CN106097040A - Information-pushing method, device and terminal unit - Google Patents
Information-pushing method, device and terminal unit Download PDFInfo
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- CN106097040A CN106097040A CN201610379575.8A CN201610379575A CN106097040A CN 106097040 A CN106097040 A CN 106097040A CN 201610379575 A CN201610379575 A CN 201610379575A CN 106097040 A CN106097040 A CN 106097040A
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- electricity business
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention discloses a kind of information-pushing method, device and terminal unit thereof, wherein this information-pushing method includes: extract merchandise news in current video；Corresponding electric business's sales address is obtained according to merchandise news；Display electricity business's sales address.The method of disclosure embodiment so that user can directly carry out goods browse by terminal unit and buy operation, decreases user and manually carries out the trouble of commercial articles searching from electricity business, thus save the time buying of user, improves Consumer's Experience.
Description
Technical field
It relates to Internet technical field, particularly relate to a kind of information-pushing method, device and terminal unit.
Background technology
Along with popularizing of the development of Internet technology, particularly electricity business, become the important channel of user's shopping.So
And emerging in large numbers along with more and more electricity business, how user selects electricity business carry out purchase and also constitutes puzzlement.Such as, current TV
In often occur that advertisement picture carries out the distribution of commodity, in user is to TV in advertisement picture promote commodity interested
Time, in order to obtain cost performance suitably these commodity, user needs to search according to the key word relevant with this merchandise news
Rope, and carry out commodity purchasing according to each electricity Search Results artificial selection's sexual valence of being provided of business than suitable result.
Summary of the invention
For overcoming problem present in correlation technique, disclosure embodiment provide a kind of information-pushing method, device and
Terminal unit.Described technical scheme is as follows:
First aspect according to disclosure embodiment, it is provided that a kind of information-pushing method, described method includes:
Merchandise news is extracted in current video；
Corresponding electric business's sales address is obtained according to described merchandise news；
Show described electricity business's sales address.
The information-pushing method of disclosure embodiment, by extracting merchandise news, according to merchandise news in current video
Obtain corresponding merchandise sales address, and be shown to user by obtaining corresponding merchandise sales address.Consequently facilitating user passes through
Terminal unit directly carries out goods browse and buys operation, decreases user and manually carries out the fiber crops of commercial articles searching from electricity business
Tired, thus save the time buying of user, improve Consumer's Experience.
In an embodiment of the disclosure, described display described electricity business's sales address includes:
Show the 2 D code information that described electricity business's sales address is corresponding.
In an embodiment of the disclosure, described broadcasting content is broadcasting sound, described display described electricity business market
Location includes:
The link that described electricity business's sales address is corresponding is shown in suspension window.
Disclosure embodiment is by the sales address of multi-form display electricity business, it is simple to user is according to the display of multi-form
Take means of different to carry out obtaining merchandise news, thus further buy operation according to the merchandise news obtained.
In an embodiment of the disclosure, described current video is advertisement, and the described commodity that extract in current video are believed
Breath includes:
Obtain programme, and from described programme, extract ad break；
In described ad break, extract described merchandise news.
In an embodiment of the disclosure, described in described ad break, extract described merchandise news and include:
In described ad break, obtain the arbitrary image frame in described current video；
Described picture frame is carried out image recognition, obtains described merchandise news.
In an embodiment of the disclosure, described in described ad break, extract described merchandise news and include:
In described ad break, obtain the audio-frequency information of described current video；
Described audio-frequency information is carried out speech recognition, obtains described merchandise news.
Disclosure embodiment determines that current video is ad break, operates its extraction carrying out multi-form to obtain business
Product information.Thus the sales address of corresponding electricity business can be obtained more accurately according to the merchandise news obtained.
In an embodiment of the disclosure, the described electric business's sales address bag obtaining correspondence according to described merchandise news
Include:
Multiple electricity business's sales address is obtained according to described merchandise news；
In the plurality of electricity business's sales address, determine target electricity business's sales address according to default factor；
Described display described electricity business's sales address includes:
Show described target electricity business's sales address.
In an embodiment of the disclosure, described default factor includes price, sales volume, positive rating, credit grade, history
Any one in shopping information or combination in any.
Disclosure embodiment obtains corresponding multiple electricity business's sales address according to merchandise news, and determines mesh according to default factor
Mark electricity business's sales address.Thus, better ensure that the interests of user, improve the satisfaction of user.
Second aspect according to disclosure embodiment, it is provided that a kind of information push-delivery apparatus, described device includes:
Extraction module, is configured in current video extract merchandise news；
Acquisition module, is configured to obtain the electric business's sales address meeting correspondence according to described merchandise news；
Display module, is display configured to described electricity business's sales address.
The information push-delivery apparatus of disclosure embodiment, by extracting merchandise news, according to merchandise news in current video
Obtain corresponding merchandise sales address, and be shown to user by obtaining corresponding merchandise sales address.Consequently facilitating user passes through
Terminal unit directly carries out goods browse and buys operation, decreases user and manually carries out the fiber crops of commercial articles searching from electricity business
Tired, thus save the time buying of user, improve Consumer's Experience.
