1310163 修正 九、發明說明： 【發明所屬之技術領域】 種智關於—種料方法，更明確的來說，本發明係揭露-^智慧^動4市場行鎖資料f集與廣告傳送方法，可以 人晏露— (marketers)更準確的將適合 ^員 用者資料及傳送廣告給適合之使用者者W作傳蚊叫，藉由_荒集使 【先前技術】 習知的仃射式主要係包含平面媒體(pr i时 media)或電視廣a的方 式。平面媒體行鎖的方式係由全部或部分的商品之行銷廣告所域。電視 廣告仃鎖方式係由不同時間長度的商業廣告所組成。 各種2髓使財如雜，紐應該都著重在特定主題，健康的主題或 重2並不認同平面廣告對他們有很好的效率。例如，電腦雜誌的内容 、沖、錢著重在電腦上’但是在電腦雜諸的内容卻廣泛的刊登包含硬體 此料Γ ^ 機：程㈣⑽mie撕，讀者對於這 二千J豆在電腦雜認内的廣止廿 入的資料你騎，此外崎料職群的讀者更深， 讓廣告之傳送不會在不適合的讀者族群中發送，更^人 的讀者_發送適合的廣告群。 k “針對適合 者僅能在平面制⑽翻刊登在魏，如歧制住讀. 者僅讀则的廣告，此舉 ^ 電M m 力的機會與㈣金錢。 電視商業廣告通常安插在節目告一段落時播放，商業廣 係根據需求或經費來決定。然而商業廣告係在節目主 s又 觀，些商嶋或是在—告-心 上所述’因為傳統的廣告並無針對使用者的特性有效的將適合使用 5 1310163 修正 =傳達給使用者，所以傳統的廣告的實際上效率並不高，且因傳統 …無法成魏得使財青睐，所以只有較少的機會可以成功。 /纽’本發明提供智慧型動態市場行銷資料£集與廣告傳送方法其 係使仃麟人員根據市場行銷_集較目標之潛在客戶，並傳送適當廣 告給適當的使用者。 【發明内容】 為使本發魏解決習知技_缺點，本伽提供—種智慧型動態市場 行銷__告傳妨法，藉由_軸_的絲制者之市場 仃銷資料並能準確與有效地針對潛在的使用者提供適合制者之廣告。 本發明之智慧型_市場铺龍n集方法係_與使财的互動、 使用者興趣與制者嗜好，科，使时賴核個人龍可以作為市場 行銷貝料，更者使用者之所在地係可提供相關資料。 利用荒集而來之資料，行銷人員可準確的將每位使用者依不同的標準 區分。例如’使用者的IP位址係指示使用者的所在地，如果使用者在美國 加州的話’就只有定居住在無加州的區域性廣告會傳送給使用者。 再者，因為本發明之方法能存取、t集及分析資料，且廣告資料可以 智慧式及動態式的傳送或更新。 本發明係應用在智慧型互動式多媒體系統，以利用不同的作業平台提 供寬廣的多媒體内容與服務給複數使用者η列如，使用者能利用網際網路、 衛星電視、有線電視、裝備有機頂盒之電視（televisi〇n equipped…比 top boxes)、電信網路（telecom network)、無線網路（wireless)、行動電 話(cellular phone)、區域網路或其他關於電子設備形式的連線方式。 1310163 . 修正 本發明能讓_料只享受财舰内容，並可與多媒_容進行互 動，如此可增加使用者的樂趣與滿意度，並可增加使用者參與的頻率與使 用的時間。 複數影像及聲音訊號係以即時或近乎即時的方式串流而成，因此，單 -顯示ϋ或視絲允許制者讀地财辦舰錄產生絲1如， 内容提供者或製造者能運賴絲式多雜平台發佈廣告，當内容製造者 提供多媒體内容時，者能與該多媒體内容產生互動，並且即時地與其 ►他使用者互動。 具有特殊内容或主題(themes)的頻道，例如電影、教育、會議、討論 會以及音樂料皆能提供給使用者使I賴能依主題或有興趣的區域予 以歸類。使用者體使用者能參與互動❹媒體的會議並可藉由文字訊 息、即時或近乎即時的影、音訊號進行溝通。再者，還有許多互動方式， 如可應用程式共享、同步戰網路、檔案的發送與共享、選舉投票、會議 s己錄、共旱白板（shared whiteboard)及聊天室。 本發明之智慧型動態市場行鎖資料絲與廣告傳送方法能準確並有效 地依據荒集而來之行銷資料來發送適合使用者之廣告。在策集與分析完所 笼集之行銷資料後，適合使用者之廣告或其他市場行銷素材(〇版 ，keting matenals)將個_傳送給每個使財。此市場行銷資料的荒 集與廣告傳送係可連續的、自_、排定的或週期性的更新與發送。本發 明之方法具有充分的能力Ε集與分析許多的㈣。例如，此些資料可以為 ip位址、使用者歷史、投票歷史、觀看歷史、節目排定歷史、分級歷史、 7 修正 1310163 購物歷史、目前的網頁、網頁瀏覽歷史、現行節目驗證(current program identification)、使用者個人資料等。因為使用着之ip位址係表示使用 者之所在地，區域性的廣告可以輕易的傳送給使用者，因此只有傳送適當 的廣告給使用者才可增加成功的效率。 底下藉由具體實施例配合所附的圖式詳加說明，當更容易瞭解本發明 之目的、技術内容、特點及其所達成之功效。 【實施方式】 本發明的最佳實施例詳細說明如下，其中所舉例子之參考號與圖中所 示號碼相同，請同時參考圖式及說明。 本發明之智慧型動態市場行銷資料蕙集與廣告傳送方法能根據荒集而 來之市場行射_過分析，準確財效轉適合每錢时之廣告或其 他市場行騎材(Qthwketing 分雜每—贿用者。自從 電腦的網際網路功能被大量關用之後，各姆料的絲與分析變得相當 的快速且可被動態地(d卿ically)完成。市場行銷資料可被連續性地更新 或排定’例如’市場行齡料與廣告傳送能排定成週紐地播放或是在節 目更換時。除此之外’當使用者登入多侧統時，本發明之雜集方 法將能夠得知並進行各項服務與傳送。 本發明係有能力蒐集與充分的分析各種不 次^ 』艾貢枓。舉例來說，這些 貝料匕括IP位址、使用者歷史、投票歷史 '觀 八㈣ 鱗歷史、時間表排定歷史、 刀、、及歷史、購物歷史、目前的網頁、網頁劉 者個人資料等。 L史、現行節目驗證、使用 π位址係獨一無二的號碼，其係以點分隔為 4部份所組成 ，如 修正 1310163 203. 69.68.101。每-台電腦連接到網際網路上都會有一個獨一無二的^ 位址，查閱IP位址便可以驗證這位使用者與其所在地。 -部份的IP位址係指出使用者的所在國家或所在地之區域。利用這些 位置指示’ -些僅要求在特定區域傳送之廣告可以將廣告傳送給位於此特 定區域之使用者。除此之外，IP位址可以被設在_ IP範圍之内，若斤位 址係被設定在此IP範圍之内將可以接收到廣告。 當-使用者參加-投票時，該使用者投票的歷史將被紀錄起來。例如， 使用者在-次需蘭使用者之特射好選料投票，賴者投票的回答結 果將會影響到使用者接_的廣告。比方，如果使时選擇的制嗜好是 藍球運動’使用者將會接收到籃球丁恤如㈣川jersey)的廣告。使用 者所接收到的廣告將隨著其選擇的特別嗜好而有所不同。 使用者觀看的歷史也會被鱗τ來並且被分析。例如，如果使用者習 慣性觀賞音樂會，將會顯示有樂τ載與或音樂eD的龄。同樣的，使 用者的排定歷史(scheduling histGry)也將會被紀錄及分析。 在卽目進彳了中或結束後’可允許使財對多媒㈣雜分級，使用者 對多媒體内容分級的歷史亦會被紀錄及分析。此外，使用者現行之節目或 頻道亦可被確認（identified)及分析。 使用者能卿在節目中所廣告的商品。使用者構買商品的歷史將會被 紀錄及蒐集以用來分析。 再者’當使用者簽署同意此多媒體服務時，須提供下列資料：如性別、 年齡、住址、工作職稱'嗜好、姓名等等。藉由冤集及分析這些全部的資 9 1310163 修正 料或部分的諸，智_市場行鎖素材能將廣告傳送至適合的制者，不 會傳送給不適合之使用者。 第一圖係本發明之智慧型動態市場行銷資料策集與廣告傳送方法之-實施例之流程圖。 "目本發明之秦慧型動態市場行鎖資料葱集與廣告傳送方 法100(以下方法100)下包含下列步驟： 首先進行步驟S110及步驟S120，古土 lnn 方法100開始作業並獲得使用者之 。接著進行步驟·及步咖，分析使用者之IP位址並決定使 τ Μ址轉入之-ίρ範圍。然後進行步獅，依據ίρ範圍決定 、使用者之廣告，这些決定適合廣告的需求係被儲存在一資料庫中。 接適當的廣告之後，再進行步驟_，將這些廣告傳送給使用者。 接續進仃步驟S170，如果狺i康嫿φ如由Λ 、連續更新廣告，職回到步驟S15G重複進行， 這些廣告已被排定，則繼續 他了步⑽’ I魏雜將持續等待直 人廣告财更新，錢再回到步驟咖繼續進行。 第二_她彻_'__細蝴告料方法之另 霄轭例之流程圖。 第„圖第^所示之實施例雖然與與第一圖介紹之實施例有點近似，但是在 第二中之魏例方法的所保護的範圍較第—圖更為寬廣。 本/參考第二圖，本發明之智慧型動態市場行銷資料t集與料傳逆方 之/(以下方法細)從方法咖開始作業，並在步驟_中蒐隼使用者 目闕貝料。制者之資料包含有使时的說明請，其係包含使用者歷 10 修正 1310163 史、投票歷史、觀看歷史、排定歷史、分級歷史、購物歷史、目前的網頁' 網頁瀏覽歷史、現行節目驗證、個人資料、IP位址，或上述任意之結八所 組成者。使用者個人資料包含性別、年齡、住址'工作職稱、嗜好、興趣， 及姓名。 接著進行步驟S230及步驟S240 ’分析使用者之資料並依據使用者之資 料以決定適合使用者之廣告。然後進行步驟％5〇，傳送適合之廣告給使用 者。接續進行步驟S260，如果此廣告被連續的更新，則將會回到步驟s24〇 ; 如果此廣告係需-耕間或魷時間才能更新，此系統方法將如步驟如步 驟S27G所tf特直至準備完成，紐再酬步驟S24Q繼續進行。 第三圖係本發明之智慧型動態市場行銷t料魏與廣告傳送方法應用 在一互動式多媒體界面與顯示之示意圖。 请參照第三圖，互動式多媒體界面3〇〇包含一多媒體視窗31〇、工具列 (⑽瞄d bar) 320、資訊視窗33〇、聊天室區34〇，及廣告視窗卿。’ 如第三_示，係-個剌在介轉球麟_子。乡舰視窗· 係以即時觸的方式或以鱗獅方式播祕球崎。此外，乡媒體視窗 310能放大至全螢幕以呈現最大的觀看範圍。 、 資訊視窗330提供統計之資料或其他的資料，也匕資料舉例如下，包含 比數、團隊戰績資料'球員的個人資料。顯示選擇按鈕的功能可以讓使用 者更容易獲得其所需要的資料。此外，每個在資訊視窗咖的選項皆可點 選或可利用拖曳式捲動控制的方式選擇。 聊天至區340可允許會員藉由文字訊息相互溝通。一會員可以將他所 修正 1310163 要表達的文字輸入在文字輸入區，當會員將其所要輸入之文字輸入完畢， 後即可以按下-輸出鍵將文字輸出，然後所輸出之文字將會顯示在聊天 至區340巾。訊息視窗之内容能藉由—以贼式捲姉(謂u㈣的方 式瀏覽内容。 廣告視窗·允許内容提供者或製造者來提供適當的廣祕使用者。 在^_個棒球頻韻例子巾，能夠適切的提供有關於棒球產品的廣告。更具1310163 Amendment IX, invention description: [Technical field of invention] Kind of wisdom about the method of seeding, more specifically, the invention is disclosed - ^ wisdom ^ 4 market lock data set and advertising transmission method, can People are more likely to (marketers) more suitable for the user information and send advertisements to the appropriate users to make mosquitoes, by the _ waste collection [prior art] the conventional sputum main system Contains the way of flat media (media) or TV a. The way in which the print media is locked is the domain of marketing advertisements for all or part of the merchandise. TV advertising shackles consist of commercials of varying lengths of time. A variety of 2 marrows make money, and New Zealand should focus on specific topics. Healthy topics or Weight 2 do not agree that print ads are very effective for them. For example, the content of computer magazines, rushing, and money are focused on the computer. 