CN110533472B - Multi-screen advertisement playing system and method - Google Patents
Multi-screen advertisement playing system and method Download PDFInfo
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- CN110533472B CN110533472B CN201910812940.3A CN201910812940A CN110533472B CN 110533472 B CN110533472 B CN 110533472B CN 201910812940 A CN201910812940 A CN 201910812940A CN 110533472 B CN110533472 B CN 110533472B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
Abstract
A multi-screen advertisement playing system and method comprises a plurality of advertisement screens and a server; the advertisement screen is provided with a main control chip and a first wireless communication unit; the server is provided with a storage unit, the storage unit comprises an advertisement file, the server also comprises an advertisement setting unit, and the advertisement setting unit comprises a terminal selection unit and an advertisement file setting unit. The invention realizes the uniform setting of the contents of a plurality of advertisement screens through the setting of the server.
Description
Technical Field
The present invention relates to the field of advertisement playing, and more particularly, to an advertisement playing system and method in a scene with multiple display screens.
Background
The gradual innovation of scientific technology drives the rapid development of the advertising media industry, the LED display screen is used as a main carrier of the outdoor advertising media in the 21 st century, richer expression forms are provided for outdoor advertising, and the display mode of the media industry is more creative and more attractive along with the continuous development of the display industry.
Under the prior art, the advertising screen is various in form, and an outdoor LED grating screen, an LED creative splicing modeling screen, a naked eye 3D display screen, an intelligent interactive liquid crystal screen and the like are provided.
In order to increase revenues, a plurality of indoor scenes can be provided with a plurality of display screens, but the plurality of display screens independently display different advertisements respectively, and the plurality of display screens are independent of each other and lack of interaction.
Therefore, the problems of the prior art are to be further improved and developed.
Disclosure of Invention
The object of the invention is: in order to solve the problems in the prior art, the present invention provides a multi-screen advertisement playing system, which can uniformly set a plurality of advertisement screens, and is convenient for managing the advertisement screens.
The technical scheme is as follows: in order to solve the technical problem, the invention provides a multi-screen advertisement playing system, which comprises a plurality of advertisement screens and a server, wherein the server is arranged in the advertisement screens;
the advertisement screen is provided with a main control chip and a first wireless communication unit; the server is provided with a storage unit, the storage unit comprises an advertisement file, the server also comprises an advertisement setting unit, and the advertisement setting unit comprises a terminal selection unit and an advertisement file setting unit.
The multi-screen advertisement playing system further comprises a camera device, wherein the camera device records videos of users entering the multi-screen playing field to obtain video files, and sends the video files to the storage unit of the server.
The multi-screen advertisement playing system is characterized in that the storage unit of the server further comprises a product picture file.
The multi-screen advertisement playing system is characterized in that the server further comprises a feature extraction unit, and the feature extraction unit comprises an advertisement feature extraction module, a user feature extraction module and a product feature extraction module; the advertisement matching unit comprises an advertisement triggering module and an advertisement synthesizing module.
The multi-screen advertisement playing system is characterized in that the advertisement feature extraction module is used for extracting the outline and the product features of characters in the advertisement; the user feature extraction module is used for extracting the outline and the body features of the user from the video file.
The multi-screen advertisement playing system is characterized in that the user characteristic extraction module synchronously extracts the outline, the body characteristic and the touch product characteristic of a user in real time.
The multi-screen advertisement playing system is characterized in that the advertisement triggering module monitors user physical characteristics and touch product characteristics extracted in real time, and when the two characteristics are matched with the stored product characteristics and the physical characteristic database, the advertisement synthesizing module is started.
The multi-screen advertisement playing system is characterized in that the advertisement synthesizing module extracts a user outline from the video file to replace an advertisement character outline in the advertisement.
A multi-screen advertisement playing method is applied to a plurality of advertisement screens, wherein a server selects an advertisement screen needing to play an advertisement through a terminal selection unit; and selecting a corresponding advertisement file from the storage unit and sending the corresponding advertisement file to a corresponding advertisement screen for displaying.
The multi-screen advertisement playing method further comprises the following steps:
acquiring a video file of a user through a camera device; synchronously extracting the outline characteristics, the body characteristics and the touch product characteristics of the user from the video file; when the extracted user physical characteristics and touch product characteristics are matched with the stored product characteristics and physical characteristic database, starting advertisement synthesis; and replacing the advertisement figure outline with the user outline and displaying the user outline on an advertisement display screen.
(III) the beneficial effects are as follows: the invention provides a multi-screen advertisement playing system and a multi-screen advertisement playing method, wherein the unified setting of a plurality of advertisement screen contents is realized through the setting of a server, an advertisement synthesis module of the system further extracts user outlines from a user video file and selects the advertisement figure outlines which are closest to the advertisement figure outlines in a replacement advertisement.
Drawings
FIG. 1 is a schematic structural diagram of a multi-screen advertisement playing system according to the present invention;
fig. 2 is a flowchart of a multi-screen advertisement playing method according to the present invention.