One embodiment of the disclosure, described display module includes:
First display unit, is display configured to the 2 D code information that described electricity business's sales address is corresponding.
One embodiment of the disclosure, described display module includes:
Second display unit, is configured to show the link that described electricity business's sales address is corresponding in suspension window.
Disclosure embodiment is by the sales address of multi-form display electricity business, it is simple to user is according to the display of multi-form
Take means of different to carry out obtaining merchandise news, thus further buy operation according to the merchandise news obtained.
One embodiment of the disclosure, described current video is advertisement, and described extraction module includes:
First acquiring unit, is configured to obtain programme, and extracts ad break from described programme；
First extraction unit, is configured in described ad break, extracts described merchandise news.
One embodiment of the disclosure, described first extraction unit includes:
In described ad break, obtain the arbitrary image frame in described current video；
Described picture frame is carried out image recognition, obtains described merchandise news.
One embodiment of the disclosure, described first extraction unit also includes:
In described ad break, obtain the audio-frequency information of described current video；
Described audio-frequency information is carried out speech recognition, obtains described merchandise news.
Disclosure embodiment determines that current video is ad break, operates its extraction carrying out multi-form to obtain business
Product information.Thus the sales address of corresponding electricity business can be obtained more accurately according to the merchandise news obtained.
One embodiment of the disclosure, described acquisition module includes:
Second acquisition unit, is configured to obtain multiple electricity business's sales address according to described merchandise news；
First determines module, is configured in the plurality of electricity business's sales address, determines target electricity according to default factor
Business's sales address；
Described display described electricity business's sales address includes:
Show described target electricity business's sales address.
In an embodiment of the disclosure, described default factor includes price, sales volume, positive rating, credit grade, history
Any one in shopping information or combination in any.
Disclosure embodiment obtains corresponding multiple electricity business's sales address according to merchandise news, and determines mesh according to default factor
Mark electricity business's sales address.Thus, better ensure that the interests of user, improve the satisfaction of user.
The third aspect according to disclosure embodiment, it is provided that a kind of terminal unit, including the letter of second aspect embodiment
Breath pusher.
Fourth aspect according to disclosure embodiment, it is provided that a kind of terminal unit, including:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Merchandise news is extracted in current video；
Corresponding electric business's sales address is obtained according to described merchandise news；
Show described electricity business's sales address.
Aspect and advantage that the application adds will part be given in the following description, and part will become from the following description
Obtain substantially, or recognized by the practice of the application.
Accompanying drawing explanation
Above-mentioned and/or the additional aspect of the application and advantage are from combining the accompanying drawings below description to embodiment and will become
Substantially with easy to understand, wherein:
Fig. 1 is the flow chart according to the information-pushing method shown in one exemplary embodiment of the disclosure.
Fig. 2 is the flow chart according to the information-pushing method shown in another exemplary embodiment of the disclosure.
Fig. 3 is the structural representation according to the information push-delivery apparatus shown in one exemplary embodiment of the disclosure.
Fig. 4 is the structural representation according to the information push-delivery apparatus shown in another exemplary embodiment of the disclosure.
Fig. 5 is the structural representation according to the information push-delivery apparatus shown in disclosure further exemplary embodiment.
Fig. 6 is the structural representation according to the terminal unit shown in disclosure exemplary embodiment.
By above-mentioned accompanying drawing, it has been shown that the embodiment that the disclosure is clear and definite, hereinafter will be described in more detail.These accompanying drawings
With word, the scope being not intended to be limited disclosure design by any mode is described, but by with reference to specific embodiment being
Those skilled in the art illustrate the concept of the disclosure.
Detailed description of the invention
Here will illustrate exemplary embodiment in detail, its example represents in the accompanying drawings.Explained below relates to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represents same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the present invention.On the contrary, they are only with the most appended
The example of the apparatus and method that some aspects that described in detail in claims, the present invention are consistent.
Below with reference to the accompanying drawings the information-pushing method of disclosure embodiment, device and terminal unit are described.
Fig. 1 is the flow chart according to the information-pushing method shown in one exemplary embodiment of the disclosure.
As it is shown in figure 1, this information-pushing method may comprise steps of:
In step s 110, current video extracts merchandise news.
Wherein, merchandise news can include but not limited to the information such as trade name, model.
In the disclosed embodiments, when current video is advertisement, current video extracts merchandise news.Specifically,
The programme that current video is play can be obtained, and from programme, extract ad break, thus in ad break, extract business
Product information.
As an example, in ad break, obtain the arbitrary image frame in current video, i.e. current video is broadcast
The broadcasting pictures put carries out sectional drawing process, and extracts the key message of institute's map interlinking picture and process operation, right to identify
Answer the merchandise news of commodity.
As another example, in ad break, obtain the audio-frequency information of current video, i.e. in obtaining current video
During the broadcasting sound play, the broadcasting sound that current video is corresponding can be carried out speech recognition, and from playing, sound extract business
Product information.
Wherein it is desired to be understood by, in ad break, it is also possible to obtain arbitrary image frame and the audio frequency letter of current video
During breath, and comprehensively arbitrary image frame and audio information merchandise news, it is not described in detail at this.
In the step s 120, corresponding electric business's sales address is obtained according to merchandise news.