'But the contents of the computer are widely distributed, including the hardware. ^ Machine: Cheng (four) (10) mie tear, the reader for the two thousand J beans in the computer miscellaneous The inside of the abundance of the information you ride, in addition to the readers of the Kawasaki group deeper, so that the transmission of advertising will not be sent in the unsuitable reader community, more people's readers _ send appropriate ad groups. k “For the right person, only in the flat system (10) can be published in Wei, such as disguised reading. The only readers read the advertisement, this action ^ electric M m force opportunity and (four) money. TV commercials are usually placed in the program When it is played in a paragraph, the business is determined according to the needs or funding. However, the commercial advertisements are viewed by the main players, some of them are discussed in the advertisements, because the traditional advertisements have no characteristics for the users. Effectively, it will be suitable for use with 5 1310163 correction = to the user, so the traditional advertising is actually not very efficient, and because of the traditional ... can not be favored by Wei, so there are fewer opportunities to succeed. The invention provides a smart dynamic marketing marketing data collection and advertisement transmission method, which enables the Kirin personnel to deliver appropriate advertisements to appropriate users according to the marketing and marketing of the target customers. [Summary of the Invention] Wei solution knowledge _ shortcomings, Benja provides a kind of intelligent dynamic marketing __ spoof, by the _ axis _ silk market marketing information and can accurately and effectively target potential The user provides an advertisement suitable for the maker. The intelligent type of the invention _ market paving n set method system _ interaction with the wealth, user interest and system hobby, section, so that the individual nuclear dragon can be used as marketing In addition, the location of the user can provide relevant information. Using the information from the waste, the marketing staff can accurately distinguish each user according to different criteria. For example, 'user's IP address indicates the user. The location, if the user is in California, 'only regional advertising that is in California-free will be transmitted to the user. Moreover, because the method of the present invention can access, collect and analyze data, and the advertising materials can Intelligent and dynamic transmission or update. The present invention is applied to a smart interactive multimedia system to provide a wide range of multimedia content and services to a plurality of users using different operating platforms. For example, users can utilize the Internet. , satellite TV, cable TV, TV with organic set-top box (televisi〇n equipped... than top boxes), telecommunication network (telecom network), wireless network Wireless, cellular phone, regional network, or other means of connection in the form of electronic devices. 1310163 . Amendment of the present invention allows for the enjoyment of only the contents of the ship and the interaction with the multimedia This can increase the user's fun and satisfaction, and increase the frequency and time of user participation. Multiple images and audio signals are streamed in an instant or near-instant manner, so single-display ϋ or Depending on the silk, the content provider or the manufacturer can use the silk-like multi-platform to publish advertisements. When the content producer provides the multimedia content, the person can interact with the multimedia content. And interact with its ►users on the fly. Channels with special content or themes, such as movies, education, conferences, seminars, and music, can be provided to users to make the theme or interest The regions are classified. User users can participate in interactive media meetings and can communicate via text messages, instant or near-instant video and audio signals. In addition, there are many interactive ways, such as application sharing, synchronization network, file sending and sharing, election voting, meeting s recording, shared whiteboard and chat room. The intelligent dynamic market lock data and advertisement delivery method of the present invention can accurately and effectively transmit advertisements suitable for users according to the marketing information of the waste. After arranging and analyzing the marketing materials collected, the