KR20070018466A - Intelligent dynamic market data collection and advertising delivery system - Google Patents

Abstract

Intelligent dynamic market data collection system that accurately and effectively targets the right users based on the market data collected. After collecting or analyzing market data, appropriate advertisements or other marketing sanctions are sent to individual users. Market data collection and advertisement delivery may be continuously, automatically scheduled, or periodically updated or transmitted. The system can allow the collection and analysis of large amounts of data. The data includes, for example, Internet Protocol (IP) numbers, user records, voting records, viewing records, scheduling records, evaluation records, purchase records, current web pages, web browsing records, current program identification, and user account information. Since the user's Internet Protocol (IP) indicates their location, local advertising is easily achieved. Therefore, only suitable advertisements are sent to the user, resulting in increased effectiveness.

Intelligent dynamic market data collection system, market data, advertising

Description

Intelligent dynamic market data collection and ad delivery system {INTELLIGENT DYNAMIC MARKET DATA COLLECTION AND ADVERTISING DELIVERY SYSTEM}

1 and 2 are flow charts illustrating an intelligent dynamic market data collection and advertisement delivery system in accordance with an embodiment of the present invention;

3 and 4 illustrate an interactive multimedia interface and display incorporating the intelligent dynamic market data collection and advertisement delivery system of the present invention; And

5 is a diagram illustrating an infrastructure of an interactive multimedia system used by an intelligent dynamic market data collection and advertisement delivery system according to an embodiment of the present invention.

* Description of the parts of the main parts of the drawings *

300, 400: interactive multimedia interface

310: multimedia window

320, 420: command bar

330, 440: Information Window

340, 450: chat room area

350, 410: advertising window

400: interactive multimedia interface

460: first multimedia window

430: second multimedia window

510: Interactive Multimedia System

520: core server

541, 542, 543, 544: streaming server

551, 552: encoder

 The present invention relates to a data collection system. In particular, the present invention describes an intelligent dynamic market data collection and advertisement delivery system that allows marketers to more accurately target prospective clients by using the collected data to deliver the appropriate advertisements to the appropriate users.

Traditional marketing consists primarily of print media or television advertisements. Marketing of print media consists of full or partial advertising. Television advertising consists of commercials of various lengths.

As long as print media, such as magazines, tend to focus on a particular topic, we do not recognize that print advertising is very effective in terms of topic width or reader diversity. For example, computer magazines will focus on computers, but the topic will be vast enough to include hardware, software, systems applications, networks, and ergonomics. Advertisements targeting one of these areas are ignored by readers who are not interested in a particular view of the computer. In addition, readers of different demographics avoid ads that do not target their demographic groups.

In addition, since the reader of a print advertisement tends to read the advertisement only once, the advertiser is limited to one chance of getting the reader's attention. If you don't grab the reader's mind, the reader's attention will cause loss of opportunity and waste of money.

Television commercials are placed between program segments during the broadcast. The length of the advertisement can be selected according to need or budget. However, due to the division of programs, many viewers tend to use this time to ignore such advertisements or to rest from watching television.

As described, conventional advertising is ineffective because it cannot target the right user, and because there is usually only one view or no view, there is little chance of success.

Therefore, there is a need for an intelligent dynamic market data collection system that allows marketers to accurately target prospective customers based on the collected data and deliver the right advertisements to the right users.

In order to achieve various advantages and to overcome the shortcomings of the conventional methods in accordance with the objectives of the present invention as implemented and described herein, the present invention collects user's market data to accurately and efficiently target prospective customers. It then provides market data collection systems that intelligently and dynamically provide the right marketing sanctions to the right users.

The intelligent dynamic market data collection system of the present invention utilizes user conversations, interests and habits. In addition, the user's history and account information may be used as market data. Moreover, the user's location is used to provide data.

Using the collected data, marketers can accurately target specific users according to different criteria. For example, the use of a user's Internet Protocol (IP) address indicates the user's location. Therefore, if the user is, for example, in California, only advertisements related to California residents will be sent to the user.