Specifically, after getting merchandise news, multiple electricity business's sales address can be obtained according to merchandise news；Multiple
In electricity business's sales address, determine target electricity business's sales address according to default factor, and aobvious after determining target electricity business's sales address
Show target electricity business's sales address.
It should be noted that factor of presetting in disclosure embodiment includes price, sales volume, positive rating, credit grade, history
Any one in shopping information or combination in any.
As an example, if the factor of presetting is to obtain, from each electricity business, the electric business market that selling price is minimum
Location, then, after the merchandise news in extracting current video, can enter from multiple electricity business according to merchandise news such as trade name
Line search, to obtain the selling price of corresponding goods from multiple electricity business, and selects electricity according to selling price from multiple electricity business
Business's sales address.
The electric business sales address minimum in order to selling price can be selected, after the selling price obtaining multiple electricity business, can
To multiple electricity business merchandise sales price be ranked up, and therefrom select the minimum electric business's sales address of selling price be target electricity
Business's sales address.
As another example, if the factor of presetting be at multiple electric business's sales address according to selling price and credit grade
In determine target electricity business's sales address, from each TV, i.e. select the electric business market that selling price is low and credit grade is high
Location, then scanning for from multiple electricity business according to merchandise news such as trade name, to obtain corresponding business from multiple electricity business
After the selling price of product, it is also possible to obtain the credit grade of multiple electricity business, and according to multiple electricity selling prices of business and credit etc.
Level selects target electricity business's sales address from multiple electricity business.By the selling price of multiple electricity business is carried out with credit grade
In conjunction with, can preferably select the commodity of applicable user and meet the purchasing demand of user, improving user satisfaction.
Such as, the selling price that multiple electricity business are provided can be ranked up, and minimum according to ranking results selling price
At least one electricity business's sales address, and obtain the credit grade of corresponding electricity business, and from the minimum multiple electricity business of selling price
Sales address is selected electric business's sales address that credit grade is high, to obtain the electric business that selling price is minimum and credit grade is high
Sales address is target electricity business's sales address.
It should be noted that the credit grade of electricity business can be the quality with reference to commodity, electricity business's attitude and logistics
The aspects such as speed are considered.
As another example, during obtaining corresponding electric business's sales address according to merchandise news, it is also possible to obtain
Obtain the historical purchase information of user, from multiple electricity business, select electricity business's sales address according to historical purchase information and credit grade.
Can preferably select to be suitable for the electricity with user's request according to the purchasing habits of user by obtaining the history shopping information of user
Business's sales address.Further, while the history shopping information with reference to user, the credit grade of electricity business is combined by optimum that
Household appliances manufacturer is recommended to user, thus meets the purchasing habits of user, improves user satisfaction.
In step s 130, display electricity business's sales address.
So that user directly can carry out commodity purchasing by terminal unit, obtaining the target meeting default factor
After electricity business's sales address, this electricity business's sales address can be shown in current video.
As an example, after obtaining the target electricity business's sales address meeting default factor, generate corresponding Quick Response Code,
And in the currently displayed video of Quick Response Code that will generate, if user is interested in the merchandise news of display in current video, this
Time, user can directly be scanned Quick Response Code by terminal unit and carry out goods browse and/or purchase, thus, simplify looking into of user
Ask step, while improving Consumer's Experience, it is also possible to improve the buying rate of promotion item.
In order to reduce the impact that user is watched current video, as an example, can regard currently displayed for Quick Response Code
The lower section of frequency, such as, can be displayed in the lower left corner or the lower right corner of current video.
As another example, the top of currently displayed for Quick Response Code video such as, can be can be displayed in current video
The upper left corner or the upper right corner.
Wherein, generating Quick Response Code according to address can be achieved by the prior art, and here is omitted.
Alternatively example, after obtaining the target electricity business's sales address meeting default factor, sells target electricity business
Sell address to show in suspension window, in order to user carries out browsing and/or buying operation.Such as, user is watched by webpage
Video, now, directly can show, in blank space or in the suspension window ejected, the link that target electricity business's sales address is corresponding.
Wherein, terminal unit can be but not limited to smart mobile phone, panel computer and wearable smart machine etc.
There is the hardware smart machine of various operating system.
The information-pushing method of disclosure embodiment, by extracting merchandise news, according to merchandise news in current video
Obtain corresponding merchandise sales address, and be shown to user by obtaining corresponding merchandise sales address.Consequently facilitating user passes through
Terminal unit directly carries out goods browse and buys operation, decreases user and manually carries out the fiber crops of commercial articles searching from electricity business
Tired, thus save the time buying of user, improve Consumer's Experience.
Below the information-pushing method of disclosure embodiment is conducted further description.
Fig. 2 is the flow chart according to the information-pushing method shown in another exemplary embodiment of the disclosure.This embodiment
With the video play in television set, and to play content be to be described as a example by picture frame.As in figure 2 it is shown, this information-pushing method
May comprise steps of:
In step S210, determine that current video plays content.
Wherein, play content and can include advertisement and/or program.
In step S220, obtain the programme of television station, and from programme, extract ad break.