user-friendly advertisements or other marketing materials (〇, keting matenals) will be sent to each of the wealth. This market marketing data collection and advertising delivery can be continuously, self-scheduled, scheduled or periodically updated and sent. The method of the present invention has sufficient capabilities to collect and analyze many (4). For example, such information may be ip address, user history, voting history, viewing history, program scheduling history, rating history, 7 correction 1310163 shopping history, current web page, web browsing history, current program identification (current program identification) ), user profile, etc. Since the ip address used is the location of the user, the regional advertisement can be easily transmitted to the user, so that only the appropriate advertisement can be delivered to the user to increase the efficiency of the success. The purpose, technical contents, features and effects achieved by the present invention will become more apparent from the detailed description of the embodiments and the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The preferred embodiments of the present invention are described in detail below, and the reference numerals in the examples are the same as those shown in the drawings. Please refer to the drawings and the description. The smart dynamic marketing data collection and advertisement transmission method of the invention can be based on the market of the waste market. _ over analysis, accurate financial effect is suitable for advertising every time or other market riding materials (Qthwketing - Bribers. Since the computer's Internet function has been heavily used, the silk and analysis of the materials has become quite fast and can be done dynamically. Marketing data can be continuously Update or schedule 'for example, the market age and advertising transmission can be scheduled to be played weekly or during program replacement. In addition, when the user logs in to the multi-system, the hybrid method of the present invention will The invention is capable of knowing and carrying out various services and transmissions. The present invention has the ability to collect and adequately analyze various kinds of "Agong". For example, these materials include IP address, user history, voting history' View eight (four) scale history, timetable schedule history, knife, and history, shopping history, current web page, web page Liu personal information, etc. L history, current program verification, use π address is unique number, its system The point is divided into 4 parts, such as the amendment 1310163 203. 69.68.101. Each computer connected to the Internet will have a unique ^ address, check the IP address to verify the user and its location. - Part of the IP address indicates the region of the user's country or location. Use these location indications - some advertisements that only require delivery in a particular area can deliver advertisements to users located in this particular area. In addition, the IP address can be set within the _ IP range, and if the address is set within this IP range, the advertisement will be received. When the user participates in the voting, the user's voting history will be It is recorded. For example, if the user votes in the special selection of the user, the result of the vote will affect the user's advertisement. For example, if the choice of the system is The user of the basketball game will receive an advertisement for a basketball shirt such as (four) Chuan jersey. The advertisements received by the user will vary depending on the particular preferences of their choice. The history of the user's viewing will also be scaled and analyzed. For example, if the user learns to watch the concert in inertia, the age of the music or music eD will be displayed. Similarly, the user's scheduling history (scheduling histGry) will also be recorded and analyzed. In the middle of the project, or after the end, it is allowed to classify the financial media (four), and the history of the user's rating of the multimedia content will also be recorded and analyzed. In addition, the user's current program or channel can be identified and analyzed. The user can clarify the items advertised in the program. The history of the user's purchase of the product will be recorded and collected for analysis. Furthermore, when users sign up to agree to this multimedia service, they must provide the following information: gender, age, address, job title 'hobby, name, etc.'