Moreover, because the system of the present invention can access, collect, and analyze data, the advertisement can be transmitted or updated in an intelligent and dynamic manner.

The present invention is used in an intelligent interactive multimedia system that provides various multimedia contents and services to a plurality of users using various platforms. For example, users connect to the Internet, satellite television, cable television, televisions with set top boxes, telecom networks, cordless phones, cellular telephones, local area networks, or other types of networks. Other electronic devices may be used.

The system not only allows the user to enjoy the multimedia content but also to communicate with the multimedia content, thereby increasing the level of pleasure and satisfaction of the participant. As a result, users will participate more often and longer.

Since multiple video and audio signals are streamed in real-time or near real-time, a single display or window can allow a user to conveniently interact with these multiple multimedia signals. The content provider or producer may use an interactive application, for example, when the content producer provides multimedia content, and the user may talk to the other user in multimedia content and in real time.

Channels with specific content or themes such as movies, education, meetings, meetings, and concerts may be provided to the user. Channels can be classified into themes or regions of interest. The user or group of users may participate in an interactive multimedia session and communicate by text messaging, sound, or video signals in real time or near real time. Furthermore, application sharing, synchronized Internet browsing, file distribution and sharing, voting and polling, session recording, shared whiteboards, and chat Many interactions are provided, such as a chat room.

The intelligent dynamic market data collection and advertisement delivery system of the present invention accurately and effectively targets the appropriate user based on the collected market data. After collecting or analyzing market data, appropriate advertisements or other marketing sanctions are sent to individual users. Market data collection and advertisement delivery can be continuously, automatically scheduled, or periodically updated or transmitted. The system can collect and analyze various data. Such data may include, for example, Internet protocol (IP) numbers, user records, voting records, viewing records, scheduling records, rating history, purchase records, current web pages, web browsing records, current program identification identification, and user account information. Since the user's Internet Protocol (IP) indicates their location, local advertising is easily accomplished. Therefore, it causes an increase in effectiveness since only suitable advertisements are delivered to the user.

Various objects of the present invention will become apparent to those skilled in the art after reading the following detailed description of the preferred embodiment.

It will be understood that both the foregoing general description and the following detailed description are exemplary and intended to provide further explanation of the invention as claimed.

The accompanying drawings are included to provide a further understanding of the invention, and are incorporated in and constitute a part of this specification. The drawings illustrate embodiments of the invention and, together with the description, serve to explain the principles of the invention.

Reference will be made in detail to the preferred embodiments of the invention, examples of which are illustrated in the accompanying drawings. Like reference numerals are used to refer to the same or like parts in the drawings and the description.

The intelligent dynamic market data collection system of the present invention accurately and effectively targets the appropriate user based on the collected market data. After collecting or analyzing market data, the marketer can send the appropriate advertisement or other marketing sanctions to the individual user. Since computer systems and networks can be used, information collection and analysis can be achieved quickly and dynamically. Market data can be continuously updated or scheduled. For example, market data and advertisement delivery may be scheduled to occur periodically or when the program changes. In addition, when the user logs in to the multimedia system, the data collection system can be notified and begin processing and delivery.

The system can collect and analyze various data. The data includes, for example, Internet Protocol (IP) numbers, user records, voting records, viewing records, scheduling records, evaluation records, current program identification and user account information.

Internet Protocol (IP) is a unique number consisting of four parts separated by dots, for example 203.69.68.101. Since every machine connected to the Internet has a unique Internet Protocol (IP) number, an examination of that number will identify the user or the user's location.

One part of the Internet Protocol (IP) represents the user's country or region location. Using this location indication, an advertisement that applies only to a particular area will be sent to the user of that area. In addition, the Internet Protocol (IP) range may be set such that any Internet Protocol (IP) included in the range can receive an advertisement.

When a user participates in voting, their voting record may be recorded. For example, if users vote on a question that asks about their favorite hobbies, how they answer can determine what advertisement they will see. For example, if they answered basketball, then an advertisement for basketball jersey may be shown to the user. Differently voting users will receive advertisements that are appropriate for their responses.