During television for play video, after the broadcasting pictures play in obtaining current video, can be by playing
The station symbol of the television station in picture identifies television station, then, obtains the programme of this television station according to the station symbol of television station, and
By programme is analyzed, this television station can be extracted from programme and play the ad break of advertisement.Wide by extracting
Accuse period data and can determine that Commdity advertisement represented in which more accurately period, thus preferably carry out merchandise news
Extraction operation.
In step S230, when determining that current time belongs to ad break, obtain the arbitrary image frame in current video.
In step S240, picture frame is carried out image recognition, obtains merchandise news.
In the disclosed embodiments, after the arbitrary image frame of acquisition, picture frame is carried out image recognition.It is appreciated that
For, current video is carried out shot operation, and again carries out shot operation by image model, and stored with background server
View data mate.If above-mentioned matching operation success, then can obtain the information such as the title of corresponding goods, model.
It should be noted that to accurately provide the user merchandise news, the background server of disclosure embodiment needs
Timing updates the merchandise news business website electric with corresponding picture, model and acquisition that each television station is thrown at ad break
The corresponding information such as commodity price, commodity surplus.
In step s 250, corresponding electric business's sales address is obtained according to merchandise news.
Wherein, obtain corresponding electric business's sales address according to merchandise news and may include that according to merchandise news acquisition multiple
Electricity business's sales address；In multiple electricity business's sales address, determine target electricity business's sales address according to default factor, and determining mesh
Target electricity business's sales address is shown after mark electricity business's sales address.It should be noted that factor of presetting in disclosure embodiment includes
Any one in price, sales volume, positive rating, credit grade, history shopping information or combination in any.
As an example, if the factor of presetting is to obtain, from each electricity business, the electric business market that selling price is minimum
Location, then, after the merchandise news in extracting current video, can enter from multiple electricity business according to merchandise news such as trade name
Line search, to obtain the selling price of corresponding goods from multiple electricity business, and selects electricity according to selling price from multiple electricity business
Business's sales address.
The electric business sales address minimum in order to selling price can be selected, after the selling price obtaining multiple electricity business, can
To multiple electricity business merchandise sales price be ranked up, and therefrom select the minimum electric business's sales address of selling price be target electricity
Business's sales address.
As another example, if the factor of presetting be at multiple electric business's sales address according to selling price and credit grade
In determine target electricity business's sales address, from each TV, i.e. select the electric business market that selling price is low and credit grade is high
Location, then scanning for from multiple electricity business according to merchandise news such as trade name, to obtain corresponding business from multiple electricity business
After the selling price of product, it is also possible to obtain the credit grade of multiple electricity business, and according to multiple electricity selling prices of business and credit etc.
Level selects target electricity business's sales address from multiple electricity business.By the selling price of multiple electricity business is carried out with credit grade
In conjunction with, can preferably select the commodity of applicable user and meet the purchasing demand of user, improving user satisfaction.
Such as, the selling price that multiple electricity business are provided can be ranked up, and minimum according to ranking results selling price
At least one electricity business's sales address, and obtain the credit grade of corresponding electricity business, and from the minimum multiple electricity business of selling price
Sales address is selected electric business's sales address that credit grade is high, to obtain the electric business that selling price is minimum and credit grade is high
Sales address is target electricity business's sales address.
It should be noted that the credit grade of electricity business can be the quality with reference to commodity, electricity business's attitude and logistics
The aspects such as speed are considered.
As another example, during obtaining corresponding electric business's sales address according to merchandise news, it is also possible to obtain
Obtain the historical purchase information of user, from multiple electricity business, select electricity business's sales address according to historical purchase information and credit grade.
Can preferably select to be suitable for the electricity with user's request according to the purchasing habits of user by obtaining the history shopping information of user
Business's sales address.Further, while the history shopping information with reference to user, the credit grade of electricity business is combined by optimum that
Household appliances manufacturer is recommended to user, thus meets the purchasing habits of user, improves user satisfaction.
In step S260, display electricity business's sales address.
So that user directly can carry out commodity purchasing by terminal unit, obtaining the target meeting default factor
After electricity business's sales address, this electricity business's sales address can be shown in current video.
As an example, after obtaining the target electricity business's sales address meeting default factor, generate corresponding Quick Response Code,
And in the currently displayed video of Quick Response Code that will generate, if user is interested in the merchandise news of display in current video, this
Time, user can directly be scanned Quick Response Code by terminal unit and carry out goods browse and/or purchase, thus, simplify looking into of user
Ask step, while improving Consumer's Experience, it is also possible to improve the buying rate of promotion item.
In order to reduce the impact that user is watched current video, as an example, can regard currently displayed for Quick Response Code
The lower section of frequency, such as, can be displayed in the lower left corner or the lower right corner of current video.
As another example, the top of currently displayed for Quick Response Code video such as, can be can be displayed in current video
The upper left corner or the upper right corner.
Wherein, generating Quick Response Code according to address can be achieved by the prior art, and here is omitted.
Alternatively example, after obtaining the target electricity business's sales address meeting default factor, sells target electricity business
Sell address to show in suspension window, in order to user carries out browsing and/or buying operation.Such as, user is watched by webpage
Video, now, directly can show, in blank space or in the suspension window ejected, the link that target electricity business's sales address is corresponding.