. By collecting and analysing all of these funds, the _marketing lock material can deliver the advertisement to the appropriate producer and will not be transmitted to the unsuitable user. The first figure is a flow chart of an embodiment of the intelligent dynamic marketing marketing data collection and advertisement transmission method of the present invention. "The Qin Hui type dynamic market row lock data onion set and advertisement transmission method 100 (the following method 100) of the present invention comprises the following steps: First, step S110 and step S120 are performed, and the ancient soil lnn method 100 starts the operation and obtains the user. It. Then proceed to the steps and steps, analyze the user's IP address and decide to transfer the τ Μ address into the -ίρ range. Then, the lion is determined according to the ίρ range, the user's advertisement, and the requirements for the decision to be suitable for the advertisement are stored in a database. After receiving the appropriate advertisements, proceed to step _ to deliver the advertisements to the user. Next, in step S170, if the advertisement is continuously updated, the job returns to step S15G, and the advertisements have been scheduled, and then the user continues to step (10) 'I Wei will continue to wait for the direct advertisement The financial update, the money goes back to the step coffee to continue. The second _ she is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Although the embodiment shown in Fig. 2 is somewhat similar to the embodiment described in the first figure, the range of protection of the method in the second embodiment is broader than that of the first figure. In the figure, the smart dynamic marketing marketing material t set of the present invention and the material delivery reverse side / (the following method is fine) start the operation from the method coffee, and in the step _ search the user to see the material. The maker's data includes There is a description of the time, including user history 10 revision 1310163 history, voting history, viewing history, scheduling history, rating history, shopping history, current web page 'web browsing history, current program verification, personal data, IP The address, or any of the above-mentioned eight. The user's personal data includes gender, age, address 'job title, hobbies, interests, and names. Then proceed to step S230 and step S240 to analyze the user's data and use it. The information of the person to determine the advertisement suitable for the user. Then, the step %5〇 is performed, and the appropriate advertisement is transmitted to the user. Then, in step S260, if the advertisement is continuously updated, Going back to step s24〇; if the advertisement is required to be updated, or the time required to update, the system method will continue as in step S27G until the preparation is completed, and the new repayment step S24Q continues. The invention of the intelligent dynamic marketing marketing material and the advertisement transmission method is applied in an interactive multimedia interface and display schematic diagram. Referring to the third figure, the interactive multimedia interface 3〇〇 includes a multimedia window 31〇, a toolbar ((10) Sight d bar) 320, information window 33 〇, chat room area 34 〇, and advertising window qing. ' As the third _ show, the system - a 剌 介 球 球 。 。 乡. In addition, the township media window 310 can be enlarged to the full screen to display the maximum viewing range. The information window 330 provides statistical data or other information, and the data is as follows. Number, team record information 'player's profile. The function of displaying the selection button makes it easier for users to get the information they need. In addition, each option in the info window can be clicked or Use drag-and-drop scrolling control to select. Chat to zone 340 allows members to communicate with each other by text message. A member can input the text he wants to modify 1310163 into the text input area, when the member enters the text he wants to input. After the completion, you can press the - output button to output the text, and then the output text will be displayed in the chat to area 340. The content of the message window can be browsed by the thief-style scroll (called u (four)). Advertising window · Allow content providers or manufacturers to provide appropriate and wide-ranging users. In the case of ^_ baseball genre example, you can provide advertisements about baseball products.
體的來說’依些諸如所在地、特定使用者所偏愛的糊產品歷史等荒 集之資料將會播放出來。 藉由下列互動式工具(interactive t〇〇ls)即可獲取其他如使用者之所 在地、歷史、嗜好或使用者偏愛的東西等資料。 並提供有-選舉或投票區，使主機端或使用者可舉辦一選舉並使參與 者可以技不，此投票可由_财問卷調查表辭動或自動產生。當開始投 票時，系财法可將投票結果只提供給主機端或是將結果顯示給每—個人 。再者’此結果可隨時更新’並在投票賴即時顯示出來，抑或是在選舉 結束之後再統計並顯示結果。 、、且235亦可用來作為一問答系統 亚且，此投票模 ^ ......甘―敦I頻 道上’主機端或講師可吨出—個問題，且每—侧錢者鱗生可以回艾 他們的答案，此些答射以多選擇、評論、__行。使用者選擇 每-答案的百⑽數量咖答峨每_個域版後公佈出來 ;若需要，選擇正確答案之參與者的使时名卿以被公佈出來。 此外’每個人皆可保留這些投票或回答之歷史。例如，這位講師可以 12 修正 1310163 提出-連㈣問題作制驗’且每個使用者可以獲得其測驗的結果。同樣 地’在技票應用中，投票歷史或行為可被記錄下來，以作為未來的運用 或探討。 聊天至區係允許使用者使用一聊天室或聊天區與其他線上使用者進 行通訊；一訊息區域則用來允許使用者直接與其他使用者直接進行通訊， 而不會讓其他使用者得知此通訊。例如，制者A及使用者β可彼此互相 傳送文字訊息’且其他·者並不轉覺祕傾們對話的娜；然而， 若需要，主機端係具有監減息的能力。值躲意岐，聊天室區及訊息 區域可以為相同的區域或分離的區域。 對於商業廣告内容之生產者或提供者而謂提供—廣告模組内容 生產者或提供者可週期性或長期性的播放其廣告或公告。藉由此廣告收入 賺錢的人可銷生產互動式多媒體内容所需的費用。 此外’ «Μ與廣告區觀結合在—起使得伽者可對廣告產品進 行投票，抑或是，根據投票結果選擇廣告。例如，若—民意調查詢問使用 者喜愛的嗜好，而該制者投票給麵，則__於運動的廣止。 一頻道將係提側來顯示-節目或舰㈣導，以允許使用者選擇 頻道、獲轉«訊、時間料。此頻道料射鱗岐—起工作，以 便使用者可#轉糊織刚_晴。