The viewing history of the user can also be recorded and analyzed. For example, if a user regularly watches a music concert, an advertisement for music for download or a music CD may be shown. Similarly, a user's scheduling record can be recorded and analyzed.

During or after the program, the user evaluates the multimedia content. This assessment record can also be recorded and analyzed. In addition, current programs or channels can be identified and analyzed.

The user can purchase the item broadcast during the program. The purchase history of the user can be recorded and collected for analysis.

Furthermore, when users subscribe to a multimedia service, they are required to provide certain information. This information may include, for example, gender, age, location, job name, hobbies, name, and the like. By collecting and analyzing this information or portions of this information, intelligent marketing sanctions can be sent to the appropriate user and not to the inappropriate user.

1, which is a flowchart illustrating an intelligent dynamic market data collection and advertisement delivery system according to an embodiment of the present invention.

As shown in FIG. 1, the system 100 begins at 110 and obtains the user's Internet Protocol (IP) number at 120. Thereafter, the user's Internet protocol (IP) is analyzed in step 130 and in step 140 the range of Internet protocols (IP) that the user's Internet protocol (IP) is included is determined. Next, a suitable advertisement based on the Internet Protocol (IP) range is determined in step 150. Conditions for determining the appropriate advertisement may be stored in the database.

After determining the appropriate advertisement, the advertisement is delivered to the user in step 160. If the advertisement is updated continuously, at step 170 the system returns to step 150. If the advertisement is scheduled, in step 180, the system waits until the next schedule update before returning to step 150.

2 is a flowchart illustrating an intelligent dynamic market data collection and advertisement delivery system according to an embodiment of the present invention.

The embodiment shown in FIG. 2 is similar to FIG. 1. However, in this embodiment, the system has a greater width and depth. The system begins at 210 and collects user data at 220. User data may include user records, voting records, viewing records, scheduling records, evaluation records, purchase records, current web pages, web records, current program identification, account information, Internet Protocol (IP), or a combination thereof. have. Account information may include gender, age, location, job name, hobbies, interests and name.

In step 230, the data is analyzed and in step 240 suitable advertisements are determined based on the data. Next, at step 250, a suitable advertisement is delivered to the user. If the advertisement is to be updated continuously, at step 260 the system returns to step 240. If the advertisement is scheduled periodically or for update, the system will wait at step 270 until ready and then return to step 240.

3 shows an interactive multimedia interface and display incorporating the market data acquisition system of the present invention.

As shown in FIG. 3, the interactive multimedia interface 300 includes a multimedia window 310, a command bar 320, an information window 330, a chat room area 340, and an advertisement window 350. Include.

As an example of an application, FIG. 3 illustrates a baseball channel. Multimedia window 310 displays a live or pre-recorded game of a baseball game. In addition, the multimedia window can be resized full-screen for viewing at full size.

Statistical data or other information is provided to the information window 330. In this embodiment, the information includes scores, team statistics, or individual player statistics. Display selection buttons allow the user to easily select what they want to see. In addition, each element of the information may be clicked to scroll or select from beginning to end.

Chat room area 340 allows members to communicate via text message. Members can type their messages in the text entry box. When they finish composing their message, when they press the send button, the message will be displayed in the message window of chat room 340. The contents of the message window can be scrolled from beginning to end using the scroll bar.

Ad window 350 allows a content provider or producer to provide a suitable advertisement for the user. In this baseball example, a suitable advertisement may be for a product related to baseball. More particularly, depending on the collected data, such as location, products associated with a particular user's preferences or records may be displayed.

Other areas, careers, hobbies or options of the user can be obtained by the following interactive tools.

A voting or polling area is provided for the host or user to create a question and for participants to vote. The question can be generated manually or automatically from the questionnaire of the file. As soon as the voting begins, the system can provide results only to the host or show the results to everyone. In addition, the results may be updated and displayed in real time during voting, or recorded and displayed after the voting ends.