Wherein, terminal unit can be but not limited to smart mobile phone, panel computer and wearable smart machine etc.
There is the hardware smart machine of various operating system.
The information-pushing method of disclosure embodiment, by extracting merchandise news, according to merchandise news in current video
Obtain corresponding merchandise sales address, and be shown to user by obtaining corresponding merchandise sales address.Consequently facilitating user passes through
Terminal unit directly carries out goods browse and buys operation, decreases user and manually carries out the fiber crops of commercial articles searching from electricity business
Tired, thus save the time buying of user, improve Consumer's Experience.Disclosure information push-delivery apparatus is described below in detail implement
Example, can be configured to perform disclosure information-pushing method embodiment.For in disclosure information push-delivery apparatus embodiment not
Disclosed details, refer to disclosure information-pushing method embodiment.
Fig. 3 is the structural representation according to the information push-delivery apparatus shown in the disclosure one exemplary embodiment, and this information pushes away
Sending device can pass through software, hardware or both be implemented in combination with, for the ease of describing, following example will be in conjunction with Fig. 3 institute
The apparatus structure schematic diagram shown.With reference to shown in Fig. 3, this information push-delivery apparatus 100 includes: extraction module 10, acquisition module 20 with
And display module 30.
Extraction module 10 is configured in current video extract merchandise news.
Wherein, merchandise news can include but not limited to the information such as trade name, model.
In the disclosed embodiments, in this information push-delivery apparatus, extraction module 10 includes: the first acquiring unit 11 and first
Extraction unit 12.With reference to shown in Fig. 4, Fig. 4 is according to the information push-delivery apparatus shown in another exemplary embodiment of the disclosure
Structural representation.
Wherein, the first acquiring unit 11, it is configured to obtain programme, and from programme, extracts ad break；
First extraction unit 12, is configured in ad break, extracts merchandise news.
Wherein, the first extraction unit 12 includes: in ad break, obtains the arbitrary image frame in current video；To figure
As frame carries out image recognition, obtain merchandise news.The broadcasting pictures i.e. play current video carries out sectional drawing process, and to institute
The key message of map interlinking picture carries out extracting and processing operation, to identify the merchandise news of corresponding goods.
First extraction unit 12 also includes: in ad break, obtains the audio-frequency information of current video, enters audio-frequency information
Row speech recognition, obtains merchandise news.During the audio-frequency information i.e. play in obtaining current video, can be corresponding to current video
Play sound and carry out speech recognition, and from playing, sound extracts merchandise news.
It is to be appreciated that in ad break, it is thus achieved that when the arbitrary image frame of current video and audio-frequency information, can be comprehensive
Arbitrary image frame and audio information merchandise news, be not described in detail it at this.
Acquisition module 20 is configured to obtain the electric business's sales address meeting correspondence according to merchandise news.
In the disclosed embodiments, in this information push-delivery apparatus, acquisition module 20 includes: second acquisition unit 21, is configured
For obtaining multiple electricity business's sales address according to merchandise news.
First determines module 22, is configured in multiple electricity business's sales address, determines target electricity business according to default factor
Sales address；Display electricity business's sales address includes: display target electricity business's sales address.With reference to shown in Fig. 5, Fig. 5 is according to these public affairs
The structural representation of the information push-delivery apparatus shown in further exemplary embodiment opened.
It should be noted that factor of presetting in disclosure embodiment includes price, sales volume, positive rating, credit grade, history
Any one in shopping information or combination in any.
As an example, if the factor of presetting is to obtain, from each electricity business, the electric business market that selling price is minimum
Location, then, after the merchandise news in extracting current video, can enter from multiple electricity business according to merchandise news such as trade name
Line search, to obtain the selling price of corresponding goods from multiple electricity business, and selects electricity according to selling price from multiple electricity business
Business's sales address.
The electric business sales address minimum in order to selling price can be selected, after the selling price obtaining multiple electricity business, can
To multiple electricity business merchandise sales price be ranked up, and therefrom select the minimum electric business's sales address of selling price be target electricity
Business's sales address.
As another example, if the factor of presetting be at multiple electric business's sales address according to selling price and credit grade
In determine target electricity business's sales address, from each TV, i.e. select the electric business market that selling price is low and credit grade is high
Location, then scanning for from multiple electricity business according to merchandise news such as trade name, to obtain corresponding business from multiple electricity business
After the selling price of product, it is also possible to obtain the credit grade of multiple electricity business, and according to multiple electricity selling prices of business and credit etc.
Level selects target electricity business's sales address from multiple electricity business.By the selling price of multiple electricity business is carried out with credit grade
In conjunction with, can preferably select the commodity of applicable user and meet the purchasing demand of user, improving user satisfaction.
Such as, the selling price that multiple electricity business are provided can be ranked up, and minimum according to ranking results selling price
At least one electricity business's sales address, and obtain the credit grade of corresponding electricity business, and from the minimum multiple electricity business of selling price
Sales address is selected electric business's sales address that credit grade is high, to obtain the electric business that selling price is minimum and credit grade is high
Sales address is target electricity business's sales address.
It should be noted that the credit grade of electricity business can be the quality with reference to commodity, electricity business's attitude and logistics
The aspects such as speed are considered.