_附糊多媒 體形式、内容、區域、位置、興趣、流行、日解谢組及顯示頻道’ 如此，使时可讀速尋制他财興_區顺切將㈣的事件。 為了協助使时記得現場或讎时_放次數舆時間表，另提供一 13 1310163 修正 時間表，此時縣允許㈣者建立未來會觀事件的記錄時間表。例如， 若有-現場音樂會在-確定的時間或日_放，制者可將此資訊輸入至 =表中，财做财在魏時暇財切，此音料料被記錄下 來0 此外，時間表可作為-定時器或警報器，當—會議即將要開始時 間表會通知或提醒使用者。·，假如―網路會議將於—確定日期發生， 時間表將會定期通知㈣者，續使时準備參加該會議。_表的 可以被紀錄下來給本發明之t集方法以進行分析。 止 一構物區域細嶋丨嫩«蝴在—账财的多媒體 内谷或產品。例如，當使时觀看電影或音樂會之魄時或之後，使用者 可以購買此峨繼晴；嶋，在—舰塊品展示、介幼 _告可㈣提供給錢者莉。㈣要，係可獲人鱗組使用者構 貝的歷史或订為’使用者可能具有或失去此功能。此功能較有利的觀點乃 是使用者可則_目_仙者（沿㈣淑邮）的推薦，其係基 於他們購買的歷史或模式所作的推薦。舉例來說，若使用者靖買—航人b 的爵士音樂0)，其他也購㈣人kGD的制者_w歷錢可用來推薦 、個相似的藝人C給使用者A。再者，這些購該史將被記錄、荒集與分析， 以決定適當的廣告發送給使用者。 第四圖係本發明之智慧型動態市場行銷資料賴與廣告傳送方法之另 應用示意圖。這本實關巾係舉出—現場演唱會顧在本㈣的例子。 請參照第四圖。互動式多媒體界面蝴包含一廣告視窗41〇、—第一多 1310163 修正 媒體視窗460、一:l具列42〇、一第二多媒 铢賵現_ 430 ’―資訊視窗440， 及一聊天室區450。 在本實施例中’第—多媒體視窗働正在播放現場演奏會的節目。在 告視窗410中可展示表演者的最新畫面採訪、相片或其他廣告。第二多 :體視窗播放著主機端或其他會員影像。f訊視窗伽職放有關於 騎的娜料。藉由聊天室區，會員可以與其他的會員及主機端傳 适文字訊息制42_提供各種.之_命令與設定選項 以供選擇。 在此’於此内容中有關演奏會之各種廣告_，仙者可以播放及用 來購買。 第五圖為本發明詳細架構方塊示意圖，其係根據本發明所述之互動式 多媒體系統方法實施例之圖式。Physically, the information on the past, such as the location, the history of the paste products preferred by specific users, will be played out. The following interactive tools (interactive t〇〇ls) can be used to obtain other information such as the user's location, history, hobbies or user preferences. It also provides an election or voting area so that the host or user can hold an election and the participants can do it. This vote can be motivated or automatically generated by the questionnaire. When starting a vote, the system can provide the result of the vote only to the host or display the result to each individual. Furthermore, 'this result can be updated at any time' and displayed immediately in the voting, or after the election is over, the results are displayed. , and 235 can also be used as a question and answer system, and this voting mode ^ ... Gan - Dun I channel on the 'host or lecturer can be out - a problem, and each side of the money You can return to their answers, and these answers are more choices, comments, __ lines. The user selects a hundred (10) number of per-answers to be published after each _ domain version; if necessary, the time-honored name of the participant who selected the correct answer is published. In addition, everyone can keep a history of these votes or answers. For example, the instructor can correct 1313163 to ask for (4) questions to be tested and each user can get the results of their tests. Similarly, in the application of the ticket, the voting history or behavior can be recorded for future use or discussion. Chat to zone allows users to communicate with other online users using a chat room or chat area; a message area is used to allow users to communicate directly with other users without letting other users know about it. communication. For example, the producer A and the user β can transmit text messages to each other's and the others do not recognize the secrets of the secret conversations; however, if necessary, the host side has the ability to monitor interest rates. The value hides, the chat room area and the message area can be the same area or separate areas. Provided for producers or providers of commercial content - advertising module content producers or providers may play their advertisements or announcements periodically or permanently. Those who make money from this advertising revenue can sell the cost of producing interactive multimedia content. In addition, 'the combination of the Μ and the advertising area view enables the gambler to vote on the advertising product, or to select an advertisement based on the voting result. For example, if the poll asks the user's favorite hobby and the producer votes to the face, then __ is in the motion. One channel will be on the side to display the program or ship (four) guide to allow the user to select the channel, get the message, and the time material. This channel is used to shoot the scales so that the user can turn the paste to just _ clear. _Additional multimedia form, content, region, location, interest, popularity, Japanese thank-you group and display channel' So, so that the time can be read quickly to find his financial _ district shun will (4) event. In order to assist in remembering the timetable or the time-to-time schedule, a 13 1310163 amendment schedule is provided. At this time, the county allows (4) to establish a record schedule for future event observations. For example, if there is a - live concert at - determined time or day _ put, the system can input this information into the = table, Cai Caicai in Wei Shifu cut, this sound material is recorded 0. In addition, The timetable can be used as a timer or an alarm, when the meeting is about to start, the schedule will notify or alert the user. · If the “web conference will be held”, the schedule will be notified regularly (4), and the continuation will be ready to participate in the conference. The _ table can be recorded for the t-set method of the present invention for analysis. The structure of a structure is delicate and delicate. For