the user in addition to the terminal information and execution information. The instruction includes experience information including a search history for a product;
(d) instructions programmed to fuse terminal information, execution information, and experience information stored in the user database into one information, convert the information into hybrid information, and store the information in the user database;
(e) when the user is watching a broadcast program using the terminal, information of a product that matches the experience information included in the hybrid information stored in the user database among the information of the product displayed in the broadcast program being watched; Extracting and transmitting the extracted program to a terminal of a user other than the terminal watching the broadcast program;
(f) a command programmed to acquire location information from a mobile communication terminal among the one or more terminals and store the location information in the user database when the user moves outside the indoor space;
(g) when the user's location information is acquired, the content database including information of a plurality of products, store information, seller information, and the like is searched to select the PPL product which the user expresses and selects while watching a broadcast program. Instructions programmed to extract store information near the selling user's location;
(h) a command programmed to compress the extracted information to be transmitted to the user's mobile communication terminal within a short time, and convert the information according to the terminal screen based on the terminal information;
Readable recording medium. The computer-readable recording medium of claim 8, wherein the extracted information includes details of the PPL product, discount information, sales place information of the corresponding product, and seller information. The computer readable recording medium of claim 8, wherein the one or more terminals include an IPTV, a tablet PC, and a smartphone that support N-screen.

Images