As another example, during obtaining corresponding electric business's sales address according to merchandise news, it is also possible to obtain
Obtain the historical purchase information of user, from multiple electricity business, select electricity business's sales address according to historical purchase information and credit grade.
Can preferably select to be suitable for the electricity with user's request according to the purchasing habits of user by obtaining the history shopping information of user
Business's sales address.Further, while the history shopping information with reference to user, the credit grade of electricity business is combined by optimum that
Household appliances manufacturer is recommended to user, thus meets the purchasing habits of user, improves user satisfaction.
Display module 30 is display configured to electricity business's sales address.
So that user directly can carry out commodity purchasing by terminal unit, obtaining the target meeting default factor
After electricity business's sales address, this electricity business's sales address can be shown in current video.
As an example, after obtaining the target electricity business's sales address meeting default factor, generate corresponding Quick Response Code,
And in the currently displayed video of Quick Response Code that will generate, if user is interested in the merchandise news of display in current video, this
Time, user can directly be scanned Quick Response Code by terminal unit and carry out goods browse and/or purchase, thus, simplify looking into of user
Ask step, while improving Consumer's Experience, it is also possible to improve the buying rate of promotion item.
In order to reduce the impact that user is watched current video, as an example, can regard currently displayed for Quick Response Code
The lower section of frequency, such as, can be displayed in the lower left corner or the lower right corner of current video.
As another example, the top of currently displayed for Quick Response Code video such as, can be can be displayed in current video
The upper left corner or the upper right corner.
Wherein, generating Quick Response Code according to address can be achieved by the prior art, and here is omitted.
Alternatively example, after obtaining the target electricity business's sales address meeting default factor, sells target electricity business
Sell address to show in suspension window, in order to user carries out browsing and/or buying operation.Such as, user is watched by webpage
Video, now, directly can show, in blank space or in the suspension window ejected, the link that target electricity business's sales address is corresponding.
Wherein, terminal unit can be but not limited to smart mobile phone, panel computer and wearable smart machine etc.
There is the hardware smart machine of various operating system.
The information push-delivery apparatus of disclosure embodiment, by extracting merchandise news, according to merchandise news in current video
Obtain corresponding sale electricity business address, and be shown to user by obtaining corresponding merchandise sales address.Thus so that user Ke Tong
Cross terminal unit directly carry out goods browse and buy operation, decrease user from electricity business, manually carry out the fiber crops of commercial articles searching
Tired, thus save the time buying of user, improve Consumer's Experience.The relevant information of electricity business is obtained in particular according to merchandise news
Time, the acquisition of different angles can be carried out from different aspect.Such as, electricity business selling price or electricity business credit grade, again or
The history shopping information etc. of person user is considered, thus obtains the purchase electricity business of optimum, and by the electric business market of its correspondence
Location shows in current video.Make user can directly carry out goods browse by terminal unit and buy operation, decrease
User manually carries out the trouble of commercial articles searching from electricity business, thus saves the time buying of user, improves Consumer's Experience.
Disclosure terminal unit embodiment is described below in detail, can be configured to perform disclosure information push-delivery apparatus real
Execute example.For details the most disclosed in disclosure terminal unit embodiment, refer to disclosure information push-delivery apparatus embodiment.
Fig. 6 is the structural representation of the terminal unit of the embodiment of the present invention.Such as, terminal unit 1000 can be mobile electricity
Words etc..
Seeing Fig. 6, terminal unit 1000 can include following one or more assembly: processor 1001, memorizer 1002,
Power circuit 1003, multimedia groupware 1004, audio-frequency assembly 1005, the interface 1006 of input/output (I/O), sensor cluster
1007, and communications component 1008.
Processor 1001 generally controls the integrated operation of terminal unit 1000, such as with display, call, and data are led to
The operation that letter, camera operation and record operation are associated.Processor 1001 can include that one or more processor performs to refer to
Order, to complete all or part of step of above-mentioned method.Additionally, processor 1001 can include one or more module, just
Mutual between processor 1001 and other assemblies.Such as, processor 1001 can include multi-media module, to facilitate many matchmakers
Mutual between body assembly 1004 and processor 1001.
Memorizer 1002 is configured to store various types of data to support the operation at terminal unit 1000.These numbers
According to example include on terminal unit 1000 operation any application program or the instruction of method, contact data, electricity
Words book data, message, picture, video etc..Memorizer 1002 can be by any kind of volatibility or non-volatile memory device
Or combinations thereof realizes, such as static RAM (SRAM), Electrically Erasable Read Only Memory
(EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), read only memory
(ROM), magnetic memory, flash memory, disk or CD.
The various assemblies that power circuit 1003 is terminal unit 1000 provide electric power.Power circuit 1003 can include power supply
Management system, one or more power supplys, and other generate, manage and distribute, with for terminal unit 1000, the group that electric power is associated
Part.
The screen of one output interface of offer that multimedia groupware 1004 is included between terminal unit 1000 and user.?