This voting area can also be used as a question and answer system. For example, in an educational channel, a host or teacher may submit a question and each user or student may answer their question. The answer can be answered with multiple choices, essays, blanks, and so on. The percentage or number of users who chose each answer can be displayed during the answer or after everyone has answered. The name of the participant who selected the correct answer may be displayed if desired.

In addition, voting or answering records may be maintained for individual users. For example, a series of questions can be submitted by the teacher like a test and test results for individual users can be obtained. Similar to the voting application, the voting record or behavior may be recorded for future application or review.

The chat room area is provided to allow a user to use the chat room or chat area to communicate with other online users. A messaging area is provided to allow a user to communicate directly with a particular user without any other user observing the communication. For example, user A and user B can send text messages back and forth to each other without knowing their conversation or having other authorized users. However, the host has the ability to monitor the messaging if desired. It will be noted that the chat room area and messaging area may be the same area or separate areas.

For the content producer or provider of an advertisement, an advertisement area or window is provided. The content producer or provider may display the advertisement or notifications periodically or continuously. The revenue earned from these advertisements can be used to reduce the cost of producing interactive multimedia content.

In addition, the voting area and the advertising area may work together to allow users to vote on the advertised product or products. Alternatively, the advertisement may be selected based on the voting results. For example, if a question asks a user's favorite hobbies and votes that the user is a sport, a sport-related advertisement may be displayed.

Channel guides are provided for displaying programs or channel guides to allow users to select between channels and to obtain channel information, scheduling, and the like. The channel guide works with the scheduler module to allow the user to easily schedule recording or notification of upcoming events. Channel guides may be classified and displayed by multimedia type, content area, location, interest, popularity, date, and the like. In this way, a user can quickly find, for example, the content of their area of interest or an upcoming event.

A scheduler is provided to remind the user of a time or schedule of live or pre-recorded content. The scheduler allows the user to schedule recordings for future sessions or events. For example, if a live concert is broadcast at a certain time or date, the user may enter the information into the scheduler and the concert will be recorded regardless of whether the user is at broadcast time.

In addition, the scheduler can act as a timer or alarm to provide a user with a notification or alarm when a session approaches. For example, if a network meeting session occurs on a particular date, the scheduler will provide a notification to the user at an interval selected by the user to prepare for the session. The scheduler record can be recorded for the collection system for analysis.

The purchase area allows the multimedia content or products represented on the channel to be purchased quickly and easily. For example, a user may purchase a movie or concert video while watching or after viewing the content. Similarly, products shown, introduced or advertised on the channel can be easily purchased by the user. If desired, purchase records or habits of individuals or groups of users can be obtained. The user can enable or disable this function. The benefit of this feature is that the user can receive similar user recommendations based on their purchase history or pattern. For example, if user A purchases artist B's jazz music CD, the purchase record of another user who purchased artist B's CD may be used to recommend similar artist C to user A. In addition, purchase records may be recorded, collected and analyzed to determine appropriate advertisements to be delivered to the user.

4, which shows another application of the intelligent dynamic market data collection system of the present invention. In this embodiment, a live concert is given as an example of an application.

As shown in FIG. 4, the interactive multimedia interface 400 includes an advertisement window 410, a first multimedia window 460, a command bar 420, a second multimedia window 430, an information window 440, and And a chat room area 450.

In this embodiment, the video of the live concert will now be displayed in the first multimedia window 460. The artist's latest album cover, photo or other advertisement is displayed in the advertisement window 410. The second multimedia window 430 displays the video of the host or another member. Information window 440 displays information about the artist. Members can text or chat with other members and hosts via chat room area 450 during the concert. Various commands and setup options may be selected on the command bar 420.

In this way, various advertisements related to concerts and users can be displayed and purchased.

See FIG. 5, which is a diagram illustrating the infrastructure of an interactive multimedia system used by an intelligent dynamic market data collection and advertisement delivery system in accordance with an embodiment of the present invention.