example, when or after watching a movie or concert, the user can purchase the 峨 晴 晴; 嶋, in the - ship block display, Jie _ _ _ (4) to the money. (4) It is necessary to obtain the history of the user of the human scale group or to order that the user may have or lose this function. A more favorable view of this feature is that the user can recommend it based on the history or pattern of their purchase. For example, if the user buys the jazz music of the airliner b), the other makers who purchase the (4) kGD _w calendar can be used to recommend a similar artist C to the user A. Furthermore, these purchases will be recorded, ruined and analyzed to determine the appropriate advertisement to be sent to the user. The fourth figure is a schematic diagram of another application of the intelligent dynamic marketing marketing data and advertising transmission method of the present invention. This is a real example of a pair of live-offs, as shown in the book (4). Please refer to the fourth picture. The interactive multimedia interface butterfly includes an advertisement window 41〇, a first plurality 1310163 modified media window 460, a: a list of 42 〇, a second multimedia _ 430 '- information window 440, and a chat room District 450. In the present embodiment, the 'multi-media window' is playing a program of a live concert. The latest screen interviews, photos or other advertisements of the performer can be displayed in the window 410. The second most: the body window plays the host side or other member images. The f-window window has a nap about riding. With the chat room area, members can communicate with other members and host-side text messages to provide a variety of commands and setting options. Here, in this content, various advertisements about the concerts, the fairy can be played and used to purchase. Figure 5 is a block diagram showing a detailed architecture of the present invention, which is a diagram of an embodiment of an interactive multimedia system method according to the present invention.
本發明所述之互動式多媒體祕方法⑽包含至少—核心私概器， 520、複數個串流伺服器54卜542、543、544以及至少一編碼器551、脱。 核心伺服器520包括驗言正伺服器52卜主伺服器522、網頁伺服器奶以及 資料庫524 ’驗証飼服器521用於檢查使用者的真實性，使用者必須透過驗 S正伺服器521檢查通過驗證後才能連接串流伺服器；主伺服器522可導引 使用者至最適合的串流伺服器，其係依據主伺服器522所儲存的規則 (Policy)決定使用者至哪一台串流伺服器，規則所考慮的因素有ιρ範圍、 使用者資料、帳號資料、公司名字和頻道等等，例如，規則能以ιρ確定使 用者位置’如此可選定使用者附近的串流伺服器。 15 1310163 修正 網頁伺服器523提供節目資料讓使用者可以選擇頻道及電視節目，如 電視節目資料-樣，幫助制者選擇一個頻道或者節目，節目資料可以是 節目標題、提供者、提要、時間、日期、流行或者其他訊息。資料庫汹 儲存各種資料’例如使用者資料、帳號資料、規則、網頁資料等等。核心 伺服器520包括一伺服器或者數個伺服器，例如驗証伺服器521、主伺服器 522、網頁伺服器523及資料庫524，可分別由一伺服器實現，或者，每一 個伺服器可以是一台單獨的伺服器或者數個伺服器的結合。 一防火牆530將核心伺服器52〇和串流伺服器54卜542、543、544分 隔，可保護核心伺服器520並且降低駭客攻擊的可能。 串流伺服器是由數個串流伺服器541、542、543 ' 544組成，可傳送多 媒體串流往返於使用者56卜562、563、564之間，藉由增加串流饲服器， 可谷易擴充以滿足當時使用者數量的需求，如此，網路負荷可在串流伺服 器之間平均分配以取得平衡，由於使用多個串流伺服器使其具有較高的可 利用性。為了確定哪些串流伺服器54卜542、543、544是可提供服務或者 疋線上可用的，主伺服器522週期性地對每一個串流伺服器541、542、543、 544傳送心跳信號（heart beat signal)’心跳信號是使用傳輪控制協定 (TCP)封包與與串流伺服器54卜542、543、544溝通，透過這個方式允 許主伺服器522取得可服務的串流伺服器清單，因此，串流伺服器故障或 者伺服器離線實施保養維護，主伺服器522將依照確定的規則導引使用者 至其它可用之串流伺服器。 使用者一編碼器或多個編碼器551、552可將多媒體内容進行編碼，他 16 1310163 修正 們也可即時使㈣料流並且提供各種各樣的位元傳鮮和解析度，依照 網路的I力或械，触可能胁較㈣觀連接腸ps或者較高的寬頻 速度’例如1. 5Mbps以提供良好傳輪品質；相同地，解析度亦可被選擇， 例如，解析度可能被調整到⑽χ⑽、176χ 144、施·職娜、 _x 480或者更同’另外，畫面速率（F_她）可能依據可用的頻寬 作調整晝面速率愈快則需要更多的頻寬，例如，畫面速率最低可能被調 整㈣1個畫面或向至每秒3〇個晝面，而且，編碼器⑹、舰利用最 佳之屢縮編/解碼器以產生即時或者近似即時的多媒體串流而無緩衝的需 要、可使使用者或者廣播電台在即時或者近似即時多媒體内容中產生互 動的功能。 傳輸控制協定（TCP)用來連結核心祠服器52〇和串流飼服_，傳 輸㈣協定保«料的傳送且保證封__购_與接收。使用 者資料訊息協定_或傳輸控制協定⑽）使得 流飼服器抝、542、543、544以及使用者之門^ 串 〜 賴者之間1夠在IP網路上直接傳送 資料封包。多址傳送⑽ti⑽ing)可允許把内容傳送到__被選擇的群 組或者數個使用者，例如，串流飼服器543可包括數個伺服器543、544以. 多址傳送給使用者563和564。 判此市場行銷與廣告傳送方法之—朗範例將詳細 幻夕媒體生產者準備多媒體内容，多媒體内容可能是預先記錄 或者可能是現場即時的…個多雜提供者建立顿合分發多媒體内容所 需的方_，多舰生產者和多_供者可能是烟_或者是不 1310163 修正 同的實體’多媒體提供者也準備關於多媒_容_道資料幫助使用者製 作節目或者選擇頻道。The interactive multimedia secret method (10) of the present invention comprises at least a core private device, 520, a plurality of streaming servers 54, 542, 543, 544 and at least one encoder 551. The core server 520 includes an authentication server 52, a server server 522, a web server milk, and a database 524. The verification server 521 is used to check the authenticity of the user. The user must pass the verification server 521. After checking, the serial server can be connected; the main server 522 can guide the user to the most suitable streaming server, which determines the user to which according to the rule stored by the main server 522. Streaming server, the factors considered by the rule are ιρ range, user data, account data, company name and channel, etc. For example, the rule can determine the user location by ιρ so that the streaming server near the user can be selected. . 