In some embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel,
Screen may be implemented as touch screen, to receive the input signal from user.Touch panel includes that one or more touch passes
Sensor is with the gesture on sensing touch, slip and touch panel.Touch sensor can not only sense touch or sliding action
Border, but also detect the persistent period relevant to touch or slide and pressure.In certain embodiments, multimedia groupware
1004 include a front-facing camera and/or post-positioned pick-up head.When terminal unit 1000 is in operator scheme, such as screening-mode or
During video mode, front-facing camera and/or post-positioned pick-up head can receive the multi-medium data of outside.Each front-facing camera and
Post-positioned pick-up head can be a fixing optical lens system or have focal length and optical zoom ability.
Audio-frequency assembly 1005 is configured to output and/or input audio signal.Such as, audio-frequency assembly 1005 includes a wheat
Gram wind (MIC), when terminal unit 1000 is in operator scheme, during such as call model, logging mode and speech recognition mode, Mike
Wind is configured to receive external audio signal.The audio signal received can be further stored memorizer 1002 or via
Communications component 1008 sends.In certain embodiments, audio-frequency assembly 1005 also includes a speaker, is used for exporting audio frequency letter
Number.
I/O interface 1006 is for providing interface between processor 1001 and peripheral interface module, above-mentioned peripheral interface module can
To be keyboard, put striking wheel, button etc..These buttons may include but be not limited to: home button, volume button, start button and lock
Set button.
Sensor cluster 1007 includes one or more sensor, for providing the shape of various aspects for terminal unit 1000
State is assessed.Such as, what sensor cluster 1007 can detect terminal unit 1000 opens/closed mode, assembly the most fixed
Position, such as assembly is display and the keypad of terminal unit 1000, and sensor cluster 1007 can also detect terminal unit
1000 or the position change of 1,000 1 assemblies of terminal unit, the presence or absence that user contacts with terminal unit 1000, eventually
End equipment 1000 orientation or acceleration/deceleration and the variations in temperature of terminal unit 1000.Sensor cluster 1007 can include close
Sensor, is configured to when not having any physical contact object near detecting.Sensor cluster 1007 also may be used
To include optical sensor, such as CMOS or ccd image sensor, it is used for using in imaging applications.In certain embodiments, this biography
Sensor assembly 1007 can also include acceleration transducer, gyro sensor, Magnetic Sensor, pressure transducer or temperature sensing
Device.
Communications component 1008 is configured to facilitate the logical of wired or wireless mode between terminal unit 1000 and other equipment
Letter.Terminal unit 1000 can access wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof.One
In individual exemplary embodiment, communications component 1008 via broadcast channel receive from external broadcasting management system broadcast singal or
Broadcast related information.In one exemplary embodiment, communications component 1008 also includes near-field communication (NFC) module, to promote
Junction service.Such as, can be based on RF identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband
(UWB) technology, bluetooth (BT) technology and other technologies realize.
In the exemplary embodiment, terminal unit 1000 can by one or more application specific integrated circuits (ASIC),
Digital signal processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field-programmable gate array
Row (FPGA), controller, microcontroller, microprocessor or other electronic components realize, and are used for performing said method.
In the exemplary embodiment, a kind of non-transitory computer-readable recording medium including instruction, example are additionally provided
As included the memorizer 1002 of instruction, above-mentioned instruction can have been performed above-mentioned side by the processor 1002 of terminal unit 1000
Method.Such as, non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape,
Floppy disk and optical data storage devices etc..
It should be noted that the aforementioned explanation to information-pushing method embodiment is also applied for the terminal of this embodiment
Equipment, it is similar that it realizes principle, and here is omitted.
In the description of the present application, it is to be understood that term " first ", " second " are only configured to describe purpose, and
It is not intended that indicate or imply relative importance or the implicit quantity indicating indicated technical characteristic.Thus, define
The feature of " first ", " second " can express or implicitly include at least one this feature.In the description of the present application, " many
Individual " it is meant that at least two, such as two, three etc., unless otherwise expressly limited specifically.
In the description of this specification, reference term " embodiment ", " some embodiments ", " example ", " specifically show
Example " or the description of " some examples " etc. means to combine this embodiment or example describes specific features, structure, material or spy
Point is contained at least one embodiment or the example of the application.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.And, the specific features of description, structure, material or feature can be in office
One or more embodiments or example combine in an appropriate manner.Additionally, in the case of the most conflicting, the skill of this area
The feature of the different embodiments described in this specification or example and different embodiment or example can be tied by art personnel
Close and combination.
In flow chart or at this, any process described otherwise above or method description are construed as, and expression includes
One or more is configured to realize the module of the code of the executable instruction of the step of specific logical function or process, fragment
Or part, and the scope of the preferred implementation of the application includes other realization, wherein can not be by shown or discuss
Order, including according to involved function by basic mode simultaneously or in the opposite order, perform function, this should be by this
The embodiment person of ordinary skill in the field of application is understood.
Should be appreciated that each several part of the application can realize by hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, the software that multiple steps or method in memory and can be performed by suitable instruction execution system with storage
Or firmware realizes.Such as, if realized with hardware, with the most the same, available well known in the art under
Any one or their combination in row technology realize: have the gate being configured to that data signal realizes logic function
The discrete logic of circuit, has a special IC of suitable combination logic gate circuit, programmable gate array (PGA),
Field programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that and realize all or part of step that above-described embodiment method is carried
Suddenly the program that can be by completes to instruct relevant hardware, and described program can be stored in a kind of computer-readable storage medium
In matter, this program upon execution, including one or a combination set of the step of embodiment of the method.