The infrastructure of the interactive multimedia system 510 used by the present invention is a core server 520 or core servers, multiple streaming servers 541, 542, 543, 544 and at least one encoder 551, 552. Include by default. The multimedia content is streamed from the encoder 551 to the user 561 via the streaming server 541. The core server 520 includes an authentication server 521, a master server 522, a web server 523, and a database 524. The authentication server 521 is for checking the authenticity of the user. The user must pass an authenticity check before they connect to the streaming server. The master server 522 is for redirecting a user to a particular streaming server based on a policy defined for the master server 522. The policy determines that the server streams multimedia content to the user. The policy may take into account Internet Protocol (IP) ranges, user information, user accounts, company names, channels, and the like. For example, the policy may be set such that the user's Internet Protocol (IP) indicates the user's location, and a suitable streaming server located close to the user's location may be selected.

Web server 523 provides program information, such as, for example, television program information, to allow a user to select a channel or program. Program information may list program title, producer, storyline, time, date, popularity, or other information. The database 524 stores various data such as user information, account information, policy, web information, and the like. The core server 520 may include a single server or multiple servers. For example, authentication server 521, master server 522, web server 523, and database may be executed on a single server. Alternatively, each may be a separate server or a combination of servers.

The firewall 530 is divided into a core server 520 and a streaming server 541, 542, 543, and 544. This increases the level of protection for the core server 520 and reduces the likelihood of attack by hackers.

The streaming server is a plurality of servers 541, 542, 543, 544 configured to stream multimedia content to and from the users 561, 562, 563, 564. By adding more streaming servers, the system can be easily sized to meet the demand for the number of concurrent users. In this way, the load is balanced between the servers and with a number of streaming servers, the server has high utility. To determine whether streaming servers 541, 542, 543, 544 can be used or in use, master server 522 sends heart beat signals to each streaming server 541, 542, 543, 544. Send periodically. The heartbeat signal is, for example, a TCP packet. This allows master server 522 to maintain a list of active servers. Therefore, if the streaming server keeps the wire down to maintain or maintain, the master server 522 will redirect the user to another streaming server based on the limited policy and the list of active servers.

Encoder or encoders 551, 552 encode the multimedia content. They enable real-time streaming and provide various bit rates and resolutions. Depending on the capabilities or environment of the network, the channel may be encoded as low as 56 Kbps for the dial-up link, or may be encoded at a broadband speed such as 1.5 Mbps to provide good quality. Can be. Similarly, the resolution can be selected. For example, the resolution may be set to 160 × 120, 176 × 144, 320 × 240, 352 × 288, 640 × 480 or more. In addition, the frame rate can be adjusted to higher frame rates requiring more bandwidth depending on the bandwidth available. The frame rate can be set, for example, as low as 1 frame per second or as high as 30 frames per second. Furthermore, encoders 551 and 552 use an optimal compression codec that allows real-time or near real-time streams without the need for buffering. This allows the user or broadcaster to talk to the streaming multimedia content in real time or near real time.

Transmission control protocol (TCP) is used to connect the core server 520 and the streaming servers 541, 542, 543, 544. Transmission Control Protocol (TCP) guarantees the delivery of data and ensures that packets are delivered in the same order in which they were sent. User Datagram Protocol (UDP) is a direct method for transmitting and receiving datagrams over an Internet Protocol (IP) network between encoders 551 and 552, streaming servers 541, 542, 543 and 544 and users. used to provide a way). Multicasting can be used to allow delivery of content to selected groups or multiple users. For example, streaming server 543 may include several servers 543 and 544 to multicast to users 563 and 564.

As an example for the application of the intelligent dynamic market data collection and advertisement delivery system, the following scenario is provided. The multimedia producer prepares the multimedia content. Multimedia content can be pre-recorded and live. The multimedia provider creates or aggregates the infrastructure required to distribute the multimedia content. The multimedia producer and the multimedia provider may be the same entity or different entities. The multimedia provider also prepares programming information related to the multimedia content to allow the user to make a program or channel selection.