15 1310163 The modified web server 523 provides program material for the user to select a channel and a television program, such as a television program material, to help the maker select a channel or program. The program material may be the program title, provider, feed, time, Date, popularity or other message. Database 汹 Store various materials such as user data, account data, rules, web pages, and more. The core server 520 includes a server or a plurality of servers, such as a verification server 521, a main server 522, a web server 523, and a database 524, respectively, which may be implemented by a server, or each server may be A single server or a combination of several servers. A firewall 530 separates the core server 52 from the stream server 54 542, 543, 544 to protect the core server 520 and reduce the likelihood of hacking attacks. The streaming server is composed of a plurality of streaming servers 541, 542, 543 '544, which can transmit multimedia streams to and from the user 56 562, 563, 564, by increasing the serial feeding device. Gu Yi expanded to meet the needs of the number of users at the time, so that the network load can be evenly distributed among the streaming servers to achieve balance, because of the high availability due to the use of multiple streaming servers. In order to determine which stream servers 54 542, 543, 544 are available for service or available on the line, the primary server 522 periodically transmits a heartbeat signal to each of the stream servers 541, 542, 543, 544 (heart) Beat signal) The heartbeat signal is communicated with the streaming server 54 542, 543, 544 using a transport control protocol (TCP) packet, in this way allowing the primary server 522 to obtain a list of serviceable streaming servers, thus The serial server fails or the server performs maintenance offline, and the primary server 522 will direct the user to other available streaming servers in accordance with certain rules. The user-encoder or encoders 551, 552 can encode the multimedia content, and the 16 1310163 amendments can also instantly (4) stream and provide various bit-transmission and resolution, according to the network. I force or mechanical, touch may threaten (four) view connect intestinal ps or higher broadband speed 'for example, 1.5 Mbps to provide good transfer quality; similarly, the resolution can also be selected, for example, the resolution may be adjusted to (10) χ (10), 176 χ 144, Shi Shi Na, _x 480 or more. In addition, the picture rate (F_She) may be adjusted according to the available bandwidth. The faster the rate, the more bandwidth is needed, for example, the picture rate. The lowest possible adjustment is (4) 1 picture or up to 3 frames per second, and the encoder (6), the ship utilizes the best multiple downsizing/decoder to generate instant or near-instant multimedia streaming without buffering, Enables users or broadcasters to interact in real-time or near-instant multimedia content. The Transmission Control Protocol (TCP) is used to connect the core server 52〇 and the stream feed _, to transmit (4) the agreement to ensure the delivery of the material and to guarantee the __ purchase_ and reception. The user data message protocol _ or the transmission control protocol (10) enables the streamer server 542, 543, 544, and the user's door to be able to directly transmit the data packet on the IP network. The multicast (10) ti(10)ing) may allow the content to be transferred to the selected group or users. For example, the serial server 543 may include a plurality of servers 543, 544 for multiple access to the user 563. And 564. Judging this marketing and advertising delivery method - the Long sample will detail the multimedia producers to prepare multimedia content, the multimedia content may be pre-recorded or may be live on-the-fly... a multi-mix provider needs to establish the multimedia content needed to distribute the multimedia content Party _, multi-ship producers and multi-suppliers may be smoke _ or not 1310163 The same entity is amended. 'Multimedia providers are also preparing about multimedia media to help users make programs or select channels.
一旦方法被建立，使用者能登錄或者簽署獲得服務且使用者和個人資 料會被儲存在㈣雜’錢用者财㈣提供者替並且輸人認證資料 之後他們的真實性若被證實，使用者便能夠取得節目資料或節目導引以 選擇頻c胃伽者已經選擇舰時適合的串流伺服祕被轉，可將多 媒體内容開始串流域用者。_多雜内容是以串流方式即時或者近似 ㈣被傳送’制者能與多聰内容產生互動，制者能有許多方式進行 化種互動作用’例如’如果使用者已經透過網際網路連結，使用者能在電 祕面的聊天畫面敎字輪人’雜各_道提供者、酬、或者生產者 資料’文字能自動出現或者可選擇性地於㈣螢幕畫面出現，這允許其他 使时看猶送人意見，崎财式在這條親上全部個者可彼此之間 即時交換訊息或者與生產者即時通訊，如此，可制容生產者依照使用者 的回饋或討論改變節目，如果那些多媒體内容是電影時，使用者可以在播 放電影的同時表達意見或者討論電影的某方面的内容；在另—個例子中， 如果内容是—個教育節目，如在—個制的學科上的-個種類，使用者可 以作為學生並能透湖或者回答問題方式參加教育課程。 '、字卜本么明可使具有麥克風或網路照像機的使用者提供影像 及聲音訊號傳送，_這種方式，那些使用者能作為部分内容生產者。使 用者也此透錢用n有—個細盒的電視得到她的結果，或者，使 用者能侧，提_電話，例如—個3_產生互_，視使用 18 修正 1310163 者所配備的功能決定’互動作用包括簡訊服務（SMS)訊息、多媒體簡訊服 務（MMS)訊息 '靜態照片、影像及聲音，另外使用者亦能透過使用一部傳 統的電話聽見多媒體内容的聲音部分以產生互動的作用。 在多媒體會議期間，各種不同的資料可以儲存起來，例如，使用者歷 史、投票歷史、觀看歷史'時間表排定歷史、分級歷史、購物歷史、目前 的網頁、網詞覽歷史、現行節目驗證、使用者個人資料或是這些資料的 任意結合等’都可被齡、絲與分析。在分析之後，本發明之系統方法 根據不门之^料|^供適合之廣告給使用者。此些資料都可自動地、動態地 或間隔週期性地蒐集、分析及傳送廣告。 明顯地，關於上述實施例的變化很容易加以改變並據以實施。例如， 多媒體内容、使用者的數目、供應者、提供多雜内容之所在地等等，係 根據所需加以變化或適當的改變。 唯以上所述者’僅為本發明之較佳實補而已，並制來限定本發明 實施之細。故即凡依本發明巾請範騎述之方法、特徵及精神所為之均 等變化或修飾，均應包括於本發明之申請專利範圍内。 【圖式簡單說明】 圖式說明： 第-圖係本發明之智慧型纏市場行啦料聽與廣告傳送方法之一實施 例之流程圖。 第-圖係本發明之智慧鶴態市場行銷:諸賴與廣告傳送方法之另一實 施例之流程圖。 第三圖係本·之智慧魏態市場行姆料脑與廣告傳心法應用在一 修正 1310163 互動式多媒體界面之示意圖。 第四圖係本發明之智慧型動態市場行銷資料蒐集與廣告傳送方法之另一應 用示意圖。 