Additionally, each functional unit in each embodiment of the application can be integrated in a processing module, it is also possible to
It is that unit is individually physically present, it is also possible to two or more unit are integrated in a module.Above-mentioned integrated mould
Block both can realize to use the form of hardware, it would however also be possible to employ the form of software function module realizes.Described integrated module is such as
When fruit is using the form realization of software function module and as independent production marketing or use, it is also possible to be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read only memory, disk or CD etc..Although having shown that above and retouching
State embodiments herein, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the application
System, above-described embodiment can be changed, revise, replace and become in scope of the present application by those of ordinary skill in the art
Type.
Claims (18)
1. an information-pushing method, it is characterised in that including:
Merchandise news is extracted in current video；
Corresponding electric business's sales address is obtained according to described merchandise news；
Show described electricity business's sales address.
Information-pushing method the most according to claim 1, it is characterised in that described display described electricity business's sales address bag
Include:
Show the 2 D code information that described electricity business's sales address is corresponding.
Information-pushing method the most according to claim 1, it is characterised in that described display described electricity business's sales address bag
Include:
The link that described electricity business's sales address is corresponding is shown in suspension window.
Information-pushing method the most according to claim 1, it is characterised in that described current video is advertisement, described work as
Front video extracts merchandise news include:
Obtain programme, and from described programme, extract ad break；
In described ad break, extract described merchandise news.
Information-pushing method the most according to claim 4, it is characterised in that described in described ad break, extracts institute
State merchandise news to include:
In described ad break, obtain the arbitrary image frame in described current video；
Described picture frame is carried out image recognition, obtains described merchandise news.
Information-pushing method the most according to claim 4, it is characterised in that described in described ad break, extracts institute
State merchandise news to include:
In described ad break, obtain the audio-frequency information of described current video；
Described audio-frequency information is carried out speech recognition, obtains described merchandise news.
Information-pushing method the most according to claim 1, it is characterised in that described according to described merchandise news acquisition correspondence
Electric business's sales address include:
Multiple electricity business's sales address is obtained according to described merchandise news；
In the plurality of electricity business's sales address, determine target electricity business's sales address according to default factor；
Described display described electricity business's sales address includes:
Show described target electricity business's sales address.
Information-pushing method the most according to claim 7, it is characterised in that described default factor includes price, sales volume, good
Comment any one in rate, credit grade, history shopping information or combination in any.
9. an information push-delivery apparatus, it is characterised in that including:
Extraction module, is configured in current video extract merchandise news；
Acquisition module, is configured to obtain the electric business's sales address meeting correspondence according to described merchandise news；
Display module, is display configured to described electricity business's sales address.
10. information push-delivery apparatus as claimed in claim 9, it is characterised in that described display module includes:
First display unit, is display configured to the 2 D code information that described electricity business's sales address is corresponding.
11. information push-delivery apparatus according to claim 9, it is characterised in that described display module includes:
Second display unit, is configured to show the link that described electricity business's sales address is corresponding in suspension window.
12. information push-delivery apparatus as claimed in claim 9, it is characterised in that described current video is advertisement, described extraction mould
Block includes:
First acquiring unit, is configured to obtain programme, and extracts ad break from described programme；
First extraction unit, is configured in described ad break, extracts described merchandise news.
13. information push-delivery apparatus according to claim 12, it is characterised in that described first extraction unit includes:
In described ad break, obtain the arbitrary image frame in described current video；
Described picture frame is carried out image recognition, obtains described merchandise news.
14. information push-delivery apparatus as claimed in claim 12, it is characterised in that described first extraction unit also includes:
In described ad break, obtain the audio-frequency information of described current video；
Described audio-frequency information is carried out speech recognition, obtains described merchandise news.
15. information push-delivery apparatus according to claim 9, it is characterised in that described acquisition module includes:
Second acquisition unit, is configured to obtain multiple electricity business's sales address according to described merchandise news；
First determines module, is configured in the plurality of electricity business's sales address, determines that target electricity business sells according to default factor
Sell address；
Described display described electricity business's sales address includes:
Show described target electricity business's sales address.
16. information push-delivery apparatus according to claim 15, it is characterised in that described default factor include price, sales volume,
Any one in positive rating, credit grade, history shopping information or combination in any.
17. 1 kinds of terminal units, it is characterised in that including: the information push-delivery apparatus as described in any one of claim 9-16.
18. 1 kinds of terminal units, it is characterised in that including:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Merchandise news is extracted in current video；
Corresponding electric business's sales address is obtained according to described merchandise news；
Show described electricity business's sales address.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610379575.8A CN106097040A (en) | 2016-05-31 | 2016-05-31 | Information-pushing method, device and terminal unit |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610379575.8A CN106097040A (en) | 2016-05-31 | 2016-05-31 | Information-pushing method, device and terminal unit |
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| CN201610379575.8A Pending CN106097040A (en) | 2016-05-31 | 2016-05-31 | Information-pushing method, device and terminal unit |
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