As soon as the system is achieved, the user can register for the service or subscribe to the service. Their user and account information is stored in a database. After the user has connected with the multimedia provider and entered their access information, their authentication is verified. The user can then access the programming information or guide to select a channel. When the user selects the desired channel, the appropriate streaming server is selected and the multimedia content starts streaming to the user. Because multimedia content is streamed in real time or near real time, the user can talk to the content. There are a variety of ways a user can perform this type of conversation. For example, if the user is connected via the Internet, the user can simply type text into the chat part field of the interface. Depending on the channel, provider, policy or producer, the text may be automatically shown or optionally selected to be shown on a multi-section display. This allows other users to see the sender's description. In this way, all users of the channel can communicate with each other or with the producer in real time. In addition, this allows content producers to adapt their programming according to user feedback or discussion. For example, if the multimedia content is a movie, it will explain or discuss the perspective of the movie to be shown. In another example, if the content is an educational program, such as a class of a particular subject, the user can participate in the lecture like a student by answering a question or question.

In addition to text, the user is provided with video and audio signals along with a microphone and web camera. In this way, users can act as partial content producers. The user can also achieve similar results by using a television with a set top box. Alternatively, the user may use a cellular telephone, such as, for example, a 3G handset, to talk. Depending on the user's device, the conversation may include a short message service (SMS) message, a multimedia message service (MMS) message, a fixed picture, video, and sound. Furthermore, the user can enjoy the acoustic portion of the multimedia content and can talk to the content by using a conventional telephone.

During an interactive multimedia session, a variety of stored data may be stored, such as a user's user record, voting record, viewing record, scheduling record, evaluation record, purchase record, current web page, web record, current program identification, account information, or a combination thereof. Stored, collected and analyzed. After analysis, the system of the present invention sends the appropriate advertisement to the appropriate user based on this various data. Data collection, analysis and advertisement delivery may be performed automatically, dynamically or may be scheduled periodically.

Obviously, various modifications can be made in the above examples. For example, content, number of users, providers, content location, etc. can be changed or adapted as desired.

Those skilled in the art will recognize that various changes and modifications can be made in the present invention without departing from the spirit and spirit of the invention. In view of the foregoing, it is intended that the present invention cover and modify equivalents and variations of the invention provided within the scope of the invention.

Using intelligent dynamic market data collection and ad delivery systems, marketers can accurately target prospective customers and deliver the right ads to the right users based on the collected data.

Claims (10)

In the intelligent dynamic marketing collection and delivery system, Collecting data of the user; Analyzing the data to determine appropriate advertisements for the user; And Delivering the appropriate advertisement to the user. The method of claim 1, And wherein the user's data comprises an internet protocol number. The method of claim 2, The Internet Protocol number indicates the location of the user; And The suitable advertisement is an intelligent dynamic marketing collection and delivery system, characterized in that the advertisement targeted to the user of the Internet protocol range. The method of claim 1, The user's data may include user records, voting records, viewing records, scheduling records, evaluation records, purchase records, current web pages, web records, current program identification, account information, or a combination thereof. Marketing collection and delivery system. The method of claim 4, wherein Intelligent dynamic marketing collection and delivery system, characterized in that the account information of the user includes gender, age, location, occupation name, hobby, interest, name or a combination thereof. The method of claim 1, The requirements for determining the appropriate advertisements are stored in a database. The method of claim 1, Intelligent advertising marketing collection and delivery system, characterized in that the appropriate advertising is updated dynamically, automatically, or periodically. The method of claim 1, And wherein said data is collected dynamically, automatically, or periodically. In the intelligent dynamic marketing collection and delivery system, Obtaining an internet protocol number of a user; Analyzing the internet protocol number to determine the internet protocol range including the internet protocol number; And And delivering the appropriate advertisement to the user according to the internet protocol number range. The method of claim 9, And wherein the user's internet protocol number indicates the user's location.

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