第五圖為本發明詳細架構方塊示意圖，其係根據本發明所述之互動式多媒 體實施例示意圖。 【主要元件符號說明】 圖號說明：Once the method is established, the user can log in or sign the service and the user and personal information will be stored in the (4) miscellaneous 'money user' (four) provider and their authenticity will be verified if the authenticity is verified. It is then possible to obtain the program material or program guide to select the streaming server that has been selected for the frequency c. The user can select the ship to start the streaming server. _ Many miscellaneous content is streamed in real time or approximate (four) being transmitted. The producer can interact with the multi-cognitive content, and the producer can have many ways to interact with the genus 'for example, if the user has already connected through the Internet, The user can display the words in the chat screen of the electric secret surface, and the words can be automatically displayed or selectively displayed on the screen. This allows other time to watch. Judging people's opinions, all of the prosperous people in this family can exchange messages or instant messages with producers, so that producers can change programs according to user feedback or discussion, if those multimedia When the content is a movie, the user can express opinions or discuss certain aspects of the movie while playing the movie; in another example, if the content is an educational program, such as in a discipline Types, users can participate in educational programs as students and can go through the lake or answer questions. ', the word of the book can make users with a microphone or network camera to provide video and audio signal transmission, _ this way, those users can be part of the content producer. The user also uses the n-boxed TV to get her results, or the user can side, mention _phone, for example, a 3_ to generate mutual _, depending on the function used by the 181013 1313163 Decided that 'interactions include SMS (SMS) messages, multimedia message service (MMS) messages, 'still photos, images and sounds, and users can also use the sound of a traditional phone to hear the sound of multimedia content to create an interactive role. . During the multimedia conference, various materials can be stored, for example, user history, voting history, viewing history, schedule history, rating history, shopping history, current web page, web history, current program verification, User profiles or any combination of these materials can be age, silk and analysis. After the analysis, the system method of the present invention provides a suitable advertisement to the user based on the information. All of these materials collect, analyze, and deliver advertisements automatically, dynamically, or at intervals. Obviously, the changes to the above embodiments are easily changed and implemented accordingly. For example, multimedia content, number of users, suppliers, locations where miscellaneous content is provided, etc., are subject to change or appropriate changes as needed. The above description is only a preferred embodiment of the present invention and is intended to limit the practice of the invention. Therefore, any changes or modifications to the methods, features, and spirits of the present invention should be included in the scope of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a flow chart showing an embodiment of a smart type of marketing and advertising method of the present invention. The first figure is a flow chart of another embodiment of the smart crane market marketing of the present invention: the method of relying on and the method of transmitting advertisements. The third picture is a schematic diagram of the interactive multimedia interface of the 1310163. The fourth figure is a schematic diagram of another application of the smart dynamic marketing marketing data collection and advertisement transmission method of the present invention. Figure 5 is a block diagram showing a detailed architectural diagram of the present invention, which is a schematic diagram of an interactive multimedia embodiment in accordance with the present invention. [Main component symbol description] Description of the figure:
200方法 300互動式多媒體界面 310多媒體視窗 320工具列 330資訊視窗 340聊天室區 φ 350廣告視窗 400互動式多媒體界面 410廣告視窗 420工具列 430第二多媒體視窗 440資訊視窗 450聊天室 460多媒體視窗 20 修正 1310163 520核心伺服器 521驗証伺服器 522主伺服器 - 523網頁伺服器 • 524資料庫 530防火牆 540串流伺服器 • 54卜542、543、544串流伺服器 561、562、563、564 使用者 551、552編碼器200 Method 300 Interactive Multimedia Interface 310 Multimedia Window 320 Toolbar 330 Information Window 340 Chat Room Area φ 350 Advertising Window 400 Interactive Multimedia Interface 410 Advertising Window 420 Toolbar 430 Second Multimedia Window 440 Information Window 450 Chat Room 460 Multimedia Windows 20 Fix 1310163 520 Core Server 521 Authentication Server 522 Master Server - 523 Web Server • 524 Database 530 Firewall 540 Streaming Server • 54 Bu 542, 543, 544 Streaming Servers 561, 562, 563, 564 user 551, 552 encoder
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