Detailed Description
The present invention will be described in further detail with reference to preferred embodiments, and more details are set forth in the following description in order to provide a thorough understanding of the present invention, but it is apparent that the present invention can be embodied in many other forms different from the description herein and can be similarly generalized and deduced by those skilled in the art based on the practical application without departing from the spirit of the present invention, and therefore, the scope of the present invention should not be limited by the contents of this detailed embodiment.
The drawings are schematic representations of embodiments of the invention, and it is noted that the drawings are intended only as examples and are not drawn to scale and should not be construed as limiting the true scope of the invention.
The invention provides a multi-screen advertisement playing system which comprises a plurality of advertisement screens, wherein each advertisement screen is provided with a main control chip and a first wireless communication unit, each first wireless communication unit comprises a 4G communication chip and a 5G communication chip, and the communication modes are not limited here. The advertisement playing system also comprises a server connected with the main control chip.
The server may set a storage unit including an advertisement file, and may further include an advertisement setting unit including a terminal selection unit and an advertisement file setting unit. The server selects the advertisement screen needing to play the advertisement through the terminal selection unit, can select the physical address (MAC address) of the advertisement screen or the serial number of the advertisement screen, selects the corresponding advertisement file from the storage unit after selecting the advertisement screen, and sends the advertisement file to the corresponding advertisement screen for displaying, thereby realizing the uniform setting of the contents of the plurality of advertisement screens.
The multi-screen advertisement playing system is suitable for scenes needing product recommendation, such as clothing stores, ornament stores, food stores and the like, and can comprise a plurality of advertisement screens with different sizes.
The multi-screen advertisement playing system also comprises a camera device, and the camera device records videos of users entering the multi-screen playing field to obtain video files. The camera device can be independently arranged or integrated on the advertisement screen, and the specific form is not limited. The camera may send the video file to a server where the triggering, matching and composition of the advertisement is performed, a detailed embodiment of which is as follows.
As shown in fig. 1, the server includes a storage unit, where the storage unit includes a video file, an advertisement file, and a product picture file; the system also comprises a feature extraction unit, wherein the feature extraction unit comprises an advertisement feature extraction module, a user feature extraction module and a product feature extraction module; the advertisement matching unit comprises an advertisement triggering module and an advertisement synthesizing module.
The advertisement file comprises characters and products, and the advertisement characteristic extraction module is used for extracting the outlines of the characters and the product characteristics in the advertisements; the user feature extraction module is used for extracting the outline and the body features of the user from the video file. The user feature extraction module synchronously extracts the outline, the body feature and the touch product feature of the user in real time, and the three are synchronous. The advertisement triggering module monitors the user body characteristics and the touch product characteristics extracted in real time, and starts the advertisement synthesizing module when the two characteristics are matched with the stored product characteristics and the body characteristic database. The advertisement triggering module stores a body feature and product feature matching database, the body feature comprises facial features, body fat and thin, height features, age features and the like of a user, and the body feature and the product picture database are correspondingly matched. And triggering the advertisement composition module to start when the product touched by the user is monitored to be in accordance with the user through the video file. Girls and pink dresses, middle aged women and professional garments, and the like.
The advertisement synthesis module extracts the user outline from the video file and selects the advertisement figure outline which is closest to the advertisement figure outline in the replacement advertisement.
The invention sends the synthesized advertisement to the advertisement screen which is directly opposite to the user, namely, the scene is brought into the screen, thereby further improving the experience of the user.
Furthermore, the multi-screen advertisement playing system of the invention also carries out position continuous tracking and product pushing on the user through multi-screen, and after the user enters the scene brought-in screen, if the user is tracked to continue touching the recommended product in the scene brought-in screen, the recommended product picture list can be played at the position of the advertisement screen adjacent to the recommended product, namely, the display of the experience recommended screen is realized.
Finally, after the user selects a product, the display screen nearest to the user can be switched to the user payment screen by touching any one purchase button of the advertisement screen.
The scene bring-in screen, the experience recommendation screen, the user payment screen and the like dynamically change the tracking of the position according to the camera device, so that the association degree between the display position of the advertisement screen and the position of the user is larger.
The multi-screen advertisement playing system provided by the invention is provided with the user behavior tracking unit and the advertisement screen switching unit, and the advertisement screen at the corresponding position is switched in real time according to the user position, so that the user experience is more convenient and faster, and the effect of advertising is more shocking.
The multi-screen advertisement playing method provided by the invention, as shown in fig. 2, comprises the following steps:
step 101, acquiring a video file of a user through a camera device;
step 102, synchronously extracting the outline characteristics, the body characteristics and the touch product characteristics of a user from a video file;
103, when the extracted body characteristics and the touch product characteristics of the user are matched with the stored product characteristics and the body characteristic database, starting advertisement synthesis;
and 104, replacing the outline of the advertisement character with the outline of the user and displaying the user outline on an advertisement display screen.
According to the multi-screen advertisement playing method, the user profile can be brought into the advertisement figure profile when the user touches the product matched with the user profile in real time, the advertisement figure profile is brought into the screen to be played and displayed in the scene, and the shocking effect of the advertisement is increased.
Furthermore, according to the multi-screen advertisement playing method, after the user plays the scene brought-in screen, the user is identified to continuously touch the product in the scene brought-in screen, and then the recommended product is played on the display screen which is right opposite to the user or the position closest to the user according to the position of the user, wherein the display screen is an experience recommended screen.
After the user selects the commodity, the advertisement screen closest to the user can be switched to the user payment screen by triggering the purchase button on any advertisement screen.
The multi-screen advertisement playing system and the multi-screen advertisement playing method can perform real-time switching according to different user experience, selection and purchasing stages; in addition, the advertisement playing system provided by the invention can bring the user outline into the advertisement figure outline, thereby improving the user experience and effectively increasing the impact effect of the advertisement.
The above description is provided for the purpose of illustrating the preferred embodiments of the present invention and will assist those skilled in the art in more fully understanding the technical solutions of the present invention. However, these examples are merely illustrative, and the embodiments of the present invention are not to be considered as being limited to the description of these examples. For those skilled in the art to which the invention pertains, several simple deductions and changes can be made without departing from the inventive concept, and all should be considered as falling within the protection scope of the invention.
Claims (4)
1. A multi-screen advertisement playing system comprises a plurality of advertisement screens and is characterized by further comprising a server;
the multiple advertisement screens comprise a scene bring-in screen, an experience recommendation screen and a user payment screen in the same scene;
the advertisement screen is provided with a main control chip and a first wireless communication unit; the server is provided with a storage unit, the storage unit comprises an advertisement file, the server also comprises an advertisement setting unit, and the advertisement setting unit comprises a terminal selection unit and an advertisement file setting unit;
the multi-screen advertisement playing system also comprises a camera device, wherein the camera device is used for recording videos of users entering the multi-screen playing field to obtain video files and sending the video files to a storage unit of the server;
the advertisement characteristic extraction module is used for extracting the outline and the product characteristics of characters in the advertisement; the user feature extraction module synchronously extracts the outline, the body feature and the touch product feature of the user in real time;
the advertisement triggering module monitors the user body characteristics and the touch product characteristics which are extracted in real time, and when the two characteristics are matched with the stored product characteristics and the body characteristic database, the advertisement synthesizing module is started;
the advertisement composition module extracts a user outline from the video file to replace an advertisement figure outline in the advertisement;
the multi-screen advertisement playing system continuously tracks the position of a user and pushes products through multi-screen, tracks the products recommended in the scene brought-in screen when the user enters the scene brought-in screen, and plays a recommended product picture list at the position of an advertisement screen adjacent to the recommended products;
the scene bring-in screen, the experience recommendation screen and the user payment screen dynamically change the tracking of the position according to the camera device;
the multi-screen advertisement playing system is also provided with a user behavior tracking unit and an advertisement screen switching unit, and the advertisement screens at the corresponding positions are switched in real time according to the user positions.
2. A multi-screen advertisement playing system according to claim 1, wherein the storage unit of the server further includes a product picture file.
3. A multi-screen advertisement playing system according to claim 2, wherein the server further comprises a feature extraction unit, the feature extraction unit comprising an advertisement feature extraction module, a user feature extraction module, a product feature extraction module; the advertisement matching unit comprises an advertisement triggering module and an advertisement synthesizing module.
4. A multi-screen advertisement playing method is applied to a plurality of advertisement screens and is characterized in that a server selects an advertisement screen needing to play an advertisement through a terminal selection unit; selecting a corresponding advertisement file from the storage unit and sending the corresponding advertisement file to a corresponding advertisement screen for displaying;
the multiple advertisement screens comprise a scene bring-in screen, an experience recommendation screen and a user payment screen in the same scene; acquiring a video file of a user through a camera device; synchronously extracting the outline characteristics, the body characteristics and the touch product characteristics of the user from the video file; when the extracted user physical characteristics and touch product characteristics are matched with the stored product characteristics and physical characteristic database, starting advertisement synthesis; replacing the advertisement figure outline with the user outline and displaying the user outline on an advertisement display screen;
the multi-screen advertisement playing system continuously tracks the position of a user and pushes products through multi-screen, tracks the products recommended in the scene brought-in screen when the user enters the scene brought-in screen, and plays a recommended product picture list at the position of an advertisement screen adjacent to the recommended products;
the scene bring-in screen, the experience recommendation screen and the user payment screen dynamically change the tracking of the position according to the camera device;
the multi-screen advertisement playing system is also provided with a user behavior tracking unit and an advertisement screen switching unit, and the advertisement screens at the corresponding positions are switched in real time according to the user positions.
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